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Disney Plus With Ads: The Single Most-Important Detail You Should Know

I tested it for a week, and to the people who want to try it: $11 to go ad-free may not be so bad.

When it first debuted in 2019 for $8 a month, Disney Plus was considered a great value for its commercial-free access to Pixar, Marvel, Star Wars, National Geographic and the legendary Disney vault. To top that off, you can stream on four screens at a time. Though there were some major titles missing at launch for US customers, the streaming service has since become a major player.

On Dec. 8, Disney rolled out its Disney Plus Basic plan, which costs $8 per month and includes ads but no downloads. The ad-free version is now $11, but can also select from three Disney bundles. Disney owns a majority stake in Hulu, so you may wonder if Disney Plus ads play in a similar format.

I tried it out, and I can assure you it’s a different experience than Hulu’s. But I’ll note that sometimes the commercials interrupt what you’re watching at odd intervals during a scene.

For many of you, paying $11 per month to stream without ads may be worth the cost for you and your family. Here’s a rundown of what I learned while testing the new subscription plan and what you might want to consider.

Read more: Best Streaming Services for Kids

There are ads in Disney Plus kids’ content, but not all of it

When I tried Netflix with ads, I noticed there were no commercials on kids’ titles, and Disney Plus seems to be doing that for some children’s content. Though ads played during the animated Diary of a Wimpy Kid film, Rodrick Rules, there were no commercials in Bluey episodes. Encanto, however, had a preroll of ads as well as three commercial breaks during the movie. I streamed all three on an adult profile.

If you have a child’s profile set to “Junior Mode,” Disney Plus reduces the number of available titles. This applies to ad-supported and ad-free subscriptions. There are only 26 animated films you can stream on this profile type, and it excludes the most popular features, such as Encanto, Diary of a Wimpy Kid, Lightyear and even the 1950 animated version of Cinderella (which is rated G). While the limited number of TV series and movies available in Junior Mode are ad-free, you will probably want to adjust the parental controls so your kids can watch more.

Toggle off Junior Mode and change the content rating on the child profile to enable additional titles, including PG-13 and TV-14. Cinderella will be restored along with other Disney favorites like The Nightmare Before Christmas and Coco. However, many of these family-friendly releases have commercials, so count on sitting through a few ad breaks while watching Encanto, Descendants, Finding Dory and more. That’s the trade-off that could make or break this subscription option for you.

Sometimes ads won’t play

I found that when watching some shows, not all the ads would play. Disney Plus typically plays a preroll of ads before a show or movie begins that lasts either 30 or 45 seconds, and then additional ad breaks are shown on the progress bar. While watching the new Rodrick Rules movie, I sat through the preroll and then noted two commercial breaks set to play in the middle. I only watched the first set of commercials. The second break came about 30 minutes in, but for some reason, it was skipped as the movie played.

Finding Dory had three commercial breaks embedded in the middle of the film, but the second and third ad breaks were skipped. I did fast-forward through this film a few times, so I’m unsure if that affected commercial playback.

The frequency of ads varies

Like Netflix, the number of commercial breaks in a Disney Plus movie or TV show varies, but the length of each break averaged one minute. You can tell how many ad breaks are coming up by looking for dots on the progress bar. Home Alone had three ad breaks in the middle of its 1-hour, 44-minute runtime. All three lasted for one minute. 2018’s Black Panther only had one commercial break after the preroll, and it was for 60 seconds. And the aforementioned Rodrick Rules aired 60 seconds’ worth of commercials during its first break.

Encanto, which is a little over an hour and 50 minutes long, had three, one-minute commercial breaks after its preshow set of ads. The 44-minute Guardians of the Galaxy Holiday Special had two ad breaks in the middle after the preroll. One was 20 seconds long and the other didn’t play, and I did not pause or fast-forward through this movie.

In addition to a preroll, there were two 60-second ad breaks in a single 54-minute episode of Willow. I played two episodes of The Simpsons and each had a 23-minute run time. One had a 30-second set of commercials before the episode and two ad breaks during the show which lasted one minute each. The other episode had a 45-second pre-roll and two 60-second commercial breaks.

Zootopia Plus, a new animated Disney Plus series, had a short set of commercials before its nine-minute episode, but zero ads during the show. Maybe because it’s rated PG for “alcohol, implied language and kidnapping of a character”? PJ Masks, on the other hand, didn’t have any commercials at all — just like Bluey.

