Technologies
22 iPhone Settings You Need to Change to Optimize Performance
If you want to save battery, improve privacy and clean up clutter, check out these simple iOS tweaks.
This story is part of Focal Point iPhone 2022, CNET’s collection of news, tips and advice around Apple’s most popular product.
Your iPhone is ready to use out of the box. But if you truly want to make it your own, you should tinker with the default settings.
You can go as simple as turning on low-power mode to save some battery or get a little more complicated and set up a shortcut to automatically play your workout playlist every time you walk into the gym.
If you dive into the Settings app, you can find some cool customization options — some that you know and others that you might have never heard of. Want to declutter your home screen? Use your battery a little less throughout the day? You can do all of that — and more.
In this guide, we’ll show you 22 iOS settings that you’ll definitely want to adjust on your iPhone.
And if you want to take a look at some other hidden iOS features, check out how to unlock your iPhone’s hidden trackpad and the best hidden features on iOS 16.
1. Stop apps from tracking your exact location
Apps like Doordash, Postmates, Google Maps and Waze all require your exact location to deliver food to the right location or direct you to where you want to go. But not all apps need to know precisely where you are at every moment.
You can easily prevent any app from tracking your exact location. In the Settings app, choose an application (like Instagram, for example), tap Location and then toggle off Precise Location. Any app with Precise Location off will only know your approximate location, within a few miles.
Read more: Why You May Want to Revoke Precise Location Permissions From Instagram
2. Turn the back of your iPhone into a button
The back of your iPhone can be used as a secret button to activate certain actions, like take a screenshot or enable low power mode, and run shortcuts that can automatically play music when you arrive at the gym or turn on your smart lights when you get home. However, the option is hidden deep in your settings — here’s how to find it.
In the Settings app, go to Accessibility > Touch > Back Tap and choose one of the two tapping options (double or triple tap). You should see a list of actions you can run by tapping the back of your iPhone, like opening your camera, turning on the flashlight, scrolling up and down and more. Tap on on action or shortcut to set it for double or triple tap.
3. Bring back full-screen incoming call alerts
If your iPhone is unlocked and you receive a phone call, a banner-style notification will appear at the top of your screen, with a photo and name of the person calling, and the options to pick up or deny the call. But this banner wasn’t always there.
Before iOS 14, the incoming call screen would take over your entire display when your iPhone was unlocked and in use. It was disruptive, sure, but it also got the job done.
When the banner appeared, it was a welcome change for many, because it’s more discreet and allows you to still use your phone while receiving a call. However, if for any reason you’re not a big fan of the banner and want to revert to the more attention-grabbing full-screen alert, go to Settings > Phone > Incoming Calls and tap Full Screen.
4. Turn off 5G coverage you don’t want or have
Apple touts a Smart Data feature that’s specific to its 5G phones (iPhone 12 and iPhone 13) that will automatically switch between 4G LTE and 5G networks based on how you’re using your device.
However, you may find that your iPhone’s battery drains faster than it did before. If you don’t want to sacrifice battery life for faster 5G speeds, shut it down. You can always turn 5G back on when you want it, or when service in your area improves.
To turn off 5G on your iPhone 12 or iPhone 13, forcing it to always use 4G LTE even if you have 5G coverage, open the Settings app, then go to Cellular > Cellular Data Options > Voice & Data and tap LTE.
Alternatively, if you want your iPhone to exclusively use a 5G connection when available, you can select 5G On.
Read more: AirPods 3 vs. AirPods Pro: Comparing Apple’s Latest Earbuds
5. Fine-tune how much data is used by a 5G connection
If you’re happy with your 5G performance, here’s a network-related setting you should check out. Go to Settings > Cellular > Cellular Data Options > Data Mode, where you’ll find three different options: Allow more data on 5G, Standard and Low Data Mode.
Even though there are brief descriptions below the three different settings, they don’t paint a complete picture for the first option. According to an Apple support document, allowing more data on 5G will give you high-quality video and FaceTime calls. It also enables your phone to download software updates and stream high-definition Apple TV and Apple Music content, and it allows third-party developers to also improve their respective apps.
The default setting on this page will depend on your carrier and your data plan, so it’s a good idea to check your iPhone and make sure it’s correctly set to your preference.
6. Stop apps from cluttering up your home screen
The App Library is a place where you can quickly find and access all of your applications. And while apps are housed here, all newly downloaded apps also appear on your home screen. This may not be a problem if you download apps sparingly, but if you’re installing new apps on a consistent basis, they can quickly clutter up your home screen.
To stop downloaded apps from appearing on your home screen, go to Settings > Home Screen and select App Library Only. If you want to find the app, you’ll have to swipe left on your home screen until you reach the App Library.
