Technologies
Ready to join TikTok in 2022? Here’s what you need to know
We’ll tell you how to make videos, gain followers, get in on trends and challenges.
Short-form video app TikTok has come a long way since its 2016 launch, reporting 1 billion active monthly users in September, despite its conflicted history with the US government. TikTok’s popularity skyrocketed in the US during the pandemic and the app seems to have found a permanent place in our cultural zeitgeist.
Hubspot reported that 96% of surveyed consumers said their video consumption increased in 2020. TikTok’s readiness to meet this need sent other social media scrambling to catch up. Instagram, Facebook and YouTube all put more focus on incorporating TikTok-style features in 2021. In addition – even if you’re not on TikTok – you’ve likely noticed users crossposting TikTok videos on other social media, or an enthusiastic friend has sent you dozens of links through text.
Planning to finally join TikTok in 2022? Whether you’re just curious or looking to go viral, we’ll explain the ins and outs, like how to sign up, film a TikTok and get more followers. We can’t promise that you’ll achieve viral internet fame, but we’ll help you get the most out of the app?
Getting started on TikTok
When you open the TikTok app, videos will automatically start playing and you can poke around the site. But if you want to make quirky TikTok videos to get your 15 seconds of fame, you’ll need to make an account. Download the app on iOS and Android and follow the instructions to create an account.
Until you start following some people or liking videos, the For You feed is going to be a hodgepodge of content. So start by scrolling and see what you find, or you can start in the Following tab and sync your contacts to find friends who are already using the app. The Discover tab is also a good place to find content. See what hashtags are trending and search for what you’re interested in.
Most of the ways you can interact with a video are on the right side of the screen — the creator’s profile, the «like» heart, the comment section, share options and the rotating icon that will show you other videos that use that particular song. Long-press the screen to save a video to your phone, add it to your favorites collection, or say you’re not interested in it. Access, follow and interact with the creator’s profile by swiping left, tapping their username or profile picture.
As you get more involved in the platform and engage with more people, you can find likes and comments from your followers in the Notifications tab. Your private message inbox is also in the Notifications tab. To make any adjustments to your account, like privacy settings or push notifications for example, tap the profile icon, then the three-dot settings in the top-right corner.
Make a TikTok that stands out (or follow a trend)
Ready to make your first video? Tap the white + at the bottom center of the screen and give TikTok the necessary permissions it asks for. You can either film something new or upload a video (or photo) from your phone. The sound editing options are at the top right, and the video editing controls are at the bottom left of the screen. Your video can be 15 seconds, 60 seconds or three minutes.
There are a lot of options available to edit your video, and my best advice is just to explore and experiment. You can add sounds and music to your video and use the Mixer and Trim tools to customize it. Experiment with voiceover by tapping the microphone under the Filter button. There are more fun voice effects if you’re filming a new TikTok, too.
TikTok has a slew of filters, stickers, emojis and text to lay over your video as well. You can also add effects before you start filming or as you go. The cool part is you’re not limited to one filter per video. You can add transitions like Scroll, Rotate, Slip and more. Tap Split to, well, split the screen however you like up to nine ways. Finally, you can add reverse effects, flash (like a double- or triple-take) or slow motion to your video.
Use these tools to strike out on your own or put a fresh spin on a viral challenge or trend. If you find an effect, filter or sound that you like, you can tap the tagged effect, filter or song title on the creator’s video to see how others have used it in their videos. From that screen, tap Use this Sound or Try this Effect to start making your own TikTok.
Once you’re ready to put your video out into the world, double check that everything is how you want it to be – choose a cover image, add hashtags, write up a quick video description and tag friends if you want. But those aren’t the only settings to check.
Customize your preferences by tapping Who Can View This Video and choose between public, friends only or private (only you can see private videos). You can also toggle comments, Duets and Stitch on or off. Save your video to drafts, automatically post it to other social media or post it to TikTok only. You can adjust these settings after the video is published as well.
Finding fame on TikTok
Internet fame might seem easier than ever, but we can’t guarantee anything. A one-off video going viral and skyrocketing a person to internet fame is fairly rare, but it does happen. Noodle, a 13-year-old pug, and his owner, Jonathan Graziano, gained viral popularity on TikTok by deciding if it’s a «bones day» or a «no-bones day.»
Trends happen fast and cover a wide spectrum of topics. In addition to Noodle’s productivity forecasts, some of CNET’s favorite TikTok trends in 2021 included sea shanties, Olivia Rodrigo songs, and Adam Driver’s «good soup» line from the HBO show Girls.
