Technologies

Facebook to Meta: A new name but the same old problems

Plagued by scandals, Facebook rebrands itself as Meta. The tech giant still must earn back our trust.

Facebook’s iconic thumbs-up sign at its Menlo Park, California, headquarters now bears a blue infinity-shaped symbol along with a new name: Meta.

The corporate rebranding, unveiled Thursday at Facebook’s Connect conference, is part of Facebook’s headlong sprint into the metaverse, a virtual environment where people could work, play, learn and socialize with one another. CEO Mark Zuckerberg called the metaverse, which at this point is largely hypothetical, «the successor to the mobile internet.»

In barreling headlong into the metaverse, however, Facebook may be repeating the practices that got it into trouble in the first place. The company’s former mantra — «Move fast and break things» — encouraged a culture that rewarded new ideas without careful consideration of the risks. The metaverse will create an entirely new environment for Facebook’s legacy problems to take root.

Facebook’s hard-charging attitude has contributed to it racking up a seemingly endless list of scandals around data privacy, hate speech and misinformation. It’s been blamed for destroying democracy and for body shaming. The company’s latest controversy, which involves leaked documents gathered by former Facebook product manager Frances Haugen, has proved especially damaging. Haugen alleges the company has misled the public and investors about its role in perpetuating hate speech, misinformation and other harmful content.

Facebook denies the accusations, noting that it has more than 40,000 people working on safety and security. About 3.58 billion people use Facebook and its services every month.

Analysts say a clever rebranding won’t help Facebook distance itself from its many problems.

«A name change doesn’t suddenly erase the systemic issues plaguing the company,» Forrester vice president and research director Mike Proulx said in a statement. «If Meta doesn’t address its issues beyond a defensive and superficial attitude, those same issues will occupy the metaverse.»

Forrester, which surveyed 745 people across the US, Canada and the UK, said 75% of those polled disagreed that a new company name will increase their trust in Facebook.

The company says the rebranding is a refocusing of its corporate priorities. Founded in 2004 in a Harvard dorm room, Facebook has spread beyond its roots as a social network. The tech giant now has virtual reality headsets, smart glasses and video chat devices. It’s also dabbling in finance with its Novi cryptocurrency wallet.

During the Connect keynote, Zuckerberg said he’s well aware of the risks that come with entering a new field. Facebook doesn’t have a great track record when it comes to protecting the privacy and safety of its users, and those issues won’t vanish in the metaverse.

«Every chapter brings new voices and new ideas but also new challenges, risks and disruption of established interests,» he said. «We’ll need to work together, from the beginning, to bring the best possible version of this future to life.»

A future utopia or dystopia?

Zuckerberg’s presentation painted a hopeful vision of the metaverse, filled with digital spaces for people to gather. Friends could fence using virtual swords, attend concerts from their homes or simply work together in virtual offices.

But Facebook will also have to deal with the same issues it grapples with on social media, including data privacy, security, child-exploitation dangers, and content moderation. Misinformation has been a widespread problem on Facebook’s namesake social network. Lies that spread on the platform have been blamed for the Jan. 6 insurrection and for hesitancy to get COVID vaccinations.

That wasn’t lost on lawmakers, who’ve been studying ways to regulate the company and its Big Tech peers.

«Meta as in ‘we are a cancer to democracy metastasizing into a global surveillance and propaganda machine for boosting authoritarian regimes and destroying civil society… for profit!'» tweeted Rep. Alexandria Ocasio-Cortez, a Democrat from New York.

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Sens. Richard Blumenthal, a Connecticut Democrat, and Marsha Blackburn, a Tennessee Republican, also warned Zuckerberg a name change wouldn’t deter lawmakers from pursuing Facebook. The two senators lead a subcommittee that recently met with Haugen to discuss her concerns about the social network.

Virtual worlds existed long before Facebook ramped up investment in VR and augmented reality after its purchase of headset maker Oculus in 2014. And the world of virtual reality already has a harassment problem. In 2007, Belgian police were looking into whether an avatar allegedly raped another character in Second Life, a virtual world developed by Linden Lab, according to The Washington Post.

