Technologies

Apple AirPods Pro 2 Review: The Best Lightweight Earbuds You Can Buy

With better sound, active noise canceling and battery life than their predecessor, the AirPods Pro 2 deliver exceptionally good performance for their size.

Dec 2022

It shouldn’t surprise anyone that Apple’s AirPods Pro 2 ($249, 249, AU$399) are better than the original AirPods Pro. After all, this second-gen version took nearly three years to develop, so you figure Apple could probably pull something together that might give you a reason to upgrade from the first-gen AirPods Pro or buy them over other great premium earbuds from Sony, Bose and other big headphone brands.

The good news is Apple has done just that. And while putting an exact percentage on how much AirPods Pro 2 have improved over their predecessors isn’t so easy (that’s something I’ll try to do in this review), suffice to say they’ve improved enough to earn a CNET Editors’ Choice award, particularly now that they’re being discounted at several online retailers with prices dipping to as low as $200 during flash sales.

Read more: Best Wireless Earbuds for 2022

9.0

Apple AirPods Pro 2

$249 at Apple

$229 at Amazon

$230 at Best Buy

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Like

Significantly improved sound and noise canceling
Powered by Apple’s new H2 chip
Better battery life (6 hours)
Upgraded microphones
Charging case has U1 chip and built-in speaker for Find My
New swipe volume controls
Adaptive transparency mode
Spatial Audio
Extra-small ear tips are now included

Don’t Like

Basically the same design as previous model
No high-resolution audio
No XL ear tips

Product details

Battery Life Rated up to 6 hours
Noise Canceling Yes (ANC)
Multipoint No
Headphone Type Wireless earbuds
Water-Resistant Yes (IPX4 — splash-proof)

Apple AirPods Pro 2 design: Small changes

Let’s start with the external design. This is one of those situations where Apple hasn’t really done anything to change the size and shape of the buds or significantly alter their physical appearance. The original AirPods Pro were compact and lightweight and fit a lot of people’s ears really well, so I can’t fault that decision.

Some people were hoping for shorter stems and perhaps some new color options or even better water resistance — yes, they’re still IPX4 splash-proof. But I figured Apple would stick with its tried-and-true design and focus on making improvements to the areas that had the most room for improvement, such as sound quality, noise-canceling performance and battery life, which is now up to six hours from about four-and-a-half hours with noise canceling on and an extra four charges in the charging case (30 hours total). Those numbers go up to seven hours and 35 hours total with the noise canceling off. A quick five-minute charge gives you about an hour’s worth of battery life.

There are some small but noteworthy changes to the design, particularly to the microphones placement. On the original AirPods Pro, the skin-detection sensor and noise-canceling microphone were combined on the inside of the bud. Now, they’re separated with the skin-detection sensor in the same spot, but the noise-canceling microphone has been moved to the top of the bud where it’s exposed to the outside world and better at picking up and processing ambient sound. The microphone configuration is similar to what you see on the AirPods 3, but the skin-detection sensor is smaller, and Apple says it’s improved that sensor so it more accurately turns on and off playback and is more energy efficient.

I should also mention that Apple now includes a fourth set of extra small ear tips, which should help those of you with really small ear canals who had trouble getting a secure fit with the originals.

But this isn’t like the AirPods 3, where Apple made big changes to the earbuds’ external design. As far as I can tell, these fit my ears the same as the originals. I personally would like Apple to include a new extra-large ear tip, but I do get a relatively good seal with the largest size that’s included. (I am able to pass the seal test in the Ear Tip Fit test that’s part of the AirPods Pro’s Ear Tip companion app, but I do have to sometimes adjust how the buds sit in my ears to pass the test.) I could probably do just a little better with an XL tip, and I sometimes use third-party foam tips to get a more secure fit. They have a little more grip, and that helps keep the buds very securely in my ears, particularly when I’m running with them.