Here are some general tips that’ll have you on your way to a verification badge in no time.
Post, post, post
Without the boost of a viral video out of the gate, establishing a presence on TikTok takes time and commitment. If you’re seeking TikTok fame, we’d suggest that you create a schedule for yourself so you’re posting regularly enough to establish a steady stream of content. Once you hit 1,000 followers, you’ll be able to «go live.» Try to livestream often.
Find the ‘thing’ that sets you apart
Everybody’s good at something. But the internet is huge and a lot of people are good at the same thing. As you embark on your journey for internet fame, look for that extra something to set your videos apart from everyone else’s. The more niche, the better. Once you find your stride, keep it consistent. It might not be the best idea to do a makeup tutorial one day and then demonstrate how to fix a TV the next.
Quality videos can make a big difference
You don’t have to go to film school, but if you’re serious about creating an online presence, you should present a polished product. You wouldn’t want to follow someone who doesn’t post quality videos either, right? Don’t go broke on camera equipment, but maybe invest in a tripod for your phone (they can run as little as $10 on Amazon). Read up on video composition while you’re waiting for it to be delivered.
Connect social media
Odds are, you’ll have more luck if all your social media accounts are linked together. You’ll have even more luck the more social media platforms you’re on. You probably follow your favorite celebrities and influencers on multiple platforms, so wouldn’t you like your followers to do the same? More platforms to follow means more exposure and a bigger audience for your videos to reach.
That said, don’t compromise your safety seeking internet fame. Perhaps create a Finsta and protect your private Instagram. Additionally, if you get enough followers, you can create a Page on Facebook and keep your personal account private.
Follow-for-follow
Engaging with your followers is a big deal. You know how exciting it is when your favorite podcaster or a celebrity retweets you or likes your Instagram post. There’s no need to give someone the cold shoulder. If they comment on one of your posts or a video, like it and comment back.
Keep safety in mind, as always. If you’re going to be in the public eye, not everyone will like what you make. Some negative comments can be constructive and help you improve your content. Other comments or messages might be harassment, creepy and abusive. Use your discretion. Report and delete the trolls. Don’t forget to interact with other TikTok creators too!
Do your homework
What’s trending is important to a video’s success on any social media platform. Pay attention to hashtags, what’s popular right now and what’s trending in the Discover tab. This might seem like it contradicts the «find your thing» tip, but you can stick a hashtag on your video to make it more findable — even if it’s only tangentially related. Sneaky, I know, but people need to find your videos to appreciate them. However, the more relevant your content is, the better it’ll do with your audience.
Deleting TikTok
If TikTok winds up not being your cup of tea or if, perhaps more likely, you’re spending so much time on the app that you no longer go outside, you can step away for a bit, turn off notifications, or even delete your account. Here’s how.
1. Open the TikTok app and tap Me, the profile icon in the bottom right.
2. Tap the settings «dots» in the top right corner.
3. Choose Manage Account.
4. Tap Delete Account and follow the onscreen prompts to complete the process.
For more, check out The 8 best iPhone apps of 2021 and the 8 best Android apps of 2021.
Technologies
Google races to put Gemini at the center of Android before Apple’s AI reboot
Google is using its latest Android rollout to position Gemini as the AI layer across phones, Chrome, laptops and cars.
Google is using its latest Android rollout to make Gemini less of a chatbot and more of an operating layer across the phone, browser, car and laptop, just weeks before Apple is expected to show its own Gemini-powered Apple Intelligence reboot at WWDC.
Ahead of its Google I/O developer conference next week, the company previewed a number of Android updates, including AI-powered app automation, a smarter version of Chrome on Android, new tools for creators, a redesigned Android Auto experience, and a sweeping set of new security features.
Alphabet is counting on Gemini to help Google compete directly with OpenAI and Anthropic in the market for artificial intelligence models and services, while also serving as the AI backbone across its expansive portfolio of products, including Android. Meanwhile, Gemini is powering part of Apple’s new AI strategy, giving Google a role in the iPhone maker’s reset even as it races to prove its own version of personal AI on the phone is further along.
Sameer Samat, who oversees Google’s Android ecosystem, told CNBC that Google is rebuilding parts of Android around Gemini Intelligence to help users complete everyday tasks more easily.
“We’re transitioning from an operating system to an intelligence system,” he said.
As part of Tuesday’s announcements. Google said Gemini Intelligence will be able to move across apps, understand what’s on the screen and complete tasks that would normally require a user to jump between multiple services. That means Android is moving beyond the traditional assistant model, where users ask a question and get an answer, and acting more like an agent.
