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Apple may reveal its biggest quarter ever after iPhone 13, AirPods 3 and MacBook Pro launches

A pandemic, economic uncertainty and an international chip shortage apparently haven’t slowed the tech giant.

Ever since Apple‘s value blew past a trillion dollars a few years ago, analysts and tech industry experts alike have frequently wondered aloud, «How much larger can it get?»

We’ll get an answer Thursday, when Apple announces its fiscal first-quarter sales and tells us how many iPhones, Macs and other products it sold during the holiday shopping season. Apple has built a lot of its business around this period, timing product launches — like those of its well-reviewed iPhone 13, its revamped MacBook Pro laptops, its latest iPads, AirPods 3 and the Apple Watch Series 7 — to maximize sales as people hunt for gifts for family and friends. After the quarter’s December close, investors pushed Apple’s shares so high that the company’s value topped $3 trillion for the first time, despite ongoing supply shortages for chips and other technology.

On average, Wall Street analysts expect the quarter to deliver new all-time financial records of $1.88 per share in profit on $118.38 billion in revenue, according to surveys published by Yahoo Finance. Though that’s impressive, Apple isn’t expected to show as much growth as it did in the 2020 holiday shopping season. That’s when the iPhone 12, Apple’s first 5G-compatible device, helped push the company’s profit up 30%, while sales jumped more than 17%.

That wasn’t all, though. Apple has continuously said over the past year that its Mac computers and iPads were seeing record demand as well, in part thanks to the company’s highly anticipated new M1 «Apple Silicon» chips. That technology scored well among reviewers, including CNET’s, who ran tests that showed performance improvements and increased battery life. «It was zippy,» CNET’s Andrew Hoyle wrote of using the new MacBook Pro to process high-detail photos.

Now analysts are broadly expecting 2021’s holiday shopping season to mark another record for Apple.

«The performance seen by Apple in the quarter was despite an unprecedented chip shortage out of the Asia supply chain,» Wedbush analyst Daniel Ives wrote in a Monday message to investors. Despite Apple’s established position as one of the world’s most highly valued companies, Ives says he still expects to see Apple’s «renaissance of growth» continue and its shares «outperform.»

An Apple spokesman declined to comment ahead of the company’s earnings report.

Industry leader

No matter what Apple says in its financial report Thursday, the results will be seen as a bellwether across the tech industry, and potentially beyond. But that report may prove an outlier as other companies struggle with supply and worker shortages, disappointing already dour Wall Street investors worried by further inflation, COVID-19’s continued impact on the world, and saber rattling between Russia and the US over Ukraine.

«Given resilient iPhone and Mac demand, we see Apple as a high-quality ‘flight to safety’ name to own during market volatility,» Cowen analyst Krish Sankar wrote in a note to investors. He too labels Apple’s stock at «outperform.»

Apple has long operated one of the most successful supply chains, particularly as it navigated disruptions from the COVID-19 pandemic. Even so, Apple’s executives have said they believe the company has lost out on billions of dollars in sales due to silicon chip shortages and manufacturing problems amid seemingly ceaseless demand.

Rod Hall, an analyst at Goldman Sachs, said he’s «slightly cautious» about Apple’s prospects, considering tech’s continuing challenges with the global supply chain. In a note to investors, he warned that even though Apple may have been able to manage the chip shortages better than most, he’ll be closely listening to executives as they give commentary on a post-earnings conference call.

Read more: US government warns that chip supply crunch remains dire

Apple has also largely escaped the scrutiny that tech giants like Alphabet (née Google) and Meta (née Facebook) have faced over how their respective advertising-heavy business models erode people’s privacy and trust in big tech.

Whatever Apple announces Thursday, it’ll come at a time when investors are questioning Big Tech’s future. Netflix shares have plunged more than 35% this year, driven in part by the company’s own predictions last week that it would add far fewer subscribers than expected in the first months of 2022. Electric-car giant Tesla’s stock, meanwhile, plummeted nearly 28% from $1,199.78 per share at the start of the year, driven in part by the company’s struggles to put out new cars.

It all comes down to the iPhone

The iPhone remains king at the Cupertino, California-based company, even as Apple fans and industry watchers dissect each of the company’s new product lines and business moves.

