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iPhone 15 Pro Max Camera vs. Galaxy S23 Ultra: Which Is Best?

Apple’s latest iPhone has an amazing camera. But then, so does Samsung’s. Here’s our expert comparison.

The iPhone 15 Pro Max has one of the best cameras it’s possible to get on any phone, with its main camera and new 5x telephoto zoom lens letting you snag incredible images in any conditions. It’s an overall photography beast, but it isn’t the only great camera phone to buy. Samsung’s Galaxy S23 Ultra has remained one of our top picks for photographers since it launched earlier this year. It can take glorious images, and its 10x zoom offers even more creative options. 

But how do these two phones compare when it comes to photo-shooting prowess? To find out, I put both devices through their paces in a series of tests in London and Edinburgh, including night mode imagery, zoom tests and portrait mode challenges. 

Read more: Best camera phone

The long story short is that both phones are incredibly capable when it comes to taking photos that’ll wow your Instagram followers, but read on to see how each phone fares under different conditions.

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Both phones have captured this bright, vibrant scene well with their main cameras. But the iPhone 15 Pro Max has produced more realistic colors in both the sky and in the main building to the left of the scene. The S23 Ultra’s sky looks particularly oversaturated , with a yellow tinge to the scene that I’m less keen on.

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It’s the same story when switching to each phone’s wide-angle lens. The S23 Ultra’s shot is more vibrant, but it looks almost unnaturally saturated as a result. The iPhone 15 Pro Max’s shot looks almost a little drab by comparison, but I prefer its more faithful reproduction of colors. 

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Beyond a slight shift in white balance, there’s very little to choose between either shot here. 

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I focused closer-up on these pretty pink flowers using the main cameras on each phone, and the iPhone is the clear winner. It’s provided an attractive out-of-focus bokeh to the background, while keeping the subject looking nice and sharp, which helps the foreground flowers stand out. The S23 Ultra doesn’t have the same depth effect and its colors are extremely saturated. The green leaves to the bottom left of the image in particular look almost toxic against the iPhone’s much more realistic tones. 

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Color balance isn’t an issue here, with both phones producing well-exposed shots and the vibrant artwork on this bridge looking well-produced in both images. 

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There’s not a lot of immediate difference here, so I really have to nitpick to draw any conclusion. On the one hand, I slightly prefer the brighter, higher-contrast exposure the S23 Ultra has managed. However, the iPhone 15 Pro Max has a more attractive shallow depth of field, with softer bokeh noticeable on the chairs and light sources in the background. As a result, we can call this one a tie. 

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Switching to the ultrawide cameras on both phones, the big difference is the shift in white balance on the S23 Ultra. Samsung’s phone has opted for an image with a strong magenta color cast that I’m not particularly keen on. While the iPhone’s shot is a little darker, its color tone is much more accurate. 

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Both phones have portrait modes that can be used with different lenses but still capture that attractive bokeh effect around your subject. Taken with the standard 1x lenses, the S23’s shot is wider than the iPhone’s, while also producing richer contrast and stronger colors. The iPhone’s looks quite washed out, either due to lens flare or simply through software processing, and the result is disappointing. 

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Things change when we look at the zoomed-in shots. The iPhone Pro Max’s 5x zoom lens has captured a lovely portrait here, with great exposure and a really natural-looking bokeh around the subject that could easily have been taken on a DSLR with a telephoto zoom. The S23 Ultra’s shot still looks good though, with rich contrast and deep colors. 

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The iPhone 15 Pro Max’s 5x zoom has delivered a much better-looking shot than the S23 Ultra’s 3x lens, with more natural-looking colors and exposure. Things improve for the S23 Ultra at 10x zoom though, with a far nicer color tone overall, not to mention being able to see more detail on the sign, thanks to the longer zoom range. 

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The S23 Ultra’s extended zoom range can be beneficial, especially for those occasions where you really want to fill your frame with a distant subject. However, I personally find 5x to be a real sweet spot. It allows me to find more interesting compositions than I could with a wide-angle lens, but without being too restrictive. 

That’s why I prefer the iPhone 15 Pro Max in this scenario rather than the Galaxy S23 Ultra’s closer 10x zoom. This largely comes down to personal preference, of course, but I find the iPhone’s zoom (as I did with the Pixel 7 Pro’s 5x zoom) much more useful on a day-to-day basis. 

