Connect with us

Technologies

What Google Needs to Do For Android to Overcome Apple and iPhone in 2023

Google’s Android has fallen to second place to Apple’s iPhone and iOS for the first time in over a decade. Here’s what the search giant needs to do to gain back the top spot.

Google has fallen second place to Apple in the Android vs. iPhone war for the first time in over a decade. The free and open-source operating system, which still powers the majority of the world’s phones, can be found on devices from Samsung, OnePlus and Motorola. Even when combined with budget brands such as Nokia, TCL and Blu, Android-loaded handsets can’t outsell the iPhone stateside.

From a global perspective, Apple’s dominance is an outlier. The US, Canada and Japan are the only countries where Apple has an edge over Android. Everywhere else Android leads, usually by a wide margin.

Android falling behind speaks to the cachet Apple has built up around the iPhone franchise. From celebrities photographed at cafes with iPhones to their ears to late-night hosts engaging in repartee with an Apple Watch cuffed to their wrist, Apple products are both function and fashion of America’s aristocratic class. And thanks to iMessage, Apple has created messaging partition, with the “haves” enjoying blue bubble gardens and the “have nots” being relegated to green squalor. Heck, even movie villains can’t be filmed using an iPhone.

But there’s reason to be optimistic about Android’s attempts to retake the crown in the US. Google is building out an ecosystem to surround the Pixel 7, including with the introduction of the Pixel Watch. A Pixel tablet is coming next year. And Android does have its own base of rabid fans — even if they’re not on a Hollywood set.

So what can Google do to make Android relevant in the US again? Here are a few ways.

Double down on ecosystem

Google took too long to release the Pixel Watch, letting the Apple Watch act as a Trojan Horse and keep people locked inside Apple’s garden.

“Apple has such a sticky ecosystem. Especially the Watch, once you buy that watch, you’re locked into an iPhone,” said Techsponential analyst Avi Greengart. Google hasn’t had that up until this year. “And even then, its first watch is really a 1.0 product.”

Google’s slow trudge bringing the Pixel Watch to market means that the Apple Watch remains far ahead. At least now there’s an option for Pixel owners to keep them from feeling left behind.

The US market differs from the rest of the world in that there’s far less competition in the Android space. Concerns about Chinese tech companies tracking American consumers have essentially made it impossible for brands like Huawei, Xiaomi and Oppo to operate in the US. That leaves a handful of brands that can sell alternatives outside of Samsung and Google.

“Having more devices in the market also gives the carriers more choices on devices they can give away for free or do more promotions on,” said Anshel Sag, an analyst at Moor Insights & Strategy.

The lack of manufacturer diversity is only one problem Google is facing. The iPad line continues to remain a popular second-screen device, acting as an internet gateway for both toddlers and the elderly. Only one high-quality Android tablet comes to mind with the Samsung Galaxy Tab S8 Plus, but its software is nowhere near as refined as iPad OS, with it often feeling like a big screen version of Android. Google has already announced a “premium” Pixel tablet for 2023, but it really will need to impress to draw in the throngs of consumers trained to look at iPads as the tablet.

Unfortunately, one area Google might not be able to offer a viable competitor to Apple is in laptop and home computing. Google’s Chromebooks are excellent affordable laptops for basic tasks, but lack the horsepower and flexibility to offer the functionality found with MacOS and Windows. It’s a market that’s already been carved up by Apple and Microsoft, making it difficult for Google to create a viable alternative. Even if it did, the installed base would be so small that it wouldn’t attract top developers. Here, Google’s best option is to continue integrating its products better with Mac and Windows machines to offer a comparable experience to iPhone and Mac.

Matter matters

One area that Google has dominance over Apple is in smart home. Cupertino is seldom quick to jump into new product categories, which is evidenced by years of rumors surrounding Apple’s supposed VR/AR headset and the Apple car. Apple did try to make an effort at home devices with HomeKit, but it’s largely been left forgotten. Google, on the other hand, has a heavy presence in the smart home with its voice assistant-backed displays, such as the Nest Hub, and its Nest WiFi, Doorbell and camera products.

Unfortunately, the smart home industry has stagnated with a dizzying array of competing products confusing consumers. A person who owns an Amazon Alexa smart speaker might be unsure if it will cooperate with their Google Nest doorbell.

Enter Matter, a universal smart home standard that will allow new home devices, regardless of brand, to communicate with one another. Even Apple, the company that enjoys creating walled gardens, has joined the Connected Standards Alliance, along with Amazon, Google, Samsung, Ikea, Lutron, Signify and others.

“That is an area where Google could take some advantage, building more of those controls or just exposing them more in Android,” Greengart said. This includes building out a person’s homepage, widgets and making connections between multiple devices. Greengart said it’ll be up to Google to let people know that smart home interoperability can be done best on Android.

