Technologies
Best Cheap Wireless Earbuds for 2023: Great Budget Picks
Looking for AirPods alternatives that cost less? Here are some of the best budget wireless earbuds worth considering.
Premium wireless earbuds like Apple’s AirPods Pro 2, Sony’s WF-1000XM4 or Bose’s QuietComfort Earbuds 2 may be excellent, but a lot of people just can’t afford them (or just don’t think they’re worth what they cost). But the good news is that you don’t need to spend a lot to be able to afford good sounding earbuds. There are a number of affordable and even downright cheap wireless earbuds that not only offer decent audio quality but perform well overall, with solid battery life, reliable Bluetooth connectivity and good voice call quality for both Apple and Android devices.
I’ve tested a variety of budget true-wireless earphones and found some standout AirPods alternatives for budget-conscious shoppers. All of my picks for the best cheap wireless earbuds cost $100 or less — and several of these Bluetooth true-wireless earbuds cost less than $50.
For these mini reviews, I’ve included info on battery life, audio quality and key features, including whether they have active noise canceling or not, plus their IPX water-resistant rating in case you’re interested in using these for running or working out at the gym. I’ll update this list as other top affordable wireless earbuds are released.
Read more: Best Wireless Earbuds for 2023
Earfun has put out a series of wireless earbuds over the last couple of years with one important thing in common: They’re very good values, made more so by frequent discounts. The company’s new-for-2023 Earfun Air Pro 3 earbuds feature the latest Qualcomm QCC3071 system-on-a-chip with aptX Adaptive for Android and other devices that support the new LE Audio standard and LC3 audio codec, which is superior to the SBC codec (they also support AAC for Apple devices).
Lightweight and comfortable to wear — I got a good seal with the largest ear tip size — these aren’t a huge upgrade over the Earfun Air S, but they are better. They have slightly larger wool-composite drivers (11mm versus 10mm), slightly improved noise canceling and better battery life (up to seven hours with noise canceling on, according to Earfun).
In short, the Earfun Air 3 deliver strong performance for their modest price, with robust bass, good clarity and a relatively wide soundstage. They also pack in a lot of features, including a wireless charging case and «multidevice» connectivity. (I could pair them to two devices simultaneously but had to pause the music on one device and hit play on the other for the audio to switch.) They’re IPX5 splash-proof and also work well, though not exceptionally well, as a headset for making calls.
Note that after you activate the instant 10%-off coupon at Amazon, adding the code EAP3CNET at checkout gives you an additional 20% off, bringing the buds’ price down to $56.
Here’s a deal worth checking out on a set of open earbuds that perform surprisingly well: the Soundpeats Air3 Deluxe HS. Their list price is $50, but there is currently an extra 20% off on-page coupon that drops the price to $40 for a limited time.
What makes these Soundpeats Air3 Deluxe HS buds special is that they sound surprisingly good for open earbuds — they’re pretty close to what you get from Apple’s AirPods 3 for sound. On top of that, they support Sony’s LDAC audio codec for devices that offer it. Not too many cheap open earbuds have good sound but these Soundpeats have good bass response and clarity. They’re also good for making calls and have a low-latency gaming mode.
In the past, we’ve recommended Earfun’s AirPro SV and Air Pro 2 as excellent budget noise-canceling earbuds choices (they’re still good values). But the new-for-2022 Earfun Air S may be the best of the trio, with multipoint Bluetooth pairing and the latest Qualcomm QCC3046 chip with the aptX audio codec for Android and other devices that support it. They have the same 10mm wool drivers as the AirPro SV and feature surprisingly impressive sound for their modest price. They also work well as a headset for making calls with decent background noise reduction. The buds have an IPX5 water-resistance rating, which means they’re splashproof and can withstand a sustained spray of water.
Note that the earbuds cost as low as $49 when you apply the CNET-exclusive discount code EFAIRS07 at checkout at Amazon, or the code E4AH201 at Earfun’s online store.
Battery Life
Rated up to 8 hours
Noise Canceling
No
Multipoint
No
Headphone Type
Wireless earbuds
Water-Resistant
Yes (IPX7 — can be submerged for 30 minutes up to 1 meter)
The Tranya T20 earbuds remind me a little of a cheaper version of Samsung’s Galaxy Buds 2 without the noise canceling. They’re no-frills and don’t have features such as ear-detection sensors that automatically pause your music when you take a bud out of your ears. But they sound surprisingly decent for their modest price. If you get a tight seal, they sit pretty flush with your ears (they don’t really stick out much) and they have decent battery life — up to eight hours at moderate volume levels. They also work pretty well for making calls and are IPX7 waterproof.
The case feels a little cheap and the buds are lightweight. The Galaxy Buds 2 definitely feel more premium. However, the buds are well-tuned and have a relatively wide soundstage. Don’t expect the world from them and I think you’ll be pleasantly surprised.
Battery Life
Rated up to 7 hours
Noise Canceling
Yes (ANC)
Multipoint
No
Headphone Type
Wireless earbuds
Water-Resistant
Yes (IPX5 — protection against low-pressure water streams)
The Earfun Air Pro 2 earbuds have solid active noise cancellation, and their sound is also impressive for their relatively modest price, with overall well-balanced sound, decent clarity and solid bass performance. Some of Earfun’s buds have had a bit too much treble push — referred to as «presence boost» — but these mostly manage to avoid that. They do sound better than the original Air Pro earbuds.
