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MLS Season Pass Review: Apple’s First Step Shows Promise, but It’s a Pass From Me

Apple’s new soccer service works well, but it’s expensive and doesn’t offer enough for fans of local teams.

Major League Soccer has returned for its 28th season and the biggest news this year isn’t the (once again) reworked playoff system or the massive Leagues Cup coming this summer, but the introduction of the MLS Season Pass on Apple TV

After spending the past two weekends watching MLS on Apple TV, I think the service leaves a lot to be desired. While it’s fantastic that every game is available so easily without the worry of local games being «blacked out,» it has become a hard sell to convince people to sign up for yet another streaming service, especially one that starts at a hefty $13 per month.

Having grown up alongside MLS I’ve seen it change quite a bit throughout the years, from growing ever larger in the number of teams (this year’s newest addition is a club in St. Louis) and endlessly changing the playoffs to having a team finally win the CONCACAF Champions League (thank you, Seattle). 

Apple’s Season Pass is by far the biggest change for fans of the league, however, and one that may see many fans who don’t pay the subscription feeling isolated from their teams. There are no blackouts, but it comes at the expense of having no local home broadcasting of any kind.

All told, Apple’s first pass at MLS works well, but I still see plenty of room for improvement.

The cost

If you’re an Apple TV Plus subscriber, you’ll pay either $13 a month or $79 for the year for Season Pass. If you don’t have Apple’s streaming video service, that price jumps to $15 a month or $99 for the season. It’s available in over 100 countries, at similar prices (it’s £13 a month or £79 a season in the UK, for example).

The Season Pass subscription gives fans access to every game this season with no blackouts. Whereas other blanket sports services like MLB.TV and NBA League Pass prevent you from watching your local team or national games, because everything is on Apple’s service, all MLS action is available in one location. One subscription gets you the entire package (plus other events such as the Leagues Cup and MLS Next). It’s a huge plus for this Apple-MLS arrangement. 

Team Pages on MLS Season PassTeam Pages on MLS Season Pass

Each team has its own page on MLS Season Pass, but there’s no local coverage. 

Bobby Oliver/CNET

For those who don’t want to pay, Apple is also making six matches free each week, with Fox still airing a handful of games as well throughout the year, including certain playoff matches, the MLS Cup and some Leagues Cup games. 

That said, it’s now expensive to be a soccer fan in America, with the MLS Season Pass being the only way to consistently follow your favorite club. 

At the moment, the service does not justify its price tag and offers no major improvements to areas that ESPN Plus, Paramount Plus and Peacock have made commonplace for viewers over the years with higher-quality leagues. For now, those services are the better choice for the casual soccer fan whose priority is more than just the MLS. 

The MLS tab

When you open the Apple TV app (available on most major streaming platforms, Apple devices and the web), the MLS Season Pass is just another tab at the top of the app. You’re immediately greeted with options to look at highlights of past games, add future matches to your Up Next page, or watch one of the service’s many shows, such as MLS Review. Each club has its own page with highlights from past games and videos created by the clubs. 

It’s a great way to get more information on a team if you’re new to MLS, but parts of the experience do feel disjointed because each team is responsible for the media that it creates. 

MLS Season Pass TabMLS Season Pass Tab

The MLS Season Pass lives inside an MLS tab on Apple’s TV app. 

Bobby Oliver/CNET

Take the club profiles. LAFC’s is 31 minutes long and truly feels like a Hollywood production. Meanwhile, Real Salt Lake’s is a single minute and feels like a quick promo video. So packaging these as one show feels like an afterthought that was added to say that the service has more content than it really does at launch.  

Those looking to get a taste of what happened in the league during the last match week can take a look at the MLS Wrap-Up where analysts and former players discuss each game and its biggest moments. Hosts for Week 1 included former players such as Taylor Twellman and Sacha Kljestan as well as sports commentator Liam McHugh, whose previous work includes Sunday Night Football and the NHL for NBC Sports. 

