Technologies
Microsoft promises to change toxic work culture at Activision Blizzard
The tech giant knows it is facing turmoil within its new acquisition.
Over the past couple years, employees’ public accounts of toxic work environments have led to reckonings around Silicon Valley and promises from management to be better. On Tuesday, Microsoft made a similar pledge, though not for itself. The tech giant pointed to the litany of abuse and harassment allegations at its latest acquisition target, game maker Activision Blizzard, and promised that behavior would no longer be tolerated.
Amid Microsoft’s announced plans to buy Activision Blizzard for the eye-popping amount of nearly $69 billion in cash, the tech giant’s leaders spoke the usual pomp about how important the deal was. Microsoft would be bolstering its already enormous Xbox video game division with the teams behind some of the most popular franchises in the world, including the online battle games Overwatch and Call of Duty, as well as the fantasy behemoth World of Warcraft and mobile mainstay Candy Crush.
But Microsoft CEO Satya Nadella also quickly pivoted to acknowledge that he isn’t just buying a company and its brands. Microsoft will also be taking over a sprawling organization under intense scrutiny over public claims of harassment, discrimination and more, all tolerated for years in an alleged “bro culture” atmosphere. On a conference call with investors shortly after announcing the purchase, Nadella discussed how he’s changed Microsoft’s cutthroat ways and how his lieutenant Phil Spencer would do the same with Activision Blizzard.
“The culture of our organization is my No. 1 priority,” Nadella said during his introductory remarks. “This means we must continuously improve the lived experience of our employees and create an environment that allows us to constantly drive everyday improvement in our culture.”
In doing so, he effectively promised to turn around a company that, while successful, is engulfed in scandal. “We are supportive of the goals and the work Activision Blizzard is doing and we also recognize that after the close, we will have significant work to do in order to continue to build a culture where everyone can do their best work,” he said in a thinly veiled criticism of past leadership. “It requires consistency, commitment, and leadership that not only talks the talk but walks the walk.”
It’s a tall order for Microsoft and Nadella to take on. But those who’ve watched his work say he and his lieutenants may be among the best suited to pull it off. And that’s in part because of how much Microsoft itself has changed.
Just a decade ago, Microsoft was seen largely as a monopolistic force in the computer world, reinforced through its toxic work culture. The company’s ruthlessness both inside and out were so widely documented over the years that a cartoonist once drew an organizational chart depicting Microsoft’s divisions as warring gangs pointing guns at one another. And when Google went public in 2004, it established a corporate ethos that became as much mantra as it was a referendum on Microsoft: “Don’t be evil.“
In 2014, shortly after Nadella was appointed as Microsoft’s third CEO, he set about for a fix. In his book Hit Refresh: The Quest to Rediscover Microsoft’s Soul and Imagine a Better Future for Everyone, Nadella described how he’d inherited a senior leadership team that was “more like a group of individuals” operating in silos. He asked each to read Marshall Rosenberg’s Nonviolent Communication, a guide to building compassion in organizations. Over time, he said, executives grilled and sniped at each other less, and supported one another more.
Nadella still stumbled, famously giving an “inarticulate” answer in 2014 when asked for advice for women seeking a raise while he was being interviewed on stage at the Grace Hopper Celebration for women in tech. Four years later, when CNET Editor-in-Chief Connie Guglielmo asked him to try again, Nadella said people need to advocate for themselves and find allies who won’t accept the status quo. He also said it’s on leaders, like him, to listen to those advocates.
With Activision Blizzard, Nadella said he’ll rely on Spencer, head of Microsoft Gaming and the Xbox division. Nadella described Spencer as having “demonstrated leadership driving both gaming business success as well as cultural change.” Activision Blizzard CEO Bobby Kotick, who was accused in a blockbuster Wall Street Journal investigation of having at times ignored, covered up and even participated in bad behavior at the company, told employees in a conference call published by the Washington Post Thursday that he will remain in his job until the deal closes in June 2023 and any longer Microsoft wishes him to stay.
The Activision Blizzard King Workers Alliance, which helped organize walkouts and protests over the past six months, tweeted a statement saying its efforts wouldn’t end with Microsoft’s acquisition.
“We remain committed to fighting for workplace improvements and the rights of our employees regardless of who is financially in control of the company,” the group tweeted Tuesday. “Whatever the leadership structure of the company, we will continue our push to #EndAbuseInGaming.”
Microsoft and Activision declined to make executives available for comment.
Under pressure
In an odd way, Activision Blizzard’s cultural issues appear to have driven the company into Microsoft’s hands. Activision Blizzard’s stock was floating near all-time highs last year until July, when it was sued by the California Department of Fair Employment and Housing, which accused the gaming giant of discriminating against its female workforce and fomenting a toxic work culture. The suit quickly triggered public letters from employees that criticized the company’s leadership, followed by employee walkouts and online activism.
