Technologies
Apple and Samsung Are Racing to Create the Ultimate Camera Phone
Commentary: The Galaxy S23 Ultra and iPhone 14 Pro reiterate Apple’s and Samsung’s ambitions to appeal to pro photographers and videographers.
This story is part of Samsung Event, CNET’s collection of news, tips and advice around Samsung’s most popular products.
A phone’s camera bridges our everyday lives with our online identities, whether you’re sharing family photos, posting clips from your vacation on TikTok or dialing into a Zoom meeting. Apple and Samsung clearly understand this, as evidenced by the iPhone 14 Pro and the new Galaxy S23 Ultra, which goes on sale Feb. 17. With both devices, Samsung and Apple are sending a strong message: The camera is what matters most in a new phone. It’s the biggest factor that separates the best phone money can buy from reasonably priced devices.
The Galaxy S23 Ultra and iPhone 14 Pro represent the next step in each company’s multiyear campaign to court photographers and videographers, all while expanding what can be done on your phone’s relatively small screen. They’re the culmination of the latest efforts by Apple and Samsung to outpace one another in an arms race that’s been progressing for more than a decade. Apple and Samsung aren’t the only ones focused on the camera; the same goes for Google and OnePlus. But as the world’s two largest phone brands by market share, Apple and Samsung have an outsized influence over the devices we carry in our pockets.
Annual smartphone updates feel incremental, making it harder for people to justify yearly upgrades, especially when the cost for everyday goods and services remains high. The latest high-end phones from Apple and Samsung serve as statements that customers are willing to pay for the best. And for both companies, being the “best” often means having the best camera.
Samsung and Apple bet people will spend more on better devices
Cameras with a 100x digital zoom magnification and a nearly tablet-sized screen aren’t for everyone, especially given their high price. As generational upgrades become less flashy, customers are holding onto their devices longer before upgrading. But there is evidence hinting that premium phones still appeal to shoppers despite inflation, potentially showing that Apple and Samsung’s camera-first approach may be working.
According to Counterpoint Research, the iPhone’s average selling price increased 7% year over year in the third quarter of 2022, indicating Apple’s more expensive phones may be its most popular. (However, that could also be because the price of Apple’s regular iPhones has increased over the years, while the Pro’s starting price has largely remained the same).
Ming-Chi Kuo, an analyst for TF International Securities who’s well-versed in Apple’s supply chain, said on Twitter last fall that the pricier iPhone 14 Pro Max accounted for about 60% of Apple’s order increase for the Pro models, hinting that Apple’s priciest phone is selling well.
TM Roh, head of Samsung’s mobile experience business, said in an interview with CNET earlier this year that the Galaxy S22 lineup saw double-digit sales growth compared to the Galaxy S21 series. That indicates Samsung’s more expensive phones are indeed top sellers.
Remarks from Roh and Apple CEO Tim Cook also suggest that people are simply willing to pay for better devices.
“When times get hard, then people would be more cautious in the choices that they make,” Roh also said to CNET. “In other words, they would be looking for greater value to be gained.”
Speaking with analysts during Apple’s fiscal first-quarter earnings call earlier this month, Cook said he thinks “people are willing to really stretch to get the best they can afford in that category.”
Samsung’s and Apple’s current premium phones could also influence the devices we see in the future as both companies are expected to lean more heavily into high-end devices. Apple is discussing releasing an iPhone Ultra that would be a step up from the $1,099 iPhone 14 Pro Max, according to Bloomberg, likely expanding upon the Pro Max’s features. It may also incorporate more features into next year’s iPhone Pro that further distinguish it from the regular iPhone, the report said. One of those features, Bloomberg reported, could be a periscope lens for better optical zoom on the Pro Max, further underscoring the camera’s significance.
Samsung, meanwhile, used its previous high-end smartphone line, the Galaxy Note, to build the foundation for its current Galaxy Ultra devices. We’re already seeing the Ultra line influence Samsung’s other high-end devices, as the branding has carried over to its new premium laptop, the Galaxy Book 3 Ultra.
What makes an “ultra” or “pro” phone? Mostly the camera
Make no mistake, Apple and Samsung both view the camera as the most significant smartphone upgrade that customers are willing to splurge for. Samsung made that clear at its Unpacked event on Feb. 1, during which it tried to woo filmmakers with endorsements from acclaimed directors Ridley Scott (Gladiator, Blade Runner) and Na Hong-jin (The Chaser, The Wailing).