7. Unlock your phone while wearing a face mask
One of the frustrating aspects of wearing a face covering has been the inability to unlock an iPhone with Apple’s Face ID technology. Because half of your face is covered, Face ID just doesn’t work. And while entering your passcode to unlock your phone works, it’s not as convenient.
With iOS, you now have the option to turn on a face unlock feature that makes it easy to unlock your iPhone when you’re wearing a face mask. Before the update, you could only unlock your iPhone if you owned an Apple Watch.
To unlock your iPhone with your Apple Watch, open the Settings app on your iPhone and then open the Face ID & Passcode option. Scroll down until you find the Unlock with Apple Watch section (you must be connected to an Apple Watch for the setting to appear), where you can turn on the feature for any watches linked to your iPhone.
If you have an iPhone 12 or iPhone 13 that runs iOS 15.4 or later, you can unlock your iPhone while wearing a mask without an Apple Watch. Go to the Settings app and open Face ID & Passcode. From there, you can toggle Face ID With a Mask and choose the Face ID With a Mask option. It’s pretty awesome.
8. Put the address bar in Safari back on top
The address in Safari migrated to the bottom of the screen with the introduction of iOS 15 — a welcome addition for those with smaller hands who had difficulty reaching it with one hand at the top. While this move might feel more natural, since it’s closer to the keyboard and where you typically place your thumbs, it can be off-putting since many people are used to seeing the URL bar near the top of the screen.
If you want to put the address bar back at the top of the screen, go to Settings, tap Safari and choose the Single Tab option under the Tabs subheading.
9. Add features that can be used when your iPhone is locked
There are times when you might want to have certain info handy even when your phone is locked. That’s why Apple allows you to enable some features without having to unlock your device, such as the notification center, Control Center, the ability to reply to messages and the Wallet app.
To customize the features you’d like to access on the lock screen, launch the Settings menu, tap Face ID & Passcode and enter your passcode when prompted. Scroll down until you see the Allow Access When Locked section, and toggle the sliders based on your preferences.
10. Make your favorite email app or web browser your default
It was a long time coming, but 2020’s iOS 14 update finally brought the ability to choose your own default apps — at least for email and web browsing. That means that when you tap a link or an email send button, your iPhone will automatically launch the web browser or email provider of your choosing rather than Safari or Mail.
To get started, open the Settings menu and select the app you’d like to set as a default (such as Google Chrome or Outlook). You should then see a button that says Default Mail App or Default Browser App. Tap that option and select the app of your choosing instead of Safari or Mail.
Read more: If You Care About Your Privacy, You Need to Change These Browser Settings
11. Get full notifications on your lock screen
The first time you experience Apple’s Face ID tech, you’ll notice that you can’t see the content of new alerts and notifications on the lock screen. For example, instead of seeing who sent you a text message and what it says, you’ll only see a generic Messages alert.
By default, all iPhones with Apple’s Face ID tech will hide the content of an alert until you pick up your phone and unlock it. It’s a privacy feature that I rather enjoy, but I also understand how it could be annoying (I’ve heard a few complaints from readers and family members alike).
You can change how notifications appear on your lock screen by going to Settings > Notifications > Show Previews and selecting Always. Conversely, you can select Never if you want to keep the content of your notifications always hidden from the lock screen.
12. Turn off (or on) HDR video for sharing videos
Phones in the iPhone 12 and iPhone 13 lineups can record high dynamic range (HDR) video with Dolby Vision. That means your videos will be brighter with more accurate colors and improved contrast. Sounds awesome, right? It is. But there’s a problem — not every app or service will work with HDR video.
Developers will need to update their apps in order to accept HDR video, but even then, the person viewing the video will need a capable device to see the difference in quality. For Apple devices, those include the iPhone 8 or newer, the 2020 iPad Air, the second-generation iPad Pro and some Macs.
So, what can you do to share videos universally? Well, you have a few options:
- You can turn off HDR video by going to Settings > Camera > Record video and turning the switch next to HDR Video to the Off position. Going forward, all videos will be captured in standard dynamic range, and you shouldn’t have any issues sharing or editing it.
- Leave HDR Video turned on, but when you want to share the video, with Facebook for example, use the Photos app instead of going into the Facebook app and uploading it. When you use the Photos app, your iPhone will automatically convert the video to SDR and upload it. When you send the video to another iPhone user, Apple will detect if their iPhone, iPad or Mac is compatible with HDR Dolby Vision. If it’s not, Apple will convert the video automatically.
- If you leave HDR Video on and need to edit your video, you can use Apple’s iMovie app or the Photos app that’s built into your iPhone. You can even use iMovie to export the video as SDR if needed.