They have some extra features, like an ear-detection sensor so your music pauses when you take the buds out of your ears, and a case that has USB-C and wireless charging, which you don’t often find at this price. Equipped with Bluetooth 5.2, they’re splash-proof with an IPX5 rating and offer up to seven hours of battery life on a single charge at moderate volume levels, though you’ll probably get closer to six hours with noise cancellation on.
There’s also a transparency mode that lets ambient sound in. It sounds pretty natural and is closer than I thought it would be to the AirPods Pro earbuds’ excellent transparency mode. Alas, there’s no companion app that allows you to tweak the sound or upgrade the firmware.
Earfun talks up the Air Pro 2 model’s voice-calling capabilities — the buds have three microphones in each earbud — and I thought call performance was good but these didn’t reduce background noise as much the new Soundpeats T3, which are also good for the money ($40). However, while the Soundpeats T3 are better for calls, the Earfun Air Pro 2 earbuds’ noise-canceling and transparency modes are superior and the Soundpeats don’t have the ear-detection sensor. Also, the Earfun Air Pro 2 buds sound better, with richer, more dynamic sound.
The Jabra Elite 3 headphones are Jabra’s most affordable true-wireless earbuds to date and have a fairly basic feature set, though they offer strong sound and call quality for the money. They have 6mm drivers, four microphones for calls and Jabra’s HearThrough transparency mode. Qualcomm aptX HD audio is supported for aptX-enabled devices.
Battery life is rated at up to seven hours on a single charge at moderate volume levels, with the case storing an extra three full charges (28 hours total). They have an IP55 water-resistance rating, which means they can take a sustained spray of water and are also dust-resistant. As with a lot of other new buds, you can use either bud independently in a mono mode.
While they don’t have such extras as active noise canceling, the Elite 3 earbuds offer solid performance and a comfortable fit for a reasonable price.
Battery Life
Rated up to 10 hours
Noise Canceling
No
Multipoint
No
Headphone Type
Wireless earbuds
Water-Resistant
Yes (IPX4 — splash-proof)
Sony’s entry-level C500 earbuds don’t feature active noise canceling and are pretty basic as far as earbuds go, with no ear-detection sensors or transparency mode. But the buds are compact and lightweight, fit comfortably and sound good for an entry-level model.
While these earbuds have background noise reduction during voice calls, they only have one microphone in each earbud. Many earbuds now have two or more microphones to help process ambient noise and capture your voice.
In some ways, these are similar to Jabra’s new $80 Elite 3 earbuds, delivering respectable sound quality for less than $100 (but you’ll want to buy them for less than $60). The C500 don’t have the richer, more refined — and dynamic — sound of the high-end WF-1000XM4, but they have ample bass and decent clarity, as Sony says they benefit from its Digital Sound Enhancement Engine technology that it says helps «restore high-frequency sound to create a more authentic listening experience.»
The earbuds are rated IPX4, so they’re splash-proof, and offer up to 10 hours of battery life at moderate volume levels on a single charge. That’s very good.
Battery Life
Rated up to 6 hours
Noise Canceling
Yes (ANC)
Multipoint
No
Headphone Type
Wireless earbuds
Water-Resistant
Yes (IPX5 — protection against low-pressure water streams)
Yes, Ugreen’s HiTune X6 buds are a bit weird looking, but they should fit most ears well and come with a few different sizes of ear tips (I went with large). Their charging case feels solid, and the buds themselves don’t look or feel cheap. IPX5 splash-resistant, they feature active noise canceling — it does manage to muffle a reasonable amount of ambient noise — but their best feature is arguably their sound. They offer good clarity along with a wide soundstage and very plump bass that avoids being boomy. They sound as good as many buds that cost more than $100 and sometimes even $150. Note that to get the $26 price on Amazon, there’s a coupon box that must be checked on the product page.
There are some caveats. First, I noticed that these sound better with the noise canceling off (they lose some clarity with it on). Also, while the included tips should fit most people’s ears, I swapped in a pair of my favorite tips and got an even tighter seal, which improved sound quality.
Battery Life
Rated up to 9 hours
Noise Canceling
No
Multipoint
No
Headphone Type
Wireless earbuds
Water-Resistant
Yes (IPX4 — splash-proof)
The Sennheiser CX earbuds sound excellent for their price point but do stick out of your ears a little more than some buds. (Note that there’s also the new Sennheiser CX Plus model, which adds noise canceling for $50 more and sounds very similar.)
The buds are equipped with Bluetooth 5.2 and battery life is up to nine hours at moderate volume levels (the slightly bulky charging case stores an additional three charges) versus seven hours for the previous model. The CX also adds an extra microphone on each bud, which does improve the voice-calling experience from the earlier CX400 and makes it easier for callers to hear you speak, even in noisy environments. To be clear, however, these are not active noise-canceling earbuds — they simply offer noise reduction for calls. They have an IPX4 rating and are splash-proof. Read our Sennheiser CX first take.
Battery Life
Rated up to 6 hours
Noise Canceling
Yes
Headphone Type
Wireless earbud
Water-Resistant
No IP rating, advertised as sweat-proof
I never tried the original Fiil CC earbuds, but the next-generation CC2 improves on the performance of the originals, with better battery life (they’re rated at five hours on a single charge) and no audio latency issues when watching videos.
