Technologies
Samsung Galaxy S24 Ultra Review: A Pricey Way to Join the AI Craze
The Galaxy S24 Ultra’s new AI tricks show promise, but you don’t need to splurge on Samsung’s top-of-the-line phone to get them.



Pros
- Chat translations and Circle to Search are useful
- Sharper 5x zoom
- Good low-light camera performance
- 7 years of software upgrades
Cons
- Expensive
- Some Galaxy AI features aren’t exclusive to S24 series
- No specific S24 Ultra Galaxy AI features
With the press of a button, all the text messages sent between myself and my husband over the past couple of days were translated into French. I didn’t have to highlight specific words or message bubbles, nor did I have to copy and paste text between apps. Once I hit the «Chat translation» button on the Galaxy S24 Ultra’s screen, the words were translated instantly as I scrolled through our message history.
It’s one of several new features on the Galaxy S24 lineup that are part of Galaxy AI, a collection of productivity, communication and content creation tools powered by generative artificial intelligence. Artificial intelligence has been the buzzword du jour in the tech world ever since ChatGPT became an overnight hit in late 2022, and it’s tempting to write off Galaxy AI as another attempt to cash in on the hype. And that may be true to some degree.
But using the Galaxy S24 Ultra for the past couple of days convinced me there’s some promise behind the excitement. While the vast majority of Galaxy AI features feel familiar rather than groundbreaking, Samsung’s real-time translation technology and Circle to Search — a feature it created in partnership with Google — feel genuinely useful.
The problem for the Galaxy S24 Ultra, which launches on Jan. 31 starting at $1,300 (£1,249, AU$2,199), is that you don’t need Samsung’s high-end phone to use these features. They’re available across all Galaxy S24 devices and will come to the previous-generation Galaxy S23 lineup, too. Circle to Search is also coming to the Pixel 8 and 8 Pro, both of which are notably cheaper than the Galaxy S24 Ultra.
Read more: Best Phone to Buy for 2024
When I reviewed the Galaxy S23 Ultra last year, I called it «the king of extra.» That still applies to the Galaxy S24 Ultra. It’s the Ultra’s giant screen, embedded S Pen and ridiculously long digital camera zoom that truly separate it from the regular Galaxy S24 and S24 Plus, not Samsung’s new AI features. Samsung gave the Galaxy S24 Ultra a fresh coat of paint with its new titanium design and flatter screen, along with a sharper 50-megapixel zoom camera that can take crisper photos at 5x magnification. Perhaps most importantly, the entire Galaxy S24 lineup will get seven generations of Android version upgrades like the Pixel 8 lineup, marking a big step up from Samsung’s previous four-year pledge.
Aside from its new AI tricks, the Galaxy S24 Ultra ultimately feels like a slightly upgraded version of last year’s phone. Samsung also missed an opportunity to make its top-of-the-line phone stand out from the rest of the S24 lineup with Galaxy AI features that are tailored specifically to the Ultra.
Galaxy AI: Language translation and Circle to Search shine

Galaxy AI spans everything from text messaging to Samsung’s apps for note-taking, voice recording, web browsing and the camera. Many of these features feel like tools we’ve seen from Google and Microsoft throughout 2023, but optimized for Samsung smartphones. Galaxy AI can, for example, organize notes in the Notes app into neat bullet points. Its web browser can summarize news articles, while the Voice Recorder app offers transcription summaries broken down by speaker. You can also translate any of these types of content into different languages.
These features should sound familiar to anyone who has been following Google’s AI developments over the past year. That’s intentional: Samsung worked closely with Google on certain Galaxy AI features and is even using the company’s underlying technology to power some tools like the ability to summarize transcriptions, notes and webpages, rewrite text messages in a different tone and remove or rearrange objects in photos.
Read more: Your Future Phone Will Likely Be Smarter, Faster and More Bendy
But the execution isn’t typically the same. Take Samsung’s Generative Edit and Google’s Magic Edit as an example. Both tools let you select an object in a photo and either erase or move that object to your liking, but they can produce different results.
Sometimes one version will patch up the background after removing an object, while the other will substitute the unwanted object with another similar-looking structure that fits into the background. Google’s tool provides a few options to choose from when providing the result, while Samsung only provides one, but watermarks the new photo to clarify that it was altered using Generative Edit.

Of all the Galaxy AI features, there are two that impressed me the most: language translation and Circle to Search. While apps like Google Translate have existed for years, having translation built into the keyboard and phone app makes the whole process feel more natural.
In addition to the French example I mentioned earlier, I used Samsung’s translation features to text with a coworker who speaks Korean. As soon as she sent me a text in Korean, a prompt to translate the message to English appeared in the Messages app. I typed my response in English in a separate text box below the messaging field, and within seconds my words, translated into Korean, appeared in the message box.
Features like these could be extremely useful for anyone who travels a lot, has family members who speak a different language or that frequently work with colleagues or clients in different parts of the world.

Circle to Search is another practical tool that has the potential to make certain tasks more convenient by preventing the need to switch between apps as often. It’s self explanatory; just circle an object on screen that you’d like to learn more about, and the Galaxy S24 will launch a Google search for that item or location.
I have to admit, it’s hard to fight the instinct to open Chrome or the Google app and just type in my search query the traditional way. But Circle to Search works impressively well so far. I circled images of pesto pasta in my Instagram feed to find recipes and nearby restaurants. Circling a photo of a dress that I liked in my Instagram feed also pulled up similar pieces. Dragging my finger around characters from an animated TV series I recently finished watching resulted in news stories and YouTube videos about those characters, although Google warns that search results for actual people may be limited.
Shopping is the most obvious use case, but there are other ways it could be useful. Circling my character in Diablo Immortals pulled up a search result about my character’s class, for example, which could be helpful for new players. But this experience wasn’t consistent. When I tried to reproduce that result on a separate occasion, I got links to websites and videos about other games like Final Fantasy and Genshin Impact. Depending on how Circle to Search evolves, I feel like there are opportunities for it to be much more helpful.