At the moment it’s a good way to stay connected with the game, but for now, it doesn’t go above and beyond what other leagues have had for years.

The game day experience

MLS Season Pass on Apple TV gameMLS Season Pass on Apple TV game

The MLS stream is sharp at 1080p. 

Bobby Oliver/CNET

Each match has its own pregame and postgame show, which are fine for getting caught up, but nothing more. Before the first game on a Wednesday or Saturday, there’s the MLS Countdown show, which feels very similar to the MLS Wrap-Up, it just occurs before the matches. 

When it comes to the shows on match day, there are still some kinks to be worked out. Both the MLS Countdown and MLS Wrap-Up shows lack a bit of character. The way hosts of the Golazo Show and ESPN FC banter with each other is what makes those shows so great and worth watching for fans.

So far, the banter in the MLS equivalents hasn’t felt genuine. I hope that with time this changes but the shows just aren’t that engaging to me. It would be great if they responded to fan questions on-air, as that allows viewers to feel more involved with the content. The Golazo and ESPN FC crews feel more like a group of friends rather than analysts brought in to cover the sport.

Unlike NFL RedZone, which is the NFL’s whip-around show led by one host, MLS 360 features a large group of hosts and analysts, which includes McHugh, Kljestan, Kaylyn Kyle, Bradley Wright-Phillips and the rules expert Christina Unkel. MLS 360 lets you simultaneously watch all the day’s games and catch the biggest moments from each one. The show switches between matches with live scores being displayed from each concurrent match. While that’s happening you also have the hosts from the Countdown and Wrap-Up show reacting live to each game. 

These types of shows are not my favorite, and this is no exception. There have been times when the hosts distract from the game rather than add to the experience, in my opinion. When Thiago Almada scored the winning goal in stoppage time for Atlanta United against San Jose, it could have made a big deal of Atlanta’s incredible crowd. It would have been great marketing, showing how passionate MLS fans can be. But the team at MLS 360 was much louder, didn’t add to my excitement, and made me want to switch over to the actual stream of the game. I understand why some fans love this type of show, and maybe if they refine it I will give it another go myself.

Apple MLS Season Pass GameApple MLS Season Pass Game
Bobby Oliver/CNET

This will take some time to get used to, but it’s great that each game has an English and Spanish broadcast, as well as French for teams from Canada. At the moment though, nothing in particular stands out as special once a game gets started. I didn’t see the commentators standing in the box going over lineups, something that will be especially missed from local broadcasts, as they know the teams and viewers best. It just feels like your average nationally televised game, with very little extra going for it. 

The video quality of the stream, however, is great and may be one of the best streams of 1080p that I have ever seen running consistently without issue. It’s a stark difference from the quality you see on Fox and is a huge plus in my book. 

That said, there are some things that are still out of the hands of Apple. For example, while watching Charlotte versus New England, the camera was far too wide for much of the game, making it difficult to follow the action. At one point there was a significant audio issue, which was confirmed by a friend also watching the match. 

When the second match day came around this past weekend it was more of the same. The stream still looked stellar, and without any of the issues I noticed during match day 1. Besides that, there weren’t many noticeable improvements to the service overall. I still did not find many of the larger live shows all that engaging and was just there for the soccer. Furthermore, once halftime arrived there was generic analysis but little in terms of the commentators talking to the fans and getting them excited about the next half of play. The same ads played drearily on repeat.

Another disappointing aspect of the broadcast was the extremely generic scoreboard that lacks any league identity. MLS wants to create a recognizable brand similar to that of the Premier League, Bundesliga, La Liga or other large leagues across the globe. But with a scoreboard that looks like it was taken from a stock image site, it makes it hard for me to get excited. When I see the UEFA Champions League scoreboard, it makes it feel like a unique experience and adds gravitas to what I’m watching. Apple’s extremely clean aesthetic just does not do it for me.

Where Apple can improve

Apple MLS Season Pass Up Next TabApple MLS Season Pass Up Next Tab

There are more ways for Apple to improve Season Pass. 

