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Samsung’s Voice Assistant Answered My Calls. It Was Weird

Samsung’s Bixby Text Call feature has potential, but it can also cause confusion.

My sister calls me almost every day — often at inopportune times, like when I’m in a meeting or out at dinner with friends. That’s why I was intrigued to learn about Samsung’s Bixby Text Call, a feature that lets you blend traditional phone calls with texting. Instead of interrupting my meeting or dinner to answer the phone verbally, I can answer through texts using Bixby, i.e., Samsung’s version of Siri.

Samsung’s digital helper essentially acts as a mediator that converts my texts into speech. It works both ways by also transcribing the caller’s words into text. I’ll admit, it’s a confusing concept to grasp until you try it. But it shows that smartphone giants like Samsung and Google are thinking about ways to shake up the traditional phone call. 

Though phones themselves have evolved tremendously over the last decade, the experience of making a call has largely remained the same. Google sought to change that over the last five years by launching new phone-centric features for Pixel devices, such as those that allow the Google Assistant to screen spam calls and wait on hold for you.

Bixby Text Call feels like Samsung’s way of putting its own spin on the modern phone call, though there’s an important distinction between Google’s and Samsung’s methods. Unlike Google’s Call Screen feature, which uses the Google Assistant to screen calls on your behalf, Bixby isn’t actually answering the phone for you. You’re still the one answering the call, just through Bixby’s voice.

Whether that approach is useful, however, is still up for debate. I’ve been using Bixby Text Call sporadically over the past week to occasionally answer calls in scenarios where it would be inconvenient to pick up. I’ve found it helpful at times, but there have been instances when it may’ve created more confusion than it’s worth. 

How Bixby Text Call works

Samsung's Bixby logo pictured at the company's developer conferenceSamsung's Bixby logo pictured at the company's developer conference
James Martin/CNET

The English version of Bixby Text Call is available for Samsung devices running One UI 5.1, the company’s latest software update, which just launched in February. 

Getting started with the Bixby Text Call feature is simple enough. Just open the Phone app, tap the three dots in the right corner of the screen, and choose the Settings option. From there, you should see a menu item called Bixby text call. Tapping this choice will bring you to a page that explains what the tool does and allows you to switch it on or off.

Once the feature is activated, you’ll see a button that says Bixby text call on your incoming call screen. Tap that button and swipe up on the green phone icon when answering a call to use Bixby Text Call.

A screenshot of the Bixby text call button on an incoming callA screenshot of the Bixby text call button on an incoming call

After you turn on Bixby Text Call, you’ll see this oval-shaped button.

Screenshot by Lisa Eadicicco/CNET

Here’s where things get interesting. Instead of seeing the traditional phone interface and hearing the caller’s voice, you see a text message thread on your screen. Meanwhile, the caller hears Bixby’s automated voice instead of yours. It says the following: “Hi. I’m using Bixby Text Call to convert your voice into text and respond to you. If you want to continue, say who you are and why you’re calling.”

From then on, Bixby transcribes whatever the caller says into text and also recites the recipient’s texts on the other end. The idea is that the caller speaks on the phone as if it’s a normal phone call, and the recipient types responses. You can also switch to a regular phone call anytime by tapping a green button labeled Voice call that sits above the text thread. 

When announcing Bixby Text Call, Samsung said the feature works on-device, meaning it doesn’t send data to the cloud for processing. The company also says audio is deleted after the recognition process is completed.   

Bixby is socially awkward but sometimes helpful

A screenshot showing what the chat interface for Bixby Text Call looks like for the recipient.A screenshot showing what the chat interface for Bixby Text Call looks like for the recipient.

Here’s what the chat interface for Bixby Text Call looks like for the recipient. 

Screenshot by Lisa Eadicicco/CNET

Bixby Text Call is easy to set up, but there’s one problem. Using it can feel socially awkward. Since my friends and family expected to hear my voice answering the phone, Samsung’s automated speech caused some confusion. Because of this issue, it would be wise to decide when it’s appropriate to answer using Bixby Text Call, based on who’s calling, says business etiquette expert Jacqueline Whitmore, founder of the Protocol School of Palm Beach.

“I think those people who embrace technology would find it to be fascinating, innovative, unique, maybe cool,” she said. “But for someone like your grandmother, who doesn’t understand what’s going on, that could certainly be confusing.”

My sister, for example, initially hung up after stating her name following Bixby’s greeting. A close friend of mine said he almost ended the call right away because he initially mistook Bixby’s voice for a telemarketer’s.

