Technologies
I’ve Been Tracking Tariff Price Impacts Every Day: Some Are Steady, But Don’t Get Comfy
CNET is keeping track of prices for several key products as prospects for the months ahead remain uncertain.
Amazon this week claimed that is prices were remaining steady, but the news about President Donald Trump’s tariffs and the economic fallout isn’t getting any rosier: Just this week, Subaru announced that prices on certain models were getting hiked soon. While the Japanese firm didn’t explicitly call out tariffs as the reason, the fact that the increases were only coming for the US market was telling.
This followed on the heels of perhaps the largest retailer to issue a price increase warning: Walmart. During a May 15 earnings call, the country’s largest grocery chain said that prices for things like toys, tech and food would be going up by the summer. This prompted a response from Trump, who demanded that Walmart not increase prices and eat the costs themselves. This wouldn’t be the first time that the president has lashed out against a company for potentially telling the truth about his tariff’s inflating prices — which, as I’ve written about extensively here on CNET, is absolutely the case.
In this article, I’ve been tracking just that: the daily effect of Trump’s tariffs on the prices of 11 popular products you might want or need to buy, whether it be a new phone, laptop or your daily coffee. So far, we’ve seen notable price hikes for the flagship Xbox game console, while everything else has, as Amazon claimed, remained steady aside from occasional fluctuations that might not be tariff-related. That sort of consistency is far from certain, however, especially with new reports emerging that Apple might be looking to make iPhones more expensive this year.
CNET Tariff Tracker Index
Above, you can check out a chart with the average price of the 11 included items over the course of 2025. This will help give you a sense of the overall price changes and fluctuations going on. Further down, you’ll be able to check out charts for each individual product being tracked.
A recent tariff agreement with China, much-hyped by the White House, did significantly cut tariff rates against the US’s biggest trading partner. The new 30% rate is only temporary, however, and still historically high. It just looks more reasonable next to the ludicrous 145% rate that was previously in place. As those negotiations move along, companies continue to warn of impending price hikes in order to deal with the new tariffs, including Sony, which could potentially mean a price hike for its ever-popular PlayStation 5 consoles.
We’ll be updating this article regularly as prices change. It’s all in the name of helping you make sense of things, so be sure to check back every so often. For more, check out CNET’s guide to whether you should wait to make big purchases or buy them now and get expert tips about how to prepare for a recession.
Methodology
We’re checking prices daily and will update the article and the relevant charts right away to reflect any changes. The following charts show a single bullet point for each month, with the most recent one labeled “Now” and showing the current price. For the past months, we’ve gone with what was the most common price for each item in the given month.Â
In most cases, the price stats used in these graphs were pulled from Amazon using the historical price tracker tool Keepa. For the iPhones, the prices come from Apple’s official materials and are based on the 128-gigabyte base model of the latest offering for each year: the iPhone 14, iPhone 15 and iPhone 16. For the Xbox Series X, the prices were sourced from Best Buy using the tool PriceTracker. If any of these products happen to be on sale at a given time, we’ll be sure to let you know and explain how those price drops differ from longer-term pricing trends that tariffs can cause.
The 11 products we’re tracking
Mostly what we’re tracking in this article are electronic devices and digital items that CNET covers in depth, like iPhones and affordable 4K TVs — along with a typical bag of coffee, a more humble product that isn’t produced in the US to any significant degree.Â
The products featured were chosen for a few reasons: Some of them are popular and/or affordable representatives for major consumer tech categories, like smartphones, TVs and game consoles. Others are meant to represent things that consumers might buy more frequently, like printer ink or coffee beans. Some products were chosen over others because they are likely more susceptible to tariffs. Some of these products have been reviewed by CNET or have been featured in some of our best lists.
