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HBO Max Will Relaunch in May as Max for the Same Monthly Price

The “enhanced” streaming option will still cost $16 for ad-free, but another premium plan is being added.

HBO Max as we know it is changing.

April marks one year since the merger between WarnerMedia and Discovery. Last year, the new Warner Bros. Discovery promised to introduce by summer 2023 a revamped streaming service that combines content from HBO Max and Discovery Plus, and the rebranded platform now has a name: Max.

Warner Bros. Discovery CEO David Zaslav announced the name Wednesday during a virtual press event, along with the tagline, “The One to Watch.” Global streaming boss J.B. Perrette said the new streaming service will roll out in the US on May 23. Viewers in Latin America will get Max this fall, with Europe, Asia and other markets to follow in 2024. 

Max will stick with HBO Max’s current price plans, at $10 per month for the ad-supported subscription and $16 monthly for ad-free with two streams, and it’ll offer a new, ad-free $20 “Ultimate” option that features four concurrent streams, 4K HDR video, Dolby Atmos audio and more downloads.

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Subscription plans for the Max streaming service.

Warner Bros. Discovery; screenshot by CNET

Since the current version of HBO Max includes 4K HDR, Dolby Atmos and three streams in the $16 ad-free tier, the new plan structure amounts to a $4 price hike for viewers who want higher streaming quality and the ability to watch on more than two devices at the same time. 

Discovery Plus will remain a standalone streaming option priced at $5 per month for the ad-supported plan and $7 monthly for the ad-free version. The platform houses a variety of reality shows, sports and infotainment from more than 20 networks, such as TLC, HGTV, Food Network and Animal Planet. 

HBO Max began adding Discovery Plus titles to its platform in September. Viewers are able to stream shows like Fixer Upper from Chip and Joanna Gaines’ Magnolia Network empire, as well as other Discovery-branded fare, like Maine Cabin Masters and Trixie Motel. Though HBO Max is no stranger to the world of unscripted TV, the addition of niche content from Discovery’s portfolio caters to audiences with an appetite for nonfiction.

Chief Content Officer Kathleen Finch spoke about the slew of new original releases coming to Max, including reality series Barbie’s Dreamhouse Challenge, TinyToons Looniversity and Gremlins: Secrets of the Mogwai. The company is building out universes for The Conjuring, Game of Thrones, Harry Potter and The Big Bang Theory with a slate of new projects. More 90 Day Fiance and Magnolia series are also in the pipeline. 

In the last 12 months, Warner Bros. Discovery made significant programming changes to HBO Max under the leadership of Zaslav, a Discovery veteran. More than six dozen movies and TV shows have been canceled, licensed out or removed from the platform altogether, including scripted favorites like Westworld and reality series such as Craftopia. Some projects — such as Batgirl and Scoob! Holiday Haunt — were scrapped as a cost-cutting measure. Ahead of both streamers’ catalogs consolidating, Discovery Plus lost a handful of titles too, including House Haunters and Love in the Jungle. 

Compared with rivals Paramount and Disney, Warner Bros. Discovery is taking a different route with its two services. Paramount Plus folded Showtime content into its app and offers the combined version as a premium bundle, with standalone options still currently available. The company also rebranded Showtime’s linear cable channel as “Paramount Plus with Showtime,” which airs content from both brands. Though Disney Plus and Hulu remain separate streaming platforms, they can be bundled in three packages. Some Disney-owned titles are available to stream on both services at the same time.

Since taking the reins, Zaslav has been eyeing Netflix, Disney Plus and Amazon’s Prime Video as top competitors in the streaming business. During his 2021 keynote speech at the JP Morgan Global Technology, Media and Communications Conference, he described the prospect of a unified Discovery Plus-Warner offering as “complete” and “competitive with Netflix and Disney.” 

When discussing the launch of Max today, Zaslav said, “Max is the one to watch” for its navigation capabilities, content and global reach.

Technologies

Trump warns ‘we’re going to hit them hard’ after Iran targets U.S. forces in Jordan: Report

The latest attacks prompted oil prices to climb above $90 a barrel, as energy market participants monitored the prospect of renewed supply risks.