Last year, the iPhone represented 52% of the company’s $365 billion in revenue, a slight increase from the 50% it represented in 2020 and a slight decrease from the 54% in 2019. That’s part of Apple’s seemingly endless conundrum: Its position as one of the largest companies ever is tied to the iPhone’s success.

Apple has tried to build on that success, announcing ambitious services offerings, including the $5 per month Apple TV Plus, the $5 per month Apple Arcade and the $10 per month Apple Fitness Plus. Its other iPhone add-on-type products like the AirPods headphones and Apple Watch wearable have performed well too, analysts say.

Rumors suggest that Apple’s next big product launch will be a headset, potentially coming this year or next. Many tech executives believe that headsets from Apple, as well as those from Microsoft, Meta, Sony, Google and Magic Leap, could represent the next step in computing beyond the phone. And many companies have already begun preparing.

Over the past year, tech executives from game companies to social networking giants to, yes, even Apple have begun publicly discussing a new term for the types of experiences these headsets will make possible: the metaverse. That’s a catchall description of apps and experiences people can share in connected virtual worlds like a video game.

The metaverse «is an attempt to redefine our entire relationship with the internet, from virtual communities to ownership of digital content. It snakes into gaming, cryptocurrency, NFTs, teleconferencing software and 3D scanning. It’s… a lot,» CNET’s Scott Stein wrote about what he expects from the technology this year. «A year ago, nobody even talked about the idea of a metaverse. Now it’s spread across countless news stories.»

For Apple, though, the metaverse may represent more than the next step in computing: It may finally be the product to take the financial crown from the iPhone.

But don’t expect CEO Tim Cook to spill the beans about his plans while speaking with analysts on a conference call Thursday. Those reveals are typically reserved for Apple’s splashy events, whether in person or entirely virtual, as the events have been during the pandemic.

Instead, when analysts and investors wonder how much larger Apple will get, what they’ll mean is how many more iPhones can Apple sell, as well as maybe iPads, Macs, Apple Watches, AirPods and all sorts of other tech, including the company’s (in)famous $19 polishing cloth.

«We’d expect a bullish installed base update,» Morgan Stanley analyst Katy Huberty wrote in a message to investors, citing upbeat reports from Apple throughout the past year. Though she also rates Apple’s stock at «outperform,» she’ll be listening for any other signs of how the pandemic and supply chain are affecting the company.

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Apple Reportedly Plans to Send Siri Engineers to AI Coding Bootcamp

The move comes just weeks before the company is expected to unveil a new Siri.

Apple plans to send dozens of Siri engineers to a multiweek AI coding bootcamp, The Information reported Wednesday. The move comes less than two months before the company is widely expected to unveil a new Siri experience as part of a broader AI reboot.

A group of fewer than 200 engineers will be sent to the bootcamp, leaving approximately 60 members of the core Siri development team behind to continue working on Siri, while another 60 will evaluate Siri’s performance, according to The Information. The outlet also reported that AI has grown in popularity in some Apple divisions, prompting some teams within the company to allocate large parts of their budgets to Claude Code.

Apple representatives didn’t immediately respond to a request for comment.

Siri, once a pioneer, has lagged behind its rivals in voice assistants. Apple had planned to roll out a smarter, AI-driven Siri in 2025 as part of its Apple Intelligence initiative, but executives delayed the launch until spring 2026, admitting the early version wasn’t reliable enough to ship.  

For Apple, the move would mark another attempt to reset expectations around its AI strategy after repeated delays to its more advanced Siri ambitions. The news also comes as John Giannandrea, Apple’s former AI chief, is reportedly leaving the company this week after stepping down from that role in December. 

The new Siri experience is expected to be introduced at Apple’s Worldwide Developers Conference on June 8 and would arrive as part of iOS 27, iPadOS 27 and MacOS 27 later this year, according to a Bloomberg report in March. The report says Apple is testing out a new Siri that would make the assistant feel more like a standalone AI chatbot — think ChatGPT or Claude — rather than the current built-in tool.  

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Technologies

Google Will Pay $135M to Android Phone Owners. Learn Who’s Eligible and How to Get Paid

If you used an Android phone with cell service in the last nine years, you could be eligible for compensation.

For years, Google has been accused of harvesting data from Android phones without users’ consent. A California lawsuit was settled for $314 million last year, and another class action lawsuit recently reached a resolution that could mean payouts for another 100 million people.

