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Here’s Why Amazon Wants To Kill the Barcode

Barcodes work well for people, but not robots.

Robots may be the future, but robotic arms are apparently no good at using the good ol’ barcode. Barcodes can be hard to find and can be affixed to oddly shaped products, something robots can’t troubleshoot very well.

As a result, Amazon said Friday that it has a plan to kill the barcode.

Using pictures of items in Amazon warehouses to train a computer model, the e-commerce giant has developed a camera system that can monitor items flowing one-by-one down conveyor belts to make sure they match their images. Eventually, Amazon’s AI experts and roboticists want to combine the technology with robots that identify items while picking them up and turning them around.

“Solving this problem, so robots can pick up items and process them without needing to find and scan a barcode, is fundamental,” said Nontas Antonakos, an applied science manager in Amazon’s computer vision group in Berlin. “It will help us get packages to customers more quickly and accurately.”

The system, called multi-modal identification, isn’t going to fully replace barcodes soon. Products in Amazon warehouses will need to have barcodes as long as outside companies that make and ship them rely on the technology to identify and track stock. Amazon’s new system is currently in use in facilities in Barcelona, Spain, and Hamburg, Germany, the company said, adding that it’s already speeding up the time it takes to process packages there. The technology will be shared across Amazon’s businesses, so it’s possible you could one day see a version of it at a Whole Foods or another Amazon-owned chain with in-person stores.

Amazon has built computer vision into other products. You can ask an Echo Show smart display, “Alexa, what am I holding?” to get help recognizing objects around the house. The feature is called Show and Tell and was designed with vision impaired people in mind. Smart phone makers and social media companies have also included AI features in camera and photo apps, categorizing photos automatically, for example.

The problem that the system eliminates — incorrect items coming down the line to be sent to customers — doesn’t happen too often, Amazon says. But even infrequent mistakes add up to significant slowdowns when considering just how many items a single warehouse processes in one day.

Amazon’s AI experts had to start by building up a library of images of products, something the company hadn’t had a reason to create prior to this project. The images themselves as well as data about the products’ dimensions fed the earliest versions of the algorithm, and the cameras continually capture new images of items to train the model with.

The algorithm’s accuracy rate was between 75% and 80% when first used, which Amazon considered a promising start. The company says the accuracy is now at 99%. The system faced an initial hiccup when it failed to catch color differences. During a Prime Day promotion, the system couldn’t distinguish between two different colors of Echo Dots. The only difference between the packages was a small dot that was either blue or gray. With some retooling, the identification system can now assign confidence scores to its ratings that only flag items it’s very sure are incorrect.

Amazon’s AI team says it will be a challenge to fine-tune the multi-modal identification system to assess products that are being handled by people, which is why the ultimate goal is to have robots handle them instead.

Technologies

Nvidia CEO Jensen Huang emerges as Trump’s top ally in AI safety debate

Jensen Huang’s position as the leader of the world’s most valuable company, has earned him Trump’s ear on the most important topics in AI.

With the debate about regulating artificial intelligence raging in Washington this week, President Donald Trump picked up the phone to call his top ally on the subject: Nvidia CEO Jensen Huang.

“The robots are not going to be taking over the world,” Trump told Huang, who’d put the president on speaker while on stage at the All-In Summit in Los Angeles on Monday. Trump repeated a point he’d made on social media: that mounting AI and data center concerns are a “hoax.”

While other tech leaders like Meta CEO Mark Zuckerberg and Amazon founder Jeff Bezos have cozied up to Trump during his second term, experts told CNBC that Huang is exercising outsized influence in the White House. He’s slated to attend Trump’s high-profile state dinner for Chinese President Xi Jinping next week, according to a person familiar with the matter who asked not to be named due to confidentiality.

Nvidia has been powering the AI boom since before the launch of ChatGPT in late 2022, supplying the graphics processing units used by OpenAI, Anthropic and others to train their models and run large workloads. Revenue surged to $215 billion in the latest fiscal year, up from $17 billion in 2021.

Huang’s position as the leader of the world’s most valuable company and the chipmaker at the heart of the AI boom has earned him the president’s ear on the most important AI topics.

“Trump just likes winners, and Jensen’s very good at speaking his language,” Samuel Hammond, director of AI policy at the think tank Foundation for American Innovation, said in an interview.

An Nvidia spokesperson declined to comment, and White House representatives didn’t respond to a request for comment.

Whether joining Trump for a candlelit dinner at his Mar-a-Lago club in Florida, or closing a keynote by thanking guests for “making America great again,” Huang has learned how to appeal to the president. Trump and Huang have appeared together at least six times in public since the start of the second term, including trips to Saudi Arabia and the U.K., and a recent trip to China via Air Force One.

Huang is pushing for U.S. AI to move faster while some of Nvidia’s most important customers — namely OpenAI and Anthropic — are ramping up pressure on governments to regulate the technology as fears spread about its potential dangers.

An Anthropic researcher, Jacob Coxon, who previously worked at OpenAI, said he quit his job earlier this month because he feared top AI labs are “gambling with our lives.” Coxon’s resignation set off a firestorm on social media, prompting calls for increased oversight from more than 20 members of Congress.

