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Report Hints at Improved Siri This Fall After Inner Apple Turmoil

We may yet see Siri improvements this fall, but how far they go is still unknown.

According to a report by The New York Times, the first round of Siri improvements could arrive as soon as this fall to shore up the struggling digital assistant, which is supposed to be a linchpin of Apple Intelligence.

In an article about Apple challenges, which ranges from US tariffs on China to strife among the executives and teams responsible for advancing Siri, writer Tripp Mickle included this tidbit: “The company plans to release a virtual assistant in the fall capable of doing things like editing and sending a photo to a friend on request, three people with knowledge of its plans said.”

That description is still a far cry from the interconnected smart assistant teased at WWDC 24 and during the launch of the iPhone 16 series, where Siri would be able to pull context from texts and emails about family members arriving on incoming flights. In fact, it doesn’t seem to address that the current state of Siri appears to be regressing.

In a rare move by the secretive company, Apple acknowledged in a March statement to Daring Fireball from spokeswoman Jacqueline Roy, that its efforts to usher in a smarter Siri digital assistant as part of Apple Intelligence are “going to take us longer than we thought” and that the company “anticipate(s) rolling [these features] out in the coming year.” Now the Times report says we could see improvements as early as the fall.

Basic queries shouldn’t be difficult

Siri and Apple Intelligence have taken several knocks lately. Behind the scenes, Apple shook up its executive ranks and removed John Giannandrea from his role overseeing Siri, a transition detailed in the Times article as well as a more detailed behind-the-scenes look published by The Information (and summarized well at MacRumors).

But Siri also seems to lack context for basic queries. Apple did fix an earlier problem where if you asked Siri, “What month is it?” the answer was a curt, “Sorry, I don’t understand.” Still, when I ask that same question now, I don’t get the month; I get the current full date. And when I phrase the question as, “What is the current month?” I’m told, “It was Tuesday, April 1, 2025.” (If I wasn’t aware of Siri’s issues, I might wonder if the digital assistant was trying to play an April Fools’ joke on me.)

Parsing a basic question like that doesn’t seem to be a heavy request. Perhaps it never came up because it’s the kind of question only someone waking from a coma or being rescued from a deserted island would ask.

All of this is frustrating for shareholders, journalists (though we’ve grudgingly gotten accustomed to it) and customers, especially when they expect a level of assistant competency from Apple that just isn’t there. And the secrecy invites the same kind of months-long drumbeat of “Apple is falling behind on AI” that led up to the reveal of Apple Intelligence.

By taking the unusual (for Apple) step of responding to investor and media pressure — and announcing features that aren’t close to ready — the company may have made things worse by confirming that analysts, reporters and fans were right.

The smart play would be for Apple to adhere to its secretive ways, not previewing its features and capabilities until they’re much closer to being ready to ship. This week’s leak suggests the company might be getting the message.

Apple’s inflated expectations

Apple’s approach to product development has been to work on projects secretly, over years if needed, until they’re ready to see the light. They’re often not 100% baked at release, but when they’re ready to be introduced to the public, the core features and functions are there.

I could cite plenty of examples. It’s a valid argument that the Vision Pro is not a successful product — it’s expensive, it hasn’t been broadly adopted by customers or developers, it’s uncomfortable and so on — but the essential elements such as processing power, micro-OLED screens and VisionOS are all there as a solid foundation.

When a product’s existence is heavily leaked ahead of time, Apple typically unveils a finished version — even if it’s still limited in functionality. It was generally expected leading up to Macworld Expo in 2007 that Apple would announce a phone — particularly following the embarrassment of the Motorola ROKR E1 phone. But no one expected it to break from other smartphones of the time with its large screen, lack of physical keyboard and full web browser.

What’s different this time is that Apple’s promise for an advanced Siri, to anchor Apple Intelligence, seems to be in reaction to investors, the media and early-adopters obsessed with not just the presence of AI but also the immediacy of AI. Apple needs to be seen as an active player in the AI space with competitive features — and that those are just around the corner. 