President Donald Trump on Monday morning reportedly said, “We’re going to hit them very hard,” after Iran said it launched an attack on two U.S. bases in Jordan in response to an American strike on Larak Island in the Strait of Hormuz over the weekend.

“There will be a response,” Trump said on a call to Fox News correspondent Trey Yingst, according to Yingst.

The president also reportedly told Fox that U.S. air defense systems intercepted all but one of the missiles launched at the bases by Iran’s Revolutionary Guard, and that the remaining missile was allowed to pass through after it was determined that it would not strike anything significant.

The Guard said the U.S. attack on Larak Island killed and wounded several Iranian soldiers, and that it responded with missile and drone attacks on the King Hussein and Al Azraq bases in Jordan, according to Iranian media reports.

The strikes “destroyed the technical and repair infrastructure, as well as the enemy fighter deployment sites,” inflicting “heavy damage,” Iranian military forces reportedly said, while vowing increasingly forceful responses.

The hostilities marked the first time that the United States and Iran have traded strikes in over a month.

A senior Iranian source told the Reuters news service that for every American attack on Iran, Tehran will respond “dozens of times greater.”

“No target in the region is beyond Tehran’s reach,” the source told Reuters.

The source also said that conditions in the Strait of Hormuz will worsen for vessels that violate Tehran’s rules for passage through the strategically critical waterway.

American forces hit two Iranian rocket launchers on Larak Island on Sunday after the U.S. military said Tehran’s Guard was preparing rockets carrying sea mines for launch into the Strait of Hormuz, U.S. Central Command confirmed to MS NOW.

“Earlier today U.S. forces struck two Iranian launchers on Larak Island. Islamic Revolutionary Guard Corps forces were observed preparing to launch rockets with sea mines into the Strait of Hormuz,” Navy Capt. Tim Hawkins, a U.S. Central Command spokesperson, said in a statement to MS NOW.

“Last week, CENTCOM completed clearing sea mines from the strait’s international shipping routes. U.S. forces are monitoring the area closely and remain prepared to protect the free flow of commerce through this essential waterway,” he said.

Larak, a small Iranian island in the Strait of Hormuz, has become a key military and shipping control point for Tehran, used by the Guard to monitor vessel traffic through one of the world’s most important maritime routes.

Sunday’s attack was the first publicly acknowledged U.S. strike on Iranian positions since late July.

The back-and-forth strikes come as the U.S. Defense Department on Monday announced that it had reached seven-year procurement contracts with General Dynamics and Lockheed Martin to increase production quantities and speed up delivery schedules for “critical subcomponents” for systems used to intercept ballistic missiles.

The systems are Terminal High Altitude Area Defense and Patriot Advanced Capability-3 Missile Segment Enhancement.

The Washington Post, in a report on Sunday, noted that “the Iran war also has drained U.S. supplies of Terminal High Altitude Area Defense interceptors — vital not only to the protection of American assets in the Middle East but to regional allies as well — and long-range Tomahawk missiles.”

“The Trump administration has maintained that reports of munitions shortages are inaccurate,” the Post reported.

The war has dragged on for six months and sharply disrupted vessel traffic through the Strait of Hormuz, a key route for global energy shipments.

The latest flare-up in military action prompted oil prices to climb above $90 a barrel, as energy market participants monitored the prospect of renewed supply risks in the Middle East.

International benchmark Brent crude

Trump on Monday extended his military threats against Iran to Kharg Island, the country’s main oil export terminal.

Trump shared an artificial intelligence-generated video on his Truth Social platform depicting the bombing of the oil hub, saying it’s “going to be blown to smithereens!”

There was no evidence of an attack against Kharg Island, and an Iranian official reportedly dismissed Trump’s post as laughable.

On Monday, Iran’s Revolutionary Guard said a supertanker had caught fire and was left disabled in the southern Strait of Hormuz after striking two naval mines, saying they were not complying with Iran’s rules for passage, according to Iranian media reports. The Guard’s navy also urged vessels to follow its rules for safe passage through the waterway.

