Technologies
Remember Bing? With ChatGPT’s Help, Microsoft Is Coming for Google Search
The future of search is conversational, if ChatGPT’s viral success is anything to go by.
Have you ever found yourself trawling through endless pages of results on a search engine to find the answer to a complex question? Say you want to find out if a vegetarian diet is suitable for your dog. Your research journey might begin by hopping onto Google and typing “is a veg diet good for dogs” into the search box and then having to make sense of the legion of generated links. By the time you find an answer, you’ve sunk way more time than you’d budgeted into poring through articles, reports and their sources.
In the not-so-distant future, finding the answer to a complex question might not be such a tedious process. Microsoft is reportedly integrating a more advanced version (GPT-4) of the AI tech that underlies the headline-grabbing ChatGPT into its Bing search engine in a move that could transform search as we know it. More specifically, Bing might have the potential to serve up a search experience that’s superior to Google, according to AI researchers, and potentially usurp the search giant’s decades-long dominance.
“ChatGPT is the first new technology in more than a decade that may really transform search and that could, at least in principle, upend Google’s market dominance,” said Anton Korinek, an AI researcher and professor of economics, at the University of Virginia. “What the technology does is that it allows consumers to interact with their computer in a much more natural and conversational form than traditional search.”
Read More: Why ChatGPT Will Be Everywhere in 2023
At this point, we don’t know what Bing’s AI-driven search results might look like exactly (although some people have seen the new version of Bing appear briefly before vanishing). Microsoft declined to comment for this story. However, AI researchers expect a meaningful departure from the status quo in terms of how a search engine presents an answer and how users interact with it. After all, ChatGPT is not designed to browse the internet for information (like a search engine). Instead, the chatbot uses information studied from vast swaths of training data to generate a response.
“ChatGPT can answer its users with a single clear response compared to the myriads of links of traditional search engines. It also has capabilities that are far beyond traditional search engines, like [the ability] to generate new text, explain concepts, have a back-and-forth conversation between the user and the system, and so on,” said Korinek. “People still find emergent capabilities that even the creators of ChatGPT were not aware that the system had.”
Microsoft announced plans in January to invest more resources into OpenAI, the creator of ChatGPT, to the tune of $10 billion. The deal would help keep both companies at the cutting edge of what’s known as generative AI, a tech used in ChatGPT that can learn from copious amounts of data to create virtually any content format (text, images, music and so on) simply from a text prompt.
Search is just one in a suite of consumer-facing products in Microsoft’s stable that could potentially change meaningfully for customers in the coming years. According to a report by The Information, the Seattle-based tech giant also has plans to integrate ChatGPT’s AI tech into long-established products like Word, PowerPoint and Outlook in an endeavor that could change how more than a billion people work and accomplish daily tasks. For instance, integrating it into Outlook could mean simply prompting the email application to write a message about a specific topic.
“Microsoft will deploy OpenAI’s models across our consumer and enterprise products and introduce new categories of digital experiences built on OpenAI’s technology,” the company said in a press release announcing the expanded partnership.
Conversational search
For its part, Google and its cutting-edge subunit DeepMind have been working on similar systems for years. In fact, Google pioneered the AI technology known as a transformer that’s used in ChatGPT, GPT-3 and GPT-2. The search giant chose not to release them to the public, though, in part over concerns about unethical behavior and how chat systems sometimes break social norms.
However, in the wake of ChatGPT’s viral success, Google says it’s gearing up to release its challenger to ChatGPT imminently.
“In the coming weeks and months, we’ll make these language models available, starting with LaMDA, so that people can engage directly with them,” CEO Sundar Pichai said on a call detailing Alphabet’s fourth-quarter financial results in early February.
Google will focus on responsible AI, Pichai said, an important point given the problems with bias and wrong answers the technology can produce, among others. For instance, in 2016 Microsoft created a chatbot called Tay that it was forced to take offline after it spewed out hate speech. Even ChatGPT, which has rules to create positive and friendly content, can be manipulated into producing upsetting responses using the right prompts.
Google has also recently invested $300 million dollars into ChatGPT rival Anthropic, according to a Financial Times report.
“A competing system that is currently conducting beta tests is Anthropic’s Claude, which (or perhaps I should say who) has a very different personality from ChatGPT and is really a pleasure to interact with âit is so refined, cultured and polite,” said Korinek.
It’s no secret that Google search has become more conversational in general over the years. The company has made progress in this area with the Google assistant and with knowledge panels in search, and for years has pitched conversation as the future of search, demoing its AI systems LaMDA and MUM at its 2021 I/O developer conference.
