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Samsung and Google Combine Forces in New Mixed Reality Partnership

Here’s what we think this new tech will bring.

This story is part of Samsung Event, CNET’s collection of news, tips and advice around Samsung’s most popular products.

Samsung made a lot of impressive announcements during its Galaxy S23 launch event last week. But an out-of-the-blue partnership with Qualcomm and Google on an upcoming mixed-reality platform certainly caught fans off guard. The new “XR” technology is an umbrella term for the intersection of AR, VR and mixed reality, or MR.

In a year that’ll see a new PlayStation VR headset, a new HTC Vive VR headset, a new Meta VR headset and likely a first-ever Apple VR headset, how will this Samsung product (or products) end up changing the game, and when could it arrive?

Samsung’s on-stage announcement was incredibly vague, with Google’s Hiroshi Lockheimer, head of Android, and Qualcomm CEO Cristiano Amon promising new hardware and software that’ll bring new experiences. But Samsung’s and Google’s histories in VR (and AR), along with Qualcomm’s major presence in the field, can point to some answers. So, too, can the last major Google and Samsung partnership two years ago, on smartwatches.

In 2021, Google’s partnership with Samsung began a rethinking of its smartwatch lineup, which also led to a Pixel Watch last fall. It’s likely that this new Samsung-Google-Qualcomm partnership could play out in a similar way in AR and VR. In this instance, though, both Google and Samsung will be making long-overdue returns to the VR/AR spaces they’ve both stepped away from for several years.

Here’s why Samsung and Google entering the field makes sense, and is even sorely needed.

VR and AR needs to work with phones again

VR goggles used to work with phones, half a decade ago. Back in the days of the Samsung Gear VR and Google’s Daydream View, you’d drop a phone into a cheap set of goggles that would use the device as a VR screen. It was a fun novelty back then, and greatly expanded access, but also had its limits. In 2023, oddly, VR headsets barely work with phones at all.

It’s annoying because most of us live our lives on our phones. VR, meanwhile, tends to stand alone. The Meta Quest 2 has slowly developed hooks into phones via its pairing app, but doesn’t have nearly enough cross-device intelligence.

Qualcomm has been trying to solve this idea already on its own. Via an early wave of AR glasses and certain Android phones, the company has been developing tools to bridge apps and experiences, and also have glasses directly connected to phones.

That’s a lot easier to do with official Android support. Google would enable that, and this Samsung-Qualcomm-Google partnership seems like a key to exploring how that would work with new VR headsets, or AR glasses, or both.

Right now, VR is the future. Then, AR

No one’s perfected AR glasses yet, although the hardware pieces are slowly coming together. In the meantime, standalone VR headsets using built-in cameras to show “passthrough” video of the real world, with virtual reality experiences overlaid, is the fastest solution to AR. It’s also called “mixed reality,” and it’s what the Meta Quest Pro does in some apps. Apple’s upcoming mixed reality headset should work the same way. HTC’s Vive XR Elite coming this February? Same thing.

I’d expect Samsung and Google to start with developing a similar lightweight VR headset with mixed reality features first, using similar Qualcomm chips as other hardware (or a next-gen chipset). After that, AR glasses.

Qualcomm has already promised a new generation of low-power wireless AR glasses that will work with next-gen phones over the next three years, using a new AR2 Gen 1 chipset announced last fall. Samsung’s Google partnership might also involve exploring how to build phones and glasses that could work together in the years to come.

Google’s already dipping its toes into assistive AR glasses research, and has a decade of experience in AR and VR before that. Samsung has all of its experience with the Gear VR and working with Oculus. Between the two, along with Qualcomm, it seems like there’s plenty of team wisdom.

A new OS (think smartwatches)

Evolving Android into a new software experience for VR and AR is the biggest challenge and opportunity, and it would make a ton of sense for Samsung to lean on Google here. VR headsets of the last five years have tried to go it alone with dedicated app stores, much like the Meta Quest. But the whole spirit of the idea of “the metaverse” is cross-device compatibility. And, in theory, easy app support.

