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Apple Should Build Their AR on the Meta Quest

Commentary: Its glasses may be on hold, but the immediate future is already in front of us.

Apple’s first-ever VR-AR or «mixed reality» device is expected this year, and already its follow-up product seems to be on hold. According to Bloomberg’s reliable Mark Gurman, a planned set of AR glasses isn’t coming from Apple anytime soon. That’s OK: AR glasses don’t seem like they’re imminent from anyone.

After a trip to Las Vegas to try out some of the emerging technologies around future VR and AR headsets, one thing is increasingly clear: Everyone’s trying to figure out AR glasses, but everyone’s trying to perfect VR headsets. The difference between those two scenarios is bigger than you think.

All-day AR glasses that are useful, work convincingly, have long enough battery life, work with your phone and function as actually legit prescription glasses haven’t materialized, although the pieces are coming into place. Companies like Meta have promised a decade-long path to these glasses. It turns out, maybe, that’s going to be the case for everyone else, too. I’ve seen smart glasses that look real but don’t do much, or glasses with AR that feel chunky and do some things, but don’t quite work with my vision and can’t figure out how to work with my phone yet. Chipmaker Qualcomm is working on this; Google, Apple and Samsung need to solve it someday, too.

In the meantime, VR already has a very real and reasonably popular product that most families I know in the everyday world are familiar with: the Meta (formerly Oculus) Quest 2.

Read more: The Quest 2 Is Still the Best VR Headset For Now

That recognition is no small thing. I think of the Quest’s place in everyday life like the Amazon Echo was years ago: something odd that over time became familiar, normalized. Something reasonably priced, and good enough to do a few things actually well. The Quest 2 is basically a game console. Where Meta has struggled is figuring out how to expand that base beyond gamers.

Following Meta’s playbook is something I expected Apple would do. Heck, I expect most companies are going to do it. The Quest 2 works just like most people imagine it will, or better. It’s a bit of instant magic that’s totally wire-free.

The Quest 2 does have downsides. In fact, those problems emerge the more you use it. I find connecting with friends and social spaces gets weird and buggy, prone to lag, disconnects and way-too-basic avatars. The battery life is bad. For fitness apps, which the Quest 2 can do surprisingly well, it’s still not good at really managing sweat or keeping my glasses from fogging.

Even though Meta wants the Quest 2 and higher-end, work-focused Quest Pro to open up new ways to work by creating virtual monitors around my laptop, the connections and display quality aren’t good enough to be more than a clever experiment most of the time. I can see my laptop keyboard with the Quest Pro’s passthrough cameras, but typing feels awkward and nowhere near as good as when I’m just on my laptop… and I can’t see my phone screen to check messages, either. The Quest can show me phone notifications like a basic smartwatch from a decade ago, but I can’t interact with them.

These VR headsets can even do some basic AR, using passthrough cameras that «mix reality» to show the real world in fuzzier video, with VR layered on top. The effect is sometimes pretty amazing, and could even approach feelings I’ve had with early AR headsets like the Microsoft HoloLens 2.

So where does that put Apple? Clearly, there’s a headset coming soon. And according to Bloomberg’s Gurman, the next goal after this first expensive headset is to work on a more affordable model. It’s like Meta’s approach to the Quest and Quest Pro, in reverse. And there are plenty of things Apple could focus on to make its entry into VR (and AR) worth the effort.

Better comfort, better fitness

The Quest 2 is already an affordable fitness device, and pairs with watches to show heart rate and fitness stats. Apple clearly has an advantage on time spent developing the Apple Watch, fitness and health tracking, and its Fitness Plus subscription video workouts, which also have overlaid fitness stats.

Apple could emphasize workouts and fitness on its headset, with comfortable, breathable straps and face pieces that could feel better for exercise. Meta is starting to realize it needs to improve comfort for VR: A recent Razer partnership using head straps made by CPAP-maker ResMed shows a need for better materials. I’d expect Apple to make this aspect a key part of the headset’s advantages. There are other advantages, too. Apps like Beat Saber and Supernatural use music for fitness, and Apple already has all of Apple Music at its disposal.