Leveraging OpenAI’s artificial intelligence seems to be how Microsoft is attempting to edge out Google at its own game. In the wake of ChatGPT’s release, Google management issued a “code red,” according to The New York Times. The report said internal teams had been reassigned to kickstart work on AI between now and an expected company conference in May.
Still, Google’s search engine today remains the undisputed market leader as it has for decades, commanding 84% of global search market share, compared to Bing’s 9% (although it has grown in recent years) in 2022, according to Statista.
Google declined to comment for this story.
Read More: Microsoft’s New Tools Use AI to Generate Any Image You Imagine
How smart is ChatGPT?
As you’ve probably heard by now, ChatGPT is a sophisticated chatbot that went viral globally after its consumer release in late November as a free online tool accessible to anyone with an internet connection. The AI-powered chatbot made headlines thanks in part to its ability to churn out delightful poetry, generate meal plans and provide authoritative answers to complex questions within seconds after being prompted. The tech underlying it isn’t exactly brand new, but no chatbot had yet managed to capture mainstream fascination in the way that ChatGPT did. That’s largely because OpenAI built a snazzy user experience around the GPT-3.5 language model, and that’s the phenomenon we know as ChatGPT.
GPT-3.5 is an improved version of GPT-3, which debuted in 2020 and which learned from vast tracts of data and code to help it achieve its abilities. According to researchers at Stanford University, GPT-3 was trained on 570 gigabytes of text and has 175 billion parameters. (Google’s Dale Markowitz, meanwhile, put it at 45 terabytes of text data, “including almost all of the public web.”) For comparison, its predecessor, GPT-2, was over 100 times smaller, at 1.5 billion parameters.
“This increase in scale drastically changes the behavior of the model â GPT-3 is able to perform tasks it was not explicitly trained on, like translating sentences from English to French, with few to no training examples. This behavior was mostly absent in GPT-2,” researchers from Stanford‘s Institute for Human-Centered Artificial Intelligence wrote in a 2021 post.
“The current version of ChatGPT probably already knows more about the world than any individual human, and it can present that knowledge in digestible form,” said Korinek.
For all the promise ChatGPT holds, there are nearly as many limitations. Critics of ChatGPT say it’s not always clear where the chatbot is pulling information from, which can make it difficult for people to trust the results. Skeptics also point out that ChatGPT will always remain undermined by the imperfect nature of the data it was trained on, including biased information or misinformation.
OpenAI has acknowledged the chatbot’s weaknesses in its current form. CEO Sam Altman said in a December post on Twitter that the product struggles with “robustness and truthfulness” and that it would be “a mistake to be relying on it for anything important right now.”
But don’t look for the AI bandwagon to slow down.
“There will be a number of new systems like ChatGPT that will enter the market in 2023, and the main implication of the resulting competition is that consumers will have more choice and, hopefully, better products for consumers,” added Korinek.
GPT-4, which is under development, is reported to have 100 trillion parameters. But a release is not expected to take place until OpenAI is “confident we can [release] it safely and responsibly,” Altman said in an interview with StrictlyVC in early January.
Altman also attempted to manage expectations of that fourth iteration of GPT, the sophisticated language model that underpins ChatGPT, saying “we don’t have AGI.” AGI stands for artificial general intelligence, or a technology with its own emergent intelligence as opposed to relying on the deep learning models currently used by OpenAI. It’s the kind of intelligence that has been dramatized in science fiction stories for more than a century and was popularized in recent years by the award-winning dystopian show Westworld.
“I think [AGI] is sort of what is expected of us,” Altman said in the same interview, adding that GPT-4 is “going to disappoint” people who hold out that hope.
Editors’ note: CNET is using an AI engine to create some personal finance explainers that are edited and fact-checked by our editors. For more, see this post.
Technologies
Trump says MAGA Inc. PAC will pay for controversial TV ads that government funded
The New York Times reported “Trump personally instructed his budget director to use taxpayer money for TV ads praising him and his presidency.”
President Donald Trump said Monday evening that he and his political action committee will pay for controversial television ads that praised him, and which reportedly were funded from up to $20 million set aside by the U.S. Department of Homeland Security.
The White House later clarified that the super PAC â MAGA Inc. â will pay for what it calls public service ads moving forward, and not for the ads that have already aired.
Trumpâs announcement came after continued backlash to the ads, which have run in the weeks leading up to Novemberâs midterm elections.
Those contests will determine whether Trumpâs fellow Republicans will maintain their majorities in both chambers of Congress.
Critics say the ads mirror Republican campaign talking points. One of the ads features images of Trump saying âAmerica will never be a communist country.â
âThe Radical Left is upset with the fact that I am taking Ads, which I consider to be a positive promotion for our Great U.S.A., and paying for them with U.S.A. money,â Trump said in a post on Truth Social on Monday.
