Technologies
Samsung’s Voice Assistant Answered My Calls. It Was Weird
Samsung’s Bixby Text Call feature has potential, but it can also cause confusion.
My sister calls me almost every day — often at inopportune times, like when I’m in a meeting or out at dinner with friends. That’s why I was intrigued to learn about Samsung’s Bixby Text Call, a feature that lets you blend traditional phone calls with texting. Instead of interrupting my meeting or dinner to answer the phone verbally, I can answer through texts using Bixby, i.e., Samsung’s version of Siri.
Samsung’s digital helper essentially acts as a mediator that converts my texts into speech. It works both ways by also transcribing the caller’s words into text. I’ll admit, it’s a confusing concept to grasp until you try it. But it shows that smartphone giants like Samsung and Google are thinking about ways to shake up the traditional phone call.
Though phones themselves have evolved tremendously over the last decade, the experience of making a call has largely remained the same. Google sought to change that over the last five years by launching new phone-centric features for Pixel devices, such as those that allow the Google Assistant to screen spam calls and wait on hold for you.
Bixby Text Call feels like Samsung’s way of putting its own spin on the modern phone call, though there’s an important distinction between Google’s and Samsung’s methods. Unlike Google’s Call Screen feature, which uses the Google Assistant to screen calls on your behalf, Bixby isn’t actually answering the phone for you. You’re still the one answering the call, just through Bixby’s voice.
Whether that approach is useful, however, is still up for debate. I’ve been using Bixby Text Call sporadically over the past week to occasionally answer calls in scenarios where it would be inconvenient to pick up. I’ve found it helpful at times, but there have been instances when it may’ve created more confusion than it’s worth.
How Bixby Text Call works


The English version of Bixby Text Call is available for Samsung devices running One UI 5.1, the company’s latest software update, which just launched in February.
Getting started with the Bixby Text Call feature is simple enough. Just open the Phone app, tap the three dots in the right corner of the screen, and choose the Settings option. From there, you should see a menu item called Bixby text call. Tapping this choice will bring you to a page that explains what the tool does and allows you to switch it on or off.
Once the feature is activated, you’ll see a button that says Bixby text call on your incoming call screen. Tap that button and swipe up on the green phone icon when answering a call to use Bixby Text Call.


After you turn on Bixby Text Call, you’ll see this oval-shaped button.
Screenshot by Lisa Eadicicco/CNETHere’s where things get interesting. Instead of seeing the traditional phone interface and hearing the caller’s voice, you see a text message thread on your screen. Meanwhile, the caller hears Bixby’s automated voice instead of yours. It says the following: “Hi. I’m using Bixby Text Call to convert your voice into text and respond to you. If you want to continue, say who you are and why you’re calling.”
From then on, Bixby transcribes whatever the caller says into text and also recites the recipient’s texts on the other end. The idea is that the caller speaks on the phone as if it’s a normal phone call, and the recipient types responses. You can also switch to a regular phone call anytime by tapping a green button labeled Voice call that sits above the text thread.
When announcing Bixby Text Call, Samsung said the feature works on-device, meaning it doesn’t send data to the cloud for processing. The company also says audio is deleted after the recognition process is completed.
Bixby is socially awkward but sometimes helpful


Here’s what the chat interface for Bixby Text Call looks like for the recipient.
Screenshot by Lisa Eadicicco/CNETBixby Text Call is easy to set up, but there’s one problem. Using it can feel socially awkward. Since my friends and family expected to hear my voice answering the phone, Samsung’s automated speech caused some confusion. Because of this issue, it would be wise to decide when it’s appropriate to answer using Bixby Text Call, based on who’s calling, says business etiquette expert Jacqueline Whitmore, founder of the Protocol School of Palm Beach.
“I think those people who embrace technology would find it to be fascinating, innovative, unique, maybe cool,” she said. “But for someone like your grandmother, who doesn’t understand what’s going on, that could certainly be confusing.”
My sister, for example, initially hung up after stating her name following Bixby’s greeting. A close friend of mine said he almost ended the call right away because he initially mistook Bixby’s voice for a telemarketer’s.
