Technologies
Apple Should Build Its AR on the Meta Quest
Commentary: Its glasses may be on hold, but the immediate future is already in front of us.
Apple’s first-ever VR-AR or “mixed reality” device is expected this year, and already its follow-up product seems to be on hold. According to Bloomberg’s reliable Mark Gurman, a planned set of AR glasses isn’t coming from Apple anytime soon. That’s OK: AR glasses don’t seem like they’re imminent from anyone.
After a trip to Las Vegas to try out some of the emerging technologies around future VR and AR headsets, one thing is increasingly clear: Everyone’s trying to figure out AR glasses, but everyone’s trying to perfect VR headsets. The difference between those two scenarios is bigger than you think.
All-day AR glasses that are useful, work convincingly, have long enough battery life, work with your phone and function as actually legit prescription glasses haven’t materialized, although the pieces are coming into place. Companies like Meta have promised a decade-long path to these glasses. It turns out, maybe, that’s going to be the case for everyone else, too. I’ve seen smart glasses that look real but don’t do much, or glasses with AR that feel chunky and do some things, but don’t quite work with my vision and can’t figure out how to work with my phone yet. Chipmaker Qualcomm is working on this; Google, Apple and Samsung need to solve it someday, too.
In the meantime, VR already has a very real and reasonably popular product that most families I know in the everyday world are familiar with: the Meta (formerly Oculus) Quest 2.
Read more: The Quest 2 Is Still the Best VR Headset For Now
That recognition is no small thing. I think of the Quest’s place in everyday life like the Amazon Echo was years ago: something odd that over time became familiar, normalized. Something reasonably priced, and good enough to do a few things actually well. The Quest 2 is basically a game console. Where Meta has struggled is figuring out how to expand that base beyond gamers.
Following Meta’s playbook is something I expected Apple would do. Heck, I expect most companies are going to do it. The Quest 2 works just like most people imagine it will, or better. It’s a bit of instant magic that’s totally wire-free.
The Quest 2 does have downsides. In fact, those problems emerge the more you use it. I find connecting with friends and social spaces gets weird and buggy, prone to lag, disconnects and way-too-basic avatars. The battery life is bad. For fitness apps, which the Quest 2 can do surprisingly well, it’s still not good at really managing sweat or keeping my glasses from fogging.
Even though Meta wants the Quest 2 and higher-end, work-focused Quest Pro to open up new ways to work by creating virtual monitors around my laptop, the connections and display quality aren’t good enough to be more than a clever experiment most of the time. I can see my laptop keyboard with the Quest Pro’s passthrough cameras, but typing feels awkward and nowhere near as good as when I’m just on my laptop… and I can’t see my phone screen to check messages, either. The Quest can show me phone notifications like a basic smartwatch from a decade ago, but I can’t interact with them.
These VR headsets can even do some basic AR, using passthrough cameras that “mix reality” to show the real world in fuzzier video, with VR layered on top. The effect is sometimes pretty amazing, and could even approach feelings I’ve had with early AR headsets like the Microsoft HoloLens 2.
So where does that put Apple? Clearly, there’s a headset coming soon. And according to Bloomberg’s Gurman, the next goal after this first expensive headset is to work on a more affordable model. It’s like Meta’s approach to the Quest and Quest Pro, in reverse. And there are plenty of things Apple could focus on to make its entry into VR (and AR) worth the effort.
Better comfort, better fitness
The Quest 2 is already an affordable fitness device, and pairs with watches to show heart rate and fitness stats. Apple clearly has an advantage on time spent developing the Apple Watch, fitness and health tracking, and its Fitness Plus subscription video workouts, which also have overlaid fitness stats.
Apple could emphasize workouts and fitness on its headset, with comfortable, breathable straps and face pieces that could feel better for exercise. Meta is starting to realize it needs to improve comfort for VR: A recent Razer partnership using head straps made by CPAP-maker ResMed shows a need for better materials. I’d expect Apple to make this aspect a key part of the headset’s advantages. There are other advantages, too. Apps like Beat Saber and Supernatural use music for fitness, and Apple already has all of Apple Music at its disposal.
Connect better with laptops, iPads, phones, watches
VR headsets right now have an extremely hard time working well with all the other things we have lying around us. I can’t get a Quest to connect nicely with my phone all the time. To work with my laptop, I need a specialized third-party app with its own thing I have to install on my laptop and turn on.
Meanwhile, Apple has been focusing on handoffs and continuity across AirPods, HomePods, iPhones, Apple Watches, MacBooks, Apple TVs… all over the place. That’s what’s needed to make a VR headset seem seamless and integrated into other stuff. I want to check my watch in VR, or use it to control apps. Or use my phone, and also see the phone. Suddenly grab my laptop, and the headset connects. Incoming calls? No problem. Send myself things back and forth from my phone or laptop and get all the files and things I want, and not feel like I’m on a vacation from them. That’s what Apple’s headset could set out to achieve.
