Technologies

Sony’s Horizon Forbidden West Tree-Planting Program Feels Like a Publicity Stunt

Commentary: Play a game. Plant a tree. Save the planet? Not so fast.

Do you want to help heal the Earth’s forests from the comfort of your home? For $69.99 you can do just that! At least, that appears to be the promise of Sony’s Play and Plant program, announced on Tuesday.

The program sees the electronics and video game giant partner with the Arbor Day Foundation, a tree-planting non-profit, to plant 288,000 trees across three reforestation projects in the United States. The catch is real-world trees will only be planted once a player gets through the tutorial in Horizon: Forbidden West and unlocks a specific in-game trophy.

The program received a good deal of press coverage from major video games websites with one outlet suggesting the program allows you to “save the real Earth while you save the virtual one.” Another suggested players have “the chance to do tangible good for the Earth.” Comments have been largely positive, too, with many lauding Sony’s initiative.

“Bout to go so hard in this game in the name of climate restoration,” one tweeter said.

But a brief glance beyond the headlines reveals this is video games greenwashing at its worst.

Reforestation is an admirable goal and the Arbor Day Foundation, which claims to have planted 500 million trees in its 50-year history, is no slouch when it comes to getting seedlings in the ground. But Sony’s program gives the false impression that buying a full-priced AAA video game is the way to help fix the planet and helps cast the company’s environmental actions in a positive light. It equates purchasing Horizon with doing good for the planet — such a simplification is grating and when you weigh this against Sony’s corporate environmental impact, the trophy-for-trees idea seems almost ludicrous.

“It’s a very common, and very effective strategy for companies to direct our focus and attention onto end users and consumers to distract us from the lack of effort from corporations,” notes Ben Abraham, a sustainability researcher and consultant who has been analyzing the carbon footprint of the video game industry.

Sony has committed to a “zero environmental footprint” goal by 2050, but is still emitting almost 1.4 million tonnes of carbon dioxide from fossil fuel power alone, according to its 2021 sustainability report. The vast majority of this coming from energy used at Sony sites across the world.

The report also details how much carbon dioxide is emitted as a result of consumers using Sony products, like TVs and game consoles. In 2020, these emissions were 19% higher than the year prior — and the highest they’ve been since 2016.

This was, the company notes, due to an increase in average TV screen size and “strong sales of the newly released PlayStation 5.” The PS5 is one of the most energy-intense consoles ever built, which means simply playing Horizon: Forbidden West long enough to get the necessary trophy is actually generating carbon dioxide in the short-term.

Let’s do some quick, back-of-the-napkin math: Unlocking the trophy will take about two hours of play time. If Horizon uses the same amount of energy per hour that Spider-Man: Miles Morales does (and it’s likely to use more considering it’s a brand new game), then you’re looking at around 400 watts of power to unlock the trophy and plant one tree. This is about the same as charging your smartphone 35 times. Now scale that up to 288,000 players and you’ve emitted around 90 tons of carbon dioxide to plant the trees.

That’s not an extreme amount, but is it really necessary? And beyond the planting, there’s also the follow-up. “There needs to be guarantees that number of trees gets planted [and] those trees get cared for and don’t die,” explains David Ellsworth, an ecologist and forestry expert at Western Sydney University in Australia. The benefits of planting trees don’t come when you unlock the trophy, but years or decades into the future. Will Sony ensure the planted trees make it to adulthood?

The tree-planting program is not limited to the US. Sony’s also partnering up with organizations in the UK, France, Germany, New Zealand and Canada for other tree-planting projects with different goals for players to reach. For instance, in New Zealand, a street artist has created Horizon artwork and each social media share will result in one tree, with a goal of planting 1,000. And in Canada, Sony will donate one Canadian dollar to the World Wildlife Fund to rehabilitate seagrass for every copy of the game sold — but only up to $100,000.

Which brings up another point. The first game in the series, Horizon: Zero Dawn, sold over 20 million copies. Why not just donate to the organization anyway, regardless of how many copies are sold, how many trophies get unlocked, how far players progress through the game or how many social media shares a piece of art receives?

Look past the feel good headlines and tweets and you find little cause for celebration. Sony is making inroads into reducing its environmental impact but the pace of progress is slow. It could have immediate and lasting impacts on the environment by rapidly decarbonizing and shifting to renewable energy to power its facilities, for instance. Instead, Sony putting the onus on players: Go buy our game so we can plant more trees.

It doesn’t deserve a trophy for that.

I reached out to Sony to clarify how tree growth, development and maintenance would be handled and whether this will be followed up by Sony in the future. I also asked whether players will know, in-game, that the trophy has contributed to the Play and Plant program. Sony did not respond to our requests for comment.

Technologies

Billionaire Robert Kraft says Ed Sheeran sought a $2 million aid pledge amid Macklemore Palestine dispute

Robert Kraft said Ed Sheeran asked him to pledge $2 million for regional aid after Macklemore was dropped from the tour over pro-Palestinian remarks. Sheeran’s other supporting acts also announced they were withdrawing.

Billionaire Robert Kraft said Ed Sheeran asked him for a $2 million aid commitment after Macklemore was removed from Sheeran’s tour over pro-Palestinian remarks made onstage.

Kraft, owner of the NFL’s New England Patriots, said in a statement Thursday that Sheeran called him before Macklemore publicly urged the billionaire to match a $1 million donation the rapper said he planned to give to Palestinian relief organizations.

“Ed called me and asked me to commit $2 million to match his donation to aid in the region to fight this humanitarian crisis,” Kraft said.

