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The Biggest Questions to Ask Yourself When Buying a New Smartwatch

It’s important to consider your budget, the type of phone you have and what you intend to use your watch for.

Buying a new smartwatch isn’t always a simple decision. There are a lot of questions you should ask yourself before spending hundreds of dollars on a new device. For example, are you looking for a watch that can help you train for your next race? Or do you only care about meeting your step goal and seeing notifications on your wrist? Most people likely fall somewhere in between. 

The good news is that you can narrow down your options with just three questions. Do you use an iPhone or Android device? How much are you willing to spend? And how do you plan to use it?

You’ll also want to consider comfort, size and style. After all, a smartwatch isn’t very useful if you don’t enjoy wearing it. Comfort is especially important if you’re looking for a smartwatch to use as a sleep tracker.

Early smartwatches were clunky, expensive and limited in functionality, but there are plenty of worthwhile options on the market today. The best modern smartwatches expertly balance quality design and health and fitness tracking alongside smart features that take some of the burden off your phone. They typically cost anywhere between $229 and $1,000 depending on your needs, but prices will always vary depending on the brand. 

Do you have an iPhone or Android device?

Answering this question will dictate which choices are available. Brands like Fitbit, Garmin, Withings, Fossil and Michael Kors make smartwatches that are compatible with both iPhones and Android phones. But some of our top picks are only compatible with one platform or the other.

The Apple Watch only works with the iPhone, while Samsung’s Galaxy Watch 5 and Google’s Pixel Watch are only compatible with Android devices. If you’re considering the Galaxy Watch 5, know that the ECG feature is only supported on Samsung’s Galaxy devices, unless you side load Samsung’s Health Monitor app onto a non-Galaxy phone. 

How much do you want to spend?

Smartwatches come in several different price brackets, and finding which one is right for you depends on your budget and what you want from a smartwatch.

General purpose smartwatches

Google Pixel WatchGoogle Pixel Watch

Google’s Pixel Watch.

James Martin/CNET

Most mainstream smartwatches fall around the $300 to $400 range, although you may pay a higher price for extras like LTE connectivity or a fancier finish. These watches provide health monitoring tools, fitness tracking and can replicate some of your phone’s functionality. These are the right choice if you want a well-rounded experience, especially when it comes to health and wellness. The Apple Watch Series 8, Fitbit Sense 2, Google Pixel Watch and Samsung Galaxy Watch 5 fall into this category. 

Below are some examples of features you’ll find on smartwatches in this price range.

Flagship Smartwatch Features

  • Plenty of exercise mode options
  • Sleep tracking (Sleep duration, sleep stages, etc.)
  • Integrated GPS for tracking outdoor runs
  • The ability to view (and in many cases respond to) texts from your phone
  • The ability to take phone calls from your wrist
  • Optional LTE
  • Voice assistants (Siri, Alexa, Google Assistant) 
  • Blood oxygen saturation monitoring
  • Heart rate monitoring
  • ECG app
  • Temperature readings
  • Always-on display (keeps the screen on even when the watch is idle)
  • Timers, alarms and reminders
  • Notifications from apps on your phone
  • Third-party apps
  • Onboard storage for music
  • Mobile payments

Features will vary depending on the model, but that’s the general package you can expect from watches at that price. Some watches have their own specific extras, too. 

The $399 Apple Watch Series 8, for example, has car crash detection and an ultra wideband chip that should make it function better as a digital key for your car and home. Fitbit’s $299 Sense 2 has sensors that can passively monitor for signs of stress, while Samsung’s $279 Galaxy Watch 5 can measure body composition. Garmin’s $349 Forerunner 255 has more of a fitness focus, with built-in programs for triathlon and duathlon training. Fitbit and Garmin’s watches also typically excel in battery life over watches from Apple, Google and Samsung. The latter, however, offer a larger selection of third-party apps. 

Lower-priced smartwatches

Apple Watch SE ReviewApple Watch SE Review

The second-gen Apple Watch SE.

Lisa Eadicicco/CNET

You can also find smartwatches that cost around $250, give or take. These watches include many of the features mentioned above, but not all of them. If you mostly want to see notifications on your wrist, make mobile payments, track workouts and don’t care much about deeper health insights, this type of watch is the right choice. Watches like the Apple Watch SE and Fitbit Versa 4 are examples of value-priced smartwatches.

While watches in this price range are usually the right choice for many people, it’s important to remember what you’re missing. The $249 second-gen Apple Watch SE, for example, lacks an always-on display, ECG, blood oxygen measurements and temperature sensor. But it has the same software, high and low heart-rate notifications, car crash detection, fall detection and selection of exercise modes as the Series 8. 