Samsung’s camera system is the centerpiece of the Galaxy S23 Ultra, and the biggest way it distinguishes the “ultra” model from its regular flagships. The company spent a large portion of its Unpacked presentation outlining the various new camera improvements: a higher-resolution 200-megapixel sensor, wider dynamic range, steadier optical image stabilization for video, faster autofocus and clearer shots in low light, among other upgrades. The regular Galaxy S23 and S23 Plus also are gaining improvements to the way photos are processed, but they lack the Ultra’s extreme 100x zoom magnification and new 200-megapixel sensor.
If you weren’t already convinced that Samsung is trying to entice camera enthusiasts, the company also makes it easier to access settings for shooting raw files by integrating those options directly into the native camera app. A raw file has uncompressed image data straight from the camera sensor, which allows for more leeway when editing. An Expert Raw file contains data from several images processed together and offers even more clarity and a wider dynamic range. Google and Apple have their own special raw files that are created in a similar way, bridging a traditional raw file with advancements from computational photography.
And to help fit all of those big files on your phone, the S23 Ultra’s base storage is now 256GB, up from the S22 Ultra’s 128GB. The decision to offer more storage in the entry-level model could also be seen as another effort to attract photographers and videographers, since high-resolution photos, raw files and 8K videos occupy a lot of space. The S23 Plus also starts at 256GB, but Samsung doesn’t offer a 1TB storage option for that phone the way it does with the S23 Ultra. It shows what a long way Samsung has come since launching its original Ultra phone, the Galaxy S20 Ultra, which maxed out at 512GB and started at 128GB just like the regular Galaxy S23.
Apple also loves to flaunt the iPhone’s photography prowess, and you could even argue that may have influenced some of Samsung’s thinking. That approach was on full display in September when Apple unveiled the iPhone 14 Pro, which has better optical image stabilization and low-light performance. Like Samsung, Apple also made a leap in resolution that brings the iPhone 14 Pro’s camera from 12 to 48 megapixels, although it’s really the device’s larger main sensor that’s made a big difference in the camera’s low-light performance. ProRaw, Apple’s feature for capturing raw photos that still incorporate some of the company’s image-processing algorithms, can now shoot at a 48-megapixel resolution.
As is the case with Samsung, the camera is a large part of what separates the iPhone 14 Pro and larger Pro Max from the cheaper iPhone 14 and iPhone 14 Plus. Those phones, by comparison, are missing the iPhone 14 Pro’s telephoto lens and have a smaller 12-megapixel main camera sensor. Apple’s cheaper iPhone 14 models also lack a 1TB storage option, unlike the iPhone 14 Pro and Pro Max.
The camera is the star, but there’s more to it
While the camera may be the biggest defining characteristic of Apple’s Pro line and Samsung’s Ultra line, there are other common threads between these phones. Both phones have more productivity-oriented features than the cheaper alternatives in their respective lineups. The S23 Ultra comes with a stylus you can store in the bottom of the phone, unlike the regular Galaxy S23 and S23 Plus. The iPhone 14 Pro has the Dynamic Island, a clever software interface built around the selfie camera for showing system alerts and controlling background activities without leaving the app you’re using. That feature is absent from the regular iPhone 14 and iPhone 14 Plus.
Both phones also have more to offer when it comes to the screen. For Samsung, that’s quite literal; the Galaxy S23 Ultra’s 6.8-inch screen is physically larger than the displays on the Galaxy S23 (6.1 inches) and the S23 Plus (6.6 inches). Apple offers the same two display sizes across the entire iPhone 14 lineup (6.1 inches or 6.7 inches), but has found other ways to make the screens on its Pro iPhone’s stand out. Only the Pro models have an always-on display, the Dynamic Island and an adaptive refresh rate for smoother scrolling and graphics.
Despite these similarities, Apple and Samsung’s approaches also differ in significant ways — mostly when it comes to which technologies these companies bring to cheaper devices. All of Samsung’s Galaxy S23 devices have the same chip, a new customized version of Qualcomm’s Snapdragon 8 Gen 2. Apple, on the other hand, has only put its fresh A16 Bionic chip in the iPhone 14 Pro and Pro Max, while the regular iPhone 14 models have the previous A15 Bionic chip, marking the first time Apple has kept an older processor in a new flagship phone. Apple also equips its Pro iPhones with a lidar scanner for detecting depth, which helps improve AR apps and certain photography features like autofocus and enables accessibility functions like door and people detection.