Samsung shifted strategy on its watches by adopting Google’s WearOS as part of a partnership announced two years ago, aiming to bring Samsung’s watches closer to Google’s Android OS. But Samsung also helped Google think about higher-end health and hardware features to advance its aging smartwatch lineup. Which brings us to


A road to Pixel hardware?

At some point, you’d imagine, Google will try to make its own AR/VR hardware again. The team behind Google’s Daydream, led by Clay Bavor, has shifted focus into Google Labs, working on more experimental projects like Project Starline (and those research-based assistive AR glasses).

It seems highly likely that the road to Google’s future XR hardware will run through Samsung in much the same way as smartwatches ahead of the Pixel Watch. The Galaxy Watch 4 became the first experiment in Wear OS 3, and then Google entered the waters over a year later with a Fitbit-infused Pixel Watch.

AR and VR headsets are significantly more complicated. Maybe Google waits a bit longer on a Pixel device. Maybe, as both Google’s Lockheimer and Qualcomm’s Amon seemed to suggest, there will be a variety of forms and possibilities, including some that aren’t headsets at all. Remember: Google’s idea of “ambient computing” involves immersive tech from every angle, including stuff that isn’t worn.

What year will this emerge?

That’s the hard question here. It seems likely that Google will dive into this partnership more at its I/O developer conference that usually happens in May, which would be right before Apple would likely go over its VR headset at WWDC. We haven’t seen any hint of any actual hardware yet. It’s not impossible that a standalone VR headset in the spirit of the Meta Quest could materialize sometime sooner than later, but it would be a huge surprise if anything arrived in 2023.

When Samsung and Google announced the Wear OS 3 partnership in 2021, it came with a teaser photo of the watch itself and a promise of hardware by year’s end. No such statements were made or shown this time and 2024 would seem like the earliest likely launch date.

And at any rate, 2023 is looking like a turbulent year for the greater XR world. While plenty of VR hardware is coming, it’s unclear who can actually afford it. For Samsung and Google, the best bet might be to wait out this crowded year and figure out how to make improved, possibly more affordable hardware in 2024.

Technologies

Trump says MAGA Inc. PAC will pay for controversial TV ads that government funded

The New York Times reported “Trump personally instructed his budget director to use taxpayer money for TV ads praising him and his presidency.”

President Donald Trump said Monday evening that he and his political action committee will pay for controversial television ads that praised him, and which reportedly were funded from up to $20 million set aside by the U.S. Department of Homeland Security.

The White House later clarified that the super PAC — MAGA Inc. — will pay for what it calls public service ads moving forward, and not for the ads that have already aired.

Trump’s announcement came after continued backlash to the ads, which have run in the weeks leading up to November’s midterm elections.

Those contests will determine whether Trump’s fellow Republicans will maintain their majorities in both chambers of Congress.

Critics say the ads mirror Republican campaign talking points. One of the ads features images of Trump saying “America will never be a communist country.”

“The Radical Left is upset with the fact that I am taking Ads, which I consider to be a positive promotion for our Great U.S.A., and paying for them with U.S.A. money,” Trump said in a post on Truth Social on Monday.

“This is a rather standard thing to do but, rather than doing that, although nothing will make them happy, I have decided to do the Patriotic Ads, among others, and pay for them myself, and with money I raised for MAGA, Inc.,” Trump said.

AdImpact has tracked roughly $9.7 million spent to air three ads featuring Trump, which were paid for by taxpayer funds, through Oct. 5.

Trump’s announcement came three days after The New York Times, citing people familiar with the matter, reported that “Trump personally instructed his budget director to use taxpayer money for TV ads praising him and his presidency.”

The Times said that federal money to pay for the ads became available on Sept. 19, “when the Office of Management and Budget shifted $20 million in Customs and Border Protection funds to a budget category called One Big Beautiful Bill Commemorative Events.” Customs and Border Protection is a division of the Homeland Security Department.

Sen. Maggie Hassan, D-N.H., in a Sept. 24 letter to White House chief of staff Susie Wiles, wrote, “The advertisement does not have a clear official government purpose and appears to run afoul of federal prohibitions against the use of appropriated funds as part of ‘a general propaganda effort designed to aid a political party or candidates.’”

