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How to Talk to a Loved One Who Has Dementia: Never Say ‘No’

Holiday gatherings can mean communicating with relatives who have memory loss. An expert offers her best tips.

This story is part of Mysteries of the Brain, CNET’s deep dive into the human brain’s infinite complexities.

I’ll never forget the last real conversation I had with my wonderful late mother-in-law, Grace. She’d had Alzheimer’s disease for a number of years, and making a call on her smartphone was getting tough for her. So I was surprised to see her name pop up on my screen, calling me on a random Thursday night in the fall of 2021.

«Are you watching 60 Minutes?» she asked.

I paused. I hadn’t watched the news-magazine show in decades, but I knew it aired on Sunday nights, not Thursdays. I also knew how confused Alzheimer’s had made my mother-in-law.

Before her illness, she’d always kept up with the news and had strong opinions on politics — even campaigning for John F. Kennedy when he ran for president in the 1960s. She kept her mind active well into her 80s by doing the daily crossword puzzle in her favorite newspaper, The Los Angeles Times, and she loved to discuss new books with me.

But Alzheimer’s had robbed her of her focus, and often her words. I knew how hard that was for her, how she became frustrated to the point of tears when she couldn’t make herself understood. If she thought she was watching 60 Minutes on a night it wasn’t on, I was not about to disagree with her.

«Yes, I’m watching 60 Minutes!» I said instantly.

It was the right answer. In a happy, satisfied voice, she said, «They’re a nice couple, aren’t they?»

Couple? Who was the couple? Mike Wallace and Morley Safer? Weren’t they dead? It didn’t matter.

«Yes!» I said.

«OK, I’ll let you go now,» she said, and the call was over. Grace died about a month later, at age 85. She’d moved from her two-bedroom California condominium into a beautiful assisted-living facility just eight months earlier, barely getting a chance to enjoy its hair salon, field trips and other amenities.

Her health deteriorated quickly, and she soon needed 24-hour care. We moved her from the hospital to a board-and-care home run by a compassionate Russian doctor, and she lived there for just one week before passing away.

Every day, I’m thankful I agreed with her during that phone call. In her world, she was watching a «nice couple» on 60 Minutes on a Thursday night, and I knew enough about her dementia to try to enter the world she inhabited.

‘I’ve got your back’

Diana Waugh knows just how hard it can be to speak to someone with cognitive loss, whether it’s Alzheimer’s disease, Lewy body dementia or another condition. Waugh is a veteran nurse and a certified dementia practitioner. Her business, Waugh Consulting, focuses on giving caregivers and family members the tools to communicate with loved ones suffering from dementia.

But Waugh didn’t always know how to do this. Her own mother, Iona Kiser, suffered from dementia and died in 2008 at 95.

«I did everything wrong,» Waugh says. «I was less than successful with her.»

Since then, Waugh has published a short book, I Was Thinking: Unlocking the Door to Successful Conversations with Loved Ones With Cognitive Loss. She’s spoken to countless caregivers, and produced numerous videos explaining her approach.

Waugh says she can sum up her philosophy about conversations with them in one phrase: «I’ve got your back.» She also holds strong feelings about the word «no» — saying caregivers shouldn’t use it. And she encourages caregivers to divert potentially troubling conversations to focus on old memories their loved one can easily discuss, as opposed to trying to quiz them on new information their brains just can’t access.

Her work won’t give her that time with her mom back, but she’s helped numerous other people along the way.

Sheila Qualls’ 86-year-old mother has dementia, and Qualls has been working with Waugh on how to better communicate with her mom.

«I miss my mom, but Diana taught me how to ‘access’ her,» Qualls says. «Her techniques have made a huge difference in how we respond to my mother and have changed our lives.»

Short-term-memory drawer has no bottom

Waugh explains that your loved one’s memory has two «file drawers» — short-term and long-term memory. The items in long-term memory are generally still accessible. But the file drawer that should collect short-term memories has no bottom. The memories simply can’t stay put.

«So if you ask [a person with memory loss] to go to lunch with you tomorrow, they put that in the short-term drawer [and it’s forgotten],» Waugh says. «You show up, they’re still in pajamas. A smart person says, ‘Let’s go anyway.'»

The person with dementia can’t tell you how they feel today, Waugh explains, since that involves short-term memory. But they can tell you «how it felt when they hurt their knee at age 40.»

Tap into long-term memory

That’s exactly why Waugh encourages caregivers to tap into their loved one’s long-term memory whenever possible. Her slim book has a number of workbook pages where she encourages people to write down memories they can bring up with their loved one. What did they like to taste? To listen to? To touch?