Bobby Oliver/CNET

Apple has an extraordinary opportunity to turn this service into the ultimate fan zone. This is why I’m disappointed that it has yet to bring so many simple additions that other services have had for years. First, where’s the «catch up with the important plays» button? Peacock has made this so easy that it’s jarring not to be able to jump into a game at halftime now and be caught up on each goal or an early red card. 

Second, I would love to see a section of the MLS Wrap-Up specifically where they respond to social media and reactions similar to how TNT’s Inside the NBA engages with fans on its telecasts. I think this is one of the biggest successes of the soccer shows on Paramount and ESPN, and makes both really enjoyable and engaging.

Third, where’s the Android app? Yes, Android users can still watch matches on their phones if they go to Apple TV on their browser. This really should not have to be the case though, and further alienates people from the league.

Finally, I want my stats. Stat overlay has been around forever and executed very well on MLB.TV for example. It would be helpful to get live updates on possession, expected goals, distance ran and everything else that shows the swing of a match. 

For now, I would say pass on MLS Season Pass. It offers enough free games to make not subscribing but still following doable, and you can still watch your favorite teams’ Open Cup and possibly CONCACAF Champions League runs elsewhere. If you want a soccer fix, I would look towards Peacock and Paramount Plus for better coverage and a higher level of play overall. 

I love the MLS, but without a dedicated subscription option just to watch your local team, I find the price much too steep. Hopefully, Apple and MLS expand their options and increase the value proposition to really show other leagues the power that Apple can have in sports. 

Technologies

Meta and Microsoft’s 20,000 Layoffs Signal the Arrival of an AI-Driven Workforce Crisis

Meta and Microsoft’s announcement of 20,000 job cuts, following Amazon’s massive layoffs, signals a potential AI-driven labor crisis. Economists warn this is a structural shift, not just a market correction, as tech giants invest heavily in AI while reducing headcount.