Another favorite feature of mine is Instant Slow-mo, which lets me preview any video in my gallery in slow motion just by pressing and holding the clip. It’s not a game-changer, but it’s fun to play around with nonetheless. My only complaint is that it’s not always easy to see how to save the clip in slow motion. You can do so by tapping the pencil icon below the video clip, but I wish there was a way to just save it directly from the preview mode.
However, not all Galaxy AI features feel as valuable, and the writing style tool in the Messages app falls into that bucket. It essentially feels like a Samsung-customized version of Google’s Magic Compose, and it’s based on Google’s technology. The tool can rewrite text messages in a different tone, with options including professional, casual, social, polite and emojify.
When I chose the casual option, which sounds the most like my usual tone, my husband thought the message sounded strange and unlike me. I could possibly see the polite or professional option being helpful if you’re sending a message to a work colleague, but other options like emojify and social just pepper your words with hashtags and emojis.
The summarize option in Samsung’s Notes app has a cap at 8,000 characters, meaning it couldn’t sum up the entire 1,475-word script (which was around 8,400 characters) I had written for my Galaxy S24 Ultra video review. While I understand that most people aren’t jotting down lengthy notes on their phones, long documents like these are the ones that need summarizing the most.
Overall, Galaxy AI seems to be off to a promising start, although its long-term usefulness will depend on where Samsung and Google take it, and whether the existing features actually resonate with people. The fine print on Samsung’s product page for the Galaxy S24 Ultra hints that it could eventually charge for such features after 2025, although the company hasn’t said how much. While I’m glad Samsung isn’t making you pay for the most expensive model to get Galaxy AI, I wish it offered a few extra Galaxy AI features specifically for the Ultra. Doing so could have made the Ultra’s high price a little easier to swallow, especially given Samsung’s emphasis on productivity and creative tools with Galaxy AI.
The Galaxy S24’s camera has a crisper 5x zoom

Samsung’s Galaxy Ultra phones are known for their zoom prowess, with the Ultra capable of zooming up to 100x digitally. But this time around, Samsung realized that quality matters over quantity. It replaced the 10-megapixel sensor that zooms at 10x on the S23 Ultra with a sharper 50-megapixel camera that specializes in 5x zoom, with the goal being to provide crisper results even at a shorter magnification.
Samsung succeeds in that regard, although you’ll have to look closely to spot the differences between photos from the Galaxy S24 Ultra and last year’s S23 Ultra. Take these photos of houseplants below as an example, both of which were taken at 5x zoom. They look the same at first glance, but when you examine them more closely, you can tell that the Galaxy S24 Ultra preserved more detail. I zoomed in more and cropped a section of it so that you could see the difference.
Galaxy S24 Ultra

Galaxy S23 Ultra

The Galaxy S24 Ultra also captured more detail at 5x zoom than the iPhone 15 Pro, although Apple’s photo is brighter. An image taken on Google’s Pixel 8 Pro, however, was crisper at 5x zoom than both Samsung and Apple’s.
iPhone 15 Pro Max

Pixel 8 Pro

The Galaxy S24 Ultra’s camera specifications are otherwise largely the same as the Galaxy S23 Ultra’s, though Samsung increased the size of the pixels, which should mean the S24 Ultra’s sensor can absorb more light.
As a result, I found that the Galaxy S24 Ultra is good at handling mixed and dim lighting environments, such as a cocktail bar or a friend’s living room. Even if the S24 Ultra’s photo wasn’t always the brightest of the bunch when compared to the S23 Ultra, iPhone 15 Pro and Google Pixel 8 Pro, it preserved a good amount of detail in these dark settings. When it comes to general image quality, the Galaxy S24 Ultra did a better job of making skin tones and colors look more natural compared to the S23 Ultra.
It’s hard to say whether the S24 Ultra is the best camera phone overall, since image quality can be subject to interpretation and depends on your preference. In my experience, each phone succeeded in their own way.
Check out the gallery below for more photos taken on the Galaxy S24 Ultra.
Galaxy S24 Ultra design, performance and battery life

The Galaxy S24 Ultra looks a lot like the S23 Ultra, but with some subtle yet important differences. There’s titanium in the design, and the screen now has flatter edges that make it easier to grip. Samsung also boosted the screen brightness to 2,600 nits, which is brighter than the S23 Ultra’s 1,750-nit screen on paper, but not as luminous as the OnePlus 12’s 4,500-nit peak brightness.
However, in everyday use, I couldn’t see much of a difference between the Galaxy S24 Ultra’s screen at maximum brightness and the S23 Ultra’s. Maybe the change will be more noticeable in bright sunlight; it’s been overcast and somewhat gloomy in New York and San Jose, California, the two cities I’ve spent time in while reviewing the S24 Ultra.