Upgraded Apple AirPods Pro 2 wireless charging case

The new MagSafe-enabled wireless charging case is the same size but now has a built-in speaker and Apple’s U1 chip, which allows it to play sounds for use with Apple’s precision Find My feature (the case essentially has an Apple AirTag built into it). Previously, the buds could play a sound through their drivers, but often they were in the case, so you couldn’t hear that sound. Now, you can use Find My to locate the case or the left or right earbuds separately should one or all of them go missing (the buds use Bluetooth Low Energy or BLE for tracking). The case also now has a spot for attaching a lanyard, but sadly, Apple doesn’t include a lanyard with the buds.

It’s worth noting that you can’t charge the original AirPods Pro in the AirPods Pro 2’s cases and vice versa. If you try that, you’ll get a «mismatched AirPods» notification on your phone.

While Apple has retained the pinch controls on the stems, which I preferred to the touch controls on the original AirPods, it’s now added swipe controls on the stem for adjusting the volume. You can still ask Siri to raise and lower volume — these do have hands-free Siri — but a lot of people will appreciate the new swipe controls.

That’s really it as far as external design changes go and most of them are tied into some feature or performance enhancement.

New Apple AirPods Pro 2 drivers and internal components

As I said in my initial first look video, the real changes are on the inside, where everything is basically new. The AirPods Pro 2 are powered by Apple’s new H2 chip, which delivers more processing power while being more energy efficient. To get better sound, Apple has combined that chip with a new amplifier and new low-distortion drivers along with new digital processing algorithms. The H2, new microphones and algorithms are also what drive the improved adaptive active noise canceling that Apple says is twice as powerful as its predecessor’s noise canceling. And finally, there’s a new Adaptive Transparency Mode that allows you to hear the world around you in a natural, lifelike manner while reducing loud noises that might normally shock your ears. It’s a great transparency mode and you can turn the adaptive part off if you want.

Apple AirPods Pro 2 sound evaluation

You can definitely hear the improvements to both the noise canceling and sound. As for sound, you get better clarity, more bass punch with better definition, and just more all-around depth and dynamic sound. The sound just has a little more girth and dimensionality. I compared a few tracks I always use during testing, like Spoon’s Knock Knock Knock, and you can really notice a difference in the bass performance. The earbuds use Adaptive EQ, which uses an inward-facing microphone to monitor the sound going into your ears, and the H2 chip, which optimizes the audio that you’re listening to on the fly (there are no manual EQ settings). The chip’s increased computational power helps it process and optimize a wider range of frequencies, particularly the highs.

One of the more impressive things about the buds is how loud they play. For me, I found they played plenty loud at about 65% to 70% volume. I compared them to the new Bose QuietComfort Earbuds 2. The AirPods Pro 2 sound excellent, but there’s something about the tonal balance of the Bose that I liked a little better at times — there’s a bit more warmth and naturalness to it — and the bass has a bit more oomph. But I had to push the volume up to about 85% to hear some of the finer details and to get the extra bass kick on the Bose. With the AirPods Pro 2 you hear more detail and get good bass even at more moderate volumes.

Some people were hoping that the new AirPods Pro would be able to stream Apple Lossless tracks over wireless. They currently can’t do that, which will certainly disappoint some people. Whether they’ll be able to do that in the future and possibly get other new feature upgrades is anybody’s guess. But for now, they use Bluetooth 5.3 and support the AAC LC3 audio codec, which offers 16-bit 48 kilohertz bit rates compared with the 16-bit 24 kilohertz bit rates of AAC. Not high-resolution audio, but a little bump up.

Samsung’s Galaxy Buds 2 Pro support 24-bit high-resolution audio. The catch is to get that 24-bit audio you need a Galaxy device equipped with Samsung’s One UI 4.0 and a music streaming service like Qobuz, Tidal or Amazon Music that streams high-res audio tracks. On all other devices, including Android phones and iPhones, those buds default to the AAC audio codec.

Apple AirPods Pro 2 noise canceling testing

The active noise canceling is impacted by how tight a seal you get from the ear tips. If you lose that tight seal, some ambient sound may leak in and you may hit the rare ANC hiccup as the AI shifts gears for a fraction of second to make adjustments (this is a phenomenon with all adaptive noise-canceling earbuds). But it was easy to sense that the noise canceling was reducing more cabin noise during a cross-country flight I took and also muffled more sound when I rode the subway in New York. The buds also have just enough venting to avoid that oppressive occluded feeling you sometimes get with ANC buds.