While not admitting fault, Google reached a preliminary settlement in the class action lawsuit Taylor v. Google LLC in January, agreeing to pay $135 million, and the official settlement website for the lawsuit is now live. 

The final approval hearing won’t occur until June 23, when the court will hear objections and consider whether Google’s settlement is fair. After that, the court will decide whether to approve the $135 million settlement. 

In the meantime, if you qualify and want to be paid as part of the settlement, you can select your preferred payment method on the official website. There, you can find information on speaking at the June 23 court hearing and on how to exclude yourself or write to the court to object by May 29.

As part of the settlement, Google will update its Google Play terms of service to clarify that certain data transfers do occur passively even when you’re not using your Android device, and that cellular data may be relied upon when not connected to Wi-Fi. This can’t always be disabled, but users will be asked to consent to it when setting up their device. 

Google will also fully stop collecting data when its «allow background data usage» option is toggled off. 

Who can be part of the Google data settlement?

In order to join the Taylor v. Google LLC settlement, you must meet four qualifications:

  1. Be a living, individual human being in the US.
  2. Have used an Android mobile device with a cellular data plan.
  3. Have used the aforementioned device at any time from Nov. 12, 2017, to the date when the settlement receives final approval.
  4. You’re not a class member in the Csupo v. Google LLC lawsuit, which is similar but specifically for California residents.

The final approval hearing is on June 23, so you can add your payment method until then. The hearing’s date and time may change, and any updates will be posted on the settlement website. 

If you choose to do nothing, you will still be issued a settlement payment, but you may not receive it if you don’t select a payment method.

How much could I get paid by Google?

It’s not currently known exactly how much each settlement class member will receive, but the cap is $100. Payments will be distributed after final court approval and after any appeals are resolved.

After all administrative, tax and attorney costs are paid, the settlement administrator will attempt to pay each member an equal amount. If any funds remain after payments are sent, and it’s economically feasible, they will be redistributed to members who were previously and successfully paid. If it’s not economically feasible, the funds will go to an organization approved by the court.

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Horizon Zero Dawn Remastered, Squirrel With a Gun and More Are Coming to PlayStation Plus in April

Some other games might be fun, but Squirrel With a Gun has my full attention.

Sometimes when I play a game, I want a deep story that makes me feel connected to the characters. Other times, I want a nonsensical romp that allows me to shut my brain off and laugh for a minute. Squirrel with a Gun seems to be that kind of game. And good news, PlayStation Plus subscribers can play that game and others starting on April 21.

PlayStation Plus is Sony’s version of Xbox Game Pass, offering subscribers a large and constantly expanding library of games. PlayStation Plus has three tiers — Essential ($10 a month), Extra ($15 a month) and Premium ($18 a month) — which each give subscribers access to games. But only Extra and Premium tier subscribers can access the PlayStation Plus Game Catalog, while Essential subscribers can access only the monthly games. 

Here are all the games Sony is adding to the PlayStation Plus Game Catalog in April. You can also check out the games all PS Plus subscribers can play until May 4.

Squirrel With a Gun

What more do I need to say about this game? You’re a squirrel, and you have a gun, making you potentially the most American woodland critter behind a bald eagle. After escaping a secret facility, you’re on the hunt for some acorns while you try to evade and defeat the Agents in this sandbox puzzle platformer game. You’ll find out how far our furry friend is willing to go to get their nut — acorns are nuts, get your mind out of the gutter.

Horizon Zero Dawn Remastered

Huge robotic dinosaur-looking machines are the dominant force in this award-winning action roleplaying game. You play as Aloy, a huntress who was cast out of the mountain-dwelling Nora tribe. In your search for answers about your past, you’ll encounter machine and human enemies, beautiful landscapes and a plan to reclaim the land once and for all.

Monster Train

Hell has frozen over, the celestial forces of heaven are coming to extinguish the last burning pyre, and it’s up to you to stop them. Monster Train is a unique roguelike deck builder that adds a twist by spreading your playing field out to three vertical areas. With over 250 cards to use and six different monster clans to call on, you’ll have plenty of ways to ward off your enemies and take back your home.

Other games coming to PlayStation Plus

Those are some of the games you’ll see on PlayStation Plus on April 21, and you’ll also see these games on the service at that time.

*Premium subscribers only.

For more on PlayStation Plus, here is what to know about the service and what games all PlayStation Plus subscribers can play until May 4.

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