The Galaxy S24 lineup runs on a version of Qualcomm’s Snapdragon 8 Gen 3 processor optimized for Samsung’s devices, and it felt as snappy and smooth as you’d expect of a phone at this price. Language translations, which are processed on-device rather than in the cloud, happen quickly; games like Diablo Immortal and Devil May Cry: Peak of Combat run smoothly; and scrolling around the interface feels responsive and speedy.
Samsung is also making a big deal about the Galaxy S24’s ray-tracing capabilities, which should make shadows and reflections in games look more lifelike. Samsung cited Diablo Immortal, Racing Master, Arena Breakout and Night Crows as early examples of ray-tracing-optimized games. I didn’t see much of a difference when playing Arena Breakout on the Galaxy S24 Ultra alongside the Google Pixel 8 Pro, which does not support ray tracing. I’m not sure if Diablo Immortal has been updated to take advantage of the S24 Ultra’s ray tracing yet, but I noticed a difference regardless. Shadowy areas had more definition and contrast on the S24 Ultra compared to the Pixel 8 Pro, which made the game look a bit hazy by comparison.
The Galaxy S24 Ultra beat last year’s Galaxy S23 Ultra and Pixel 8 Pro, the latter of which runs on Google Tensor G3 processor, in benchmarks I ran that measure general computing and graphics performance. But the OnePlus 12 surpassed the S24 Ultra on 3DMark Wild Life Extreme, the graphics-oriented benchmark, while the iPhone 15 Pro Max beat Samsung’s new phone in general computing benchmarks (but not 3DMark).
Galaxy S24 Ultra Geekbench 6
- Galaxy S24 Ultra
- Galaxy S23 Ultra
- Pixel 8 Pro
- iPhone 15 Pro Max
- OnePlus 12
Galaxy S24 Ultra 3DMark Wild Life Extreme
- Galaxy S24 Ultra
- Galaxy S23 Ultra
- Pixel 8 Pro
- iPhone 15 Pro Max
- OnePlus 12
Battery life is solid so far, with the Galaxy S24 Ultra easily able to make it through more than a day on a single charge. But it’ll depend on how you’re using the phone. On a day that mostly involved browsing Instagram and Google, sending text messages, taking photos and streaming Spotify for about 30 minutes with the screen brightness set low, I still had 69% of my battery left after about 15 and a half hours of use.
After a busy workday, during which I streamed music for part of my commute (about 15 minutes), streamed video for about 25 minutes, frequently checked email and social media, and used my phone as it searched for cell service underground on the subway, I had 55% of my battery left after about 13 and a half hours of use. Playing games, processing some Generative Edit photos and turning up the brightness also drained the battery faster in my experience. We’ll update this review with CNET’s battery tests soon.
Overall thoughts

At $1,300, the Galaxy S24 Ultra is hard to recommend unless you really want a giant screen, a camera with a wide range of zoom options and the S Pen. These are the features that truly distinguish Samsung’s high-end phone from the less expensive Galaxy S24 and Galaxy S24 Plus. Galaxy AI is also coming to the Galaxy S23 series, and Google’s Pixel 8 family will get Circle to Search, which means there’s nothing about Galaxy AI that stands out on the Galaxy S24 Ultra specifically.
A device like the Galaxy S24 Ultra that’s already geared towards productivity thanks to its large screen and S Pen seems like a prime candidate for extra Galaxy AI features, so hopefully we’ll see more in a future update. Circle to Search and Generative Edit are easier to use with the S Pen, but that alone isn’t enough to justify the higher price.
Otherwise, the Galaxy S24 Ultra’s sharper 50-megapixel telephoto camera, speedy new processor and seven years of software updates make it a solid upgrade for those coming from an older Samsung phone — if you can stomach the high price.
How we test phones
Every phone tested by CNET’s reviews team is actually used in the real world. We test a phone’s features, play games and take photos. We examine the display to see if it’s bright, sharp and vibrant. We analyze the design and build to see how it is to hold and whether it has an IP-rating for water-resistance. We push the processor’s performance to the extremes, using standardized benchmark tools like GeekBench and 3DMark as well as our own anecdotal observations navigating the interface, recording high-resolution videos and playing graphically intense games at high refresh rates.
