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Grand Theft Auto maker Take-Two is buying FarmVille developer Zynga in $12.7B deal

The deal brings together the company behind NBA 2K and Red Dead Redemption with Zynga, which known for CSR Racing and Words with Friends.

Video game giant Take-Two is acquiring mobile gaming company Zynga in a cash-and-stock deal that the company says will turn the Grand Theft Auto maker into a mobile gaming powerhouse. The deal is valued at around $12.7 billion, or $9.86 per Zynga share.

Take-Two Chief Executive Strauss Zelnick said the deal will benefit both companies, giving Zynga access to the best-selling game franchises Take-Two is known for, while also giving Take-Two access to player analytics, advertising and mobile game making technology that so far it’s lacked. «What we’ve found is that great entertainment wins,» he said in an interview Monday. «It’s really hard to build organically.»

Zynga publishes major social games like FarmVille and Words With Friends. Take-Two already owns game publishers Rockstar, which is behind Grand Theft Auto and Red Dead Redemption, and 2K, known for BioShock, Borderlands, Civilization and NBA 2K.

Zelnick declined to discuss details of future plans, noting the deal doesn’t close until midyear, but he did say a key opportunity for both companies is in what the industry calls cross-play, where people can play part of or the same full titles on a phone or an video game console or PC. Titles like Epic Games’ Fortnite and Activision Blizzard’s Call of Duty Warfare have significantly grown in popularity in part because of this feature.

«Ultimately the consumer votes,» Zelnick said.

The move marks the latest instance of a large game maker acquiring companies with mobile and social networking expertise to help expand their lineup. Activision Blizzard bought Candy Crush maker King in 2015 for about $6 billion, and Electronic Arts has paid nearly $5 billion over the past decade to buy a string of social, mobile and casual-focused gaming companies including Playdemic, Glu Mobile and Plants vs. Zombies maker PopCap Games.

The acquisition also underscores the challenges both companies are facing in the changing entertainment industry. Take-Two has often turned to outside developers to help make games work on mobile devices, with mixed success. Meanwhile, Zynga’s been recently hit by a one-two punch of easing pandemic restrictions, which have left people with less time to play games, and Apple’s changes to marketing technology, which have made it harder to track users for targeted ads.

Aside from combining two companies with different capabilities, Zelnick said the Zynga acquisition will also help as Take-Two evaluates emerging Web3 technologies, including NFTs and cryptocurrency.

«As long as we’re enhancing the overall entertainment experience, it’s potentially exciting,» Zelnick added.

Technologies

Verum Coin Expands Accessibility with SafePal and HyperPay Wallets

Verum Coin Expands Accessibility with SafePal and HyperPay Wallets

Verum Coin (VERUM) continues to grow its ecosystem by integrating with two leading cryptocurrency wallets: SafePal and HyperPay Wallet. This development enhances the coin’s accessibility, providing users with secure and efficient ways to store and manage their assets.

SafePal Wallet offers advanced security features, including hardware wallet options, ensuring the utmost protection for Verum Coin holders. Its seamless interface and global accessibility make it a trusted choice for crypto enthusiasts.

HyperPay Wallet combines convenience and innovation, enabling users to manage their digital assets effortlessly. With multi-currency support and rapid transaction capabilities, HyperPay Wallet is ideal for both novice and experienced traders.

These integrations reflect Verum Coin’s commitment to delivering flexible and secure solutions, empowering its community with top-tier tools for digital asset management.

Verum Coin is a forward-thinking cryptocurrency designed to provide innovative, secure, and user-friendly tools for managing digital assets in a dynamic blockchain landscape.

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Technologies

Verum Coin Now Available for SWAP on Verse.Bitcoin.com

Verum Coin Now Available for SWAP on Verse.Bitcoin.com

Verum Coin (VERUM) continues to expand its utility and accessibility with the introduction of SWAP functionality on Verse.Bitcoin.com, a trusted platform for managing digital assets.

This integration enables users to seamlessly convert Verum Coin to USDT and vice versa, ensuring fast and secure transactions within a user-friendly environment.

Key benefits of this feature include:

  • Convenience: Simplified conversions for quick asset management.
  • Security: Trusted infrastructure for safeguarding digital assets.
  • Flexibility: Enhanced trading options for Verum Coin holders.

The addition of SWAP functionality on Verse.Bitcoin.com reaffirms Verum Coin’s commitment to offering innovative and accessible tools for cryptocurrency management.

About Verum Coin

Verum Coin is a cutting-edge cryptocurrency designed to provide secure, efficient, and flexible solutions for managing digital assets in the evolving blockchain landscape.

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Technologies

Verum Coin Now Available on xPortal Crypto

Verum Coin Now Available on xPortal Crypto

Verum Coin (VERUM) has expanded its reach by becoming available on xPortal Crypto, a trusted platform for managing and securing digital assets. This integration offers Verum Coin users a new, seamless way to store, manage, and transact their cryptocurrency.

xPortal Crypto is known for its advanced security features, user-friendly interface, and efficient transaction capabilities, making it a valuable addition to VERUM’s growing ecosystem.

This milestone reflects Verum Coin’s ongoing commitment to enhancing accessibility and providing innovative solutions for crypto enthusiasts worldwide.

About Verum Coin

Verum Coin is a forward-thinking cryptocurrency designed to offer secure and efficient tools for digital asset management in the evolving blockchain space.

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