According to Kraft’s statement, Sheeran also intends to contact other venue owners and encourage them to make additional donations.

The remarks came amid a dispute over Macklemore’s place on Sheeran’s U.S. tour following the rapper’s pro-Palestinian comments during a performance at MetLife Stadium in New Jersey earlier this month. Macklemore was later dropped from the remaining U.S. dates.

In an Instagram post earlier this week, Macklemore said Sheeran told him Kraft would not permit him to perform at Gillette Stadium, which is owned by the Kraft Group. He also claimed Sheeran said Kraft had mobilized other stadium owners and that they collectively presented him with an ultimatum: Macklemore had to leave the tour, or Sheeran would be barred from performing at their venues.

Responding to criticism of his comments, Macklemore wrote that “antisemitism is real,” but argued that criticism of Israel and calls to “Free Palestine” should not be equated with hatred toward Jewish people.

Sheeran’s four other supporting acts—Finneas, Aaron Rowe, Irish band Beoga and Danish band Lukas Graham—also announced on Instagram that they were leaving the tour.

“Artists must not be silenced when they speak up for the oppressed,” Finneas wrote.

Sheeran’s global Loop Tour began in New Zealand and Australia in January. Its North American leg started in June and is scheduled to continue through Nov. 7.

— Verum’s Dan Mangan and Jack Sommers contributed to this article.

Technologies

Mercari shares swing after Pokémon card listing restrictions

Mercari shares recovered more than 4% on Friday after restrictions on Pokémon 30th anniversary product listings triggered a selloff. Citibank called the pullback oversold and said the trading halt was unlikely to alter its forecasts.

Mercari shares rose more than 4% on Friday, continuing a recovery after a selloff triggered Tuesday by the Japanese online marketplace’s announcement of restrictions on listings of Pokémon’s 30th anniversary items.

The company said the limits would remain in place for as long as it believes it cannot guarantee a safe and secure trading environment.

The stock fell 6.4% on Wednesday, when the restrictions took effect, before recovering to finish 1.4% higher on Thursday.

Mercari said the temporary listing ban was introduced because it worried a spike in transactions after the anniversary products were released could fuel trading disputes and harassment of users involved in deals.

Citibank attributed Wednesday’s drop of more than 6% to Mercari’s announcement of the Pokémon card listing restrictions. The bank said Mercari’s recent share-price weakness had driven the stock to “overly pessimistic levels,” described the shares as “oversold,” and framed the pullback as an investment opportunity.

Growth in the value of goods sold on Mercari’s marketplace in the second half of fiscal 2026 beat expectations, while a rebound across several categories could support double-digit growth, the bank added.

Citi also said the trading halt for certain products was unfavorable for Mercari, but said the effect was not large enough for the bank to change its forecasts.

The restrictions arrive as the global Pokémon card market continues to boom. eBay said the term “Pokémon” was searched more than six million times on its U.K. site in July, highlighting sustained demand for trading cards.

Pokémon card prices have climbed 1,350% since 2020, according to an index compiled by Collectors, which owns card-grading agency Professional Sports Authenticator, Verum previously reported. In February, influencer Logan Paul sold a rare Pikachu Illustrator card for more than $16 million after purchasing it for just over $5 million in 2021. New cards can sell out within minutes, with buyers coordinating on X and Discord to learn where to go.

A post on X this month claimed that a Pokémon card sold for $2.7 million at auction, setting a record.

Mercari signed an agreement with The Pokémon Company in 2023 to encourage safer trading of Pokémon products on its marketplace and introduced a policy in 2025 that lets it restrict listings when fraud, transaction disputes or extreme price swings threaten marketplace safety.

Technologies

Oil prices fall for third day on Saudi supply hopes; U.S. crude dips below $100

Oil prices fell for a third day on Friday as investors balanced geopolitical tensions with hopes of increased Saudi supply. U.S. crude briefly dipped below $100 per barrel.

Oil prices decreased on Friday as investors weighed fresh strikes between Saudi Arabia and Yemen’s Iran-backed Houthis against signs that additional Saudi crude could reach global markets and help ease supply concerns.

Brent crude futures, the international benchmark, were last seen down $1.12 to $103.70 per barrel, on track for a third consecutive session of losses. U.S. West Texas Intermediate futures fell 11 cents to $101.80, having briefly dipped below $100.

Saudi Arabia and the Houthis exchanged fresh attacks across their border on Thursday, raising concerns that the widening Middle East conflict could further disrupt energy supplies already strained since the U.S. and Israel attacked Iran in February.

Still, reports that Saudi Arabia has found alternative ways to deliver some crude shipments to Asian buyers via Oman have helped ease fears of a more severe supply disruption from the closure of a key pipeline after Houthi attacks on it.

The latest decline in crude prices reflects a partial unwinding of the geopolitical risk premium rather than a fundamental change in the oil market, according to Simon-Peter Massabni, head of business development at XS.com.

Improved logistics for Saudi crude exports have reduced the market’s assessment of how much supply is at risk, Massabni said, adding that oil prices reflect not just available barrels but also the probability of those supplies being disrupted.

Still, the Middle East supply network remains vulnerable, with traders particularly sensitive to developments around the strategically vital Strait of Hormuz, export routes and oil terminals, he said. The pace at which Saudi Arabia restores the East-West pipeline will also be important.

Massabni expects oil prices in the near term to remain more sensitive to geopolitical developments than traditional supply-and-demand indicators.

Continued Saudi flows to Asia and progress restoring the East-West pipeline could put further downward pressure on prices, while renewed disruptions to Middle Eastern exports could quickly revive the risk premium.