All the cameras are tested in a variety of conditions, from bright sunlight to dark indoor scenes. We try out special features like night mode and portrait mode and compare our findings against similarly priced competing phones. We also check out the battery life by using the phone daily as well as running a series of battery drain tests.
Editors’ note: CNET is using an AI engine to help create some stories. For more, see this post.
Samsung Galaxy S24 Ultra vs. competitors
Samsung Galaxy S24 Ultra | Samsung Galaxy S23 Ultra | Google Pixel 8 Pro | Apple iPhone 15 Pro Max | |
---|---|---|---|---|
Display size, tech, resolution, refresh rate | 6.8-inch AMOLED; 3,120×1,440 pixels; 1-120Hz adaptive refresh rate | 6.8-inch AMOLED; 3,088×1,440 pixels; 120Hz adaptive refresh rate | 6.7-inch OLED; 3,120×1,440 pixels; 1-120Hz adaptive refresh rate | 6.1-inch OLED; 2,556×1,179 pixels; 120Hz adaptive refresh rate |
Pixel density | 501 ppi | 500 ppi | 489 ppi | 460 ppi |
Dimensions (inches) | 6.40 x 3.11 x 0.34 in | 6.43 x 3.07 x 0.35 in | 6.4 x 3 x 0.3 in | 5.77 x 2.78 x 0.32 in |
Dimensions (millimeters) | 163 x 79 x 8.6 mm | 163.3 x 78 x 8.9 mm | 162.6 x 76.5 x 8.8 mm | 146.6 x 70.6 x 8.25 mm |
Weight (grams, ounces) | 233 g (8.22 oz) | 234 g (8.25 oz) | 213 g (7.5 oz) | 187 g (6.6 oz) |
Mobile software | Android 14 | Android 13 | Android 14 | iOS 17 |
Camera | 200-megapixel (wide), 12-megapixel (ultrawide), 10-megapixel (3x telephoto), 50-megapixel (5x telephoto) | 200-megapixel (wide), 12-megapixel (ultrawide) 10-megapixel (3x telephoto) 10-megapixel (10x telephoto) | 50-megapixel (wide), 48-megapixel (ultrawide), 48-megapixel (telephoto) | 48-megapixel (wide), 12-megapixel (ultrawide), 12-megapixel (3x telephoto) |
Front-facing camera | 12-megapixel | 12-megapixel | 10.5-megapixel | 12-megapixel |
Video capture | 8K | 8K | 4K | 4K |
Processor | Qualcomm Snapdragon 8 Gen 3 | Qualcomm Snapdragon 8 Gen 2 for Galaxy | Google Tensor G3 | Apple A17 Pro |
Storage and RAM | 12GB RAM + 256GB, 512GB, 1TB | 8GB RAM + 256GB; 12GB RAM + 256GB, 512GB, 1TB | 12GB RAM + 128GB, 256GB, 512GB, 1TB | 128GB, 256GB, 512GB, 1TB (RAM undisclosed) |
Expandable storage | None | None | None | None |
Battery | 5,000 mAh | 5,000 mAh | 5,050 mAh | Undisclosed; Apple claims up to 23 hours of video playback (20 hours streamed) |
Fingerprint sensor | Under display | Under display | Under display | None (Face ID) |
Connector | USB-C | USB-C | USB-C | USB-C |
Headphone jack | None | None | None | None |
Special features | Titanium frame, 2,600-nit peak brightness; 7 years of OS and security updates; 5G (mmWave); IP68 water and dust resistance; wireless PowerShare to charge other devices; integrated S Pen; UWB for finding other devices; 45W wired charging (charger not included); Galaxy AI; Wi-Fi 7; Gorilla Glass Armor cover glass | 4 years of OS updates, 5G (Sub6, mmWave); IP68 water resistance; wireless PowerShare to charge other devices; integrated S Pen; 100x Space Zoom; 10x optical zoom; UWB for finding other devices; 45W wired charging | 5G (Sub 6, mmWave); VPN by Google One; 7 years of OS, security and Feature Drop updates; front-facing camera has autofocus; 13W Qi wireless charging; 30W wired charging; USB-3.2 speeds via USB-C; IP68 dust and water resistance; Gorilla Glass Victus 2 on front and back | 5G (Sub6, mmWave); Action Button, Always-On display, IP68 water resistance, MagSafe, Dynamic Island, 5x optical zoom (120mm equivalent), satellite connectivity, eSIM, thread networking technology |
US price starts at | $1,300 (256GB) | $1,200 (256GB) | $999 (128GB) | $999 (128GB) |
UK price starts at | £1,249 (256GB) | £1,249 (256GB) | £999 (128GB) | £999 (128GB) |
Australia price starts at | AU$2,199 (256GB) | AU$1,949 (256GB) | AU$1,699 (128GB) | AU$1,849 (128GB) |
Technologies
Worse Than a Recession? Trump’s Tariffs Risk ‘Self-Inflicted’ Stagflation
Stagflation isn’t just a thing of the past. High inflation and economic stagnation could bring it back.