Connect better with laptops, iPads, phones, watches

VR headsets right now have an extremely hard time working well with all the other things we have lying around us. I can’t get a Quest to connect nicely with my phone all the time. To work with my laptop, I need a specialized third-party app with its own thing I have to install on my laptop and turn on.

Meanwhile, Apple has been focusing on handoffs and continuity across AirPods, HomePods, iPhones, Apple Watches, MacBooks, Apple TVs… all over the place. That’s what’s needed to make a VR headset seem seamless and integrated into other stuff. I want to check my watch in VR, or use it to control apps. Or use my phone, and also see the phone. Suddenly grab my laptop, and the headset connects. Incoming calls? No problem. Send myself things back and forth from my phone or laptop and get all the files and things I want, and not feel like I’m on a vacation from them. That’s what Apple’s headset could set out to achieve.

That’s a best-case scenario. Much like the first Apple Watch and iPhone, the actual Day 1 functions of this headset might end up disappointing.

Better social

Even though the metaverse is on everyone’s minds, there aren’t many big social spaces in VR that work well. Microsoft’s Altspace is nice, but often feels empty. VRChat is wild, experimental, full of big features and ideas, and feels like a messy explosion that’s hard to jump into. Meta can’t get enough people into Horizon Worlds. Even when these platforms do work, for concerts or events, the limits on people who can attend at once, the lag and drop-off, not to mention the avatar limits, make it a trade-off versus any other way you could connect on a phone or laptop.

Apple may not be able to solve this any better for larger-scale experiences, but for more intimate and several-person FaceTime-like moments, Apple could make shared experiences in VR work a lot better. Meta hasn’t perfected social VR yet, and someone needs to.

Can Apple make a better controller? (Or none?)

The Quest 2 controllers are fine, but all of VR leans on the same game controller-like inputs for headsets. Apple’s headset could lean more on hand tracking, or wearable inputs like the Apple Watch. I’m curious if a more work-oriented controller or accessory can be created that makes the headset feel better for taking on apps beyond games. Meta’s working on a long-term, game-changing shift to neural input wristbands eventually, but it’s unclear whether this approach will end up succeeding.

The Quest platform has continually improved its hand tracking over the years. However, hand tracking’s reliance on particular gestures without any physical feedback is an imperfect solution right now. Maybe Apple tries hand tracking along with using an Apple Watch or the iPhone for tactile haptic feedback, or finds a smaller go-between accessory.

I’ve been trying out experimental haptic technology recently, trying to imagine how VR could think its way to new inputs. This headset feels like the biggest opportunity Apple’s ever faced to create a brand-new type of input device that could make a big impact on the landscape. If it’s done right, maybe it’ll be the input accessory that makes its future AR glasses, whenever they arrive, seem feasible.

Build out more interesting mixed reality

For all the Meta Quest Pro promises to blend AR and VR with its mixed-reality capabilities, not many apps tap into its extras yet. I’ve seen some mind-blowing demos of mixed reality in VR with the ultra-high-end Varjo XR-3 connected to a PC, which at least showed me ways that a VR headset could begin to feel like a portal interconnected to my own home reality. Apple could start experimenting with more engaging AR moments in a high-end VR headset, and at least get the ball rolling on things that work in advance of whenever its AR glasses are ready, years from now.

Smaller sessions in VR may make more sense right now

VR is a thing I don’t use all the time, and that’s true for most people. Maybe that’s exactly where Apple should start. It’s not a given we’ll want to wear AR glasses everywhere, or even what those glasses would be good for. In the meantime, a VR headset at home that’s meant to be worn sometimes, but not all the time, is the place most of us feel safest to start. It’s why the Quest is something people actually use.

