Nvidia’s latest throwdown in the GPU arena, the GeForce RTX 4070 seems like the most well-rounded meat-and-potatoes gaming card choice you can get — at least for the moment. It’s a first-rate option for upgrading to high-speed, highest quality 1080p through entry 4K gaming, hitting all of 1440p in between. Covering that much ground means you should be safe for a few years until you’re ready to upgrade again. It’s good for 4K video editing, most streaming and entry-level pro and AI-assisted graphics. The size and power requirements make it a good fit for midsize systems. And starting at $600, it’s the least expensive way to hit all those targets.

Nvidia GeForce RTX 4070 Founders Edition

$600 at Best Buy

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Like

• Well-rounded performance for the money
• Only takes two slots

Don’t Like

• Needs adapter or PCIe 5 power connectors

The step-up RTX 4070 Ti outperforms it, sometimes by quite a bit, thanks to its faster GPU clock and more cores across the board, which makes the 4070 Ti a tempting competitor for the same gaming performance classes as the RTX 4070. But it’s at least $200 more (although who knows what the 4070’s price range will settle at once the third-party boards start to ship on April 13), recommends a class higher of power supply and takes up more space. Though the 4070 Ti only needs a half-slot more width, that means it will block an entire second slot on many motherboards, and it might not even fit in some smaller systems.

AMD’s RX 7900 XT and RX 7900 XTX also outperform the RTX 4070, but they’re even more expensive than the RTX 4070 Ti and can’t keep up with the RTX 4070 for ray tracing. They’re also 2.5 slots thick like the 4070 Ti. And though it sounds tempting to opt for a last-generation GeForce model, they aren’t really cheaper unless you drop below an RTX 3070. But at that point you’ve also dropped down to a different performance class.

One reason to go for an RTX 40-series class card over an older generation is the jump from DLSS 2 to DLSS 3, Nvidia’s performance optimization technology, that the newer Ada architecture made over Ampere. DLSS 3 delivers significant gains over its predecessor. The downside is that there aren’t a lot of DLSS 3-supporting games out yet — only about 50, which isn’t much out of the universe of thousands of games. But it does bump DLSS 2 performance over the RTX 30-series as well.

It was a bit odd that Nvidia didn’t release a home-grown Founders Edition of the 4070 Ti, but it returned to tradition with the 4070; the Founders Editions are notable for having guaranteed as-launched prices, though they also tend to sell out fast for that reason.

There’s little novel about the RTX 4070 FE’s design relative to the rest of the line. The one notable distinction is the power connector, which like the others needs either the bundled adapter or PCIe 5.0 PSU cables/adapters, but only uses a single 12-pin connection (rather than two).  

Companies release the highest priced, highest performing model, wait a little while to see how many people snap it up, then release a slightly cheaper, slightly less powerful model, rinse and repeat. And none do it more consistently than Nvidia. That makes offering informed buying advice harder than necessary: We know that slower, cheaper GPU models are coming, but not how much slower or how much cheaper. 

I wouldn’t be surprised if there were a 4060 Ti in our future that makes an incremental drop that’s worth the performance sacrifice for the price savings, the way the RTX 4070 did subsequent to my review of the RTX 4070 Ti. But for the moment, the GeForce RTX 4070 seems to strike the best balance of performance for the money, and one that should keep you happy for a few years.

Relative performance of other GPUs