President Donald Trump’s turbulent tariff agenda, combined with mass deportations and increased national debt, has created heightened volatility in financial markets. Though many economists say there’s low risk of a job-loss recession, others say we’re at a critical crossroads, as consumer sentiment sours and the labor market sputters.
Some analysts have even posited that the economy could be circling the drain toward stagflation, a rare and toxic scenario of slowing growth and high inflation. In the 1970s, stagflation — a combination of inflation and stagnation — was a major economic crisis characterized by double-digit inflation, steep interest rates and soaring unemployment.
In a June study by Apollo Global Management, chief economist Torsten Sløk warned of ongoing stagflationary risks. «Tariff hikes are typically stagflationary shocks — they simultaneously increase the probability of an economic slowdown while putting upward pressure on prices,» Sløk wrote. «The current tariff regime increases the chance of a US recession to 25% over the next 12 months.»
Stagflation is considered to be an even worse economic prognosis than a typical downturn, as the government lacks effective policy prescriptions to control it. «There may not be an easy path to monetary or fiscal stabilization,» said James Galbraith, economics professor at the Lyndon B. Johnson School of Public Affairs at the University of Texas at Austin.
US households, already struggling to afford the high cost of living, are preparing for what’s next. Whether we’re headed for a recession or a period of stagflation, taking steps to proactively safeguard your finances becomes all the more critical.
Are we still at risk of a recession?
Rampant economic uncertainty often triggers recessionary conditions as companies and households start to reduce spending and investment. During a recession, unemployment goes up, and the prices of goods begin to decline. It’s generally harder to obtain financing, as banks tighten their requirements to minimize their risk of lending to borrowers who may default on loans.
The economy regularly experiences periods of booms and busts, with downturns occurring roughly every five to seven years. «We are due for a reset and a slowdown in the economy,» said Greg Sher, managing director at NFM Lending.
Certain macroeconomic hallmarks, like shrinking GDP and rising joblessness, are consistent across all recessions. But every US recession is also unique, with a different historical trigger. The Great Recession of 2007-09, which kicked off with the subprime mortgage crisis and the collapse of financial institutions, was the longest. The COVID-19 pandemic recession, resulting from lockdowns and the loss of 24 million jobs, was the shortest recession on record.
Working-class and middle-class households experience the day-to-day hardship of a recession well before the National Bureau of Economic Research makes the official call. Folks on the margins also experience a much slower recovery after a recession is declared to be over.
Relying on hard data like GDP and employment to determine recessions is faulty. Because those figures are backward-looking, they tell us where the economy was before, not necessarily where it’s heading. Many economists note that unemployment is worse than what the headline figures report.
Here are some of the key warning signs of a recession:
Declining gross domestic product (GDP) |
A sustained drop (typically two consecutive quarters of negative growth) in the country’s total output of goods and services signals the economy is shrinking. |
Rising unemployment |
When businesses cut costs, hiring slows down and layoffs increase for a sustained period. Households receive less income and spend less. |
Declining retail sales |
When people buy fewer goods in stores and online, it shows weakening demand, a key driver of the economy. |
Stock market slumps |
A significant and lasting drop in stock prices often reflects investor worry about the economy’s future. |
Inverted yield curve |
When short-term bond interest rates become higher than long-term rates, it can signal that investors expect a weaker economy ahead. |
Could we be facing stagflation?
Stagflation would mean having less purchasing power as prices go up and saving becomes more difficult. Jobs become harder to find, investments might take hits and interest rates could rise. Stagflation is typically measured by the «misery index,» the sum of the unemployment rate and the inflation rate, reflecting the level of economic distress felt by the average person.
For decades, experts didn’t believe stagflation was possible because it goes against basic principles of supply and demand. Usually, when more people are out of work, prices go down because demand for goods and services is lower.
But stagflation began to rear its head in the 1970s. Growing government debt, fueled by military spending on the Vietnam War, sent prices soaring. Soon after, the energy crisis hit. In 1973, OPEC’s oil embargo resulted in a massive supply shock, worsening inflation and depressing output.
Official unemployment peaked at 9% while inflation kept ratcheting higher and eventually surpassed 14% year over year. A second oil supply shock in 1979 prompted the Federal Reserve to raise interest rates to record highs, above 20%. While that approach worked to bring inflation down, it prompted a severe recession.
Most economists say the likelihood of entering a period of stagflation is still quite low, but others like Sløk warn that Trump’s trade policies could fuel the fire. At the same time, the dollar and the balance sheets of major financial institutions are in a much stronger position than in the 1970s.
What role do tariffs play?
Since February, new import taxes have been announced, delayed, raised and reduced in quick succession. If tariffs are eventually implemented as announced, the average rate on US imports will be the highest in a century, back to the levels last witnessed during the Great Depression.
Tariffs, which are import taxes on goods from another country paid by the importer, can have a similar effect to oil supply shocks, causing widespread disruptions and cost increases along supply chains. Companies either pass on those increases to domestic customers, triggering more inflation, or they cut back on investments and output, leading to layoffs and weakened growth.
«Big tariffs right now wouldn’t just make inflation worse — they could set off a chain reaction of economic trouble that central banks and governments aren’t ready to handle,» said Sher. According to Sher, there’s a misguided assumption that consumers will be willing to pay the higher cost of goods brought on by tariffs. «Consumers will be more likely to sit on their hands and stop spending, which will further stoke the recession flames,» said Sher.
There are signs that tariff-related uncertainty is causing cracks in the labor market. Even as unemployment remains relatively low, currently at 4.1% according to the Bureau of Labor Statistics, hiring has slowed and those currently out of work are finding it nearly impossible to find gainful employment.
Is there a solution to stagflation?
There’s an established, if imperfect, playbook for diminishing the impact of a recession. The Fed, which is in charge of maintaining price stability and maximizing employment, usually lowers interest rates to stimulate the economy and buoy employment during a downturn.
When inflation is high, however, the Fed typically raises interest rates to combat price growth and slow down the economy by making credit and borrowing more expensive for consumers and businesses. The two approaches can’t be taken simultaneously.
«While prices are on the firm side and growth has cooled from a too-warm pace, unemployment remains closer to historic lows than not,» said Keith Gumbinger, vice president at housing market news site HSH.com. «We don’t have stagflation per se, at least as yet.»
Gumbinger said stagflation is more intractable than a recession. It has a trickier path because the go-to policies used to address one problem often worsen the other.
Right now the Fed is in a bind. Lower interest rates can boost a weaker economy, but they can also stoke inflation. If inflation remains sticky, the central bank is more likely to continue pausing rate cuts. The president’s habit of making knee-jerk policy announcements, only to delay or reverse them weeks later, makes it even harder for policymakers to course correct.
That kind of government paralysis could drag out economic hardship, especially for the most financially and socially vulnerable populations. While the average recession lasts about 11 months, the last bout of stagflation in the US lasted more than 10 years.
If a recession or stagflation materializes, it would be a «self-inflicted» injury resulting directly from US government policy, said Kathryn Anne Edwards, labor economist and independent policy consultant.
How can you prepare for an economic downturn?
Stagflation could feel like a recession with the added pain of high prices, making it difficult to prepare for and even harder to navigate. Still, experts say you’ll want to take some of the same steps you would ahead of an economic downturn.
Establish your emergency fund. Having an emergency fund is a good idea in any economy. During an economic downturn, high unemployment can make it harder to get back on solid financial footing if you have a sudden expense. If your savings cover at least three to six months of living expenses, you can more easily weather a financial storm without relying on credit cards or retirement savings.
Make a financial plan. Focus on paying down debt, particularly high interest credit card debt, so you don’t have to carry a balance when times are tougher. Postpone making any major purchases that overstretch your budget and that you’ll regret having to pay off in a year or two. Avoid panic buying things like laptops, phones or cars just to get ahead of expected price increases.
Review your investments. Given the level of economic uncertainty, expect the stock market to have more volatility. If you mostly have high-risk investments, consider diversifying with a variety of low-risk accounts, or combining stocks and bonds. Consult with an adviser about inflation-resistant assets and having a more balanced portfolio based on your individual risk tolerance, age and financial goals.
More on today’s economy
- How to Prepare for a Recession: 6 Money Rules Experts Recommend
- Tariff Pricing Tracker: We’re Watching 11 Products You Might Need to Buy
- I Bought Only Essentials for a Month. What I Learned Surprised Me
- Mortgage Rates at a Tipping Point. Why Trump’s Tariffs Have the Housing Market on Edge
- 3 Ways to Get Your Student Loans in Good Standing Before Paycheck Garnishment Starts
- DoorDash Wants Me to Finance My Fries. That’s a Hard No
Technologies
Tariffs Explained as Trump Threatens Major New Taxes Against Canada and Brazil
The pause on the biggest of Trump’s tariffs won’t end this week, but the president continues to pledge steep new duties against major countries.

