Technologies

Amazon Prime’s Hidden Perks Take the Service Far Beyond Fast Shipping

You might know about Prime Video, but what about trying clothes before you buy them or discounted prescriptions?

Launched back in 2005 (for only $79 a year), Amazon Prime quickly caught on with customers due to its free two-day shipping on all eligible items. While expedited shipping is still a big feature of the service (which now costs $139 a year or $15 a month), in recent years Amazon has added a ton of perks and benefits for shoppers who subscribe to Prime.

You might know about free streaming movies, TV shows and music with Amazon Prime, but what about discounts at Whole Foods, trying out clothes before you buy them and saving money on prescription drugs?

Read on to discover the biggest Amazon Prime membership perks you might not know about. For more, find the very best movies and TV shows to watch on Prime Video.

1. Watch HBO or other premium TV channels without cable

You probably know about Prime Video and Amazon Music Prime, but you might not know all the special details. Amazon Prime members have access to a large number of feature-length movies and hit original TV shows like The Boys and The Lord of the Rings: Rings of Power, as well as an Amazon Music Prime library featuring 2 million songs and thousands of curated playlists.

Prime members can also download movies and TV shows for watching later offline.

And if a show or movie you want to watch is not included as part of your basic Prime subscription, you can subscribe to premium channels such as HBO, Showtime and Starz for $5 to $15 a month, with no need for cable or satellite service.

Music lovers can upgrade to Amazon Music Unlimited to get a library of 90 million songs that can be streamed to multiple devices for $9 a month or $89 a year.

2. Get money back by choosing no-rush shipping

If you don’t need your purchase to be delivered quickly, you can opt out of two-day or shorter delivery options by selecting «no-rush shipping» and receive your package in about six days. In return for your patience, Amazon will give you rewards.

There’s no standard for no-rush shipping rewards — they vary from item to item — but they generally provide discounts on products and services that you might buy from Amazon.

Some common rewards are $1 credits for Amazon digital services like movies, music and ebooks, $3 coupons for Amazon’s Happy Belly-branded snacks, $10 to $20 off TV or furniture purchases, and $10 to $20 off Amazon Home Services.

The value of no-rush shipping will depend on whether you’ll use any of the rewards. It might not seem like much, but a few no-rush shipping selections could easily earn you the $3 to $4 you need for a free movie rental from Prime Video.

3. Qualify for discounts on groceries from Whole Foods

If you’re a frequent shopper at Whole Foods, an Amazon Prime membership can reap serious dividends. Prime Member Deals available in physical Whole Foods stores give members discounts of 10% to 20% on selected items marked with blue Amazon stickers.

Yellow tags indicate even further savings, usually at least another 10% off an already discounted price. Prime members who scan the Whole Foods Market or Amazon app at check out get an extra 10% off storewide sales. Prime membership also gives you access to special online deals.

4. Get exclusive access to Thursday night NFL football games

Prime Video has been broadcasting Thursday night NFL games since 2017, but the 2022-23 season marks the first time that you can only watch Thursday night games via Amazon.

The popularity of the NFL was evidenced when Amazon recorded its highest-ever number of Prime subscriptions for a three-hour period during its exclusive showing of the Week 1 matchup between the Chiefs and the Chargers. Prime Video has also shown late-season Saturday games and wild-card playoff games in recent years.

5. Free same-day Amazon Fresh delivery

Whole Foods isn’t the only grocery option available to Amazon Prime members. Subscribers also have access to the online grocery store Amazon Fresh that provides free deliveries to some locations. Amazon Fresh has some similar products as Whole Foods, but generally focuses on a broader range of groceries and home products at lower price points.

Anyone can purchase products from Amazon Fresh, but only Prime members get free same-day delivery. Amazon Fresh also has 44 physical locations that offer special weekly deals for Prime members.

6. Try items like clothes and shoes before you buy them

It’s almost impossible to size clothing correctly online — to know if it fits, you have to try it on. Prime members get that chance with Amazon’s «Try Before You Buy» service. In specific personal shopping categories like clothes, shoes and accessories, you can order items and keep them for seven days without paying for them.

Return what you don’t want before the trial week is over, and you’ll only pay for the items that you keep. Eligible products are indicated on Amazon with a «Try Before You Buy» icon. Several online reports have indicated a limit of six products for «Try Before You Buy,» but the Amazon site doesn’t specify a maximum.

7. Borrow unlimited books, magazines and comics

Amazon Prime members gain access to Prime Reading, a service similar to Kindle Unlimited with a different collection of materials. You can borrow as many books as you like, and many include audible narration, so you can switch back and forth between reading and listening. The electronic downloads don’t require a Kindle or Fire device.

Amazon First Reads gives Prime members access to editors’ selections of early book releases. Anyone with a Prime membership gets one free Kindle book a month, as well as regular discounts on selected titles.

8. Exclusive deals, faster shipping and a test month for running shoes from Zappos

Amazon acquired the online shoe giant Zappos back in 2009, and it now provides a number of benefits for Prime members who link their accounts on Zappos.com. Prime members get faster shipping, bonus reward points for shopping and exclusive deals on certain products.