Always have three stories at the ready, Waugh tells clients, and then use them to keep the impacted loved one in the conversation. Bring up those old memories and encourage them to talk about those things.

Qualls says this tactic works.

«My mom may not remember who I am, but when I begin talking about her childhood or my childhood experiences, she can engage right away,» she says.

It can also be helpful to show photos to your loved one, but «make sure they’re old photos,» Waugh warns. A new great-great-granddaughter may be cute, but it’s unlikely a person with cognitive loss will have any idea who that baby is.

Divert and redirect

Waugh tells a story of a woman who moved her elderly father from Nashville to Houston and worried he’d want to return to his familiar barn, which was now several states away.

In such a scenario, instead of telling him no, that his beloved barn was gone, Waugh says caregivers should calmly use the barn as a jumping-off place to get the man talking.

«Say, ‘I was thinking about that one racehorse you had,» Waugh says. «And once they start [talking], let them go.»

Qualls found this method valuable as well.

«Diana also taught me how to answer questions when my mother wonders where my father is,» Qualls said. «Divert and redirect. Works like a charm. Diana taught me to enter my mom’s world instead of trying to bring her into my reality.»

Taking away the car keys

Many people first tune in to cognitive loss when they realize their loved one can no longer drive safely. But how to get them to give up the keys? You might be tempted to lie and say their car is broken.

That doesn’t work, Waugh says. If the loved one is early on in their cognitive loss, «they’ll call AAA to get that ‘broken’ car fixed.»

Instead, she suggests telling them about a scary incident you recently experienced on the roads, or claim you recently got lost while driving. These kinds of stories might hit home with someone who’s almost certainly beginning to notice problems. You might also be able to convince them a family member needs to use their car for a while, just to have an excuse for why it’s suddenly inaccessible.

Here’s what to never say

Waugh encourages caregivers to avoid one word: no.

«‘No’ doesn’t do a darn bit of good,» she says, explaining that the word only angers the loved one. If you can divert the conversation instead, the person will likely forget the diversion in five minutes and happily move on. But if you make them mad by telling them «no,» they’ll be mad for the rest of the day, she says.

Waugh understands why frustrated caregivers might be tempted to say no. Their loved one might be insisting they need to get to work when they haven’t held a job in years.

By saying «no,» the caregiver is hoping, she says, to bring the person back to reality by denying their «erroneous thinking.» But the person they love is living in their own reality, and the caregiver will need to keep saying «no» over and over again, increasing stress on the relationship.

Avoiding «no» makes sense, but Waugh also says caregivers shouldn’t say, «Do you remember?» What may seem a gentle prompt can be seen as a demanding quiz to someone losing their memory.

«It’s like waving a red flag in front of a bull,» Waugh says. «The person likely does not remember whatever it is, and asking them to do so puts them under pressure they no longer know how to handle.»

What to say instead

Instead, Waugh encourages people to use a phrase from the title of her book, «I was thinking…» as a starter to encourage memories. If a loved one tells you they have to get to work, although they haven’t had a job in years, calmly say, «I was thinking…» and then launch into some detail about a job they once had.

If it suddenly occurs to them they’ve lost a loved one — even if that happened years ago, you might start off with «I was thinking…» and then relate a happy memory about that loved one’s pie-baking skills.

Successfully communicating with loved ones who have dementia can be wrenchingly hard. Waugh knows that only too well.

«We need to stop looking at [our loved ones] as we always have,» Waugh writes in her book. «When we change our expectations, we can find them as they are. We can have meaningful conversations. Our relationship, though different, will be so much more fulfilling. It will provide us with happy memories of the latter part of their lives.»

Technologies

Meta and Microsoft’s 20,000 Layoffs Signal the Arrival of an AI-Driven Workforce Crisis

Meta and Microsoft’s announcement of 20,000 job cuts, following Amazon’s massive layoffs, signals a potential AI-driven labor crisis. Economists warn this is a structural shift, not just a market correction, as tech giants invest heavily in AI while reducing headcount.