- iPhone 16, 128GB
- Duracell AA batteries, 24-pack
- Samsung DU7200 65-inch TV
- Xbox Series X
- Apple AirPods Pro 2 with USB-C case
- HP 962 CMY Printer Ink
- Anker 10,000-mAh, 30-watt power bank
- Bose TV speaker
- Oral-B Pro 1000 electric toothbrush
- Lenovo IdeaPad Flex 5i Chromebook, 256GB
- Starbucks 28-ounce ground dark roast coffee
Below, we’ll get into more about each individual product.
iPhone 16
The iPhone is the most popular smartphone brand in the US, so this was a clear priority for price tracking. The iPhone has also emerged as a major focal point for conversations about tariffs, given its popularity and its susceptibility to import taxes because of its overseas production, largely in China. Trump has reportedly been fixated on the idea that the iPhone can and should be manufactured in the US, an idea that experts have dismissed as a fantasy. Estimates have also suggested that a US-made iPhone would cost as much as $3,500.
Apple has made several moves this year to protect its prices in the US as much as possible, like flying in bulk shipments of product ahead of the tariffs taking effect and working to move production for the American market from China to India, where tariff rates are less severe. This latter move provoked a response from Trump, given his noted fixation on the iPhone, saying on Thursday that he “had a little problem” with Tim Cook over the move, claiming without evidence that the Apple CEO pledged to bring more manufacturing to the US. Cook and others close to the company for years say that the supply chains for its products are too complex to move manufacturing entirely to the US.
Duracell AA batteries
A lot of the tech products in your home might boast a rechargeable energy source but individual batteries are still an everyday essential and I can tell you from experience that as soon as you forget about them, you’ll be needing to restock. The Duracell AAs we’re tracking are some of the bestselling batteries on Amazon.
Samsung DU7200 TV
Alongside smartphones, televisions are some of the most popular tech products out there, even if they’re an infrequent purchase. This particular product is a popular entry-level 4K TV and was CNET’s pick for best overall budget TV for 2025. Unlike a lot of tech products that have key supply lines in China, Samsung is a South Korean company, so it might have some measure of tariff resistance.Â
Xbox Series X
Video game software and hardware are a market segment expected to be hit hard by the Trump tariffs. Microsoft’s Xbox is the first console brand to see price hikes — the company cited “market conditions” along with the rising cost of development. Most notably, this included an increase in the price of the flagship Xbox Series X, up from $500 to $600. Numerous Xbox accessories were also affected, and the company also said that “certain” games will eventually see a price hike from $70 to $80.
Initially, we were tracking the price of the much more popular Nintendo Switch as a representative of the gaming market. Nintendo has not yet hiked the price of its handheld-console hybrid and stressed that the $450 price tag of the upcoming Switch 2 has not yet been inflated because of tariffs. Sony, meanwhile, has so far only increased prices on its PlayStation hardware in markets outside the US.
AirPods Pro 2
The latest iteration of Apple’s wildly popular true-wireless earbuds are here to represent the headphone market. Much to the chagrin of the audiophiles out there, a quick look at sales charts on Amazon shows you just how much the brand dominates all headphone sales.Â
HP 962 CMY printer ink
This HP printer ink includes cyan, magenta and yellow all in one product and recently saw its price jump from around $72 — where it stayed for most of 2025 — to $80, which is around its highest price over the last five years. We will be keeping tabs to see if this is a long-term change or a brief uptick.
This product replaced Overture PLA Filament for 3D printers in this piece, but we’re still tracking that item.
Anker 10,000-mAh, 30-watt power bank
Anker’s accessories are perennially popular in the tech space and the company has already announced that some of its products will get more expensive as a direct result of tariffs. This specific product has also been featured in some of CNET’s lists of the best portable chargers. While the price has remained steady throughout the year, it is currently on sale for $16 on Amazon, but only for Prime members.
Bose TV speaker
Soundbars have become important purchases, given the often iffy quality of the speakers built into TVs. While not the biggest or the best offering in the space, the Bose TV Speaker is one of the more affordable soundbar options out there, especially hailing from a brand as popular as Bose.
