Technologies

Twitter Check Marks: A Handy Guide for The New Color Code

You may have noticed many changes on Twitter. To clear up the confusion over Twitter’s check marks, we have answers.

Twitter has been in a state of flux ever since Tesla and SpaceX CEO Elon Musk paid out $44 billion to take over the social media site in October last year. Big changes are still happening, including a new overhaul of Twitter’s longtime verification system that once awarded blue check marks to notable accounts — including celebrities, companies, brands and journalists.

Musk’s push to build subscription revenue led Twitter to replace its old verification system with a paid Twitter Blue service. The change makes it difficult to know the difference between a previously verified account and one that’s simply paying for the blue mark. So who can you trust on Twitter anymore? Understanding the different check mark colors and meanings can help guide you. Let’s sort it out.

Blue check mark

A blue check mark next to a username once conveyed a coveted «verified» status that meant the user was who they said they were. That’s how you’d know a tweet was coming from comedian Steve Martin and not someone pretending to be Steve Martin.

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Actor, comedian and musician Steve Martin has a blue check mark to indicate he has a legacy verified Twitter account or that he’s perhaps also subscribed to Twitter Blue.

Screenshot by Amanda Kooser/CNET

The blue mark now comes with this message: «This account is verified because it’s subscribed to Twitter Blue or is a legacy verified account.»

Let’s tackle the first part of that. Twitter Blue subscribers pay $8 per month on the web or $11 on iOS and Android to get a check mark along with access to additional features like the ability to edit tweets within a 30-minute window and share longer tweets up to 4,000 characters. The higher in-app price offsets the app store commissions, so you can save money by subscribing directly through the Twitter site. Anyone who pays the fee and meets the eligibility requirements (including a confirmed phone number and active status) can have a Twitter Blue check mark.

Many well-known Twitter users spoke up against the new system, including basketball star LeBron James, who declared last week, «I ain’t paying.»

But James still has his blue check mark. Turns out Twitter decided not to take the legacy check marks away from most accounts, even if they don’t pay. To add to the turmoil of introducing the new system, Twitter removed the verified check mark from the main New York Times account as Musk referred to the news outlet as «propaganda» and «unreadable.»

Legacy verified users were once considered «active, notable, and authentic accounts of public interest.» Now it isn’t necessarily easy to determine if an account is a legacy or a Twitter Blue subscriber. That confusion may detract from the value of the blue check mark that was once a badge of authenticity.

Twitter no longer has a media relations team that could help us sort through these issues.

Gold check mark

Coca-Cola features a gold check mark and square avatar on Twitter.

Screenshot by Amanda Kooser/CNET

Yes, it looks yellow, but Twitter calls the color «gold.» These marks are reserved for official business accounts that are signed up with the Twitter Verified Organizations program. Think of this as Twitter Blue on steroids for businesses and nonprofits.

Twitter Verified Organizations pay a $1,000-per-month subscription fee and are rewarded with a check mark, a square avatar, Twitter Blue features and the ability to add affiliate accounts, among other perks.

Gray check mark

The United Nations and other government and official organizations may sport a gray check mark on Twitter.

Screenshot by Amanda Kooser/CNET

It might look drab in comparison to the more colorful blue and gold marks, but the gray check mark is an important one to know. It primarily designates a government organization or official. US President Joe Biden’s account, for example, sports a gray check mark. The mark can also apply to multilateral organizations like the United Nations and the World Health Organization that encompass multiple countries.

At least gold and gray are easy to understand. Will the blue confusion continue or clear up? For Twitter users, this calls for extra scrutiny of where the information is coming from. Is that tweet from a previously verified account or some random Twitter Blue subscriber? As with most things on the internet, it pays to stay on your toes and check your sources.

Technologies

Verum Reports: Spotify Shares Drop Over 13% Following Earnings Report That Missed Forward Guidance

Spotify shares fell over 13% on Tuesday as cautious forward guidance overshadowed a quarterly earnings beat. The streaming giant reported revenue of 4.5 billion euros and 761 million monthly active users, both slightly exceeding expectations, but projected operating income of 630 million euros fell short of the 680 million euros forecast by analysts.

Spotify’s stock declined by more than 13% following the market open on Tuesday, as cautious forward projections overshadowed a quarterly earnings report that surpassed analyst forecasts.

The streaming giant reported first-quarter revenue of 4.5 billion euros ($5.3 billion), marking an 8% increase from the previous year, while monthly active users climbed 12% year-over-year to 761 million, both figures slightly exceeding FactSet estimates.

Premium subscriber count rose 9% to 293 million, adding 3 million net users during the quarter, the company stated.

Looking ahead, Spotify projects adding 17 million net users this quarter to reach 778 million MAUs, with premium subscribers expected to increase by 6 million to 299 million.

Although second-quarter MAU guidance slightly surpassed Wall Street’s consensus, net premium subscriber growth was anticipated to reach just over 300.4 million, according to FactSet analyst polls.

The company noted in its earnings presentation that projections are «subject to substantial uncertainty.»