It’s also a way to avoid dealing with questions of accommodating true prescription vision needs in everyday glasses, something no one’s succeeded in tackling, either. VR headsets sometimes need prescription inserts, but many just fit right over the glasses we already have. I prefer the easy-fit solution: I don’t need to make VR a thing I spend a whole day in. I’ll settle for a truly useful hour or two, and if Apple can make that hour or two even better than what we have now, that’s a big enough step forward for me.

Editor’s note, Jan. 20: Adds mention of Meta’s hand tracking for the Quest.

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Technologies

Today’s NYT Connections: Sports Edition Hints and Answers for Aug. 21, #332

Here are hints and the answers for the NYT Connections: Sports Edition puzzle for Aug. 21, No. 332.

Looking for the most recent regular Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle and Strands puzzles.

To solve today’s Connections: Sports Edition, focus on the endings of some of the words. That should help you see how they connect. Read on for hints and the answers.

Connections: Sports Edition is out of beta after making its debut on Super Bowl Sunday on Feb. 9. That’s a sign that the game has earned enough loyal players that The Athletic, the subscription-based sports journalism site owned by the Times, will continue to publish it. It doesn’t show up in the NYT Games app but now appears in The Athletic’s own app. Or you can continue to play it free online.  

Read more: NYT Connections: Sports Edition Puzzle Comes Out of Beta

Hints for today’s Connections: Sports Edition groups

Here are four hints for the groupings in today’s Connections: Sports Edition puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: What you want to do.

Green group hint: Football abbreviations.

Blue group hint: Home to hoops.

Purple group hint: Hidden hockey team names.

Answers for today’s Connections: Sports Edition groups

Yellow group: Objective.

Green group: NFL teams, on scoreboards.

Blue group: NBA arenas ending with «Center.»

Purple group: Ends with an NHL team.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections: Sports Edition answers?

The yellow words in today’s Connections

The theme is objective. The four answers are aim, goal, mark and target.

The green words in today’s Connections

The theme is NFL teams, on scoreboards. The four answers are CHI, MIA, MIN and NO. (Chicago, Miami, Minnesota and New Orleans.)

The blue words in today’s Connections

The theme is NBA arenas ending with «Center.» The four answers are Barclays, Chase, Delta and Kia.

The purple words in today’s Connections

The theme is ends with an NHL team. The four answers are geoducks, spoilers, superstars and Vikings. (Ducks, Oilers, Stars and Kings.)

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Technologies

Made by Google 2025: Everything Announced — Pixel 10, Pixel Watch 4, Pixel 10 Pro Fold

At a star-studded event hosted by late-night host Jimmy Fallon, Google announced new phones, watches, earbuds and Android features.

Even though the Pixel 10 leaks and rumors felt as if they arrived in a steady firehose before today’s Made by Google event — compelling the company to release a teaser video pre-announcing the new phone’s existence a month ago — Google still delivered details it somehow managed to keep private until it was ready to share.

And that delivery was refreshingly fun for a tech event. The Tonight Show host Jimmy Kimmel led the proceedings in a very late-night talk show format, bringing on several special guests from media, sports and yes, Google’s own experts to show off the products and features they’ve been working on for today’s announcements.

Pixel 10, Pixel 10 Pro and Pixel 10 Pro XL are real

Surprise, Google announced new phones! OK, this was the least surprising part of the event, but it still feels good to finally know what exists and when it’s coming. Preorders for the Pixel 10, Pixel 10 Pro and Pixel 10 Pro XL begin today and will be in stores and shipping starting August 28.

  • I’m Stoked That Google Made the Pixel 10 a $799 Value-Packed Feature Monster

  • I Tested Google’s Pixel 10 Pro XL in Paris, and I’m Impressed

  • Pixel 10 Pro and Pro XL First Look: Familiar Design, New AI Tricks

  • Google Launches the Full Pixel 10 Line, Including the Pixel 10 Pro and Pixel 10 Pro XL

Pixel 10 Pro Fold opens the next chapter of foldables

Folding phones so far have shared an Achilles Hinge: small particulates like sand can get inside the case and really mess things up. The Pixel 10 Pro Fold is one of the first to have an IP68 rating for dust and water resistance, meaning you can take it to the beach.