Oral-B Pro 1000 electric toothbrush
They might be a lot more expensive than their traditional counterparts, but electric toothbrushes remain a popular choice for consumers because of how well they get the job done. I know my dentist won’t let up on how much I need one. This particular Oral-B offering was CNET’s overall choice for the best electric toothbrush for 2025.
Lenovo IdeaPad Flex 5i Chromebook
Lenovo is notable among the big laptop manufacturers for being a Chinese company making its products especially susceptible to Trump’s tariffs.
Starbucks Ground Coffee (28-ounce bag)
Coffee is included in this tracker because of its ubiquity –I’m certainly drinking too much of it these days –and because it’s uniquely susceptible to Trump’s tariff agenda. Famously, coffee beans can only be grown within a certain distance from Earth’s equator, a tropical span largely outside the US and known as the “Coffee Belt.”Â
Hawaii is the only part of the US that can produce coffee beans, with data from USAFacts showing that 11.5 million pounds were harvested there in the 2022-23 season — little more than a drop in the mug, as the US consumed 282 times that amount of coffee during that period. Making matters worse, Hawaiian coffee production has declined in the past few years.
All that to say: Americans get almost all of their coffee from overseas, making it one of the most likely products to see price hikes from tariffs.
Technologies
25 years after 9/11, the U.S. starts rolling back travel restrictions, from liquids to gate access
Years after 9/11, the U.S. government is walking back some security screenings as threats and technology evolve.
The Sept. 11, 2001, terror attacks reshaped how we travel, from how we pack our toiletries to what we wear when we fly. Airport checkpoints for almost a quarter century for most travelers have meant shoes off. Limitations on liquids. And no tearful, cinematic gateside farewells or joyful welcomes.
But 25 years later, the U.S. government is starting to ease some of the restrictions, which include measures that were tied to other attacks attempted in the months after 9/11.
Last year, the Department of Homeland Security, which was formed after the attacks, said flyers can leave their shoes on at airports, a major change for travelers going through regular security.
That rule was introduced after Richard Reid, who became known as the âshoe bomber,â tried and failed to ignite explosive material in his shoe on a Paris-to-Miami flight in December 2001.
Rules for liquids are officially unchanged. Those regulations for liquids in carry-ons stem from 2006, when British officials foiled a plot to bring liquid explosives on flights.
New scanners installed at some airport checkpoints allow travelers to leave liquids in their bags before going through screening, though availability varies by airport and checkpoint. Limits on liquid container size remain in effect.
âThe technologies today are better than they were a long time ago and some of the technology thatâs been deployed is better than it was five years ago,â said Jeff Price, a professor at the Metropolitan State University of Denverâs Department of Aviation and Aerospace Science and an airport management consultant.
Another change since that era is the number of options customers have for airport screening. The Transportation Security Administration, for $76.75 covering five years, offers PreCheck, in which travelers undergo prescreening services and can use expedited screening lanes.
âIf youâve got a few bucks, yeah, you can reduce the amount of screening and jump the line,â Price said. âThe other side of that is when you do become a member of PreCheck, you give up a lot more of your personal data to the government, and thatâs the trade-off.â
Thereâs also a private option with Clear, with a shorter identification check line, in exchange for prescreened biometric data.
Gate greetings return
The new changes are going beyond security.
TSA this week launched a free program allowing eligible trusted travelers, including TSA PreCheck members, to apply for access to secure gate areas without a boarding pass.
The program is called âGateside,â and the agency has rolled it out at 13 U.S. airports, including Dallas Fort Worth International Airport, Los Angeles International Airport, Detroit Metropolitan Wayne County Airport and Salt Lake City International Airport.
The area beyond TSA screening has been heavily restricted since 9/11. In launching the program, the agency said PreCheck members who use the program can âmeet family members at their gate, join a friend on a long layover for lunch or dinner, visit airport dining and shopping locations, or greet service members returning from deployment.â
Participants must apply online one to three days in advance and receive approval before entering through security.
Privatization attempt
Some of the tweaks to security have been more rocky.