The noise canceling didn’t feel twice as strong to me as I switched between the AirPods Pro 2 and the original AirPods Pro, but by double the noise canceling power what Apple means is that noise canceling is improved across all frequencies and probably more so with high- and mid-range frequencies that are harder to muffle than lower frequencies. So you’re likely to hear more improvement with the muffling of people’s voices, for example.

Ultimately, the noise canceling is one of the best out there right now and just a slight step behind what I experienced with Bose’s new QuietComfort Earbuds 2, which arguably have the best noise canceling at this moment. But I’ll say it again, the noise-canceling experience can and will vary with the fit of the earbuds, so hopefully, you get a good fit.

If you happen to own an Apple Watch, you can fire up the Noise app — or complication, as Apple calls it — to get a readout of the exact decibel levels the AirPods Pro 2 are reducing with their noise canceling (you just need to have a Watch running WatchOS 9). It’d be nice if you could just see that same dB level check on your iPhone.

Apple AirPods Pro 2 Spatial Audio

I’m not going to talk too much about Apple’s Spatial Audio virtual surround mode, but it’s here and fun to play around with — it’s a nice bonus feature, and Apple seems to do it best compared with other buds that have their own virtual surround or spatial mode with head-tracking (for example, Samsung’s Galaxy Buds 2 Pro use 360 Audio). I prefer using Spatial Audio with movies, but I also tried it with various music tracks, particularly those that Apple designates as Made For Spatial Audio. It doesn’t necessarily make music sound better, but it does make it sound different, and it’s interesting to try it out with tracks you know well and want to hear in a different way.

iOS 16 brings Personalized Spatial audio to any AirPods that support Spatial Audio. Similar to what you do when setting up Face ID, the personalized experience comes from taking pictures of your ears, and the biggest benefit is the more accurate placement of dialogue directly in front of you when you’re watching a movie. That placement doesn’t move even if you turn your head if you have head-tracking turned on (you can also use Spatial Audio in «fixed» setting).

Apple AirPods Pro 2 voice-calling performance

The original AirPods Pro were mostly excellent for making voice calls and these are even slightly better. As I said, the microphones have been upgraded, and there are two beamforming microphones for calls — one on the outside of the bud and one at the bottom of the stem, both of which have some mesh covering them to help reduce wind noise. When you’re using the buds to make a FaceTime call over Wi-Fi instead of a call over a cellular voice network where the audio gets compressed, people may be able to notice a bigger difference in the clarity of your voice compared with what they would hear with the original AirPods Pro. (You can listen to a test call on the Verizon cellular network in my companion video review, at the top of this page.)

The one thing I noticed when comparing the AirPods Pro 2’s voice calling with that of the Bose QuietComfort Earbuds 2 is that when you’re having a conversation, the AirPods Pro 2 let more background noise in, but your voice sounds clearer to callers. When you’re not talking, the Bose earbuds completely silence the background noise — it only bleeds in a bit when you start talking. The AirPods Pro 2 don’t try to silence the background noise; they just reduce it to lower levels. There’s something quite impressive about the Bose almost completely silencing the background noise, but the overall experience for callers (the people you’re talking to) seems to be better with the AirPods Pro 2, because your voice does sound clearer and they can hear you well over the reduced background noise.

I made calls with noise canceling on as well calls with the adaptive transparency on. People you’re talking with can’t hear a difference, but there will be a big difference on your end, particularly if you’re in a noisy environment, where you’ll want to turn the noise canceling on (there’s just enough sidetone to hear your voice in the buds with noise canceling on). In less noisy environments, it’s better to turn transparency on because you can hear your voice as it sounds and you won’t talk too loud. And the transparency does make you feel as if you’re not wearing headphones, though you may still feel them in your ears.