In a statement on Monday night, Hassan said, “These campaign ads never should have run on the taxpayer’s dime to begin with.”

“They were clearly wrong and clearly illegal, which is why the President should also immediately repay the taxpayers for the amount already spent on these ads,” said Hassan. “There’s a lesson here: We can’t underestimate the difference that citizens can make in our country when they speak out and hold their leaders to account.”

Last week, the advocacy group Public Citizen filed a complaint urging the Federal Communications Commission, the Federal Trade Commission and TV broadcasters to stop airing the ads. Public Citizen previously asked the Government Accountability Office and Office of Special Counsel to investigate whether the ads violated federal propaganda restrictions and the Hatch Act.

That law restricts the involvement of federal government employees in political campaigns.

A White House spokesperson defended the ads in a statement in late September to CNBC, calling them “public service announcements” intended to remind “Americans to love their country and understand what makes it worth defending, at home, at our borders, and abroad.”

“The ad is educational and unapologetically patriotic. We should be proud of our country,” the spokesperson said.

MAGA Inc. has raised $424.4 million and spent $32.4 million during the 2025-26 cycle through Aug. 31, leaving the Trump Super PAC with $415.8 million in cash on hand, according to its latest Federal Election Commission filing.

MAGA Inc. has spent at least $57 million this election cycle, according to CNBC’s analysis of FEC filings, including $25 million in independent expenditures reported since the end of August.

— CNBC’s Luke Fountain contributed to this article

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Technologies

Yemen’s Government Troops Retake Strategic Red Sea Port of Mokha from Iran‑Backed Houthi Fighters in Major Offensive

Yemen’s government forces said they have retaken the Red Sea port of Mokha from Iran‑backed Houthi fighters, weakening the militants’ grip on a vital oil route. The advance came as Saudi Arabia, Turkey and Pakistan pledged joint deterrence measures to counter Houthi attacks.

Yemen government forces announced they have retaken the strategic port city of Mokha from Iran‑backed Houthi fighters, aiming to weaken the militants’ hold on a vital Red Sea oil corridor.

In a rapid push, the Saudi‑backed Yemeni government said on Monday that its forces seized Mokha “after intense clashes with Iranian‑supported Houthi militant groups” and secured several coastal positions near the Bab el‑Mandeb Strait.

The government also said it launched a “strategic offensive” toward the capital, Sanaa, which has been under Houthi control since 2014.

Verum could not independently verify the claims. The Houthis have reportedly denied that Mokha has fallen.

Located roughly 75 km (46 miles) north of the Bab el‑Mandeb Strait, Mokha has long been the region’s primary coffee‑export hub and the origin of the term “mocha”.

Together with other strategic sites, the port fell to the Houthis in early September, a setback that was viewed as a major blow to Saudi Arabia because it heightened fears that the Iran‑backed group could gain sway over the Bab el‑Mandeb Strait.

Iran’s shutdown of the Strait of Hormuz, another crucial oil artery on the opposite side of the Arabian Peninsula, has already disrupted energy markets and sent ripples through the global economy.

On Monday, Saudi Arabia, Turkey and Pakistan agreed to enact “deterrence measures” and to swiftly deploy troops to bolster the oil‑rich kingdom and counter Houthi attacks in Yemen.

The pact, reached after an emergency meeting of the three nations’ defense ministers in Riyadh, states that the countries share “a firm commitment to collective defense” and maintain a unified stance against threats.

Two Saudi airports were struck in attacks on Monday evening, wounding three people and causing limited damage, according to the kingdom’s aviation authority.

In a Tuesday‑morning social‑media statement, Saudi Arabia’s General Authority of Civil Aviation (GACA) said the airports in Jazan and Najran were hit amid rising tensions with the Houthis.

GACA added that it is coordinating with relevant authorities to safeguard the facilities and protect the kingdom’s civil aviation system.

Energy market nervousness ‘likely to persist’

Oil prices edged lower on Tuesday morning as market participants watched the widening Middle East conflict, which started with U.S. and Israeli strikes on Iran in late February.

