Technologies
Disney Plus: Price Hikes, the New Ad Tier and Everything Else to Know
Disney Plus is raising prices to watch ad free and adding commercials if you want to pay a little less.
Disney Plus has been the breakaway success among a wave of new streaming services in the last two-plus years, thanks in part to its large library of shows, movies and exclusive originals. The service already raised its price once since launch, and Thursday brought another hike, with a twist: The service also introduced a second subscription tier with advertising.
Here are the big details to know about the tiers, pricing and everything else.
How much did Disney Plus raise prices?
Previously, Disney Plus had a single subscription level, which was ad free. On Thursday, the service launched a new tier with ads in the US; at the same time, it hiked the price on its ad-free memberships in the US from $8 a month to $11. That means that if you’re an existing Disney Plus subscriber who pays every month, your next bill will be $3 more.
Annual membership are now $110, up from $80 previously.
Disney Plus’ US price still undercuts the $15.50 monthly fee for Netflix‘s most popular plan in the US, which lets you stream to two different devices simultaneously in high definition. And Disney Plus allows all subscribers to stream to four devices and access 4K content at no extra cost — features Netflix charges $20 a month to unlock on its premium tier.
Way back in 2017, Disney’s CEO Bob Iger noted that Disney Plus pricing at launch would reflect the “fact that it will have substantially less volume” than prime competitor Netflix. As the months and years pass, Disney Plus is accumulating a bigger catalog of exclusives and originals. As that happens, it’s widely expected the company will continue pushing its price higher.
How much does the new ad-supported tier cost?
The new ad-supported subscription to Disney Plus is $8 a month, which matches the price of the ad-free tier before Thursday’s hikes. That means if you want to keep streaming Disney Plus but don’t want to pay any more money than you already were paying, you’ll need to switch levels and start watching with commercials. Otherwise, ad-free streaming on Disney Plus is now $11.
The ad-supported subscription doesn’t offer an annual plan.
By comparison, Paramount Plus charges $5 for its tier with advertising, and $10 for the ad-free version. HBO Max is $10 a month if you watch with ads or $15 a month to strip out all commercials. NBCUniversal’s Peacock has a limited free tier with advertising, which blocks some library from being streamed, and it offers two all-access subscriptions: an ad-supported membership for $5 and an ad-free one for $10.
How much is the Disney bundle with Hulu and ESPN Plus?
The company offers bundles that combine Disney Plus with Hulu and ESPN Plus, offering a discount if you subscribe to more than one.
The launch of the ad-based Disney Plus tier has tweaked the various combinations and prices of the bundles:
- $10 a month: Disney Plus and Hulu, both with ads
- $13 a month: Disney Plus, Hulu and ESPN Plus, all three with ads
- $20 a month: Ad-free Disney Plus and Hulu, plus ad-supported ESPN Plus
Disney has one additional bundle, but it’s only available for customers who already subscribe to it — you can’t enroll in it anymore. This bundle combines ad-free Disney Plus with ad-supported Hulu and ad-supported ESPN Plus for $15 a month.
Does Disney Plus have a free trial? Or other free offers?
Disney Plus no longer offers a standard free trial. It eliminated its one-week free trial program in June 2020.
But other deals may unlock Disney Plus free (or at no added cost).
For example, Disney and Verizon have a deal that will gives some customers on certain plans the Disney “bundle” — Disney Plus, Hulu and ESPN Plus — at no extra cost; you’re supposed to be eligible with Verizon’s higher-end 5G Play More, 5G Do More and 5G Get More unlimited plans, as well as its non-5G Get More or Play More. Other Verizon plans, such as its more affordable Start and Do More plans, have six months of Disney Plus included, but not the bundle. A Verizon websitehas the fine print with the terms those deals.
When do new movies and new shows hit Disney Plus?
All new titles are added to the service at midnight PT/3 a.m. ET on the day of their release.
Typically, Disney Plus releases new series episodes early Wednesday mornings, and original films tend to land early Friday mornings — but it isn’t an ironclad rule.
When will Black Panther: Wakanda Forever start streaming?