Zappos also lets Prime members participate in Runlimited, a 30-day guarantee program for running shoes.

9. Early access to Lightning Deals on Amazon Prime Day

Lightning deals are sort of like Amazon’s version of a fire sale, featuring very low prices for a limited number of products that are sold out very quickly. On Amazon’s Prime Days, these lightning deals can become extremely popular and very short-lived.

The good news for Amazon Prime members is that they get access to lightning deals on Amazon Prime Day 30 minutes earlier than everyone else. The bad news? There are a lot of Amazon Prime members out there…

10. Save money on prescription drugs online or at your local pharmacy

Amazon Prime Rx savings program gives Prime members discounts on prescription medicine, whether it’s purchased at Amazon Pharmacy or in-store at a physical pharmacy. An Amazon Rx savings card can be printed out or saved digitally and used for discounts at more than 60,000 participating pharmacies, including CVS, Walgreens and Rite Aid.

Amazon says that members can save up to 80% on common prescription drugs using Prime Rx, but it’s important to note that Amazon’s Prime Rx savings program does not work with health insurance. You’ll need to be sure that any savings you get from the program are more than you’d get from insurance coverage.

For more about Amazon Prime, learn about exclusive discounts and early access to October Prime day deals.

Technologies

Verum Messenger: Don’t follow the future. Define it

In a world where information defines influence, Verum Messenger is building a new architecture of digital communication — intelligent, secure, and ready for tomorrow. Here, technology serves not limitations, but possibilities.

Not being part of change. Leading it. Verum Messenger — the future that speaks first.

Technologies

Verum Finance: Stop Spending Months Opening a Bank Account

Stop spending months trying to open a bank account.

Document submissions.
Checks.
Rejections.
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Blocks without explanation.

And all of that — just for a regular card.

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🚀 Verum Messenger + Verum Finance
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✔ A virtual card
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✔ Apple Pay integration
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❌ No European residency permit required
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❌ No piles of documents

Open it — and use it.

The future of finance and communication is already here.
Verum — when freedom matters more than banking rules.

Technologies

Google races to put Gemini at the center of Android before Apple’s AI reboot

Google is using its latest Android rollout to position Gemini as the AI layer across phones, Chrome, laptops and cars.

Google is using its latest Android rollout to make Gemini less of a chatbot and more of an operating layer across the phone, browser, car and laptop, just weeks before Apple is expected to show its own Gemini-powered Apple Intelligence reboot at WWDC.
Ahead of its Google I/O developer conference next week, the company previewed a number of Android updates, including AI-powered app automation, a smarter version of Chrome on Android, new tools for creators, a redesigned Android Auto experience, and a sweeping set of new security features.
Alphabet is counting on Gemini to help Google compete directly with OpenAI and Anthropic in the market for artificial intelligence models and services, while also serving as the AI backbone across its expansive portfolio of products, including Android. Meanwhile, Gemini is powering part of Apple’s new AI strategy, giving Google a role in the iPhone maker’s reset even as it races to prove its own version of personal AI on the phone is further along.
Sameer Samat, who oversees Google’s Android ecosystem, told CNBC that Google is rebuilding parts of Android around Gemini Intelligence to help users complete everyday tasks more easily.
“We’re transitioning from an operating system to an intelligence system,” he said.
As part of Tuesday’s announcements. Google said Gemini Intelligence will be able to move across apps, understand what’s on the screen and complete tasks that would normally require a user to jump between multiple services. That means Android is moving beyond the traditional assistant model, where users ask a question and get an answer, and acting more like an agent.
For instance, Google says Gemini can pull relevant information from Gmail, build shopping carts and book reservations. Samat gave the example of asking Gemini to look at the guest list for a barbecue, build a menu, add ingredients to an Instacart list and return for approval before checkout.
A big concern surrounding agentic AI involves software taking action on a user’s behalf without permissions. Samat said Gemini will come back to the user before completing a transaction, adding, “the human is always in the loop.”
Four months after announcing its Gemini deal with Google, Apple is under pressure to show a more capable version of Apple Intelligence, which has been a relative laggard on the market. Apple has long framed privacy, hardware integration and control of the user experience as its advantages.
Google’s Android push is designed to show it can bring AI deeper into the device experience while still giving users control over what Gemini can see, where it can act and when it needs confirmation.
The app automation features will roll out in waves, starting with the latest Samsung Galaxy and Google Pixel phones this summer, before expanding across more Android devices, including watches, cars, glasses and laptops later this year.
The company is also redesigning Android Auto around Gemini, turning the car into another major surface for its assistant. Android Auto is in more than 250 million cars, and Google says the new release includes its biggest maps update in a decade and Gemini-powered help with tasks like ordering dinner while driving.
Alphabet’s AI strategy has been embraced by Wall Street, which has pushed the company’s stock price up more than 140% in the past year, compared to Apple’s roughly 40% gain. Investors now want to see how Gemini can become more central to the products people use every day.
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