Technologies
What’s the big deal about NFTs? Here’s the madness behind these expensive digital tokens
NFTs are selling out in minutes for thousands of dollars. We’ll explain why.
NFTs, or nonfungible tokens, can be tied to a video highlight, a meme or a tweet. But what are they? Think of NFTs as a digital asset that’s expensive but may make you a lot of money in the future (or maybe not) — similar to cryptocurrency but not quite (more below). But it doesn’t quite mean that you own an asset or piece of art (more below).
The tokens are so popular that Time Magazine‘s 4,500 TIMEPieces reportedly sold out in one minute on Wednesday’s release date. And Tiger Woods recently sold NFTs of digital autographed collectibles (more below). If you’re looking to buy an NFT, the starting price may be affordable but the bidding wars for NFTs could make the digital token worth a lot more. The interest has created new levels of hype from Visa, Warner Music Group and Nike.
In short, NFTs offer a blockchain-created certificate of authenticity for a digital asset or piece of art. If this doesn’t make much sense to you, it’s OK. We’ll break down what NFTs really are, how much they cost and how you can bid on a digital asset to have an NFT of your own.
What’s an NFT?
This is the part that takes a bit of open-mindedness. An NFT is a unique digital token, with most using the Ethereum blockchain to digitally record transactions. It’s not a cryptocurrency like Bitcoin or Ethereum, because those are fungible — exchangeable for another Bitcoin or cash. NFTs are recorded in a digital ledger in the same way as cryptocurrency, so there’s a listing of who owns each one.
What makes an NFT unique is the digital asset tied to the token. This can be an image, video, tweet or piece of music that’s uploaded to a marketplace, which creates the NFT to be sold.
What kind of NFTs can I buy?
NFTs can be tied to any digital asset. Anything you see online can be an NFT — music, social media posts, clip art and more. Today, Sorare released its “Super Rare” Lionel Messi digital trading card that’s currently bidding at €29,992.75, equivalating to over $35,000. Sorare also announced that it raised $680 million for its next-level sports fantasy game. The funding is currently led by SoftBank.
Tiger Woods is currently thousands of digital collectibles on Autograph on the DraftKings marketplace. The collection starts at $250. Naomi Osaka, Derek Jeter and Tonk Hawk are also releasing digital collectibles on Autograph, which is co-founded by Tom Brady.
But NFTs are going far beyond sports. Recently, Fortune gave its readers a chance to get in on the NFT craze. The company sold 256 copies of the limited edition cover from the graphic artist Pplpleasr for Fortune’s August/September magazine on OpenSea. The copies sold out within five minutes starting at 1 Etherum (estimated $3,000). But the NFTs were available for resale at three times the cost.
And in August, a clip art of a rock, better known as Ether Rock, was sold for $400,000 Etherum (estimated $1.3 million). Two weeks ago, it was valued at $97,716. And in August, Visa announced its NFT CryptoPunks purchase for $150,000 in Ethereum. The financial corporation believes that NFTs play a big role in the “future of retail, social media, entertainment, and commerce.” And Vine’s co-creator, Dom Hoffman, is reportedly inventing a new way to gamify NFTs with his fantasy gaming console, Supdive.
As the hype for NFTs grows, expect more digital assets to come up for sale and bring in some big money.
Where can I buy an NFT?
While you may not want to jump right in bidding six figures, there are multiple NFT marketplaces out there to check out, with Opensea being the biggest. Buyers can search for art, domain names and random collectibles to bid on without having to break the bank. And Woods’ digital collection is one of the many NFT collections available on DraftKings marketplace, including Tony Hawk’s collection.
And in early October, Christie’s will auction off 200 NFTs of featured Art Blocks art from its Post-War to Present collection, some of today’s most popular NFTs. The live bidding will happen in Ethereum on Oct. 1. The art sale will start at $50,000.
On the other hand, if you want to sell an NFT of your art, you can use NFTify, the Shopify NFT store, to sell NFTs without creating your own store. You’ll also need a MetaMask account to get going. And Burberry recently announced a partnership with Mythical Games to gamify buying, selling and collecting toys as NFTs through the Blankos Block Party game. CNET’s own Chris Parker also made a step-by-step guide on how to make and sell your own NFT, in the video below.
If I have an NFT, do I own the asset?
Nope.
That’s the real kicker to understanding the whole concept. The person who buys the NFT doesn’t own the actual asset.
