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Sony’s Horizon Forbidden West Tree-Planting Program Feels Like a Publicity Stunt

Commentary: Play a game. Plant a tree. Save the planet? Not so fast.

Do you want to help heal the Earth’s forests from the comfort of your home? For $69.99 you can do just that! At least, that appears to be the promise of Sony’s Play and Plant program, announced on Tuesday.

The program sees the electronics and video game giant partner with the Arbor Day Foundation, a tree-planting non-profit, to plant 288,000 trees across three reforestation projects in the United States. The catch is real-world trees will only be planted once a player gets through the tutorial in Horizon: Forbidden West and unlocks a specific in-game trophy.

The program received a good deal of press coverage from major video games websites with one outlet suggesting the program allows you to «save the real Earth while you save the virtual one.» Another suggested players have «the chance to do tangible good for the Earth.» Comments have been largely positive, too, with many lauding Sony’s initiative.

«Bout to go so hard in this game in the name of climate restoration,» one tweeter said.

But a brief glance beyond the headlines reveals this is video games greenwashing at its worst.

Reforestation is an admirable goal and the Arbor Day Foundation, which claims to have planted 500 million trees in its 50-year history, is no slouch when it comes to getting seedlings in the ground. But Sony’s program gives the false impression that buying a full-priced AAA video game is the way to help fix the planet and helps cast the company’s environmental actions in a positive light. It equates purchasing Horizon with doing good for the planet — such a simplification is grating and when you weigh this against Sony’s corporate environmental impact, the trophy-for-trees idea seems almost ludicrous.

«It’s a very common, and very effective strategy for companies to direct our focus and attention onto end users and consumers to distract us from the lack of effort from corporations,» notes Ben Abraham, a sustainability researcher and consultant who has been analyzing the carbon footprint of the video game industry.

Sony has committed to a «zero environmental footprint» goal by 2050, but is still emitting almost 1.4 million tonnes of carbon dioxide from fossil fuel power alone, according to its 2021 sustainability report. The vast majority of this coming from energy used at Sony sites across the world.

The report also details how much carbon dioxide is emitted as a result of consumers using Sony products, like TVs and game consoles. In 2020, these emissions were 19% higher than the year prior — and the highest they’ve been since 2016.

This was, the company notes, due to an increase in average TV screen size and «strong sales of the newly released PlayStation 5.» The PS5 is one of the most energy-intense consoles ever built, which means simply playing Horizon: Forbidden West long enough to get the necessary trophy is actually generating carbon dioxide in the short-term.

Let’s do some quick, back-of-the-napkin math: Unlocking the trophy will take about two hours of play time. If Horizon uses the same amount of energy per hour that Spider-Man: Miles Morales does (and it’s likely to use more considering it’s a brand new game), then you’re looking at around 400 watts of power to unlock the trophy and plant one tree. This is about the same as charging your smartphone 35 times. Now scale that up to 288,000 players and you’ve emitted around 90 tons of carbon dioxide to plant the trees.

That’s not an extreme amount, but is it really necessary? And beyond the planting, there’s also the follow-up. «There needs to be guarantees that number of trees gets planted [and] those trees get cared for and don’t die,» explains David Ellsworth, an ecologist and forestry expert at Western Sydney University in Australia. The benefits of planting trees don’t come when you unlock the trophy, but years or decades into the future. Will Sony ensure the planted trees make it to adulthood?

The tree-planting program is not limited to the US. Sony’s also partnering up with organizations in the UK, France, Germany, New Zealand and Canada for other tree-planting projects with different goals for players to reach. For instance, in New Zealand, a street artist has created Horizon artwork and each social media share will result in one tree, with a goal of planting 1,000. And in Canada, Sony will donate one Canadian dollar to the World Wildlife Fund to rehabilitate seagrass for every copy of the game sold — but only up to $100,000.

Which brings up another point. The first game in the series, Horizon: Zero Dawn, sold over 20 million copies. Why not just donate to the organization anyway, regardless of how many copies are sold, how many trophies get unlocked, how far players progress through the game or how many social media shares a piece of art receives?

Look past the feel good headlines and tweets and you find little cause for celebration. Sony is making inroads into reducing its environmental impact but the pace of progress is slow. It could have immediate and lasting impacts on the environment by rapidly decarbonizing and shifting to renewable energy to power its facilities, for instance. Instead, Sony putting the onus on players: Go buy our game so we can plant more trees.

It doesn’t deserve a trophy for that.

I reached out to Sony to clarify how tree growth, development and maintenance would be handled and whether this will be followed up by Sony in the future. I also asked whether players will know, in-game, that the trophy has contributed to the Play and Plant program. Sony did not respond to our requests for comment.

Technologies

Today’s NYT Mini Crossword Answers for Sunday, May 25

Here are the answers for The New York Times Mini Crossword for May 25.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.