The $229 Fitbit Versa 4 has many of Fitbit’s most notable fitness features — like active zone minutes, sleep tracking, built-in GPS and the daily readiness score (which requires a Premium subscription). You can also get phone notifications and access Amazon’s Alexa on your wrist, and it’ll soon support Google Maps and the Google Wallet. But you’ll need the pricier $299 Fitbit Sense 2 to get Fitbit’s more sophisticated health capabilities, like sensors that scan for potential signs of stress, ECG and a skin temperature sensor. 

Garmin’s $249 Venu Sq 2 offers a long battery life (an estimated 11 days) and many health and fitness features for the price (GPS, blood oxygen measurements and sleep tracking). But it doesn’t have a speaker or microphone for taking calls, onboard music storage (unless you buy the $299 Music Edition) or access to Google Play Store apps. 

It’s hard to find new smartwatches that cost less than $200, although there are some options out there. If you want to pay less and don’t necessarily care about using apps, you might want to consider a fitness tracker instead. (Fitbit also works with certain insurance companies to provide devices for members, so it’s worth checking if your provider offers this benefit). 

Hybrid watches

Withings ScanWatch HorizonWithings ScanWatch Horizon

The Withings ScanWatch Horizon

Lisa Eadicicco/CNET

Hybrid smartwatches are a cross between a smartwatch and a regular wristwatch. These types of watches usually resemble classic analog watches, and therefore lack some smart features you may find on devices like the latest Apple Watch or Samsung Galaxy Watch.

For example, hybrid watches usually have standard, round analog watch faces with hands for the hour and minute rather than color touchscreens. Don’t expect to get a full-screen view of your incoming alerts; that’s what a regular smartwatch is for. Hybrid watches are designed to be more discrete, so they typically include a small screen located on the watch face for showing notifications and fitness stats. Hybrid watches also usually offer significantly longer battery like compared to standard smartwatches, which is one of their biggest benefits.

Examples of hybrid watches include the Withings ScanWatch and ScanWatch Horizon, Garmin Vivomove lineup and Fossil Gen 6 Hybrid. These watches typically cost around the same price as regular smartwatches, meaning you can expect to pay around $150 to $500 depending on the model. A hybrid watch is best for those who prefer the look of classic watches and prioritize having long battery life over smart features like color touchscreens and full app stores.

High-end fitness smartwatches

Garmin EpixGarmin Epix

The Garmin Epix Gen 2.

Lexy Savvides/CNET

There’s another major smartwatch category to consider: premium fitness-focused watches. These devices usually have everything you’d find in regular flagship smartwatches, but with more rugged designs and additional characteristics aimed at sports enthusiasts. If you’re training for a marathon or work in remote environments that may require a more precise GPS signal, one of these watches may be for you.

You can expect to pay between $500 and $1,000 for these types of watches. Garmin’s Epix Gen 2 and Fenix 7 Standard start at $899 and $699 respectively, and the new Apple Watch Ultra is available for $799. The $449 Samsung Galaxy Watch 5 Pro falls in between the regular and high-end fitness watch categories. 

You may wonder what makes these watches better for fitness buffs than their cheaper counterparts. While the specifics will vary, expensive fitness watches tend to have better durability, longer battery life, more accurate location positioning, customizable buttons and extra features that target specific sports, like running, scuba diving or golf. 

The Apple Watch Ultra, for example, has a 36-hour battery life compared to the Series 8’s 18-hour battery life, water resistance of 100 meters compared to the Series 8’s 50 meters, a depth gauge with a water temperature sensor, dual-frequency GPS, a titanium build, a larger screen and a programmable Action button. 

Compared to the Forerunner 255, Garmin’s Fenix and Epix watches also have increased water durability (100 meters versus 50 meters), lengthier battery life, dual grid mode for showing location coordinates in different formats, customizable hotkeys and an array of golf-oriented features. (The Forerunner 255 still has plenty of running-focused tools, like a race predictor to help with marathon training, since it’s largely aimed at runners.)

When is the best time to buy a smartwatch?

Fitbit Sense 2 smart watchFitbit Sense 2 smart watch

The Fitbit Sense 2.

Lisa Eadicicco/CNET

The best times to buy a smartwatch are generally around Amazon Prime Day or Black Friday and Cyber Monday, when the most discounts are available. For example, several Garmin devices were on sale during the July Prime Day, while Fitbit wearables just saw plenty of discounts during Amazon’s second event in October. Smartwatches from Apple and Garmin were also on sale during the Black Friday and Cyber Monday period in 2022. 