Concerns were already swirling after OpenAI disclosed a significant security incident in July, when two of its models escaped containment, accessed the open internet, and breached the online AI repository Hugging Face to get a better score on a benchmark test.

Anthropic CEO Dario Amodei cited that episode in a bombshell essay a week ago, urging AI developers to slow how quickly they improve their most advanced AI models. Amodei encouraged companies to cooperate directly with the U.S. government, and reiterated his desire for “well-considered regulation of AI.”

Amodei’s “pacing” proposal was endorsed by other industry leaders, including OpenAI CEO Sam Altman, SpaceX CEO Elon Musk and Google DeepMind Chair Demis Hassabis, who agreed on the need for a slowdown and additional oversight.

‘Did no harm’

Huang took a different position.

In public appearances over the past week, the Nvidia CEO brushed off concerns about AI’s risks. He said that predictions of doom aren’t grounded in science, and that model developers are responsible for securing their products before releasing them.

The solution to safety concerns, Huang said in Scotland on Thursday, is “good old-fashioned engineering.”

“There were incidents, and those incidents, thankfully, did no harm,” Huang said.

Huang’s position is largely shared publicly by David Sacks, a venture capitalist who previously served as Trump’s AI and crypto czar. Sacks co-hosts the “All-In” Podcast, which produced Monday’s event that featured the Trump-Huang call.

“The only control or ‘guardrails’ that AI needs is a STRONG AND SMART (High IQ!) PRESIDENT, and the U.S.A. has that, in spades!,” Trump wrote in a post on Truth Social on the same day as the summit.

Before the recent uproar over safety, Nvidia focused its Washington outreach on export controls.

Last year, Nvidia was pushing to sell its AI chips to restricted countries, including China, drawing sharp criticism from U.S. lawmakers.

Some members of Congress, including Sens. Elizabeth Warren, D-Mass., and Josh Hawley, R-Mo., have cautioned that selling Nvidia hardware to China could threaten U.S. national security and narrow America’s lead in AI.

In December, Huang’s strategy paid off. Trump announced that Nvidia was granted permission to ship its H200 chip to Chinese customers, and that the U.S. would collect a 25% fee in exchange.

The H200 announcement drew intense pushback from both sides of the aisle. Huang declined an invitation from Warren to testify before the Senate Banking Committee in June. The following month, a top U.S. trade official confirmed that H200 sales to China were underway.

Profit motive

Nvidia and Huang argued that banning Nvidia exports to China would be against American interests, in part because such a move would spur the world’s second-largest economy and computing market to develop its own cutting-edge AI chips. The H200 is no longer Nvidia’s most powerful chip, as it has shipped two generations of its newer Blackwell processors in the U.S.

But Nvidia’s fate wasn’t entirely up to U.S. lawmakers, as China’s regulators mostly blocked imports of the H200 chips.

Nvidia’s clear profit motive leads some experts to say it takes the concerns expressed by model developers more seriously than those of the chipmaker, because the labs are the ones responsible for the actual AI technology.

“Nvidia is the most aggressive in terms of, let’s just make money,” said Andrew Yoon, a researcher at CivAI, a nonprofit warning about the dangers of AI. “At every turn, they are really trying to just make sure whatever happens is good for Nvidia’s bottom line.”

Nvidia’s ambitions in China will loom large during the state dinner on Thursday, when Trump, Huang and Xi will all be in the same room. The White House is also planning a meeting with major AI executives to coincide with the event, according to CNN. Other industry executives, including Altman, are expected to attend.

But Huang’s presence carries extra weight. During a House hearing on Monday, Treasury Secretary Scott Bessent was asked if Trump understands the threat AI presents.

“I would just say the president is completely aligned with Jensen Huang, the CEO of Nvidia,” Bessent said.

WATCH: Nvidia CEO Jensen Huang says safety is an engineering problem

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Technologies

Iranian President Pezeshkian to travel to New York for UN summit as Trump threatens consequences of no agreement

Iranian President Masoud Pezeshkian is set to attend the UN General Assembly in New York as diplomatic hopes rise, even as U.S. President Donald Trump warns of severe consequences if no deal is reached.

President Masoud Pezeshkian is set to lead an Iranian delegation at the United Nations General Assembly in New York on Tuesday, as fresh optimism emerges for a diplomatic resolution to the Middle East conflict.

According to the semi-official Tasnim news agency, Pezeshkian will deliver a speech before the assembly, outlining Iran’s stance on “international developments,” with special attention to its conflict with the U.S. and Israel.

He is also expected to meet with several world leaders on the margins of the gathering, which runs from Sept. 22 to 26, and Sept. 28.

The Iranian delegation’s participation at the UN has sparked renewed optimism for a diplomatic path out of the war, boosting market sentiment on Monday — equities climbed, oil prices softened, and global bond yields dropped sharply.

However, U.S. President Donald Trump — who has indicated willingness to meet Pezeshkian during the assembly — has warned that Iran’s economy would be devastated or its leadership eliminated if Tehran fails to reach an agreement.