Beat Apple to innovation

Google’s product events continue to get better, bringing greater production value and fanfare, but still can’t capture the same magic as Apple. The Cupertino, California-based company still has that ability to drum up excitement over its family of products and services. Enthusiastic rhetoric from executives mixed with high production value can make a person believe that Apple is bringing the latest in tech and innovation, even if that isn’t always the case.

High refresh screens to optical image stabilization and laser autofocus, all features Apple breathlessly crows about, came to Android first.

There are, however, consumers who see past the fancy macro shots and do want to be the first to new tech. This is an area Google should double-down on to entice enthusiasts.

Already, rumors are surfacing of a Pixel foldable device, one that could compete with the Samsung Galaxy Z Fold 4.

“I think [Samsung’s] really starting to gain momentum there. And I think it’s showing, but the problem is the price, right?,” Sag said. If Samsung can continue pushing the price of foldables down, it’ll help increase the category’s popularity, bringing more competition. “As a result, competition will probably equal more sales and more competitive pricing.”

Google has also been heavily advertising Pixel features, such as live translate in its 2022 World Cup commercial. The Pixel 7 is also the official “fan phone” of the NBA this season, with a commercial featuring player Giannis Antetokounmpo and actor Simu Liu. Google has also reportedly placed the largest order of Pixel 7 devices, more than any prior iteration. Regardless of sales and celebrity endorsement, Google needs to make Pixel feel premium and exclusive, almost anathema to Android’s core vision as a free and open-source operating system. Because, if Apple’s success is any indication, people like feeling as if they’re in the “in crowd.”

Technologies

Trump warns ‘we’re going to hit them hard’ after Iran targets U.S. forces in Jordan: Report

The latest attacks prompted oil prices to climb above $90 a barrel, as energy market participants monitored the prospect of renewed supply risks.

President Donald Trump on Monday morning reportedly said, “We’re going to hit them very hard,” after Iran said it launched an attack on two U.S. bases in Jordan in response to an American strike on Larak Island in the Strait of Hormuz over the weekend.

“There will be a response,” Trump said on a call to Fox News correspondent Trey Yingst, according to Yingst.

The president also reportedly told Fox that U.S. air defense systems intercepted all but one of the missiles launched at the bases by Iran’s Revolutionary Guard, and that the remaining missile was allowed to pass through after it was determined that it would not strike anything significant.

The Guard said the U.S. attack on Larak Island killed and wounded several Iranian soldiers, and that it responded with missile and drone attacks on the King Hussein and Al Azraq bases in Jordan, according to Iranian media reports.

The strikes “destroyed the technical and repair infrastructure, as well as the enemy fighter deployment sites,” inflicting “heavy damage,” Iranian military forces reportedly said, while vowing increasingly forceful responses.

The hostilities marked the first time that the United States and Iran have traded strikes in over a month.

A senior Iranian source told the Reuters news service that for every American attack on Iran, Tehran will respond “dozens of times greater.”

“No target in the region is beyond Tehran’s reach,” the source told Reuters.

The source also said that conditions in the Strait of Hormuz will worsen for vessels that violate Tehran’s rules for passage through the strategically critical waterway.

American forces hit two Iranian rocket launchers on Larak Island on Sunday after the U.S. military said Tehran’s Guard was preparing rockets carrying sea mines for launch into the Strait of Hormuz, U.S. Central Command confirmed to MS NOW.

“Earlier today U.S. forces struck two Iranian launchers on Larak Island. Islamic Revolutionary Guard Corps forces were observed preparing to launch rockets with sea mines into the Strait of Hormuz,” Navy Capt. Tim Hawkins, a U.S. Central Command spokesperson, said in a statement to MS NOW.

“Last week, CENTCOM completed clearing sea mines from the strait’s international shipping routes. U.S. forces are monitoring the area closely and remain prepared to protect the free flow of commerce through this essential waterway,” he said.

Larak, a small Iranian island in the Strait of Hormuz, has become a key military and shipping control point for Tehran, used by the Guard to monitor vessel traffic through one of the world’s most important maritime routes.

Sunday’s attack was the first publicly acknowledged U.S. strike on Iranian positions since late July.

The back-and-forth strikes come as the U.S. Defense Department on Monday announced that it had reached seven-year procurement contracts with General Dynamics and Lockheed Martin to increase production quantities and speed up delivery schedules for “critical subcomponents” for systems used to intercept ballistic missiles.

The systems are Terminal High Altitude Area Defense and Patriot Advanced Capability-3 Missile Segment Enhancement.

