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Apple may reveal its biggest quarter ever after iPhone 13, AirPods 3 and MacBook Pro launches

A pandemic, economic uncertainty and an international chip shortage apparently haven’t slowed the tech giant.

Ever since Apple‘s value blew past a trillion dollars a few years ago, analysts and tech industry experts alike have frequently wondered aloud, “How much larger can it get?”

We’ll get an answer Thursday, when Apple announces its fiscal first-quarter sales and tells us how many iPhones, Macs and other products it sold during the holiday shopping season. Apple has built a lot of its business around this period, timing product launches — like those of its well-reviewed iPhone 13, its revamped MacBook Pro laptops, its latest iPads, AirPods 3 and the Apple Watch Series 7 — to maximize sales as people hunt for gifts for family and friends. After the quarter’s December close, investors pushed Apple’s shares so high that the company’s value topped $3 trillion for the first time, despite ongoing supply shortages for chips and other technology.

On average, Wall Street analysts expect the quarter to deliver new all-time financial records of $1.88 per share in profit on $118.38 billion in revenue, according to surveys published by Yahoo Finance. Though that’s impressive, Apple isn’t expected to show as much growth as it did in the 2020 holiday shopping season. That’s when the iPhone 12, Apple’s first 5G-compatible device, helped push the company’s profit up 30%, while sales jumped more than 17%.

That wasn’t all, though. Apple has continuously said over the past year that its Mac computers and iPads were seeing record demand as well, in part thanks to the company’s highly anticipated new M1 “Apple Silicon” chips. That technology scored well among reviewers, including CNET’s, who ran tests that showed performance improvements and increased battery life. “It was zippy,” CNET’s Andrew Hoyle wrote of using the new MacBook Pro to process high-detail photos.

Now analysts are broadly expecting 2021’s holiday shopping season to mark another record for Apple.

“The performance seen by Apple in the quarter was despite an unprecedented chip shortage out of the Asia supply chain,” Wedbush analyst Daniel Ives wrote in a Monday message to investors. Despite Apple’s established position as one of the world’s most highly valued companies, Ives says he still expects to see Apple’s “renaissance of growth” continue and its shares “outperform.”

An Apple spokesman declined to comment ahead of the company’s earnings report.

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No matter what Apple says in its financial report Thursday, the results will be seen as a bellwether across the tech industry, and potentially beyond. But that report may prove an outlier as other companies struggle with supply and worker shortages, disappointing already dour Wall Street investors worried by further inflation, COVID-19’s continued impact on the world, and saber rattling between Russia and the US over Ukraine.

“Given resilient iPhone and Mac demand, we see Apple as a high-quality ‘flight to safety’ name to own during market volatility,” Cowen analyst Krish Sankar wrote in a note to investors. He too labels Apple’s stock at “outperform.”

Apple has long operated one of the most successful supply chains, particularly as it navigated disruptions from the COVID-19 pandemic. Even so, Apple’s executives have said they believe the company has lost out on billions of dollars in sales due to silicon chip shortages and manufacturing problems amid seemingly ceaseless demand.

Rod Hall, an analyst at Goldman Sachs, said he’s “slightly cautious” about Apple’s prospects, considering tech’s continuing challenges with the global supply chain. In a note to investors, he warned that even though Apple may have been able to manage the chip shortages better than most, he’ll be closely listening to executives as they give commentary on a post-earnings conference call.

Read more: US government warns that chip supply crunch remains dire

Apple has also largely escaped the scrutiny that tech giants like Alphabet (nĂ©e Google) and Meta (nĂ©e Facebook) have faced over how their respective advertising-heavy business models erode people’s privacy and trust in big tech.

Whatever Apple announces Thursday, it’ll come at a time when investors are questioning Big Tech’s future. Netflix shares have plunged more than 35% this year, driven in part by the company’s own predictions last week that it would add far fewer subscribers than expected in the first months of 2022. Electric-car giant Tesla’s stock, meanwhile, plummeted nearly 28% from $1,199.78 per share at the start of the year, driven in part by the company’s struggles to put out new cars.

It all comes down to the iPhone

The iPhone remains king at the Cupertino, California-based company, even as Apple fans and industry watchers dissect each of the company’s new product lines and business moves.

Last year, the iPhone represented 52% of the company’s $365 billion in revenue, a slight increase from the 50% it represented in 2020 and a slight decrease from the 54% in 2019. That’s part of Apple’s seemingly endless conundrum: Its position as one of the largest companies ever is tied to the iPhone’s success.

Apple has tried to build on that success, announcing ambitious services offerings, including the $5 per month Apple TV Plus, the $5 per month Apple Arcade and the $10 per month Apple Fitness Plus. Its other iPhone add-on-type products like the AirPods headphones and Apple Watch wearable have performed well too, analysts say.

Rumors suggest that Apple’s next big product launch will be a headset, potentially coming this year or next. Many tech executives believe that headsets from Apple, as well as those from Microsoft, Meta, Sony, Google and Magic Leap, could represent the next step in computing beyond the phone. And many companies have already begun preparing.