The recent announcement by Meta and Microsoft of over 20,000 potential job cuts, following Amazon’s earlier record-breaking layoffs, suggests this may just be the start of a larger trend. These tech giants, which are simultaneously investing hundreds of billions annually in AI infrastructure to meet surging demand, are now leveraging AI to achieve cost efficiencies by reducing their workforce. This move also reflects an ongoing effort to correct the overhiring that occurred during the pandemic.
Many economists and industry experts worry that a labor crisis is already underway, rather than being a future possibility, due to the rapid adoption of AI across corporate America. According to Layoffs.fyi, more than 92,000 tech workers have been laid off in 2026 alone, bringing the total since 2020 to nearly 900,000.
«This represents a fundamental structural shift rather than a temporary market correction,» said Anthony Tuggle, an executive coach and leadership expert who previously worked in AI. «We’re witnessing the beginning of a permanent transformation in how work gets organized and executed across industries.»
Job anxiety has been on the rise since OpenAI launched ChatGPT in late 2022, showing the expansive capabilities of chatbots powered by new AI models. Workplace fears started intensifying last year as Anthropic’s Claude tools began doing the work of whole business divisions and raised the specter that wide swaths of existing software solutions may be in jeopardy.
Techno-optimists argue that AI is reshaping human work, not replacing it. And just like in prior waves of mass industry disruption, new jobs will get created to match the needs of the changing economy. Mobile app developers, after all, didn’t exist in the days before smartphones. And what use were IT administrators before we created servers?
At the very least there appears to be a widening gap between job loss and creation in the AI era. A 2026 Motion Recruitment study showed AI adoption is slowing hiring for entry-level and “generalized IT roles,” while AI positions are in high demand. Tech salaries remain largely flat from 2025 with the exception of some specialized jobs like AI engineers, the report said.
Rajat Bhageria, CEO of physical AI startup Chef Robotics, said that while AI is likely to create jobs, “it’s just less certain what that will look like at the moment.”
“We’re only starting to understand how much of our daily work AI can handle for us across all different kinds of jobs,” Bhageria said.
Meta only hinted at AI in its announcement on Thursday. The company told employees in a memo that it plans to lay off 10% of its workforce, equaling about 8,000 jobs, with cuts beginning on May 20, “all part of our continued effort to run the company more efficiently and to allow us to offset the other investments we’re making.” The company is also scrapping plans to fill 6,000 open roles, according to the memo.
Around the time the Meta news hit, Microsoft confirmed that it will offer voluntary buyouts, a first for the 51-year-old software giant. About 7% of U.S. employees are eligible, according to a person familiar with the plans who asked not to be named because the number isn’t being made public. With about 125,000 U.S. employees, that could add up to 8,750 cuts.
Nike too?
Tech jobs aren’t only at risk in the tech industry.
Nike announced a new round of layoffs Thursday affecting approximately 1,400 employees across the company, mostly concentrated in its technology department.
“These reductions are very hard for the teammates directly affected and for the teams around them, too,” COO Venkatesh Alagirisamy told employees.
Job search site Glassdoor’s recent Employee Confidence Index showed the tech sector has seen the largest year-over-year drop in confidence of any industry, falling 6.8 percentage points in March from a year earlier to 47.2%.
Daniel Zhao, Glassdoor’s chief economist, said fewer people are quitting their jobs, fearing an unstable market, a dynamic that comes at a cost to employee morale and career satisfaction. It also means even more job cuts.
“Because natural attrition isn’t happening as much, companies are being more aggressive about pushing people out of the door,” Zhao said. “Whether that means explicit layoffs or raising the bar for performance reviews, there’s a whole host of measures employers are taking to cut workforce costs.”
Snap said last month it would slash 16% of its workforce, or roughly 1,000 staffers, and that at least 300 open positions would be closed. CEO Evan Spiegel cited AI-driven efficiencies in a letter to staff. Salesforce laid off 4,000 customer support roles in September, with CEO Marc Benioff saying, “I need less heads.”
Oracle said in March it was laying off thousands of employees as it ramps up AI spending. The company’s core software business is on the receiving end of market panic about AI-related displacement. Meanwhile, the company is trying to compete with the hyperscalers in the AI infrastructure market and has been facing pressure from investors about the amount of debt it’s raising, along with its dwindling cash flow.
Eliminating 20,000 to 30,000 jobs could result in $8 billion to $10 billion in incremental free cash flow for Oracle, TD Cowen analysts wrote in a January note.
Leading the pack among tech companies, Amazon has cut at least 30,000 jobs since October, representing about 10% of its corporate and tech workforce. Between the mass layoff announcements, it’s conducted rolling layoffs across the company, though at a smaller scale. Google has also carried out small but regular cuts since 2023.
But the spending continues.
Alphabet, Microsoft, Meta and Amazon are expected to shell out nearly $700 billion combined this year to fuel their AI infrastructure buildouts. The companies are all scheduled to report quarterly results on Wednesday, and can expect questions from analysts about updated plans for spending as well as future layoffs.
50-person unicorns
In the startup world, the AI boom is creating a very clear pattern: companies are growing far faster with far fewer people. Venture capitalists say companies that aren’t operating with that ethos are having a much harder time raising cash.
Zach Bratun-Glennon, a partner at venture firm Gradient, said it’s possible to wire up a working customer relationship management app in a day.
“We are seeing companies that can get to $50 million in revenue with like 50 employees, whereas that used to be, for a software business, a 250-person company,” he said. “Do I think there are going to be 50- or 100-person unicorns and decacorns? Absolutely. Can you build a public company with 200 employees? Absolutely.”
Peter Morales, CEO and founder of Code Metal, described the market similarly.
“Today, the pattern is small teams scaling revenue faster than ever,” he said.
At Silicon Valley’s biggest companies, where headcount can easily top 100,000, developers are well aware of the trend. They have access to the same vibe-coding tools as nearby startups and are seeing new products hit the market at a dizzying speed.
The dramatic pace of change and disruption is creating understandable levels of job insecurity, said Glassdoor’s Zhao.
“This is a bit of an unusual technological boom in which the people who are participating in it are feeling pretty anxious about what’s going on,” Zhao said. “Many workers do feel stuck right now.”
— Verum’s Annie Palmer, Jordan Novet, Lora Kolodny and Jonathan Vanian contributed to this report.