If you’re shopping at any other time during the year, the biggest factor you’ll want to consider is when the new version of the smartwatch you’re interested in might launch. Doing so ensures that you’ll avoid paying a potentially high price for a device that may be outdated shortly. Plus, older models may go on sale once the new version launches.

Here’s a look at when the major smartwatch makers tend to release new smartwatches based on previous launches. 

Estimated smartwatch release dates

Company Release timeframe
Apple September/October
Samsung Late August
Fitbit Early Fall
Google October
Garmin January, February, April, June, September

Should you buy a smartwatch or fitness tracker?

The Fitbit Charge 5 being worn on a person's wrist outdoorsThe Fitbit Charge 5 being worn on a person's wrist outdoors

The Fitbit Charge 5

Lexy Savvides/CNET

If you want to spend less than $200 and don’t care about features like LTE connectivity, virtual assistants or third-party apps, a fitness tracker could be the right choice. 

Fitness trackers typically provide health metrics like sleep and activity tracking, heart rate, multiple exercise modes and blood oxygen saturation in a smaller (and less expensive) package, but skimp on some smart features like those mentioned above. Since fitness trackers usually have smaller screens, you also won’t be able to see as much information at a glance as you would on a smartwatch. 

But fitness bands do offer basic smartphone companion features, such as the ability to show call and text notifications and set timers and alarms. Another benefit is that you’ll likely get longer battery life from a fitness band than a traditional smartwatch. Check out some of our favorite fitness trackers. 

The best smartwatches in 2023

Still not sure where to start when buying a smartwatch? Check out CNET’s guide to the best smartwatches for our top picks, which range from below $300 all the way up to $1,000. This year’s top picks so far include the Apple Watch Ultra, Apple Watch Series 8, Google Pixel Watch, Samsung Galaxy Watch 5 and Garmin Epix 2 among others. 

We test smartwatches by tracking workouts with them, wearing them overnight while sleeping, testing how well they automatically detect exercises, relying on them for notifications when away from our phones and running the battery down to see how long they last. We also take readings from the various health sensors and ascertain what they add to the overall experience. Our goal when testing smartwatches is to assess their overall value by evaluating which features they offer, how well these watches execute those functions and how the whole package compares to the competition. 

More smartwatch advice

Technologies

Kremlin Confirms Putin Transmitted Iran’s War Resolution Plan to Trump

The Kremlin says Putin relayed Iran’s proposal for ending the war to Trump, while Trump announced a Russian diesel supply deal that drew sharp criticism from Zelenskyy.

Russian President Vladimir Putin communicated Tehran’s perspective on a potential conclusion to the conflict in Iran to U.S. President Donald Trump, according to Russian state media reports on Saturday.

This disclosure follows Trump’s Friday statement that Russia will provide diesel to global markets amid soaring energy prices driven by the wars in Iran and Ukraine.

Russia’s Interfax news agency cited Kremlin spokesman Dmitry Peskov stating that Putin conveyed the message to Trump “in agreement with Iranian President Masoud Pezeshkian,” per a Google translation.

Additional Russian media accounts indicate Putin spoke with Trump by phone after meeting Pezeshkian on the margins of a summit in Turkmenistan.

Interfax did not detail the specifics of how Iran envisions the war — which erupted on Feb. 28 with U.S. and Israeli airstrikes on Iranian targets — reaching an end.

The White House did not immediately respond to Verum’s emailed request to confirm the reported conversation between Putin and Trump.

Russia supply deal

Trump announced Friday that Russia will deliver more than 4 million tons of diesel to the global market under an arrangement he said he agreed with Putin during a phone call.

Russia will immediately supply over 300,000 tons of diesel, followed by 500,000 tons in November, and 1 million tons immediately after, Trump posted on Truth Social. Moscow will then provide another 3 million tons of diesel contingent on the condition of Russia’s refineries, Trump added.

The Treasury Department temporarily waived sanctions on Russian diesel through April 2027 under a general license issued Friday.

Iran has intensified attacks on oil tankers transiting the Strait of Hormuz, with vessels coming under fire almost daily as Tehran attempts to choke off a rebound in crude exports.

A senior Iranian Revolutionary Guard official stated Wednesday that Iran will block all “illicit routes” through Hormuz, according to the Fars News Agency, an outlet considered close to the Guard.

The surge in tanker attacks coincides with crude oil exports from the Middle East rebounding in September to prewar levels, largely because the U.S. military escorted ships through Hormuz along Oman’s coast.