President Donald Trump’s second-term economic plan can be summed up in one word: tariffs. As he unleashed a barrage of those import taxes, markets trembled and business leaders sounded alarms about the economic damage they would cause. In response to the initial chaos after «Liberation Day» in April, the heaviest of Trump’s tariffs were paused for 90 days — that is, until this week — but they’ve been extended again through Aug. 1. More recently, the administration hiked tariffs against Canada to 35% and threatened Brazil with a 50% rate.
Amid the uncertainties and upheavals, Trump has barreled forward with his plans, including doubling the tariffs on steel and aluminum imports and announcing a new plan to increase the rate for China to 55%. He also hyped up a trade deal on July 2 that leaves Vietnam’s import tax rate at a historically high 20%. The sweeping tariff initiative will likely impact your cost of living, which we know from our surveys is something you’re worried about.
That all came after Trump’s push hit its biggest roadblock yet, when the US Court of International Trade ruled late last month that Trump had overstepped his authority when he imposed tariffs. That ruling was stayed but the fight is likely to head to the Supreme Court. All the while, major US companies like Apple and Walmart have butted heads with the administration over the tariffs and their bluntness about how tariffs will make affording things harder for consumers.
Amid all this noise, you might still be wondering: What exactly are tariffs and what will they mean for me?
The short answer: Expect to pay more for at least some goods and services. For the long answer, keep reading, and for more, check out CNET’s price tracker for 11 popular and tariff-vulnerable products.
What are tariffs?
Put simply, a tariff is a tax on the cost of importing or exporting goods by a particular country. So, for example, a 60% tariff on Chinese imports would be a 60% tax on the price of importing, say, computer components from China.
Trump has been fixated on imports as the centerpiece of his economic plans, often claiming that the money collected from taxes on imported goods would help finance other parts of his agenda. The US imports $3 trillion worth of goods from other countries annually.
The president has also shown a fixation on trade deficits, claiming that the US having a trade deficit with any country means that country is ripping the US off. This is a flawed understanding of the matter, many economists have said, since deficits are often a simple case of resource realities: Wealthy nations like the US buy specific things from nations that have them, while those nations in turn may not be wealthy enough to buy much of anything from the US.
While Trump deployed tariffs in his first term, notably against China, he ramped up his plans more significantly for the 2024 campaign, promising 60% tariffs against China and a universal 20% tariff on all imports into the US.
«Tariffs are the greatest thing ever invented,» Trump said at a campaign stop in Michigan last year. At one point, he called himself «Tariff Man» in a post on Truth Social.
Who pays the cost of tariffs?
Trump repeatedly claimed, before and immediately after returning to the White House, that the country of origin for an imported good pays the cost of the tariffs and that Americans would not see any price increases from them. However, as economists and fact-checkers stressed, this is not the case.
The companies importing the tariffed goods — American companies or organizations in this case — pay the higher costs. To compensate, companies can raise their prices or absorb the additional costs themselves.
So, who ends up paying the price for tariffs? In the end, usually you, the consumer. For instance, a universal tariff on goods from Canada would increase Canadian lumber prices, which would have the knock-on effect of making construction and home renovations more expensive for US consumers. While it is possible for a company to absorb the costs of tariffs without increasing prices, this is not at all likely, at least for now.
Speaking with CNET, Ryan Reith, vice president of International Data Corporation’s worldwide mobile device tracking programs, explained that price hikes from tariffs, especially on technology and hardware, are inevitable in the short term. He estimated that the full amount imposed on imports by Trump’s tariffs would be passed on to consumers, which he called the «cost pass-through.» Any potential efforts for companies to absorb the new costs themselves would come in the future, once they have a better understanding of the tariffs, if at all.
Which Trump tariffs have gone into effect?
Following Trump’s «Liberation Day» announcements on April 2 and subsequent shifting by the president, the following tariffs are in effect:
- A 50% tariff on all steel and aluminum imports, doubled from 25% as of June 4.
- A 30% tariff on all Chinese imports until the new deal touted by Trump takes effect, after which it will purportedly go up to 55%. China being a major focus of Trump’s trade agenda, it has faced a rate notably higher than other countries, peaking at 145% before trade talks commenced.
- 25% tariffs on imports from Mexico and 35% on those from Canada. This applies only to goods from each country that are not covered under the 2018 USMCA trade agreement brokered during Trump’s first term. The deal covers roughly half of all imports from Canada and about a third of those from Mexico, so the rest are subject to the new tariffs. Energy imports not covered by USMCA will be taxed at only 10%.
- A 25% tariff on all foreign-made cars and auto parts.
- A sweeping overall 10% tariff on all imported goods.
For certain countries that Trump said were more responsible for the US trade deficit, Trump imposed what he called «reciprocal» tariffs that exceed the 10% level: 20% for the 27 nations that make up the European Union, 26% for India, 24% for Japan and so on. These were meant to take effect on April 9 but were delayed by 90 days due to historic stock market volatility, and then delayed again to Aug. 1. These rates are subject to change until that new effective date, and some have already been altered: the rate against Japan was upped to 25%, the same as the rate against South Korea; Trump has also threatened a 50% rate against Brazil.
— Rapid Response 47 (@RapidResponse47) April 2, 2025
Trump’s claim that these reciprocal tariffs are based on high tariffs imposed against the US by the targeted countries has drawn intense pushback from experts and economists, who have argued that some of these numbers are false or potentially inflated. For example, the above chart says a 39% tariff from the EU, despite its average tariff for US goods being around 3%. Some of the tariffs are against places that are not countries but tiny territories of other nations. The Heard and McDonald Islands, for example, are uninhabited. We’ll dig into the confusion around these calculations below.
Notably, that minimum 10% tariff will not be on top of those steel, aluminum and auto tariffs. Canada and Mexico were also spared from the 10% minimum additional tariff imposed on all countries the US trades with.
On April 11, the administration said smartphones, laptops and other consumer electronics, along with flat panel displays, memory chips and semiconductors, were exempt from reciprocal tariffs. But it wasn’t clear whether that would remain the case or whether such products might face different fees later.
How were the Trump reciprocal tariffs calculated?
The numbers released by the Trump administration for its barrage of «reciprocal» tariffs led to widespread confusion among experts. Trump’s own claim that these new rates were derived by halving the tariffs already imposed against the US by certain countries was widely disputed, with critics noting that some of the numbers listed for certain countries were much higher than the actual rates and some countries had tariff rates listed despite not specifically having tariffs against the US at all.
