Technologies
Don’t Buy an iPhone Until You See How Tariffs Could Double the Price. We Do the Math
Apple may spread higher costs across all products and services, says this expert. Here’s how to save if you need a phone.
President Donald Trump backed down from his sweeping «reciprocal tariffs» this week, but he upped the tax on goods from China to 125% and left the 10% tariff on other imports from other countries. Experts say you should expect to pay more for your next iPhone.
Trump announced the 90-day pause on his social media platform for all countries because they didn’t retaliate with their own tariffs. The lone exception was China, where Apple produces most of its products, which has responded to each of Trump’s tariff hikes this year by increasing tariffs on US products. The White House announced a 125% tariff on Wednesday, then clarified on Thursday that this is on top of the 20% tariffs imposed since February, increasing this year’s tariffs on China to 145%.
If Apple passed the China tariff costs on to customers, the iPhone 16 Pro Max with 1TB of storage could increase from $1,599 to nearly $3,600 — assuming that the previously imposed20% tariff was already incorporated into the current price.
That kind of sticker shock would cause many of us to reconsider purchasing a new iPhone, especially amid economic uncertainty. But Apple has ways to offset the impact of tariffs through its services — including its music, news and data plans — according to supply chain expert Joe Hudicka.
«Apple will likely absorb some of the tariff costs up front to keep sticker prices stable, then pass the rest on to consumers gradually through service bundles, device longevity and ecosystem upgrades,» he said. «Consumers will still pay, just not all at once.»
Apple has started to move some of its manufacturing to other countries, including India and Vietnam. Those countries were originally hit with their own «reciprocal tariffs» yesterday — Vietnam with a 46% hike and India a 26% increase — but were among the reprieved. However, they still face the 10% baseline tariff that went into effect last week.
And though experts don’t expect costs to rise on a 1-to-1 basis with tariffs on goods from China — and other countries — you should expect increases. It’s unclear, however, exactly how much of an impact the tariffs will actually have on prices. If rising prices cause demand to plummet, experts note that Apple and other producers could reduce their prices to stay competitive.
If you’re in the market for a new Apple device or an imported gaming system, like the Nintendo Switch 2 or PlayStation 5 Pro, here’s how tariffs could raise prices, and what you should do to prepare.
How much could iPhone prices go up with tariffs? We do the math
If the full cost of tariffs were passed on to shoppers, we’d see a 125% increase in prices on Apple products produced in China. Apple has moved some of its production to other countries, but most iPhones are still manufactured in China.
Here’s how it could affect the cost of an iPhone if the full tariffs were applied:
How could tariffs increase iPhone prices?
| Current price | China (125%) | Other country (10%) | |
|---|---|---|---|
| iPhone 15 (128GB) | $699 | $1,573 | $769 |
| iPhone 15 Plus (128GB) | $799 | $1,798 | $879 |
| iPhone 16e (128GB) | $599 | $1,348 | $659 |
| iPhone 16 (128GB) | $799 | $1,798 | $879 |
| iPhone 16 Plus (128GB) | $899 | $2,023 | $989 |
| iPhone 16 Pro (128GB) | $999 | $2,248 | $1,099 |
| iPhone 16 Pro Max (256GB) | $1,199 | $2,698 | $1,319 |
| iPhone 16 Pro Max (1TB) | $1,599 | $3,598 | $1,759 |
But there’s a lot more that goes into the price of an iPhone than simply where it’s manufactured. Apple sources components for its products from a long list of countries, which could face higher tariffs after the pause. And a tariff on goods doesn’t necessarily mean prices will go up by the same amount. If companies want to stay competitive, they could absorb some of the costs to keep their prices lower.
«It won’t be as high as one-to-one in terms of the tariff increases,» said Ryan Reith, group vice president for IDC’s Worldwide Device Tracker suite, which includes mobile phones, tablets and wearables. «The math isn’t as clear cut as that on the tariffs.»
Will other tech products also see price hikes?
Smartphones aren’t the only devices expected to increase prices because of tariffs. Best Buy and Target warned consumers last month to expect higher prices for everything after the latest round of tariffs went into effect. February’s tariff hike had already prompted Acer to announce that it was raising prices on its laptops.
Apple announced a $100 price cut on its new MacBook Air last month, a day after the last round of tariffs took effect. In what was widely viewed as an attempt to persuade Trump to «carve out» an exemption from the latest tariffs, Apple announced in February that it would spend more than $500 billion in the next four years to expand manufacturing operations in the US.
«They already committed $500 billion to US manufacturing, and there was no carve out for Apple,» Patti Brennan, a certified financial planner and CEO of Key Financial, said in an email. «Expect the prices to double for their products.»
However, regardless of the exact amount, expect tariffs on goods from China and other countries to translate into higher prices for consumers. That means the tech you use daily, like imported smartphones, tablets, laptops, TVs and kitchen appliances, could get even more expensive this year.
What’s going on with tariffs?