Night mode

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Both the iPhone 15 Pro Max and Galaxy S23 Ultra can take excellent shots after dark, and these images from the main camera are fine examples. That said, the S23 Ultra’s image has a more yellow color cast to the image, while the iPhone 15 Pro Max maintains slightly finer details, especially in some of the brickwork on the buildings. The S23 Ultra’s image noise processing has smoothed out some of those details.

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That detail smoothing is especially noticeable in this nighttime image of the front of a building. While the iPhone has clearly reproduced the details in the brickwork, with noticeable texture on the sandstone blocks, the S23 Ultra has recognized that texture as image noise and so has attempted to smooth it out. The result is an odd-looking smoothed appearance that lacks any of the realism of the iPhone’s image. 

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This scene is more of a mixed bag. The S23 Ultra has kept some of the bright highlights under better control, while the iPhone has achieved a brighter sky that gives better separation to the tops of the buildings. I don’t really feel either one is especially better than the other here.

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Switching to the ultrawide lenses on both phones, it’s immediately obvious that the iPhone’s image is brighter, both in the sky and in the river below. However, it’s a less detailed image, with the S23 Ultra achieving sharper details on the buildings, better control of highlights and less image noise in the river. 

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However, I much prefer the iPhone’s 5x zoom shot at night to either the 3x or 10x zoom shots from the S23 Ultra. The iPhone has achieved a pin-sharp image here, with great colors and exposure, with even the bright clock face on the left being clearly visible. At 3x, the S23 Ultra is already losing some detail, and at 10x the image is disappointingly mushy and lacking in detail. 

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The S23 Ultra’s familiar magenta color cast is visible again in this night mode shot, with the iPhone generally producing more natural tones. Both shots are almost equally bright however, with almost nothing to choose between them in terms of clarity and detail. 

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While the iPhone’s ultrawide night mode shot isn’t quite as sharp as the S23 Ultra’s, Samsung’s phone suffers from some unpleasant noise artifacts in the sky — green-looking blobs where the digital processing clearly hasn’t performed as it should. It’s a disappointing result for the S23 Ultra here, as its shot is otherwise the better of the two.

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The night mode zoom results here are the same as I found in the other test. The iPhone 15 Pro Max’s 5x zoom has produced a sharp and clear image with a good handle on image noise. The 3x shot from the S23 Ultra suffers from unpleasant noise artifacts, and the 10x is extremely muddy and lacking in detail. 

iPhone 15 Pro Max vs. Galaxy S23 Ultra: Which takes better photos?

It’s been a very close-fought battle between these two powerhouse phones, and the reality is that either phone is superb for photographers wanting to take beautiful images under any conditions. It’s only when you really study the details of each shot side-by-side that you can you tell much difference. And even then, a lot of those perceived differences are subjective. Still, with both phones costing well into four figures, it’s important to nitpick at these details to make sure your money is well spent. 

Overall I prefer the images from the iPhone 15 Pro Max. It delivered more-accurate colors in almost all my tests, with the S23 Ultra frequently producing unrealistic color casts from the auto white balance. Samsung’s phone also produces oversaturated images — something that’s been common on Samsung phones for generations — while the iPhone keeps its colors more true to life. 

I Took 600+ Photos With the iPhone 15 Pro and Pro Max. Look at My Favorites

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I also prefer the 5x zoom on the Pro Max, which produces better-looking images than the S23 Ultra’s 3x lens and is generally more useful than the Ultra’s 10x lens. And in night mode, I found the iPhone to deliver overall better-looking shots, especially when using the zoom.

But bear in mind that I’m a professional photographer, so what I value in images is accurate color tone and a more neutral-looking image that I could boost manually with contrast or other adjustments in editing apps. If you prefer more vibrant, contrasty images to share with family and friends straight from your phone, then Samsung’s phone may be the better option. 

Technologies

Experts weigh in as researcher says AI has more than 10% chance of ‘killing all humans’

Jacob Coxon said in a post on X that Anthropic and OpenAI are “gambling with our lives.”

An artificial intelligence researcher quit his job at Anthropic on Tuesday and accused the company, and its chief rival, OpenAI, of acting irresponsibly, igniting a frenzy of concern on social media about the rapid pace of the technology’s development.