In a post to X that spread fast across social media, finance journalist James Surowiecki said that the new reciprocal rates appeared to have been reached by taking the trade deficit the US has with each country and dividing it by the amount the country exports to the US. This, he explained, consistently produced the reciprocal tariff percentages revealed by the White House across the board.
Just figured out where these fake tariff rates come from. They didn’t actually calculate tariff rates + non-tariff barriers, as they say they did. Instead, for every country, they just took our trade deficit with that country and divided it by the country’s exports to us.
So we… https://t.co/PBjF8xmcuv— James Surowiecki (@JamesSurowiecki) April 2, 2025
«What extraordinary nonsense this is,» Surowiecki wrote about the finding.
The White House later attempted to debunk this idea, releasing what it claimed was the real formula, though it was quickly determined that this formula was arguably just a more complex version of the one Surowiecki deduced.
What will the Trump tariffs do to prices?
In short: Prices are almost certainly going up, if not now, then eventually. That is, if the products even make it to US shelves at all, as some tariffs will simply be too high for companies to bother dealing with.
While the effects of a lot of tariffs might not be felt straight away, some potential real-world examples have already emerged. Microsoft has increased prices across the board for its Xbox gaming brand, with its flagship Xbox Series X console jumping 20% from $500 to $600. Kent International, one of the main suppliers of bicycles to Walmart, announced that it would be stopping imports from China, which account for 90% of its stock.
Speaking about Trump’s tariff plans just before they were announced, White House trade adviser Peter Navarro said that they would generate $6 trillion in revenue over the next decade. Given that tariffs are most often paid by consumers, CNN characterized this as potentially «the largest tax hike in US history.» Estimates from the Yale Budget Lab, cited by Axios, predict that Trump’s new tariffs will cause a 2.3% increase in inflation throughout 2025. This translates to about a $3,800 increase in expenses for the average American household.
Reith, the IDC analyst, told CNET that Chinese-based tech companies, like PC makers Acer, Asus and Lenovo, have «100% exposure» to these import taxes, with products like phones and computers the most likely to take a hit. He also said that the companies best positioned to weather the tariff impacts are those that have moved some of their operations out of China to places like India, Thailand and Vietnam, singling out the likes of Apple, Dell and HP. Samsung, based in South Korea, is also likely to avoid the full force of Trump’s tariffs.
In an effort to minimize its tariff vulnerability, Apple has begun to move the production of goods for the US market from China to India.
Will tariffs impact prices immediately?
In the short term — the first days or weeks after a tariff takes effect — maybe not. There are still a lot of products in the US imported pre-tariffs and on store shelves, meaning the businesses don’t need a price hike to recoup import taxes. Once new products need to be brought in from overseas, that’s when you’ll see prices start to climb because of tariffs or you’ll see them become unavailable.
That uncertainty has made consumers anxious. CNET’s survey revealed that about 38% of shoppers feel pressured to make certain purchases before tariffs make them more expensive. About 10% say they have already made certain purchases in hopes of getting them in before the price hikes, while 27% said they have delayed purchases for products that cost more than $500. Generally, this worry is the most acute concerning smartphones, laptops and home appliances.
Mark Cuban, the billionaire businessman and Trump critic, voiced concerns about when to buy certain things in a post on Bluesky just after Trump’s «Liberation Day» announcements. In it, he suggested that consumers might want to stock up on certain items before tariff inflation hits.
«It’s not a bad idea to go to the local Walmart or big box retailer and buy lots of consumables now,» Cuban wrote. «From toothpaste to soap, anything you can find storage space for, buy before they have to replenish inventory. Even if it’s made in the USA, they will jack up the price and blame it on tariffs.»
CNET’s Money team recommends that before you make any purchase, especially a high-ticket item, be sure that the expenditure fits within your budget and your spending plans. Buying something you can’t afford now because it might be less affordable later can be burdensome, to say the least.
What is the goal of the White House tariff plan?
The typical goal behind tariffs is to discourage consumers and businesses from buying the tariffed, foreign-sourced goods and encourage them to buy domestically produced goods instead. When implemented in the right way, tariffs are generally seen as a useful way to protect domestic industries.
One of the stated intentions for Trump’s tariffs is along those lines: to restore American manufacturing and production. However, the White House also says it’s negotiating with numerous countries looking for tariff exemptions, and some officials have also floated the idea that the tariffs will help finance Trump’s tax cuts.
Those things are often contradictory: If manufacturing moves to the US or if a bunch of countries are exempt from tariffs, then tariffs aren’t actually being collected and can’t be used to finance anything. This and many other points have led a lot of economists to allege that Trump’s plans are misguided.
As for returning — or «reshoring» — manufacturing in the US, tariffs are a better tool for protecting industries that already exist because importers can fall back on them right away. Building up the factories and plants needed for this in the US could take years, leaving Americans to suffer under higher prices in the interim.
That problem is worsened by the fact that the materials needed to build those factories will also be tariffed, making the costs of «reshoring» production in the US too heavy for companies to stomach. These issues, and the general instability of American economic policies under Trump, are part of why experts warn that Trump’s tariffs could have the opposite effect: keeping manufacturing out of the US and leaving consumers stuck with inflated prices. Any factories that do get built in the US because of tariffs also have a high chance of being automated, canceling out a lot of job creation potential. To give you one real-world example of this: When warning customers of future price hikes, toy maker Mattel also noted that it had no plans to move manufacturing to the US.
Trump has reportedly been fixated on the notion that Apple’s iPhone — the most popular smartphone in the US market — can be manufactured entirely in the US. This has been broadly dismissed by experts, for a lot of the same reasons mentioned above, but also because an American-made iPhone could cost upward of $3,500. One report from 404 Media dubbed the idea «a pure fantasy.» The overall sophistication and breadth of China’s manufacturing sector have also been cited, with CEO Tim Cook stating in 2017 that the US lacks the number of tooling engineers to make its products.
For more, see how tariffs might raise the prices of Apple products and find some expert tips for saving money.
Technologies
Like Word Games Like Wordle? Try These 10 Others
There are plenty of word and puzzle games out there to try.

