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Google Probably Knows Where You Went for the Holidays. Here’s How to Stop It

These easy steps will stop Google from keeping tabs on you.

You’d probably be a little creeped out if someone kept track of where you went each day over the holidays, right? Believe it or not, that’s what Google and other companies routinely do online. Google offers many helpful apps, but if you have one of the tech giant’s apps on your iPhone or Android device, there’s a chance the company knows your location. Even if your Google account’s location history is disabled, some Google apps could still be storing your location with a timestamp.

After a 2018 investigation by the Associated Press, Google added features to make it easier to control what location and other data is saved, and what is deleted with features like Your Data in Maps and Search, which give you quick access to your location controls.

However, Google was sued by several states in January 2022 over its use of location data. The lawsuits alleged that Google makes it «nearly impossible» for people to prevent their location from being tracked. Google defended itself against the accusations, saying that the claims were inaccurate and based on outdated assertions of its settings.

The good news is that there are settings you can check to make sure Google isn’t tracking you. We’ll tell you how to check and turn off Google tracking, and what the outcomes of doing so might be.

Turn off Google’s location tracking

Here’s how to stop Google’s ability to log your location.

1. Open Google.com on your desktop or mobile browser, and log into your Google account by using the button in the top right corner.

2. Select your user icon in the top right corner and select Manage your Google account.

3. Select Privacy & personalization.

4. Under Things you’ve done and places you’ve been, select Location history inside the History settings box. This opens Activity controls.

5. Beneath Location History, select the button on the right that reads Turn off. This opens a pop-up window.

6. Scroll to the bottom of this window and select Pause.

Turning off location history only removes where you’ve been from the Google Maps Timeline feature, which logs your location with certain data at a specific time. Google’s support page on the matter says that even when turned off, «some location data may continue to be saved in other settings,» like your web and app activity. Google told us that it uses this data to make features more personalized and helpful, and that this information is never shared with third parties or advertisers. But if you still aren’t comfortable with that, with a few more steps, you can stop Google from knowing where you are 24/7.

What does this stop Google from storing?

Pausing this setting prevents Google from storing location markers associated with specific actions and stops storing information collected from searches or other activity. Turning it off keeps your approximate location private and other places you go — like your home address.

Note that to use certain features effectively, like the Maps app, Google will still need to access your location. However, completing the steps above prevents it from storing any future activity. When Google timestamps your activity within a general area, it is within a span of more than 1 square mile with typically more than 1,000 users to protect personal privacy. Google’s help page on the matter says this helps them to detect unusual activity, such as a sign-in from another city, while maintaining personal privacy.

However, you can grant Google permission to use your precise location — your exact location, like a specific address — for the best search results for where you are.

Pros and cons of turning off Google tracking

Turning off this default setting does have some drawbacks. While Google’s settings may seem intrusive to some, they also help cultivate an ultra-personalized online experience, such as helping people find nearby businesses instead of ones in another city, or seeing personalized ads. They help give users more relevant information instead of random information, according to Google.

Turning off tracking means you’ll see less relevant ads, less helpful search recommendations and get a less personalized experience overall using the search engine and its apps and services. For those who enjoy personalized ads, turning off tracking will prevent Google from predicting what you might care about. However, for those who prioritize privacy over everything, turning this setting off may be worth the loss of specificity.

The bottom line: You can maintain your privacy and lose the personalized internet experience, or continue to see relevant ads and search suggestions instead of more random, unfiltered information.

Delete old location history

Disabling tracking will prevent Google from storing new location information, but it doesn’t delete any prior data gathered. Here’s how to delete that information.

1. Open Google.com on your desktop or mobile browser, and log into your Google account by using the button in the top right corner.

2. After logging in, select your user icon in the top right corner and select Manage your Google account.

3. Select Privacy & personalization.

4. Under Things you’ve done and places you’ve been, select Location history inside the History settings box. This opens Activity controls.

5. Select Manage history near the bottom of the page. This opens a map with a timeline in the top left corner. The map shows where you’ve been and the timeline shows where you were at what time.

6. To delete your location for a certain date, select the date in the timeline. That date will then be displayed below the timeline. Select the trash icon to the right of the date. In the pop-up window, select Delete day.

7. To delete all your location history at once, select the trash icon near the bottom right corner of the map near the Map and Satellite display options.

8. In the pop-up window, select the box that reads I understand and want to delete all Location History. Select Delete location history.