You can use one bud independently — with noise canceling on if you want — and leave the other in the case to charge. It doesn’t matter which one you use when making calls; with the Bose QuietComfort Earbuds it appears that you can only use the right bud for calls if you want to use only a single bud.

Apple AirPods Pro 2 buried features

I’ve spent most of this review focusing on the AirPods Pro 2’s top-level features and the things that people care about most, such as sound quality, noise-canceling and voice-calling performance. But the AirPods Pro do have a number of extra features and settings buried within iOS 16 under the Accessibility setting that allow you to tweak the buds, play masking sounds and even create a custom audiogram. And for those who have slight to moderate hearing loss, there’s a Conversation Boost that turn the buds into hearing amplifiers.

These features aren’t unique to the AirPods Pro 2 — they’re available for all the latest AirPods. But they’re worth exploring, and I suspect we’ll see more features added in the future. For instance, there was some chatter about new health features coming to the AirPods Pro 2. Those haven’t materialized, but you never know what could get added. For example, Spatial Audio didn’t come to the AirPods Pro until well after their initial release, and Apple never even hinted at when it originally launched the headphones.

Another nice little bonus: In addition to charging via Lightning, MagSafe or standard Qi wireless pads, the AirPods Pro 2 can even be juiced up with an Apple Watch magnetic charger.

Apple AirPods Pro 2 compared to other top earbuds

As I said at the beginning, it’s hard to put an exact number on just how much better the new AirPods Pro 2 are than their predecessor. But I’m going to go with somewhere around 40%.

The fact is that when the AirPods Pro came out almost three years ago, it was really their compact size, comfortable fit and Apple-only features like auto switching between all the devices on your iCloud account that were their big selling points. That’s all here still, but now the sound and noise canceling, which were good but not great before, are what you’d expect from a $249 set of buds.

Audio quality is subjective, and some people may slightly prefer the sonic traits of buds like the Bose I mentioned earlier or the Sony WF-1000XM4 or Sennheiser Momentum True Wireless 3, all of which have equalizer options in their companion apps. But others may actually prefer the AirPods Pro 2’s sound; it really does stack up well against what you get with other premium earbuds in this price range.

Final take on Apple AirPods Pro 2

While the AirPods Pro 2 will pair with Android devices, you do lose a lot of their special features, including Spatial Audio, so Android users are better off with buds like Google’s very good Pixel Buds Pro, Samsung’s excellent Galaxy Buds 2 Pro or the Bose QuietComfort Earbuds 2 that I mentioned earlier. And you may find that other buds like the Bose or even Apple’s own Beats Fit Pro, which don’t sound quite as good or offer as good noise canceling or voice calling performance, may fit your ears more securely, which is an important factor when buying wireless earbuds.

I’m among those who wish Apple had made the AirPods Pro 2 look a little different than the originals. (I really do want them to come in more color options.) But if you’re an Apple user, they’re hard to beat so long as they fit your ears. While they may not quite be perfect, they feel like a much more fully evolved, refined product that packs not only an impressive set of features but top-notch performance in a very small design.

Editors’ note: This review was originally published on Sept. 22, 2022 and updated in December to reaffirm our continued positive experience with the headphones and add an Editors’ Choice designation.

Technologies

Motorola’s New 2025 Razr Line Gets a High-End $1,300 Ultra Phone

Technologies

Motorola’s $1,300 Razr Ultra Adds Luxury to the 2025 Foldable Phone Line

The new three-tier Razr series comes with Motorola’s biggest AI push yet. One of the flip phones even has a wooden back like the old Moto X from a decade ago.

Motorola’s hoping that good things can come in threes for its newly announced Razr 2025 line. Specifically, there are three Razr models, with a $1,300 Ultra edition debuting alongside updated versions of the base $700 Razr and the $1,000 Razr Plus.

I spent a little time with the new Motorola Razr phones, and it was hard to notice their differences side by side. The design tweaks and spec changes between the three are slight. I found it easy to mix up the Plus and Ultra models when they’re folded shut, as they both have a 4-inch cover screen. The base Razr uses a 3.6-inch cover display adorned with a colorful bezel. Unfolded, all three phones look tall because each has an interior screen with a narrow aspect ratio compared to a regular smartphone. The Ultra folds out to an expansive 7-inch display, while the Razr and Razr Plus have slightly smaller 6.9-inch screens.