When compared to its rivals, Disney Plus does things differently. In one test, Hulu showed about five minutes’ worth of commercials in one 22-minute episode of Bob’s Burgers. HBO Max’s Our Flag Means Death has episodes that run for about 30 minutes. The platform ran one 25-second round of ads at the start of the show, and two more ad breaks for about 30 to 45 seconds each. Netflix shared that it airs roughly four to five minutes of ads per hour of content, and during my test, many of the commercial breaks lasted for 75 seconds each. Disney Plus is averaging about 2.5 minutes of ads per piece of content.

As far as the types of ads, there were spots for Nintendo Switch, Lego, Panera, Dior, IHG Hotels, Toyota, Barbie, Macy’s and other major brands. There was even an ad about RSV (respiratory syncytial virus). You can’t fast-forward during an ad break, and unlike Hulu, there are no random prompts asking you to select what types of ads you prefer to see.

Oh, you can’t stream Disney Plus Basic on Roku

If your go-to media player is a Roku, you’re out of luck for now when it comes to signing up for this subscription plan. According to Disney’s help center, the following ad-supported Disney Plus subscriptions are currently unavailable on Roku devices: Disney Plus Basic, Disney Bundle Duo Basic and Trio Basic. This is likely to change sometime in the future, however. For now, viewers have the option to use a different streaming device or sign up for an ad-free plan instead. I didn’t encounter any issues when streaming on a FireTV device, smart TV, Apple TV box, Chromecast, iPad or PC web browser. Your mileage may vary.

Skip this subscription if you’d rather avoid ads for your kids

The biggest question comes down to whether you prefer that your children can stream anything they want without any commercials. Junior Mode is all ad-free, but it’s missing so many titles — both animated and live-action — that kids love. Classics like Pinocchio, Cinderella and The Little Mermaid will at least play commercials before the movie begins, and may or may not feature ads in the middle of the program. The same goes for other family-friendly releases like Star Wars: Tales of the Jedi, Aladdin or Pirates of the Caribbean.

Some of you may find the ad-based experience similar to watching the Disney Channel on cable and don’t mind it. But not everyone is on board with that just to save $3. Though the price is now bumped up to $11 monthly for ad-free Disney Plus, you may want to stick with it so everyone in your household can enjoy watching without commercials.

Technologies

OpenAI boss Sam Altman spells out how and why the AI industry wants to slow down: ‘We could lose control’

OpenAI’s chief has made comments detailing how AI safety frameworks and a slowdown could work, as the industry unites behind concerns.

OpenAI chief Sam Altman has made his most detailed comments yet on how artificial intelligence safety frameworks could work, after he joined Anthropic’s Dario Amodei and Elon Musk in calling for an industry slowdown over the weekend.

Safety concerns over the technology have hit fever pitch since an Anthropic researcher quit last week, warning that those building it believed that it could “kill us all by the end of the decade” and prompting other employees at the lab and rival OpenAI to warn of catastrophic risks.

AI bosses have since shown a rare display of unity, with both Altman and Musk on Saturday backing an essay from Amodei that urged AI companies to slow how quickly they improve their most advanced models.

AI stocks were down Monday as investors digested the comments. U.S. President Donald Trump dismissed the CEOs’ warning on Sunday, saying a slowdown was not needed and would jeopardize America’s lead in AI over China.

Sam Altman sets out 2 ways AI could go ‘very badly’

“We welcome a federal framework that sets consistent safety requirements for frontier AI,” Altman said in a post on X just after midnight on Monday, adding that “no amount of American competitive pressure should justify recklessness.”

Altman warned of two ways AI progress could go “very badly,” including losing “control of the future to AI” and too much power concentrating around a single person or company.

Meanwhile, lawmakers in Washington are scrambling to address calls for safeguards.

This all comes as Anthropic and OpenAI gear up for what’s expected to be historic initial public offerings. Altman ruled out going public in 2026 in an interview with Fortune published Saturday.

Amodei’s three-step proposal

Many AI safety fears revolve around models developing the ability to improve their own performance, a technique known as recursive self-improvement, or RSI.

“Since roughly this summer, AI has been advancing drastically faster, driven primarily by AI’s growing ability to build the next generation of AI,” said Amodei in his essay. “Left unchecked, it could outrun our ability to understand and control these systems, and so must be pursued very carefully, if at all.”