That’s a best-case scenario. Much like the first Apple Watch and iPhone, the actual Day 1 functions of this headset might end up disappointing.
Better social
Even though the metaverse is on everyone’s minds, there aren’t many big social spaces in VR that work well. Microsoft’s Altspace is nice, but often feels empty. VRChat is wild, experimental, full of big features and ideas, and feels like a messy explosion that’s hard to jump into. Meta can’t get enough people into Horizon Worlds. Even when these platforms do work, for concerts or events, the limits on people who can attend at once, the lag and drop-off, not to mention the avatar limits, make it a trade-off versus any other way you could connect on a phone or laptop.
Apple may not be able to solve this any better for larger-scale experiences, but for more intimate and several-person FaceTime-like moments, Apple could make shared experiences in VR work a lot better. Meta hasn’t perfected social VR yet, and someone needs to.
Can Apple make a better controller? (Or none?)
The Quest 2 controllers are fine, but all of VR leans on the same game controller-like inputs for headsets. Apple’s headset could lean more on hand tracking, or wearable inputs like the Apple Watch. I’m curious if a more work-oriented controller or accessory can be created that makes the headset feel better for taking on apps beyond games. Meta’s working on a long-term, game-changing shift to neural input wristbands eventually, but it’s unclear whether this approach will end up succeeding.
The Quest platform has continually improved its hand tracking over the years. However, hand tracking’s reliance on particular gestures without any physical feedback is an imperfect solution right now. Maybe Apple tries hand tracking along with using an Apple Watch or the iPhone for tactile haptic feedback, or finds a smaller go-between accessory.
I’ve been trying out experimental haptic technology recently, trying to imagine how VR could think its way to new inputs. This headset feels like the biggest opportunity Apple’s ever faced to create a brand-new type of input device that could make a big impact on the landscape. If it’s done right, maybe it’ll be the input accessory that makes its future AR glasses, whenever they arrive, seem feasible.
Build out more interesting mixed reality
For all the Meta Quest Pro promises to blend AR and VR with its mixed-reality capabilities, not many apps tap into its extras yet. I’ve seen some mind-blowing demos of mixed reality in VR with the ultra-high-end Varjo XR-3 connected to a PC, which at least showed me ways that a VR headset could begin to feel like a portal interconnected to my own home reality. Apple could start experimenting with more engaging AR moments in a high-end VR headset, and at least get the ball rolling on things that work in advance of whenever its AR glasses are ready, years from now.
Smaller sessions in VR may make more sense right now
VR is a thing I don’t use all the time, and that’s true for most people. Maybe that’s exactly where Apple should start. It’s not a given we’ll want to wear AR glasses everywhere, or even what those glasses would be good for. In the meantime, a VR headset at home that’s meant to be worn sometimes, but not all the time, is the place most of us feel safest to start. It’s why the Quest is something people actually use.
It’s also a way to avoid dealing with questions of accommodating true prescription vision needs in everyday glasses, something no one’s succeeded in tackling, either. VR headsets sometimes need prescription inserts, but many just fit right over the glasses we already have. I prefer the easy-fit solution: I don’t need to make VR a thing I spend a whole day in. I’ll settle for a truly useful hour or two, and if Apple can make that hour or two even better than what we have now, that’s a big enough step forward for me.
Editor’s note, Jan. 20: Adds mention of Meta’s hand tracking for the Quest.
Technologies
OpenAI chief Sam Altman outlines why the AI sector is urging a slowdown: risk of losing control
Sam Altman and Dario Amodei call for a measured pace in AI development, proposing safety frameworks and international coordination to avoid losing control, while U.S. and Chinese tensions underscore the urgency.