Kotick, according to the Journal’s reporting, was aware of many of the issues outlined in the suit but reportedly failed to inform the company’s board of directors of “everything he knew,” including a 2018 settlement with a former employee at one of Activision’s studios who was allegedly raped by a supervisor. Kotick at the time said the Journal’s article “paints an inaccurate and misleading view of our company, of me personally, and my leadership,” a sentiment repeated by the company’s spokespeople.
Still, investors were unconvinced, pushing the company’s stock down as much as 40% before Microsoft’s purchase was made public, for the same $95 per share that the stock was worth just a year ago.
Carolina Milanesi, an analyst at Creative Strategies who’s watched Microsoft’s moves closely over the years, noted how often Microsoft discussed culture throughout its announcements on Tuesday, both by Nadella and Spencer, the latter of whom said, “We believe firmly that the great teams at Activision Blizzard have their best work in front of them, and we’re looking forward to making sure they feel supported, safe and engaged in every aspect of their work going forward.”
The focus on culture was “spot on,” Milanesi said. “The problem was with management, not the employees,” she added. “You get rid of management and put the employees in a good environment.”
Microsoft also published headshots of its gaming division’s leadership in connection with the announcement, and Milanesi noted that half the roles were filled by women and reflected racial diversity as well, an unusual sight in tech land. “I don’t think it would have been a possibility for them to keep the old management on” at Activision, she said. “Especially how employees responded, clearly it wasn’t good for the company.”
Though Kotick may not become a Microsoft employee, he will be paid a generous sum. His stock holdings alone will be worth nearly $400 million.
New game
Whether Microsoft can right Activision’s ship is still an open question, even if its executives so far have “talked the talk,” as Nadella noted. It may help that Microsoft has faced its own reckonings over the years, both in a 2015 class action discrimination suit and again in 2019 when employees protested its own “boys club” culture.
Microsoft’s HR head, Kathleen Hogan, wrote to employees following the 2019 revelations that she was “appalled and sad to hear” about their experiences and agreed that these problems must be resolved as a company. Microsoft shared the email publicly, in which Hogan said, “We must do better.”
So far, it appears Microsoft’s made headway. Nine out of 10 employees who left reviews on Glassdoor said they’d recommend working at Microsoft to a friend, and 97% approved of Nadella’s work as CEO.
“The deal and a renewed commitment to culture should enable Activision Blizzard to eventually move beyond the in-house issues that have surfaced,” Wedbush Securities analyst Michael Pachter wrote in a message to investors after Microsoft’s announcement. “We think that Microsoft’s intolerance of workforce discrimination and harassment will overwhelm any issues that remain at Activision.”
One other thing that may help is Microsoft’s corporate mission. The tech giant’s taken clear stands on not just harassment but also human rights and other global and political issues that many game companies have either avoided or outright mishandled. Activision Blizzard itself was harshly criticized for its reaction against a competitive gamer who expressed support for democratic protests in Hong Kong in 2019.
“Many executives from the games industry have always been on the fringes and haven’t had to think much about these things,” said Joost van Dreunen, a professor at NYU Stern School of Business and author of the book One Up: Creativity, Competition, and the Global Business of Video Games. “Microsoft has these questions answered. They know their place, and they have it thought through.”
To him, Microsoft also appears to be walking the walk of its Xbox division’s “for everyone” mantra, from its efforts to take on harassment in the gaming community to initiatives like its Xbox Adaptive Controller for disabled players.
“You don’t see that as much at Activision,” he said. At least not yet.
Technologies
OpenAI chief Sam Altman outlines why the AI sector is urging a slowdown: risk of losing control
Sam Altman and Dario Amodei call for a measured pace in AI development, proposing safety frameworks and international coordination to avoid losing control, while U.S. and Chinese tensions underscore the urgency.