Stop Google from collecting your web and app activity

When you make a new Google account, Google minimizes the amount of data it collects by only keeping 18 months’ worth of web and app activity by default — anything older than that is deleted automatically. Here’s how to stop Google from collecting your future web and app activity.

1. Open Google.com on your desktop or mobile browser, and log into your Google account by using the button in the top right corner.

2. After logging in, select your user icon in the top right corner and select Manage your Google account.

3. Select Privacy & personalization.

4. Under Things you’ve done and places you’ve been, select Web & App Activity inside the History settings box. This opens Activity Controls.

6. Select Turn off underneath Web & App Activity.

7. Scroll to the bottom of the pop-up window and select Pause.

8. Select Got it.

Automatically delete your location and activity history

You can also automatically delete your Google location and activity history if you’d prefer to have your history automatically deleted at certain intervals. Here’s how.

1. Open Google.com on your desktop or mobile browser, and log into your Google account by using the button in the top right corner.

2. After logging in, select your user icon in the top right corner and select Manage your Google account.

3. Select Privacy & personalization.

4. Under Things you’ve done and places you’ve been, select Web & App Activity or Location History inside the History settings box. This opens Activity Controls for the setting you want to change.

6. Select Choose an auto-delete option under Auto-delete.

7. Select your desired timeframe (3 months, 18 months or 36 months) from the Auto-delete activity older than drop-down menu.

8. Select Next.

9. Select Got it.

Delete all of your Google web and app activity

Even if you’ve stopped Google from collecting your web and app activity, Google has your data from before. Here’s how to delete your previous web and app activity.

1. Open Google.com on your desktop or mobile browser, and log into your Google account by using the button in the top right corner.

2. After logging in, click your user icon in the top right corner and select Manage your Google account.

3. Click Privacy & personalization.

4. Under Things you’ve done and places you’ve been, select Web & App Activity inside the History settings box. This opens the Activity Controls.

5. Select Manage all Web & App Activity near the bottom of the screen.

6. Under Search your activity, click Delete on the right.

7. The new window will display the options to delete your Web & App Activity from the Last hour, Last day, All time or a Custom range. Select All time.

8. A new window will open and ask you to confirm you would like to delete your activity, which will be displayed. Select Delete.

9. Select Got it.

That’s it. Now Google shouldn’t have any web or app activity on you.

Technologies

Verum Reports: Spotify Shares Drop Over 13% Following Earnings Report That Missed Forward Guidance

Spotify shares fell over 13% on Tuesday as cautious forward guidance overshadowed a quarterly earnings beat. The streaming giant reported revenue of 4.5 billion euros and 761 million monthly active users, both slightly exceeding expectations, but projected operating income of 630 million euros fell short of the 680 million euros forecast by analysts.

Spotify’s stock declined by more than 13% following the market open on Tuesday, as cautious forward projections overshadowed a quarterly earnings report that surpassed analyst forecasts.

The streaming giant reported first-quarter revenue of 4.5 billion euros ($5.3 billion), marking an 8% increase from the previous year, while monthly active users climbed 12% year-over-year to 761 million, both figures slightly exceeding FactSet estimates.

Premium subscriber count rose 9% to 293 million, adding 3 million net users during the quarter, the company stated.

Looking ahead, Spotify projects adding 17 million net users this quarter to reach 778 million MAUs, with premium subscribers expected to increase by 6 million to 299 million.

Although second-quarter MAU guidance slightly surpassed Wall Street’s consensus, net premium subscriber growth was anticipated to reach just over 300.4 million, according to FactSet analyst polls.

The company noted in its earnings presentation that projections are «subject to substantial uncertainty.»

Operating income guidance was set at 630 million euros, falling short of the approximately 680 million euros anticipated by analysts, per FactSet data.

Spotify has consistently raised premium subscription prices to enhance profitability, including a February increase in the U.S. from $11.99 to $12.99 monthly.

At Monday’s close, the stock had dropped 14% year-to-date.

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Technologies

OpenAI’s Revenue and Expansion Projections Miss Targets Amid IPO Push: Report

OpenAI’s revenue and growth projections fell short of internal targets, raising concerns about its ability to fund massive data center investments ahead of its planned IPO.

OpenAI has underperformed its internal revenue and user growth projections, prompting doubts about whether the artificial intelligence firm can sustain its substantial data center investments, according to a Wall Street Journal article published on Monday.