OpenAI’s Sam Altman offered the most thorough remarks to date on potential AI safety frameworks, following his alignment with Anthropic’s Dario Amodei and Elon Musk in urging a temporary slowdown of the sector. Tensions surrounding AI safety have surged after an Anthropic researcher resigned last week, claiming that developers feared the technology could “cause humanity’s demise by the end of the decade,” a warning that spurred similar alarm among OpenAI staff and other lab members. The leaders of major AI firms have recently shown uncommon agreement, as Altman and Musk jointly endorsed Amodei’s essay calling for a measured pace in advancing the most powerful AI models. AI‑related stock prices fell on Monday as investors reacted to the statements, while U.S. President Donald Trump rejected the CEOs’ caution on Sunday, arguing that a slowdown would hinder America’s dominance in AI compared with China. Sam Altman outlines two potential disastrous outcomes for AI development. Altman stated in a late‑night X post that a federal framework establishing uniform safety standards for frontier AI is welcome, emphasizing that “no level of American competitive pressure can excuse reckless behavior.” He warned that AI advancement might lead to loss of control over future outcomes and could concentrate excessive power in the hands of a single individual or corporation. At the same time, Washington legislators are rushing to respond to demands for regulatory safeguards. The developments occur as Anthropic and OpenAI prepare for what could be historic initial public offerings, with Altman stating in a Fortune interview on Saturday that the companies will not pursue an IPO in 2026. Amodei’s three‑step plan. A primary safety concern involves models gaining the capacity to enhance their own performance, a process called recursive self‑improvement (RSI). He noted that since early summer AI has been progressing rapidly, largely because AI systems are now capable of creating the next generation of AI themselves. He warned that without oversight, the technology could outpace our capacity to comprehend and control it, making careful, possibly restrained, development essential. He outlined a three‑step approach designed to slow development while preserving commercial benefits and maintaining the United States’ competitive edge in AI. The plan calls for every frontier AI company to provide external evaluators with access comparable to that of employees — a commitment Anthropic has already made — and urges all such labs to adopt shared safety standards, curb uncontrolled AI acceleration, and coordinate globally. On Saturday, Altman posted on X that he concurred with Amodei’s call for AI firms to “pace the frontier,” adding that adopting independent evaluators with employee‑level access is a worthwhile step and that his company will follow suit. Altman said in a Monday post that consistent regulations to manage frontier risk — such as independent auditors — are valuable, but clarified that “pacing” does not equate to halting progress, which remains swift and ongoing. He concluded that the costs of pacing are justified, asserting that no level of American competitive pressure can excuse reckless actions that let capabilities outpace alignment and monitoring. He noted that governmental assistance will be needed for international coordination, but emphasized that the industry should first act independently. Coordinating AI safety measures and a sector‑wide slowdown with Chinese AI developers will present significant hurdles. The United States and China continue a rivalry for AI supremacy, with tensions rising as Chinese models become increasingly sophisticated and widely adopted. He added that the toughest aspect of his proposal is the possibility that rival nations may decline to adopt similar measures. He noted that the long‑term goal would be collaborative effort to impose a speed limit on AI progress, according to an interview with CBS News’ “Sunday Morning.” He acknowledged that achieving such a limit would be challenging due to strong incentives to get ahead and the military advantages involved, admitting uncertainty about feasibility but urging an attempt. The essay has attracted criticism in China, with state‑owned Global Times stating on Monday that “Amodei’s proposals aim to cast China’s legitimate AI development as a threat and exacerbate U.S.–China confrontation.” China’s Foreign Ministry responded on Monday, labeling the CEOs’ remarks as “fearmongering.”
Technologies
Novo CEO tells CNBC why drugmaker is rebranding, needs to ‘rethink’ obesity strategy
The Danish drugmaker called the changes the beginning of a new chapter for the company, which faces stiff competition from Eli Lilly.
Novo Nordisk
The Danish drugmaker called the changes the beginning of a new chapter, as it has been grappling with stiff competition from chief rival Eli Lilly
In an exclusive interview with CNBC, Novo CEO Mike Doustdar said the rebrand and culture shift are “part of the same package” for the company to evolve its strategy as it tries to win back customers from Lilly.
“I think there’s no secret that over the last four or five years, the external environment and what has happened to Novo Nordisk has really made us reflect how we need to readjust and rethink about the next decade to come and what shifts are needed in our strategic direction,” he told CNBC.
Doustdar said the “work is cut out for us,” adding that Novo needs to improve several aspects – from research and development and manufacturing to sales and marketing – to be able to compete in the obesity drug market.
Shares of Novo have dropped about 15% this year despite the successful launch of the oral version of Wegovy, which surpassed 3 million prescriptions as of June. The company recently scrapped three trials on an experimental cardiovascular drug. That challenge came as it continues to lag in the obesity space with 38.8% market share compared to Lilly’s 60.9% in the second quarter, according to a Lilly earnings presentation citing IQVIA data.
In a release, Novo also announced a broader company rebrand focused around the phrase “Lasting Health Starts Now,” which promotes the idea that patients should make progress toward long-term well-being immediately rather than later. The company said the marketing is a bid to build relevance and trust with the public and other stakeholders, and bring “breakthrough science closer to people’s daily lives.”
When asked whether the rebrand and cultural overhaul were driven by Novo’s recent market share losses in obesity, Doustdar said the changes were less about competitive setbacks and more about adapting to a dramatically different operating environment.
He said the rapid growth of obesity treatments has transformed Novo’s patient base and shifted the market toward a more consumer-oriented model, where patients move on and off therapies more frequently than in traditional diabetes care. As a result, Doustdar said Novo needs to become more focused on meeting patients where they are, while increasing the speed and clarity of its decision-making to keep pace with the evolving market.
“Our operating environment phenomenally changed compared to just 10 years ago,” he told CNBC.