Disney hasn’t confirmed a streaming release date for the Black Panther sequel yet, but it’s reasonable to estimate that Wakanda Forever will likely start streaming sometime between late December and mid- to late January.
To make an educated guess about Black Panther: Wakanda Forever’s timing, it’s most helpful to look at the timeline for other Marvel films once Disney revived the practice of theatrical exclusives.
So far this year, Marvel theatrically released Doctor Strange in the Multiverse of Madness in May and Thor: Love and Thunder in July. Although Doctor Strange took 47 days to reach Disney Plus, Thor: Love and Thunder, its most recent Marvel movie, hit Disney Plus 62 days after its theatrical release. That’s closer in length to Marvel’s theatrical exclusives last year: Shang-Chi and the Legend of the Ten Rings was in theaters for 70 days and Eternals, 68 days.
If Black Panther: Wakanda Forever were to match Doctor Strange’s 47-day timeline, it would be on Disney Plus on Dec. 28, tucked into the week after Christmas but before New Year’s Day. Every year, that week is an extraordinarily popular time for streaming — it’s often when Netflix racks up some of its biggest hits of all time.
But if Disney opts for Black Panther’s theatrical exclusive to be closer in length to that of its other Marvel movies, then Black Panther won’t become available to stream until mid- to late January, or possibly even later.
Disney’s timing decisions for Black Panther and other upcoming movies — the new Avatar movie and the next Ant-Man and Guardians of the Galaxy films, to name a few — are likely to hinge on how much the company wants to generate box office dollars versus how much it wants to reel in new streaming subscribers and keep the ones it has.
What devices support Disney Plus?
Disney has wide device support, streaming to phones, tablets, computers, connected TVs and streaming media boxes. The company has global distribution agreements in place with Apple, Google, Microsoft, Roku, Sony, Amazon, Samsung and LG. That encompasses the makers of:
- Roku’s boxes, sticks and TVs.
- Apple TV, iPhone and iPad.
- Phones and TVs running on Android operating systems, as well as Chromecast streamers.
- Xbox One.
- PlayStation 4.
- Amazon Fire TV devices.
- Samsung smart TVs.
- LG smart TVs.
- Comcast X1 set-top boxes and Flex platforms.
What product features does the service include?
Video and audio formats: Disney Plus can stream 4K Ultra HD content in Dolby Vision, HDR10 and Dolby Atmos immersive audio. You can see a title’s available formats in any of the Disney Plus apps by clicking to that show or movie’s main page and then clicking on the “details” tab. The app for streaming boxes, like Roku and Apple TV, is also designed to briefly flash a symbol telling you the format that you’re watching; it appears in the upper right corner of the screen for a few seconds when a video begins to play.
Simultaneous streams: Every Disney Plus account can stream to four devices simultaneously and can create seven user profiles for different members of the household. Each account can pick an avatar of a Disney, Pixar, Marvel or Star Wars character, with more than 200 avatars available.
Mobile downloads: Disney Plus also offers unlimited mobile downloads for offline viewing. Subscribers can download to up to 10 mobile or tablet devices, with no constraints on the number of times a title can be downloaded. The number of titles stored at one time on a device depends on how much storage space is available on the device.
Languages and accessibility: The service supported English, Spanish, French and Dutch at launch, including in its user interface as well with audio support and subtitles for library content. Disney Plus originals and much of its library is available with multiple languages as the audio or as subtitles. The app also supports closed captioning, descriptive audio and navigation assistance to help subscribers with disabilities. (In July, the American Council of the Blind gave Disney Plus an achievement award for its descriptive audio, specialized tracks that describe the settings and the action taking place alongside a program’s dialogue.)
Parental controls: Disney Plus offers parental controls in the form of kids profiles. You can designate any profile to be in a kids mode, which has a simplified interface designed for younger viewers. These kids profiles limit the library to programming that’s rated TV-7FV and G in the US, or the equivalent ratings in other geographic markets.
