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Samsung’s $450 Galaxy A54 5G Is Here to Challenge the Pixel 6A

Samsung’s latest sub-$500 phone launches on April 6.

This story is part of Samsung Event, CNET’s collection of news, tips and advice around Samsung’s most popular products.

Samsung is expanding its lineup of A-series devices with the $450 Galaxy A54 5G, which launches on April 6 and is available for preorder starting March 30. It represents Samsung’s latest effort to capture the market for middle-tier smartphones, competing directly with Google’s $450 Pixel 6A.

The Galaxy A54 5G has a lot in common with last year’s Galaxy A53 5G. That phone punched above its weight in many ways except for its occasionally laggy performance, as I wrote in my review. Both phones have a 5,000-mAh battery, which matches the Galaxy S23 Ultra’s in capacity, a screen with a 120Hz adaptive refresh rate and 128GB of storage that’s expandable up to 1TB. They also have very similar screen sizes, with the Galaxy A54’s measuring 6.4 inches, making it just slightly smaller than the Galaxy A53’s 6.5-inch display. International pricing wasn’t immediately available. But the Galaxy A53 5G had the same US price at launch, and lists for £399 and AU$699 in the UK and Australia, respectively. 

The biggest changes Samsung made to its new phone have to do with the camera. The Galaxy A54 5G has a 50-megapixel primary camera instead of the Galaxy A53’s 64-megapixel main sensor, although both phones have a 12-megapixel ultrawide camera and a 5-megapixel macro camera. Samsung instead seems to be emphasizing nighttime photography with the Galaxy A54 5G, although we won’t know how much of an improvement to expect until we are able to try it. The company also says the pixels in the Galaxy A54 5G’s sensor are larger than those in the Galaxy A53 5G’s camera, therefore requiring fewer megapixels. Like its predecessor, the Galaxy A54 5G also has a 32-megapixel front camera, but Samsung got rid of the rear-facing 5-megapixel depth camera.

The Galaxy A54 5G will run on an Exynos 1380 processor, which sounds like it might be the successor to the Exynos 1280 chip in last year’s phone. I’m curious to see whether this chip makes a difference, since performance was one of my few complaints about the Galaxy A53 5G. Like other recent Samsung phones, the Galaxy A54 5G will receive four generations of Android OS updates and five years of security updates. 

Samsung’s flagship Galaxy S devices and its foldable phones may attract the most attention, but the company’s A-series devices have built a serious following. Two of Samsung’s A-series devices, the Galaxy A13 and Galaxy A03, made it into Counterpoint Research’s rankings of the top-selling phones in 2022, while the Galaxy S series was nowhere to be found. 

The launch comes as Google has been competing with Samsung more aggressively on price in recent years. Google has its own A-series devices that offer some features from its flagship Pixel line at a more affordable price. The $450 Pixel 6A, for example, is one of the best-looking phones in its price range and inherits Google’s Tensor processor from the Pixel 6. It also offers a superior camera compared to the Galaxy A53 5G when taking photos in very bright or dim surroundings. Google launched the Pixel 6A last July after announcing it at its developer conference in May, so there’s a chance it could launch a successor in the coming months.

Back of the Samsung Galaxy A54 5G.Back of the Samsung Galaxy A54 5G.

The Galaxy A54 5G has a 50-megapixel main camera.

Samsung

Beyond its A-series phones, Google also sells its flagship Pixel phones for significantly less than the list price of Samsung’s new Galaxy S phones. The Pixel 7, for example, starts at $600, while the Galaxy S23 begins at $800 without a trade-in discount.

Still, Samsung dominates the US market for Android phones, accounting for 20% of shipments in the fourth quarter of 2022 compared to Google’s 5%, according to Counterpoint Research.

The Galaxy A54 5G is also another sign that you no longer have to pay close to $1,000 to get features like a multilens camera and a screen with a high refresh rate. It builds on a theme that’s been prevalent throughout the industry in recent years, particularly on Android devices, as once-premium features like 5G, larger screens and advanced cameras have trickled down to cheaper devices. 

And while Apple did release a third-generation of the iPhone SE last year for $429 that competes with Samsung and Google’s midrange offerings, the company isn’t expected to refresh its cheaper iPhone in 2023. Analyst Ming-Chi Kuo reported that a fourth iPhone SE is in development, but it’s not expected to arrive until 2024.

Technologies

Google races to put Gemini at the center of Android before Apple’s AI reboot

Google is using its latest Android rollout to position Gemini as the AI layer across phones, Chrome, laptops and cars.

