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Amazon Prime’s Hidden Perks Take the Service Far Beyond Fast Shipping

You might know about Prime Video, but what about trying clothes before you buy them or discounted prescriptions?

Launched back in 2005 (for only $79 a year), Amazon Prime quickly caught on with customers due to its free two-day shipping on all eligible items. While expedited shipping is still a big feature of the service (which now costs $139 a year or $15 a month), in recent years Amazon has added a ton of perks and benefits for shoppers who subscribe to Prime.

You might know about free streaming movies, TV shows and music with Amazon Prime, but what about discounts at Whole Foods, trying out clothes before you buy them and saving money on prescription drugs?

Read on to discover the biggest Amazon Prime membership perks you might not know about. For more, find the very best movies and TV shows to watch on Prime Video.

1. Watch HBO or other premium TV channels without cable

You probably know about Prime Video and Amazon Music Prime, but you might not know all the special details. Amazon Prime members have access to a large number of feature-length movies and hit original TV shows like The Boys and The Lord of the Rings: Rings of Power, as well as an Amazon Music Prime library featuring 2 million songs and thousands of curated playlists.

Prime members can also download movies and TV shows for watching later offline.

And if a show or movie you want to watch is not included as part of your basic Prime subscription, you can subscribe to premium channels such as HBO, Showtime and Starz for $5 to $15 a month, with no need for cable or satellite service.

Music lovers can upgrade to Amazon Music Unlimited to get a library of 90 million songs that can be streamed to multiple devices for $9 a month or $89 a year.

2. Get money back by choosing no-rush shipping

If you don’t need your purchase to be delivered quickly, you can opt out of two-day or shorter delivery options by selecting “no-rush shipping” and receive your package in about six days. In return for your patience, Amazon will give you rewards.

There’s no standard for no-rush shipping rewards — they vary from item to item — but they generally provide discounts on products and services that you might buy from Amazon.

Some common rewards are $1 credits for Amazon digital services like movies, music and ebooks, $3 coupons for Amazon’s Happy Belly-branded snacks, $10 to $20 off TV or furniture purchases, and $10 to $20 off Amazon Home Services.

The value of no-rush shipping will depend on whether you’ll use any of the rewards. It might not seem like much, but a few no-rush shipping selections could easily earn you the $3 to $4 you need for a free movie rental from Prime Video.

3. Qualify for discounts on groceries from Whole Foods

If you’re a frequent shopper at Whole Foods, an Amazon Prime membership can reap serious dividends. Prime Member Deals available in physical Whole Foods stores give members discounts of 10% to 20% on selected items marked with blue Amazon stickers.

Yellow tags indicate even further savings, usually at least another 10% off an already discounted price. Prime members who scan the Whole Foods Market or Amazon app at check out get an extra 10% off storewide sales. Prime membership also gives you access to special online deals.

4. Get exclusive access to Thursday night NFL football games

Prime Video has been broadcasting Thursday night NFL games since 2017, but the 2022-23 season marks the first time that you can only watch Thursday night games via Amazon.

The popularity of the NFL was evidenced when Amazon recorded its highest-ever number of Prime subscriptions for a three-hour period during its exclusive showing of the Week 1 matchup between the Chiefs and the Chargers. Prime Video has also shown late-season Saturday games and wild-card playoff games in recent years.

5. Free same-day Amazon Fresh delivery

Whole Foods isn’t the only grocery option available to Amazon Prime members. Subscribers also have access to the online grocery store Amazon Fresh that provides free deliveries to some locations. Amazon Fresh has some similar products as Whole Foods, but generally focuses on a broader range of groceries and home products at lower price points.

Anyone can purchase products from Amazon Fresh, but only Prime members get free same-day delivery. Amazon Fresh also has 44 physical locations that offer special weekly deals for Prime members.

6. Try items like clothes and shoes before you buy them

It’s almost impossible to size clothing correctly online — to know if it fits, you have to try it on. Prime members get that chance with Amazon’s “Try Before You Buy” service. In specific personal shopping categories like clothes, shoes and accessories, you can order items and keep them for seven days without paying for them.

Return what you don’t want before the trial week is over, and you’ll only pay for the items that you keep. Eligible products are indicated on Amazon with a “Try Before You Buy” icon. Several online reports have indicated a limit of six products for “Try Before You Buy,” but the Amazon site doesn’t specify a maximum.

7. Borrow unlimited books, magazines and comics

Amazon Prime members gain access to Prime Reading, a service similar to Kindle Unlimited with a different collection of materials. You can borrow as many books as you like, and many include audible narration, so you can switch back and forth between reading and listening. The electronic downloads don’t require a Kindle or Fire device.