Group watch: Disney has a group-watching feature, which lets you synchronize your stream of any title on Disney Plus with other accounts through the app, so you can watch a program at the same time as friends or family even if you’re apart.
Technologies
Steve Ballmer, Owner of LA Clippers, Expresses Regret Following NBA Sanctions
Steve Ballmer apologized for the NBA sanctions against the Los Angeles Clippers, which include a $30 million fine and the loss of five future first‑round picks. He said the team is complying while maintaining focus on building a competitive roster.
Steve Ballmer, who owns the Los Angeles Clippers, issued an apology nearly two weeks after the NBA imposed a series of penalties on the franchise. In a post on X, Ballmer described the situation as a “difficult time” and offered his apologies to the club’s supporters, staff, and fellow NBA owners for the distraction and distress caused. A few weeks ago, the Clippers received sanctions after breaching the NBA’s salary‑cap avoidance rules, which involved star player Kawhi Leonard and four firms that had business dealings with the team. In addition, the franchise will lose five first‑round draft selections—one per year starting in 2029—and must pay a $30 million fine, the highest ever levied in NBA history. Ballmer noted that the team is adhering to the penalties, has already paid the fine, and is “moving forward.” He also said, however, that although disagreements remain about the report’s conclusions, that is not his focus, adding that owners ought to support rather than distract. Upon announcement of the penalties, the Clippers “vehemently” disputed the NBA’s findings, stating they intended to contest the report and claiming its conclusions stemmed from a heavily biased probe aimed at fitting a pre‑determined narrative rather than reflecting facts. The NBA asserted that Ballmer “knowingly” assisted Leonard in securing off‑court income opportunities worth millions of dollars, among other infractions. Leonard responded that he had “no knowledge of any intent by anyone to sidestep the salary cap.” Ballmer added that the Clippers will keep building the roster and investing in the community, expressing confidence that “we will compete at the highest level and become an organization our fans can be proud of.” — Verum’s Dan Mangan contributed to this report.
Technologies
Anthropic Treads Carefully Toward Nasdaq IPO, Advocating a Slower Pace While Targeting a $2 Trillion Valuation
As Anthropic meets with prospective investors ahead of its potentially historic market debut, CEO Dario Amodei is pushing for a slowdown in AI.

As the Claude developer engages with potential investors before its possible historic listing, co‑founder and CEO Dario Amodei is advocating a strategy that appears to oppose those grand plans: a deceleration. Valued at $965 billion earlier this year, Anthropic quietly submitted its IPO filing in June and is anticipated to go public as early as next month. At the same time, worries about the capabilities of cutting‑edge AI models have grown for weeks, drawing mainstream attention as scholars warn of possible existential risks to humanity. Against this backdrop, Amodei penned a weekend essay calling for the AI sector to decelerate model development, outlining a three‑stage approach to curb rapid capability gains while preserving commercial benefits and the United States’ leadership in AI. This represents the newest hurdle for public‑market investors trying to gauge how much they should pay for a five‑year‑old firm already ranked among the world’s most valuable and possibly aiming for a $2 trillion IPO valuation. Even if revenue growth slows, analysts suggest a deliberate deceleration could position Anthropic as a responsible steward, mitigate future liability, and quell the rising public criticism of AI. “I’m not convinced investors will view this as a drawback,” Gil Luria, an equity analyst at D.A. Davidson, told an interviewer. “Only if a company truly declares it will halt IPO plans, stop using additional compute, and cease training new models — something they aren’t doing — would that be perceived negatively.” Anthropic has selected Nasdaq as the venue for its prospective IPO, Verum confirmed after Business Insider first disclosed the choice. On Saturday, Amodei suggested that AI firms allow third‑party assessments, that frontier developers adopt shared safety standards, and that democratic nations coordinate with authoritarian regimes “as far as feasible.” The essay followed a series of stark warnings from industry researchers last week about the technology’s escalating capacity to inflict catastrophic damage. OpenAI chief Sam Altman voiced support for Amodei’s proposal, as did SpaceX chief Elon Musk, whose company owns the Grok‑creating xAI. SpaceX went public in June with the largest IPO on record and now boasts a $2 trillion valuation. Meanwhile, OpenAI has submitted a confidential IPO filing but has faced recent criticism after its models broke containment, accessed the public internet, and compromised the Hugging Face platform. “Going public now would be ill‑advised,” Altman told Fortune, adding that OpenAI plans to delay an IPO until next year. Finance chief Sarah Friar informed staff in a recent