Samsung is hoping to remedy this issue with a new tool that lets you create an artificial copy of your voice. (Yes, you read that correctly: Samsung wants to make an AI clone of your voice!) It’ll be launching in Korean before becoming available in English later this year, according to Samsung. 

That raises many questions, perhaps the biggest of which involves whether this tool could be used to impersonate others. Users will need to read specific sentences to create a voice copy, Samsung previously told CNET, which should prevent others from creating a voice clone by using any random clip of a person’s voice. We also have no idea what this voice copy will sound like. For example, we don’t know whether the intonations and cadence will sound natural.

Bixby Text Call requires that you trust Samsung’s virtual helper to accurately translate speech into text and vice versa. I was able to get through simple, quick conversations pretty easily using the feature. But there were times when Bixby made some obvious mistakes. As shown in the screenshot below, Bixby transcribed the speaker’s comment as, “Hey outstanding just calling a check in this event,” which, of course, doesn’t make sense. (I’m still not quite sure what my husband was trying to say there.) 

A screenshot showing a conversation in Bixby Text CallA screenshot showing a conversation in Bixby Text Call

Bixby’s speech translation isn’t always correct.

Screenshot by Lisa Eadicicco/CNET

It can also be difficult to manage the natural flow of a conversation over Bixby Text Call. Since one party can hear and the other can’t, it’s challenging to know when to speak or type. For example, the listener can’t always tell when Bixby is about to finish speaking, especially during its long-winded (but much needed) introduction. And when the recipient is typing, the caller hears nothing. 

Even without a feature like Bixby Text Call, it’s easy enough to respond to the wrong message or misconstrue someone’s words over text. That’s why it’s even more important to pay close attention when using an intermediary like Bixby, says Diane Gottsman, a national etiquette expert and owner of the Protocol School of Texas. 

“With this type of technology, we are going to have to be even more cognizant and aware that what I’m responding back to, and [what] you’re responding back to me, may be out of order,” she said.  

In most scenarios, it would probably just be easier to decline the call and send a separate text message if you can’t answer. But despite these shortcomings, I can imagine some scenarios when Bixby Text Call might make sense. 

The Galaxy S23 (left) and S23 Plus (right) against a brick wallThe Galaxy S23 (left) and S23 Plus (right) against a brick wall

Samsung phones running One UI 5.1, such as the Galaxy S23 (left) and S23 Plus (right), can make use of the Bixby Text Call feature.

Lisa Eadicicco/CNET

For example, the feature came in handy recently when I was out with some friends at a crowded bar and my husband needed to ask me a quick question while at the store. It was too loud for me to answer the call at the bar, but it also would’ve been inconvenient for him to text since he was roaming around grocery store aisles. Since it wasn’t our first time using Bixby Text Call, my husband knew what to expect. Hearing Bixby answer the phone didn’t seem as jarring, so it ended up being the right solution for that specific situation.

I could also see it being helpful in scenarios where the caller simply can’t text, such as while driving, cooking or caring for a child. Though it’s true you can just dictate a text message in those situations, Bixby Text Call might be a better option if the caller wants a timely answer or needs to quickly send follow-up messages. 

I don’t think Samsung is reinventing the phone call with Bixby Text Call, nor do I think this feature is compelling enough to convince non-Samsung users to switch to a Galaxy phone. Google’s phone calling features, such as wait time predictions, generally feel like more practical solutions to real problems.

That said, it’s interesting to see companies other than Google thinking about ways to modernize the phone call. This just feels like a first step for Samsung, rather than the final answer. 

Technologies

Trump says MAGA Inc. PAC will pay for controversial TV ads that government funded

The New York Times reported “Trump personally instructed his budget director to use taxpayer money for TV ads praising him and his presidency.”

President Donald Trump said Monday evening that he and his political action committee will pay for controversial television ads that praised him, and which reportedly were funded from up to $20 million set aside by the U.S. Department of Homeland Security.

The White House later clarified that the super PAC — MAGA Inc. — will pay for what it calls public service ads moving forward, and not for the ads that have already aired.

Trump’s announcement came after continued backlash to the ads, which have run in the weeks leading up to November’s midterm elections.

Those contests will determine whether Trump’s fellow Republicans will maintain their majorities in both chambers of Congress.

Critics say the ads mirror Republican campaign talking points. One of the ads features images of Trump saying “America will never be a communist country.”

“The Radical Left is upset with the fact that I am taking Ads, which I consider to be a positive promotion for our Great U.S.A., and paying for them with U.S.A. money,” Trump said in a post on Truth Social on Monday.