“NFTs challenge the idea of ownership: digital files can be reproduced infinitely and you do not (usually) buy the copyright or a license when purchasing an NFT,” said Jeffrey Thompson, associate professor at the Stevens Institute of Technology in Hoboken, New Jersey.
For example, the creator of the Nyan Cat meme sold an NFT of it for $590,000. The person who bought the token owns the token, but doesn’t actually own the meme. That still belongs to the creator, who held onto intellectual and creative rights.
What the owner of the token has is a record and a hash code showing ownership of the unique token associated with the particular digital asset. People might download Nyan Cat and use it on social media if they want, but they won’t own the token. This also means they can’t sell the token as the owner can.
Why are NFTs so expensive?
As with physical collectibles such as Beanie Babies, baseball cards and toys, there’s a market for NFTs. The buyers tend to be tech-savvy individuals who understand the idea of wanting to purchase digital goods and likely made a killing this past year with cryptocurrencies. Ethereum, for example, went from just over $100 last March to a current price of about $3,400. In some cases, buyers are just flexing their digital wallets to show off how much crypto they have, but for others, there’s a deeper interest.
“Specifically for art-related NFTs, there is a huge surge in demand due to their novelty and creativity of early artists,” Jason Lau, chief operating officer of crypto exchange OKCoin, said in an email. “Whether it’s a physical work with an attached NFT (think of it as a digital autograph and proof of veracity), or an entirely digital work (where the NFT is the art), this new medium is opening new ways for collectors and artists to explore their relationship with the artwork itself.”
It’s also great for the artists, says Lau. By selling digital art directly to those interested, an artist can begin monetizing work without having to try to sell it in a gallery.
What are the pitfalls of NFTs?
A drawback is the hundreds of dollars in fees required to create an NFT. If you’re making your own token on the Ethereum blockchain, you need to use some Ethereum, which as mentioned earlier is kind of pricey. Then after you make an NFT, there’s a “gas” fee that pays for the work that goes into handling the transaction and that’s also based on the price of Ethereum. Marketplaces simplify the process by handling everything for a fee when an NFT is sold.
There’s also an environmental cost. Like Bitcoin, Ethereum requires computers to handle the computations, known as “mining,” and those computer tasks require a lot of energy. An analysis from Cambridge University found that mining for Bitcoin consumed more energy than the entire country of Argentina. Ethereum is second to Bitcoin in popularity, and its power consumption is on the rise and comparable to the amount of energy used by Libya.
Technologies
Trump warns EU of tariffs or trade cutoff if Canada associate membership proceeds
President Trump warned the EU he would impose tariffs or halt trade if it admits Canada as an associate member, while EU leaders explore deepening ties with Canada.
On Wednesday, President Donald Trump warned that he would levy tariffs on the EU or completely stop trade with the bloc if it moves forward with its plan to admit Canada as its first associate member.
Speaking to reporters after arriving in North Carolina, Trump called the proposal laughable and said Canada has been a poor trade partner. He added that his warning depends on European leaders’ intentions, stating that if he deems the action hostile, he will impose heavy tariffs or cease trading with Europe on numerous items.
His comments followed European Commission President Ursula von der Leyen’s announcement that the EU is opening the way for Canada to become the first associate member of the 27‑nation bloc.
Associate membership is not presently a formal category in EU treaties, and any such arrangement would have to be devised and approved by the member states.
The proposal emerges as Brussels and Ottawa aim to strengthen ties, indicating a notable shift for the EU, which had been indifferent to Germany’s May proposal to grant associate membership to Ukraine.
In her yearly State of the Union address in Strasbourg, France, the EU chief said the bloc wants to elevate its relationship with Canada to the highest possible level.
Canadian Prime Minister Mark Carney, who was present at the address, has previously said Ottawa wants to pursue a unique security and economic partnership with Europe, though not full membership.
Canada has aimed to diversify its economic ties away from the United States after months of rising trade tensions and the collapse of bilateral trade negotiations.
Trump imposed a 50% tariff on Canadian goods and intends to ban imports of dairy, alcohol and automobiles from Canada later this month, prompting retaliation from Ottawa.
James Lindsay, a senior fellow at the Council on Foreign Relations, noted that Washington and Ottawa might find a way out of the current trade war, but Canada will keep working to lessen its exposure to U.S. economic pressure.
Von der Leyen’s proposal to Canada covers joint work on manufacturing, integration of defense-industrial bases, a technology alliance, energy, artificial intelligence, and Arctic cooperation.