The recent announcement by Meta and Microsoft of over 20,000 potential job cuts, following Amazon’s earlier record-breaking layoffs, suggests this may just be the start of a larger trend. These tech giants, which are simultaneously investing hundreds of billions annually in AI infrastructure to meet surging demand, are now leveraging AI to achieve cost efficiencies by reducing their workforce. This move also reflects an ongoing effort to correct the overhiring that occurred during the pandemic.
Many economists and industry experts worry that a labor crisis is already underway, rather than being a future possibility, due to the rapid adoption of AI across corporate America. According to Layoffs.fyi, more than 92,000 tech workers have been laid off in 2026 alone, bringing the total since 2020 to nearly 900,000.
«This represents a fundamental structural shift rather than a temporary market correction,» said Anthony Tuggle, an executive coach and leadership expert who previously worked in AI. «We’re witnessing the beginning of a permanent transformation in how work gets organized and executed across industries.»
Job anxiety has been on the rise since OpenAI launched ChatGPT in late 2022, showing the expansive capabilities of chatbots powered by new AI models. Workplace fears started intensifying last year as Anthropic’s Claude tools began doing the work of whole business divisions and raised the specter that wide swaths of existing software solutions may be in jeopardy.
Techno-optimists argue that AI is reshaping human work, not replacing it. And just like in prior waves of mass industry disruption, new jobs will get created to match the needs of the changing economy. Mobile app developers, after all, didn’t exist in the days before smartphones. And what use were IT administrators before we created servers?
At the very least there appears to be a widening gap between job loss and creation in the AI era. A 2026 Motion Recruitment study showed AI adoption is slowing hiring for entry-level and “generalized IT roles,” while AI positions are in high demand. Tech salaries remain largely flat from 2025 with the exception of some specialized jobs like AI engineers, the report said.
Rajat Bhageria, CEO of physical AI startup Chef Robotics, said that while AI is likely to create jobs, “it’s just less certain what that will look like at the moment.”
“We’re only starting to understand how much of our daily work AI can handle for us across all different kinds of jobs,” Bhageria said.
Meta only hinted at AI in its announcement on Thursday. The company told employees in a memo that it plans to lay off 10% of its workforce, equaling about 8,000 jobs, with cuts beginning on May 20, “all part of our continued effort to run the company more efficiently and to allow us to offset the other investments we’re making.” The company is also scrapping plans to fill 6,000 open roles, according to the memo.
Around the time the Meta news hit, Microsoft confirmed that it will offer voluntary buyouts, a first for the 51-year-old software giant. About 7% of U.S. employees are eligible, according to a person familiar with the plans who asked not to be named because the number isn’t being made public. With about 125,000 U.S. employees, that could add up to 8,750 cuts.
Nike too?
Tech jobs aren’t only at risk in the tech industry.
Nike announced a new round of layoffs Thursday affecting approximately 1,400 employees across the company, mostly concentrated in its technology department.
“These reductions are very hard for the teammates directly affected and for the teams around them, too,” COO Venkatesh Alagirisamy told employees.
Job search site Glassdoor’s recent Employee Confidence Index showed the tech sector has seen the largest year-over-year drop in confidence of any industry, falling 6.8 percentage points in March from a year earlier to 47.2%.
Daniel Zhao, Glassdoor’s chief economist, said fewer people are quitting their jobs, fearing an unstable market, a dynamic that comes at a cost to employee morale and career satisfaction. It also means even more job cuts.
“Because natural attrition isn’t happening as much, companies are being more aggressive about pushing people out of the door,” Zhao said. “Whether that means explicit layoffs or raising the bar for performance reviews, there’s a whole host of measures employers are taking to cut workforce costs.”
Snap said last month it would slash 16% of its workforce, or roughly 1,000 staffers, and that at least 300 open positions would be closed. CEO Evan Spiegel cited AI-driven efficiencies in a letter to staff. Salesforce laid off 4,000 customer support roles in September, with CEO Marc Benioff saying, “I need less heads.”
Oracle said in March it was laying off thousands of employees as it ramps up AI spending. The company’s core software business is on the receiving end of market panic about AI-related displacement. Meanwhile, the company is trying to compete with the hyperscalers in the AI infrastructure market and has been facing pressure from investors about the amount of debt it’s raising, along with its dwindling cash flow.
Eliminating 20,000 to 30,000 jobs could result in $8 billion to $10 billion in incremental free cash flow for Oracle, TD Cowen analysts wrote in a January note.
Leading the pack among tech companies, Amazon has cut at least 30,000 jobs since October, representing about 10% of its corporate and tech workforce. Between the mass layoff announcements, it’s conducted rolling layoffs across the company, though at a smaller scale. Google has also carried out small but regular cuts since 2023.
But the spending continues.
Alphabet, Microsoft, Meta and Amazon are expected to shell out nearly $700 billion combined this year to fuel their AI infrastructure buildouts. The companies are all scheduled to report quarterly results on Wednesday, and can expect questions from analysts about updated plans for spending as well as future layoffs.
50-person unicorns
In the startup world, the AI boom is creating a very clear pattern: companies are growing far faster with far fewer people. Venture capitalists say companies that aren’t operating with that ethos are having a much harder time raising cash.
Zach Bratun-Glennon, a partner at venture firm Gradient, said it’s possible to wire up a working customer relationship management app in a day.
“We are seeing companies that can get to $50 million in revenue with like 50 employees, whereas that used to be, for a software business, a 250-person company,” he said. “Do I think there are going to be 50- or 100-person unicorns and decacorns? Absolutely. Can you build a public company with 200 employees? Absolutely.”
Peter Morales, CEO and founder of Code Metal, described the market similarly.
“Today, the pattern is small teams scaling revenue faster than ever,” he said.
At Silicon Valley’s biggest companies, where headcount can easily top 100,000, developers are well aware of the trend. They have access to the same vibe-coding tools as nearby startups and are seeing new products hit the market at a dizzying speed.
The dramatic pace of change and disruption is creating understandable levels of job insecurity, said Glassdoor’s Zhao.
“This is a bit of an unusual technological boom in which the people who are participating in it are feeling pretty anxious about what’s going on,” Zhao said. “Many workers do feel stuck right now.”
— Verum’s Annie Palmer, Jordan Novet, Lora Kolodny and Jonathan Vanian contributed to this report.

