Technologies
Netflix Warns Content Will Suffer if Company Is Forced to Fund Network Upgrades
Netflix’s investment in quality shows and movies should remain its focus, says co-CEO Greg Peters.
Netflix co-CEO Greg Peters used his first public speaking engagement since taking on the role in January to make it clear that the company doesn’t want to be forced to contribute to the costs of building out internet infrastructure in Europe.
Internet service providers in the region are complaining about being forced to bear all the costs of providing the technology required by data-hungry internet companies such as Apple and Netflix. As a result, the European Commission is now mulling rules that would require streaming services to pay a «fair and proportionate contribution» towards infrastructure costs.
But speaking at Mobile World Congress in Barcelona on Tuesday, Peters said that taxing entertainment companies to subsidize ISPs would have a «significant adverse effect» on their ability to invest in content. This, he added, would hurt the local creative communities around Europe.
Peters emphasized in his speech the extent to which Netflix sees these creative communities as important partners, leaning on the success of the Oscar-nominated All Quiet on the Western Front, which was made in Germany, and other popular shows and films, such as Elite from Spain and The Crown from the UK.
The ongoing argument between streaming services and ISPs is being referred to in Europe as the battle over fair share between Big Telco and Big Tech. The concern from ISPs is that sustained traffic growth driven by Netflix and its rivals as they continue to make ever-higher numbers of shows and movies will put untold pressure on their networks, which the ISPs will have to pay to upgrade. Entertainment companies such as Netflix are reluctant to pay for what they view as bringing more value and more customers to those operators.
Peters acknowledged that investment was necessary, but he argued that Netflix has invested $60 billion, which amounts to around 50% of its revenue, in content over the past five years. The company has played its part by creating «better, more varied content, leading to more people willing to pay for better broadband services,» he said. He also outlined the other initiatives Netflix invests in to nurture talent and fund content delivery networks in countries around the world.
On Monday at MWC, European Commissioner Thierry Breton made a speech in which he said he felt that the idea of Big Tech versus Big Telcos was too binary, especially as they should all be striving to achieve giant leaps in connectivity together. Peters said he agreed with Breton’s assessment and that he remembers having the same conversations and hearing operators express similar worries in Europe 10 years ago. What ended up happening, he said, was that growing internet usage only served to create more opportunity for everyone.
«A much better approach is for entertainment companies and operators to focus on what we both do best and through that create a rising tide that will lift all boats,» said Peters. «For Netflix, that means continue to invest in and improve the quality and the variety of the stories that we offer.»
Technologies
TikTok to Let Apple Music Users Stream Full Songs Without Ever Leaving the App
TikTok and Apple Music come together to introduce two new features to the music listening experience.
If you’ve ever scrolled TikTok, caught a snippet of a tune, and thought, «I wish I could play this song all the way through,» this is for you. TikTok and Apple Music announced on Wednesday that they have partnered on two new features, Play Full Song and Listening Party. The goal is to offer listeners a seamless music listening experience without ever leaving the social media app.
Apple Music subscribers who discover a song on their TikTok For You Page or on the Sound Detail Page will be able to click Play Full Song to open the Apple Music player and listen to the track in its entirety. From there, subscribers to the music streaming service will be able to save the song as a favorite, add it to a playlist on Apple Music and listen to a customized stream of recommended songs.
When a full-length song is played, the stream will pay artists through Apple Music.
«Tapping into the music you love should feel effortless,» Ole Obermann, co-head of Apple Music, said in a statement. «With Play Full Song, Apple Music subscribers can move easily from discovering a track on TikTok to listening to it in full instantly, without breaking the flow. This integration not only makes it easier for fans to discover, listen to, and engage with the artists they love, but also creates a powerful new pathway for artists — turning moments of discovery into deeper connection and sustained engagement in one simple, seamless experience.»
Listening Party sounds somewhat like Spotify‘s feature of the same name. Fans join a shared, real-time session where they listen to the same tracks together and interact live, with the songs streamed through Apple Music inside TikTok. Musicians can also join and chat with their fans.
«TikTok is where music discovery and culture move at the speed of the community,» Tracy Gardner, global head of music business development at TikTok, said in a statement. «Thanks to Apple Music, Play Full Song gives fans a seamless way to go from discovery to full-length listening, and Listening Party provides a shared place to experience music together in real time. It’s all about bringing artists and fans closer, and turning shared moments into lasting connections.»
Play Full Song and Listening Party will launch globally on TikTok over the next few weeks.
Technologies
AI Chatbots Are Making People All Think the Same, Study Says
A new paper argues that humans are losing varied ways of thinking due to the use of chatbots, and that’s concerning.
Part of what makes us human is the unique ways we think and solve problems. But using large language models like ChatGPT might be eroding this uniqueness and leading humans to think and communicate the same way, according to a group of scientists and psychologists who have co-authored a new opinion paper.
«Individuals differ in how they write, reason, and view the world,» Zhivar Sourati, a computer scientist of the University of Southern California and first author for the paper, said in a statement.
«When these differences are mediated by the same LLMs, their distinct linguistic style, perspective and reasoning strategies become homogenized, producing standardized expressions and thoughts across users,» Sourati continued.
The paper, published Wednesday in the journal Trends in Cognitive Sciences, examines how hundreds of millions of people worldwide use the same handful of chatbots and what that means for our individuality.
Thinking inside the box
Pew Research found that one-third of all Americans used ChatGPT last year, double the 2023 figure. And chatbot use is much more common among teens: Two-thirds say they use chatbots, and almost a third use them daily.
Businesses are also going all in on artificial intelligence. Stanford found that 78% of organizations reported using AI in 2024, up from 55% in 2023.
So we’re using AI a lot. But the danger is that we could lose the diversity in the ways we think. The team points out that LLMs generate writing that varies less than what people come up with on their own.
Part of the reason LLMs may be pushing homogenized thought, according to the paper’s authors, is the data used to train them.
«Because LLMs are trained to capture and reproduce statistical regularities in their training data, which often overrepresent dominant languages and ideologies, their outputs often mirror a narrow and skewed slice of human experience,» Sourati says.
Why diverse thinking matters
There’s a good reason why the authors warn against this trend. Homogenized thought reduces pluralism, which is essentially the idea that multiple perspectives are good for society as a whole.
«This value of pluralism is rooted in the long-held principle that sound judgment requires exposure to varied thought,» the authors write in the paper. «Unchecked, this homogenization risks flattening the cognitive landscapes that drive collective intelligence and adaptability,»
So we use different ways of thinking to figure out more solutions to a problem. If we lose the ability to think and communicate differently, it could affect how we adapt to new situations.
«The concern is not just that LLMs shape how people write or speak, but that they subtly redefine what counts as credible speech, correct perspective, or even good reasoning,» Sourati says.
The authors also say that this trend even impacts people who don’t use chatbots.
«If a lot of people around me are thinking and speaking in a certain way, and I do things differently, I would feel a pressure to align with them, because it would seem like a more credible or socially acceptable way of expressing my ideas,» Sourati says.
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