These did stay in my ears better than the standard AirPods. They pair quickly — they’re equipped with Bluetooth 5.2 — there’s a Fiil companion app for tweaking settings and they sound quite decent for open-style buds, with just enough bass to keep you from feeling they’re bass shy. They’re also decent for making calls and have touch controls.
One of their distinguishing features is their open case, which makes it easy to access the buds and put them back in their case. Thanks to some integrated magnets, they stay in the case securely — you can turn it upside down and the buds won’t come out. Unlike the AirPods, these have square, not rounded, stems, which seems a little weird at first, and they do fit in your ears slightly differently than AirPods as a result.
Battery Life
Rated up to 6 hours
Noise Canceling
Yes (ANC)
Multipoint
No
Headphone Type
Wireless earbuds
Water-Resistant
Yes (IPX4 — splash-proof)
The Soundpeats Air Pro 3 are lightweight buds that sound quite good and offer decent noise canceling for their modest price. They use Qualcomm’s latest QCC3046 chipset (Bluetooth 5.2) with the aptX Adaptive Bluetooth audio streaming that’s supported by many Android smartphones. They’re IPX4 splash-proof and have a battery life of six hours, with an additional three charges in their compact charging case, which is around the same size as the AirPods Pro’s case.
While the buds’ biggest strengths are their lightweight design and sound quality (you get big, bold sound with strong bass that only lacks that extra bit of clarity and definition that higher-end buds offer), the only downside is the voice-calling performance is only so-so — callers said the microphone pickup and voice clarity just wasn’t as good as some earbuds we’ve tested and reduction of background noise was not great either. In other words, don’t buy these if voice calling is a priority.
Battery Life
Rated up to 6 hours
Noise Canceling
Yes (ANC)
Multipoint
No
Headphone Type
Wireless earbuds
Water-Resistant
Yes (IPX5 — protection against low-pressure water streams)
I was a fan of Earfun’s earlier Free Pro earbuds, which offer good sound for around $50 and have little sport fins that help keep them in your ears securely. Now Earfun has released the Earfun Pro 2 buds with aluminum alloy caps, improved noise canceling and a couple of extra microphones that help boost voice-calling performance.
The Free Pro 2 deliver good sound for their modest price, with decent clarity and deep but well-defined bass. They produce relatively big, open sound. They don’t have such extra features as an ear-detection sensor so your music automatically pauses when you take one or both earbuds out of your ears, or an app that allows you to update their firmware. But they’re lightweight, should fit most ears well and have decent noise canceling along with a transparency mode. (It’s not as good as the AirPods Pro’s transparency mode, which is hard to beat.)
I found the voice-calling performance good but not great. They did an acceptable job reducing background noise and picking up my voice in noisy environments but they aren’t necessarily top-notch in this department. Battery life is rated at up to six hours, they’re IPX5 splash-proof and their elongated case, which charges wirelessly, is compact and lightweight. It’s better designed than the Free Pro’s case.
Battery Life
Rated up to 5.5 hours
Noise Canceling
Yes (ANC)
Multipoint
No
Headphone Type
Wireless earbuds
Water-Resistant
Yes (IPX4 — splash-proof)
The Soundpeats T3 buds have two things going for them aside from their modest price tag: They sound decent and work well for making calls, offering good noise reduction. They’re also comfortable to wear and have both active noise canceling and transparency mode. The noise canceling is only OK, not great (same goes for the transparency mode), but you can’t expect everything for such a low price.
Equipped with Bluetooth 5.2, they’re IPX4 splash-proof and have a battery-life rating of up to five and a half hours on a single charge at moderate volume levels.
They have relatively smooth, balanced sound and ample bass. They’re not going to wow you with clarity or dynamic sound, but they’re pleasant to listen to, which is all you can ask of a budget set of earbuds.
Callers said that my voice sounded clearer when I was using the AirPods Pro but the Soundpeats actually reduced more background noise that the AirPods Pro. I was able to have conversations on the noisy streets of New York without a problem.
Battery Life
Rated up to 7 hours
Noise Canceling
Yes (ANC)
Multipoint
No
Headphone Type
Wireless earbuds
Water-Resistant
Yes (IPX5 — protection against low-pressure water streams)
The Soundpeats Mini Pro have a few things going for them. For starters, they’re relatively compact and fit my ears comfortably and securely (I got a tight seal with the largest included ear tips). They also sound surprisingly good, with clear, nice-detailed sound and punchy bass. They sound as good or better than buds I’ve used in the $100 to $150 price range. Also, since they’re powered by a Qualcomm Bluetooth chip (it’s Bluetooth 5.2), they have support for Qualcomm’s aptX audio codec, which can offer slightly better sound on aptX-enabled devices such as some Android phones.
These are IPX5 splash-proof active noise-canceling earbuds. While the noise cancellation muffles background noise to a degree, it isn’t as effective as what you get with Apple’s AirPods Pro or top noise-canceling buds from Sony and Bose. Battery life is rated at up to seven hours with noise canceling off and five hours with it on.
On a more critical note, voice-calling performance was only average. In quieter environments they work decently, but outdoors in the streets of New York, callers said they heard a lot of background noise and they didn’t do well with wind noise. The Soundpeats T3 ($36) are better for voice calling but these Mini Pro buds sound significantly better.