Novo Nordisk will remain the legal name for the company, according to the release. That original name dates back to the 1989 merger of two competing Danish pharmaceutical companies: Novo Terapeutisk Laboratorium and Nordisk Insulinlaboratorium.
The drugmaker said its corporate culture will be based on a new set of four principles that will help it gain advantages in an increasingly competitive market where more of its products have gone direct-to-consumer.
Those tenets are innovating with patients as the primary focus, raising the company’s performance to “create greater value for all stakeholders,” setting clearer priorities and simpler workflows and never compromising on patient safety and ethics.
“When you think about strategy, that’s really the the journey you’re taking and the direction you’re setting the company to go forward with,” Doustdar said. “But you also need behaviors. You need a cultural element that allows your colleagues and yourself to really make sure that a strategy gets executed.”
Despite its challenges, Novo has had one significant tailwind this year in the launch of the oral version of Wegovy. On top of its explosive launch, the pill had a head start over a rival weight loss pill from Lilly called Foundayo.
Doustdar said Novo has maintained “a lion’s share” of the oral market even with competition, noting that physicians find the Wegovy pill to be more effective than Lilly’s, with around 17% of weight loss.
Technologies
Iran Claims It Shot Down U.S. Advanced Drone Near Hormuz as Middle East Tensions Rise
Iran says it shot down an advanced U.S. drone over the Strait of Hormuz amid rising tensions and stalled diplomacy. President Trump linked the conflict to potential oil control, citing the Venezuela deal and predicting lower gas prices if the war ends.
Iran’s military announced it had shot down a sophisticated American drone above the Strait of Hormuz, marking the latest volley in a cycle of warnings and strikes between Tehran and Washington that shows no sign of easing.
The Islamic Revolutionary Guard Corps stated on Monday that its newly unveiled advanced aerospace defense system intercepted and destroyed an advanced MQ‑1 drone over the Hormuz strait, offering no further details about the drone’s mission. The MQ‑1, built by U.S. defense contractor General Atomics, has historically been flown mainly by the U.S. Air Force and the CIA.
The downing comes after a string of Iranian actions targeting U.S. unmanned naval assets in the Gulf, as the conflict, now in its seventh month, continues with little de‑escalation and diplomatic efforts over the vital waterway remain stalled.
On Sunday, President Donald Trump said the United States could keep pressing its campaign against Iran and seize control of its oil, comparing the situation to the agreement Washington reached with Venezuela earlier this year.
“We’ll ultimately get out (of the war), unless we decide to stay and keep the oil like Venezuela,” Trump remarked at the Irish Open golf championship in Ireland. He added that the revenue the U.S. gains from the Venezuela deal — which gave Washington access to about one‑fifth of Venezuela’s oil reserves — has “paid for the war many times.”
Under the August agreement, Venezuela handed over majority U.S. control of more than 65 billion barrels of oil reserves — more than twice the size of America’s own reserves — in exchange for $209 billion deposited into Venezuela’s state treasury. Secretary of State Marco Rubio said the pact would also attract roughly $100 billion in private investment to help revive the Venezuelan economy.
Trump also said on Sunday that he expects the seven‑month Iran war to conclude this year, perhaps after the November midterm elections, and insisted that gasoline prices would “drop like a rock” once the conflict ends.
He stressed that he would only accept the “right deal,” noting that Tehran has been “calling constantly” for peace talks, a claim Iran has previously rejected.
**Stalled Hormuz talks**
A planned meeting in Oman between Gulf states and Iran to discuss possible arrangements for the Strait of Hormuz — the crucial conduit for global oil and gas shipments — was postponed, Omani Foreign Minister Badr Albusaidi said on X on Sunday, citing the need for “consensus.”
Iranian and Gulf officials had been slated to meet on Monday to sign an accord establishing an Iran‑Oman shipping lane through the Strait of Hormuz, although no direct negotiations between the United States and Iran were underway at that time.
Since the war began in February, the Strait of Hormuz has been under an Iranian‑led naval blockade, later joined by U.S. forces, keeping global energy prices elevated.
A June agreement between Washington and Tehran collapsed over disagreements about the waterway, and a recent surge in attacks by Yemen’s Houthi rebels — an ally of Tehran — has given that group leverage over another key chokepoint, the Bab el‑Mandeb.
Vessels deemed non‑compliant are routinely struck by Iranian forces, while the United States periodically launches strikes on the Iranian coast to challenge the Islamic Republic’s hold on the strait.
Oil prices climbed above $100 a barrel again for the first time since May and rose further on Monday after Saudi Arabia shut a major East‑West energy pipeline following damage from Iraqi drones.
U.S. West Texas Intermediate futures gained 2.3% to $102.39 per barrel, and Brent crude, the global benchmark, rose 2.4% to $107.11 per barrel.
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