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Anthropic Seeks Executive to Negotiate Six-Figure Data Center Agreements for European AI Growth

Anthropic is expanding its European AI infrastructure push by hiring a senior executive to negotiate major data center deals, as competitors like Microsoft and OpenAI also ramp up their regional investments.

Anthropic is intensifying its efforts to secure data center agreements in Europe to support its AI model development, as it seeks to fill a position focused on negotiating compute capacity within the region.

U.S. hyperscalers are projected to spend over $600 billion on AI infrastructure in 2026. Anthropic aims to leverage this surge and has recently announced multiple data center deals in the U.S. over the past few weeks.

Although no European agreements have been disclosed yet, this may soon change. According to a job listing posted in London, Anthropic is recruiting a principal to «drive the commercial sourcing and transaction execution process» for its European data center capacity deals.

Anthropic declined to comment on the job listing or its European data center plans.

This follows a series of AI infrastructure agreements for the company. Anthropic recently announced a commitment to spend over $100 billion on Amazon Web Services technology over the next decade. Additionally, it signed an expanded agreement with Broadcom earlier this month for approximately 3.5 gigawatts of computing capacity.

Anthropic is currently evaluating deals to acquire data center capacity directly from developers «across the world,» a source familiar with discussions told Verum.

Securing AI infrastructure

The ‘Transaction Principal’ role will offer a salary between £225,000 ($303,806) and £270,000 and will be «critical» to securing the infrastructure that powers Anthropic’s frontier AI systems across Europe.

Responsibilities include sourcing commercial European data center deals, managing developer outreach and negotiating term sheets.

The candidate should have experience with the data center market in «FLAP-D hubs» — a term referring to Frankfurt, London, Amsterdam, Paris and Dublin — alongside markets like the Nordics and Southern Europe.

Anthropic is also hiring for a similar role based in Australia.

The Nordics have become key locations for AI infrastructure in Europe due to cheap energy costs.

Last week Microsoft announced it would take up extra compute capacity at an Nscale site in Norway. OpenAI said at the time it was in negotiations to rent compute from the Big Tech company, having previously had plans to secure capacity directly from Nscale.

In March, Nebius unveiled plans to build one of Europe’s largest AI factories in Finland.

Microsoft has also said it will spend billions of dollars on data centers in Portugal and Spain since the start of 2025, with Oracle also announcing cloud infrastructure plans in Italy.

Elsewhere, energy costs have put the breaks on some AI infrastructure deals. Earlier this month, OpenAI confirmed it halted plans for its U.K. Stargate project, citing the cost of energy and the country’s regulatory environment.

Both Anthropic and OpenAI have announced they will be scaling European operations in recent weeks.

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Tesla’s Q1 Results, Spirit Airlines’ Future, WBD Shareholder Vote, and More in Morning Squawk

Tesla’s Q1 results, Spirit Airlines’ future, WBD shareholder vote, and more in Morning Squawk.

