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Samsung’s Galaxy S23 Faces Its Biggest Challenge, and It Isn’t Apple

Premium phones keep appealing to consumers, but with carrier deals declining, that could change.

Consumers have flocked to Samsung’s top phones for their cutting-edge features, and the new Galaxy S23 phones continue that tradition, especially with a 200 megapixel main camera on its top-tier Galaxy S23 Ultra. But they’ve also been popular thanks to generous discounts from Samsung itself and US carriers eager to lure in new customers.

Those deals, however, are about to dry up.

Over the last few years, the wireless carriers have been essentially subsidizing the price tag of premium smartphones to get customers to sign up for lengthy three-year contracts. That’s helped people afford the most expensive phones as sales of cheaper handsets continue to decline.

But Verizon and AT&T both said they’ll be reducing their promotional discounts for phones going forward, representing a shake-up in the phone-carrier dynamic. That could have a big impact on whether US consumers still see top-of-the-line handsets across all brands as a good purchase, with Samsung particularly feeling the pain.

«It’s even more concerning for Samsung, as they are leaning on premium devices growth to navigate through the tough road ahead,» said IDC research director Nabila Popal, pointing to Samsung’s president and head of mobile experience T.M. Roh telling Reuters of the company’s focus on selling high-end phones in developed and up-and-coming markets.

That isn’t to say consumers are getting a bad deal with the new Galaxy S23 phones, which start at $800 for the base model and go up to $1,200 for the S23 Ultra. Samsung was smart to keep its prices level with last year’s models, Popal said, so consumers are paying the same for a better chipset and cameras.

But there’s little doubt that the priciest phones had continued to be appealing to consumers because of carrier-supported trade-in offers and promotions. «If they decrease, it would definitely have a negative impact on the industry,» Popal said.

Samsung isn’t the only company navigating a troubled phone market, though its rival Apple is dealing with entirely different challenges. iPhone sales dropped 8% during the holiday season, partially due to COVID-19 shutdowns and protests in parts of China where Apple’s phones are built, leading to supply shortages of the company’s top-tier iPhone 14 Pro series. People couldn’t get enough iPhones.

For Samsung, the challenge will be continuing to convince people that its phones are worth the high cost without as many carrier discounts softening the blow to consumer wallets. At Samsung Unpacked and the launch of the new S23 series, Roh was optimistic that the challenging economy could be the time for expensive phones to shine.

«When times get hard, then people would be more cautious in the choices that they make,» Roh told CNET Senior Editor Lisa Eadicicco through a translator. «In other words, they would be looking for greater value to be gained.»

Samsung’s newest top-tier phones may be a trial balloon for other phonemakers with launches planned for later in the year, as the macroeconomic conditions and lower subsidies add more uncertainty to the flagship phone market. Regardless, the S23 phones will help keep Samsung competitive until its next set of devices arrive, which are expected to be new versions of its Z-line of foldables, which have traditionally come out in August.

«An expected portfolio expansion of 5G and foldable smartphones throughout 2023 will help Samsung consolidate revenue growth and sustain leadership in a contracting market,» said David McQueen, research director at global technology intelligence firm ABI Research.

Whether those 5G or foldable features are considered good value in an age of shrinking deals remains a big question.

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Apple CEO Tim Cook Steps Down, John Ternus Replaces Him

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Technologies

Today’s NYT Mini Crossword Answers for Tuesday, April 21

Here are the answers for The New York Times Mini Crossword for April 21

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.


Need some help with today’s Mini Crossword? I thought that 4-Across, 7-Across and 3-Down were pretty fun — little puzzles inside of the puzzle. Read on for all the answers. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.

Mini across clues and answers

1A clue: Like the name Phil Quickley, for a speedy crossword solver?
Answer: APT

4A clue: What connects these names: Al Green, Betty White, Rose Byrne
Answer: COLOR

6A clue: Star ___ (plant with a pointy pod)
Answer: ANISE

7A clue: What connects these names: Tennessee Williams, Georgia O’Keeffe, Denzel Washington
Answer: STATE

8A clue: Teslas and Rivians, for short
Answer: EVS

Mini down clues and answers

1D clue: Assumed name
Answer: ALIAS

2D clue: Washington paper
Answer: POST

3D clue: What connects these names: Chris Pine, Zach Cherry, Willow Smith
Answer: TREE

4D clue: Detective’s assignment
Answer: CASE

5D clue: Currently broadcasted
Answer: ONTV

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Technologies

OnePlus Reveals New Phones Despite Uncertain Future

Amid rumors of leaving certain markets, the company introduces the Nord CE6 and Nord CE6 Lite.

There’s uncertainty about OnePlus’ future in the UK and Europe, but it’s full steam ahead in Asia for now. The Chinese-based tech company said Monday in a post on X that it will launch two new phones — the Nord CE6 and Nord CE6 Lite — in India on May 7. OnePlus didn’t say when the phones would be available in the US and other markets and didn’t say how much they would cost.

That’s unfortunate, as both Nord phones build on the brand’s recent set of phones with large-capacity batteries. But whereas last year’s flagship OnePlus 15 has a 7,300-mAh one, the Nord CE6 has a massive 8,000-mAh battery, which should last for 2.5 days on a full charge, according to the phone’s listing. While it doesn’t share how fast the phone’s wired or wireless charging is, it does note that the Nord CE6 has 27-watt reverse charging to donate battery charge to other devices. The Nord CE6 Lite, presumably the cheaper version, has a 7,000-mAh battery.

The Nord CE6 and CE6 Lite, visible in a listing on Amazon in India, don’t have prices yet, but they do have a launch date of May 7.

The OnePlus Nord CE6 is powered by a Snapdragon 7s Gen 4 system on a chip alongside a Touch Reflex chip. The Nord CE6 has a 1.5K AMOLED display with a 144Hz refresh rate that reaches up to 1,800 nits of peak brightness. The cheaper Nord CE6 Lite includes a MediaTek Dimensity 7400 Apex chipset, and its screen also has a 144Hz refresh rate.

The Nord CE6 will be available in three colors — fresh blue, lunar pearl and pitch black — while the Nord CE6 Lite will have two options: vivid mint and hyper black.

The announcements come amid uncertainty about OnePlus’ status in non-Asian markets. Android Authority reported that several high-level employees in the UK and Europe have recently left the company, which is reportedly «evaluating its regional roadmap and product strategy.» There were also rumors that the company might shut down its operations in the UK and Europe. OnePlus is owned by Chinese conglomerate BKK Electronics, which also owns phone brand Oppo.

A representative for OnePlus did not immediately respond to a request for comment.

We loved the OnePlus 15’s battery

Earlier this year, CNET revealed its picks for the best battery life among phones, after rigorous testing of 35 models. The iPhone 17 Pro Max was our winner, and the iPhone 17 and OnePlus 15 were both tied for second place.

CNET also compared the OnePlus 15 and OnePlus 15R, with the choice basically coming down to whether you want a bit more premium (at a higher price) or a decent version for $100 to $200 less.

Austin Evans, a tech tester with 5.76 million subscribers to his YouTube channel, said he’s «really happy» that the Nord CE6 and Nord CE6 Lite phones are at least launching in India for now.

«I like OnePlus, they’ve been a disruptive force for years and generally provide pretty good value,» Evans said. «That being said, I’m wary of how ironclad their commitment to the US market will be. Everything I’ve heard suggests they’re narrowing scope significantly to focus on growth markets like India. Fair play, but I’m still a bit concerned about the long-term plans for the company.»

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