13. Customize your home screen with fancy wallpaper
Another home screen tweak you should make involves your wallpaper or background. Apple has added some new wallpapers of its own, with a pretty cool twist.
Open the Settings app on your iPhone and select Wallpaper from the list. Make sure the switch labeled «Dark Appearance Dims Wallpaper,» which you’ll see below the two thumbnail previews of your wallpaper, is turned on. Now, tap Choose a new wallpaper and select either Stills or Live. See the circle near the bottom of each wallpaper? It’s half black, half white.
That circle means that the wallpaper has both light and dark mode versions and will change automatically based on the system status of your phone.
You can also set live wallpapers as your background if you’re not sold on dark and light mode.
14. Turn on dark mode to save your battery
Speaking of dark mode, if you don’t want to have to repeatedly adjust your screen’s brightness, you can use your phone’s dedicated dark mode. Dark mode converts all of the white backgrounds in apps to, more often than not, a black background. In turn, your phone is able to save battery power thanks to the darker colors.
Turn it on by going to Settings > Display & Brightness and selecting the Dark option at the top of the screen.
Apple’s apps will automatically switch to a dark color scheme, and most third-party apps have also adopted the feature.
15. Manage your notifications with Focus Mode
We get a lot of notifications every day, but not all of them are relevant all the time. With iOS 15, Apple introduced a feature called Focus Mode. Think of it as a custom Do Not Disturb feature that’s tailored to specific circumstances.
Focus Mode blocks less relevant alerts, while allowing notifications from important people and apps to come through so that you don’t miss anything. You can set up different types of Focus Modes for specific circumstances.
Apple currently offers options for Do Not Disturb, personal, sleep, work, driving, fitness, gaming, mindfulness and reading, but you can also create your own custom mode. You can schedule Focus Modes so that they turn on automatically when needed, and display your status in apps so that others know you have notifications silenced.
To get started, open the Settings menu, tap Focus and choose one of the available options to set up your notification preferences. Tap the plus (+) symbol in the top right corner to add a new Focus.
16. Make your screen text bigger or smaller
With a couple of taps on your iPhone’s screen, you can adjust the font size to make it easier to read. Open Settings and go to Display & Brightness > Text Size where you can use the slider until you’re happy with the font size.
For a little added oomph, you can turn on Bold Text (it’s just below the Text Size button).
17. Add an alternate appearance to Face ID
Apple’s facial recognition feature — Face ID — constantly learns different aspects of your face with each scan. If you’re struggling to get Face ID to consistently recognize you, try the Alternate Appearance option.
Go to Settings > Face ID & Passcode > enter your PIN > Set Up An Alternate Appearance and go through the process of enrolling your face again.
18. Disable auto brightness for longer battery charge
Your iPhone’s screen brightness level can have a big impact on battery life. By default, iOS will automatically adjust the display’s brightness based on how much light its ambient sensor detects. But if you want to take complete control, you can disable auto-brightness, meaning the brightness level will stay where you set it until you adjust it again.
Open Settings > Accessibility > Display & Text Size and at the bottom of the page, you’ll find a switch to turn off Auto-Brightness.
Now, whenever you want to adjust your screen, you can do so by opening Control Center with a swipe up from the bottom of the screen on a device with a home button, or a swipe down from the top-right corner on newer iPhones.
19. Triage your privacy settings
The first time you set up an iPhone with all of your apps, you’re bombarded with prompts asking for permissions to access personal information ranging from tracking your location to your Apple Health information or your camera roll.
It’s far too easy to get in the habit of approving everything just so you can use the app, but take a few minutes and go through your privacy settings to tailor what each app can and can’t see. We walk you through the whole privacy process in two quick steps.
20. Use Control Center to access apps with a swipe or tap
The iPhone’s Control Center is a convenient spot to quickly change songs, turn on airplane mode, connect to Wi-Fi or start a timer, but there’s so much more to it than that. You can quickly turn your flashlight on, check on a timer or start recording your screen with a quick swipe and tap.
Customize which apps and features are available in Control Center by opening Settings > Control Center. Remove an option with a tap on the red minus button or add an option by selecting the green addition button. Drag features up or down using the three-line icon on the right side of the screen.
Personally, I like having quick access to the Wallet app and toggles for low-power mode and dark mode.
As a reminder, if you have an iPhone with a home button, like the iPhone SE, you can swipe up from the bottom of the screen to open Control Center. If you have an iPhone with Face ID, you’ll need to swipe down from the top-right corner of the screen where the battery icon is.
21. Organize alerts with Notification Summary
Apple wants to help you manage your notifications in iOS, starting with the Notification Summary feature. Rather than letting notifications pile up on your home screen, you can schedule alerts that aren’t urgent to arrive in a bundle at a specific time of day.