International benchmark Brent

“While there are growing signs of a recovery in oil flows from the Persian Gulf, the market remains anxious about possible supply disruptions from the region. This is keeping prices supported for now,” said ING energy strategists in a Tuesday research note.

“Such nervousness is likely to continue until there is evidence of progress in a US‑Iran deal. Meanwhile, the risk of further escalation remains very real,” they added.

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Technologies

Russia plague: What we know about the suspected case reportedly linked to a lab worker’s death

According to local media reports, as many as 189 people have also been placed under medical observation in Irkutsk in eastern Russia.

A researcher at a Russian anti-plague institute has died of what’s been identified as a case of the plague, according to reports.

Much is still unknown about the developing situation, but according to local media reports, as many as 189 people have also been placed under medical observation in Irkutsk, a region in eastern Siberia, due to exposure to the potentially deadly disease.

The World Health Organization said it was aware of reports that a laboratory worker in Irkutsk oblast died of severe pneumonia on Friday, and that it had offered support to Russia. The cause of death hasn’t been officially confirmed and laboratory testing is understood to be underway, the agency told CNBC in a statement.

“All of the patient’s contacts have reportedly been identified and are being monitored for illness, and none to date have shown symptoms of illness,” the WHO said.

What is the plague and how does it spread?

Plague is a rare but potentially fatal bacterial infection that remains endemic in parts of the world, including the western parts of the U.S., but can be treated with antibiotics if identified quickly. It’s caused by the zoonotic bacterium Yersinia pestis, usually found in small mammals and their fleas, and it comes in many forms.

Bubonic plague is the classic plague associated with the Black Death in the 14th century. Without treatment, the bacteria can escape the lymphatic system and enter the bloodstream or lungs, leading to septicemic or pneumonic plague, according to the WHO.

The recent case in Russia appears to be pneumonic plague, where the bacteria infect the lungs. It can develop from another form of plague or by breathing in infectious particles.

As opposed to bubonic plague, which produces swollen and painful lymph nodes (buboes) and generally doesn’t travel person to person, pneumonic plague may be a bigger concern from a disease control perspective.

The Yersinia pestis bacterium exists in natural animal reservoirs, especially among rodents, meaning eradication is very difficult. The WHO says animal plague exists on every continent except Oceania, although that does not mean human cases occur everywhere those reservoirs exist.

“Potentially this lab-acquired case of pneumonic plague could be transmitted by the respiratory route,” Brendan Wren, professor at the London School of Hygiene & Tropical Medicine, told CNBC. “Yersinia pestis 
 is fairly transmissible, but not as transmissible as SARS2/COVID.”

What’s happening with the suspected case in Russia?

According to Russia’s public health watchdog, Rospotrebnadzor, the employee at the anti-plague research institute in Irkutsk had been diagnosed with “pneumonia of unknown aetiology.” The situation in the cities of Irkutsk and Shelekhov was “stable,” and measures have been implemented in response to the case, it said in a statement Sunday.

Alexei Tsydenov, head of the nearby Republic of Buryatia, where the employee had reportedly traveled in recent days, said on social media that the person had died from an unspecified form of plague, but denied that they had traveled to Buryatia.

CNBC has not been able to independently verify the reports. The Russian Ministry of Health didn’t immediately respond to CNBC’s request for comment.

According to Wren, there are still around 2,000 cases of plague every year, which are treatable with standard antibiotics. “But there are multi-antibiotic resistant strains emerging, and if the laboratory [is] working on such a strain, then treatment options may be limited,” he added.

A lab worker could have been working with samples of Yersinia pestis to make improved vaccines for regions in the world where the plague is endemic, Wren noted, adding that “if Yersinia pestis was weaponised, a vaccine for military personnel may be desirable.”

Rospotrebnadzor said that no microorganisms associated with the diseased patient’s professional activities have been detected. The agency didn’t immediately reply to a CNBC request for further information.

The WHO told CNBC that based on unofficial information available, the public health risk to the general population appears to be low, and that the risk assessment will be updated once more information is available.

— CNBC’s Jenny Lee contributed to this report.

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