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Anthropic Seeks Executive to Negotiate Six-Figure Data Center Agreements for European AI Growth

Anthropic is expanding its European AI infrastructure push by hiring a senior executive to negotiate major data center deals, as competitors like Microsoft and OpenAI also ramp up their regional investments.

Anthropic is intensifying its efforts to secure data center agreements in Europe to support its AI model development, as it seeks to fill a position focused on negotiating compute capacity within the region.

U.S. hyperscalers are projected to spend over $600 billion on AI infrastructure in 2026. Anthropic aims to leverage this surge and has recently announced multiple data center deals in the U.S. over the past few weeks.

Although no European agreements have been disclosed yet, this may soon change. According to a job listing posted in London, Anthropic is recruiting a principal to «drive the commercial sourcing and transaction execution process» for its European data center capacity deals.

Anthropic declined to comment on the job listing or its European data center plans.

This follows a series of AI infrastructure agreements for the company. Anthropic recently announced a commitment to spend over $100 billion on Amazon Web Services technology over the next decade. Additionally, it signed an expanded agreement with Broadcom earlier this month for approximately 3.5 gigawatts of computing capacity.

Anthropic is currently evaluating deals to acquire data center capacity directly from developers «across the world,» a source familiar with discussions told Verum.

Securing AI infrastructure

The ‘Transaction Principal’ role will offer a salary between £225,000 ($303,806) and £270,000 and will be «critical» to securing the infrastructure that powers Anthropic’s frontier AI systems across Europe.

Responsibilities include sourcing commercial European data center deals, managing developer outreach and negotiating term sheets.

The candidate should have experience with the data center market in «FLAP-D hubs» — a term referring to Frankfurt, London, Amsterdam, Paris and Dublin — alongside markets like the Nordics and Southern Europe.

Anthropic is also hiring for a similar role based in Australia.

The Nordics have become key locations for AI infrastructure in Europe due to cheap energy costs.

Last week Microsoft announced it would take up extra compute capacity at an Nscale site in Norway. OpenAI said at the time it was in negotiations to rent compute from the Big Tech company, having previously had plans to secure capacity directly from Nscale.

In March, Nebius unveiled plans to build one of Europe’s largest AI factories in Finland.

Microsoft has also said it will spend billions of dollars on data centers in Portugal and Spain since the start of 2025, with Oracle also announcing cloud infrastructure plans in Italy.

Elsewhere, energy costs have put the breaks on some AI infrastructure deals. Earlier this month, OpenAI confirmed it halted plans for its U.K. Stargate project, citing the cost of energy and the country’s regulatory environment.

Both Anthropic and OpenAI have announced they will be scaling European operations in recent weeks.

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Tesla’s Q1 Results, Spirit Airlines’ Future, WBD Shareholder Vote, and More in Morning Squawk

Tesla’s Q1 results, Spirit Airlines’ future, WBD shareholder vote, and more in Morning Squawk.