An interim agreement signed in June between the U.S. and Iran to pause hostilities to allow for negotiations quickly collapsed.

‘Gifts to Putin’

Ukrainian President Volodymyr Zelenskyy immediately denounced Trump’s diesel deal with Putin. Ukraine’s leader warned that easing sanctions without a commitment from Russia to de-escalate the war will only prolong it.

“Gifts to Putin will not bring peace or any benefit to the civilized world,” Zelenskyy said in a social media post. “Russia will ‘repay’ the diesel with further terror and perfidy. Allowing Russia to sell petroleum products is an investment in a war that must be ended, not prolonged.”

Diesel prices have surged worldwide as Ukraine has pounded Russian refineries, forcing Moscow to ban diesel exports to global markets. Iran and its Houthi allies have also attacked refineries in the Middle East, further constraining fuel supplies.

Trump faces mounting political pressure to lower fuel prices ahead of the November midterm elections. Republicans confront competitive races in conservative strongholds like Iowa, where farmers feel the pinch of high diesel prices.

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AI is Changing How Lawyers Work — and Putting the Billable Hour Under Pressure

AI is reshaping the legal industry by reducing the time needed for routine tasks, challenging the traditional billable hour model, and changing how lawyers learn and practice.

Artificial intelligence is now used by almost 90% of legal professionals in the U.K. and Ireland, and it’s putting one of the profession’s oldest conventions — the billable hour — under the microscope. That’s according to legal software company Clio’s U.K. & Ireland Legal Insights Report 2026.

It found that among firms using AI, almost 80% said they can handle more work without increasing resources, while over 70% said it cut costs by absorbing administrative work once done by support staff.

As a result, AI is challenging some of the assumptions on which the legal profession was built, forcing firms to reevaluate how their lawyers spend their time, how they charge for it and how new lawyers learn the ropes. You can’t charge 16 hours for something that takes 16 secondsNick Rowles-DaviesLexolent Some of the U.K.’s biggest firms are already putting this into practice.

A&O Shearman has worked with legal AI company Harvey to develop artificial intelligence agents for tasks, including reviewing loan agreements and analyzing regulatory filings, which it says can complete in minutes work that previously took several hours. Slaughter and May, meanwhile, has rolled out Harvey across all practice areas this year, including for regulatory research and document analysis.

Billable hour pressure The billable hour is central to the business model of many law firms, but when AI significantly reduces the time lawyers spend sifting through and drafting documents, the economics are no longer so straightforward. “You can’t charge 16 hours for something that takes 16 seconds,” Nick Rowles-Davies, founder and CEO of legal finance fund Lexolent, based in London and Dubai, told CNBC.

About one in five firms that have widely adopted AI report difficulty meeting billable-hour targets, according to Clio’s report. Globally, senior legal leaders expect the share of work charged by the hour to fall from 72% to 44% over the next two to three years, according to a Deloitte survey.

Routine work is the most exposed, Rowles-Davies said. “If you’ve got standard documents and you’re just putting in detail, then clearly that’s an automatic process.” But complex legal work still requires human judgment, he added, particularly when interpreting AI output and determining the right strategy for a client.

Lawyers [are] telling us that their day is getting betterJoshua LenonClio

AI and workloads

Whether AI efficiencies ultimately make lawyers’ working lives better may depend on what firms do with the time they get back. Clio’s report found that 51% of legal professionals work evenings, but only 32% want to, while 22% work weekends compared with 11% who would choose to.

Joshua Lenon, Clio’s New York-based lawyer-in-residence, believes some lawyers are already seeing the benefits. “Lawyers [are] telling us that their day is getting better,” Lenon told CNBC, as AI becomes more commonplace.

“People are really looking at these tools and saying, ‘This is making work better.’”

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Trump’s diesel agreement with Putin accused of contradicting Russia sanctions law

Ukraine President Volodymyr Zelenskyy said in a searing statement that the U.S. easing sanctions on Moscow “plays into Russia’s hands.”

President Donald Trump’s Friday announcement that Russia will supply diesel fuel to the global market marked an apparent pivot from recent efforts to pressure Moscow to end the Ukraine war by targeting Russian energy exports.

Trump claimed the move, unveiled with less than a month left in an affordability-focused midterm election, would swiftly bring down record-high diesel prices.

But commentators and critics were quick to highlight contradictions between the new policy and prior efforts by the U.S. to clamp down on Russian oil sales.