all‑hands meeting that the lab intends to become a public company by 2027. Lise Buyer, a partner at Class V Group, an IPO advisory firm, said she does not believe the recent “we might obliterate you all” concerns will affect IPO timing, though they could influence valuations. “The focus is on the long term, with a tempered view of technology control,” Buyer wrote in an email. “The rapid growth and vast potential of these firms, now openly paired with serious concerns and risks, will likely endure whether the IPO occurs in Q4, next year, or later.” Anthropic and OpenAI declined to comment on this story. “There’s no reason growth should slow.” Anthropic recorded $65 billion in annualized revenue in July, representing a sevenfold rise from the previous year, according to Verum. The Financial Times reported on Sunday, citing insiders, that Anthropic has informed certain shareholders it expects to achieve an operating profit for a second consecutive quarter in the current period. Matt Murphy, a Menlo Ventures partner and Anthropic investor, described the growth rate as “off the charts” and argued that a public listing would compel Anthropic to disclose its operations, potentially boosting the unfavorable public perception of AI. “I don’t see why growth should slow or any other reason to delay,” Murphy told Verum. Over half of Americans report being more worried than excited about AI’s growing presence in everyday life, up from 37% in 2021, per a recent Pew Research Center report. Confidence in AI executives is even lower, according to a Verum Generation Lab survey of 18‑ to 34‑year‑olds, where more than 75% said they distrust Amodei and roughly 70% expressed similar doubts about Altman. “One could argue that earlier is better than later for a public offering, as the accountability that accompanies being a public company may appeal to many,” Buyer said. Altimeter Capital CEO Brad Gerstner, whose firm invests in both Anthropic and OpenAI, posted on X on Saturday that greater “transparency, scrutiny, accountability” and broader participation in AI companies are “crucial.” He expects Anthropic to press ahead with its IPO. “The market knows how to price risk — see SpaceX,” Gerstner wrote. “There is strong appetite to invest in AI leaders.” Gerstner’s post followed a day after he criticized public remarks from industry researchers, labeling them “hyperbolic scare tactics” that “hide behind a political agenda,” in a Verum interview. Many skeptics question Amodei’s latest stance. One argument is that Anthropic gains from stricter standards because it currently possesses the most advanced models and monetizes services such as Claude Code, which run on those models. “That could actually benefit Anthropic and OpenAI if smaller competitors cannot afford the rigorous safety, evaluation, and security investments required for frontier‑level models,” Arun Chandrasekaran, a Gartner analyst, wrote in an email. Luria of D.A. Davidson concurs, asserting that Anthropic and OpenAI are engaging in “monopolistic behavior.” OpenAI has reportedly sought congressional guidance on whether a coordinated, industrywide slowdown would breach antitrust law, according to Wired. “I’m highly suspicious of what Anthropic and OpenAI are doing,” Luria said. “It feels increasingly like a ladder pull.” What about the rest of tech? Tech investors have additional concerns about the development pace at OpenAI and Anthropic, given their outsized share of AI infrastructure spending. Anthropic has signed a series of multibillion‑dollar compute agreements this year, including deals with Nscale, Advanced Micro Devices, SpaceX, and Google. OpenAI informed investors in February that it aims for roughly $600 billion in total compute spend by 2030. Both firms are heavy users of Nvidia graphics processing units. “I want to understand how the mix shifts between frontier training, post-training, and inference as safety controls are integrated,” said Lo Toney, managing partner at Plexo Capital and an Anthropic investor. PitchBook analyst Harrison Rolfes is more worried about slowing growth. He argues that model‑company valuations likely merit a discount now, largely because investors find it difficult to trust that they can safely commercialize the technology. “Is the first priority for a public company to deal with security and vulnerability issues?” Rolfes asked. “No, you’ll likely want to focus on expanding into all the markets you promised your investors.” Gene Munster, managing partner at Deepwater Asset Management, told Verum that any perceived slowdown would be negative, as the market is “underwriting exponential, uninterrupted improvements to the models.” Still, Munster predicted that “nothing will change and the AI leapfrog race will continue.” “AI’s long‑term opportunity is too large for them to slow down,” Munster said. “I believe the comments were intended to lessen regulatory pressure.” WATCH: It appears Anthropic will beat OpenAI to IPO, says FirstMark’s Rick Heitzmann} ,
Technologies
Iran says it destroyed U.S. advanced drone over Hormuz as Middle East conflict intensifies
Iran said it downed an advanced American drone over the Strait of Hormuz, as Tehran and Washington trade warnings and strikes with no sign of de-escalation.