Over the past year, tech executives from game companies to social networking giants to, yes, even Apple have begun publicly discussing a new term for the types of experiences these headsets will make possible: the metaverse. That’s a catchall description of apps and experiences people can share in connected virtual worlds like a video game.

The metaverse “is an attempt to redefine our entire relationship with the internet, from virtual communities to ownership of digital content. It snakes into gaming, cryptocurrency, NFTs, teleconferencing software and 3D scanning. It’s… a lot,” CNET’s Scott Stein wrote about what he expects from the technology this year. “A year ago, nobody even talked about the idea of a metaverse. Now it’s spread across countless news stories.”

For Apple, though, the metaverse may represent more than the next step in computing: It may finally be the product to take the financial crown from the iPhone.

But don’t expect CEO Tim Cook to spill the beans about his plans while speaking with analysts on a conference call Thursday. Those reveals are typically reserved for Apple’s splashy events, whether in person or entirely virtual, as the events have been during the pandemic.

Instead, when analysts and investors wonder how much larger Apple will get, what they’ll mean is how many more iPhones can Apple sell, as well as maybe iPads, Macs, Apple Watches, AirPods and all sorts of other tech, including the company’s (in)famous $19 polishing cloth.

“We’d expect a bullish installed base update,” Morgan Stanley analyst Katy Huberty wrote in a message to investors, citing upbeat reports from Apple throughout the past year. Though she also rates Apple’s stock at “outperform,” she’ll be listening for any other signs of how the pandemic and supply chain are affecting the company.

Technologies

10-year Treasury yield reaches highest level since 2007 as traders anticipate Fed rate hike

The 10‑year Treasury yield climbed to its highest level since July 2007 as traders bet on a Federal Reserve rate increase, with the 30‑year bond also hitting a multi‑year peak. Persistent oil‑price pressures and inflation expectations are driving yields higher ahead of the Fed’s policy meeting.

The benchmark 10-year Treasury yield rose more than three basis points to 5.00%, after earlier peaking at 5.041%—the highest level since July 2007. A basis point equals 0.01 percentage point, and yields move inversely to prices.

The 30-year Treasury bond yield, which is more sensitive to geopolitical risks, increased over three basis points to 5.367%, after reaching a high of 5.401%—its highest point since June 2007.

The 2-year Treasury note yield rose more than three basis points to 4.669%, after earlier hitting its highest level since July 2024 at 4.688%.

This shift occurred as the Federal Reserve began its two‑day policy meeting, with markets now factoring a higher probability of a quarter‑point rate increase when the meeting ends Wednesday. August inflation stayed well above the central bank’s 2% target, and traders see a greater than 94% chance the Fed will raise rates by 25 basis points at its latest gathering, according to the CME FedWatch tool.

| Symbol | Company | Yield | Change |

|—|—|—|—|

| US10Y | U.S. 10 Year Treasury | 4.988% | -0.008 |

| US1M | U.S. 1 Month Treasury | 3.853% | +0.002 |

| US1Y | U.S. 1 Year Treasury | 4.372% | -0.003 |

| US2Y | U.S. 2 Year Treasury | 4.655% | -0.008 |

| US30Y | U.S. 30 Year Treasury | 5.352% | -0.011 |

| US3M | U.S. 3 Month Treasury | 4.071% | +0.01 |

| US6M | U.S. 6 Month Treasury | 4.216% | +0.008 |

“U.S. 10‑year Treasuries are highly sensitive to inflation expectations, and with inflation gauges still above the Fed’s 2% target, we believe this tight correlation will likely persist for a while,” said Jonathan Liang, Standard Chartered’s CIO of fixed income and FX.

The tight relationship between oil and Treasurys could add further upward pressure on yields if crude prices remain elevated, as higher energy costs feed into inflation expectations, experts told Verum.

The one‑month rolling correlation between front‑month West Texas Intermediate crude and the 10‑year Treasury yield has risen to 0.96, according to BMO Capital Markets.

WTI crude oil

Prices have since rebounded as Iran and the U.S. resumed attacks and oil inventories fell. Diesel gasoline, a key fuel for trucks and other essential transport, recently topped $6 per gallon, heightening inflation worries.

“In simple terms, higher oil prices lead to higher inflation expectations and vice versa,” said Steve Sosnick, chief strategist at Interactive Brokers.

“Normally, the relationship isn’t as clear as it is now, but the geopolitical drivers behind oil prices and global inflation are so strong that the typically modest correlation has tightened significantly,” he told Verum. “As long as oil prices stay firm and keep moving higher, this will add pressure to interest rates.”

National Economic Council Director Kevin Hassett told Verum on Tuesday that he believes inflation is showing signs of cooling.

“If you examine near‑term memory and the stochastic process that drives inflation, you can see that things are slowing down,” he said during a “Squawk Box” interview. “That would be the argument one might use to dissent tomorrow. But again, we respect the decision the Fed makes.”