For instance, Google says Gemini can pull relevant information from Gmail, build shopping carts and book reservations. Samat gave the example of asking Gemini to look at the guest list for a barbecue, build a menu, add ingredients to an Instacart list and return for approval before checkout.
A big concern surrounding agentic AI involves software taking action on a user’s behalf without permissions. Samat said Gemini will come back to the user before completing a transaction, adding, “the human is always in the loop.”
Four months after announcing its Gemini deal with Google, Apple is under pressure to show a more capable version of Apple Intelligence, which has been a relative laggard on the market. Apple has long framed privacy, hardware integration and control of the user experience as its advantages.
Google’s Android push is designed to show it can bring AI deeper into the device experience while still giving users control over what Gemini can see, where it can act and when it needs confirmation.
The app automation features will roll out in waves, starting with the latest Samsung Galaxy and Google Pixel phones this summer, before expanding across more Android devices, including watches, cars, glasses and laptops later this year.
The company is also redesigning Android Auto around Gemini, turning the car into another major surface for its assistant. Android Auto is in more than 250 million cars, and Google says the new release includes its biggest maps update in a decade and Gemini-powered help with tasks like ordering dinner while driving.
Alphabet’s AI strategy has been embraced by Wall Street, which has pushed the company’s stock price up more than 140% in the past year, compared to Apple’s roughly 40% gain. Investors now want to see how Gemini can become more central to the products people use every day.
WATCH: Alphabet briefly tops Nvidia after report of $200 billion Anthropic cloud deal
Technologies
Waymo recalls 3,800 robotaxis after glitch allowed some vehicles to ‘drive into standing water’
Waymo issued a voluntary recall of about 3,800 of its robotaxis to fix software issues that could allow them to drive into flooded roadways.
Waymo is recalling about 3,800 robotaxis in the U.S. to fix software issues that could allow them to “drive onto a flooded roadway,” according to a letter on the National Highway Traffic Safety Administration’s website.
The voluntary recall is for Waymo vehicles that use the company’s fifth and sixth generation automated driving systems (or ADS), the U.S. auto safety regulator said in the letter posted Tuesday.
Waymo autonomous vehicles in Austin, Texas, were seen on camera driving onto a flooded street and stalling, requiring other drivers to navigate around them. It’s the latest example of a safety-related issue for the Alphabet-owned AV unit that’s rapidly bolstering its fleet of vehicles and entering new U.S. markets.
Waymo has drawn criticism for its vehicles failing to yield to school buses in Austin, and for the performance of its vehicles during widespread power outages in San Francisco in December, when robotaxis halted in traffic, causing gridlock.
The company said in a statement on Tuesday that it’s “identified an area of improvement regarding untraversable flooded lanes specific to higher-speed roadways,” and opted to file a “voluntary software recall” with the NHTSA.
“Waymo provides over half a million trips every week in some of the most challenging driving environments across the U.S., and safety is our primary priority,” the company said.
Waymo added that it’s working on “additional software safeguards” and has put “mitigations” in place, limiting where its robotaxis operate during extreme weather, so that they avoid “areas where flash flooding might occur” in periods of intense rain.
WATCH: Waymo launches new autonomous system in Chinese-made vehicle
Technologies
Qualcomm tumbles 13% as semiconductor stocks retreat from historic AI-fueled surge
Semiconductor equities reversed sharply after a broad AI-driven advance, with Qualcomm suffering its worst day since 2020 amid inflation concerns and rising oil prices.
Semiconductor stocks fell sharply on Tuesday, reversing course after an extensive rally that had expanded the artificial intelligence investment theme well past Nvidia and driven the industry to unprecedented levels.
Qualcomm plunged 13% and was on track for its steepest single-day decline since 2020. Intel shed 8%, while On Semiconductor and Skyworks Solutions each lost more than 6%. The iShares Semiconductor ETF, which benchmarks the overall sector, fell 5%.
The sell-off came after a key gauge of consumer prices came in above forecasts, and as conflict in Iran pushed crude oil higher—prompting investors to shift away from riskier assets.
The preceding advance had widened the AI opportunity set beyond longtime industry leader Nvidia, which for much of the past several years had largely carried the market to new peaks on its own.
Explosive appetite for central processing units, along with the graphics processing units that power large language models, has sent chipmakers to all-time highs.
Market participants are wagering that the shift from AI model training to autonomous agents will lift demand for additional AI hardware. Among the beneficiaries are memory chip producers, which are raising prices as supply remains tight.
Micron Technology slid 6%, and Sandisk cratered 8%. Sandisk’s stock has surged more than six times over since January.
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