  • Pixel 10 Pro Fold Is Tougher, Smarter and Totally Dust Resistant

  • Forget the Pixel 10 Pro Fold. Foldables Should Look Like the Microsoft Surface Duo

  • Google’ Pixel 10 Pro Fold Is Here

Pixel Watch 4 talks to Gemini and is your new health coach

The Pixel Watch 4 includes new fitness options like real-time guidance while exercising. And if you forgot to start a workout, the watch (with AI help) can detect the activity in the background and remind you of it later, giving you credit for the effort you made. It’s also the only smartwatch that can detect a loss of pulse and call emergency services automatically.

  • Well Played, Google: The Pixel Watch 4 May Give Apple Watch Loyalists a Wandering Eye

  • Pixel Watch 4 First Look: Google Just Raised the Bar

  • The Pixel Watch 4 Is Here. Can It Finally Beat Apple?

Pixel Buds 2a are more affordable earbuds

Joining the Pixel Buds 2 Pro in the market are Pixel Buds 2a, an affordable ($130) pair of wireless earbuds that feature active noise cancellation, a smaller and lighter for all, and a twist-to-adjust stabilizer feature for setting a comfortable fit.

  • Google’s New Pixel Buds 2A Look a Lot Like the Pro 2, but Cost Way Less

  • Meet the Pixel Buds 2A: Google’s Budget Answer for ANC Buds

Pixel Buds Pro 2 owners will see new features

Coming in a software update next month, Pixel Buds Pro 2 owners will be able to answer calls or send them to voicemail with a nod or shake of the head. You’ll be able to talk to Gemini live in noisy locations, and benefit from adaptive audio that applies noise cancellation while letting important sounds come through. At the other end, a new feature will protect your hearing from very loud sounds.

Magic Cue is a Gemini assistant that pulls data from your correspondence

In the rollout of all the various AI technologies in the industry, the current stretch goal is «agentic» interactions with software: Having an AI that knows all sorts of details about you and can act to get the important stuff in front of you when needed. (And do it in a privacy-first way, one would hope.)

Magic Cue is Google’s implementation. It’s a new Gemini-based feature that can look through your earlier messages, emails and photos to pull details about things like restaurant reservations and flight times. Magic Cue runs on the Pixel device itself, so sensitive data stays private and not shared to the cloud.

A lot of Gemini AI intelligence is still coming soon

At the start of the event, Kimmell sat down in typical talk-show format with Rick Osterloh, senior vice president of platforms and devices, to chat about Gemini and the marvels of AI. Aside from Magic Cue, which will be shipping on the Pixel 10 phones, a lot of the features we’ve been hearing about are still on the horizon.

«For instance, Gemini could do something like plan a team celebration dinner for 12 people tonight,» he said. «It might go find a restaurant that’ll accommodate that group…. Look for a karoake place nearby and maybe even order custom T-shirts for the celebration.»

And when will that be possible? Kimmell asked. «A lot sooner than people think,» Osterloh replied. «This kind of thing is coming this year.»

The Pixel 10 Pro and 10 Pro XL can zoom to 100x with AI help

Pro Res Zoom on the Pixel 10 Pro phones pushes zooming far beyond what would seem to be possible with typical small cameras. Usually when you zoom beyond the optical limits of the cameras, details get fuzzy as the software upscales the image. With Pro Res Zoom, when you go beyond 30x zoom, it uses generative AI to build a sharper version. CNET’s Andrew Lanxon got both impressive and head-scratching results while making photos in Paris using the Pixel 10 Pro XL.