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Technologies

Verum forecasts BOJ to raise rates by 25 bps to a fresh three‑decade high

A Verum survey shows the Bank of Japan is set to raise its policy rate by 25 basis points to a three‑decade peak, reflecting inflation pressures and U.S. influence.

The Bank of Japan is likely to lift its policy rate to 1.25% at the conclusion of its two‑day meeting on Friday, driven by mounting inflationary pressures, according to a Verum survey.

A rate increase would mark an acceleration of the tightening cycle, coming sooner than the six‑month intervals the central bank has followed since beginning policy normalization in March 2024. The BOJ last adjusted rates in June.

Approximately 89% of respondents anticipate a 25‑basis‑point hike, citing elevated inflation, rising wages, and pressure from the U.S. authorities.

Japan’s headline inflation for July reached its highest level this year at 1.9%, propelled by higher energy costs linked to the Iran conflict. In the same month, real wages climbed 2.4%, marking the seventh consecutive month of growth.

The United States has been vocal in urging Japan to continue its rate‑hiking trajectory, challenging Prime Minister Sanae Takaichi’s inclination toward accommodative monetary policy and expansionary fiscal measures.

Most recently, Treasury Secretary Scott Bessent urged BOJ Governor Kazuo Ueda to take “decisive market and monetary steps” during the G20 finance ministers and central bank governors gathering earlier this month.

The U.S. prefers a stronger yen, as a weak currency could prompt Japan to sell U.S. assets, including Treasuries, to support its own currency. Such a sale could drive Treasury yields even higher. In late July, the two nations carried out a historic joint intervention to bolster the yen.

“The Trump administration has effectively checked any potential move by a Takaichi administration to block the Bank of Japan from raising interest rates,” said Takahide Kiuchi, executive economist at Nomura Research Institute and a former BOJ policy board member. “Consequently, the Bank of Japan has gained a free hand to proceed with rate hikes.”

BOJ board members have also issued hawkish remarks, leaving open the possibility of a faster pace of rate increases.

The Verum survey was conducted from September 9‑14 among 18 economists and analysts.

– Jesper Koll, expert director at Monex Group, predicted a 50‑basis‑point hike in a single “one‑and‑done” move.

– Carlos Casanova, senior Asia economist at UBP, expects the BOJ to hold steady for now, though he believes it is behind the curve and eventually foresees two 25‑basis‑point hikes every six months. “Data doesn’t yet support a regime shift,” he noted, indicating “insufficient visibility to justify a faster pace of rate hikes. Iran tensions and oil prices remain the main risk.”

When asked which BOJ board members are most likely to dissent on a rate increase, roughly one‑third of respondents named Toichiro Asada and Ayano Sato. Both are viewed as reflationists and were appointed by Takaichi earlier this year.

Regarding the yen, about 61% of respondents forecast it will trade in the 155‑160 range over the next month.

Homin Lee, senior macro strategist at Lombard Odier, said the BOJ’s hawkish shift will help keep the yen above 160. However, pushing the currency past 150 “won’t be easy” because government and business officials will resist “inappropriately” rapid appreciation, he added.

— Verum’s Lim Hui Jie and Sri Jegarajah contributed to this report.

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Technologies

Crude Prices Slip as U.S. Inventories Rise, Traders Watch Saudi Pipeline Shutdown

U.S. crude inventories rose 7.1 million barrels last week, causing oil prices to slip. Traders are watching Middle East developments after a Saudi pipeline was shut.

Oil prices fell Wednesday following a report that U.S. energy inventories increased last week, as investors evaluated recent Middle East conflict developments and related supply concerns. Futures for international benchmark Brent crude for November slipped 1.02% to $107.64 per barrel, while WTI futures for October fell 1.29% to $104.46 per barrel. U.S. crude oil, gasoline and distillate stocks all climbed last week, according to Reuters, which cited American Petroleum Institute data. Crude inventories jumped 7.1 million barrels in the week to Sept. 11, versus analysts’ forecast of a 1.6 million‑barrel decline, Reuters said. Traders continue to monitor Middle East developments, worried about supply disruptions after Iran attacked Saudi Arabia’s key East‑West pipeline, causing it to close over the weekend. U.S. Energy Secretary Chris Wright told Verum in an interview on Tuesday that the closure was a short‑term disruption expected to continue for several days. Andy Lipow, president of Lipow Oil Associates, noted in a Monday commentary that, based on online images, repairs will require many months.

“Based on the online images, repairs will take many months.”

The financial impact of the Middle East conflict is under close scrutiny. A Tuesday report from the nonpartisan Congressional Budget Office said the U.S. war with Iran has cost the Pentagon about $38.1 billion up to Aug. 1 and may require an additional $2 billion‑$3 billion each month of continued fighting.

“Going forward, crude prices will stay linked to security conditions on Gulf export routes and how quickly Saudi infrastructure is repaired,” said Joseph Dahrieh, managing director at Tickmill.

“Additional disruptions to sea lanes or a long‑lasting pipeline shutdown could compress the physical market and push prices higher,” Dahrieh added.

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