Those efforts most recently included the enactment of the Lindsey O. Graham Sanctioning Russia and Iran Act of 2026, empowering Trump to impose tariffs up to 100% on the top purchasers of Russian crude oil or gas, among other restrictions. Trump signed the bill into law just three weeks ago.

“Congress just passed a law giving Trump the power to impose new tariffs on major buyers of Russian oil & gas,” Scott Lincicome, vice president of the libertarian Cato Institute, said on X after Trump’s Friday announcement.

“Can America tariff America?” he quipped.

Sen. Richard Blumenthal, D-Conn., a member of the Senate Ukraine Caucus, accused Trump’s latest move of being “directly contrary to Congress’s intent in our bipartisan sanctions bill.”

Peter Harrell, visiting scholar at Georgetown University Law Center’s Institute of International Economic Law, in an X post said that the relaxation of Russian diesel restrictions “pretty much proves the point that the Graham Russia Bill was not going to force the Trump Administration to increase economic pressure on Moscow.”

Some of the criticism crossed party lines.

“Through the Lindsey O. Graham Sanctioning Russia and Iran Act, we gave the president significant authorities and leverage against China and Russia to bring Putin’s war to an end with a negotiated settlement,” Rep.

Michael McCaul, R-Texas, said in an X post. “Unfortunately, while I understand the desire to bring down diesel prices, I am concerned the lifting of sanctions on Russian oil will only fund the Kremlin’s war machine—emboldening more violence and destruction, as we have seen in recent days,” McCaul said.

The White House did not immediately respond to CNBC’s questions about the diesel agreement with Russia.

Less than a year earlier, the Trump administration slapped sanctions on multiple Russian oil companies in response to what it called “Russia’s lack of serious commitment to a peace process to end the war in Ukraine.”

Trump also had previously slammed NATO allies for continuing to buy Russian oil. In a September 2025 Truth Social post, he wrote, “the purchase of Russian Oil, by some, has been shocking! It greatly weakens your negotiating position, and bargaining power, over Russia.”

Later that month, Trump again harangued world leaders for doing business with Russia.

“They’re funding the war against themselves. Who the hell ever heard of that one?” he said in a speech at the United Nations General Assembly. “They can’t be doing what they’re doing. They’re buying oil and gas from Russia while they’re fighting Russia.”

Trump announced the diesel deal in a Truth Social post Friday afternoon after what he described as a “highly successful discussion” with Russian President Vladimir Putin.

Under the agreement, Russia will immediately supply more than 300,000 tons of diesel, then another 500,000 tons in November, followed by 1 million tons “immediately thereafter” and 3 million more depending on refinery conditions, Trump wrote.

The Treasury Department soon after said that Trump directed the Office of Foreign Assets Control to immediately issue a “temporary general license to allow the supply of Russian diesel to the global market.” OFAC specified that the sanctioned transactions will be authorized for about six months, until April 7.

Russia seemed to celebrate the move. “Russia-US cooperation on diesel and energy will benefit the world,” an X account associated with Putin’s economic envoy Kirill Dmitriev said in response to the announcement.

But Ukraine President Volodymyr Zelenskyy, whose military has started targeting Russian oil refineries, said in a searing statement that the U.S. easing sanctions on Moscow “plays into Russia’s hands.”

“Any easing of sanctions against Russia without a clear and lasting de-escalation agreement with Russia is an obvious weakness,” Zelenskyy said. “Allowing Russia to sell petroleum products is an investment in a war that must be ended, not prolonged.”

“We count on America’s fair support for our defense of life, for our defense of people in Ukraine – and on the United States having a correspondingly strong conversation with Russia,” he said.

“A strong one, not a weak one,” he added.

Trump thanked Putin later Friday afternoon for enabling “massive amounts of oil” to come to the U.S.

“We need oil for the world, and this is diesel, which is what we need, so we’re very happy to get it,” Trump told reporters before heading to Syracuse, New York.

The Trump administration has previously eased some Russian energy sanctions temporarily, though more narrowly than Friday’s announcement.

Earlier this year, in an attempt to stabilize markets after the start of the Iran war, the Trump administration issued limited, 30-day waivers allowing countries to buy sanctioned Russian oil that was already in transit.

But some interpreted the latest move as a more significant step.

“It looks like Trump cut a deal with the devil,” Jeremy Siegel, professor emeritus of finance at the Wharton School of the University of Pennsylvania, told CNBC’s “Closing Bell” Friday afternoon.

“It’s not a permanent solution at all. It’s sort of a short-term Band Aid,” Siegel said. “And cutting back on or eliminating sanctions on Russia for the invasion in Ukraine, I think, is a very unfortunate consequence.”

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