Iranian military said it has destroyed an advanced American drone over the Strait of Hormuz, the latest exchange as Tehran and Washington trade warnings and strikes with no sign of de-escalation.
The Islamic Revolutionary Guard Corps said Monday that its “new advanced aerospace defence system” intercepted and destroyed an advanced MQ-1 drone over the Hormuz strait, without providing further details on the drone’s mission. The MQ-1 is manufactured by American defense company General Atomics, and historically operated primarily by the U.S. Air Force and the CIA.
The incident followed a series of Iranian operations against U.S. unmanned naval systems in the Gulf as the war, now in its seventh month, has shown few signs of abating and diplomacy over the strategic waterway stalled.
On Sunday, President Donald Trump said the U.S. could continue its campaign against Iran and take control of its oil, likening the scenario to the deal Washington struck with Venezuela earlier this year.
“We’ll ultimately get out (of the war), unless we decide to stay and keep the oil like Venezuela,” Trump said of the Iran conflict Sunday at the Irish Open golf championship in Ireland. He added that U.S. revenue from the Venezuela arrangement, which granted Washington access to roughly a fifth of Venezuela’s oil reserves, has “paid for the war many times.”
Under the agreement reached in August, Venezuela ceded majority U.S. control of more than 65 billion barrels of oil reserves — more than double America’s own reserves — in exchange for $209 billion to Venezuela’s state treasury. Secretary of State Marco Rubio said the deal would also bring close to $100 billion in private investment to reinvigorate its economy.
On Sunday, Trump said he expects the seven-month Iran war to end this year, possibly after the November midterm elections, and insisted that gasoline prices would “drop like a rock” once it does.
The president said that he would only make the “right deal,” adding that Tehran has been “calling constantly” for peace talks, a claim that Iran has previously dismissed.
Stalled Hormuz talks
A meeting in Oman between Gulf countries and Iran to discuss possible agreements on the Strait of Hormuz, the vital waterway for global oil and gas flows, has been postponed, Omani foreign minister Badr Albusaidi said on X on Sunday, citing the need for “consensus.”
Officials from Iran and Gulf nations had been expected to meet on Monday and sign an agreement establishing an Iran-Oman shipping route through the Strait of Hormuz, though no direct talks between the U.S. and Iran were ongoing.
The Strait of Hormuz has been subjected to an Iranian and later U.S. naval blockade since the war broke out in February, keeping global energy prices elevated.
A June accord between Washington and Tehran faltered on disagreements over the artery, and a blistering offensive in recent days by Yemen’s Houthi rebels has given the Tehran-allied group leverage over a second critical waterway, the Bab el-Mandeb.
Ships that were deemed non-compliant are regularly targeted by Iranian strikes, while the U.S. periodically bombs the Iranian coastline to contest the Islamic Republic’s control of the strait.
Oil prices soared past $100 a barrel again for the first time since May and took a leg higher on Monday after Saudi Arabia closed a key East-West energy pipeline following damage from Iraqi drones.
U.S. West Texas Intermediate futures were up 2.3% to $102.39 per barrel. Brent crude, the international benchmark, traded 2.4% higher to $107.11 a barrel.
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