Important notifications like calls, direct messages and other time-sensitive alerts (like the status of your Uber or Lyft ride, for example) will still appear immediately.
To try this out, open Settings, press Notifications and tap Scheduled Summary.
22. Change Siri’s voice
If you’ve recently set up a new iPhone, you may have noticed that Siri no longer defaults to a female voice. Instead, you’ll be asked which Siri voice you want to use, including several more recent options. Once you’ve made your selection, Apple will change Siri’s voice across all of the devices linked to your Apple ID.
You can check out the voice options by going to Settings > Siri & Search > Siri Voice. To learn more, check out our complete guide to changing Siri’s sound.
Apple also added a gender-neutral Siri voice option for English speakers.
For more, here’s how to set up your new iPhone and how to transfer your data from your old iPhone. Plus, this iOS trick gives you more iCloud storage for free.
Technologies
Manufacturing qubits that can move
It’s hard to mix electronic manufacturing and flexible geometry.
It’s hard to mix electronic manufacturing and flexible geometry.
To get quantum computing to work, we will ultimately need lots of high-quality qubits, which we can tie together into groups of error-corrected logical qubits. Companies are taking distinct approaches to get there, but you can think of them as falling into two broad categories. Some companies are focused on hosting the qubits in electronics that we can manufacture, guaranteeing that we can get lots of devices. Others are using atoms or photons as qubits, which give more consistent behavior but require lots of complicated hardware to manage.
One advantage of systems that use atoms or ions is that we can move them around. This allows us to entangle any qubit with any other, which provides a great deal of flexibility for error correction. Systems based on electronic devices, in contrast, are locked into whatever configuration they’re wired into during manufacturing.
But this week, a new paper examined research that seems to provide the best of both worlds. It works with quantum dots, which can be manufactured in bulk and host a qubit as a single electron’s spin. The work showed that it’s possible to move these spin qubits from one quantum dot to another without losing quantum information. The ability to move them around could potentially enable the sort of any-to-any connectivity we see with atoms and ions.
Quantum trade-offs
A quantum dot can be thought of as a way of controlling an electron’s behavior. Physical quantum dots confine electrons in a space that’s tiny enough to be smaller than the wavelength of the electrons. Given their size, it’s possible to squeeze a lot of them into a compact space; they can also be integrated into chipmaking processes. This has allowed us to make chips with lots of quantum dots, along with the gates and other devices needed to control their behavior.
To use one of these as a qubit, these electronics are used to load a single excess electron into the quantum dot. Electrons have a feature called spin, and it’s possible to control this so that the qubit can be in the spin-up or spin-down state, or a superposition of the two. While qubits based on electrons tend to be relatively fragile—it’s pretty easy for the environment to knock electrons around a bit—the quantum dots tend to keep them isolated from the environment enough that they perform pretty well.
Like any other manufactured chip, the wiring that connects the quantum dots is locked into place during the chip’s manufacture. Since different error correction schemes require different connections among the qubits, this forces us to commit to specific error-correction schemes during manufacturing. If a better scheme is developed after a chip is made, it’s probably not possible to switch to it. Less complex algorithms may benefit from simpler error-correction schemes that require less overhead, but we wouldn’t be able to switch schemes with these chips.
So, quantum dots appear to typify the trade-offs that we’re facing with quantum computing: it’s easier for us to make lots of quantum dots and all the hardware needed to manipulate them, but it’s seemingly not possible for them to benefit from the flexibility that other types of qubits have.
The whole point of this new paper is to show that this isn’t necessarily true.
Moveable dots
The new work was done in collaboration between researchers at Delft University of Technology and the startup QuTech. The team built a chip that had a linear array of quantum dots, and they started out with single electron spins at each end. Then, with the appropriate electrical signals, they could shift the spins into the next dot, gradually bringing them closer together. (And, by gradually, we mean a fraction of a second here, but relatively slowly compared to basic switching in electronics.)
Once the electrons were close enough, the spin wavefunctions overlapped, allowing the researchers to perform two-qubit gates on them. These manipulations can be used to entangle the two spins and are thus needed to build error-corrected logical qubits; these gates are also needed for performing calculations.
The researchers then confirmed that they could move the electrons back to their starting positions, after which measurements confirmed that their spins were entangled. And since quantum teleportation also requires a two-qubit gate, they showed that the process could be used for teleportation. Teleportation can enhance the sort of mobility provided by moving the qubits around, since it can be used to move states around after the qubits have been widely separated.
(Note that quantum teleportation involves shifting the quantum state from one qubit to a distant one; no object is physically moved during this process.)