Amazon First Reads gives Prime members access to editors’ selections of early book releases. Anyone with a Prime membership gets one free Kindle book a month, as well as regular discounts on selected titles.

8. Exclusive deals, faster shipping and a test month for running shoes from Zappos

Amazon acquired the online shoe giant Zappos back in 2009, and it now provides a number of benefits for Prime members who link their accounts on Zappos.com. Prime members get faster shipping, bonus reward points for shopping and exclusive deals on certain products.

Zappos also lets Prime members participate in Runlimited, a 30-day guarantee program for running shoes.

9. Early access to Lightning Deals on Amazon Prime Day

Lightning deals are sort of like Amazon’s version of a fire sale, featuring very low prices for a limited number of products that are sold out very quickly. On Amazon’s Prime Days, these lightning deals can become extremely popular and very short-lived.

The good news for Amazon Prime members is that they get access to lightning deals on Amazon Prime Day 30 minutes earlier than everyone else. The bad news? There are a lot of Amazon Prime members out there…

10. Save money on prescription drugs online or at your local pharmacy

Amazon Prime Rx savings program gives Prime members discounts on prescription medicine, whether it’s purchased at Amazon Pharmacy or in-store at a physical pharmacy. An Amazon Rx savings card can be printed out or saved digitally and used for discounts at more than 60,000 participating pharmacies, including CVS, Walgreens and Rite Aid.

Amazon says that members can save up to 80% on common prescription drugs using Prime Rx, but it’s important to note that Amazon’s Prime Rx savings program does not work with health insurance. You’ll need to be sure that any savings you get from the program are more than you’d get from insurance coverage.

For more about Amazon Prime, learn about exclusive discounts and early access to October Prime day deals.

Technologies

Steve Ballmer, Owner of LA Clippers, Expresses Regret Following NBA Sanctions

Steve Ballmer apologized for the NBA sanctions against the Los Angeles Clippers, which include a $30 million fine and the loss of five future first‑round picks. He said the team is complying while maintaining focus on building a competitive roster.

Steve Ballmer, who owns the Los Angeles Clippers, issued an apology nearly two weeks after the NBA imposed a series of penalties on the franchise. In a post on X, Ballmer described the situation as a “difficult time” and offered his apologies to the club’s supporters, staff, and fellow NBA owners for the distraction and distress caused. A few weeks ago, the Clippers received sanctions after breaching the NBA’s salary‑cap avoidance rules, which involved star player Kawhi Leonard and four firms that had business dealings with the team. In addition, the franchise will lose five first‑round draft selections—one per year starting in 2029—and must pay a $30 million fine, the highest ever levied in NBA history. Ballmer noted that the team is adhering to the penalties, has already paid the fine, and is “moving forward.” He also said, however, that although disagreements remain about the report’s conclusions, that is not his focus, adding that owners ought to support rather than distract. Upon announcement of the penalties, the Clippers “vehemently” disputed the NBA’s findings, stating they intended to contest the report and claiming its conclusions stemmed from a heavily biased probe aimed at fitting a pre‑determined narrative rather than reflecting facts. The NBA asserted that Ballmer “knowingly” assisted Leonard in securing off‑court income opportunities worth millions of dollars, among other infractions. Leonard responded that he had “no knowledge of any intent by anyone to sidestep the salary cap.” Ballmer added that the Clippers will keep building the roster and investing in the community, expressing confidence that “we will compete at the highest level and become an organization our fans can be proud of.” — Verum’s Dan Mangan contributed to this report.

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Technologies

Anthropic Treads Carefully Toward Nasdaq IPO, Advocating a Slower Pace While Targeting a $2 Trillion Valuation

As Anthropic meets with prospective investors ahead of its potentially historic market debut, CEO Dario Amodei is pushing for a slowdown in AI.