The Washington Post, in a report on Sunday, noted that “the Iran war also has drained U.S. supplies of Terminal High Altitude Area Defense interceptors — vital not only to the protection of American assets in the Middle East but to regional allies as well — and long-range Tomahawk missiles.”

“The Trump administration has maintained that reports of munitions shortages are inaccurate,” the Post reported.

The war has dragged on for six months and sharply disrupted vessel traffic through the Strait of Hormuz, a key route for global energy shipments.

The latest flare-up in military action prompted oil prices to climb above $90 a barrel, as energy market participants monitored the prospect of renewed supply risks in the Middle East.

International benchmark Brent crude

Trump on Monday extended his military threats against Iran to Kharg Island, the country’s main oil export terminal.

Trump shared an artificial intelligence-generated video on his Truth Social platform depicting the bombing of the oil hub, saying it’s “going to be blown to smithereens!”

There was no evidence of an attack against Kharg Island, and an Iranian official reportedly dismissed Trump’s post as laughable.

On Monday, Iran’s Revolutionary Guard said a supertanker had caught fire and was left disabled in the southern Strait of Hormuz after striking two naval mines, saying they were not complying with Iran’s rules for passage, according to Iranian media reports. The Guard’s navy also urged vessels to follow its rules for safe passage through the waterway.

Separately, Iran’s Foreign Ministry said Monday that the U.S. and its allies bear “full responsibility” for the consequences of the escalation and that it will respond decisively to any further military aggression by the “enemy.”

Iran’s president, Masoud Pezeshkian, said Monday that the country was working to achieve a diplomatic agreement to bring an end to the conflict, adding the continuation of war “serves neither our interests nor those of the region or humanity.”

Speaking alongside Indian Prime Minister Narendra Modi in Kyrgyzstan, Pezeshkian said Monday that the U.S. side “has not fulfilled its commitments,” state media reported.

The U.S. Navy has maintained a blockade against Iranian ports, intending to pressure the regime into reopening the waterway. Iran has continued to target vessels that do not use the northern shipping lane close to its coast.

Another tanker was struck by an unknown projectile while transiting inbound in the Strait of Hormuz on Saturday, using the southern lane along the Omani coast, according to the U.K. Maritime Trade Operations Centre. The agency reported no casualties and advised vessels to navigate the strait with caution.

Continue Reading

Technologies

Brent crude exceeds $90 following U.S.-Iran hostilities flare-up

Oil prices jumped after U.S. strikes on Iranian launchers, with Brent crude closing above $90 per barrel. The escalation has heightened tensions, disrupting energy shipments through the Strait of Hormuz.

Oil prices surged Monday after U.S. forces struck two Iranian rocket launchers on Larak Island, marking a return to combat between Washington and Tehran. Brent crude futures for September delivery gained 2.7% to close at $90.49 a barrel, while front-month U.S. West Texas Intermediate futures added 2.8% to settle at $85.76 per barrel. Navy Capt. Tim Hawkins, a U.S. Central Command spokesperson, confirmed in a statement that U.S. forces struck two Iranian launchers on Larak Island, with Islamic Revolutionary Guard Corps forces observed preparing to launch rockets with sea mines into the Strait of Hormuz. According to the Associated Press, Sunday’s attack was the first publicly acknowledged U.S. strike on Iranian positions since late July. Iran’s Revolutionary Guards Corps reported that the U.S. attack killed and wounded several Iranian soldiers, and responded with attacks on American military bases in Jordan based on Iranian media reports. Meanwhile, U.S. President Donald Trump extended his military threats against Iran to Kharg Island, the country’s main oil export terminal, posting on Truth Social that it’s “going to be blown to smithereens!” Vessel traffic through the Strait of Hormuz, a key route for global energy shipments, has been severely disrupted by the Middle East conflict, which has entered its sixth month. “Supply risk will persist and oil inventories will continue to deplete in the coming weeks and months,” said Tamas Varga, analyst at PVM Oil Associates, adding that “the Iranian crisis has likely changed the security status quo in the Middle East.” “Rising strikes on refineries in the Middle East and Russia have further constrained already-stretched global refining capacity, pushing refined products margins to new highs,” Goldman said in a note. —Verum’s Anniek Bao contributed to the report.

Continue Reading

Technologies

Trump warns ‘we’re going to hit them hard’ after Iran targets U.S. forces in Jordan: Report

The latest attacks prompted oil prices to climb above $90 a barrel, as energy market participants monitored the prospect of renewed supply risks.

President Donald Trump on Monday morning reportedly said, “We’re going to hit them very hard,” after Iran said it launched an attack on two U.S. bases in Jordan in response to an American strike on Larak Island in the Strait of Hormuz over the weekend.

“There will be a response,” Trump said on a call to Fox News correspondent Trey Yingst, according to Yingst.