The TSA late last month scrapped a program it called TSA Gold+ that would provide privatized security at certain airports.
The new head of TSA, David Cummins, who took the top role in early August, said that a new screening partnership program will âreplace TSA Gold+ to better harness the role of the private sector in delivering a safer, more secure, and more efficient aviation system.â
TSA didnât respond to requests for further comment.
Tampa International Airport in Florida had reviewed the program starting in May, in part because it could shield the airport from the impact of government shutdowns, airport Chief Operating Officer John Tiliacos told reporters last month. Those shutdowns left TSA officers without regular paychecks for months, and staffing shortages led to long lines at airports around the country. The chance to add new technology was also a draw.
Tampa decided not to move forward with the program, and TSA announced its replacement shortly after. Tampaâs Tiliacos told reporters last month âwe werenât quite satisfied that we were getting all of the answers to our questions regarding the technologyâ and that drove the airportâs decision to opt out.
Evolving threats
While some rules travelers have lived with for decades might be fading, the aviation sector is still dealing with changing threats.
âYou have AI. Youâve got cybersecurity issues that continue to pop up. Drones are a major issue,â said Keith Jeffries, vice president of aviation security company K2 Security Screening Group, who is retired from the TSA and was the agencyâs security director at Los Angeles International Airport. âItâs the role of security and protecting, especially the transportation sector, itâs getting broader, and other technologies are trying to keep up.â
As security technology evolves, so does the energy of potential attackers to overcome whatever obstacle they have and send their message.
Deterrents are important, but Jeffries said: âThere is no such thing as the perfect security mousetrap. It doesnât exist.â
Technologies
Houthis reportedly advance to key Red Sea island, further threatening crucial oil choke point
The advance raises the threat to shipping near the Bab el-Mandeb Strait, a waterway that connects the Red Sea to the Gulf of Aden to global markets.
The Iran-backed Houthis reportedly advanced to Yemenâs strategic Perim Island on Friday, delivering a major boost to the militant groupâs push to take control of one of the worldâs most important shipping choke points.
The capture of Perim Island, which was reported by several news agencies, citing multiple Yemeni government sources, comes just one day after the Houthis seized Yemenâs port city of Mokha on the Red Sea coast. CNBC could not independently confirm the report.
The rapid ground offensive is seen as a severe setback to Saudi Arabia and the Yemeni forces it backs and puts Iran and its proxies on course to exercise control over two critically important oil choke points on either side of the Arabian Peninsula: the Bab el-Mandeb Strait and the Strait of Hormuz.
Perim Island is a small and rocky area of land that divides the Bab el-Mandeb Strait, a waterway that connects the Red Sea to the Gulf of Aden and to global markets.
There are concerns that the Houthisâ advance toward the Bab el-Mandeb Strait could have significant ramifications for global trade, particularly if the militant group ratchets up threats or attacks on Red Sea shipping.
The Houthi advance prompted Saudi Crown Prince Mohammed bin Salman to personally press President Donald Trump for U.S. military intervention, MS NOW reported later Friday, according to a person familiar with the conversations.
The crown prince spoke with Trump twice Thursday and urged him to strike the Iranian-backed group as it closed in on the Bab el-Mandeb. Trump declined, saying the U.S. does not plan to widen its regional military campaign to include the Houthis, according to the person, who was granted anonymity because of the sensitive nature of the conversations. Axios first reported the calls.
A senior administration official told CNBC the U.S. remains focused on protecting core national security interests, including freedom of navigation in the Red Sea, âwhile empowering our regional partners to take the lead in managing and resolving regional security challenges.â
The official added that the U.S. is âin continuous dialogue with Saudi Arabia.â
The capture of Mokha marked a âmajor blowâ to Saudi Arabia as it raises the possibility of the group exerting a tighter grip on the Bab el-Mandeb Strait, according to Hamish Kinnear, principal Middle East and North Africa analyst at risk intelligence company Verisk Maplecroft.
