Technologies

Best iPhone in 2023: Which Apple Phone Should You Buy?

Apple’s iPhone lineup ranges from $429 to $1,599. Here are the best iPhone models to match your needs and budget.

Apple currently sells eight different iPhone models that date back to 2020. Compare that to when Steve Jobs launched the original iPhone in 2007 where the only option was getting 4GB or 8GB of storage. While there’s no such thing as a true «best» iPhone, depending on your needs, budget and preferences, some iPhone models will be better for you than others. With the addition of the iPhone 14 series and the iPhone 11, 13 Pro and 13 Pro Max being discontinued, deciding on the right one can be confusing.

In terms of prices, the current iPhone lineup starts as low as $429 for the 2022 iPhone SE and tops off at $1,599 for the iPhone 14 Pro Max with a whopping 1TB of storage. Below are the various models, their release date, the number of rear cameras they have, their processor and their current list price, which for some phones includes a $30 activation fee that’s waived if you activate your iPhone on a carrier at the time of purchase. And if you’re looking for the best iPhone deals, we have you covered there too.

Whether it’s the tiny iPhone 13 Mini and its 5.4-inch screen or the 2020 iPhone 12, you actually have a lot of options to choose for your perfect phone. Navigating Apple’s iPhone spectrum can be overwhelming, whether you’re considering colors (the iPhone 13 comes in six), or features like the iPhone 14 Pro’s Dynamic Island, which expands and contracts to show system alerts.

Then there are the cameras. The iPhone typically has some of the best cameras found on any phone. But the iPhone SE has just one on the back. The 12, 13, 13 Mini, 14 and 14 Plus each have dual-rear cameras. And then there’s the 14 Pro and 14 Pro Max that not only have a trio of cameras but come with features like the ability to take ProRaw photos or record ProRes videos.

To further complicate things, carriers like AT&T, T-Mobile and Verizon as well as third-parties like Best Buy and Amazon continue to sell discontinued models such as the iPhone 13 Pro and 13 Pro Max. And then there’s the prices. Apple’s starting price for each model isn’t necessarily what you’ll pay. Nearly all of the phones on this list can be bought for significantly less with a mixture of trade-ins and/or service commitments with most US wireless carriers.

I know, it’s a lot. But I’ve tested all eight versions of the iPhone and can help you navigate through all the noise.

Key terms

eSIM

An eSIM takes all of the important information about your phone account — including its number, wireless carrier and subscription — and stores it in software instead of on a physical SIM card.

With the iPhone 14, Apple removed the physical SIM card tray and embraced embedded SIM cards. This means you can’t just pluck your SIM card out of your current phone and put it into a new one. But this shouldn’t affect your experience since all the major US carriers and a number of smaller operators work with eSIM.

Apple has long supported eSIM, dating all the way back to 2018’s iPhone XS, XS Max and XR. When setting up a new iPhone 14, the device will guide you through transferring your current provider over to the new phone. A list of supported wireless networks can be found on Apple’s website.

iOS 16

Apple’s iOS 16 is the latest version of Apple’s iPhone software. It’s on the iPhone 14 by default and is also available as an update for the iPhone 8 and later. iOS 16 includes new features such as customizable lock screens, an update to the Messages app that allows for unsending and editing iMessage texts and new photo editing tools.

How we test phones

We evaluate each iPhone model on its overall quality, features, design, performance, cameras, battery life and value. We test phones in the real world, using them as our main device to make calls, play video games, take photos and browse apps and social media. We document our experiences in an initial review which we periodically update with additional tests and comparing them against new phones from other companies like Samsung, Google and OnePlus.

Photography is often a major focus and we take pictures and videos of different subjects in a variety of settings and lighting scenarios. We try out any new camera modes, such as Action mode that debuted with the iPhone 14 line.

Battery testing is conducted through both assessments of how long the phone lasts during a typical day of use, and by noting how the phone performs during more focused sessions of video calls, media streaming and gaming. CNET also conducts a video playback test, which isn’t always included in initial versions of the review since it can take a full day to run.

We use benchmarking apps to measure the performance, alongside our own anecdotal experiences using the phone for our review. We’ll also compare how the phone looks, feels and functions to other iPhone models — for instance comparing the iPhone 14 Plus with a 6.7-inch screen against the similarly sized iPhone 14 Pro Max.

We also evaluate whether a newer version includes enough features to make it worth upgrading from older models.

Technologies

Sora Video Limits Got You Down? Pay Up for More, Says OpenAI

Sora has opened to everyone in the US, and OpenAI is now charging for extra AI video generations.

Soon after Sora dropped its invite-only requirement, OpenAI is already moving to monetize the popular AI video social media app. The company has introduced paid «video generation packs,» allowing you to purchase additional AI-generated videos after reaching the daily free limit.

Until now, you could generate around 30 videos a day for free or up to 100 for Pro accounts. Now, anyone who hits that cap will see a prompt to purchase extra «gens» through the App Store.

