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Apple Watch Shipments Sharply Decline, Dropping Nearly 20% in 2024

Counterpoint’s latest report shows an ongoing dropoff in Apple Watch interest — and that’s before taking tariffs into account.

Things are not looking great for Apple’s smartwatch line. Market research company Counterpoint has released its latest report on Apple Watch performance, and it found that Apple Watch shipments, after dropping by 10% in 2023, fell sharply by almost 20% year-over-year in 2024.

The drop in shipments is attributed to a variety of factors unique to Apple, since its competitors like Huawei and Xiaomi saw growth during the same period, Counterpoint said. Issues include a lack of upgrades in the latest Apple Watch models and an overall lack of interest in the new Apple Watch 10 ($399 at Apple) from the North American market, which seems to be growing more price-conscious. 

The current research does not include the impact of 2025, which have been a confusing ride for Apple so far and could lead to higher Apple Watch prices, availability issues for Americans or manufacturing problems for Apple products due to the ongoing tariffs situation. Keep track of the latest impact here with CNET’s tariff tracker.

When we reached out to Counterpoint analysts for more information on how Apple Watch sales may look this year, Research Director Jeff Fieldhack got back to CNET with important framing for these trends. «Most Apple watches entering the US come from Vietnam — so we are watching the Vietnam tariff situation,» he said. «If there are no exemptions or trade deals, we expect US consumers to pay for the increased costs of tariffs. We do not believe Apple or any other companies in the value chain to end consumers will absorb the cost of tariffs.»

However, two interesting smartwatch areas are bucking the trend and seeing notable growth: India, which was one of the only regions to see growth in Apple Watch shipments; and kid’s smartwatches, which was the only sector to see global growth in the 2024 smartwatch industry.

To return to year-over-year growth, Counterpoint suggests that Apple focus on releasing new models for its Watch SE and Watch Ultra lines, as well as focusing on substantial design upgrades for its new watches. 

Counterpoint and Apple didn’t immediately respond to requests for comment.

Technologies

Today’s NYT Mini Crossword Answers for Saturday, Nov. 1

Here are the answers for The New York Times Mini Crossword for Nov. 1.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.


Need some help with today’s Mini Crossword? It’s the big Saturday version, so it could take some time. Read on for the answers. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.

Mini across clues and answers

1A clue: Ethically sourced, as some egg
Answer: CAGEFREE

9A clue: Residents of Tehran
Answer: IRANIANS

10A clue: Air sign?
Answer: SKYWRITE

11A clue: ___ Faire (medieval-themed festival, informally)
Answer: REN

12A clue: Athlete from Cleveland or the University of Virginia
Answer: CAVALIER

17A clue: Kind of bathing suit
Answer: ONEPIECE

18A clue: Musical whizzes
Answer: MAESTROS

Mini down clues and answers

1D clue: Certain gender identity
Answer: CIS

2D clue: Holy object sought in the first «Indiana Jones» movie
Answer: ARK

3D clue: ___ pride
Answer: GAY

4D clue: Completely surrounds
Answer: ENWRAPS

5D clue: Like a cozy campsite on a cool autumn night, say
Answer: FIRELIT

6D clue: Washington’s Mount ___, the highest peak in the Cascades
Answer: RAINIER

7D clue: Sinus-treating doctor, for short
Answer: ENT

8D clue: Opposite of WNW
Answer: ESE

12D clue: _ _ _mon URL ending
Answer: COM

13D clue: De Armas who starred in 2025’s «Ballerina»
Answer: ANA

14D clue: Shape of flying geese
Answer: VEE

15D clue: Prefix with friendly
Answer: ECO

16D clue: Restaurant booking, informally
Answer: RES

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Technologies

Kim Kardashian Denies the Moon Landing and NASA Corrects Her Publicly

It’s one reality TV actor versus another, as Real World alum and acting NASA administrator Sean Duffy tells Kardashian she’s wrong.

NASA says we’ve been to the moon six times. Kim Kardashian says the first time was faked. On a recent episode of The Kardashians, the reality-show star was chatting with actress Sarah Paulson about astronaut Buzz Aldrin, the second man to walk on the moon. That’s when Kardashian revealed she doesn’t believe the 1969 moon landing is real.  


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In an interview, Aldrin was asked about the scariest moment of the Apollo 11 mission. Kardashian quotes his reply, «There was no scary moment because it didn’t happen. It could’ve been scary, but it wasn’t because it didn’t happen.» 

It’s unclear which interview this was, or what exactly Aldrin was referring to, although it seems like he’s saying a certain frightening moment didn’t come to pass. But Kardashian took the quote to mean the entire moon landing was a hoax that Aldrin chose to reveal via that one quote.

 «So I think (the moon landing) didn’t happen,» she said.

NASA acting administrator (and former participant on reality show The Real World) Sean Duffy took exception to the sentiment, replying on X «Yes, Kim Kardashian, we’ve been to the moon before…6 times!»

The US did in fact land on the moon on July 20, 1969, with Aldrin and fellow astronaut Neil Armstrong both walking on the lunar surface. Armstrong died in 2012. Aldrin is now 95.

In 2002, Aldrin, then 72, punched a conspiracy theorist who tried to get him to swear the moon landings was faked.

«We won the last space race and we will win this one too!» Duffy told Kardashian on X. He later invited her to an upcoming launch at Kennedy Space Center, though she did not immediately accept.

Kardashian did not respond to a request for comment.

Photos: Apollo 11’s landscapes and moon rocks

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Technologies

Tesla’s New Range of Affordable Electric Cars: Here’s How Much They Cost

The stripped-down versions of the Model Y and Model 3 come with a lower price point.

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