Samsung is hoping to remedy this issue with a new tool that lets you create an artificial copy of your voice. (Yes, you read that correctly: Samsung wants to make an AI clone of your voice!) It’ll be launching in Korean before becoming available in English later this year, according to Samsung.
That raises many questions, perhaps the biggest of which involves whether this tool could be used to impersonate others. Users will need to read specific sentences to create a voice copy, Samsung previously told CNET, which should prevent others from creating a voice clone by using any random clip of a person’s voice. We also have no idea what this voice copy will sound like. For example, we don’t know whether the intonations and cadence will sound natural.
Bixby Text Call requires that you trust Samsung’s virtual helper to accurately translate speech into text and vice versa. I was able to get through simple, quick conversations pretty easily using the feature. But there were times when Bixby made some obvious mistakes. As shown in the screenshot below, Bixby transcribed the speaker’s comment as, “Hey outstanding just calling a check in this event,” which, of course, doesn’t make sense. (I’m still not quite sure what my husband was trying to say there.)


Bixby’s speech translation isn’t always correct.
Screenshot by Lisa Eadicicco/CNETIt can also be difficult to manage the natural flow of a conversation over Bixby Text Call. Since one party can hear and the other can’t, it’s challenging to know when to speak or type. For example, the listener can’t always tell when Bixby is about to finish speaking, especially during its long-winded (but much needed) introduction. And when the recipient is typing, the caller hears nothing.
Even without a feature like Bixby Text Call, it’s easy enough to respond to the wrong message or misconstrue someone’s words over text. That’s why it’s even more important to pay close attention when using an intermediary like Bixby, says Diane Gottsman, a national etiquette expert and owner of the Protocol School of Texas.
“With this type of technology, we are going to have to be even more cognizant and aware that what I’m responding back to, and [what] you’re responding back to me, may be out of order,” she said.
In most scenarios, it would probably just be easier to decline the call and send a separate text message if you can’t answer. But despite these shortcomings, I can imagine some scenarios when Bixby Text Call might make sense.


Samsung phones running One UI 5.1, such as the Galaxy S23 (left) and S23 Plus (right), can make use of the Bixby Text Call feature.
Lisa Eadicicco/CNETFor example, the feature came in handy recently when I was out with some friends at a crowded bar and my husband needed to ask me a quick question while at the store. It was too loud for me to answer the call at the bar, but it also would’ve been inconvenient for him to text since he was roaming around grocery store aisles. Since it wasn’t our first time using Bixby Text Call, my husband knew what to expect. Hearing Bixby answer the phone didn’t seem as jarring, so it ended up being the right solution for that specific situation.
I could also see it being helpful in scenarios where the caller simply can’t text, such as while driving, cooking or caring for a child. Though it’s true you can just dictate a text message in those situations, Bixby Text Call might be a better option if the caller wants a timely answer or needs to quickly send follow-up messages.
I don’t think Samsung is reinventing the phone call with Bixby Text Call, nor do I think this feature is compelling enough to convince non-Samsung users to switch to a Galaxy phone. Google’s phone calling features, such as wait time predictions, generally feel like more practical solutions to real problems.
That said, it’s interesting to see companies other than Google thinking about ways to modernize the phone call. This just feels like a first step for Samsung, rather than the final answer.
Technologies
LA Clippers owner Steve Ballmer apologizes over team sanctions
Ballmer said that the team is complying with the penalties, has paid the fines, and is “moving forward.”
Los Angeles Clippers owner Steve Ballmer has apologized almost two weeks after a broad array of sanctions was slapped on the team by the National Basketball Association.
In a statement posted on X, Ballmer called this a “difficult time” and apologized to the team’s fans, employees, and “my fellow NBA team owners for the distraction and distress this matter has caused.”
Earlier this month, the Clippers were hit with sanctions for violating the league’s salary cap circumvention rules related to star player Kawhi Leonard and four companies that did business with the team.
The team will also forfeit five first-round draft picks, with one each year beginning in 2029, as well as pay a fine of $30 million, the largest in NBA history.