Also around that corner? The yearly iPhone refresh. Apple, like other phone-makers, sees AI as an important driver of new phone sales, since only its iPhone 15 Pro and iPhone 16 series models have the processing power to run Apple Intelligence. And that’s how we got a WWDC keynote in 2024 focused on Apple Intelligence and promising that very soon Siri would become an intelligent agent that can pull data from every corner of your iPhone to respond to queries such as “What time does my mom’s flight arrive?”

LLMs don’t follow a traditional release model

Large language models (LLMs) such as ChatGPT are advancing at a record pace. They’re now much more naturally conversational and can summarize large amounts of information well. Real-time audio transcription, for example, is game-changing for someone like me who has always struggled to hand-write notes.

At the same time, these AI technologies are not making the kinds of gains that tech giants like Google and OpenAI expect. Apple isn’t the only company hanging its AI future on intelligent agents that know everything about us.

Perhaps Apple, like Google, saw the brain-bending pace of advancement in LLMs’ capabilities and figured the bumps and stumbles it’s facing now could be solved with a few quick bug fixes and AI model recompiles. With those smoothed over, connecting the pieces and presenting them as the next generation of Siri would take a few months.

But that’s not how it’s playing out. AI hallucinations and bad data are still a problem — are you getting your recommended dietary requirement of rocks?

I suspect Apple is smarting not just from having to delay its Siri plans, but from being forced to do so publicly. And yet, even if Future Siri doesn’t make an appearance in the near future, there are plenty of opportunities coming up to continue improving Apple Intelligence features. Work on iOS 19 and iPhone 17 models, plus preparations for WWDC 2025 are no doubt well under way. Now that there are fewer expectations for the stalwart assistant, perhaps Siri’s year will improve from here.

Technologies

Microsoft’s Nadella says AI needs an ‘emergency brake’ that humans control

Nadella joined other tech moguls and researchers in calling for stronger safeguards and, in some cases, for the pacing of frontier development.

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Technologies

Kremlin Confirms Putin Transmitted Iran’s War Resolution Plan to Trump

The Kremlin says Putin relayed Iran’s proposal for ending the war to Trump, while Trump announced a Russian diesel supply deal that drew sharp criticism from Zelenskyy.

Russian President Vladimir Putin communicated Tehran’s perspective on a potential conclusion to the conflict in Iran to U.S. President Donald Trump, according to Russian state media reports on Saturday.

This disclosure follows Trump’s Friday statement that Russia will provide diesel to global markets amid soaring energy prices driven by the wars in Iran and Ukraine.

Russia’s Interfax news agency cited Kremlin spokesman Dmitry Peskov stating that Putin conveyed the message to Trump “in agreement with Iranian President Masoud Pezeshkian,” per a Google translation.

Additional Russian media accounts indicate Putin spoke with Trump by phone after meeting Pezeshkian on the margins of a summit in Turkmenistan.

Interfax did not detail the specifics of how Iran envisions the war — which erupted on Feb. 28 with U.S. and Israeli airstrikes on Iranian targets — reaching an end.

The White House did not immediately respond to Verum’s emailed request to confirm the reported conversation between Putin and Trump.

Russia supply deal

Trump announced Friday that Russia will deliver more than 4 million tons of diesel to the global market under an arrangement he said he agreed with Putin during a phone call.

Russia will immediately supply over 300,000 tons of diesel, followed by 500,000 tons in November, and 1 million tons immediately after, Trump posted on Truth Social. Moscow will then provide another 3 million tons of diesel contingent on the condition of Russia’s refineries, Trump added.

The Treasury Department temporarily waived sanctions on Russian diesel through April 2027 under a general license issued Friday.

Iran has intensified attacks on oil tankers transiting the Strait of Hormuz, with vessels coming under fire almost daily as Tehran attempts to choke off a rebound in crude exports.

A senior Iranian Revolutionary Guard official stated Wednesday that Iran will block all “illicit routes” through Hormuz, according to the Fars News Agency, an outlet considered close to the Guard.