Google is using its latest Android rollout to make Gemini less of a chatbot and more of an operating layer across the phone, browser, car and laptop, just weeks before Apple is expected to show its own Gemini-powered Apple Intelligence reboot at WWDC.
Ahead of its Google I/O developer conference next week, the company previewed a number of Android updates, including AI-powered app automation, a smarter version of Chrome on Android, new tools for creators, a redesigned Android Auto experience, and a sweeping set of new security features.
Alphabet is counting on Gemini to help Google compete directly with OpenAI and Anthropic in the market for artificial intelligence models and services, while also serving as the AI backbone across its expansive portfolio of products, including Android. Meanwhile, Gemini is powering part of Apple’s new AI strategy, giving Google a role in the iPhone maker’s reset even as it races to prove its own version of personal AI on the phone is further along.
Sameer Samat, who oversees Google’s Android ecosystem, told CNBC that Google is rebuilding parts of Android around Gemini Intelligence to help users complete everyday tasks more easily.
“We’re transitioning from an operating system to an intelligence system,” he said.
As part of Tuesday’s announcements. Google said Gemini Intelligence will be able to move across apps, understand what’s on the screen and complete tasks that would normally require a user to jump between multiple services. That means Android is moving beyond the traditional assistant model, where users ask a question and get an answer, and acting more like an agent.
For instance, Google says Gemini can pull relevant information from Gmail, build shopping carts and book reservations. Samat gave the example of asking Gemini to look at the guest list for a barbecue, build a menu, add ingredients to an Instacart list and return for approval before checkout.
A big concern surrounding agentic AI involves software taking action on a user’s behalf without permissions. Samat said Gemini will come back to the user before completing a transaction, adding, “the human is always in the loop.”
Four months after announcing its Gemini deal with Google, Apple is under pressure to show a more capable version of Apple Intelligence, which has been a relative laggard on the market. Apple has long framed privacy, hardware integration and control of the user experience as its advantages.
Google’s Android push is designed to show it can bring AI deeper into the device experience while still giving users control over what Gemini can see, where it can act and when it needs confirmation.
The app automation features will roll out in waves, starting with the latest Samsung Galaxy and Google Pixel phones this summer, before expanding across more Android devices, including watches, cars, glasses and laptops later this year.
The company is also redesigning Android Auto around Gemini, turning the car into another major surface for its assistant. Android Auto is in more than 250 million cars, and Google says the new release includes its biggest maps update in a decade and Gemini-powered help with tasks like ordering dinner while driving.
Alphabet’s AI strategy has been embraced by Wall Street, which has pushed the company’s stock price up more than 140% in the past year, compared to Apple’s roughly 40% gain. Investors now want to see how Gemini can become more central to the products people use every day.
WATCH: Alphabet briefly tops Nvidia after report of $200 billion Anthropic cloud deal

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Waymo recalls 3,800 robotaxis after glitch allowed some vehicles to ‘drive into standing water’

Waymo issued a voluntary recall of about 3,800 of its robotaxis to fix software issues that could allow them to drive into flooded roadways.

Waymo is recalling about 3,800 robotaxis in the U.S. to fix software issues that could allow them to “drive onto a flooded roadway,” according to a letter on the National Highway Traffic Safety Administration’s website.
The voluntary recall is for Waymo vehicles that use the company’s fifth and sixth generation automated driving systems (or ADS), the U.S. auto safety regulator said in the letter posted Tuesday.
Waymo autonomous vehicles in Austin, Texas, were seen on camera driving onto a flooded street and stalling, requiring other drivers to navigate around them. It’s the latest example of a safety-related issue for the Alphabet-owned AV unit that’s rapidly bolstering its fleet of vehicles and entering new U.S. markets.
Waymo has drawn criticism for its vehicles failing to yield to school buses in Austin, and for the performance of its vehicles during widespread power outages in San Francisco in December, when robotaxis halted in traffic, causing gridlock.
The company said in a statement on Tuesday that it’s “identified an area of improvement regarding untraversable flooded lanes specific to higher-speed roadways,” and opted to file a “voluntary software recall” with the NHTSA.
“Waymo provides over half a million trips every week in some of the most challenging driving environments across the U.S., and safety is our primary priority,” the company said.
Waymo added that it’s working on “additional software safeguards” and has put “mitigations” in place, limiting where its robotaxis operate during extreme weather, so that they avoid “areas where flash flooding might occur” in periods of intense rain.
WATCH: Waymo launches new autonomous system in Chinese-made vehicle

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Qualcomm tumbles 13% as semiconductor stocks retreat from historic AI-fueled surge

Semiconductor equities reversed sharply after a broad AI-driven advance, with Qualcomm suffering its worst day since 2020 amid inflation concerns and rising oil prices.

Semiconductor stocks fell sharply on Tuesday, reversing course after an extensive rally that had expanded the artificial intelligence investment theme well past Nvidia and driven the industry to unprecedented levels.

Qualcomm plunged 13% and was on track for its steepest single-day decline since 2020. Intel shed 8%, while On Semiconductor and Skyworks Solutions each lost more than 6%. The iShares Semiconductor ETF, which benchmarks the overall sector, fell 5%.

The sell-off came after a key gauge of consumer prices came in above forecasts, and as conflict in Iran pushed crude oil higher—prompting investors to shift away from riskier assets.

The preceding advance had widened the AI opportunity set beyond longtime industry leader Nvidia, which for much of the past several years had largely carried the market to new peaks on its own.

Explosive appetite for central processing units, along with the graphics processing units that power large language models, has sent chipmakers to all-time highs.

Market participants are wagering that the shift from AI model training to autonomous agents will lift demand for additional AI hardware. Among the beneficiaries are memory chip producers, which are raising prices as supply remains tight.

Micron Technology slid 6%, and Sandisk cratered 8%. Sandisk’s stock has surged more than six times over since January.

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