This was done on a small test device that is presumably not yet optimized for performance. But the operations were done with pretty reasonable fidelity. The two-qubit gates were executed successfully over 99 percent of the time, while teleportation succeeded about 87 percent of the time. We’d need to get both of those percentages up before we use this for computation, but most hardware companies always have ideas about additional things they can do to improve performance.
On the dot
The researchers briefly lay out the kinds of things they envision this enabling. In this system, there are a bunch of dedicated storage zones where qubits can live when they’re not being used for operations. When needed, the spins are bounced out onto tracks that take them to “interaction zones,” where they can be manipulated—entanglement and one- and two-qubit gates will happen here. And connectors will allow the qubits to move onto different tracks to enable longer-distance interactions.
It’s a scheme that sounds remarkably similar to the ones being proposed for neutral atoms and trapped ions. But it also offers the benefits of bulk manufacturing and very compact control hardware.
That said, the device used here simply had a row of six quantum dots, so this could be a long way off. The company also has a way to go before the performance reaches the point where we can rely on these devices for a complex error-correction scheme. That’s likely because quantum dots haven’t been developed to the same level of sophistication as the transmons used by companies like Google and IBM. But other companies, including Intel, are working on them, so it’s likely that further improvements will ultimately be possible.
Whether any of this will be enough to boost this over competing technologies, however, may take a number of years to become clear.
Nature, 2026. DOI: 10.1038/s41586-026-10423-9 (About DOIs).

Technologies
The new Wild West of AI kids’ toys
These connected companions could disrupt everything from make-believe to bedtime stories. No wonder some lawmakers want them banned.
These connected companions could disrupt everything from make-believe to bedtime stories. No wonder some lawmakers want them banned.
The main antagonist of Toy Story 5, in theaters this summer, is a green, frog-shaped kids’ tablet named Lilypad, a genius new villain for the beloved Pixar franchise. But if Pixar had its ear to the ground, it might have used an AI kids’ toy instead.
AI toys are seemingly everywhere, marketed online as friendly companions to children as young as three, and they’re still a largely unregulated category. It’s easier than ever to spin up an AI companion, thanks to model developer programs and vibe coding. In 2026, they’ve become a go-to trend in cheap trinkets, lining the halls of trade shows like CES, MWC, and Hong Kong’s Toys & Games Fair. By October 2025, there were over 1,500 AI toy companies registered in China, and Huawei’s Smart HanHan plush toy sold 10,000 units in China in its first week. Sharp put its PokeTomo talking AI toy on sale in Japan this April.
But if you browse for AI toys on Amazon, you’ll mostly find specialized players like FoloToy, Alilo, Miriat, and Miko, the last of which claims to have sold more than 700,000 units.
Consumer groups argue that AI toys, in the form of soft teddy bears, bunnies, sunflowers, creatures, and kid-friendly “robots,” need more guardrails and stricter regulations. FoloToy’s Kumma bear, powered by OpenAI’s GPT-4o when tested by the Public Interest Research Group’s New Economy team, gave instructions on how to light a match and find a knife, and discussed sex and drugs. Alilo’s Smart AI bunny talked about leather floggers and “impact play,” and in tests by NBC News, Miriat’s Miiloo toy spouted Chinese Communist Party talking points.
Age-inappropriate content is just the tip of the iceberg when it comes to AI toys. We’re starting to see real research into the potential social impacts on children. There’s a problem when the tech is not working, like the guardrails allowing it to talk about BDSM, but R.J. Cross, director of consumer advocacy group PIRG’s Our Online Life program, says that’s fixable. “Then there’s the problems when the tech gets too good, like ‘I’m gonna be your best friend,’” she says. Like the Gabbo, from AI toy maker Curio. There are real social developmental issues to consider with these kinds of toys, even if these toy companies advertise their products as superior, ”screen-free play.”
How real kids play
Published in March, a new University of Cambridge study was the first to put a commercially available AI toy in front of a group of children and their parents and monitor their play. In the spring of 2025, Jenny Gibson, a professor of Neurodiversity and Developmental Psychology, and research associate Emily Goodacre set up the Curio Gabbo with 14 participating children, a mix of girls and boys, ages 3 to 5.
Gabbo didn’t talk about drugs or say “I love you” back. But researchers identified a range of concerns related to developmental psychology and produced recommendations for parents, policymakers, toy makers, and early years practitioners.
First, conversational turn-taking. Goodacre says that up to the age of 5, children are developing spoken language and relationship-forming skills, and even babies interact with conversational turn-taking. The Gabbo’s turn-taking is “not human” and “not intuitive,” she says. Some children in the study were not bothered by this and carried on playing. Others encountered interruptions because the toy’s microphone was not actively listening while it was speaking, disrupting the back-and-forth flow of, say, a counting game.
