Technologies

Sony’s Horizon Forbidden West Tree-Planting Program Feels Like a Publicity Stunt

Commentary: Play a game. Plant a tree. Save the planet? Not so fast.

Do you want to help heal the Earth’s forests from the comfort of your home? For $69.99 you can do just that! At least, that appears to be the promise of Sony’s Play and Plant program, announced on Tuesday.

The program sees the electronics and video game giant partner with the Arbor Day Foundation, a tree-planting non-profit, to plant 288,000 trees across three reforestation projects in the United States. The catch is real-world trees will only be planted once a player gets through the tutorial in Horizon: Forbidden West and unlocks a specific in-game trophy.

The program received a good deal of press coverage from major video games websites with one outlet suggesting the program allows you to «save the real Earth while you save the virtual one.» Another suggested players have «the chance to do tangible good for the Earth.» Comments have been largely positive, too, with many lauding Sony’s initiative.

«Bout to go so hard in this game in the name of climate restoration,» one tweeter said.

But a brief glance beyond the headlines reveals this is video games greenwashing at its worst.

Reforestation is an admirable goal and the Arbor Day Foundation, which claims to have planted 500 million trees in its 50-year history, is no slouch when it comes to getting seedlings in the ground. But Sony’s program gives the false impression that buying a full-priced AAA video game is the way to help fix the planet and helps cast the company’s environmental actions in a positive light. It equates purchasing Horizon with doing good for the planet — such a simplification is grating and when you weigh this against Sony’s corporate environmental impact, the trophy-for-trees idea seems almost ludicrous.

«It’s a very common, and very effective strategy for companies to direct our focus and attention onto end users and consumers to distract us from the lack of effort from corporations,» notes Ben Abraham, a sustainability researcher and consultant who has been analyzing the carbon footprint of the video game industry.

Sony has committed to a «zero environmental footprint» goal by 2050, but is still emitting almost 1.4 million tonnes of carbon dioxide from fossil fuel power alone, according to its 2021 sustainability report. The vast majority of this coming from energy used at Sony sites across the world.

The report also details how much carbon dioxide is emitted as a result of consumers using Sony products, like TVs and game consoles. In 2020, these emissions were 19% higher than the year prior — and the highest they’ve been since 2016.

This was, the company notes, due to an increase in average TV screen size and «strong sales of the newly released PlayStation 5.» The PS5 is one of the most energy-intense consoles ever built, which means simply playing Horizon: Forbidden West long enough to get the necessary trophy is actually generating carbon dioxide in the short-term.

Let’s do some quick, back-of-the-napkin math: Unlocking the trophy will take about two hours of play time. If Horizon uses the same amount of energy per hour that Spider-Man: Miles Morales does (and it’s likely to use more considering it’s a brand new game), then you’re looking at around 400 watts of power to unlock the trophy and plant one tree. This is about the same as charging your smartphone 35 times. Now scale that up to 288,000 players and you’ve emitted around 90 tons of carbon dioxide to plant the trees.

That’s not an extreme amount, but is it really necessary? And beyond the planting, there’s also the follow-up. «There needs to be guarantees that number of trees gets planted [and] those trees get cared for and don’t die,» explains David Ellsworth, an ecologist and forestry expert at Western Sydney University in Australia. The benefits of planting trees don’t come when you unlock the trophy, but years or decades into the future. Will Sony ensure the planted trees make it to adulthood?

The tree-planting program is not limited to the US. Sony’s also partnering up with organizations in the UK, France, Germany, New Zealand and Canada for other tree-planting projects with different goals for players to reach. For instance, in New Zealand, a street artist has created Horizon artwork and each social media share will result in one tree, with a goal of planting 1,000. And in Canada, Sony will donate one Canadian dollar to the World Wildlife Fund to rehabilitate seagrass for every copy of the game sold — but only up to $100,000.

Which brings up another point. The first game in the series, Horizon: Zero Dawn, sold over 20 million copies. Why not just donate to the organization anyway, regardless of how many copies are sold, how many trophies get unlocked, how far players progress through the game or how many social media shares a piece of art receives?

Look past the feel good headlines and tweets and you find little cause for celebration. Sony is making inroads into reducing its environmental impact but the pace of progress is slow. It could have immediate and lasting impacts on the environment by rapidly decarbonizing and shifting to renewable energy to power its facilities, for instance. Instead, Sony putting the onus on players: Go buy our game so we can plant more trees.

It doesn’t deserve a trophy for that.

I reached out to Sony to clarify how tree growth, development and maintenance would be handled and whether this will be followed up by Sony in the future. I also asked whether players will know, in-game, that the trophy has contributed to the Play and Plant program. Sony did not respond to our requests for comment.

Technologies

Google’s New AI Features Are Trying to Make Data Entry a Thing of the Past

More Gemini AI features will come to Google Docs, Sheets and Slides.