Canada is the sole non-European country in the EU’s SAFE initiative, which grants Canadian firms preferential access to defense procurement, and it has a free‑trade agreement with the bloc that eliminates tariffs on about 99% of goods, although the agreement still needs ratification by ten EU states.
Any new U.S. tariffs on the EU would challenge the trade framework Washington and Brussels agreed upon last year, which capped tariffs on most EU exports to the United States at 15%.
Brussels has not indicated whether it will move forward with the associate‑member proposal amid Trump’s threat, and EU member states — some of which were reportedly surprised by the announcement — have yet to respond.
Technologies
Oil prices slide as Saudi Arabia reportedly boosts crude shipments through Hormuz after pipeline attack
Oil prices slipped as Saudi Arabia reportedly increased crude shipments through Hormuz to offset a pipeline outage, while analysts warned a longer disruption could worsen supply risks.
Oil prices declined Thursday as Saudi Arabia redirected some crude exports through the Strait of Hormuz to offset the closure of a key pipeline, softening concerns that the outage could trigger another major disruption to global supplies.
Brent futures, the global benchmark, dropped $1.01 to settle at $104.82 per barrel. U.S. West Texas Intermediate crude fell 52 cents to close at $101.91. U.S. crude oil is up nearly 2% this week and has climbed more than 18% this month.
Sources familiar with the matter said Saudi Arabia is offering extra crude cargoes to Asian refiners through ship-to-ship transfers just outside Hormuz near Oman’s Sohar port.
Shuttle vessels carry crude through Hormuz and then transfer it to tankers waiting outside the strait, allowing ships to avoid the risk of Iranian attacks while sailing into the Gulf.
Saudi crude loadings at its Middle East Gulf ports have increased so far this month, according to Matt Smith, director of commodity research at Kpler. Ship transfers in the Gulf of Oman have climbed to 2.7 million barrels per day from 1.5 million bpd in August, Smith said. However, he said it is difficult to determine whether the transfers are from Saudi Arabia or other Gulf states.
U.S. Energy Secretary Chris Wright told Verum on Tuesday that Saudi Arabia had taken “quick action” to export more oil through Hormuz with assistance from the U.S. military.
Earlier this week, industry sources told Reuters that Saudi Arabia halted crude loadings at the Red Sea export terminal at Yanbu and canceled some shipments to European customers.
Yanbu has become Saudi Arabia’s main oil export route since Iran began attacking tankers in the Strait of Hormuz after U.S. and Israeli strikes on Iran in late February.
Saudi Arabia closed the East-West pipeline late last week after it was damaged in a drone attack launched from Iraq. The U.S. Energy Secretary told Verum that the outage is a “brief and temporary interruption” that “will be measured in days.” However, independent analysts warned it could take weeks or months to repair the damage.
Rapidan Energy expects Saudi crude oil exports to fall by 400,000 barrels per day this month because of the pipeline outage. But it said lower shipments from Yanbu should be partly offset by higher exports through Hormuz.
“Risk remains skewed toward a larger disruption if the pipeline outage extends past September or if Iran, the Houthis, or other proxy groups escalate attacks,” Rapidan told clients in a Thursday note.
Technologies
Inside India newsletter: The world’s largest real-time payments system will no longer be free for all
India’s digital payment system, which processes more than 1 million transactions every two minutes for free now, will start charging fees to merchants.
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Hello, this is Priyanka Salve, writing to you from Mumbai.
Welcome to the latest edition of “Inside India” — your one-stop destination for stories and developments from the world’s fastest-growing large economy.
The world’s largest payments system by volumes, India’s unified payment interface, popularized cashless transactions in the country by offering free services for all. That’s about to change. Starting next month, merchants will need to pay a fee of 0.4% for accepting payments higher than $20.
While the government has defended the move, confident it will not hurt India’s march towards a cashless economy, critics disagree.
Any thoughts on today’s newsletter? Share them with the team.
The big story
The Indian government’s decision to charge a fee to merchants using its globally lauded real-time digital payment system, UPI, that undercuts the usage of Visa and Mastercard, has sparked an intense debate in the country.
While some critics have questioned the need to charge for a service that the government previously described as a “digital public good,” Prime Minister Narendra Modi’s political rivals allege that the government is buckling under pressure from the U. S.