Mokha is situated about 75 kilometers (46 miles) north of the Bab el-Mandeb Strait.
âThe Houthis were already threatening Saudi shipping from previous positions, but their capture of Mocha opens up the possibility of further advances towards the Bab el-Mandeb coastline and a tighter grip on the chokepoint,â Kinnear said in a research note.
As the war continues, Kinnear said both Tehran and Washington believe time is on their side, making a new truce unlikely for now.
âOil and gas prices, and more specifically refined products such as diesel, will continue to tick upwards while that remains the case â even if US convoys and Strait of Hormuz export alternatives cushion the price impact,â Kinnear said.
The strategic importance of the Bab el-Mandeb Strait has grown significantly since the start of the U.S. and Israelâs war against Iran in late February, with the waterway emerging as an alternative route for crude moving toward Asia.
What next for oil prices?
Oil prices traded sharply lower on Friday, but both major benchmarks could still end the week above $100 per barrel for the first time since mid-May.
International benchmark Brent crude
The resilience of the oil market is being tested by a clearer recognition of the mounting threat to regional supply, strategists at ING said, with energy market participants seen repricing both the duration and severity of the conflict.
Even as flows continue through the Strait of Hormuz, INGâs strategists said flows remain well below prewar levels, underlining how fragile the situation has become.
âSaudi energy infrastructure and crude oil exports from the Red Sea are increasingly at risk, with the Houthis in Yemen targeting Saudi Arabia,â INGâs Warren Patterson and Ewa Manthey said in a research note published Friday.
âAs the Houthis have taken control of the Red Sea port of Mokha in Yemen, recent events increase the threat to shipping around the Bab al-Mandeb Strait,â they added.
â Luke Fountain contributed to this report.
Technologies
Wall Street firm believes the AI stock market boom is ‘nearing an end.’ Here’s why
Stretched earnings expectations, extreme concentration and surging equity issuance point to growing bubble risks.
A range of equity market bubble indicators show that while the S & P 500 âs rally has further to run this year, its medium-term prospects look poor given how frothy the market has become, according to Capital Economics. âMost indicators suggest the AI equity boom is nearing an end,â Capital Economicsâ senior market economist James Reilly said Thursday in a note. Capital has been more bullish than most on the stock market since mid-2023, reflecting a view that AI will be a transformative technology. Its year end-2026 S & P 500 forecast has consistently been above consensus. But the firm has also maintained that the AI-driven rally is a bubble that will eventually burst. To assess and spot a late-stage market bubble, Reilly looks at eight indicators including valuations, earnings, index concentration, equity issuance and foreign interest in U.S. equities. Some of those measures are already at or near levels that preceded previous stock market peaks. The analysis shows that while market variables such as earnings expectations look consistent with a market top, others such as volatility and leverage look slightly less alarming. Earnings stand out as the biggest warning sign. Expectations for S & P 500 earnings growth are around levels seen only at the peak of the dot-com bubble, while long-term EPS growth forecasts have surged to a record high. According to Reilly, the heavy concentration of this expected growth in the tech sector means that any signs of weakness in the tech firmsâ earnings will weigh heavily on the index. Other indicators are also flashing warning signs. Index concentration is around dot-com-era extremes, net equity issuance has turned positive and foreign ownership of U.S. stocks is at a record high. Reilly said another wave of IPOs and share sales could be particularly significant, since similar issuance booms have historically coincided with market peaks. âOn past form, this suggests that the end of the bubble is just months away, rather than years,â he said. Measures of leverage are not yet alarming compared to other factors, though the analyst warns that they are heading in a âconcerning direction.â While volatility metrics look consistent with a mid -stage bubble, Reilly notes that constituent -level volatility isnât as extreme as it was near the end of the dotcom boom. âWhile we continue to think that the S & P 500 will rally from around 7,650 now to 8,250 by end-2026 , we ultimately forecast it to fall back to 6,500 by end -2027,â he wrote. Those assumptions would equate to 8% upside this year and a 21% slide in 2027.
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