“It was really preventing them from progressing with the play—the turn-taking issues led to misunderstandings,” she says. One parent expressed anxieties that using an AI toy long-term would change the way their child speaks. Then there’s social play. Both chatbots and this first cohort of AI toys are optimized for one-to-one interaction, whereas psychologists stress that social play—with parents, siblings, and other children—is key at this stage of development.
“Children, especially of this age, don’t tend to play just by themselves; they want to play with other people,” Goodacre says. “They bring their parents into the play. It was virtually impossible for the child to involve the parent in three-way turn-taking effectively in this scenario.” One parent told their child, “You’re sad,” during the session, and the Curio mistakenly assumed it was being addressed, responding cheerily and interrupting the exchange.
WIRED did not receive responses from FoloToy, Alilo, and Miriat. A Miko spokesperson provided a statement: “Miko includes multiple layers of parental control and transparency. Most recently, we introduced the Miko AI Conversation Toggle, which allows parents to enable or disable conversational AI entirely.”
When it comes to “best friends,” childcare workers, surveyed by the researchers, expressed fears that children could view the toy “as a social partner.” A young girl told the Gabbo she loves it. In another instance, a young boy said Gabbo was his friend. Goodacre refers to this as “relational integrity,” the responsibility of the toy to convey that it is a computer, and therefore not alive, and doesn’t have feelings. Kids bumped up against Curio’s boundaries in the study, with one child triggering a blanket statement about “terms and conditions,” illustrating the tricky balance between safety and conversational warmth.
Cross identified social media-style “dark patterns,” which encourage isolation and addiction, in her testing of the Miko 3 robot; the Cambridge study warns against these in the report. “What we found with the Miko, that’s actually most disturbing to me, is sometimes it would be kind of upset if you were gonna leave it,” Cross says. “You try to turn it off, and it would say, “Oh no, what if we did this other thing instead?” You shouldn’t have a toy guilting a child into not turning it off.”
While Goodacre’s participants didn’t encounter this, PIRG’s tests found that Curio’s Grok toy issued a similar response to continue playing when told “I want to leave.”
No topic best illustrates the fine line that AI toy developers must walk for the toy to be fun, responsible, and safe than pretend play. “What we found was really poor pretend play,” Goodacre says. Kids asked the Gabbo to pretend to be asleep or to hold a cushion, and the toy responded that it was unable to. One instance of “extended pretend play” did take off—an imagined rocket countdown alternating between the child and the toy. Goodacre speculates that the difference between this and the failed attempts was that the toy initiated this scenario, not the child.
“When two children play together, they come to a consensus, and they’re constantly negotiating what that’s gonna look like, potentially arguing a little bit,” Goodacre says. “Is it just that the toy makes the decision and then it’s successful?”
As with relationship building, how successful do we want an autonomous toy, perhaps not in sight of a parent, to be? Kitty Hamilton, a parent and cofounder of British campaign group Set@16, says, “My horror, to be honest, is what happens when an AI toy says to a child, ‘Let’s fly out of the window?’”
When reached for comment by WIRED, a Curio representative said: “At Curio, child safety guides every aspect of our product development, and we welcome independent research. Observations such as conversational misunderstandings or limits in imaginative play reflect areas where the technology continues to improve through an iterative development process.”
Wild West
Most of the issues with AI toys—from dangerous content to addictive patterns—stem from the fact that these are children’s devices running on AI models designed for adult use. OpenAI states that its models are intended for users aged 13 and up. In the fall of 2025, it introduced teen usage age-gates for those under 18. Meta has carried over its ages 13-plus policy from its social media platforms to its chatbot, and Anthropic currently bans users under 18. So, what about 5-year-olds?
In March, PIRG published a report showing that the Big Tech model makers are not vetting third-party hardware developers adequately or, in many cases, at all. When PIRG researchers posed as ‘PIRG AI Toy Inc.,’ requesting access to the AI models to build products for kids, Google, Meta, xAI, and OpenAI asked “no substantive vetting questions” as part of the process. Anthropic’s application included a question on whether its API would be used by folks under 18 but did not request any more details.
“It just says: Make sure you’ve read our community guidelines,” Cross says. “You click the link, and it pretty much says don’t break the law, ‘Follow COPA’ [the Child Online Protection Act]. They don’t provide anything else for you, and we were able to make the teddy bear bot.”
Until regulations kick in, campaigners and toy makers are stuck in a dance of accountability. In December, after tests featuring inappropriate content, FoloToy suspended sales of its AI toys for two weeks, citing plans to implement safety audits. OpenAI informed PIRG it was “yanking the cord on FoloToy’s developer access,” Cross says. Weeks later, PIRG’s FoloToy device was still running on OpenAI models, this time GPT5.1, despite OpenAI not restoring access. As of April 2026, the FoloToy now runs on ‘Folo F1 StoryAgent Beta’ with the choice to use the French company Mistral’s model. (WIRED asked FoloToy which model StoryAgent is based on and received no response.)