Camera Coach uses AI to encourage better photos

Smartphone cameras have employed AI for several years, such as identifying subjects in order to blur the background for Portrait modes or quickly snapping several shots at multiple exposures and blending them together to create well-balanced lighting throughout. Now Google is using AI to help you take better photos.

Camera Coach is a new feature in the Pixel Camera app that looks at the scene in front of the lens and generates multiple suggestions for how to improve the photo before it’s captured. To show this off, podcaster Alex Cooper brought Fallon out to be her model and sat him down on a couch. When she activated the feature, Camera Coach suggested that she move the camera closer to the subject, position his head in the upper portion of the frame, lower the camera to eye level and turn on Portrait mode.

«To all the girls that are watching, I personally know how hard it is to train your boyfriend or your husband to get that perfect shot,» said Cooper. «And now Camera Coach can just train all the boys for us.»

Pixel 10 supports Qi2 magnetic charging

The Qi2 spec includes not just faster charging but also an array of magnets on the back for connecting to accessories. Sound familiar? The presenters mentioned Apple’s MagSafe system, then paused with the realization that they probably shouldn’t have name-checked it during the Google event. On the Pixel 10 phones, it’s called Pixelsnap and should work with accessories made for Apple’s ecosystem too.

Pixel 10 will be available in Mexico

In an impressive segment demonstrating Gemini live translation during a phone call, musician Karen Polinesia, who speaks Spanish, announced that for the first time, the Pixel 10 will be available for sale in Mexico.

This article is being updated; stay tuned for more.

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Technologies

Upgrading to Pixel 10? Here’s How to Prepare Your Old Pixel for Trade-In

Don’t send off your phone with a ton of personal information still on it.

Google just announced the Pixel 10 family, and several preorder offers are available right now. If you’re looking for an even better deal on these new phones, you might want to consider trading in your old Pixel for maximum savings. 

The Pixel 10 family consists of the base Pixel 10 model, two Pro models and the latest Pro Fold. All of these phones feature the latest Tensor G5 Processor, Qi2 wireless charging and, of course, new AI tricks. We went hands-on with the new phones, and they made a good impression. 

If you’re ready to leap into a new Pixel, you’ll want to make sure you’ve prepared your old phone properly before you send it off. 

If you don’t check all the right boxes for trading in your phone, its trade-in value could be reduced. You also want to avoid sending your phone out with a ton of personal information still left on it. 

Below, we’ll go over the steps to ensure a seamless trade-in experience when your new Pixel 10 arrives. 

For more, we’ve wrangled all of the best Pixel 10 cases you can buy right now. 

Turn off the activation lock on your Pixel phone

Before you trade in your phone, you’ll just need a factory reset to qualify for the maximum trade-in value. Some retailers want you to remove the activation lock from your phone first, which requires removing the device from your Google account before resetting it. (AT&T took off over $400 of the value because I didn’t do this to my Pixel 7 Pro when I upgraded to the 8 Pro a few years back.)

You can remove your Google account from your phone directly or via your online account. 

From your Pixel settings

You can remove the activation lock right from your Pixel phone. H:

  1. On your phone, navigate to Settings.
  2. Tap Passwords & accounts.
  3. Tap your Google account.
  4. Tap Remove account.

Repeat this process for any additional accounts you need to remove. 

From the web

Alternatively, you can head to your online Google account web page and handle the removal from there. 

  1. From a web browser, navigate to your Google account.
  2. Select Security on the left sidebar.
  3. Locate the Your devices box, and select Manage all devices.
  4. Select the device you’re trading in.
  5. Select Sign out.

Factory reset your Pixel

With the activation lock removed, you’re now free to factory reset your device as you normally would. 

  1. On your Pixel, navigate to Settings.
  2. Tap System.
  3. Tap Reset options.
  4. Tap Erase all data (factory reset).

That’s it. Now you’re ready to send in your trade-in without any hiccups that could drop the value you get for your phone. 

For more, check out a closer look at the Pixel 10 Pro XL’s camera performance.

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