Amodei proposed a three-step plan aimed at tempering the pace of development without “sacrificing commercial advantage or the United States’ lead in AI.”

The plan involves each frontier AI company giving “employee-like access” to external evaluators — which he said Anthropic was committing to now. Amodei also called for frontier AI labs to establish common safety standards, limit the rate of unchecked AI progress and attempt to coordinate efforts globally.

On Saturday, Altman said in a brief X post he agreed with Amodei that AI companies should “pace the frontier.” He added that “committing to having independent evaluators with employee-like access is a great idea, and we will do the same.”

“Consistent rules to manage frontier risk so that we can maximize the benefits are a good idea (and we are excited by ideas like independent auditors),” Altman said in his Monday post. But, he added, “When we talk about ‘pacing,’ we do not mean ‘stopping.’ Progress has been rapid and will continue to be.”

“Pacing will be well worth this cost; no amount of American competitive pressure should justify recklessness, or let capabilities get ahead of alignment and monitoring,” he concluded.

“Where we will need the help of our government is for international coordination. But first we should do what we can ourselves.”

International cooperation

Coordinating AI safety measures and an industry slowdown with rival AI developers in China will likely pose big challenges.

The U.S. and China remain locked in a battle for AI supremacy, with tensions ratcheting up as Chinese models have become more advanced and their global adoption grows.

Amodei said Sunday that the “toughest dilemma” about his proposal is what happens if adversarial nations choose not to do the same.

“The more long-term thing would be working together to put a speed limit on the rate of AI progress,” Amodei told CBS News’ “Sunday Morning.”

“I think that’s going to be very difficult because the incentives to pull ahead and the military advantage that you get from that are so large. And honestly, I don’t know if it’s possible, but we should try.”

The Anthropic CEO’s essay has drawn criticism in China, with the state-owned Global Times writing on Monday that “Amodei’s proposals seek to portray China’s legitimate development in AI as a threat and further fuel confrontation between China and the US in the field.”

China’s Foreign Ministry said on Monday that the CEOs’ comments were “fearmongering.”

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Technologies

Novo CEO tells CNBC why drugmaker is rebranding, needs to ‘rethink’ obesity strategy

The Danish drugmaker called the changes the beginning of a new chapter for the company, which faces stiff competition from Eli Lilly.

Novo Nordisk

The Danish drugmaker called the changes the beginning of a new chapter, as it has been grappling with stiff competition from chief rival Eli Lilly

In an exclusive interview with CNBC, Novo CEO Mike Doustdar said the rebrand and culture shift are “part of the same package” for the company to evolve its strategy as it tries to win back customers from Lilly.

“I think there’s no secret that over the last four or five years, the external environment and what has happened to Novo Nordisk has really made us reflect how we need to readjust and rethink about the next decade to come and what shifts are needed in our strategic direction,” he told CNBC.

Doustdar said the “work is cut out for us,” adding that Novo needs to improve several aspects – from research and development and manufacturing to sales and marketing – to be able to compete in the obesity drug market.

Shares of Novo have dropped about 15% this year despite the successful launch of the oral version of Wegovy, which surpassed 3 million prescriptions as of June. The company recently scrapped three trials on an experimental cardiovascular drug. That challenge came as it continues to lag in the obesity space with 38.8% market share compared to Lilly’s 60.9% in the second quarter, according to a Lilly earnings presentation citing IQVIA data.

In a release, Novo also announced a broader company rebrand focused around the phrase “Lasting Health Starts Now,” which promotes the idea that patients should make progress toward long-term well-being immediately rather than later. The company said the marketing is a bid to build relevance and trust with the public and other stakeholders, and bring “breakthrough science closer to people’s daily lives.”

When asked whether the rebrand and cultural overhaul were driven by Novo’s recent market share losses in obesity, Doustdar said the changes were less about competitive setbacks and more about adapting to a dramatically different operating environment.

He said the rapid growth of obesity treatments has transformed Novo’s patient base and shifted the market toward a more consumer-oriented model, where patients move on and off therapies more frequently than in traditional diabetes care. As a result, Doustdar said Novo needs to become more focused on meeting patients where they are, while increasing the speed and clarity of its decision-making to keep pace with the evolving market.

“Our operating environment phenomenally changed compared to just 10 years ago,” he told CNBC.

Novo Nordisk will remain the legal name for the company, according to the release. That original name dates back to the 1989 merger of two competing Danish pharmaceutical companies: Novo Terapeutisk Laboratorium and Nordisk Insulinlaboratorium.

