Technologies
HBO Max Will Relaunch in May as Max for the Same Monthly Price
The «enhanced» streaming option will still cost $16 for ad-free, but another premium plan is being added.
HBO Max as we know it is changing.
April marks one year since the merger between WarnerMedia and Discovery. Last year, the new Warner Bros. Discovery promised to introduce by summer 2023 a revamped streaming service that combines content from HBO Max and Discovery Plus, and the rebranded platform now has a name: Max.
Warner Bros. Discovery CEO David Zaslav announced the name Wednesday during a virtual press event, along with the tagline, «The One to Watch.» Global streaming boss J.B. Perrette said the new streaming service will roll out in the US on May 23. Viewers in Latin America will get Max this fall, with Europe, Asia and other markets to follow in 2024.
Max will stick with HBO Max’s current price plans, at $10 per month for the ad-supported subscription and $16 monthly for ad-free with two streams, and it’ll offer a new, ad-free $20 «Ultimate» option that features four concurrent streams, 4K HDR video, Dolby Atmos audio and more downloads.


Subscription plans for the Max streaming service.
Warner Bros. Discovery; screenshot by CNETSince the current version of HBO Max includes 4K HDR, Dolby Atmos and three streams in the $16 ad-free tier, the new plan structure amounts to a $4 price hike for viewers who want higher streaming quality and the ability to watch on more than two devices at the same time.
Discovery Plus will remain a standalone streaming option priced at $5 per month for the ad-supported plan and $7 monthly for the ad-free version. The platform houses a variety of reality shows, sports and infotainment from more than 20 networks, such as TLC, HGTV, Food Network and Animal Planet.
HBO Max began adding Discovery Plus titles to its platform in September. Viewers are able to stream shows like Fixer Upper from Chip and Joanna Gaines’ Magnolia Network empire, as well as other Discovery-branded fare, like Maine Cabin Masters and Trixie Motel. Though HBO Max is no stranger to the world of unscripted TV, the addition of niche content from Discovery’s portfolio caters to audiences with an appetite for nonfiction.
Chief Content Officer Kathleen Finch spoke about the slew of new original releases coming to Max, including reality series Barbie’s Dreamhouse Challenge, TinyToons Looniversity and Gremlins: Secrets of the Mogwai. The company is building out universes for The Conjuring, Game of Thrones, Harry Potter and The Big Bang Theory with a slate of new projects. More 90 Day Fiance and Magnolia series are also in the pipeline.
In the last 12 months, Warner Bros. Discovery made significant programming changes to HBO Max under the leadership of Zaslav, a Discovery veteran. More than six dozen movies and TV shows have been canceled, licensed out or removed from the platform altogether, including scripted favorites like Westworld and reality series such as Craftopia. Some projects — such as Batgirl and Scoob! Holiday Haunt — were scrapped as a cost-cutting measure. Ahead of both streamers’ catalogs consolidating, Discovery Plus lost a handful of titles too, including House Haunters and Love in the Jungle.
Compared with rivals Paramount and Disney, Warner Bros. Discovery is taking a different route with its two services. Paramount Plus folded Showtime content into its app and offers the combined version as a premium bundle, with standalone options still currently available. The company also rebranded Showtime’s linear cable channel as «Paramount Plus with Showtime,» which airs content from both brands. Though Disney Plus and Hulu remain separate streaming platforms, they can be bundled in three packages. Some Disney-owned titles are available to stream on both services at the same time.
Since taking the reins, Zaslav has been eyeing Netflix, Disney Plus and Amazon’s Prime Video as top competitors in the streaming business. During his 2021 keynote speech at the JP Morgan Global Technology, Media and Communications Conference, he described the prospect of a unified Discovery Plus-Warner offering as «complete» and «competitive with Netflix and Disney.»
When discussing the launch of Max today, Zaslav said, «Max is the one to watch» for its navigation capabilities, content and global reach.
Technologies
Google races to put Gemini at the center of Android before Apple’s AI reboot
Google is using its latest Android rollout to position Gemini as the AI layer across phones, Chrome, laptops and cars.
Google is using its latest Android rollout to make Gemini less of a chatbot and more of an operating layer across the phone, browser, car and laptop, just weeks before Apple is expected to show its own Gemini-powered Apple Intelligence reboot at WWDC.
Ahead of its Google I/O developer conference next week, the company previewed a number of Android updates, including AI-powered app automation, a smarter version of Chrome on Android, new tools for creators, a redesigned Android Auto experience, and a sweeping set of new security features.
Alphabet is counting on Gemini to help Google compete directly with OpenAI and Anthropic in the market for artificial intelligence models and services, while also serving as the AI backbone across its expansive portfolio of products, including Android. Meanwhile, Gemini is powering part of Apple’s new AI strategy, giving Google a role in the iPhone maker’s reset even as it races to prove its own version of personal AI on the phone is further along.
Sameer Samat, who oversees Google’s Android ecosystem, told CNBC that Google is rebuilding parts of Android around Gemini Intelligence to help users complete everyday tasks more easily.