Motorola’s also using the new Razr line to showcase Moto AI and fashionable materials like Alcantara fabric. The new lineup marks Motorola’s largest push into AI — cleverly named Moto AI. Motorola has partnerships with Perplexity, Meta’s Llama AI, Microsoft Copilot and Google Gemini.

It’s quite an aggressive push to expand both Motorola’s Razr line and its AI ambitions, but it makes a lot of sense since Apple, Google and Samsung have also expanded their AI plans while releasing flagship phones at different prices. During a press preview event, Motorola noted that 25% of its Razr customers upgraded from an iPhone. Having a third higher-end Razr option should appeal stronger to customers abandoning the iPhone Pro Max. The Razr Ultra could also tempt someone considering the $1,300 Samsung Galaxy S25 Ultra. While AI features still aren’t the main appeal for customers, the expanded suite of Moto AI tools makes this year’s Razrs more competitive against Apple and Samsung’s AI offerings.

However, the 2025 Motorola Razr line has a noticeable disadvantage against competing foldable phones: they will receive only three years of major software upgrades and four years of security updates. Compared with Google and Samsung’s seven-year commitment to both, it’s about half as long. But with that expectation set, there are a lot of unique design elements to the new Razr line that make it stand out from other phone makers. And that’s worth keeping in mind too.

Motorola’s new Razr line will go on preorder May 7 ahead of a May 15 release date.

Motorola Razr Ultra

The Motorola Razr Ultra is the newest and most powerful member of the family. It has the same Snapdragon 8 Elite chip found in other flagship phones like the OnePlus 13 and Xiaomi 15 Ultra. It also has a wood back option — known as Pantone Mountain Trail. The Razr Ultra is the first Motorola phone to get a wooden back since the Moto X line from a decade ago.

My favorite model, though, is the Pantone Scarab, which is made from velvety black Alcantara fabric — think faux suede or micro suede. The Ultra also comes in magenta-like Pantone Cabaret and Pantone Rio Red.

The phone supports 68-watt wired charging, which is faster than most other flagships, and 30-watt wireless charging. The Ultra also has three 50-megapixel cameras, with a wide and ultrawide lenses on the back and the selfie camera on the interior display.

That 7-inch interior display looks tall and could be a two-handed device for many people when unfolded. The Ultra model I tested did not have an internet connection, but I could easily see how the wider space would be useful for gaming and movie-watching.

On the other hand, the 4-inch cover display feels just right for quick texts and photography. I almost want this smaller display to be a hair taller, as its wider ratio makes it more challenging for viewing content. Both displays have an adaptive refresh rate of up to 165Hz, which makes animations, gameplay play and scrolling social feeds look ridiculously smooth.

The Ultra also has 16GB of memory and comes with either 512GB or 1TB of storage.

Motorola Razr Plus (2025)

Motorola’s Razr Plus gets a smaller revamp compared with last year’s model, and it has many of the same specs from the 2024 version (which earned it a CNET Editor’s Choice award). It has the same Snapdragon 8S Gen 3 processor, 6.9-inch interior screen, 12GB of memory and 256GB of storage. Cameras are also similar. There’s a 50-megapixel wide camera and a 50-megapixel telephoto on the cover display and a 32-megapixel selfie camera on the interior screen.

The Razr Plus gets a few new hardware enhancements that are coming to all three phones. It has a new titanium-reinforced hinge that Motorola says will help its extend its lifespan: 35% more folds than last year’s model. The Razr Plus has IP48 protection for submersion in up to 1.5 meters of water for 30 minutes. This makes the phone, along with the other 2025 Razr models, one of the only foldables that has some level of dust resistance.

The Plus is available in three colors: Pantone Mocha Mousse, Midnight Blue and Hot Pink.