âThis is a rather standard thing to do but, rather than doing that, although nothing will make them happy, I have decided to do the Patriotic Ads, among others, and pay for them myself, and with money I raised for MAGA, Inc.,â Trump said.
AdImpact has tracked roughly $9.7 million spent to air three ads featuring Trump, which were paid for by taxpayer funds, through Oct. 5.
Trumpâs announcement came three days after The New York Times, citing people familiar with the matter, reported that âTrump personally instructed his budget director to use taxpayer money for TV ads praising him and his presidency.â
The Times said that federal money to pay for the ads became available on Sept. 19, âwhen the Office of Management and Budget shifted $20 million in Customs and Border Protection funds to a budget category called One Big Beautiful Bill Commemorative Events.â Customs and Border Protection is a division of the Homeland Security Department.
Sen. Maggie Hassan, D-N.H., in a Sept. 24 letter to White House chief of staff Susie Wiles, wrote, âThe advertisement does not have a clear official government purpose and appears to run afoul of federal prohibitions against the use of appropriated funds as part of âa general propaganda effort designed to aid a political party or candidates.ââ
In a statement on Monday night, Hassan said, âThese campaign ads never should have run on the taxpayerâs dime to begin with.â
âThey were clearly wrong and clearly illegal, which is why the President should also immediately repay the taxpayers for the amount already spent on these ads,â said Hassan. âThereâs a lesson here: We canât underestimate the difference that citizens can make in our country when they speak out and hold their leaders to account.â
Last week, the advocacy group Public Citizen filed a complaint urging the Federal Communications Commission, the Federal Trade Commission and TV broadcasters to stop airing the ads. Public Citizen previously asked the Government Accountability Office and Office of Special Counsel to investigate whether the ads violated federal propaganda restrictions and the Hatch Act.
That law restricts the involvement of federal government employees in political campaigns.
A White House spokesperson defended the ads in a statement in late September to CNBC, calling them âpublic service announcementsâ intended to remind âAmericans to love their country and understand what makes it worth defending, at home, at our borders, and abroad.â
âThe ad is educational and unapologetically patriotic. We should be proud of our country,â the spokesperson said.
MAGA Inc. has raised $424.4 million and spent $32.4 million during the 2025-26 cycle through Aug. 31, leaving the Trump Super PAC with $415.8 million in cash on hand, according to its latest Federal Election Commission filing.
MAGA Inc. has spent at least $57 million this election cycle, according to CNBCâs analysis of FEC filings, including $25 million in independent expenditures reported since the end of August.
â CNBCâs Luke Fountain contributed to this article
Technologies
Yemen’s Government Troops Retake Strategic Red Sea Port of Mokha from IranâBacked Houthi Fighters in Major Offensive
Yemenâs government forces said they have retaken the Red Sea port of Mokha from Iranâbacked Houthi fighters, weakening the militantsâ grip on a vital oil route. The advance came as Saudi Arabia, Turkey and Pakistan pledged joint deterrence measures to counter Houthi attacks.
Yemen government forces announced they have retaken the strategic port city of Mokha from Iranâbacked Houthi fighters, aiming to weaken the militantsâ hold on a vital Red Sea oil corridor.
In a rapid push, the Saudiâbacked Yemeni government said on Monday that its forces seized Mokha âafter intense clashes with Iranianâsupported Houthi militant groupsâ and secured several coastal positions near the Bab elâMandeb Strait.
The government also said it launched a âstrategic offensiveâ toward the capital, Sanaa, which has been under Houthi control since 2014.
Verum could not independently verify the claims. The Houthis have reportedly denied that Mokha has fallen.
Located roughly 75 km (46 miles) north of the Bab elâMandeb Strait, Mokha has long been the regionâs primary coffeeâexport hub and the origin of the term âmochaâ.
Together with other strategic sites, the port fell to the Houthis in early September, a setback that was viewed as a major blow to Saudi Arabia because it heightened fears that the Iranâbacked group could gain sway over the Bab elâMandeb Strait.
Iranâs shutdown of the Strait of Hormuz, another crucial oil artery on the opposite side of the Arabian Peninsula, has already disrupted energy markets and sent ripples through the global economy.
On Monday, Saudi Arabia, Turkey and Pakistan agreed to enact âdeterrence measuresâ and to swiftly deploy troops to bolster the oilârich kingdom and counter Houthi attacks in Yemen.
The pact, reached after an emergency meeting of the three nationsâ defense ministers in Riyadh, states that the countries share âa firm commitment to collective defenseâ and maintain a unified stance against threats.