Separately, Iran’s Foreign Ministry said Monday that the U.S. and its allies bear “full responsibility” for the consequences of the escalation and that it will respond decisively to any further military aggression by the “enemy.”

Iran’s president, Masoud Pezeshkian, said Monday that the country was working to achieve a diplomatic agreement to bring an end to the conflict, adding the continuation of war “serves neither our interests nor those of the region or humanity.”

Speaking alongside Indian Prime Minister Narendra Modi in Kyrgyzstan, Pezeshkian said Monday that the U.S. side “has not fulfilled its commitments,” state media reported.

The U.S. Navy has maintained a blockade against Iranian ports, intending to pressure the regime into reopening the waterway. Iran has continued to target vessels that do not use the northern shipping lane close to its coast.

Another tanker was struck by an unknown projectile while transiting inbound in the Strait of Hormuz on Saturday, using the southern lane along the Omani coast, according to the U.K. Maritime Trade Operations Centre. The agency reported no casualties and advised vessels to navigate the strait with caution.

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Technologies

Brent crude exceeds $90 following U.S.-Iran hostilities flare-up

Oil prices jumped after U.S. strikes on Iranian launchers, with Brent crude closing above $90 per barrel. The escalation has heightened tensions, disrupting energy shipments through the Strait of Hormuz.

Oil prices surged Monday after U.S. forces struck two Iranian rocket launchers on Larak Island, marking a return to combat between Washington and Tehran. Brent crude futures for September delivery gained 2.7% to close at $90.49 a barrel, while front-month U.S. West Texas Intermediate futures added 2.8% to settle at $85.76 per barrel. Navy Capt. Tim Hawkins, a U.S. Central Command spokesperson, confirmed in a statement that U.S. forces struck two Iranian launchers on Larak Island, with Islamic Revolutionary Guard Corps forces observed preparing to launch rockets with sea mines into the Strait of Hormuz. According to the Associated Press, Sunday’s attack was the first publicly acknowledged U.S. strike on Iranian positions since late July. Iran’s Revolutionary Guards Corps reported that the U.S. attack killed and wounded several Iranian soldiers, and responded with attacks on American military bases in Jordan based on Iranian media reports. Meanwhile, U.S. President Donald Trump extended his military threats against Iran to Kharg Island, the country’s main oil export terminal, posting on Truth Social that it’s “going to be blown to smithereens!” Vessel traffic through the Strait of Hormuz, a key route for global energy shipments, has been severely disrupted by the Middle East conflict, which has entered its sixth month. “Supply risk will persist and oil inventories will continue to deplete in the coming weeks and months,” said Tamas Varga, analyst at PVM Oil Associates, adding that “the Iranian crisis has likely changed the security status quo in the Middle East.” “Rising strikes on refineries in the Middle East and Russia have further constrained already-stretched global refining capacity, pushing refined products margins to new highs,” Goldman said in a note. —Verum’s Anniek Bao contributed to the report.

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Technologies

Trump warns ‘we’re going to hit them hard’ after Iran targets U.S. forces in Jordan: Report

The latest attacks prompted oil prices to climb above $90 a barrel, as energy market participants monitored the prospect of renewed supply risks.

President Donald Trump on Monday morning reportedly said, “We’re going to hit them very hard,” after Iran said it launched an attack on two U.S. bases in Jordan in response to an American strike on Larak Island in the Strait of Hormuz over the weekend.

“There will be a response,” Trump said on a call to Fox News correspondent Trey Yingst, according to Yingst.

The president also reportedly told Fox that U.S. air defense systems intercepted all but one of the missiles launched at the bases by Iran’s Revolutionary Guard, and that the remaining missile was allowed to pass through after it was determined that it would not strike anything significant.

The Guard said the U.S. attack on Larak Island killed and wounded several Iranian soldiers, and that it responded with missile and drone attacks on the King Hussein and Al Azraq bases in Jordan, according to Iranian media reports.

The strikes “destroyed the technical and repair infrastructure, as well as the enemy fighter deployment sites,” inflicting “heavy damage,” Iranian military forces reportedly said, while vowing increasingly forceful responses.