Jacob Coxon, who has worked as a researcher at both companies, said in a post on X that he resigned out of concern that Anthropic and OpenAI are “gambling with our lives.” He said the people building AI “earnestly believe that it could kill us all by the end of the decade.”

“Do not underestimate the power of this technology,” Coxon wrote. “These will soon be superhuman systems that can hack anything, revolutionize any field overnight, and acquire real power and resources.”

Coxon’s post, which has been viewed more than 70 million times, reflects a long-standing debate in Silicon Valley about whether AI can be safely developed and controlled. As Anthropic and OpenAI barrel toward potentially historic initial public offerings while releasing increasingly advanced models, many researchers are calling for a coordinated slowdown.

OpenAI’s chief scientist, Jakub Pachocki, published a blog post on Sunday and warned that no AI company has “solved alignment and monitoring to a sufficient degree to continue responsibly scaling at maximum speed for much longer.” In the AI industry, alignment refers to the work by AI developers to ensure that the system behaves in accordance with human values and intentions.

“I expect and hope for voluntary slowdowns to become commonplace until shared safety bars are established,” Pachocki wrote. “And I believe that international coordination on future AI development needs to become a top priority for governments around the world.”

Coxon’s post on Tuesday also struck a chord with industry researchers who are worried about recursive self-improvement, or an AI system becoming capable of designing and developing its successor without human intervention. Recursive self-improvement is not yet possible, but companies, including Anthropic and OpenAI, have warned that it would make it easier for humans to lose control over those systems.

“Neither company is acting responsibly,” Coxon wrote. “They are racing straight to self-improving superintelligence.”

Evan Hubinger, an alignment lead at Anthropic, echoed Coxon’s comments in a post on X late Tuesday.

“Jacob is correct here—we really do earnestly believe AI could kill all humans! I personally think it is >10% within the next decade,” Hubinger wrote. “I believe Anthropic is trying its best, but we do not yet have a plan to solve alignment for superintelligence and are not clearly on track to.”

While extreme, concerns about the potential for AI to cause human extinction or other catastrophic events are not new in AI research circles. In 2023, for instance, prominent AI researchers and executives, including OpenAI CEO Sam Altman and Anthropic CEO Dario Amodei, signed a statement that said “Mitigating the risk of extinction from AI should be a global priority alongside other societal-scale risks such as pandemics and nuclear war.”

Some experts even use a shorthand, p(doom), to estimate the probability of dire outcomes that could stem from AI.

Anthropic’s Hubinger was also one of roughly 1,400 AI researchers who signed an open letter called “Pacing the Frontier” in July. The letter urged the U.S. government to develop the tools necessary to support an effort to “deliberately pace the frontier of automated AI development.”

Some members of Congress have taken steps to try and address AI’s rapid advancement in the months following, but there’s no clear consensus about how the technology should be regulated.

In July, Rep. Jay Obernolte, R-Calif., and Rep. Lori Trahan, D-Mass., introduced a bill called the FRONTIER Act, which aims to establish a framework for governing the deployment of advanced AI models. And earlier this month, Sen. Bernie Sanders, I-Vt., and Rep. Greg Casar, D-Texas, introduced a bill called the Ban Artificial Superintelligence Act, which would temporarily pause advanced AI development until the federal government establishes safety rules. Both bills have been met with mixed receptions.

“Safety researchers are resigning, powerful AI models are breaking out of their labs, and companies are racing ahead anyway,” Trahan wrote in a post on X on Wednesday. “It’s past time for Congress to get off the sidelines and do its job.”

Lawmakers are also trying to navigate growing public backlash against AI data centers, the large facilities that house the hardware for training and running AI models. The pushback has grown so intense that the The National Republican Senatorial Committee, or NRSC, said last month that data centers have become a “sleeper issue” for the entire midterm election cycle, as CNBC previously reported.

Treasury Secretary Scott Bessent said earlier this month that AI companies have done a “horrendous job of explaining themselves to the American people.”

“They’re going to have to take some of the blame, and they are going to have to convince the American people that all the benefits will not accrue to a small group,” Bessent said, following the G20 meetings with finance ministers and central bankers in Asheville, North Carolina. “That’s what they hear from me.”

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Technologies

Hit TV show ‘South Park’ becomes ‘South America’ in apparent reference to Trump’s geographic name changes

Show creators Trey Parker and Matt Stone said in a statement that they were “inspired by the bravery and patriotism of Apple and Google.”