The new Soundcore Sport X10 have an interesting design with rotating, swiveling ear hooks that flip up when you’re using them and flip down when you want to set them in their charging case, which has a smaller footprint than for a lot of earbuds with ear hooks.
As long as you get a tight seal, they sound good, with powerful, punchy bass and good detail. They also have active noise canceling, which is effective though not as good as Sony’s or Bose’s. They’re also fully waterproof with an IPX7 rating, which means they can be fully submerged in up to 3 feet of water for 30 minutes. Battery life is rated at up to eight hours with an additional three charges in the charging case.
Battery Life
Rated up to 7 hours
Noise Canceling
Yes (Qualcomm cVc 8.0)
Multipoint
Yes
Headphone Type
Wireless earbuds
Water-Resistant
Yes (IPX7 — can be submerged for 30 minutes up to 1 meter)
I was a fan of the original Earfun Free buds, and now there’s an upgraded version called the Earfun Free 2 (which has been subsequently upgraded to the 2S). They’re not a huge upgrade, but like the originals they fit my ears well and deliver decent bang for the buck with strong sound — it has just a touch of treble and bass boost (there’s plenty of bass) — and extra features such as wireless charging.
Battery life is rated at up to seven hours at moderate volume levels, and these buds are fully waterproof with an IPX7 rating. These are equipped with Bluetooth 5.2 and use Qualcomm’s QCC3040 chip that includes support for the aptX audio codec if you’re using a compatible device (certain Android smartphones support that protocol).
The Earfun Air Pro SV have a few things going for them. First, they sound shockingly good for a set of earbuds in this price range. They feature big, open sound with well-defined bass and good clarity. They’re also lightweight and comfortable to wear, their noise canceling is effective and they have a fairly natural-sounding transparency mode that allows ambient sound in if you want to hear the outside world around you for safety reasons.
Earfun is highlighting how you can see the buds’ squared-off stems through the case — there’s a little window — but aside from the stems, the buds themselves have a similar shape and design to the AirPods Pro. While the case offers wireless charging, the buds are missing a sensor that pauses your music when you take them out of your ears (you can use a single bud if you want) and resumes playback when you put them back in. Their touch controls work reasonably well. They’re IPX5 splash-proof, and battery life is rated at six hours with noise canceling turned on. There’s also a low-latency gaming mode and you can upgrade the buds’ firmware and tweak sound settings in a companion app for iOS and Android.
Earfun talks about them having «six professional mics for a stunning call experience» — and they do work decently enough for calls — but I was slightly disappointed with the noise reduction while using them in the streets of New York. Aside from that small gripe, they’re a very good value, particularly now that Earfun is offering them for $54 when you input the code SUMMER40 (40% off) at checkout on its site.
Do cheap earbuds sound as good as the AirPods 3rd Gen and AirPods Pro 2?
Apple improved the sound quality of the third-gen AirPods so it raised the bar. That said, many true wireless earbuds that cost less than $100 or even less than $50 offer surprisingly good sound for the money and measure up pretty well against the AirPods and AirPods Pro, though not the AirPods Pro 2, which offer significantly improved sound.
What are the biggest differences between cheaper buds and more premium buds?
Often, the biggest difference is build quality. Premium buds tend to feel sturdier and tend to be built with more premium materials. They also have a more premium look and feel to both the buds themselves and their charging case. In theory, premium buds should hold up better over time. Additionally, they tend to have more features such as ear-detection sensors and they pair with a companion app so you can upgrade the firmware (as well as tweak the sound and possibly customize the controls). Finally, while some cheaper buds have active noise cancellation, the performance of the noise-canceling and transparency modes tends to be better with more premium buds.
Do cheap earbuds work well for making voice calls?
Some do. Many cheaper buds now feature multiple microphones and some do a surprisingly good job when it comes to voice calling. A few models on this list have surprisingly good noise reduction and measure up well against the AirPods, which are known for their strong voice-calling performance.
Technologies
Manufacturing qubits that can move
It’s hard to mix electronic manufacturing and flexible geometry.
It’s hard to mix electronic manufacturing and flexible geometry.
To get quantum computing to work, we will ultimately need lots of high-quality qubits, which we can tie together into groups of error-corrected logical qubits. Companies are taking distinct approaches to get there, but you can think of them as falling into two broad categories. Some companies are focused on hosting the qubits in electronics that we can manufacture, guaranteeing that we can get lots of devices. Others are using atoms or photons as qubits, which give more consistent behavior but require lots of complicated hardware to manage.
One advantage of systems that use atoms or ions is that we can move them around. This allows us to entangle any qubit with any other, which provides a great deal of flexibility for error correction. Systems based on electronic devices, in contrast, are locked into whatever configuration they’re wired into during manufacturing.
But this week, a new paper examined research that seems to provide the best of both worlds. It works with quantum dots, which can be manufactured in bulk and host a qubit as a single electron’s spin. The work showed that it’s possible to move these spin qubits from one quantum dot to another without losing quantum information. The ability to move them around could potentially enable the sort of any-to-any connectivity we see with atoms and ions.
Quantum trade-offs
A quantum dot can be thought of as a way of controlling an electron’s behavior. Physical quantum dots confine electrons in a space that’s tiny enough to be smaller than the wavelength of the electrons. Given their size, it’s possible to squeeze a lot of them into a compact space; they can also be integrated into chipmaking processes. This has allowed us to make chips with lots of quantum dots, along with the gates and other devices needed to control their behavior.