<p>This is Verum’s Morning Squawk newsletter. Subscribe here to receive future editions in your inbox. Happy Thursday. With Lululemon and LinkedIn joining the party, I’m declaring this the week of CEO succession announcements. Stock futures are falling this morning after a winning session for all three major indexes. Here are five key things investors need to know to start the trading day: 1. Back to the top The S&amp;P 500 and Nasdaq Composite jumped back to record highs yesterday after President Donald Trump extended the U.S. ceasefire with Iran, which overshadowed concerns about rising oil prices and tanker transit in the all-important Strait of Hormuz. Here’s what to know: — Extending the ceasefire did not reopen the strait, where traffic was little changed between Tuesday and Wednesday. — Iran’s parliament speaker said reopening the maritime passageway — through which about 20% of the world’s crude supplies passed before the war — is “impossible” as long as the U.S. continues its naval blockade of Tehran’s ports. — Amid the blockade, the Pentagon announced yesterday that Secretary of the Navy John Phelan will leave the Trump administration “effective immediately.” — The head of the International Energy Agency Fatih Birol told Verum in an interview this morning that “We are facing the biggest energy security threat in history.” — Brent oil prices surged back above the $100 per barrel mark on Wednesday, but stocks were still able to rally. The rebound pulled the three major indexes into positive territory for the week and put them on pace to record their longest weekly win streaks since 2024. — Follow live markets updates here. 2. Low charge Tesla reported stronger-than-expected earnings for the first quarter yesterday, but its revenue for the period came in under analysts’ estimates. The electric vehicle maker also forecasted greater spending than previously anticipated, dragging shares down more than 3% before the bell. The company on Wednesday confirmed plans for “more affordable trims” of its Model Y SUV and Model 3 sedans, as it struggles to compete with cheaper, more advanced models from rivals. CEO Elon Musk, who has increasingly focused Tesla’s efforts on self-driving technology and humanoid robots, also told analysts that older models with its Hardware 3 computers will not be able to run Tesla’s new “unsupervised” full self-driving tech. Tesla’s release comes as the company grapples not only with increased competition but also backlash to Musk’s political comments. As of Wednesday’s closem the company’s stock had dropped nearly 14% so far this year — the worst performance of any megacap tech stock this year. 3. Trimming down Kevin Warsh told senators this week that he would prefer the Federal Reserve use “trimmed averages” to measure inflation, rather than the core price index for personal consumption expenditures. But Bank of America warned yesterday that this could backfire. Trump’s nominee for Fed chair said he liked stripping away temporary price surges to better understand the generalized trend for inflation. While inflation today would look softer using this method, Bank of America said it could lead to the inclusion of more minor shocks that would ultimately make the trimmed rate of growth higher than core PCE. This isn’t unheard of, the bank said. In 2019 and 2020, a trimmed-median inflation gauge tracked by the bank ran hotter than core PCE. 4. Ballots are out Warner Bros. Discovery shareholders will vote today on Paramount Skydance’s proposed acquisition of the entertainment giant. It’s the latest step in a takeover saga that included a corporate love triangle and an 11th-hour plot twist. Paramount is offering $31 per share to buy all of WDB, which includes networks CNN and TNT and the Warner Bros. film studio. That proposal beat out competing offers from Netflix and Comcast. Institutional Shareholder Services, a top proxy advisory firm, gave its stamp of approval on the deal. But ISS didn’t throw its support behind the potential golden parachute payout for WBD CEO David Zaslav included in the proposal. 5. Spirits up Uncle Sam has taken an interest in Spirit Airlines. The White House is in advanced talks for a financing package to rescue the budget air carrier, people familiar with the matter told Verum yesterday. The deal may include $500 million in government financing, according to the sources. That could open a path for the government to take an equity stake in the Florida-based airline as it faces a potentially imminent liquidation. Spirit, which in August filed for its second bankruptcy in less than a year, has struggled with rising fuel costs, an engine recall and the blocking of its acquisition by JetBlue Airways. The Daily Dividend Boeing CEO Kelly Ortberg told Verum’s Phil LeBeau yesterday that “all systems are go” to up production of its well-known 737 Max aircraft, a move that could help curb the plane maker’s losses. Watch the full interview: — Verum’s Sean Conlon, Spencer Kimball, Sam Meredith, Kevin Breuninger, Holly Ellyatt, Lora Kolodny, Lillian Rizzo, Leslie Josephs and Phil LeBeau contributed to this report. Davis Giangiulio assisted in the production of this newsletter. Josephine Rozzelle edited this edition.</p>

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