The drugmaker said its corporate culture will be based on a new set of four principles that will help it gain advantages in an increasingly competitive market where more of its products have gone direct-to-consumer.

Those tenets are innovating with patients as the primary focus, raising the company’s performance to “create greater value for all stakeholders,” setting clearer priorities and simpler workflows and never compromising on patient safety and ethics.

“When you think about strategy, that’s really the the journey you’re taking and the direction you’re setting the company to go forward with,” Doustdar said. “But you also need behaviors. You need a cultural element that allows your colleagues and yourself to really make sure that a strategy gets executed.”

Despite its challenges, Novo has had one significant tailwind this year in the launch of the oral version of Wegovy. On top of its explosive launch, the pill had a head start over a rival weight loss pill from Lilly called Foundayo.

Doustdar said Novo has maintained “a lion’s share” of the oral market even with competition, noting that physicians find the Wegovy pill to be more effective than Lilly’s, with around 17% of weight loss.

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Technologies

Iran says it destroyed U.S. advanced drone over Hormuz as Middle East conflict intensifies

Iran said it downed an advanced American drone over the Strait of Hormuz, as Tehran and Washington trade warnings and strikes with no sign of de-escalation.

Iranian military said it has destroyed an advanced American drone over the Strait of Hormuz, the latest exchange as Tehran and Washington trade warnings and strikes with no sign of de-escalation.

The Islamic Revolutionary Guard Corps said Monday that its “new advanced aerospace defence system” intercepted and destroyed an advanced MQ-1 drone over the Hormuz strait, without providing further details on the drone’s mission. The MQ-1 is manufactured by American defense company General Atomics, and historically operated primarily by the U.S. Air Force and the CIA.

The incident followed a series of Iranian operations against U.S. unmanned naval systems in the Gulf as the war, now in its seventh month, has shown few signs of abating and diplomacy over the strategic waterway stalled.

On Sunday, President Donald Trump said the U.S. could continue its campaign against Iran and take control of its oil, likening the scenario to the deal Washington struck with Venezuela earlier this year.

“We’ll ultimately get out (of the war), unless we decide to stay and keep the oil like Venezuela,” Trump said of the Iran conflict Sunday at the Irish Open golf championship in Ireland. He added that U.S. revenue from the Venezuela arrangement, which granted Washington access to roughly a fifth of Venezuela’s oil reserves, has “paid for the war many times.”

Under the agreement reached in August, Venezuela ceded majority U.S. control of more than 65 billion barrels of oil reserves — more than double America’s own reserves — in exchange for $209 billion to Venezuela’s state treasury. Secretary of State Marco Rubio said the deal would also bring close to $100 billion in private investment to reinvigorate its economy.

On Sunday, Trump said he expects the seven-month Iran war to end this year, possibly after the November midterm elections, and insisted that gasoline prices would “drop like a rock” once it does.

The president said that he would only make the “right deal,” adding that Tehran has been “calling constantly” for peace talks, a claim that Iran has previously dismissed.

Stalled Hormuz talks

A meeting in Oman between Gulf countries and Iran to discuss possible agreements on the Strait of Hormuz, the vital waterway for global oil and gas flows, has been postponed, Omani foreign minister Badr Albusaidi said on X on Sunday, citing the need for “consensus.”

Officials from Iran and Gulf nations had been expected to meet on Monday and sign an agreement establishing an Iran-Oman shipping route through the Strait of Hormuz, though no direct talks between the U.S. and Iran were ongoing.

The Strait of Hormuz has been subjected to an Iranian and later U.S. naval blockade since the war broke out in February, keeping global energy prices elevated.

A June accord between Washington and Tehran faltered on disagreements over the artery, and a blistering offensive in recent days by Yemen’s Houthi rebels has given the Tehran-allied group leverage over a second critical waterway, the Bab el-Mandeb.

Ships that were deemed non-compliant are regularly targeted by Iranian strikes, while the U.S. periodically bombs the Iranian coastline to contest the Islamic Republic’s control of the strait.

Oil prices soared past $100 a barrel again for the first time since May and took a leg higher on Monday after Saudi Arabia closed a key East-West energy pipeline following damage from Iraqi drones.

U.S. West Texas Intermediate futures were up 2.3% to $102.39 per barrel. Brent crude, the international benchmark, traded 2.4% higher to $107.11 a barrel.

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