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‘You have to distance yourself from it being a human’: Meeting Ameca the humanoid

Yea, though I walk through the uncanny valley, I will fear no evil.

This story is part of CES, where CNET covers the latest news on the most incredible tech coming soon.

There’s something distinctly unsettling about planning your first meeting with a robot.

At CES 2022, I had the chance to interview Ameca the robot during a one-on-one demonstration with its creators. I wanted to know if this humanoid was actually real. I wanted to see if its facial expressions were as realistic (and haunting) as they were in the videos I’d seen online. But mostly I wanted to know how the robot would respond to my questions. Should I prep a Voight-Kampff test, just to be sure?

It turns out I needn’t have worried about feeling disturbed by Ameca’s spoken responses. They were no more troublesome than what I get from Alexa. But the face Ameca made when its creator tried to poke it in the face? That will stay with me for a long time.

If you’re on the internet, you’ve probably seen Ameca. The gray-faced, humanoid robot blinked its way into the public consciousness in late 2021 when a video of its facial expressions went viral on social media. Elon Musk responded to the video with one word, «Yikes.» Chrissy Teigen retweeted it to her 13 million followers with four words: «absolutely. the fuck. not.»

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But while Ameca had some people running for the hills, its creators at UK company Engineered Arts were delighted.

«We were incredibly surprised,» says Morgan Roe, Engineered Arts’ director of operations. «Overnight, it became a sensation. We got 24 million views on one Twitter post.»

Roe puts it down to Ameca’s not-quite-robot, not-quite-human appearance. Its body is all metal and plastic, its face is a deliberately genderless and nonhuman gray. It has 17 individual motors inside its head controlling its movements and expressions. But its facial features are surprisingly vivid and emotive. And it’s this combination of artificial and lifelike that Roe says speaks to our collective vision of what humanoid robots will look like in the future.

«We’ve all seen it in the movies, we’ve all seen iRobot and A.I. Artificial Intelligence,» he says. «And suddenly, that’s real.»

Roe is speaking to me via Zoom from the show floor of CES, where Ameca is being shown to crowds, in the latex flesh, for the first time. Even though I’m seeing Roe and his robot over a Zoom call, it’s hard to shake just how real Ameca looks. I find myself distracted. I’m no longer speaking to the very friendly human Englishman I’m supposed to be interviewing. My eyes are straying over to Ameca’s face to see how it’s responding to our conversation. A furrowed eyebrow ridge, the twitch of a smile. Ameca isn’t human, and yet…

This isn’t the first hauntingly humanoid robot Engineered Arts has released. For the past four years, the company has been creating a line of lifelike Mesmer robots and showing them to conferencegoers on crowded show floors.

«Each Mesmer robot is designed and built from 3D in-house scans of real people, allowing us to imitate human bone structure, skin texture and expressions convincingly,» the Engineered Arts website tells prospective clients. «Mesmer is designed to be modular, so you can remove the head with one click and no tools, and swap it for another.»

Princess Mombi, eat your heart out.

Ameca isn’t destined for the conference circuit. It doesn’t run and jump like the robots created by Boston Dynamics, and it’s not something you can preorder now as a household helper. Roe says it’ll be at least 10 years before a robot like Ameca is «walking amongst us» as a service robot. Sure, Walking Among Us sounds like the title of the documentary that’ll eventually chronicle the decline of humanity, but we’ve got another decade before we need to worry about that.

Ameca also doesn’t have Mesmer’s flesh-colored skin tones. In place of the lifelike human hair on Mesmer’s head, Ameca has a translucent plastic skull. We see the robot’s joints and parts. Ameca is still undoubtedly «other,» and that’s deliberate.

«What we found was, when you try and make it look ultra lifelike [like] our other Mesmer line, it looks a bit more sinister, because it’s right in the uncanny valley,» Roe says. «But when we created Ameca, we pulled it backwards out of the uncanny valley.»

Of course, as Roe is saying these things to me over our Zoom call, Ameca is responding. Raising its eyebrows at people walking past. Subtly moving its lips (or, more accurately, the actuators around its mouth hole) as though trying to ape the speech of its human creator.

«Because it looks less human…» says Roe, while Ameca smiles into the middle distance.

«Because it’s plastic, because it’s metal…» says Roe, Ameca glancing over at him with a vague smile.

«Because it’s of gray skin, it’s suddenly…» Roe waves his hand near Ameca’s face and the robot leans back, startled.