Andrew «Boz» Bosworth, who’ll become the company’s new chief technology officer in 2022, said in a video chat before the conference that muting another user could help give people more control over their surroundings in VR if they’re being harassed. Facebook is also exploring ideas such as allowing users to share with authorities the last 10 to 15 seconds of a VR interaction they’ve had with another person. The company, though, will have to weigh the trade-offs between privacy and user safety, a dilemma it’s confronted before with end-to-end encrypted chats on messaging apps.

Another issue that may pop up is the use of avatars to impersonate others. One solution could be tying the avatar to an authenticated account or verifying identity in some other way.

A new name, however, won’t help Facebook dodge its old problems. Lawmakers, celebrities and critics took swings at the company after its big reveal.

«Changing their name doesn’t change reality: Facebook is destroying our democracy and is the world’s leading peddler of disinformation and hate,» said the Real Facebook Oversight Board, a group of well-known critics. «Their meaningless name change should not distract from the investigation, regulation and real, independent oversight needed to hold Facebook accountable.»

Technologies

Apple Update Frees Families From Sharing Only 1 Payment Option

With the latest OS updates, Apple users on Family Sharing will be able to select their own payment options for new purchases.

Finally, a little financial flexibility is coming to Apple’s Family Sharing plan. Apple’s iOS 26.4 update won’t be available to all iPhone users until March 25, but the release notes include a welcome change. Members of a family group will no longer be bound to only one payment option.

An Apple representative didn’t immediately respond to a request for comment.

You can see the change in Apple’s new payment details. In the past, Family Sharing allowed you to add people to one group (up to six) so they could share their purchased content. But with that Purchase Sharing feature turned on, everyone in the group was required to use the single payment method chosen by the family organizer.

This caused many headaches. Family organizers rarely want to be asked for permission or to vet purchases for members they already trust. Some family members resorted to using Venmo to pay each other back, or to buying Apple gift cards and loading them into the account to pay that way.

iOS 26.4 is removing that hassle.

Soon, Adult family members can be part of Family Sharing and use the individual payment methods they have saved, perhaps to their Apple Wallet, without needing any workarounds.

Note that this applies only to adult members, so you can still monitor kids’ purchases.

The change to payment methods is just one of the changes Apple is bringing to iOS. Other updates include the ability to change your iPhone’s Liquid Glass design and to remove your alarm slider.

Technologies

Garmin Smartwatch Users Can Now Make Calls and Send Texts Through WhatsApp

If you own a Garmin smartwatch, you’ll now be able to keep up with your WhatsApp messages even while out on a run.

If you own a Garmin smartwatch, you can now send texts and make calls via WhatsApp. Garmin announced on Tuesday that WhatsApp is now available for free download from its Connect IQ store. The Meta-owned app will be available for select Garmin Fenix, Forerunner, Venus and Vívoactive smartwatches. This integration makes WhatsApp the only third-party messaging app available on Garmin smartwatches.

Garmin is one of CNET’s leading makers of fitness trackers among runners and for sleep tracking. CNET recently tested a group of smartwatches to see which is the most accurate, and the Garmin Venu 4 earned the top honor for elite-level heart rate tracking on Android phones.

«By bringing a global messaging brand like WhatsApp to select Garmin smartwatches, we’re giving customers another meaningful way to stay connected — whether they’re training, exploring or simply on the move,» Susan Lyman, Garmin’s vice president of consumer sales and marketing, said in a statement.

Garmin smartwatch users will be able to read and respond to messages with the built-in keyboard on their watch screens, view incoming calls and accept or decline them, and view their chat history up to 10 messages.

The Kansas-based company uses end-to-end encryption to protect messages shared through the device.

Technologies

Tim Cook Riffs on Retirement Rumors, AI, Phone Addiction and Trump

The Apple CEO discussed a range of topics on Good Morning America.