OpenAI’s Sam Altman offered the most thorough remarks to date on potential AI safety frameworks, following his alignment with Anthropic’s Dario Amodei and Elon Musk in urging a temporary slowdown of the sector. Tensions surrounding AI safety have surged after an Anthropic researcher resigned last week, claiming that developers feared the technology could “cause humanity’s demise by the end of the decade,” a warning that spurred similar alarm among OpenAI staff and other lab members. The leaders of major AI firms have recently shown uncommon agreement, as Altman and Musk jointly endorsed Amodei’s essay calling for a measured pace in advancing the most powerful AI models. AI‑related stock prices fell on Monday as investors reacted to the statements, while U.S. President Donald Trump rejected the CEOs’ caution on Sunday, arguing that a slowdown would hinder America’s dominance in AI compared with China. Sam Altman outlines two potential disastrous outcomes for AI development. Altman stated in a late‑night X post that a federal framework establishing uniform safety standards for frontier AI is welcome, emphasizing that “no level of American competitive pressure can excuse reckless behavior.” He warned that AI advancement might lead to loss of control over future outcomes and could concentrate excessive power in the hands of a single individual or corporation. At the same time, Washington legislators are rushing to respond to demands for regulatory safeguards. The developments occur as Anthropic and OpenAI prepare for what could be historic initial public offerings, with Altman stating in a Fortune interview on Saturday that the companies will not pursue an IPO in 2026. Amodei’s three‑step plan. A primary safety concern involves models gaining the capacity to enhance their own performance, a process called recursive self‑improvement (RSI). He noted that since early summer AI has been progressing rapidly, largely because AI systems are now capable of creating the next generation of AI themselves. He warned that without oversight, the technology could outpace our capacity to comprehend and control it, making careful, possibly restrained, development essential. He outlined a three‑step approach designed to slow development while preserving commercial benefits and maintaining the United States’ competitive edge in AI. The plan calls for every frontier AI company to provide external evaluators with access comparable to that of employees — a commitment Anthropic has already made — and urges all such labs to adopt shared safety standards, curb uncontrolled AI acceleration, and coordinate globally. On Saturday, Altman posted on X that he concurred with Amodei’s call for AI firms to “pace the frontier,” adding that adopting independent evaluators with employee‑level access is a worthwhile step and that his company will follow suit. Altman said in a Monday post that consistent regulations to manage frontier risk — such as independent auditors — are valuable, but clarified that “pacing” does not equate to halting progress, which remains swift and ongoing. He concluded that the costs of pacing are justified, asserting that no level of American competitive pressure can excuse reckless actions that let capabilities outpace alignment and monitoring. He noted that governmental assistance will be needed for international coordination, but emphasized that the industry should first act independently. Coordinating AI safety measures and a sector‑wide slowdown with Chinese AI developers will present significant hurdles. The United States and China continue a rivalry for AI supremacy, with tensions rising as Chinese models become increasingly sophisticated and widely adopted. He added that the toughest aspect of his proposal is the possibility that rival nations may decline to adopt similar measures. He noted that the long‑term goal would be collaborative effort to impose a speed limit on AI progress, according to an interview with CBS News’ “Sunday Morning.” He acknowledged that achieving such a limit would be challenging due to strong incentives to get ahead and the military advantages involved, admitting uncertainty about feasibility but urging an attempt. The essay has attracted criticism in China, with state‑owned Global Times stating on Monday that “Amodei’s proposals aim to cast China’s legitimate AI development as a threat and exacerbate U.S.–China confrontation.” China’s Foreign Ministry responded on Monday, labeling the CEOs’ remarks as “fearmongering.”
Technologies
Novo CEO tells CNBC why drugmaker is rebranding, needs to ‘rethink’ obesity strategy
The Danish drugmaker called the changes the beginning of a new chapter for the company, which faces stiff competition from Eli Lilly.
Novo Nordisk
The Danish drugmaker called the changes the beginning of a new chapter, as it has been grappling with stiff competition from chief rival Eli Lilly
In an exclusive interview with CNBC, Novo CEO Mike Doustdar said the rebrand and culture shift are “part of the same package” for the company to evolve its strategy as it tries to win back customers from Lilly.
“I think there’s no secret that over the last four or five years, the external environment and what has happened to Novo Nordisk has really made us reflect how we need to readjust and rethink about the next decade to come and what shifts are needed in our strategic direction,” he told CNBC.
Doustdar said the “work is cut out for us,” adding that Novo needs to improve several aspects – from research and development and manufacturing to sales and marketing – to be able to compete in the obesity drug market.
Shares of Novo have dropped about 15% this year despite the successful launch of the oral version of Wegovy, which surpassed 3 million prescriptions as of June. The company recently scrapped three trials on an experimental cardiovascular drug. That challenge came as it continues to lag in the obesity space with 38.8% market share compared to Lilly’s 60.9% in the second quarter, according to a Lilly earnings presentation citing IQVIA data.
In a release, Novo also announced a broader company rebrand focused around the phrase “Lasting Health Starts Now,” which promotes the idea that patients should make progress toward long-term well-being immediately rather than later. The company said the marketing is a bid to build relevance and trust with the public and other stakeholders, and bring “breakthrough science closer to people’s daily lives.”
When asked whether the rebrand and cultural overhaul were driven by Novo’s recent market share losses in obesity, Doustdar said the changes were less about competitive setbacks and more about adapting to a dramatically different operating environment.
He said the rapid growth of obesity treatments has transformed Novo’s patient base and shifted the market toward a more consumer-oriented model, where patients move on and off therapies more frequently than in traditional diabetes care. As a result, Doustdar said Novo needs to become more focused on meeting patients where they are, while increasing the speed and clarity of its decision-making to keep pace with the evolving market.
“Our operating environment phenomenally changed compared to just 10 years ago,” he told CNBC.