Ballmer said that the team is complying with the penalties, has paid the fines and is “moving forward.”
He added, however, that “while there are still disagreements concerning the findings in the report, this is not where I want to focus. Team owners should support, not distract.”
When the penalties were disclosed, the Clippers had “vehemently” rejected the NBA’s findings. The team said it intended to challenge the report, adding that the report’s findings “are the result of a heavily biased investigation seeking to justify a predetermined narrative rather than facts and evidence.”
The NBA said Ballmer “knowingly” sought to help Leonard obtain off-court income opportunities worth millions of dollars, among other violations.
Leonard, on his part, said that he had “no knowledge of any intent on anyone’s part to circumvent the salary cap.”
Ballmer went on to say that the Clippers will continue to build the team and invest in their community, adding he is “certain that we will compete at the highest level and be an organization our fans can be proud of.”
— CNBC’s Dan Mangan contributed to this report.
Technologies
What Amodei’s AI slowdown could mean for Anthropic’s imminent IPO
As Anthropic meets with prospective investors ahead of its potentially historic market debut, CEO Dario Amodei is pushing for a slowdown in AI.
Anthropic’s road to an IPO just got a lot bumpier.
While the Claude creator meets with prospective investors ahead of its potentially historic debut, co-founder and CEO Dario Amodei is pushing a concept that would seem to contradict those ambitious efforts: a slowdown.
Anthropic, valued at $965 billion earlier this year, confidentially filed its IPO prospectus in June, and has been widely expected to list its shares as soon as next month. Meanwhile, concerns about the power of advanced AI models has been intensifying for weeks, spilling into the mainstream as more researchers warn of potential threats of human extinction.
With that backdrop, Amodei wrote an essay over the weekend urging the AI industry to slow the pace of model development, proposing a three-step plan to temper how quickly model capabilities improve without “sacrificing commercial advantage or the United States’ lead in AI.”
It’s the latest challenge facing public market investors who are trying to determine what they’re willing to pay for a piece of a five-year-old company that’s already among the most valuable in the world and could seek a $2 trillion valuation in its IPO. Though Anthropic may have to accept a hit to revenue growth, some experts say an intentional slowdown could help Anthropic frame itself as a responsible actor, avoid future liability and address the public backlash towards AI that’s been brewing across the country.
“I don’t know that investors are necessarily going to see it as a negative,” Gil Luria, an equity analyst at D.A. Davidson, said in an interview. “Unless the companies are genuine and say, ‘OK, we’re not going to IPO, we’re not going to use any more compute, we’re not going to train any more models.’ That’s not what they’re saying.”
Anthropic has picked the Nasdaq as the exchange for its potential IPO, CNBC confirmed after Business Insider first reported the selection.
Amodei on Saturday proposed that model companies open up to third-party evaluators, frontier companies establish “common safety standards,” and that democratic countries coordinate with authoritarian governments “to the extent this is possible.”
His essay came after several industry researchers issued stern warnings last week about the technology’s growing potential to cause catastrophic harms.
President Donald Trump slammed Amodei in a post on Truth Social on Monday, writing that the only “control or ’guardrails’ that AI needs is a STRONG AND SMART (High IQ!) PRESIDENT, and the U.S.A. has that, in spades!”
“The Trump Administration has stopped AI ‘people’ from doing bad, or potentially bad, ‘things,” like Dario (Anthropic!), who is now pretending to be a ‘perfect little angel’ – and we will continue to do so!,” Trump wrote. “We already have tremendous CRIMINAL and REGULATORY power over these companies!”
OpenAI CEO Sam Altman expressed support for Amodei’s proposal, as did Elon Musk, CEO of SpaceX, which owns Grok creator xAI. SpaceX went public in June in the biggest IPO on record and is now valued at $2 trillion. OpenAI has confidentially filed its IPO prospectus, but has been under fire in recent months after its models escaped containment, accessed the open internet and breached open-source developer platform Hugging Face.