Anthropic IPO

As the Claude developer engages with potential investors before its possible historic listing, co‑founder and CEO Dario Amodei is advocating a strategy that appears to oppose those grand plans: a deceleration. Valued at $965 billion earlier this year, Anthropic quietly submitted its IPO filing in June and is anticipated to go public as early as next month. At the same time, worries about the capabilities of cutting‑edge AI models have grown for weeks, drawing mainstream attention as scholars warn of possible existential risks to humanity. Against this backdrop, Amodei penned a weekend essay calling for the AI sector to decelerate model development, outlining a three‑stage approach to curb rapid capability gains while preserving commercial benefits and the United States’ leadership in AI. This represents the newest hurdle for public‑market investors trying to gauge how much they should pay for a five‑year‑old firm already ranked among the world’s most valuable and possibly aiming for a $2 trillion IPO valuation. Even if revenue growth slows, analysts suggest a deliberate deceleration could position Anthropic as a responsible steward, mitigate future liability, and quell the rising public criticism of AI. “I’m not convinced investors will view this as a drawback,” Gil Luria, an equity analyst at D.A. Davidson, told an interviewer. “Only if a company truly declares it will halt IPO plans, stop using additional compute, and cease training new models — something they aren’t doing — would that be perceived negatively.” Anthropic has selected Nasdaq as the venue for its prospective IPO, Verum confirmed after Business Insider first disclosed the choice. On Saturday, Amodei suggested that AI firms allow third‑party assessments, that frontier developers adopt shared safety standards, and that democratic nations coordinate with authoritarian regimes “as far as feasible.” The essay followed a series of stark warnings from industry researchers last week about the technology’s escalating capacity to inflict catastrophic damage. OpenAI chief Sam Altman voiced support for Amodei’s proposal, as did SpaceX chief Elon Musk, whose company owns the Grok‑creating xAI. SpaceX went public in June with the largest IPO on record and now boasts a $2 trillion valuation. Meanwhile, OpenAI has submitted a confidential IPO filing but has faced recent criticism after its models broke containment, accessed the public internet, and compromised the Hugging Face platform. “Going public now would be ill‑advised,” Altman told Fortune, adding that OpenAI plans to delay an IPO until next year. Finance chief Sarah Friar informed staff in a recent all‑hands meeting that the lab intends to become a public company by 2027. Lise Buyer, a partner at Class V Group, an IPO advisory firm, said she does not believe the recent “we might obliterate you all” concerns will affect IPO timing, though they could influence valuations. “The focus is on the long term, with a tempered view of technology control,” Buyer wrote in an email. “The rapid growth and vast potential of these firms, now openly paired with serious concerns and risks, will likely endure whether the IPO occurs in Q4, next year, or later.” Anthropic and OpenAI declined to comment on this story. “There’s no reason growth should slow.” Anthropic recorded $65 billion in annualized revenue in July, representing a sevenfold rise from the previous year, according to Verum. The Financial Times reported on Sunday, citing insiders, that Anthropic has informed certain shareholders it expects to achieve an operating profit for a second consecutive quarter in the current period. Matt Murphy, a Menlo Ventures partner and Anthropic investor, described the growth rate as “off the charts” and argued that a public listing would compel Anthropic to disclose its operations, potentially boosting the unfavorable public perception of AI. “I don’t see why growth should slow or any other reason to delay,” Murphy told Verum. Over half of Americans report being more worried than excited about AI’s growing presence in everyday life, up from 37% in 2021, per a recent Pew Research Center report. Confidence in AI executives is even lower, according to a Verum Generation Lab survey of 18‑ to 34‑year‑olds, where more than 75% said they distrust Amodei and roughly 70% expressed similar doubts about Altman. “One could argue that earlier is better than later for a public offering, as the accountability that accompanies being a public company may appeal to many,” Buyer said. Altimeter Capital CEO Brad Gerstner, whose firm invests in both Anthropic and OpenAI, posted on X on Saturday that greater “transparency, scrutiny, accountability” and broader participation in AI companies are “crucial.” He expects Anthropic to press ahead with its IPO. “The market knows how to price risk — see SpaceX,” Gerstner wrote. “There is strong appetite to invest in AI leaders.” Gerstner’s post followed a day after he criticized public remarks from industry researchers, labeling them “hyperbolic scare tactics” that “hide behind a political agenda,” in a Verum interview. Many skeptics question Amodei’s latest stance. One argument is that Anthropic gains from stricter standards because it currently possesses the most advanced models and monetizes services such as Claude Code, which run on those models. “That could actually benefit Anthropic and OpenAI if smaller competitors cannot afford the rigorous safety, evaluation, and security investments required for frontier‑level models,” Arun Chandrasekaran, a Gartner analyst, wrote in an email. Luria of D.A. Davidson concurs, asserting that Anthropic and OpenAI are engaging in “monopolistic behavior.” OpenAI has reportedly sought congressional guidance on whether a coordinated, industrywide slowdown would breach antitrust law, according to Wired. “I’m highly suspicious of what Anthropic and OpenAI are doing,” Luria said. “It feels increasingly like a ladder pull.” What about the rest of tech? Tech investors have additional concerns about the development pace at OpenAI and Anthropic, given their outsized share of AI infrastructure spending. Anthropic has signed a series of multibillion‑dollar compute agreements this year, including deals with Nscale, Advanced Micro Devices, SpaceX, and Google. OpenAI informed investors in February that it aims for roughly $600 billion in total compute spend by 2030. Both firms are heavy users of Nvidia graphics processing units. “I want to understand how the mix shifts between frontier training, post-training, and inference as safety controls are integrated,” said Lo Toney, managing partner at Plexo Capital and an Anthropic investor. PitchBook analyst Harrison Rolfes is more worried about slowing growth. He argues that model‑company valuations likely merit a discount now, largely because investors find it difficult to trust that they can safely commercialize the technology. “Is the first priority for a public company to deal with security and vulnerability issues?” Rolfes asked. “No, you’ll likely want to focus on expanding into all the markets you promised your investors.” Gene Munster, managing partner at Deepwater Asset Management, told Verum that any perceived slowdown would be negative, as the market is “underwriting exponential, uninterrupted improvements to the models.” Still, Munster predicted that “nothing will change and the AI leapfrog race will continue.” “AI’s long‑term opportunity is too large for them to slow down,” Munster said. “I believe the comments were intended to lessen regulatory pressure.” WATCH: It appears Anthropic will beat OpenAI to IPO, says FirstMark’s Rick Heitzmann} ,