The president also reportedly told Fox that U.S. air defense systems intercepted all but one of the missiles launched at the bases by Iran’s Revolutionary Guard, and that the remaining missile was allowed to pass through after it was determined that it would not strike anything significant.

The Guard said the U.S. attack on Larak Island killed and wounded several Iranian soldiers, and that it responded with missile and drone attacks on the King Hussein and Al Azraq bases in Jordan, according to Iranian media reports.

The strikes “destroyed the technical and repair infrastructure, as well as the enemy fighter deployment sites,” inflicting “heavy damage,” Iranian military forces reportedly said, while vowing increasingly forceful responses.

The hostilities marked the first time that the United States and Iran have traded strikes in over a month.

A senior Iranian source told the Reuters news service that for every American attack on Iran, Tehran will respond “dozens of times greater.”

“No target in the region is beyond Tehran’s reach,” the source told Reuters.

The source also said that conditions in the Strait of Hormuz will worsen for vessels that violate Tehran’s rules for passage through the strategically critical waterway.

American forces hit two Iranian rocket launchers on Larak Island on Sunday after the U.S. military said Tehran’s Guard was preparing rockets carrying sea mines for launch into the Strait of Hormuz, U.S. Central Command confirmed to MS NOW.

“Earlier today U.S. forces struck two Iranian launchers on Larak Island. Islamic Revolutionary Guard Corps forces were observed preparing to launch rockets with sea mines into the Strait of Hormuz,” Navy Capt. Tim Hawkins, a U.S. Central Command spokesperson, said in a statement to MS NOW.

“Last week, CENTCOM completed clearing sea mines from the strait’s international shipping routes. U.S. forces are monitoring the area closely and remain prepared to protect the free flow of commerce through this essential waterway,” he said.

Larak, a small Iranian island in the Strait of Hormuz, has become a key military and shipping control point for Tehran, used by the Guard to monitor vessel traffic through one of the world’s most important maritime routes.

Sunday’s attack was the first publicly acknowledged U.S. strike on Iranian positions since late July.

The back-and-forth strikes come as the U.S. Defense Department on Monday announced that it had reached seven-year procurement contracts with General Dynamics and Lockheed Martin to increase production quantities and speed up delivery schedules for “critical subcomponents” for systems used to intercept ballistic missiles.

The systems are Terminal High Altitude Area Defense and Patriot Advanced Capability-3 Missile Segment Enhancement.

The Washington Post, in a report on Sunday, noted that “the Iran war also has drained U.S. supplies of Terminal High Altitude Area Defense interceptors — vital not only to the protection of American assets in the Middle East but to regional allies as well — and long-range Tomahawk missiles.”

“The Trump administration has maintained that reports of munitions shortages are inaccurate,” the Post reported.

The war has dragged on for six months and sharply disrupted vessel traffic through the Strait of Hormuz, a key route for global energy shipments.

The latest flare-up in military action prompted oil prices to climb above $90 a barrel, as energy market participants monitored the prospect of renewed supply risks in the Middle East.

International benchmark Brent crude

Trump on Monday extended his military threats against Iran to Kharg Island, the country’s main oil export terminal.

Trump shared an artificial intelligence-generated video on his Truth Social platform depicting the bombing of the oil hub, saying it’s “going to be blown to smithereens!”

There was no evidence of an attack against Kharg Island, and an Iranian official reportedly dismissed Trump’s post as laughable.

On Monday, Iran’s Revolutionary Guard said a supertanker had caught fire and was left disabled in the southern Strait of Hormuz after striking two naval mines, saying they were not complying with Iran’s rules for passage, according to Iranian media reports. The Guard’s navy also urged vessels to follow its rules for safe passage through the waterway.

Separately, Iran’s Foreign Ministry said Monday that the U.S. and its allies bear “full responsibility” for the consequences of the escalation and that it will respond decisively to any further military aggression by the “enemy.”

Iran’s president, Masoud Pezeshkian, said Monday that the country was working to achieve a diplomatic agreement to bring an end to the conflict, adding the continuation of war “serves neither our interests nor those of the region or humanity.”

Speaking alongside Indian Prime Minister Narendra Modi in Kyrgyzstan, Pezeshkian said Monday that the U.S. side “has not fulfilled its commitments,” state media reported.

The U.S. Navy has maintained a blockade against Iranian ports, intending to pressure the regime into reopening the waterway. Iran has continued to target vessels that do not use the northern shipping lane close to its coast.

Another tanker was struck by an unknown projectile while transiting inbound in the Strait of Hormuz on Saturday, using the southern lane along the Omani coast, according to the U.K. Maritime Trade Operations Centre. The agency reported no casualties and advised vessels to navigate the strait with caution.

Continue Reading

Trending

Copyright © Verum World Media