The latest batch of Google updates to its workspace tools highlights AI’s promise to automate mundanity in the workplace. Google Docs, Slides, Sheets and Drive all have new AI-powered features, the company announced Tuesday. The one thing all these updates have in common? Gemini is using your files, emails and chats to give you relevant information, not random answers gleaned from the web.

These updates come as AI is playing a bigger role in our work lives, for better or worse. Agentic tools like Claude Cowork and coding assistants like Anthropic’s Claude Code and OpenAI’s Codex are more capable than chatbots and able to handle tasks announced independently. AI tools are also becoming more customized, with Google’s personalized intelligence rolling out across its platforms to help refine AI outputs to things that are relevant and useful for you. Google continues that trend with this new batch of Workspace updates.

New Gemini AI features in Google Workspace apps will cite their sources after each query. For example, if you ask Gemini in Google Docs to fill out an itinerary template, it will pull the information from your email, chats and files. The «sources» tab in the Gemini side panel will show you where it found the information it used, like your flight confirmation email and chats discussing dinner plans. Seeing where Gemini pulled its answers from is also how you’ll double-check Gemini’s work.

The most impressive new features are in Sheets, where AI can fill in the holes in your spreadsheets. You can describe what you want the AI to do with a simple prompt and avoid writing an exact formula. You can click on an empty cell, select the pop-up that says «Drag to fill with Gemini,» then highlight the cells you want Gemini to fill in. That deploys an AI agent to search the web to fill each cell with the necessary information.

For example, if you have a spreadsheet of the contact info for local companies, you can have Gemini search the web to fill in a the location, CEO and other publicly available information of each company. The tool aims to dramatically reduce the time needed for manual data entry. Gemini can also summarize, categorize and create charts with prompts alone.

You can also chat with Gemini in Sheets and have it scour your raw data to make custom reports and charts. No need for pivot tables if they confound you as much as they baffle me. One of the biggest uses of AI at work is helping create presentations.

In Google Slides, you can now tell Gemini in natural language what you want to appear on a slide, and it will create it, matching the style of your existing slides. You can also ask Gemini to edit your slides if you don’t want to waste time painstakingly moving design elements around the slide. The AI should fill the slides with relevant information based on your instructions and the work files it has access to, so you shouldn’t need to replace a bunch of filler text.

If you use Docs, Sheets and Slides through the Workspace account of your company, then you won’t be able to turn off AI features individually. The managing company is in control of AI access for users. Personal users can tweak their settings to limit Gemini. The new features are rolling out in beta now, in English only, to Google AI Ultra and Pro subscribers in the US, as well as some Google Workspace customers who are part of the Gemini Alpha testing program.

For more, check out the new cowork feature in Copilot and how to use Perplexity AI for deep research.

Technologies

Nintendo Switches Lanes, Sues US Over Tariffs

Mario wants his money back.

Tariffs implemented by President Donald Trump were struck down by the Supreme Court last month. Companies that were subjected to those fees, such as FedEx and Dollar General, have since sued the federal government, and Nintendo wants a piece of the action.

Nintendo filed a lawsuit against the federal government in the US Court of International Trade on Friday, as first spotted by Aftermath. The complaint seeks refunds of tariffs Nintendo paid, plus interest, and asks the court to declare the tariffs unlawful and stop the government from collecting them going forward.

«Since February 1, 2025, President Trump has executed the unlawful Executive Orders, imposing tariffs on imports from a vast swath of countries,» Nintendo said in the complaint.

When reached for comment, Nintendo of America confirmed the lawsuit.

«We can confirm that we filed a request. We have nothing else to share on this topic,» Nintendo of America said in an emailed statement on Friday, March 6.

It’s unclear how much Nintendo paid in tariffs, and it did not state an amount in the lawsuit. While the Switch 2 was priced at $450 when it launched last year, and has stayed at that amount, Nintendo did increase the price of the original Switch and accessories for both consoles. Microsoft and Sony also increased the prices of their hardware and accessories last year due to tariffs.

The White House didn’t immediately respond to a request for comment.

On Feb. 20, the Supreme Court ruled by a vote of 6 to 3 that the sweeping tariffs Trump instituted last year exceeded his executive powers. Following the ruling, on the same day, Trump announced a new set of tariffs of 10% on imported goods that would last for 150 days, starting Feb. 24.

The decision on what to do with the collected tariffs — a reported $166 billion — has been left to the US Court of International Trade. Judge Richard Eaton told the US Customs and Border Protection on Wednesday, March 4, to refund the importers that were forced to pay tariffs, which is more than 330,000. On Friday, the CBP said it couldn’t easily issue tariff refunds because its system requires duties to be recalculated and refunds processed entry by entry. This process would involve tens of millions of transactions. The agency said it’s updating its systems and could start providing refunds by late April.