Trump announced a 10% baseline tariff on all imports plus «reciprocal tariffs» on imports from more than 180 countries on April 2, which he dubbed «Liberation Day.» He’s long touted tariffs as a way to even the trade deficit and raise revenue to offset tax cuts, although many economists say that tariffs could lead to higher prices and may end up hurting the US economy. Stock prices plummeted after Trump’s announcement as markets reacted poorly to the sweeping tariffs.
Trump has taken an especially hard stance on China, which was already subject to tariffs that Trump ordered during his first term in office. He started in February, imposing 20% in tariffs, then announced last week a 34% tariff on goods from China. Earlier this week, he added another 50% tariff before landing yesterday on the 125% tariff against China. China has responded with its own tariffs after each of Trump’s announcements.
Tariffs, in theory, are designed to financially impact other countries because their goods are being taxed. Tariffs are paid by the US company importing the product, and this upcharge is usually — but not always — passed on to the consumer in the form of higher prices.
Should you buy tech now to avoid tariffs later?
If you were planning to buy a new iPhone, gaming console, MacBook or other tech, buying it now could save you money.
But if you don’t have the cash on hand and need to use a credit card or buy now, pay later plan just to avoid tariffs, experts say to make sure you have the money to cover the costs before you start accruing interest. With credit cards’ average interest rates currently more than 20%, the cost of financing a big purchase could quickly wipe out any savings you’d get by buying before prices go up because of tariffs.
«If you finance this expense on a credit card and can’t pay it off in full in one to two months, you’ll likely end up paying way more than a tariff would cost you,» said Alaina Fingal, an accountant, founder of The Organized Money and a CNET Money Expert Review Board member. «I would recommend that you pause on any big purchases until the economy is more stable.»
One way to save on Apple products, even if prices go up, is to buy last year’s model instead of the newest release or a used one.
«Apple has leaned into that with its Certified Refurbished program, much like the auto industry’s used car model,» Hudicka said. «This program helps extend the lifespan of devices, keeping customers in the Apple ecosystem longer while distributing the cost impact over time.»
Technologies
The Apple Watch Series 11 Brings High Blood Pressure Alerts
Apple’s newest flagship watch can detect possible signs of hypertension.
The Apple Watch Series 11 made its debut at Apple’s «awe dropping» event in Cupertino, California, on Tuesday, vying for a spot on your wrist with a mix of fresh updates including new hypertension notifications, sleep score analysis, 5G connectivity and increased battery life.
With a decade of upgrades and refinements, the Series 11 represents a big move for Apple as it leans further into its health and fitness features across its Apple Watch lineup. Alongside the Series 11, Apple also unveiled the Apple Watch Ultra 3 and Apple Watch SE 3, along with the new iPhone 17 lineup (including the brand new iPhone Air), and the latest generation of AirPods (Pro 3).
Both the Series 11 and the new Ultra 3 will ship with WatchOS 26, which Apple previewed at the Worldwide Developers Conference in June. The update brings a cleaner «liquid glass» UI, live translation for text messages, a redesigned Notes app for your wrist and Workout Buddy; Apple’s new AI-powered companion that offers real-time motivation based on your personal metrics during certain workouts.
Pricing and availability
The Apple Watch Series 11 is available for preorder now and will hit stores on September 19. Pricing starts at $399 (£369, AU$679) for the 42mm aluminum Wi-Fi model, while the LTE version of the same watch runs $499. The titanium LTE version of the 42mm model is priced at $699.
New health features
The biggest addition is a feature that can notify you when you’re showing signs of hypertension or high blood pressure. The Apple Watch will send alerts if it notices consistent patterns over a 30-day period that could warrant a follow-up with a doctor, and then allow users to log their blood pressure on the Health app (from a cuff) to confirm.
Another health upgrade is the new Sleep Score, which grades your sleep session on a scale of 1 to 100 or low to excellent. The watch doesn’t just hand you a number with no context; it breaks down your score and shows you factors that may be contributing like bedtime, sleep interruptions and duration, highlighting specific factors that may have impacted your sleep.
Design updates
Visually, the Series 11 looks much like the Series 10, with the same thin profile and edge-to-edge display. But there’s a subtle, practical upgrade: the aluminum model now uses stronger, more scratch-resistant glass, making it more durable for everyday wear.
Connectivity and battery
For the first time, the LTE model of the Series 11 supports 5G connectivity, which Apple says is not only faster but also more efficient at conserving battery life when in use.
Battery life has also received a bump. The Series 11 now promises up to 24 hours on a charge, compared to the 18 hours of the Series 10. Apple tends to be conservative with its battery claims. In real-world use, we may see it stretch beyond the official promise as I’ve consistently been able to stretch out the Series 10 claim to almost 30 hours.
This is a developing story. Follow all of CNET’s 2025 Apple Event coverage for live updates, hands-on impressions, and more announcements as they’re revealed.