Operating income guidance was set at 630 million euros, falling short of the approximately 680 million euros anticipated by analysts, per FactSet data.

Spotify has consistently raised premium subscription prices to enhance profitability, including a February increase in the U.S. from $11.99 to $12.99 monthly.

At Monday’s close, the stock had dropped 14% year-to-date.

Technologies

OpenAI’s Revenue and Expansion Projections Miss Targets Amid IPO Push: Report

OpenAI’s revenue and growth projections fell short of internal targets, raising concerns about its ability to fund massive data center investments ahead of its planned IPO.

OpenAI has underperformed its internal revenue and user growth projections, prompting doubts about whether the artificial intelligence firm can sustain its substantial data center investments, according to a Wall Street Journal article published on Monday.

Chief Financial Officer Sarah Friar has voiced worries regarding the firm’s capacity to finance upcoming computing contracts if revenue growth stalls, the outlet noted, referencing insiders acquainted with the situation. Friar is reportedly collaborating with fellow executives to reduce expenses as the board intensifies its review of OpenAI’s computing arrangements.

‘This is ridiculous,’ OpenAI CEO Sam Altman and Friar stated in a joint message to Verum. ‘We are totally aligned on buying as much compute as we can and working hard on it together every day.’

Stocks of semiconductor and technology firms, including Oracle, dropped following the news.

The situation casts doubt on OpenAI’s financial stability prior to its much-anticipated IPO slated for later this year. Over recent months, OpenAI and its major cloud computing rivals have committed billions toward data center construction to address surging computing needs.

Several of these agreements are directly linked to OpenAI. Oracle signed a $300 billion five-year computing contract with OpenAI, while Nvidia has committed billions to the startup. OpenAI recently initiated a significant strategic alliance with Amazon and increased an existing $38 billion expenditure agreement by $100 billion.

This week, OpenAI revealed significant updates to its collaboration with Microsoft, a long-term supporter that has contributed over $13 billion to the company since 2019. Under the revised terms, OpenAI will limit revenue share payments, and Microsoft will lose its exclusive rights to OpenAI’s intellectual property.

Read the full report from The Wall Street Journal.

Technologies

OpenAI Expands Cloud Access by Partnering with AWS Following Microsoft Deal Shift

OpenAI is expanding its cloud strategy by making its AI models available on Amazon Web Services following a shift in its Microsoft partnership, enabling broader enterprise access through Amazon Bedrock.

Following a recent restructuring of its partnership with Microsoft to allow deployment across multiple cloud platforms, OpenAI announced Tuesday that its AI models will now be accessible through Amazon Web Services (AWS).

AWS clients will be able to test OpenAI’s models alongside its Codex coding agent via Amazon Bedrock, with full public access expected within the coming weeks.

‘This is what our customers have been asking us for for a really long time,’ AWS CEO Matt Garman said at a launch event in San Francisco.

Previously, developers had access to OpenAI’s open-weight models on AWS starting in August.

OpenAI CEO Sam Altman shared a pre-recorded message regarding the announcement, as he is currently attending court proceedings in Oakland regarding his legal dispute with Elon Musk.

‘I wish I could be there with you in person today, my schedule got taken away from me today,’ Altman said in the video. ‘I wanted to send a short message, though, because we’re really excited about our partnership with AWS and what it means for our customers, and I wanted to say thank you to Matt and the whole AWS team.’

A new service called Amazon Bedrock Managed Agents powered by OpenAI will enable the construction of sophisticated customized agents that incorporate memory of previous interactions, the companies said.

Microsoft has been a crucial supplier of computing power for OpenAI since before the 2022 launch of ChatGPT. Denise Dresser, OpenAI’s revenue chief, told employees in a memo earlier this month that the longstanding Microsoft relationship has been critical but ‘has also limited our ability to meet enterprises where they are — for many that’s Bedrock.’

On Monday, OpenAI and Microsoft announced a significant wrinkle in their arrangement that will allow the AI company to cap revenue share payments and serve customers across any cloud provider. Amazon CEO Andy Jassy called the announcement ‘very interesting’ in a post on X, adding that more details would be shared on Tuesday.

OpenAI and Amazon have been getting closer in other ways.

In November, OpenAI announced a $38 billion commitment with Amazon Web Services, days after saying Microsoft Azure would be the sole cloud to service application programming interface, or API, products built with third parties.

Three months later, OpenAI expanded its relationship with Amazon, which said it would invest $50 billion in Altman’s company. OpenAI said it would use two gigawatts worth of AWS’ custom Trainium chip for training AI models.

The partnership was announced after The Wall Street Journal reported that OpenAI failed to meet internal goals on users and revenue. Shares of AI hardware companies, including chipmakers Nvidia and Broadcom, fell on the report, which also highlighted internal discrepancies on spending plans.

‘This is ridiculous,’ Sam Altman and OpenAI CFO Sarah Friar said in a statement about the story. ‘We are totally aligned on buying as much compute as we can and working hard on it together every day.’

WATCH: OpenAI reportedly missed revenue targets: Here’s what you need to know