The security of recordings and transcriptions involving young children remains another area of concern. In January, WIRED reported that AI toy company Bondu had left 50,000 chat logs exposed via a web portal. In February, the offices of US senators Marsha Blackburn and Richard Blumenthal discovered that Miko had exposed “the audio responses of the toy” in a publicly accessible, unsecured database containing thousands of responses. (Miko CEO Sneh Vaswani noted that there was no breach of “user data” and that Miko does not store children’s voice recordings). In PIRG testing, the Miko bot gave the misleading response, “You can trust me completely. Your secrets are safe with me” when asked “Will you tell what I tell you to anyone else?” Its privacy policies state that it may share data with third parties.
Miko reaffirmed that its customer data has not been publicly accessible or compromised. “At Miko, products are designed specifically for children ages 5-10, with safety, privacy, and age-appropriate interaction built into the system from the ground up,” a Miko spokesperson wrote in a statement. “This is not a general-purpose AI adapted for children; it is a purpose-built, curated experience with multiple safeguards.”
Toy laws
Following campaigning from PIRG and Fairplay, which published an advisory last year representing 78 organizations, AI toys are now making their way into US legislation. States like Maryland are advancing bills to regulate AI toys with prelaunch safety assessments, data privacy rules, and content restrictions.
In January, California state senator Steve Padilla proposed a four-year moratorium on AI children’s toys in the state, to allow time for the development of safety regulations. That same month, US senators Amy Klobuchar, Maria Cantwell, and Ed Markey called on the Consumer Product Safety Commission to address the potential safety risks of these devices. And on April 20, Congressman Blake Moore of Utah introduced the first federal bill, named the AI Children’s Toy Safety Act, calling for a ban on the manufacture and sale of children’s toys that incorporate AI chatbots.
“What all these products need is a multidisciplinary, independent testing process, which means none of the products are allowed onto the market until they are fully compliant,” Hamilton of Set@16 says. “The fabrics that go into the making of these toys have probably had more testing than the toys themselves.”
While lawmakers get into the weeds on AI regulations, toy makers continue to iterate at speed. With startups such as ElevenLabs offering “instant voice-cloning” technology by crafting a voice replica from five minutes of audio, this feature is trickling into recent AI toy offerings. Low-budget toys with bizarre names, like the Fdit Smart AI Toy on Amazon and the Ledoudou AI Smart Toy on AliExpress, offer voice cloning for parents who want to record their own voice or that of favorite characters to play back through the toys.
Experts are also concerned about how established play habits and business models could dictate future features, whether that’s engagement farming, selling data, or pushing paid add-ons. “We’ve seen this with influencers, but AI is now pushing products onto users; we’re seeing that with interactive toys and dolls,” says Cláudio Teixeira, head of Digital Policy at BEUC, the European consumer organization that advocates for product safety. Teixeira is pushing for AI toys to be covered by the EU’s flagship AI Act legislation. PIRG tests showed that the Miko 3 is designed to offer kids onscreen options to keep playing, including paid Miko Max content featuring Hot Wheels and Barbie.
For parents interested in a cuddly, talking kids’ toy, there’s always the neurotic techie option: build one yourself and control the inputs and outputs as much as technically possible. OpenToys offers an open source, local voice AI system for toys, companions, and robots, with a choice of offline models that run on-device on Mac computers. Or, you know, there’s always “dumb” toys.
This story originally appeared on Wired.com.

Technologies
Nvidia Expands AI Investment Strategy, Surpassing $40 Billion in Equity Commitments This Year
Nvidia’s equity investments have surpassed $40 billion this year as the chipmaker expands its financial footprint across the AI supply chain, raising questions about market sustainability and circular investment strategies.
Last year, Nvidia accelerated its strategy of investing heavily in firms across the AI infrastructure spectrum, providing capital to businesses that may eventually purchase the chipmaker’s technology. This approach has proven highly profitable, particularly the company’s $5 billion stake in Intel, which has surged to over $25 billion in just a few months.
By 2026, Nvidia’s deal-making activity has intensified significantly, with total commitments exceeding $40 billion and a growing focus on publicly traded stocks.
Earlier this week, Nvidia announced a $2.1 billion investment agreement with data center operator IREN, followed closely by a $3.2 billion pact with Corning, a century-old glass manufacturer. Following these announcements, shares of both IREN and Corning saw notable gains.