«Ooh, hello,» says Roe, making eye contact with the humanoid and leaning back in startled unison. He’s lost his train of thought.

«It’s suddenly, uh, less — less scary.»

I’m struck with the urge to ask the question I’ve been thinking all along. The question I’ve wanted to ask since I first saw the video of Ameca in the lab, with its engineer/programmer hunched over a laptop and another identical Ameca moving slowly in the background.

«When you’re in your offices, working late into the night on some extra lines of code, do you ever do a double take or have to check behind you, at the robot, to see if it winked at you?» I ask.

«Actually no,» says Roe. «When you’re working with it day to day, it’s suddenly, definitely a robot. And a lot of the time, you’ll see one of the engineers walking through the workshop, not with a robot, with just the head. And you have to distance yourself from it being a human. Otherwise, then it’s really sinister.»

Technologies

iPhone 17 Preorders Spike and Overall Phone Sales Aren’t Slowing Down Despite Tariffs

Global smartphone shipments saw a notable increase in the third quarter of 2025. Plus, preorders for Apple’s new iPhone 17 beat out the iPhone 16.

Despite tariffs and market uncertainty, global smartphone shipments increased 2.6% in the third quarter of 2025, compared to the same time last year, according to the International Data Corporation. Additionally, preorders for the iPhone 17, which launched last month, outpaced last year’s iPhone 16.

These increased sales include premium phones like the latest iPhones and Samsung foldables, suggesting yet again that pricier phones still sell in periods of economic strain. It’s a remarkable achievement, says IDC senior research director Nabila Popal, citing shrewd financing options as the reason people keep buying these high-end phones, which cost anywhere from $800 to nearly $2,000.

«[Phone makers] have mastered the art of innovation not only in hardware and software to entice upgrades but also in removing purchase friction. They have flawlessly combined cutting-edge devices with innovative financing models and aggressive trade-in programs that make the upgrading decision a ‘no-brainer’ for consumers,» Popal said in an IDC press release.

Apple sold 58.6 million iPhones this quarter, an increase of 2.9% over the same period in 2024, with more preorders for the iPhone 17 series than its predecessor. But Samsung wasn’t far behind, with its Galaxy Z Fold 7 and Galaxy Z Flip 7 selling better than all of the company’s prior foldables. The company still reigns atop the phone market with 61.4 million phones sold, representing 19% of the market in the third quarter of this year — an increase of 6.3% from the same period last year. Meanwhile, Apple lands slightly behind Samsung with 18.2% market share this quarter. 

The other phone makers trailing Apple and Samsung are, in order: Xiaomi, with 13.5% of the market; Transsion, with 9%; and Vivo with 8.9%. The remaining companies in the phones industry, from Chinese stalwarts like Oppo and Honor to Motorola and Google, make up the remaining 31.4% of the market for the quarter. All told, 322.7 million phones were sold, up from 314.6 million in the third quarter of 2024, according to IDC.

IDC’s findings for the third quarter continue the small but steady growth of phone sales over the year, including a modest 1% increase in the preceding three months — which includes the April deadline when President Donald Trump unveiled sweeping tariffs. In the second quarter, IDC cited midrange devices like Samsung’s Galaxy A36 and other phones that started incorporating AI. But even persistent tariffs haven’t slowed down people’s appetites for pricier phones in the third quarter.

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Today’s NYT Mini Crossword Answers for Tuesday, Oct. 14

Here are the answers for The New York Times Mini Crossword for Oct. 14.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.


Today’s Mini Crossword has an odd vertical shape, with an extra Across clue, and only four Down clues. The clues are not terribly difficult, but one or two could be tricky. Read on if you need the answers. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.

Mini across clues and answers

1A clue: Smokes, informally
Answer: CIGS

5A clue: «Don’t have ___, man!» (Bart Simpson catchphrase)
Answer: ACOW

6A clue: What the vehicle in «lane one» of this crossword is winning?
Answer: RACE

7A clue: Pitt of Hollywood
Answer: BRAD

8A clue: «Yeah, whatever»
Answer: SURE

9A clue: Rd. crossers
Answer: STS

Mini down clues and answers

1D clue: Things to «load» before a marathon
Answer: CARBS

2D clue: Mythical figure who inspired the idiom «fly too close to the sun»
Answer: ICARUS

3D clue: Zoomer around a small track
Answer: GOCART

4D clue: Neighbors of Norwegians
Answer: SWEDES

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