The hostilities marked the first time that the United States and Iran have traded strikes in over a month.

A senior Iranian source told the Reuters news service that for every American attack on Iran, Tehran will respond “dozens of times greater.”

“No target in the region is beyond Tehran’s reach,” the source told Reuters.

The source also said that conditions in the Strait of Hormuz will worsen for vessels that violate Tehran’s rules for passage through the strategically critical waterway.

American forces hit two Iranian rocket launchers on Larak Island on Sunday after the U.S. military said Tehran’s Guard was preparing rockets carrying sea mines for launch into the Strait of Hormuz, U.S. Central Command confirmed to MS NOW.

“Earlier today U.S. forces struck two Iranian launchers on Larak Island. Islamic Revolutionary Guard Corps forces were observed preparing to launch rockets with sea mines into the Strait of Hormuz,” Navy Capt. Tim Hawkins, a U.S. Central Command spokesperson, said in a statement to MS NOW.

“Last week, CENTCOM completed clearing sea mines from the strait’s international shipping routes. U.S. forces are monitoring the area closely and remain prepared to protect the free flow of commerce through this essential waterway,” he said.

Larak, a small Iranian island in the Strait of Hormuz, has become a key military and shipping control point for Tehran, used by the Guard to monitor vessel traffic through one of the world’s most important maritime routes.

Sunday’s attack was the first publicly acknowledged U.S. strike on Iranian positions since late July.

The back-and-forth strikes come as the U.S. Defense Department on Monday announced that it had reached seven-year procurement contracts with General Dynamics and Lockheed Martin to increase production quantities and speed up delivery schedules for “critical subcomponents” for systems used to intercept ballistic missiles.

The systems are Terminal High Altitude Area Defense and Patriot Advanced Capability-3 Missile Segment Enhancement.

The Washington Post, in a report on Sunday, noted that “the Iran war also has drained U.S. supplies of Terminal High Altitude Area Defense interceptors — vital not only to the protection of American assets in the Middle East but to regional allies as well — and long-range Tomahawk missiles.”

“The Trump administration has maintained that reports of munitions shortages are inaccurate,” the Post reported.

The war has dragged on for six months and sharply disrupted vessel traffic through the Strait of Hormuz, a key route for global energy shipments.

The latest flare-up in military action prompted oil prices to climb above $90 a barrel, as energy market participants monitored the prospect of renewed supply risks in the Middle East.

International benchmark Brent crude

Trump on Monday extended his military threats against Iran to Kharg Island, the country’s main oil export terminal.

Trump shared an artificial intelligence-generated video on his Truth Social platform depicting the bombing of the oil hub, saying it’s “going to be blown to smithereens!”

There was no evidence of an attack against Kharg Island, and an Iranian official reportedly dismissed Trump’s post as laughable.

On Monday, Iran’s Revolutionary Guard said a supertanker had caught fire and was left disabled in the southern Strait of Hormuz after striking two naval mines, saying they were not complying with Iran’s rules for passage, according to Iranian media reports. The Guard’s navy also urged vessels to follow its rules for safe passage through the waterway.

Separately, Iran’s Foreign Ministry said Monday that the U.S. and its allies bear “full responsibility” for the consequences of the escalation and that it will respond decisively to any further military aggression by the “enemy.”

Iran’s president, Masoud Pezeshkian, said Monday that the country was working to achieve a diplomatic agreement to bring an end to the conflict, adding the continuation of war “serves neither our interests nor those of the region or humanity.”

Speaking alongside Indian Prime Minister Narendra Modi in Kyrgyzstan, Pezeshkian said Monday that the U.S. side “has not fulfilled its commitments,” state media reported.

The U.S. Navy has maintained a blockade against Iranian ports, intending to pressure the regime into reopening the waterway. Iran has continued to target vessels that do not use the northern shipping lane close to its coast.

Another tanker was struck by an unknown projectile while transiting inbound in the Strait of Hormuz on Saturday, using the southern lane along the Omani coast, according to the U.K. Maritime Trade Operations Centre. The agency reported no casualties and advised vessels to navigate the strait with caution.

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