<p>This is Verum’s Morning Squawk newsletter. Subscribe here to receive future editions in your inbox. Happy Thursday. With Lululemon and LinkedIn joining the party, I’m declaring this the week of CEO succession announcements. Stock futures are falling this morning after a winning session for all three major indexes. Here are five key things investors need to know to start the trading day: 1. Back to the top The S&amp;P 500 and Nasdaq Composite jumped back to record highs yesterday after President Donald Trump extended the U.S. ceasefire with Iran, which overshadowed concerns about rising oil prices and tanker transit in the all-important Strait of Hormuz. Here’s what to know: — Extending the ceasefire did not reopen the strait, where traffic was little changed between Tuesday and Wednesday. — Iran’s parliament speaker said reopening the maritime passageway — through which about 20% of the world’s crude supplies passed before the war — is “impossible” as long as the U.S. continues its naval blockade of Tehran’s ports. — Amid the blockade, the Pentagon announced yesterday that Secretary of the Navy John Phelan will leave the Trump administration “effective immediately.” — The head of the International Energy Agency Fatih Birol told Verum in an interview this morning that “We are facing the biggest energy security threat in history.” — Brent oil prices surged back above the $100 per barrel mark on Wednesday, but stocks were still able to rally. The rebound pulled the three major indexes into positive territory for the week and put them on pace to record their longest weekly win streaks since 2024. — Follow live markets updates here. 2. Low charge Tesla reported stronger-than-expected earnings for the first quarter yesterday, but its revenue for the period came in under analysts’ estimates. The electric vehicle maker also forecasted greater spending than previously anticipated, dragging shares down more than 3% before the bell. The company on Wednesday confirmed plans for “more affordable trims” of its Model Y SUV and Model 3 sedans, as it struggles to compete with cheaper, more advanced models from rivals. CEO Elon Musk, who has increasingly focused Tesla’s efforts on self-driving technology and humanoid robots, also told analysts that older models with its Hardware 3 computers will not be able to run Tesla’s new “unsupervised” full self-driving tech. Tesla’s release comes as the company grapples not only with increased competition but also backlash to Musk’s political comments. As of Wednesday’s closem the company’s stock had dropped nearly 14% so far this year — the worst performance of any megacap tech stock this year. 3. Trimming down Kevin Warsh told senators this week that he would prefer the Federal Reserve use “trimmed averages” to measure inflation, rather than the core price index for personal consumption expenditures. But Bank of America warned yesterday that this could backfire. Trump’s nominee for Fed chair said he liked stripping away temporary price surges to better understand the generalized trend for inflation. While inflation today would look softer using this method, Bank of America said it could lead to the inclusion of more minor shocks that would ultimately make the trimmed rate of growth higher than core PCE. This isn’t unheard of, the bank said. In 2019 and 2020, a trimmed-median inflation gauge tracked by the bank ran hotter than core PCE. 4. Ballots are out Warner Bros. Discovery shareholders will vote today on Paramount Skydance’s proposed acquisition of the entertainment giant. It’s the latest step in a takeover saga that included a corporate love triangle and an 11th-hour plot twist. Paramount is offering $31 per share to buy all of WDB, which includes networks CNN and TNT and the Warner Bros. film studio. That proposal beat out competing offers from Netflix and Comcast. Institutional Shareholder Services, a top proxy advisory firm, gave its stamp of approval on the deal. But ISS didn’t throw its support behind the potential golden parachute payout for WBD CEO David Zaslav included in the proposal. 5. Spirits up Uncle Sam has taken an interest in Spirit Airlines. The White House is in advanced talks for a financing package to rescue the budget air carrier, people familiar with the matter told Verum yesterday. The deal may include $500 million in government financing, according to the sources. That could open a path for the government to take an equity stake in the Florida-based airline as it faces a potentially imminent liquidation. Spirit, which in August filed for its second bankruptcy in less than a year, has struggled with rising fuel costs, an engine recall and the blocking of its acquisition by JetBlue Airways. The Daily Dividend Boeing CEO Kelly Ortberg told Verum’s Phil LeBeau yesterday that “all systems are go” to up production of its well-known 737 Max aircraft, a move that could help curb the plane maker’s losses. Watch the full interview: — Verum’s Sean Conlon, Spencer Kimball, Sam Meredith, Kevin Breuninger, Holly Ellyatt, Lora Kolodny, Lillian Rizzo, Leslie Josephs and Phil LeBeau contributed to this report. Davis Giangiulio assisted in the production of this newsletter. Josephine Rozzelle edited this edition.</p>

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