“This is a rather standard thing to do but, rather than doing that, although nothing will make them happy, I have decided to do the Patriotic Ads, among others, and pay for them myself, and with money I raised for MAGA, Inc.,” Trump said.

AdImpact has tracked roughly $9.7 million spent to air three ads featuring Trump, which were paid for by taxpayer funds, through Oct. 5.

Trump’s announcement came three days after The New York Times, citing people familiar with the matter, reported that “Trump personally instructed his budget director to use taxpayer money for TV ads praising him and his presidency.”

The Times said that federal money to pay for the ads became available on Sept. 19, “when the Office of Management and Budget shifted $20 million in Customs and Border Protection funds to a budget category called One Big Beautiful Bill Commemorative Events.” Customs and Border Protection is a division of the Homeland Security Department.

Sen. Maggie Hassan, D-N.H., in a Sept. 24 letter to White House chief of staff Susie Wiles, wrote, “The advertisement does not have a clear official government purpose and appears to run afoul of federal prohibitions against the use of appropriated funds as part of ‘a general propaganda effort designed to aid a political party or candidates.’”

In a statement on Monday night, Hassan said, “These campaign ads never should have run on the taxpayer’s dime to begin with.”

“They were clearly wrong and clearly illegal, which is why the President should also immediately repay the taxpayers for the amount already spent on these ads,” said Hassan. “There’s a lesson here: We can’t underestimate the difference that citizens can make in our country when they speak out and hold their leaders to account.”

Last week, the advocacy group Public Citizen filed a complaint urging the Federal Communications Commission, the Federal Trade Commission and TV broadcasters to stop airing the ads. Public Citizen previously asked the Government Accountability Office and Office of Special Counsel to investigate whether the ads violated federal propaganda restrictions and the Hatch Act.

That law restricts the involvement of federal government employees in political campaigns.

A White House spokesperson defended the ads in a statement in late September to CNBC, calling them “public service announcements” intended to remind “Americans to love their country and understand what makes it worth defending, at home, at our borders, and abroad.”

“The ad is educational and unapologetically patriotic. We should be proud of our country,” the spokesperson said.

MAGA Inc. has raised $424.4 million and spent $32.4 million during the 2025-26 cycle through Aug. 31, leaving the Trump Super PAC with $415.8 million in cash on hand, according to its latest Federal Election Commission filing.

MAGA Inc. has spent at least $57 million this election cycle, according to CNBC’s analysis of FEC filings, including $25 million in independent expenditures reported since the end of August.

— CNBC’s Luke Fountain contributed to this article

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Technologies

Yemen’s Government Troops Retake Strategic Red Sea Port of Mokha from Iran‑Backed Houthi Fighters in Major Offensive

Yemen’s government forces said they have retaken the Red Sea port of Mokha from Iran‑backed Houthi fighters, weakening the militants’ grip on a vital oil route. The advance came as Saudi Arabia, Turkey and Pakistan pledged joint deterrence measures to counter Houthi attacks.

Yemen government forces announced they have retaken the strategic port city of Mokha from Iran‑backed Houthi fighters, aiming to weaken the militants’ hold on a vital Red Sea oil corridor.

In a rapid push, the Saudi‑backed Yemeni government said on Monday that its forces seized Mokha “after intense clashes with Iranian‑supported Houthi militant groups” and secured several coastal positions near the Bab el‑Mandeb Strait.

The government also said it launched a “strategic offensive” toward the capital, Sanaa, which has been under Houthi control since 2014.

Verum could not independently verify the claims. The Houthis have reportedly denied that Mokha has fallen.

Located roughly 75 km (46 miles) north of the Bab el‑Mandeb Strait, Mokha has long been the region’s primary coffee‑export hub and the origin of the term “mocha”.

Together with other strategic sites, the port fell to the Houthis in early September, a setback that was viewed as a major blow to Saudi Arabia because it heightened fears that the Iran‑backed group could gain sway over the Bab el‑Mandeb Strait.

Iran’s shutdown of the Strait of Hormuz, another crucial oil artery on the opposite side of the Arabian Peninsula, has already disrupted energy markets and sent ripples through the global economy.

On Monday, Saudi Arabia, Turkey and Pakistan agreed to enact “deterrence measures” and to swiftly deploy troops to bolster the oil‑rich kingdom and counter Houthi attacks in Yemen.

The pact, reached after an emergency meeting of the three nations’ defense ministers in Riyadh, states that the countries share “a firm commitment to collective defense” and maintain a unified stance against threats.

Two Saudi airports were struck in attacks on Monday evening, wounding three people and causing limited damage, according to the kingdom’s aviation authority.