“Right now would be an ill-advised moment to go public,” Altman said in an interview with Fortune, reiterating that OpenAI won’t aim for an IPO until next year. Finance chief Sarah Friar told employees during an all-hands meeting last month that the AI lab “will be a public company in 2027.”
Lise Buyer, partner at IPO advisory firm Class V Group, said she doesn’t see the recent “we might obliterate you all” fears having an impact on IPO timing, but it could alter valuations, she said.
“The bet here is on the long term — now with tempering thoughts about control of the technology,” Buyer said in an email. “The dramatic growth and possibilities of these companies, now more publicly coupled with the potential very serious concerns and risks, will likely persist whether the IPO happens in Q4 or next year or whenever.”
Anthropic and OpenAI declined to comment for this story.
′Don’t see why growth would slow’
Anthropic hit $65 billion in annualized revenue in July, about a sevenfold increase from the prior year, as CNBC previously reported. The company has told some shareholders that it will generate an operating profit for a second straight quarter in the current period, according to two sources familiar who asked not to be named because the details are confidential. The Financial Times earlier reported the operating profit on Sunday.
Matt Murphy, a partner at Menlo Ventures and an Anthropic investor, called the growth rate “off the charts,” and said a public listing would bring more transparency around the business.
“Don’t see why growth would slow or any other reason to wait,” Murphy told CNBC.
That transparency could also help improve what has been dismal public sentiment around the technology.
More than half of Americans say they’re more concerned than excited about the growing use of AI in daily life, up from 37% in 2021, according to a recent report from the Pew Research Center. And confidence in AI executives is even worse, according to a CNBC Generation Lab survey of 18- to 34-year-olds. More than 75% of respondents said they don’t trust Amodei to act responsibly, while around 70% expressed those views about Altman.
“One could argue that sooner is better than later for a public offering as the accountability that comes with being a public company might be of a great interest to many,” Class V Group’s Buyer said.
Altimeter Capital CEO Brad Gerstner, whose firm is an investor in Anthropic and OpenAI, said in a post on X on Saturday that bringing more “transparency, scrutiny, accountability” and participation to AI companies is “crucial.” He said Anthropic will likely forge ahead with its IPO.
“The market knows how to price risk – see SpaceX,” Gerstner wrote. “There is huge appetite to invest in the AI leaders.”
Gerstner’s post came a day after he blasted public remarks from industry researchers, calling them “hyperbolic scare tactics” that are “hiding behind a political agenda,” in an interview with CNBC.
There are plenty of skeptics when it comes to Amodei’s latest positioning. One argument is that Anthropic benefits from stricter standards because it currently has the most advanced models and makes money from selling services, like Claude Code, that are powered by those models.
“That could actually favor Anthropic and OpenAI if smaller competitors cannot afford the rigorous safety, evaluation and security investments required for frontier-level models,” Arun Chandrasekaran, an analyst at Gartner, told CNBC in an email.
D.A. Davidson’s Luria agrees and said he thinks Anthropic and OpenAI are engaging in “monopolistic behavior.” OpenAI has reportedly asked members of Congress for guidance about whether a coordinated, industrywide slowdown would violate antitrust law, according to Wired.
“I’m highly suspicious of what Anthropic and OpenAI are doing,” Luria said. “It feels more and more like a ladder pull.”
What about the rest of tech?
Tech investors have other reasons to worry about the pace of development at OpenAI and Anthropic, because those companies are responsible for an outsized amount of AI infrastructure spending.
Anthropic has inked a flurry of multibillion-dollar compute deals this year, including with Nscale, Advanced Micro Devices, SpaceX, and Google. OpenAI told investors in February that it’s targeting roughly $600 billion in total compute spend by 2030. Both companies are heavy users of Nvidia’s graphics processing units.
“I would want to understand how the mix shifts between frontier training, post-training and inference as safety controls are integrated,” said Lo Toney, managing partner at Plexo Capital, and an Anthropic investor.
PitchBook analyst Harrison Rolfes is more concerned about reduced growth. He said valuations for model companies likely deserve a discount now, largely because it’s hard for investors to trust that they can safely commercialize their technology.