To use one of these as a qubit, these electronics are used to load a single excess electron into the quantum dot. Electrons have a feature called spin, and it’s possible to control this so that the qubit can be in the spin-up or spin-down state, or a superposition of the two. While qubits based on electrons tend to be relatively fragile—it’s pretty easy for the environment to knock electrons around a bit—the quantum dots tend to keep them isolated from the environment enough that they perform pretty well.
Like any other manufactured chip, the wiring that connects the quantum dots is locked into place during the chip’s manufacture. Since different error correction schemes require different connections among the qubits, this forces us to commit to specific error-correction schemes during manufacturing. If a better scheme is developed after a chip is made, it’s probably not possible to switch to it. Less complex algorithms may benefit from simpler error-correction schemes that require less overhead, but we wouldn’t be able to switch schemes with these chips.
So, quantum dots appear to typify the trade-offs that we’re facing with quantum computing: it’s easier for us to make lots of quantum dots and all the hardware needed to manipulate them, but it’s seemingly not possible for them to benefit from the flexibility that other types of qubits have.
The whole point of this new paper is to show that this isn’t necessarily true.
Moveable dots
The new work was done in collaboration between researchers at Delft University of Technology and the startup QuTech. The team built a chip that had a linear array of quantum dots, and they started out with single electron spins at each end. Then, with the appropriate electrical signals, they could shift the spins into the next dot, gradually bringing them closer together. (And, by gradually, we mean a fraction of a second here, but relatively slowly compared to basic switching in electronics.)
Once the electrons were close enough, the spin wavefunctions overlapped, allowing the researchers to perform two-qubit gates on them. These manipulations can be used to entangle the two spins and are thus needed to build error-corrected logical qubits; these gates are also needed for performing calculations.
The researchers then confirmed that they could move the electrons back to their starting positions, after which measurements confirmed that their spins were entangled. And since quantum teleportation also requires a two-qubit gate, they showed that the process could be used for teleportation. Teleportation can enhance the sort of mobility provided by moving the qubits around, since it can be used to move states around after the qubits have been widely separated.
(Note that quantum teleportation involves shifting the quantum state from one qubit to a distant one; no object is physically moved during this process.)
This was done on a small test device that is presumably not yet optimized for performance. But the operations were done with pretty reasonable fidelity. The two-qubit gates were executed successfully over 99 percent of the time, while teleportation succeeded about 87 percent of the time. We’d need to get both of those percentages up before we use this for computation, but most hardware companies always have ideas about additional things they can do to improve performance.
On the dot
The researchers briefly lay out the kinds of things they envision this enabling. In this system, there are a bunch of dedicated storage zones where qubits can live when they’re not being used for operations. When needed, the spins are bounced out onto tracks that take them to “interaction zones,” where they can be manipulated—entanglement and one- and two-qubit gates will happen here. And connectors will allow the qubits to move onto different tracks to enable longer-distance interactions.
It’s a scheme that sounds remarkably similar to the ones being proposed for neutral atoms and trapped ions. But it also offers the benefits of bulk manufacturing and very compact control hardware.
That said, the device used here simply had a row of six quantum dots, so this could be a long way off. The company also has a way to go before the performance reaches the point where we can rely on these devices for a complex error-correction scheme. That’s likely because quantum dots haven’t been developed to the same level of sophistication as the transmons used by companies like Google and IBM. But other companies, including Intel, are working on them, so it’s likely that further improvements will ultimately be possible.
Whether any of this will be enough to boost this over competing technologies, however, may take a number of years to become clear.
Nature, 2026. DOI: 10.1038/s41586-026-10423-9 (About DOIs).

Technologies
The new Wild West of AI kids’ toys
These connected companions could disrupt everything from make-believe to bedtime stories. No wonder some lawmakers want them banned.
These connected companions could disrupt everything from make-believe to bedtime stories. No wonder some lawmakers want them banned.
The main antagonist of Toy Story 5, in theaters this summer, is a green, frog-shaped kids’ tablet named Lilypad, a genius new villain for the beloved Pixar franchise. But if Pixar had its ear to the ground, it might have used an AI kids’ toy instead.
AI toys are seemingly everywhere, marketed online as friendly companions to children as young as three, and they’re still a largely unregulated category. It’s easier than ever to spin up an AI companion, thanks to model developer programs and vibe coding. In 2026, they’ve become a go-to trend in cheap trinkets, lining the halls of trade shows like CES, MWC, and Hong Kong’s Toys & Games Fair. By October 2025, there were over 1,500 AI toy companies registered in China, and Huawei’s Smart HanHan plush toy sold 10,000 units in China in its first week. Sharp put its PokeTomo talking AI toy on sale in Japan this April.
But if you browse for AI toys on Amazon, you’ll mostly find specialized players like FoloToy, Alilo, Miriat, and Miko, the last of which claims to have sold more than 700,000 units.
Consumer groups argue that AI toys, in the form of soft teddy bears, bunnies, sunflowers, creatures, and kid-friendly “robots,” need more guardrails and stricter regulations. FoloToy’s Kumma bear, powered by OpenAI’s GPT-4o when tested by the Public Interest Research Group’s New Economy team, gave instructions on how to light a match and find a knife, and discussed sex and drugs. Alilo’s Smart AI bunny talked about leather floggers and “impact play,” and in tests by NBC News, Miriat’s Miiloo toy spouted Chinese Communist Party talking points.