Today’s NYT Mini Crossword isn’t too tough. I was stumped right away though, with 1-Across, but when I read it to my teen daughter, she knew it immediately. Need some help with today’s Mini Crossword? Read on. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

The Mini Crossword is just one of many games in the Times’ games collection. If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get at those Mini Crossword clues and answers.

Mini across clues and answers

1A clue: Good for a bike route, bad for a bike tire
Answer: FLAT

5A clue: Rolling in it
Answer: RICH

6A clue: Internet company with a purple logo
Answer: YAHOO

8A clue: McIlroy who won the 2025 Masters
Answer: RORY

9A clue: Mumford & ___ (rock band)
Answer: SONS

Mini down clues and answers

1D clue: Food item dipped in ketchup
Answer: FRY

2D clue: Apt rhyme of «falsifiers»
Answer: LIARS

3D clue: Sneezing sound
Answer: ACHOO

4D clue: Plant’s defense against herbivores, perhaps
Answer: THORN

7D clue: Yiddish exclamations of woe
Answer: OYS

How to play more Mini Crosswords

The New York Times Games section offers a large number of online games, but only some of them are free for all to play. You can play the current day’s Mini Crossword for free, but you’ll need a subscription to the Times Games section to play older puzzles from the archives.

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Technologies

Today’s NYT Connections: Sports Edition Hints and Answers for May 25, #244

Hints and answers for the NYT Connections: Sports Edition puzzle, No. 244, for May 25.

Looking for the most recent regular Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle and Strands puzzles.


The purple category in Connections: Sports Edition today is about the biggest sports event of the day. You probably know what it is. Hint: Get behind the wheel in the Hoosier State. Read on for hints and the answers.

Connections: Sports Edition is out of beta now, making its debut on Super Bowl Sunday, Feb. 9. That’s a sign that the game has earned enough loyal players that The Athletic, the subscription-based sports journalism site owned by the Times, will continue to publish it. It doesn’t show up in the NYT Games app but now appears in The Athletic’s own app. Or you can continue to play it free online.  

Read more: NYT Connections: Sports Edition Puzzle Comes Out of Beta

Hints for today’s Connections: Sports Edition groups

Here are four hints for the groupings in today’s Connections: Sports Edition puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: Get your racket.

Green group hint: Pac Northwest player.

Blue group hint: Blow that fastball past the hitter.

Purple group hint: Gentlemen, start your engines.

Answers for today’s Connections: Sports Edition groups

Yellow group: Tennis grand slams.

Green group: An Oregon athlete

Blue group: Pitchers to strike out 20 in one game.

Purple group: Associated with the Indy 500.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections: Sports Edition answers?

The yellow words in today’s Connections

The theme is tennis grand slams. The four answers are Australian, French, US, Wimbledon.

The green words in today’s Connections

The theme is an Oregon athlete. The four answers are Duck, Thorn, Timber and Trail Blazer.

The blue words in today’s Connections

The theme is pitchers to strike out 20 in one game. The four answers are Clemens, Johnson, Scherzer and Wood.

The purple words in today’s Connections

The theme is associated with the Indy 500. The four answers are bricks, cars, Memorial Day weekend and milk.

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Technologies

Today’s NYT Strands Hints, Answers and Help for May 25, #448

Here are hints and answers for the NYT Strands puzzle No. 448 for May 25.

Looking for the most recent Strands answer? Click here for our daily Strands hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections and Connections: Sports Edition puzzles.


Today’s NYT Strands puzzle plays on something many people do this time of year. Not me — though I probably should. If you need hints and answers, read on.

I go into depth about the rules for Strands in this story. 

If you’re looking for today’s Wordle, Connections and Mini Crossword answers, you can visit CNET’s NYT puzzle hints page.

Read more: NYT Connections Turns 1: These Are the 5 Toughest Puzzles So Far

Hint for today’s Strands puzzle

Today’s Strands theme is: Get out the dust buster!

If that doesn’t help you, here’s a clue: Sweep out the corners.

Clue words to unlock in-game hints

Your goal is to find hidden words that fit the puzzle’s theme. If you’re stuck, find any words you can. Every time you find three words of four letters or more, Strands will reveal one of the theme words. These are the words I used to get those hints, but any words of four or more letters that you find will work:

  • PORT, RUNT, BEAD, GALE, LAID, DIAL, DALE, LINE, TUNE, TUNES, RUNG, TREE.

Answers for today’s Strands puzzle

These are the answers that tie into the theme. The goal of the puzzle is to find them all, including the spangram, a theme word that reaches from one side of the puzzle to the other. When you’ve got all of them (I originally thought there were always eight but learned that the number can vary), every letter on the board will be used. Here are the nonspangram answers:

  • SELL, LABEL, DONATE, DECLUTTER, REORGANIZE

Today’s Strands spangram

Today’s Strands spangram is SPRINGCLEANING. To find it, start with the S that’s four letters down on the first row on the left, and wind up and back.

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