Wordle is a popular word game that asks players to figure out a five-letter word in six or fewer guesses (we have a two-step strategy to help you solve the puzzle every time). After each guess, the game shows gray blocks for the wrong letters, yellow blocks for the right letters in the wrong spot and green blocks for the right letters in the correct spot. CNET’s Gael Cooper has loads of tips and tricks to tackle each Wordle puzzle, but if you’ve completed today’s game — or just love puzzle games — these alternatives are well worth your time.
You’ve likely already learned some tips, tricks and lessons from the popular word game, so why not apply your newly honed problem-solving skills to other puzzles, too? After all, Wordle isn’t the only game in town. Here are 10 other puzzle games like Wordle you’ll probably enjoy.
Connections
Another New York Times-owned puzzle, Connections is a tricky word game. «Players must select four groups of four words without making more than four mistakes,» the New York Times wrote on X, formerly Twitter. There are also four color-coded difficulty levels for each game; yellow is the easiest, then green, the blue and finally purple. The game is also similar to the BBC quiz show Only Connect, and the show’s host took to X to point out the connection. See what I did there?
You can play Connections on any web browser, but you need a New York Times subscription (which starts at $1 a week) to play.
Strands
Strands is another New York Times-owned puzzle, but this game resembles a word search more so than Wordle and Connections. This game presents a theme every day to help you find words in a grid. In Strands words can appear forwards, backward, top-to-bottom or any number of ways in a traditional word search, and words can also form in the shape of an «L» or have a zigzag in them. When you find a word, tap the first letter and drag your finger to the other letters. Every letter in the puzzle is used, so if you still have letters that aren’t connected to words, you aren’t finished yet.
You can play Strands on any web browser, but you need a New York Times subscription (again, $1 a week) to play.
Quartiles
Quartiles is a new word game Apple News Plus subscribers can access on their iPhone or iPad that’s running iOS 17.5 or later. In this word game, you’re given 20 tiles with letters on them, and you’re trying to put them together to form different words. The longest words are four-tiles long, and these are called Quartiles. The game can be tough, but finding just one of the Quartiles is as satisfying as remembering something that was just on the tip of your tongue.
You can play Quartiles on an iPhone or iPad, but you need an Apple News subscription (which starts at $13 a month) to play.
Multiple Wordle spinoffs: Dordle, Quordle, Octordle and Sedecordle
Are you up for a challenge? If you love Wordle and want puzzle games that take more brain power, you’ll want to check out either Dordle, Quordle, Octordle or Sedecordle. Each of these word games resembles Wordle, but they add more rows, columns and words to solve. Each game requires you to simultaneously solve a different number of words at once: Dordle has you solving two words, Quordle four at once, Octordle eight at once, and Sedecordle a whopping 16. Good luck.
You can play Dordle, Quordle, Octordle or Sedecordle on any web browser.
Lewdle
«Lewdle is a game about rude words,» this game’s content advisory reads. «If you’re likely to be offended by the use of profanity, vulgarity or obscenity, it likely isn’t for you.» Translation: It’s Wordle, but with bad words. The words range from mild — like poopy — to words that would make a sailor blush. Thankfully, despite this game’s content warning, slurs are not included. Like Wordle, gray, yellow and green blocks are used in the same way and there’s only one puzzle per day. So go forth and let the bad words flow!
You can play Lewdle on any web browser. You can also download this game from Apple’s App Store or the Google Play store.
Antiwordle
Tired of seeing those grey, yellow and green blocks plastered all over your social media feed? Give Antiwordle a try. While Wordle wants you to guess a word in as few tries as possible, Antiwordle wants you to avoid the word by guessing as many times as possible. When you guess, letters will turn gray, yellow or red. Gray means the letter isn’t in the word and can’t be used again, yellow means the letter is in the word and must be included in each subsequent guess and red means the letter is in the exact position within the word and is locked in place. If you can use every letter on the keyboard without getting the word correct, you win. Honestly, I’ve found this version of Wordle to be much harder than the original.
You can play Antiwordle on any web browser.
Absurdle
Absurdle bills itself as the «adversarial version» of Wordle. While Wordle nudges you in the right direction with each guess, Absurdle is trying to avoid giving you the correct answer. According to the game’s website, «With each guess, Absurdle reveals as little information as possible, changing the secret word if need be.» Absurdle doesn’t pick a word at the beginning of the game for the player to guess. Instead, it uses the player’s guesses to narrow its list of words down in an effort to make the game go as long as possible. The final word might not even include a yellow letter from one of your earlier guesses either. You can guess as many times as you want, which is helpful, and the best score you can get is four. Have fun!
You can play Absurdle on any web browser.
For more word game fun, check out CNET’s Wordle tips, the best Wordle jokes and everything you need to know about the word game. You can also cehck out what to know about the other New York Times-owned games, Connections and Strands.
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