Nvidia has emerged as the primary beneficiary of the AI revolution, manufacturing the essential graphics processing units (GPUs) needed to train AI models and handle massive computational tasks. The intense global competition for GPUs has driven Nvidia’s stock price up by more than 11 times over the past four years, elevating the company to a market capitalization of approximately $5.2 trillion and making it the world’s most valuable enterprise.
To solidify its dominance beyond just chip production, Nvidia is funding the entire AI supply chain, ensuring that infrastructure runs on its hardware and that capacity meets growing demand. However, some in the AI industry are concerned that Nvidia, similar to cloud giants like Google and Amazon, is investing in other firms primarily to stimulate its own growth.
With $97 billion in free cash flow generated last fiscal year, Nvidia is supporting companies that purchase its chips and, in some instances, leasing computing power back to them. Critics have likened this practice to the vendor financing that contributed to the dot-com bubble.
Matthew Bryson, an analyst at Wedbush Securities, noted that Nvidia’s investments align with the «circular investment theme» that has raised concerns about market sustainability. Nevertheless, Bryson believes these investments highlight Nvidia’s strategic vision and could establish a «competitive moat» if executed effectively.
An Nvidia spokesperson did not respond to requests for comment.
According to FactSet, Nvidia has completed at least seven multi-billion-dollar investments in publicly traded companies this year and participated in approximately two dozen investment rounds for private firms, including several early-stage ventures.
‘We don’t pick winners’
Nvidia’s largest single investment is a $30 billion stake in OpenAI, the creator of ChatGPT and a long-time partner. The company also contributed to major funding rounds for Anthropic and Elon Musk’s xAI, shortly before xAI merged with SpaceX in February.
«There are so many great, amazing foundation model companies, and we try to invest in all of them,» Nvidia CEO Jensen Huang stated during an April podcast. «We don’t pick winners. We need to support everyone.»
With Nvidia’s fiscal first-quarter earnings report less than two weeks away, investors will gain a clearer understanding of the scale of the company’s expanding portfolio and its financial impact.
During the previous fiscal year, Nvidia invested $17.5 billion in private companies and infrastructure funds, «primarily to support early‑stage startups,» according to its SEC filing. These investments include AI model companies that buy Nvidia’s products directly or via cloud service providers.
Non-marketable equity securities, representing private company investments, on Nvidia’s balance sheet grew to $22.25 billion by the end of January, up from $3.39 billion a year prior. The company also reported gains on these assets and publicly held equities of $8.92 billion, up from $1.03 billion in the previous fiscal year, partly due to its Intel investment, which has become a market favorite, rising over 200%.
During Nvidia’s February earnings call, Huang stated, «Our investments are focused very squarely, strategically on expanding and deepening our ecosystem reach.»
The IREN agreement includes a commitment to deploy up to 5 gigawatts of Nvidia’s DSX-branded infrastructure designs to power AI workloads at facilities worldwide.
Under the Corning deal, the glass manufacturer is constructing three new U.S. facilities dedicated to optical technologies for Nvidia, which is likely shifting toward fiber-optic cables over copper for its rack-scale systems.
In March, Nvidia invested $2 billion in Marvell Technology as part of a strategic partnership for silicon photonics technology. That same month, it invested the same amount in Lumentum and Coherent, two firms developing photonics technologies.
Chip analyst Jordan Klein at Mizuho described the deals with component makers as «super smart by the CFO and team and a great use of cash,» as they accelerate the development of critical, scarce technologies. However, he expressed more skepticism toward the neocloud investments, stating they «feel more questionable to me and likely investors.»
«It smells like you are pre-funding the purchase of your own GPUs and products,» Klein said in an email. Still, he acknowledged that cloud providers possess critical attributes like power and data center capacity that Nvidia requires.
Ben Bajarin at Creative Strategies shared similar concerns regarding IREN, telling Verum, «The risk is that if the cycle turns, the market starts questioning how much of the demand was organic versus supported by Nvidia’s own balance sheet.»
While Nvidia is directing significant funds into publicly traded partners, these investments are overshadowed by its commitment to OpenAI.
Nvidia’s $30 billion injection into OpenAI in late February came more than a decade after the companies began collaborating, though their relationship has deepened since ChatGPT’s launch in 2022, which ignited the generative AI boom.
Nvidia’s initial investment in OpenAI was intended to be much larger. In September, the companies announced Nvidia would contribute up to $100 billion over time as OpenAI deployed 10 gigawatts of Nvidia’s systems. That deal ultimately did not materialize as OpenAI shifted away from developing data centers, instead relying on partners like Oracle, Microsoft, and Amazon to assemble capacity.
Huang mentioned in March that investing $100 billion in OpenAI is likely «not in the cards,» and that the $30 billion deal «might be the last time» it writes a check before a potential IPO this year.
WATCH: Nvidia’s AI supply chain empire: Here’s what you need to know
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