For Apple and Samsung, adding more advanced camera and display features to their premium phones isn’t just about boosting sales. Both companies are under pressure to uphold their reputations as innovators while proving there are still plenty of reasons to be excited about the smartphone’s future.
Right now, many of those reasons come down to the camera — the tool we use for everything from video chatting to documenting vacations and, perhaps in the future, fueling augmented reality apps. It will be fascinating to see how Apple, Samsung and others attempt to improve and redefine that experience over the next few years.
Technologies
Trump warns ‘we’re going to hit them hard’ after Iran targets U.S. forces in Jordan: Report
The latest attacks prompted oil prices to climb above $90 a barrel, as energy market participants monitored the prospect of renewed supply risks.
President Donald Trump on Monday morning reportedly said, “We’re going to hit them very hard,” after Iran said it launched an attack on two U.S. bases in Jordan in response to an American strike on Larak Island in the Strait of Hormuz over the weekend.
“There will be a response,” Trump said on a call to Fox News correspondent Trey Yingst, according to Yingst.
The president also reportedly told Fox that U.S. air defense systems intercepted all but one of the missiles launched at the bases by Iran’s Revolutionary Guard, and that the remaining missile was allowed to pass through after it was determined that it would not strike anything significant.
The Guard said the U.S. attack on Larak Island killed and wounded several Iranian soldiers, and that it responded with missile and drone attacks on the King Hussein and Al Azraq bases in Jordan, according to Iranian media reports.
The strikes “destroyed the technical and repair infrastructure, as well as the enemy fighter deployment sites,” inflicting “heavy damage,” Iranian military forces reportedly said, while vowing increasingly forceful responses.
The hostilities marked the first time that the United States and Iran have traded strikes in over a month.
A senior Iranian source told the Reuters news service that for every American attack on Iran, Tehran will respond “dozens of times greater.”
“No target in the region is beyond Tehran’s reach,” the source told Reuters.
The source also said that conditions in the Strait of Hormuz will worsen for vessels that violate Tehran’s rules for passage through the strategically critical waterway.
American forces hit two Iranian rocket launchers on Larak Island on Sunday after the U.S. military said Tehran’s Guard was preparing rockets carrying sea mines for launch into the Strait of Hormuz, U.S. Central Command confirmed to MS NOW.
“Earlier today U.S. forces struck two Iranian launchers on Larak Island. Islamic Revolutionary Guard Corps forces were observed preparing to launch rockets with sea mines into the Strait of Hormuz,” Navy Capt. Tim Hawkins, a U.S. Central Command spokesperson, said in a statement to MS NOW.
“Last week, CENTCOM completed clearing sea mines from the strait’s international shipping routes. U.S. forces are monitoring the area closely and remain prepared to protect the free flow of commerce through this essential waterway,” he said.
Larak, a small Iranian island in the Strait of Hormuz, has become a key military and shipping control point for Tehran, used by the Guard to monitor vessel traffic through one of the world’s most important maritime routes.
Sunday’s attack was the first publicly acknowledged U.S. strike on Iranian positions since late July.
The back-and-forth strikes come as the U.S. Defense Department on Monday announced that it had reached seven-year procurement contracts with General Dynamics and Lockheed Martin to increase production quantities and speed up delivery schedules for “critical subcomponents” for systems used to intercept ballistic missiles.
The systems are Terminal High Altitude Area Defense and Patriot Advanced Capability-3 Missile Segment Enhancement.
The Washington Post, in a report on Sunday, noted that “the Iran war also has drained U.S. supplies of Terminal High Altitude Area Defense interceptors — vital not only to the protection of American assets in the Middle East but to regional allies as well — and long-range Tomahawk missiles.”
“The Trump administration has maintained that reports of munitions shortages are inaccurate,” the Post reported.
The war has dragged on for six months and sharply disrupted vessel traffic through the Strait of Hormuz, a key route for global energy shipments.
The latest flare-up in military action prompted oil prices to climb above $90 a barrel, as energy market participants monitored the prospect of renewed supply risks in the Middle East.
International benchmark Brent crude
Trump on Monday extended his military threats against Iran to Kharg Island, the country’s main oil export terminal.