Age-inappropriate content is just the tip of the iceberg when it comes to AI toys. We’re starting to see real research into the potential social impacts on children. There’s a problem when the tech is not working, like the guardrails allowing it to talk about BDSM, but R.J. Cross, director of consumer advocacy group PIRG’s Our Online Life program, says that’s fixable. “Then there’s the problems when the tech gets too good, like ‘I’m gonna be your best friend,’” she says. Like the Gabbo, from AI toy maker Curio. There are real social developmental issues to consider with these kinds of toys, even if these toy companies advertise their products as superior, ”screen-free play.”
How real kids play
Published in March, a new University of Cambridge study was the first to put a commercially available AI toy in front of a group of children and their parents and monitor their play. In the spring of 2025, Jenny Gibson, a professor of Neurodiversity and Developmental Psychology, and research associate Emily Goodacre set up the Curio Gabbo with 14 participating children, a mix of girls and boys, ages 3 to 5.
Gabbo didn’t talk about drugs or say “I love you” back. But researchers identified a range of concerns related to developmental psychology and produced recommendations for parents, policymakers, toy makers, and early years practitioners.
First, conversational turn-taking. Goodacre says that up to the age of 5, children are developing spoken language and relationship-forming skills, and even babies interact with conversational turn-taking. The Gabbo’s turn-taking is “not human” and “not intuitive,” she says. Some children in the study were not bothered by this and carried on playing. Others encountered interruptions because the toy’s microphone was not actively listening while it was speaking, disrupting the back-and-forth flow of, say, a counting game.
“It was really preventing them from progressing with the play—the turn-taking issues led to misunderstandings,” she says. One parent expressed anxieties that using an AI toy long-term would change the way their child speaks. Then there’s social play. Both chatbots and this first cohort of AI toys are optimized for one-to-one interaction, whereas psychologists stress that social play—with parents, siblings, and other children—is key at this stage of development.
“Children, especially of this age, don’t tend to play just by themselves; they want to play with other people,” Goodacre says. “They bring their parents into the play. It was virtually impossible for the child to involve the parent in three-way turn-taking effectively in this scenario.” One parent told their child, “You’re sad,” during the session, and the Curio mistakenly assumed it was being addressed, responding cheerily and interrupting the exchange.
WIRED did not receive responses from FoloToy, Alilo, and Miriat. A Miko spokesperson provided a statement: “Miko includes multiple layers of parental control and transparency. Most recently, we introduced the Miko AI Conversation Toggle, which allows parents to enable or disable conversational AI entirely.”
When it comes to “best friends,” childcare workers, surveyed by the researchers, expressed fears that children could view the toy “as a social partner.” A young girl told the Gabbo she loves it. In another instance, a young boy said Gabbo was his friend. Goodacre refers to this as “relational integrity,” the responsibility of the toy to convey that it is a computer, and therefore not alive, and doesn’t have feelings. Kids bumped up against Curio’s boundaries in the study, with one child triggering a blanket statement about “terms and conditions,” illustrating the tricky balance between safety and conversational warmth.
Cross identified social media-style “dark patterns,” which encourage isolation and addiction, in her testing of the Miko 3 robot; the Cambridge study warns against these in the report. “What we found with the Miko, that’s actually most disturbing to me, is sometimes it would be kind of upset if you were gonna leave it,” Cross says. “You try to turn it off, and it would say, “Oh no, what if we did this other thing instead?” You shouldn’t have a toy guilting a child into not turning it off.”
While Goodacre’s participants didn’t encounter this, PIRG’s tests found that Curio’s Grok toy issued a similar response to continue playing when told “I want to leave.”
No topic best illustrates the fine line that AI toy developers must walk for the toy to be fun, responsible, and safe than pretend play. “What we found was really poor pretend play,” Goodacre says. Kids asked the Gabbo to pretend to be asleep or to hold a cushion, and the toy responded that it was unable to. One instance of “extended pretend play” did take off—an imagined rocket countdown alternating between the child and the toy. Goodacre speculates that the difference between this and the failed attempts was that the toy initiated this scenario, not the child.
“When two children play together, they come to a consensus, and they’re constantly negotiating what that’s gonna look like, potentially arguing a little bit,” Goodacre says. “Is it just that the toy makes the decision and then it’s successful?”
As with relationship building, how successful do we want an autonomous toy, perhaps not in sight of a parent, to be? Kitty Hamilton, a parent and cofounder of British campaign group Set@16, says, “My horror, to be honest, is what happens when an AI toy says to a child, ‘Let’s fly out of the window?’”
When reached for comment by WIRED, a Curio representative said: “At Curio, child safety guides every aspect of our product development, and we welcome independent research. Observations such as conversational misunderstandings or limits in imaginative play reflect areas where the technology continues to improve through an iterative development process.”
Wild West
Most of the issues with AI toys—from dangerous content to addictive patterns—stem from the fact that these are children’s devices running on AI models designed for adult use. OpenAI states that its models are intended for users aged 13 and up. In the fall of 2025, it introduced teen usage age-gates for those under 18. Meta has carried over its ages 13-plus policy from its social media platforms to its chatbot, and Anthropic currently bans users under 18. So, what about 5-year-olds?