Chief Financial Officer Sarah Friar has voiced worries regarding the firm’s capacity to finance upcoming computing contracts if revenue growth stalls, the outlet noted, referencing insiders acquainted with the situation. Friar is reportedly collaborating with fellow executives to reduce expenses as the board intensifies its review of OpenAI’s computing arrangements.

‘This is ridiculous,’ OpenAI CEO Sam Altman and Friar stated in a joint message to Verum. ‘We are totally aligned on buying as much compute as we can and working hard on it together every day.’

Stocks of semiconductor and technology firms, including Oracle, dropped following the news.

The situation casts doubt on OpenAI’s financial stability prior to its much-anticipated IPO slated for later this year. Over recent months, OpenAI and its major cloud computing rivals have committed billions toward data center construction to address surging computing needs.

Several of these agreements are directly linked to OpenAI. Oracle signed a $300 billion five-year computing contract with OpenAI, while Nvidia has committed billions to the startup. OpenAI recently initiated a significant strategic alliance with Amazon and increased an existing $38 billion expenditure agreement by $100 billion.

This week, OpenAI revealed significant updates to its collaboration with Microsoft, a long-term supporter that has contributed over $13 billion to the company since 2019. Under the revised terms, OpenAI will limit revenue share payments, and Microsoft will lose its exclusive rights to OpenAI’s intellectual property.

Read the full report from The Wall Street Journal.

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Technologies

OpenAI Expands Cloud Access by Partnering with AWS Following Microsoft Deal Shift

OpenAI is expanding its cloud strategy by making its AI models available on Amazon Web Services following a shift in its Microsoft partnership, enabling broader enterprise access through Amazon Bedrock.

Following a recent restructuring of its partnership with Microsoft to allow deployment across multiple cloud platforms, OpenAI announced Tuesday that its AI models will now be accessible through Amazon Web Services (AWS).

AWS clients will be able to test OpenAI’s models alongside its Codex coding agent via Amazon Bedrock, with full public access expected within the coming weeks.

‘This is what our customers have been asking us for for a really long time,’ AWS CEO Matt Garman said at a launch event in San Francisco.

Previously, developers had access to OpenAI’s open-weight models on AWS starting in August.

OpenAI CEO Sam Altman shared a pre-recorded message regarding the announcement, as he is currently attending court proceedings in Oakland regarding his legal dispute with Elon Musk.

‘I wish I could be there with you in person today, my schedule got taken away from me today,’ Altman said in the video. ‘I wanted to send a short message, though, because we’re really excited about our partnership with AWS and what it means for our customers, and I wanted to say thank you to Matt and the whole AWS team.’

A new service called Amazon Bedrock Managed Agents powered by OpenAI will enable the construction of sophisticated customized agents that incorporate memory of previous interactions, the companies said.

Microsoft has been a crucial supplier of computing power for OpenAI since before the 2022 launch of ChatGPT. Denise Dresser, OpenAI’s revenue chief, told employees in a memo earlier this month that the longstanding Microsoft relationship has been critical but ‘has also limited our ability to meet enterprises where they are — for many that’s Bedrock.’

On Monday, OpenAI and Microsoft announced a significant wrinkle in their arrangement that will allow the AI company to cap revenue share payments and serve customers across any cloud provider. Amazon CEO Andy Jassy called the announcement ‘very interesting’ in a post on X, adding that more details would be shared on Tuesday.

OpenAI and Amazon have been getting closer in other ways.

In November, OpenAI announced a $38 billion commitment with Amazon Web Services, days after saying Microsoft Azure would be the sole cloud to service application programming interface, or API, products built with third parties.

Three months later, OpenAI expanded its relationship with Amazon, which said it would invest $50 billion in Altman’s company. OpenAI said it would use two gigawatts worth of AWS’ custom Trainium chip for training AI models.

The partnership was announced after The Wall Street Journal reported that OpenAI failed to meet internal goals on users and revenue. Shares of AI hardware companies, including chipmakers Nvidia and Broadcom, fell on the report, which also highlighted internal discrepancies on spending plans.

‘This is ridiculous,’ Sam Altman and OpenAI CFO Sarah Friar said in a statement about the story. ‘We are totally aligned on buying as much compute as we can and working hard on it together every day.’

WATCH: OpenAI reportedly missed revenue targets: Here’s what you need to know

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