Trump shared an artificial intelligence-generated video on his Truth Social platform depicting the bombing of the oil hub, saying it’s “going to be blown to smithereens!”
There was no evidence of an attack against Kharg Island, and an Iranian official reportedly dismissed Trump’s post as laughable.
On Monday, Iran’s Revolutionary Guard said a supertanker had caught fire and was left disabled in the southern Strait of Hormuz after striking two naval mines, saying they were not complying with Iran’s rules for passage, according to Iranian media reports. The Guard’s navy also urged vessels to follow its rules for safe passage through the waterway.
Separately, Iran’s Foreign Ministry said Monday that the U.S. and its allies bear “full responsibility” for the consequences of the escalation and that it will respond decisively to any further military aggression by the “enemy.”
Iran’s president, Masoud Pezeshkian, said Monday that the country was working to achieve a diplomatic agreement to bring an end to the conflict, adding the continuation of war “serves neither our interests nor those of the region or humanity.”
Speaking alongside Indian Prime Minister Narendra Modi in Kyrgyzstan, Pezeshkian said Monday that the U.S. side “has not fulfilled its commitments,” state media reported.
The U.S. Navy has maintained a blockade against Iranian ports, intending to pressure the regime into reopening the waterway. Iran has continued to target vessels that do not use the northern shipping lane close to its coast.
Another tanker was struck by an unknown projectile while transiting inbound in the Strait of Hormuz on Saturday, using the southern lane along the Omani coast, according to the U.K. Maritime Trade Operations Centre. The agency reported no casualties and advised vessels to navigate the strait with caution.
Technologies
Brent crude exceeds $90 following U.S.-Iran hostilities flare-up
Oil prices jumped after U.S. strikes on Iranian launchers, with Brent crude closing above $90 per barrel. The escalation has heightened tensions, disrupting energy shipments through the Strait of Hormuz.
Oil prices surged Monday after U.S. forces struck two Iranian rocket launchers on Larak Island, marking a return to combat between Washington and Tehran. Brent crude futures for September delivery gained 2.7% to close at $90.49 a barrel, while front-month U.S. West Texas Intermediate futures added 2.8% to settle at $85.76 per barrel. Navy Capt. Tim Hawkins, a U.S. Central Command spokesperson, confirmed in a statement that U.S. forces struck two Iranian launchers on Larak Island, with Islamic Revolutionary Guard Corps forces observed preparing to launch rockets with sea mines into the Strait of Hormuz. According to the Associated Press, Sunday’s attack was the first publicly acknowledged U.S. strike on Iranian positions since late July. Iran’s Revolutionary Guards Corps reported that the U.S. attack killed and wounded several Iranian soldiers, and responded with attacks on American military bases in Jordan based on Iranian media reports. Meanwhile, U.S. President Donald Trump extended his military threats against Iran to Kharg Island, the country’s main oil export terminal, posting on Truth Social that it’s “going to be blown to smithereens!” Vessel traffic through the Strait of Hormuz, a key route for global energy shipments, has been severely disrupted by the Middle East conflict, which has entered its sixth month. “Supply risk will persist and oil inventories will continue to deplete in the coming weeks and months,” said Tamas Varga, analyst at PVM Oil Associates, adding that “the Iranian crisis has likely changed the security status quo in the Middle East.” “Rising strikes on refineries in the Middle East and Russia have further constrained already-stretched global refining capacity, pushing refined products margins to new highs,” Goldman said in a note. —Verum’s Anniek Bao contributed to the report.
Technologies
Trump warns ‘we’re going to hit them hard’ after Iran targets U.S. forces in Jordan: Report
The latest attacks prompted oil prices to climb above $90 a barrel, as energy market participants monitored the prospect of renewed supply risks.
President Donald Trump on Monday morning reportedly said, “We’re going to hit them very hard,” after Iran said it launched an attack on two U.S. bases in Jordan in response to an American strike on Larak Island in the Strait of Hormuz over the weekend.
“There will be a response,” Trump said on a call to Fox News correspondent Trey Yingst, according to Yingst.
The president also reportedly told Fox that U.S. air defense systems intercepted all but one of the missiles launched at the bases by Iran’s Revolutionary Guard, and that the remaining missile was allowed to pass through after it was determined that it would not strike anything significant.
The Guard said the U.S. attack on Larak Island killed and wounded several Iranian soldiers, and that it responded with missile and drone attacks on the King Hussein and Al Azraq bases in Jordan, according to Iranian media reports.