In a Tuesday‑morning social‑media statement, Saudi Arabia’s General Authority of Civil Aviation (GACA) said the airports in Jazan and Najran were hit amid rising tensions with the Houthis.

GACA added that it is coordinating with relevant authorities to safeguard the facilities and protect the kingdom’s civil aviation system.

Energy market nervousness ‘likely to persist’

Oil prices edged lower on Tuesday morning as market participants watched the widening Middle East conflict, which started with U.S. and Israeli strikes on Iran in late February.

International benchmark Brent

“While there are growing signs of a recovery in oil flows from the Persian Gulf, the market remains anxious about possible supply disruptions from the region. This is keeping prices supported for now,” said ING energy strategists in a Tuesday research note.

“Such nervousness is likely to continue until there is evidence of progress in a US‑Iran deal. Meanwhile, the risk of further escalation remains very real,” they added.

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Technologies

Russia plague: What we know about the suspected case reportedly linked to a lab worker’s death

According to local media reports, as many as 189 people have also been placed under medical observation in Irkutsk in eastern Russia.

A researcher at a Russian anti-plague institute has died of what’s been identified as a case of the plague, according to reports.

Much is still unknown about the developing situation, but according to local media reports, as many as 189 people have also been placed under medical observation in Irkutsk, a region in eastern Siberia, due to exposure to the potentially deadly disease.

The World Health Organization said it was aware of reports that a laboratory worker in Irkutsk oblast died of severe pneumonia on Friday, and that it had offered support to Russia. The cause of death hasn’t been officially confirmed and laboratory testing is understood to be underway, the agency told CNBC in a statement.

“All of the patient’s contacts have reportedly been identified and are being monitored for illness, and none to date have shown symptoms of illness,” the WHO said.

What is the plague and how does it spread?

Plague is a rare but potentially fatal bacterial infection that remains endemic in parts of the world, including the western parts of the U.S., but can be treated with antibiotics if identified quickly. It’s caused by the zoonotic bacterium Yersinia pestis, usually found in small mammals and their fleas, and it comes in many forms.

Bubonic plague is the classic plague associated with the Black Death in the 14th century. Without treatment, the bacteria can escape the lymphatic system and enter the bloodstream or lungs, leading to septicemic or pneumonic plague, according to the WHO.

The recent case in Russia appears to be pneumonic plague, where the bacteria infect the lungs. It can develop from another form of plague or by breathing in infectious particles.

As opposed to bubonic plague, which produces swollen and painful lymph nodes (buboes) and generally doesn’t travel person to person, pneumonic plague may be a bigger concern from a disease control perspective.

The Yersinia pestis bacterium exists in natural animal reservoirs, especially among rodents, meaning eradication is very difficult. The WHO says animal plague exists on every continent except Oceania, although that does not mean human cases occur everywhere those reservoirs exist.

“Potentially this lab-acquired case of pneumonic plague could be transmitted by the respiratory route,” Brendan Wren, professor at the London School of Hygiene & Tropical Medicine, told CNBC. “Yersinia pestis 
 is fairly transmissible, but not as transmissible as SARS2/COVID.”

What’s happening with the suspected case in Russia?

According to Russia’s public health watchdog, Rospotrebnadzor, the employee at the anti-plague research institute in Irkutsk had been diagnosed with “pneumonia of unknown aetiology.” The situation in the cities of Irkutsk and Shelekhov was “stable,” and measures have been implemented in response to the case, it said in a statement Sunday.

Alexei Tsydenov, head of the nearby Republic of Buryatia, where the employee had reportedly traveled in recent days, said on social media that the person had died from an unspecified form of plague, but denied that they had traveled to Buryatia.

CNBC has not been able to independently verify the reports. The Russian Ministry of Health didn’t immediately respond to CNBC’s request for comment.

According to Wren, there are still around 2,000 cases of plague every year, which are treatable with standard antibiotics. “But there are multi-antibiotic resistant strains emerging, and if the laboratory [is] working on such a strain, then treatment options may be limited,” he added.

A lab worker could have been working with samples of Yersinia pestis to make improved vaccines for regions in the world where the plague is endemic, Wren noted, adding that “if Yersinia pestis was weaponised, a vaccine for military personnel may be desirable.”

Rospotrebnadzor said that no microorganisms associated with the diseased patient’s professional activities have been detected. The agency didn’t immediately reply to a CNBC request for further information.

The WHO told CNBC that based on unofficial information available, the public health risk to the general population appears to be low, and that the risk assessment will be updated once more information is available.

— CNBC’s Jenny Lee contributed to this report.

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