Tim Cook isn’t going anywhere just yet — not during Apple’s 50th anniversary celebrations, not with the company preparing to introduce its first foldable phone, not while the tech giant is trying to figure out how to beat the AI race.

In a sit-down interview with Good Morning America host and Pro Football Hall of Famer Michael Strahan this week, Cook, who turned 65 in November, said there was no truth to the rumors that he is considering retiring from Apple. He became CEO of the company in 2011, 13 years after joining from Compaq.

«I love what I do deeply. Twenty-eight years ago, I walked into Apple, and I’ve loved every day of it since,» Cook told Strahan. «We’ve had ups and downs, but the people I work with are so amazing. They bring out the best in me, and hopefully I can bring out the best in them.»

Strahan interviewed Cook during the Apple CEO’s visit to Wadleigh Secondary School for the Performing & Visual Arts in Harlem, where students use Apple technology through the company’s partnership with the nonprofit Save the Music.

Speculation about Cook stepping down has been circulating since last November, when the Financial Times cited unnamed sources saying that Apple was preparing to usher in a new CEO «as soon as next year.» Bloomberg’s Mark Gurman threw water on that report, saying he «would be shocked if Cook steps down in the time frame outlined by the FT.»

During Cook’s tenure as CEO, Apple’s revenue has nearly quadrupled, with the tech giant adding dozens of new iPhone models, several more iPads, and updated Apple Watches and AirPods. This year, Apple has launched several new products, including the MacBook Neo, which at $599 has disrupted the budget laptop market. The company’s first foldable phone could come later this year.

Touch some grass

The GMA interview was short but wide-ranging, including Cook’s thoughts on how much people use their iPhones. Many studies estimate that people across most generations spend at least 4 hours a day on their phones, with millennials and Gen Z spending 5 to 6 hours.

When asked what he worries about most regarding Apple products’ impact on society, Cook weighed in, telling Strahan he doesn’t want people using iPhones «too much.»

«I don’t want people looking at the smartphone more than they’re looking in someone’s eyes,» Cook said, «because if they’re just scrolling endlessly, this is not the way you want to spend your day. Go out and spend it in nature.»

More on Apple from CNET:

AI and privacy

Cook told Strahan that AI «can be so positive,» but his response when asked whether he was «worried» about it was fairly flat.

«Technology doesn’t want to be good, and it doesn’t want to be bad,» Cook said. «It’s in the hands of the user and the hands of the inventor.»

Strahan questioned how much of iPhone users’ private lives are feeding Apple’s AI learning machine. Cook told him that because the smartphone is encrypted, Apple doesn’t have access to it. He went on to say: «When we can’t answer a question on your device, we send it to something called private cloud compute, which is essentially a big device in the sky that has the same kind of security and architecture as your phone.»

On its website, Apple says that it «does not use our users’ private personal data or user interactions when training our foundation models.»

To date, Apple has been cautious in diving into the AI scrum. While Amazon, Alphabet, Meta and Microsoft are spending nearly $700 billion combined on AI tech this year, Apple is «only» investing $14 billion.

Trump and tariffs

Cook has been criticized for being too cozy with the Trump administration: donating $1 million to President Donald Trump’s inauguration; giving him a 24-karat gold plaque; and attending a White House screening of Melania, a film about the First Lady.

The Apple CEO told Strahan that he’s «not a political person» on either side.

«I’m kind of straight down the middle, and I focus on policy,» Cook said. «So, I’m very pleased that the president and the administration is accessible to talk about policy.»

One of those policies has been tariffs, which Trump has imposed on many nations to varying degrees during his second term in office, purportedly to pressure companies to shift their manufacturing to the US. The president has largely spared Apple, which promised to invest $600 billion over four years to make more products in the US.

Cook told Strahan that the glass for the front and back of an iPhone will come out of Kentucky by the end of the year, and that 100 million chip engines will be manufactured in Arizona this year. He also noted that 20 billion semiconductors will be made in the US. «We’re a very proud American company, and we want to do as much here as we can,» Cook said.