Motorola Razr (2025)

Motorola’s standard Razr also got a small spec bump compared with last year’s standard Razr. It does move up to MediaTek’s Dimensity 7400X processor, which is slightly newer than the 7300 included in the 2024 model. It also keeps the 3.6-inch 90Hz cover display and the 6.9-inch 120Hz interior screen.

Cameras are also largely similar: a 50-megapixel main camera and a 13-megapixel ultrawide on the cover screen and a 32-megapixel selfie camera on the interior display.

The Razr (2025) comes in four Pantone-branded colors: Spring Bud (green), Gibraltar Sea Blue, Parfait Pink and Lightest Sky (white).

Moto AI

Moto AI debuted last year on the 2024 Razr and Razr Plus. Motorola will partner with several AI companies to significantly upgrade Moto AI in 2025. Moto AI features can be activated with a dedicated button or by looking and speaking directly at the phone.

Motorola says that Moto AI, along with integrated services like Perplexity, Copilot and Gemin, will complement each other. For instance, Perplexity can help with research-based tasks like vacation planning and will partly power Moto AI’s Next Move feature that offers suggestions based on what’s happening on your screen. Llama AI can summarize notifications for Moto’s Catch Me Up. Moto’s Pay Attention and Remember This are meant to help organize notes, audio transcriptions, contextual photos and screenshots. Other general queries can be fielded by either Copilot or Gemini.

Motorola’s own AI will also pitch in for a variety of photography enhancement features. These include Signature Style for customizing the look of your photos as well as a Group Shot feature that can merge multiple photos together to ensure one where no one is blinking.

Motorola’s earbuds get crystals and Bose

Motorola’s fashion-forward ambitions didn’t stop at just the Pantone-colored Razr line. The company also unveiled the Moto Buds Loop open-style earbuds, which include Swarovski crystals along with a Sound by Bose badge. Pricing and availability weren’t announced yet, but the earbuds look like small earrings and hook across the ear. Motorola says that the open style lets in ambient noise (which can be good for staying alert in public places). The buds have a dual-microphone system and AI for voice calls and reducing background noise.

Motorola Razr (2025) specs vs. Motorola Razr Plus (2025), Motorola Razr Ultra

	Motorola Razr (2025)	Motorola Razr Plus (2025)	Motorola Razr Ultra
Cover display size, tech, resolution, refresh rate	3.6-inch pOLED; up to 90Hz variable refresh rate	4-inch pOLED; 1,272 x 1,080 pixels; up to 165Hz variable refresh rate	4-inch pOLED; up to 165Hz variable refresh rate
Internal display size, tech, resolution, refresh rate	6.9-inch AMOLED; FHD+; up to 120Hz variable refresh rate	6.9-inch pOLED; FHD+; 2,640 x 1,080 pixels; up to 165Hz variable refresh rate	7-inch AMOLED; up to 165Hz variable refresh rate
Pixel density	Cover: 413 ppi; Internal: 413 ppi	Cover: 417 ppi; Internal: 413 ppi	Cover: 417 ppi; 464 ppi
Dimensions (inches)	Open: 2.91 x 6.74 x 0.29 inches Closed: 2.91 x 3.47 x 0.62 inches	Open: 2.91 x 6.75 x 0.28 inches Closed: 2.91 x 3.47 x 0.6 inches	Open: 2.91 x 6.75 x 0.28 inches Closed: 2.91 x 3.47 x 0.62 inches
Dimensions (millimeters)	Open: 73.99 x 171.30 x 7.25mm Closed: 73.99 x 88.08 x 15.85mm	Open: 73.99 x 171.42 x 7.09mm Closed: 73.99 x 88.09 x 15.32mm	Open: 73.99 x 171.48 x 7.19mm Closed: 73.99 x 88.12 x 15.69mm
Weight (grams, ounces)	188g (6.63 oz)	189g (6.67 oz)	199g (7 oz)
Mobile software	Android 15	Android 15	Android 15
Cameras	50-megapixel (wide), 13-megapixel (ultrawide)	50-megapixel (wide), 50-megapixel telephoto	50-megapixel (wide), 50-megapixel (ultrawide)
Internal screen camera	32-megapixel	32-megapixel	50-megapixel
Video capture	4K	4K	4K
Processor	MediaTek Dimensity 7400X	Snapdragon 8s Gen 3	Snapdragon 8 Elite
RAM/storage	8GB + 256GB	12GB + 256GB	16GB + 512GB, 1TB
Expandable storage	None	None	None
Battery	4500 mAh	4,000 mAh	4,700 mAh
Fingerprint sensor	Side	Side	Side
Connector	USB-C	USB-C	USB-C
Headphone jack	None	None	None
Special features	IP48 rating, dual stereo speakers, 30-watt wired charging, 15-watt wireless charging, 1,700 nit peak brightness on cover display, 3,000 nit peak brightness on main display, 5G.	IP48 rating, Corning Gorilla Glass Victus on front, titanium-reinforced hinge, 2,400 peak brightness on cover display; 3,000 nit peak brightness on main display, 5G, Wi-Fi 6/6E, Wi-Fi 7, 45-watt wired charging, 15-watt wireless charging, 5-watt reverse charging.	IP48 rating, 68-watt wired charging, 30-watt wireless charging, 5-watt reverse charging, dual stereo speakers, Corning Gorilla Glass Ceramic cover dispaly, 3,000 nits peak brightness on cover display, 4,500 nits peak brightness on main display, 5G.
US price starts at	$700	$1,000	$1,300