Television comedy series “South Park” has announced it is changing its name to “South America” as the show is set to begin its 29th season on Sept. 16.

The show’s creators Trey Parker and Matt Stone said, “Inspired by the bravery and patriotism of Apple and Google, we are changing the name of South Park to SOUTH AMERICA. We especially want to thank our parent company Paramount — a Skydance Capitulation.”

Parker and Stone’s statement comes after U.S. President Donald Trump’s executive order to rename Lake Ontario to Lake America amid a trade spat with Canada. Canadian officials said they will not recognize the new name.

Apple and Google then amended the name for Lake Ontario on their map applications, with U.S. users seeing “Lake America,” while Canadian users saw “Lake Ontario.”

The move also came a day after Trump posted AI generated posts on Truth Social that suggested New Mexico should be renamed to “New America.”

Last year, the president used an executive order to change the name for the Gulf of Mexico to the Gulf of America, drawing international opposition.

“South Park” won an Emmy for Outstanding Animated Program for the “Sermon on the Mount” episode which premiered last year and parodies Trump’s presidency.

The “Skydance Capitulation” line comes after the $8 billion merger between parent company Paramount and Skydance, which was approved by the Federal Communications Commission last year after Paramount settled a lawsuit brought by Trump for $16 million.

Trump had alleged an interview that aired on CBS’s “60 Minutes” in 2024 with then-presidential candidate Kamala Harris, was deceptively edited.

Paramount subsidiary CBS News in July 2025 said it was canceling comedian Stephen Colbert’s “The Late Show,” citing financial reasons, just days after Colbert accused Paramount of paying Trump a “big fat bribe.” The final episode of the show aired in May.

Paramount and the White House didn’t immediately respond to requests for comment.

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Trump expresses no remorse over initiating Iran conflict as U.S. intensifies economic sanctions

President Trump expressed no regrets over starting the Iran war, claiming he would act again despite election impacts, while the U.S. increases economic sanctions on Iran.

President Donald Trump stated that he has no regrets regarding the initiation of the Iran war, asserting that he would repeat the same actions if given the chance. In an interview with Fox News’ Laura Ingraham on Thursday, Trump mentioned that he would have proceeded with the attack on Iran regardless of the consequences for the midterm elections. Ingraham suggested that without the Iran conflict, the midterms would have been a victory, to which Trump responded that if Iran acquired a nuclear weapon, they would use it. Trump further added that a nuclear-armed Iran would eliminate Israel and the Middle East, and begin attacking U.S. cities. These remarks occur as markets anticipate a prolonged Iran war, following a Wall Street Journal report indicating that senior White House advisors explored with Trump the potential for the conflict to extend past his current term. Trump has claimed that the war will conclude right after the midterm elections, leading to a drop in oil and gas prices, reinforcing his repeated assertions that the conflict will end shortly. In distinct comments to NewsNation on Thursday, Trump refuted reports of damage to U.S. assets, after Iran asserted that it struck several U.S. fighter jets at a base in Jordan. When questioned about the reports, Trump said, ‘No damage. No nothing.’ Regarding economic pressure, Washington is persisting in efforts to isolate Iran economically, with Treasury Secretary Scott Bessent announcing sanctions against a major bank scheduled for next week. Bessent stated on ‘Real America’s Voice’ that the sanctions would be implemented on Monday to commemorate the fallen citizens of 9/11, urging to watch for updates. Bessent mentioned that the administration has sanctioned and shut down the Dubai branches of Egypt’s second-largest bank, alleging that it provided Iran with $1.8 billion. He also noted that the 30th-largest Turkish bank, which had been funding Iran, was sanctioned, but did not identify it. Last week, the U.S. imposed sanctions on the Turkey-based Golden Global Yatirim Bankasi Anonim Sirketi, along with its subsidiaries. In the NewsNation interview, Trump was questioned about how Iran could withstand the current economic pressure. Trump responded, ‘I don’t know if they can hold out, but it will be settled after the elections, or perhaps sooner, but definitely right after the election.’ Correction: This article has been revised to accurately reflect Bessent’s statement that the 30th largest Turkish bank was sanctioned; an earlier version incorrectly stated the bank’s ranking.

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