Novo Nordisk will remain the legal name for the company, according to the release. That original name dates back to the 1989 merger of two competing Danish pharmaceutical companies: Novo Terapeutisk Laboratorium and Nordisk Insulinlaboratorium.
The drugmaker said its corporate culture will be based on a new set of four principles that will help it gain advantages in an increasingly competitive market where more of its products have gone direct-to-consumer.
Those tenets are innovating with patients as the primary focus, raising the company’s performance to “create greater value for all stakeholders,” setting clearer priorities and simpler workflows and never compromising on patient safety and ethics.
“When you think about strategy, that’s really the the journey you’re taking and the direction you’re setting the company to go forward with,” Doustdar said. “But you also need behaviors. You need a cultural element that allows your colleagues and yourself to really make sure that a strategy gets executed.”
Despite its challenges, Novo has had one significant tailwind this year in the launch of the oral version of Wegovy. On top of its explosive launch, the pill had a head start over a rival weight loss pill from Lilly called Foundayo.
Doustdar said Novo has maintained “a lion’s share” of the oral market even with competition, noting that physicians find the Wegovy pill to be more effective than Lilly’s, with around 17% of weight loss.
Technologies
Iran Claims It Shot Down U.S. Advanced Drone Near Hormuz as Middle East Tensions Rise
Iran says it shot down an advanced U.S. drone over the Strait of Hormuz amid rising tensions and stalled diplomacy. President Trump linked the conflict to potential oil control, citing the Venezuela deal and predicting lower gas prices if the war ends.
Iran’s military announced it had shot down a sophisticated American drone above the Strait of Hormuz, marking the latest volley in a cycle of warnings and strikes between Tehran and Washington that shows no sign of easing.
The Islamic Revolutionary Guard Corps stated on Monday that its newly unveiled advanced aerospace defense system intercepted and destroyed an advanced MQ‑1 drone over the Hormuz strait, offering no further details about the drone’s mission. The MQ‑1, built by U.S. defense contractor General Atomics, has historically been flown mainly by the U.S. Air Force and the CIA.
The downing comes after a string of Iranian actions targeting U.S. unmanned naval assets in the Gulf, as the conflict, now in its seventh month, continues with little de‑escalation and diplomatic efforts over the vital waterway remain stalled.
On Sunday, President Donald Trump said the United States could keep pressing its campaign against Iran and seize control of its oil, comparing the situation to the agreement Washington reached with Venezuela earlier this year.
“We’ll ultimately get out (of the war), unless we decide to stay and keep the oil like Venezuela,” Trump remarked at the Irish Open golf championship in Ireland. He added that the revenue the U.S. gains from the Venezuela deal — which gave Washington access to about one‑fifth of Venezuela’s oil reserves — has “paid for the war many times.”
Under the August agreement, Venezuela handed over majority U.S. control of more than 65 billion barrels of oil reserves — more than twice the size of America’s own reserves — in exchange for $209 billion deposited into Venezuela’s state treasury. Secretary of State Marco Rubio said the pact would also attract roughly $100 billion in private investment to help revive the Venezuelan economy.
Trump also said on Sunday that he expects the seven‑month Iran war to conclude this year, perhaps after the November midterm elections, and insisted that gasoline prices would “drop like a rock” once the conflict ends.
He stressed that he would only accept the “right deal,” noting that Tehran has been “calling constantly” for peace talks, a claim Iran has previously rejected.
**Stalled Hormuz talks**
A planned meeting in Oman between Gulf states and Iran to discuss possible arrangements for the Strait of Hormuz — the crucial conduit for global oil and gas shipments — was postponed, Omani Foreign Minister Badr Albusaidi said on X on Sunday, citing the need for “consensus.”
Iranian and Gulf officials had been slated to meet on Monday to sign an accord establishing an Iran‑Oman shipping lane through the Strait of Hormuz, although no direct negotiations between the United States and Iran were underway at that time.
Since the war began in February, the Strait of Hormuz has been under an Iranian‑led naval blockade, later joined by U.S. forces, keeping global energy prices elevated.
A June agreement between Washington and Tehran collapsed over disagreements about the waterway, and a recent surge in attacks by Yemen’s Houthi rebels — an ally of Tehran — has given that group leverage over another key chokepoint, the Bab el‑Mandeb.
Vessels deemed non‑compliant are routinely struck by Iranian forces, while the United States periodically launches strikes on the Iranian coast to challenge the Islamic Republic’s hold on the strait.
Oil prices climbed above $100 a barrel again for the first time since May and rose further on Monday after Saudi Arabia shut a major East‑West energy pipeline following damage from Iraqi drones.
U.S. West Texas Intermediate futures gained 2.3% to $102.39 per barrel, and Brent crude, the global benchmark, rose 2.4% to $107.11 per barrel.
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