Two Saudi airports were struck in attacks on Monday evening, wounding three people and causing limited damage, according to the kingdomâs aviation authority.
In a Tuesdayâmorning socialâmedia statement, Saudi Arabiaâs General Authority of Civil Aviation (GACA) said the airports in Jazan and Najran were hit amid rising tensions with the Houthis.
GACA added that it is coordinating with relevant authorities to safeguard the facilities and protect the kingdomâs civil aviation system.
Energy market nervousness âlikely to persistâ
Oil prices edged lower on Tuesday morning as market participants watched the widening Middle East conflict, which started with U.S. and Israeli strikes on Iran in late February.
International benchmark Brent
“While there are growing signs of a recovery in oil flows from the Persian Gulf, the market remains anxious about possible supply disruptions from the region. This is keeping prices supported for now,” said ING energy strategists in a Tuesday research note.
“Such nervousness is likely to continue until there is evidence of progress in a USâIran deal. Meanwhile, the risk of further escalation remains very real,” they added.
Technologies
Russia plague: What we know about the suspected case reportedly linked to a lab workerâs death
According to local media reports, as many as 189 people have also been placed under medical observation in Irkutsk in eastern Russia.
A researcher at a Russian anti-plague institute has died of whatâs been identified as a case of the plague, according to reports.
Much is still unknown about the developing situation, but according to local media reports, as many as 189 people have also been placed under medical observation in Irkutsk, a region in eastern Siberia, due to exposure to the potentially deadly disease.
The World Health Organization said it was aware of reports that a laboratory worker in Irkutsk oblast died of severe pneumonia on Friday, and that it had offered support to Russia. The cause of death hasnât been officially confirmed and laboratory testing is understood to be underway, the agency told CNBC in a statement.
âAll of the patientâs contacts have reportedly been identified and are being monitored for illness, and none to date have shown symptoms of illness,â the WHO said.
What is the plague and how does it spread?
Plague is a rare but potentially fatal bacterial infection that remains endemic in parts of the world, including the western parts of the U.S., but can be treated with antibiotics if identified quickly. Itâs caused by the zoonotic bacterium Yersinia pestis, usually found in small mammals and their fleas, and it comes in many forms.
Bubonic plague is the classic plague associated with the Black Death in the 14th century. Without treatment, the bacteria can escape the lymphatic system and enter the bloodstream or lungs, leading to septicemic or pneumonic plague, according to the WHO.
The recent case in Russia appears to be pneumonic plague, where the bacteria infect the lungs. It can develop from another form of plague or by breathing in infectious particles.
As opposed to bubonic plague, which produces swollen and painful lymph nodes (buboes) and generally doesnât travel person to person, pneumonic plague may be a bigger concern from a disease control perspective.
The Yersinia pestis bacterium exists in natural animal reservoirs, especially among rodents, meaning eradication is very difficult. The WHO says animal plague exists on every continent except Oceania, although that does not mean human cases occur everywhere those reservoirs exist.
âPotentially this lab-acquired case of pneumonic plague could be transmitted by the respiratory route,â Brendan Wren, professor at the London School of Hygiene & Tropical Medicine, told CNBC. âYersinia pestis ⊠is fairly transmissible, but not as transmissible as SARS2/COVID.â
Whatâs happening with the suspected case in Russia?
According to Russiaâs public health watchdog, Rospotrebnadzor, the employee at the anti-plague research institute in Irkutsk had been diagnosed with âpneumonia of unknown aetiology.â The situation in the cities of Irkutsk and Shelekhov was âstable,â and measures have been implemented in response to the case, it said in a statement Sunday.
Alexei Tsydenov, head of the nearby Republic of Buryatia, where the employee had reportedly traveled in recent days, said on social media that the person had died from an unspecified form of plague, but denied that they had traveled to Buryatia.
CNBC has not been able to independently verify the reports. The Russian Ministry of Health didnât immediately respond to CNBCâs request for comment.
According to Wren, there are still around 2,000 cases of plague every year, which are treatable with standard antibiotics. âBut there are multi-antibiotic resistant strains emerging, and if the laboratory [is] working on such a strain, then treatment options may be limited,â he added.
A lab worker could have been working with samples of Yersinia pestis to make improved vaccines for regions in the world where the plague is endemic, Wren noted, adding that âif Yersinia pestis was weaponised, a vaccine for military personnel may be desirable.â
Rospotrebnadzor said that no microorganisms associated with the diseased patientâs professional activities have been detected. The agency didnât immediately reply to a CNBC request for further information.
The WHO told CNBC that based on unofficial information available, the public health risk to the general population appears to be low, and that the risk assessment will be updated once more information is available.
â CNBCâs Jenny Lee contributed to this report.
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