Speaking to Fox News on Sunday, Trump said the only choices available were “wiping Iran out,” or allowing its economy to “rot,” unless a deal is reached.

Meanwhile, Iran’s military said its intelligence pointed to a new, large-scale strike being orchestrated by the U.S. and its allies, cautioning of “painful” retaliation throughout the Middle East. Any regional nations supporting such an attack would be considered participants in the conflict, it added.

“If the U.S. commits any error against the Islamic Republic of Iran, all its positions and interests in the region will face sustained, effective and painful strikes,” the Khatam al-Anbia Central Headquarters of Iran stated, per Tasnim.

Houthi-Saudi conflict complicates diplomacy hopes

The U.S. State Department issued a security alert over the weekend, warning of potential unforeseen escalation in the Middle East and urging Americans to stay vigilant and prepare for possible flight cancellations and airspace closures.

The alerts followed claims by Iran-backed Houthi militants of missile and drone strikes on Riyadh on Saturday, which triggered the first air-raid warning in the Saudi capital since hostilities intensified in July.

Saudi officials reported that a ballistic missile was intercepted and destroyed, with no casualties or damage. The Houthis also tried to strike civilians and infrastructure across multiple areas of the kingdom, according to Saudi-led coalition spokesperson Major-General Turki al-Maliki, who posted on X on Saturday that those attempts were repelled by the country’s air defenses.

Despite widening hostilities, oil prices have retreated in recent days as traders anticipate a recovery in energy shipments from oil-rich Saudi Arabia.

Oil prices will stay elevated despite U.S. advances in moving oil through the Strait of Hormuz, a team of analysts at Eurasia Group noted in a Saturday report. Any increase in oil flows would be insufficient to close the overall market deficit, they said, projecting Brent prices to trade in a higher range of $90-110 per barrel for the remainder of this year.

“Iran’s leadership will stick with resistance, even as they quarrel internally,” the consultancy firm stated, noting that Tehran aims to use military proxies and tanker attacks to maintain a chokehold on shipping flows and pressure Washington into concessions.

Tehran has maintained it will not reopen the Strait of Hormuz until Washington honors its commitments under the June memorandum, which called for lifting the naval blockade of Iranian ports, easing sanctions, unfreezing Iranian assets, and ending U.S. military threats.

Iranian parliament speaker Mohammad Bagher Ghalibaf said Sunday that Iran must continue both fighting and negotiating to push back its adversaries, and only pursue diplomacy when it holds the advantage on the battlefield.

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Technologies

Oil prices drop below $100 per barrel as Trump shows willingness to engage with Iran

Oil prices fell below $100 per barrel as Trump expressed openness to diplomacy with Iran, amid ongoing regional tensions and attacks.

On Monday, crude oil prices saw a sharp decline, trading below $100 per barrel, after President Donald Trump reportedly opted against bombing Yemen for the time being and signaled openness to diplomacy with Iran. U.S. West Texas Intermediate futures decreased by 5.4% to $94.85 per barrel by 10:48 a.m. ET. Brent crude, the international benchmark, experienced a fall of 4.1% to $99.61 per barrel. Oil prices have declined for four consecutive sessions as the market retreats from the recent rally. Trump informed Fox News that he might be willing to meet with Iranian President Masoud Pezeshkian during this week’s UN General Assembly. Additionally, the U.S. president has chosen not to bomb Iran-allied Houthi militants at present, despite appeals from Saudi Arabia, according to Trump administration officials who spoke to The New York Times. In the meantime, crude exports from the Middle East have remained resilient following Saudi Arabia’s shutdown of its crucial East-West pipeline due to attacks, as stated by JPMorgan analysts in a note dated Sept. 18. Total oil flows averaged 17 million barrels per day over the past 10 days, which is 6 million bpd below the 2025 average, they reported. Exports through the Strait of Hormuz have steadily increased, with flows from the broader Middle East reaching approximately 80% of pre-war levels, according to Ryan McKay, director of commodity strategy at TD Securities. McKay stated in a Monday note that without a major escalation, Iran may have lost significant leverage in the Strait. However, the security situation in the region continues to be volatile and susceptible to sudden escalation. McKay noted that the oil market is struggling with multiple near-term drivers that are engaged in a tug of war for prices. The Houthis announced that they launched missiles at Riyadh, the Saudi capital, and targeted Aramco facilities at the Yanbu crude export terminal on the Red Sea over the weekend. At least two tankers have been attacked while transiting the Strait of Hormuz in the past day, based on incident reports from the United Kingdom Maritime Trade Operations Centre. Trump also told Fox that he is in a ‘deciding mode’ and that ‘very big things’ will happen soon concerning the Iran war. He described the options as ‘wiping Iran out, letting them rot economically, or making a deal,’ as reported by Fox. Meanwhile, Iran’s Revolutionary Guard warned that it will expand the ‘geography of the conflict’ if the U.S. launches renewed strikes against the Islamic Republic, according to the state media outlet Tasnim.

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