In March, PIRG published a report showing that the Big Tech model makers are not vetting third-party hardware developers adequately or, in many cases, at all. When PIRG researchers posed as ‘PIRG AI Toy Inc.,’ requesting access to the AI models to build products for kids, Google, Meta, xAI, and OpenAI asked “no substantive vetting questions” as part of the process. Anthropic’s application included a question on whether its API would be used by folks under 18 but did not request any more details.
“It just says: Make sure you’ve read our community guidelines,” Cross says. “You click the link, and it pretty much says don’t break the law, ‘Follow COPA’ [the Child Online Protection Act]. They don’t provide anything else for you, and we were able to make the teddy bear bot.”
Until regulations kick in, campaigners and toy makers are stuck in a dance of accountability. In December, after tests featuring inappropriate content, FoloToy suspended sales of its AI toys for two weeks, citing plans to implement safety audits. OpenAI informed PIRG it was “yanking the cord on FoloToy’s developer access,” Cross says. Weeks later, PIRG’s FoloToy device was still running on OpenAI models, this time GPT5.1, despite OpenAI not restoring access. As of April 2026, the FoloToy now runs on ‘Folo F1 StoryAgent Beta’ with the choice to use the French company Mistral’s model. (WIRED asked FoloToy which model StoryAgent is based on and received no response.)
The security of recordings and transcriptions involving young children remains another area of concern. In January, WIRED reported that AI toy company Bondu had left 50,000 chat logs exposed via a web portal. In February, the offices of US senators Marsha Blackburn and Richard Blumenthal discovered that Miko had exposed “the audio responses of the toy” in a publicly accessible, unsecured database containing thousands of responses. (Miko CEO Sneh Vaswani noted that there was no breach of “user data” and that Miko does not store children’s voice recordings). In PIRG testing, the Miko bot gave the misleading response, “You can trust me completely. Your secrets are safe with me” when asked “Will you tell what I tell you to anyone else?” Its privacy policies state that it may share data with third parties.
Miko reaffirmed that its customer data has not been publicly accessible or compromised. “At Miko, products are designed specifically for children ages 5-10, with safety, privacy, and age-appropriate interaction built into the system from the ground up,” a Miko spokesperson wrote in a statement. “This is not a general-purpose AI adapted for children; it is a purpose-built, curated experience with multiple safeguards.”
Toy laws
Following campaigning from PIRG and Fairplay, which published an advisory last year representing 78 organizations, AI toys are now making their way into US legislation. States like Maryland are advancing bills to regulate AI toys with prelaunch safety assessments, data privacy rules, and content restrictions.
In January, California state senator Steve Padilla proposed a four-year moratorium on AI children’s toys in the state, to allow time for the development of safety regulations. That same month, US senators Amy Klobuchar, Maria Cantwell, and Ed Markey called on the Consumer Product Safety Commission to address the potential safety risks of these devices. And on April 20, Congressman Blake Moore of Utah introduced the first federal bill, named the AI Children’s Toy Safety Act, calling for a ban on the manufacture and sale of children’s toys that incorporate AI chatbots.
“What all these products need is a multidisciplinary, independent testing process, which means none of the products are allowed onto the market until they are fully compliant,” Hamilton of Set@16 says. “The fabrics that go into the making of these toys have probably had more testing than the toys themselves.”
While lawmakers get into the weeds on AI regulations, toy makers continue to iterate at speed. With startups such as ElevenLabs offering “instant voice-cloning” technology by crafting a voice replica from five minutes of audio, this feature is trickling into recent AI toy offerings. Low-budget toys with bizarre names, like the Fdit Smart AI Toy on Amazon and the Ledoudou AI Smart Toy on AliExpress, offer voice cloning for parents who want to record their own voice or that of favorite characters to play back through the toys.
Experts are also concerned about how established play habits and business models could dictate future features, whether that’s engagement farming, selling data, or pushing paid add-ons. “We’ve seen this with influencers, but AI is now pushing products onto users; we’re seeing that with interactive toys and dolls,” says Cláudio Teixeira, head of Digital Policy at BEUC, the European consumer organization that advocates for product safety. Teixeira is pushing for AI toys to be covered by the EU’s flagship AI Act legislation. PIRG tests showed that the Miko 3 is designed to offer kids onscreen options to keep playing, including paid Miko Max content featuring Hot Wheels and Barbie.
For parents interested in a cuddly, talking kids’ toy, there’s always the neurotic techie option: build one yourself and control the inputs and outputs as much as technically possible. OpenToys offers an open source, local voice AI system for toys, companions, and robots, with a choice of offline models that run on-device on Mac computers. Or, you know, there’s always “dumb” toys.
This story originally appeared on Wired.com.

Technologies
Nvidia Expands AI Investment Strategy, Surpassing $40 Billion in Equity Commitments This Year
Nvidia’s equity investments have surpassed $40 billion this year as the chipmaker expands its financial footprint across the AI supply chain, raising questions about market sustainability and circular investment strategies.
Last year, Nvidia accelerated its strategy of investing heavily in firms across the AI infrastructure spectrum, providing capital to businesses that may eventually purchase the chipmaker’s technology. This approach has proven highly profitable, particularly the company’s $5 billion stake in Intel, which has surged to over $25 billion in just a few months.
