Technologies
Here’s Why Amazon Wants To Kill the Barcode
Barcodes work well for people, but not robots.
Robots may be the future, but robotic arms are apparently no good at using the good ol’ barcode. Barcodes can be hard to find and can be affixed to oddly shaped products, something robots can’t troubleshoot very well.
As a result, Amazon said Friday that it has a plan to kill the barcode.
Using pictures of items in Amazon warehouses to train a computer model, the e-commerce giant has developed a camera system that can monitor items flowing one-by-one down conveyor belts to make sure they match their images. Eventually, Amazon’s AI experts and roboticists want to combine the technology with robots that identify items while picking them up and turning them around.
«Solving this problem, so robots can pick up items and process them without needing to find and scan a barcode, is fundamental,» said Nontas Antonakos, an applied science manager in Amazon’s computer vision group in Berlin. «It will help us get packages to customers more quickly and accurately.»
The system, called multi-modal identification, isn’t going to fully replace barcodes soon. Products in Amazon warehouses will need to have barcodes as long as outside companies that make and ship them rely on the technology to identify and track stock. Amazon’s new system is currently in use in facilities in Barcelona, Spain, and Hamburg, Germany, the company said, adding that it’s already speeding up the time it takes to process packages there. The technology will be shared across Amazon’s businesses, so it’s possible you could one day see a version of it at a Whole Foods or another Amazon-owned chain with in-person stores.
Amazon has built computer vision into other products. You can ask an Echo Show smart display, «Alexa, what am I holding?» to get help recognizing objects around the house. The feature is called Show and Tell and was designed with vision impaired people in mind. Smart phone makers and social media companies have also included AI features in camera and photo apps, categorizing photos automatically, for example.
The problem that the system eliminates — incorrect items coming down the line to be sent to customers — doesn’t happen too often, Amazon says. But even infrequent mistakes add up to significant slowdowns when considering just how many items a single warehouse processes in one day.
Amazon’s AI experts had to start by building up a library of images of products, something the company hadn’t had a reason to create prior to this project. The images themselves as well as data about the products’ dimensions fed the earliest versions of the algorithm, and the cameras continually capture new images of items to train the model with.
The algorithm’s accuracy rate was between 75% and 80% when first used, which Amazon considered a promising start. The company says the accuracy is now at 99%. The system faced an initial hiccup when it failed to catch color differences. During a Prime Day promotion, the system couldn’t distinguish between two different colors of Echo Dots. The only difference between the packages was a small dot that was either blue or gray. With some retooling, the identification system can now assign confidence scores to its ratings that only flag items it’s very sure are incorrect.
Amazon’s AI team says it will be a challenge to fine-tune the multi-modal identification system to assess products that are being handled by people, which is why the ultimate goal is to have robots handle them instead.
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Technologies
Apple’s New Smart Home Display Delayed Until Fall Over Siri Issues
It has been nearly a year and a half since the company announced the AI-powered product.
Your home could get smarter with Apple’s Siri, but it will have to wait a few more months. Bloomberg reported the iPad-shaped AI home hub won’t be ready until September, several months after the company was hoping to launch it this spring. Apple engineers first need to complete work on a new and improved Siri assistant for the home device, code-named J490, according to Bloomberg.
Apple was hoping to release J490 this month, along with a slew of other new devices, including the iPhone 17e, MacBook Neo, MacBook Air M5, new Pro models, and iPad Air M4. Apple first teased the smart home display in November 2024.
A representative for Apple did not immediately respond to a request for comment.
Siri is Apple’s virtual assistant that uses voice recognition and AI to fulfill a variety of tasks and commands, along with intriguing uses. You might use Siri to find your iPhone — «Hey Siri, where are you?» — or to hear the weather forecast — «Siri, what will the weather be today?» Siri is available on iPhones, MacBooks and iPads. It was launched in 2011 as a feature of the iPhone 4S.
As CNET reported last month, Apple engineers have struggled to push the upgraded Siri assistant out the door. It isn’t fast enough, gets confused by complex commands and doesn’t interact well with other Apple AI models. The company is also wrestling with how much personal data to access to inform the AI, and the new Siri is not yet able to complete in-app tasks, such as finding a photo and posting it to socials, all with one command.
It has been nearly two years since Apple announced that it would give Siri a major upgrade. In the meantime, competitors like Alexa Plus and Gemini for Home have entered the marketplace.
Tech tester Jon Rettinger, whose YouTube channel has 1.66 million subscribers, says the repeated delays in upgrading Siri can «erode» confidence in Apple’s ability to keep up in the AI race.
«Apple as a whole is still one of the strongest companies on the planet. But their AI play is clearly the weakest link in an otherwise very strong chain,» Rettinger told CNET.
Rettinger said he has had issues getting Siri to complete basic commands, such as setting two alarms at the same time, and that it’s a bit of «a mess» right now.
«Having said that, the iPhone has such massive market penetration that I’m not sure it will actually matter in the end. Which is kind of wild when you think about it,» Rettinger said.
Facial recognition for residents
The hardware for the forthcoming smart home display has already been finished. It resembles an iPad and can be either attached to a wall or rest on a half-domed-shaped base, the Bloomberg report said.
The device will be equipped with facial recognition, so when residents walk up to it, they will be shown personalized data such as music preferences, news headlines, appointments, reminders, tasks and so on.
The screen interface will include a bunch of circular app icons, similar to the display on an Apple Watch. The Bloomberg report said the smart home display will be the first of several home devices by Apple. Future products include a tabletop robotic limb with a 9-inch screen, a smart security camera and a Face ID-enabled smart doorbell.
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