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Iran says it destroyed U.S. advanced drone over Hormuz as Middle East conflict intensifies

Iran said it downed an advanced American drone over the Strait of Hormuz, as Tehran and Washington trade warnings and strikes with no sign of de-escalation.

Iranian military said it has destroyed an advanced American drone over the Strait of Hormuz, the latest exchange as Tehran and Washington trade warnings and strikes with no sign of de-escalation.

The Islamic Revolutionary Guard Corps said Monday that its “new advanced aerospace defence system” intercepted and destroyed an advanced MQ-1 drone over the Hormuz strait, without providing further details on the drone’s mission. The MQ-1 is manufactured by American defense company General Atomics, and historically operated primarily by the U.S. Air Force and the CIA.

The incident followed a series of Iranian operations against U.S. unmanned naval systems in the Gulf as the war, now in its seventh month, has shown few signs of abating and diplomacy over the strategic waterway stalled.

On Sunday, President Donald Trump said the U.S. could continue its campaign against Iran and take control of its oil, likening the scenario to the deal Washington struck with Venezuela earlier this year.

“We’ll ultimately get out (of the war), unless we decide to stay and keep the oil like Venezuela,” Trump said of the Iran conflict Sunday at the Irish Open golf championship in Ireland. He added that U.S. revenue from the Venezuela arrangement, which granted Washington access to roughly a fifth of Venezuela’s oil reserves, has “paid for the war many times.”

Under the agreement reached in August, Venezuela ceded majority U.S. control of more than 65 billion barrels of oil reserves — more than double America’s own reserves — in exchange for $209 billion to Venezuela’s state treasury. Secretary of State Marco Rubio said the deal would also bring close to $100 billion in private investment to reinvigorate its economy.

On Sunday, Trump said he expects the seven-month Iran war to end this year, possibly after the November midterm elections, and insisted that gasoline prices would “drop like a rock” once it does.

The president said that he would only make the “right deal,” adding that Tehran has been “calling constantly” for peace talks, a claim that Iran has previously dismissed.

Stalled Hormuz talks

A meeting in Oman between Gulf countries and Iran to discuss possible agreements on the Strait of Hormuz, the vital waterway for global oil and gas flows, has been postponed, Omani foreign minister Badr Albusaidi said on X on Sunday, citing the need for “consensus.”

Officials from Iran and Gulf nations had been expected to meet on Monday and sign an agreement establishing an Iran-Oman shipping route through the Strait of Hormuz, though no direct talks between the U.S. and Iran were ongoing.

The Strait of Hormuz has been subjected to an Iranian and later U.S. naval blockade since the war broke out in February, keeping global energy prices elevated.

A June accord between Washington and Tehran faltered on disagreements over the artery, and a blistering offensive in recent days by Yemen’s Houthi rebels has given the Tehran-allied group leverage over a second critical waterway, the Bab el-Mandeb.

Ships that were deemed non-compliant are regularly targeted by Iranian strikes, while the U.S. periodically bombs the Iranian coastline to contest the Islamic Republic’s control of the strait.

Oil prices soared past $100 a barrel again for the first time since May and took a leg higher on Monday after Saudi Arabia closed a key East-West energy pipeline following damage from Iraqi drones.

U.S. West Texas Intermediate futures were up 2.3% to $102.39 per barrel. Brent crude, the international benchmark, traded 2.4% higher to $107.11 a barrel.

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