“We’re transitioning from an operating system to an intelligence system,” he said.
As part of Tuesday’s announcements. Google said Gemini Intelligence will be able to move across apps, understand what’s on the screen and complete tasks that would normally require a user to jump between multiple services. That means Android is moving beyond the traditional assistant model, where users ask a question and get an answer, and acting more like an agent.
For instance, Google says Gemini can pull relevant information from Gmail, build shopping carts and book reservations. Samat gave the example of asking Gemini to look at the guest list for a barbecue, build a menu, add ingredients to an Instacart list and return for approval before checkout.
A big concern surrounding agentic AI involves software taking action on a user’s behalf without permissions. Samat said Gemini will come back to the user before completing a transaction, adding, “the human is always in the loop.”
Four months after announcing its Gemini deal with Google, Apple is under pressure to show a more capable version of Apple Intelligence, which has been a relative laggard on the market. Apple has long framed privacy, hardware integration and control of the user experience as its advantages.
Google’s Android push is designed to show it can bring AI deeper into the device experience while still giving users control over what Gemini can see, where it can act and when it needs confirmation.
The app automation features will roll out in waves, starting with the latest Samsung Galaxy and Google Pixel phones this summer, before expanding across more Android devices, including watches, cars, glasses and laptops later this year.
The company is also redesigning Android Auto around Gemini, turning the car into another major surface for its assistant. Android Auto is in more than 250 million cars, and Google says the new release includes its biggest maps update in a decade and Gemini-powered help with tasks like ordering dinner while driving.
Alphabet’s AI strategy has been embraced by Wall Street, which has pushed the company’s stock price up more than 140% in the past year, compared to Apple’s roughly 40% gain. Investors now want to see how Gemini can become more central to the products people use every day.
WATCH: Alphabet briefly tops Nvidia after report of $200 billion Anthropic cloud deal
Technologies
Waymo recalls 3,800 robotaxis after glitch allowed some vehicles to ‘drive into standing water’
Waymo issued a voluntary recall of about 3,800 of its robotaxis to fix software issues that could allow them to drive into flooded roadways.
Waymo is recalling about 3,800 robotaxis in the U.S. to fix software issues that could allow them to “drive onto a flooded roadway,” according to a letter on the National Highway Traffic Safety Administration’s website.
The voluntary recall is for Waymo vehicles that use the company’s fifth and sixth generation automated driving systems (or ADS), the U.S. auto safety regulator said in the letter posted Tuesday.
Waymo autonomous vehicles in Austin, Texas, were seen on camera driving onto a flooded street and stalling, requiring other drivers to navigate around them. It’s the latest example of a safety-related issue for the Alphabet-owned AV unit that’s rapidly bolstering its fleet of vehicles and entering new U.S. markets.
Waymo has drawn criticism for its vehicles failing to yield to school buses in Austin, and for the performance of its vehicles during widespread power outages in San Francisco in December, when robotaxis halted in traffic, causing gridlock.
The company said in a statement on Tuesday that it’s “identified an area of improvement regarding untraversable flooded lanes specific to higher-speed roadways,” and opted to file a “voluntary software recall” with the NHTSA.
“Waymo provides over half a million trips every week in some of the most challenging driving environments across the U.S., and safety is our primary priority,” the company said.
Waymo added that it’s working on “additional software safeguards” and has put “mitigations” in place, limiting where its robotaxis operate during extreme weather, so that they avoid “areas where flash flooding might occur” in periods of intense rain.
WATCH: Waymo launches new autonomous system in Chinese-made vehicle
Technologies
Qualcomm tumbles 13% as semiconductor stocks retreat from historic AI-fueled surge
Semiconductor equities reversed sharply after a broad AI-driven advance, with Qualcomm suffering its worst day since 2020 amid inflation concerns and rising oil prices.
Semiconductor stocks fell sharply on Tuesday, reversing course after an extensive rally that had expanded the artificial intelligence investment theme well past Nvidia and driven the industry to unprecedented levels.
Qualcomm plunged 13% and was on track for its steepest single-day decline since 2020. Intel shed 8%, while On Semiconductor and Skyworks Solutions each lost more than 6%. The iShares Semiconductor ETF, which benchmarks the overall sector, fell 5%.
The sell-off came after a key gauge of consumer prices came in above forecasts, and as conflict in Iran pushed crude oil higher—prompting investors to shift away from riskier assets.
The preceding advance had widened the AI opportunity set beyond longtime industry leader Nvidia, which for much of the past several years had largely carried the market to new peaks on its own.
Explosive appetite for central processing units, along with the graphics processing units that power large language models, has sent chipmakers to all-time highs.
Market participants are wagering that the shift from AI model training to autonomous agents will lift demand for additional AI hardware. Among the beneficiaries are memory chip producers, which are raising prices as supply remains tight.
Micron Technology slid 6%, and Sandisk cratered 8%. Sandisk’s stock has surged more than six times over since January.
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