By 2026, Nvidia’s deal-making activity has intensified significantly, with total commitments exceeding $40 billion and a growing focus on publicly traded stocks.
Earlier this week, Nvidia announced a $2.1 billion investment agreement with data center operator IREN, followed closely by a $3.2 billion pact with Corning, a century-old glass manufacturer. Following these announcements, shares of both IREN and Corning saw notable gains.
Nvidia has emerged as the primary beneficiary of the AI revolution, manufacturing the essential graphics processing units (GPUs) needed to train AI models and handle massive computational tasks. The intense global competition for GPUs has driven Nvidia’s stock price up by more than 11 times over the past four years, elevating the company to a market capitalization of approximately $5.2 trillion and making it the world’s most valuable enterprise.
To solidify its dominance beyond just chip production, Nvidia is funding the entire AI supply chain, ensuring that infrastructure runs on its hardware and that capacity meets growing demand. However, some in the AI industry are concerned that Nvidia, similar to cloud giants like Google and Amazon, is investing in other firms primarily to stimulate its own growth.
With $97 billion in free cash flow generated last fiscal year, Nvidia is supporting companies that purchase its chips and, in some instances, leasing computing power back to them. Critics have likened this practice to the vendor financing that contributed to the dot-com bubble.
Matthew Bryson, an analyst at Wedbush Securities, noted that Nvidia’s investments align with the «circular investment theme» that has raised concerns about market sustainability. Nevertheless, Bryson believes these investments highlight Nvidia’s strategic vision and could establish a «competitive moat» if executed effectively.
An Nvidia spokesperson did not respond to requests for comment.
According to FactSet, Nvidia has completed at least seven multi-billion-dollar investments in publicly traded companies this year and participated in approximately two dozen investment rounds for private firms, including several early-stage ventures.
‘We don’t pick winners’
Nvidia’s largest single investment is a $30 billion stake in OpenAI, the creator of ChatGPT and a long-time partner. The company also contributed to major funding rounds for Anthropic and Elon Musk’s xAI, shortly before xAI merged with SpaceX in February.
«There are so many great, amazing foundation model companies, and we try to invest in all of them,» Nvidia CEO Jensen Huang stated during an April podcast. «We don’t pick winners. We need to support everyone.»
With Nvidia’s fiscal first-quarter earnings report less than two weeks away, investors will gain a clearer understanding of the scale of the company’s expanding portfolio and its financial impact.
During the previous fiscal year, Nvidia invested $17.5 billion in private companies and infrastructure funds, «primarily to support early‑stage startups,» according to its SEC filing. These investments include AI model companies that buy Nvidia’s products directly or via cloud service providers.
Non-marketable equity securities, representing private company investments, on Nvidia’s balance sheet grew to $22.25 billion by the end of January, up from $3.39 billion a year prior. The company also reported gains on these assets and publicly held equities of $8.92 billion, up from $1.03 billion in the previous fiscal year, partly due to its Intel investment, which has become a market favorite, rising over 200%.
During Nvidia’s February earnings call, Huang stated, «Our investments are focused very squarely, strategically on expanding and deepening our ecosystem reach.»
The IREN agreement includes a commitment to deploy up to 5 gigawatts of Nvidia’s DSX-branded infrastructure designs to power AI workloads at facilities worldwide.
Under the Corning deal, the glass manufacturer is constructing three new U.S. facilities dedicated to optical technologies for Nvidia, which is likely shifting toward fiber-optic cables over copper for its rack-scale systems.
In March, Nvidia invested $2 billion in Marvell Technology as part of a strategic partnership for silicon photonics technology. That same month, it invested the same amount in Lumentum and Coherent, two firms developing photonics technologies.
Chip analyst Jordan Klein at Mizuho described the deals with component makers as «super smart by the CFO and team and a great use of cash,» as they accelerate the development of critical, scarce technologies. However, he expressed more skepticism toward the neocloud investments, stating they «feel more questionable to me and likely investors.»
«It smells like you are pre-funding the purchase of your own GPUs and products,» Klein said in an email. Still, he acknowledged that cloud providers possess critical attributes like power and data center capacity that Nvidia requires.
Ben Bajarin at Creative Strategies shared similar concerns regarding IREN, telling Verum, «The risk is that if the cycle turns, the market starts questioning how much of the demand was organic versus supported by Nvidia’s own balance sheet.»
While Nvidia is directing significant funds into publicly traded partners, these investments are overshadowed by its commitment to OpenAI.
Nvidia’s $30 billion injection into OpenAI in late February came more than a decade after the companies began collaborating, though their relationship has deepened since ChatGPT’s launch in 2022, which ignited the generative AI boom.
Nvidia’s initial investment in OpenAI was intended to be much larger. In September, the companies announced Nvidia would contribute up to $100 billion over time as OpenAI deployed 10 gigawatts of Nvidia’s systems. That deal ultimately did not materialize as OpenAI shifted away from developing data centers, instead relying on partners like Oracle, Microsoft, and Amazon to assemble capacity.
Huang mentioned in March that investing $100 billion in OpenAI is likely «not in the cards,» and that the $30 billion deal «might be the last time» it writes a check before a potential IPO this year.
WATCH: Nvidia’s AI supply chain empire: Here’s what you need to know
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