Technologies

Adobe and LinkedIn Are Teaming Up to Help Creators Verify Images’ Authenticity

The partnership allows the new Adobe content authenticity app to verify that a creator is who they say they are.

Adobe’s next step forward in its content authenticity efforts is here. The Adobe content authenticity app is now in public beta, available for anyone to try. With the app, you can attach content credentials to all your digital images and photos.

Content credentials are a kind of invisible digital signature that’s added after a project is finished. Right now, you can add them to images, with support for videos and audio coming soon. Besides your name, content credentials can include your social media handles, personal website and can disclose any AI usage. You can also use these credentials to signify that you don’t want your work to be used to train AI models.

One of the best parts about the app is that you don’t need a Creative Cloud subscription to use it. So even if you don’t want to pay for Adobe programs, you can quickly sign up for a free Adobe account and use the app to create content credentials and apply them to your digital work.

Creators who post their work online know that it’s all too easy for people to steal, misattribute or erase the original creator from a piece of work. That’s where the new partnership with LinkedIn comes in to give content credentials a little more security.

Currently, LinkedIn offers three types of verifications on its platform: identity, workplace and educational. You likely already have at least one if you’re a semiregular LinkedIn user. You can get a workplace verification by using your work email, or you can get an identity verification using a form of government-issued ID. LinkedIn’s new «Verified on LinkedIn» program will help people use these verifications in other corners of the internet. If you’re verified on LinkedIn, those credentials will appear in your Adobe content credentials account. You’ll also be able to apply your LinkedIn verifications on TrustRadius, G2 and UserTesting.

«Using Verified on LinkedIn, users will be able to use the verifications they’ve completed on LinkedIn to show who they are across the different online platforms they use, boosting trust, confidence and credibility,» Oscar Rodriguez, vice president of trust at LinkedIn, said in a statement.

When you’re inside the content authenticity app, you can batch apply credentials to up to 50 images at a time — a highly requested feature that came out of the private beta, Andy Parsons, senior director of content authenticity at Adobe, told CNET in an interview. You can also use the content credentials app to inspect tags added to other images. The content credential browser extension is also available, if you want the ability to view credentials wherever you scroll online.

Content provenance, or how we know where a piece of content originates, is more important than ever in the age of AI. The content credential app is the result of Adobe’s involvement with a larger group called the Coalition for Content Provenance and Authenticity, or C2PA. The group advocates for an open technical standard to help people easily see where an image, video or another piece of content came from. Other members include Google, Meta and OpenAI — all heavyweights in the generative AI market. LinkedIn is now also joining, but its parent company, Microsoft, is a longtime member.

For more, check out our hands-on testing of the new Photoshop iPhone app and the fight between Adobe and creators over the future of AI.