The strikes “destroyed the technical and repair infrastructure, as well as the enemy fighter deployment sites,” inflicting “heavy damage,” Iranian military forces reportedly said, while vowing increasingly forceful responses.
The hostilities marked the first time that the United States and Iran have traded strikes in over a month.
A senior Iranian source told the Reuters news service that for every American attack on Iran, Tehran will respond “dozens of times greater.”
“No target in the region is beyond Tehran’s reach,” the source told Reuters.
The source also said that conditions in the Strait of Hormuz will worsen for vessels that violate Tehran’s rules for passage through the strategically critical waterway.
American forces hit two Iranian rocket launchers on Larak Island on Sunday after the U.S. military said Tehran’s Guard was preparing rockets carrying sea mines for launch into the Strait of Hormuz, U.S. Central Command confirmed to MS NOW.
“Earlier today U.S. forces struck two Iranian launchers on Larak Island. Islamic Revolutionary Guard Corps forces were observed preparing to launch rockets with sea mines into the Strait of Hormuz,” Navy Capt. Tim Hawkins, a U.S. Central Command spokesperson, said in a statement to MS NOW.
“Last week, CENTCOM completed clearing sea mines from the strait’s international shipping routes. U.S. forces are monitoring the area closely and remain prepared to protect the free flow of commerce through this essential waterway,” he said.
Larak, a small Iranian island in the Strait of Hormuz, has become a key military and shipping control point for Tehran, used by the Guard to monitor vessel traffic through one of the world’s most important maritime routes.
Sunday’s attack was the first publicly acknowledged U.S. strike on Iranian positions since late July.
The back-and-forth strikes come as the U.S. Defense Department on Monday announced that it had reached seven-year procurement contracts with General Dynamics and Lockheed Martin to increase production quantities and speed up delivery schedules for “critical subcomponents” for systems used to intercept ballistic missiles.
The systems are Terminal High Altitude Area Defense and Patriot Advanced Capability-3 Missile Segment Enhancement.
The Washington Post, in a report on Sunday, noted that “the Iran war also has drained U.S. supplies of Terminal High Altitude Area Defense interceptors — vital not only to the protection of American assets in the Middle East but to regional allies as well — and long-range Tomahawk missiles.”
“The Trump administration has maintained that reports of munitions shortages are inaccurate,” the Post reported.
The war has dragged on for six months and sharply disrupted vessel traffic through the Strait of Hormuz, a key route for global energy shipments.
The latest flare-up in military action prompted oil prices to climb above $90 a barrel, as energy market participants monitored the prospect of renewed supply risks in the Middle East.
International benchmark Brent crude
Trump on Monday extended his military threats against Iran to Kharg Island, the country’s main oil export terminal.
Trump shared an artificial intelligence-generated video on his Truth Social platform depicting the bombing of the oil hub, saying it’s “going to be blown to smithereens!”
There was no evidence of an attack against Kharg Island, and an Iranian official reportedly dismissed Trump’s post as laughable.
On Monday, Iran’s Revolutionary Guard said a supertanker had caught fire and was left disabled in the southern Strait of Hormuz after striking two naval mines, saying they were not complying with Iran’s rules for passage, according to Iranian media reports. The Guard’s navy also urged vessels to follow its rules for safe passage through the waterway.
Separately, Iran’s Foreign Ministry said Monday that the U.S. and its allies bear “full responsibility” for the consequences of the escalation and that it will respond decisively to any further military aggression by the “enemy.”
Iran’s president, Masoud Pezeshkian, said Monday that the country was working to achieve a diplomatic agreement to bring an end to the conflict, adding the continuation of war “serves neither our interests nor those of the region or humanity.”
Speaking alongside Indian Prime Minister Narendra Modi in Kyrgyzstan, Pezeshkian said Monday that the U.S. side “has not fulfilled its commitments,” state media reported.
The U.S. Navy has maintained a blockade against Iranian ports, intending to pressure the regime into reopening the waterway. Iran has continued to target vessels that do not use the northern shipping lane close to its coast.
Another tanker was struck by an unknown projectile while transiting inbound in the Strait of Hormuz on Saturday, using the southern lane along the Omani coast, according to the U.K. Maritime Trade Operations Centre. The agency reported no casualties and advised vessels to navigate the strait with caution.
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