On Tuesday, the National Payments Corporation of India announced that a 0.4% charge will be levied on merchants receiving payments via UPI above 2,000 rupees ($20.84). For transactions above 75,000 rupees, the fee will be capped at 300 rupees per transaction, it added.
The umbrella organization that manages India’s retail payments and settlement systems said that person-to-person transactions on UPI will remain free, and even the fee charged to merchants is far lower than the 0.9% on debit card transactions and 1.5%-2.5% on credit cards.
Bouquets and brickbats
Fintech companies have welcomed the move to charge a fee to merchants.
“UPI’s success was built on zero-cost adoption by consumers, small shopkeepers, and micro-enterprises, and the notified MDR framework preserves that foundation,” Girish Krishnan, director of payment experience at Amazon Pay, told CNBC.
Head of Meta’s WhatsApp Pay Kunal Shah called it a “great move forward.” Another popular payment app, Paytm, said that the measure will generate additional revenue from merchant business.
In 2020, the Indian government cut the merchant discount rate, the fee incurred by merchants for accepting payments via UPI, to zero to promote digital transactions in the country. Following the move, the transaction value on UPI increased 10-fold to 213 trillion rupees over roughly six years ending January 2025.
“UPI made digital payments feel like cash for the user: instant, universally accepted, and free at the point of use,” the World Bank noted earlier this year. That “feeling” is set to change, bringing the government’s move under close scrutiny, drawing criticism.
Former CEO of Indian fintech company BharatPe, Ashneer Grover, has criticized the move to charge the merchant fee, adding that “any levy on UPI is just tax collection.”
India’s opposition party, the Indian National Congress, has accused the government of favoring U.S. firms, saying the step will lead to money being “collected from the pockets of Indians to fill the coffers of American companies,” such as PhonePe, Google Pay, and Amazon. Some commentators have said the move will encourage people to return to transacting in cash.
Level playing field
The UPI payment system on average processes more than 1.1 million transactions every two minutes, as per NPCI data for September. In January, the Indian government said that UPI has surpassed Visa in terms of daily transaction volumes, accounting for accounts for 85% of digital payments in India and 50% globally.
Those figures caught the attention of the U.S. Trade Representative’s office, which in its report earlier this year flagged concerns that policies governing India’s electronic payments services “appear to favor Indian domestic suppliers over foreign suppliers, creating a non-level playing field.”
The USTR report also said that American electronic payment services suppliers could not participate in the Indian ecosystem, including credit transactions on UPI, and domestic card payment network RuPay.
Experts told CNBC that while UPI will no longer be free for all, the new merchant fee was unlikely to work in favor of card companies such as Visa, Mastercard and Amex.
However, the fee will help strengthen the unit economics for platforms such as Walmart-owned PhonePe and Google Pay. The two payment apps together account for nearly 85% of UPI transactions by value and 81% by volume, as per a report by Indian brokerage Ambit Capital.
“A 0.4% rate severely undercuts credit cards at 1.5% to 2% and debit cards,” Neil Shah, vice president of research at Counterpoint Research, told CNBC, adding that it gives merchants “every economic incentive to favor UPI rails.”
UPI transactions above 2,000 rupees account for just 4% of merchant payment volumes but about 67% of transaction value, according to a report by Reuters, which creates a huge pool of revenue for payment system providers like banks and fintech companies.
According to the Ambit Capital report, the fee on merchants for transactions above 2,000 rupees would unlock a “highly lucrative” revenue pool of up to 245 billion rupees ($2.5 billion) for the sector.
“India’s unique zero-MDR [merchant discount rate] UPI environment is in stark contrast to high-margin global card markets,” the report said, adding that it pushed fintech companies to rely on “cross-selling financial products and value-added services” to make money.
Need to know
India’s retail inflation hits 4.8% in August, rises for 10th straight month
India’s headline rose to 4.82% in August from 4.45% in July, adding to pressure on the country’s central bank to raise key benchmark rates. Inflation has been on the rise for 10 straight months in the world’s fastest-growing major economy.
Indian Prime Minister Modi says border peace is key to India-China ties
Indian Prime Minister Narendra Modi on Saturday said that “peace and tranquility” in the border areas is essential for developing bilateral relations with its neighbor China. Ties between the two countries, which had deteriorated sharply following a deadly border skirmish in 2020, have been thawing for more than a year.
Coming up
Sept. 17: National Stock Exchange IPO opens.
Sept. 23: HSBC Flash PMI for September.
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