A small bundle of 10 extra generations costs roughly $4, according to Sora’s listing on Apple App Store, but OpenAI’s support page states that the exact credits used per video range based on factors like the video length and resolution.

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OpenAI’s Bill Peebles confirmed the change in a post on X, citing increased demand and «unsustainable» economics as reasons behind the change. He also confirms the free quota options are likely temporary.

«Eventually, we will need to bring the free gens down to accommodate growth (we won’t have enough GPUs to do it otherwise!), but we’ll be transparent as it happens,» he wrote. «[i]n the meantime, enjoy the crazy usage limits.»

Technologies

You Can Nab the Apple Watch SE 3 for a Record-Low $200 if You Act Fast

Amazon just knocked $49 off this budget-friendly wearable for the first time since its release.

Released alongside the Series 11 and Ultra 3, the Apple Watch SE 3 is the latest budget-friendly model in Apple’s lineup. Starting at $249, it already saves you $150 compared to the Series 11, and right now you can pick it up for even less.

Amazon is offering the biggest (and practically only) discount we’ve seen since this smartwatch hit shelves, knocking it down to a record-low $200. That’s a $49 discount, but it only applies to the starlight color. We also don’t expect this deal to last long, so be sure to get your order in soon.

Even at full price, CNET smartwatch expert Vanessa Hand Orellana called the third-gen SE a «$250 steal that delivers nearly everything you’d want from a wearable, with surprisingly few compromises.» It’s equipped with the same S10 processor as the Series 11 and Ultra 3, and offers many of the same features, like fast charging, 5G connectivity and new wellness tools. Plus, the vibrant 40mm display is always on, so you can check the time with a glance. Other helpful features include onboard Siri, fall detection and a durable design that’s water-resistant up to 50 meters.

SMARTWATCH DEALS OF THE WEEK

Apple Watch Series 10 (GPS, 46mm, Black, M/L Sports Band):

$329 (save $100)
Samsung Galaxy Watch 7 (Bluetooth, 40mm, Cream):

$200 (save $100)
Amazfit Active 42mm Smartwatch With 14 Day Battery Life (Black):

$85 (save $25)
Garmin Vivoactive 5 GPS Smartwatch With AMOLED Display:

$200 (save $100)
Samsung Galaxy Watch Ultra (Wi-Fi, LTE, 47mm, Titanium Silver):

$500 (save $150)

Deals are selected by the CNET Group commerce team, and may be unrelated to this article.

Why this deal matters

Deals on the latest Apple tech are far and few between, which makes this Apple Watch SE 3 discount a welcome surprise. You can pick it up for a record-low $200 right now at Amazon, which is just half the price of the flagship Series 11. If you prefer a larger display, the 44mm model is also $49 off, dropping the price to $230.

You can also find plenty of other bargains on the latest and previous-gen models in our full roundup of all the best Apple Watch deals.

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Technologies

Surprise Twist: Apple’s Next iPhones Might Come in These 3 Unlikely Colors

Apple seems to be choosing a deep, earthy path for its upcoming phone colors.

From cosmic orange to coffee brown? Brown, purple and burgundy will be the available colors for the iPhone 18 Pro next September, if a leak out of China proves true.

Depending on your language translator, brown could mean simply «brown» or «coffee brown,» but you get the general idea. The tidbit comes from regular leaker Digital Chat Station’s post on the Chinese microblogging platform Weibo. The post also says that black will not be an available color for the iPhone 18 Pro.

A representative for Apple did not immediately respond to a request for comment.

The iPhone 17 Pro comes in cosmic orange, deep blue and silver.

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The Apple release schedule for the iPhone 18 series has been shifting, but the latest intel reports that the iPhone 18 Pro, iPhone 18 Pro Max and iPhone Fold will launch in September 2026. The iPhone 18 and iPhone 18e will follow in the spring of 2027.

If Digital Chat Station’s leak is accurate, the iPhone 18 Pro would be the first Pro edition in years without a color resembling black, white or silver.

Here are the colors for the iPhone Pro dating back to its introduction in 2019:

2019: iPhone 11 Pro/Pro Max: Midnight Green, Space Gray, Silver, Gold
2020: iPhone 12 Pro/Pro Max: Graphite, Silver, Gold, Pacific Blue
2021: iPhone 13 Pro/13 Pro Max: Graphite, Gold, Silver, Sierra Blue, Alpine Green (March 2022)
2022: iPhone 14 Pro/14 Pro Max: Space Black, Silver, Gold, Deep Purple
2023: iPhone 15 Pro/15 Pro Max: Black Titanium, White Titanium, Blue Titanium, Natural Titanium
2024: iPhone 16 Pro/16 Pro Max: Black Titanium, Natural Titanium, White Titanium, Desert Titanium
2025: iPhone 17 Pro/17 Pro Max: Cosmic Orange, Deep Blue, Silver

Not offering any version of black for Pro models might seem counterintuitive, since the iPhone 16 Pro Max black titanium version has been a big seller, and black has also been popular with iPhone 17 shoppers. But a lack of black has not hurt iPhone 17 Pro sales.