“Is the first thing that you want to do as a public company go handle a bunch of security issues and vulnerability issues?” Rolfes said. “No, you probably want to focus on expanding into all the markets that you promised all your investors.”
Gene Munster, managing partner at Deepwater Asset Management, told CNBC that any sort of perceived slowdown will be a negative because the market is “underwriting exponential uninterrupted improvements to the models.”
Still, Munster predicted that “nothing will change and the AI leapfrog game will continue.”
“AI’s long-term opportunity is too big for them to slow down,” Munster said. “I believe the comments were motivated to reduce the regulatory pressure.”
WATCH: Seems like Anthropic will beat OpenAI to IPO, says FirstMark’s Rick Heitzmann
Technologies
Iran says it destroyed U.S. advanced drone over Hormuz as Middle East conflict intensifies
Iran said it downed an advanced American drone over the Strait of Hormuz, as Tehran and Washington trade warnings and strikes with no sign of de-escalation.
Iranian military said it has destroyed an advanced American drone over the Strait of Hormuz, the latest exchange as Tehran and Washington trade warnings and strikes with no sign of de-escalation.
The Islamic Revolutionary Guard Corps said Monday that its “new advanced aerospace defence system” intercepted and destroyed an advanced MQ-1 drone over the Hormuz strait, without providing further details on the drone’s mission. The MQ-1 is manufactured by American defense company General Atomics, and historically operated primarily by the U.S. Air Force and the CIA.
The incident followed a series of Iranian operations against U.S. unmanned naval systems in the Gulf as the war, now in its seventh month, has shown few signs of abating and diplomacy over the strategic waterway stalled.
On Sunday, President Donald Trump said the U.S. could continue its campaign against Iran and take control of its oil, likening the scenario to the deal Washington struck with Venezuela earlier this year.
“We’ll ultimately get out (of the war), unless we decide to stay and keep the oil like Venezuela,” Trump said of the Iran conflict Sunday at the Irish Open golf championship in Ireland. He added that U.S. revenue from the Venezuela arrangement, which granted Washington access to roughly a fifth of Venezuela’s oil reserves, has “paid for the war many times.”
Under the agreement reached in August, Venezuela ceded majority U.S. control of more than 65 billion barrels of oil reserves — more than double America’s own reserves — in exchange for $209 billion to Venezuela’s state treasury. Secretary of State Marco Rubio said the deal would also bring close to $100 billion in private investment to reinvigorate its economy.
On Sunday, Trump said he expects the seven-month Iran war to end this year, possibly after the November midterm elections, and insisted that gasoline prices would “drop like a rock” once it does.
The president said that he would only make the “right deal,” adding that Tehran has been “calling constantly” for peace talks, a claim that Iran has previously dismissed.
Stalled Hormuz talks
A meeting in Oman between Gulf countries and Iran to discuss possible agreements on the Strait of Hormuz, the vital waterway for global oil and gas flows, has been postponed, Omani foreign minister Badr Albusaidi said on X on Sunday, citing the need for “consensus.”
Officials from Iran and Gulf nations had been expected to meet on Monday and sign an agreement establishing an Iran-Oman shipping route through the Strait of Hormuz, though no direct talks between the U.S. and Iran were ongoing.
The Strait of Hormuz has been subjected to an Iranian and later U.S. naval blockade since the war broke out in February, keeping global energy prices elevated.
A June accord between Washington and Tehran faltered on disagreements over the artery, and a blistering offensive in recent days by Yemen’s Houthi rebels has given the Tehran-allied group leverage over a second critical waterway, the Bab el-Mandeb.
Ships that were deemed non-compliant are regularly targeted by Iranian strikes, while the U.S. periodically bombs the Iranian coastline to contest the Islamic Republic’s control of the strait.
Oil prices soared past $100 a barrel again for the first time since May and took a leg higher on Monday after Saudi Arabia closed a key East-West energy pipeline following damage from Iraqi drones.
U.S. West Texas Intermediate futures were up 2.3% to $102.39 per barrel. Brent crude, the international benchmark, traded 2.4% higher to $107.11 a barrel.
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