Technologies
More Than 4.4 Million Exposed in Credit Bureau TransUnion Breach: What to Know
The breach appears related to a wave of attacks on companies’ Salesforce databases.
Sensitive personal information belonging to 4.4 million customers, including their names and Social Security numbers, was exposed in a data breach on credit bureau TransUnion, in what is believed to be the latest in a string of attacks targeting companies’ Salesforce databases.
The data breach, which occurred on July 28, was identified and contained within hours, a TransUnion spokesperson told CNET. TransUnion is one of three credit bureaus — along with Equifax and Experian — that compile your financial activity into credit reports that are then used to create your credit scores. The credit bureau said it’s notifying people who may have been affected and sharing the actions the company is taking.
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Two separate state filings shed more details on the situation. A court filing in Maine shows that TransUnion acknowledged unauthorized access from a third-party application that stored personal customer data. While the notice to consumers says that no credit information was accessed, «limited personal information» was exposed. However, another filing from Texas states that names of individuals, Social Security numbers and birthdates were exposed in the breach.
The TransUnion spokesperson further clarified that the breach involved a third-party application serving its US consumer support operations but did not include its core credit database or credit reports. The bureau has engaged third-party cybersecurity experts for an independent forensics review.
The breach came after Google reported in June that hackers were using a modified version of a Salesforce-related app to steal vast stores of data, infiltrate other cloud systems and extort compromised companies. The same report named the cybercriminal hacking group ShinyHunters, which it said was linked to extortion demands to employees of the victim organizations.
Several global organizations have already been caught in a wave of Salesforce-linked attacks, according to BleepingComputer, including Google, Farmers Insurance, Allianz Life, Workday, Pandora, Cisco, Chanel and Qantas. Salesforce said social engineering, and not its platform, were to blame for the attacks.
«The Salesforce platform has not been compromised, and this issue is not due to any known vulnerability in our technology,» Salesforce said in a statement in August, adding that customers can mitigate the risk by enabling multi-factor authentication and closley managing connected applications.
Consumer rights law firm Wolf Haldenstein issued an alert on the breach and encouraged those who have received a notice and spot unusual activity on their credit report to reach out.
If you’re not sure if your private data was leaked or you haven’t received any communication from TransUnion, you can check by calling its Fraud Victim Assistance Department at 800-680-7289.
Even if you haven’t received a notice, if you’ve experienced unusual activity on your credit report, you can always freeze your credit for free, enable two-factor authentication or add a security key to your accounts.
Technologies
Will the iPhone 17 Be Able to Run GTA 6?
The new iPhone Air and iPhone Pro promise big performance from Apple’s new A19 Pro chips.
Apple held its big annual iPhone event Tuesday, showing off the upcoming ultrathin iPhone Air, iPhone 17 Pro, AirPods Pro 3, Apple Watch Series 11, the Apple Watch SE 3 and the Apple Watch Ultra 3. There were a few mentions of video games during the show, but in one sequence showing off the new camera for the iPhone 17, it was hard to ignore that this particular shot looked like something out of the upcoming Grand Theft Auto 6.
Megan Nash, product manager for iPhone, spoke during the event about the iPhone 17’s new 48-megapixel main camera that Apple calls Dual Fusion, which can take sharp photos at full resolution or take 2x crop-zoomed images at 24 megapixels. Behind her was an iconic backdrop of a strip from Miami that made some GTA fans wonder if maybe Apple was going to announce a deal with Rockstar Games.
A thread on the GTA subreddit titled Did Apple just tease GTA VI on iPhone? appeared shortly after Nash’s sequence in the iPhone event. Most posters on the thread joked and reminded everyone that the fictional Vice City is based on the real Miami. The upcoming GTA 6 takes place in the fictional state of Leonida, a parody of Florida, with one of the cities players can visit being Vice City.
CNET did reach out to Apple and Rockstar Games just in case. Neither company immediately responded to a request for comment.
GTA 6 was slated to come out this year, but Rockstar Games announced in May that it was delayed. The new date is currently set for May 26, 2026. This would mean that if there were an iOS version of the game, it would be playable on an iPhone 17. Even though the new iPhone 17 will come with an A19 chip’s five-core GPU that can improve gaming, it’s unlikely it could run the next GTA game without some modifications.
On the other hand, the iPhone Air, iPhone Pro and Pro Max have A19 Pro chips with a more powerful six-core GPU (at least for the latter two), which Apple said has «MacBook Pro levels of compute … perfect for GPU-intensive AI workloads.» If Apple is comparing the A19 Pro’s performance to that of a MacBook Pro (though which MacBook Pro, specifically, we don’t know), it’s possible GTA 6 could be playable.
GTA 6 is arguably the most anticipated game coming for the current generation of consoles, and there has been speculation that it could be priced at $100. This is much higher than the current price tag of $70 for most games, although Nintendo did start releasing new games for $80 on its Switch 2.
Preorders for the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max and iPhone 17 Air will start at 5 a.m. PT on Friday, Sept. 12.
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