The surge in tanker attacks coincides with crude oil exports from the Middle East rebounding in September to prewar levels, largely because the U.S. military escorted ships through Hormuz along Oman’s coast.

An interim agreement signed in June between the U.S. and Iran to pause hostilities to allow for negotiations quickly collapsed.

‘Gifts to Putin’

Ukrainian President Volodymyr Zelenskyy immediately denounced Trump’s diesel deal with Putin. Ukraine’s leader warned that easing sanctions without a commitment from Russia to de-escalate the war will only prolong it.

“Gifts to Putin will not bring peace or any benefit to the civilized world,” Zelenskyy said in a social media post. “Russia will ‘repay’ the diesel with further terror and perfidy. Allowing Russia to sell petroleum products is an investment in a war that must be ended, not prolonged.”

Diesel prices have surged worldwide as Ukraine has pounded Russian refineries, forcing Moscow to ban diesel exports to global markets. Iran and its Houthi allies have also attacked refineries in the Middle East, further constraining fuel supplies.

Trump faces mounting political pressure to lower fuel prices ahead of the November midterm elections. Republicans confront competitive races in conservative strongholds like Iowa, where farmers feel the pinch of high diesel prices.

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Technologies

AI is Changing How Lawyers Work — and Putting the Billable Hour Under Pressure

AI is reshaping the legal industry by reducing the time needed for routine tasks, challenging the traditional billable hour model, and changing how lawyers learn and practice.

Artificial intelligence is now used by almost 90% of legal professionals in the U.K. and Ireland, and it’s putting one of the profession’s oldest conventions — the billable hour — under the microscope. That’s according to legal software company Clio’s U.K. & Ireland Legal Insights Report 2026.

It found that among firms using AI, almost 80% said they can handle more work without increasing resources, while over 70% said it cut costs by absorbing administrative work once done by support staff.

As a result, AI is challenging some of the assumptions on which the legal profession was built, forcing firms to reevaluate how their lawyers spend their time, how they charge for it and how new lawyers learn the ropes. You can’t charge 16 hours for something that takes 16 secondsNick Rowles-DaviesLexolent Some of the U.K.’s biggest firms are already putting this into practice.

A&O Shearman has worked with legal AI company Harvey to develop artificial intelligence agents for tasks, including reviewing loan agreements and analyzing regulatory filings, which it says can complete in minutes work that previously took several hours. Slaughter and May, meanwhile, has rolled out Harvey across all practice areas this year, including for regulatory research and document analysis.

Billable hour pressure The billable hour is central to the business model of many law firms, but when AI significantly reduces the time lawyers spend sifting through and drafting documents, the economics are no longer so straightforward. “You can’t charge 16 hours for something that takes 16 seconds,” Nick Rowles-Davies, founder and CEO of legal finance fund Lexolent, based in London and Dubai, told CNBC.

About one in five firms that have widely adopted AI report difficulty meeting billable-hour targets, according to Clio’s report. Globally, senior legal leaders expect the share of work charged by the hour to fall from 72% to 44% over the next two to three years, according to a Deloitte survey.

Routine work is the most exposed, Rowles-Davies said. “If you’ve got standard documents and you’re just putting in detail, then clearly that’s an automatic process.” But complex legal work still requires human judgment, he added, particularly when interpreting AI output and determining the right strategy for a client.

Lawyers [are] telling us that their day is getting betterJoshua LenonClio

AI and workloads

Whether AI efficiencies ultimately make lawyers’ working lives better may depend on what firms do with the time they get back. Clio’s report found that 51% of legal professionals work evenings, but only 32% want to, while 22% work weekends compared with 11% who would choose to.

Joshua Lenon, Clio’s New York-based lawyer-in-residence, believes some lawyers are already seeing the benefits. “Lawyers [are] telling us that their day is getting better,” Lenon told CNBC, as AI becomes more commonplace.

“People are really looking at these tools and saying, ‘This is making work better.’”

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