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Apple’s ‘Wonderlust’ Event Highlights iPhone 15, USB-C and Apple Watch 9: Everything Announced

At its annual fall event, Apple launched its latest round of iPhones and watches. And yes, USB-C has landed on the iPhone 15.

It was a big day for the iPhone and Apple Watch as Apple rolled out the 2023 models: the iPhone 15, 15 Plus, 15 Pro and 15 Pro Max, Apple Watch Series 9 and Watch Ultra 2. And the moment you’ve all been waiting for — USB-C has landed in the iPhone and AirPods.

In addition to the big reveals, Apple tossed us the usual random scraps of updates to its products and services, and announced the availability of its operating systems. The company claims that by 2030 it will have net zero climate impact (in a skit featuring Oscar winner Octavia Spencer) and detailed all the ways it’s working toward that. iCloud Plus gets a couple of new tiers, as well — 6 and 12 terabytes — because everything takes up a lot more space.

For the play-by-play commentary during the event, you can relive the magic with our archived live blog.

gamer using iphone 15 pro

iPhone 15 and 15 Plus

These inherit a lot from the iPhone 14 Pro, minus the telephoto camera, including the Dynamic Island widget that expands the camera cutout to show contextual information. The 15 Plus has a bigger battery and a 6.7-inch screen compared to the 6.1-inch of the 15. Both also use the second-generation Ultra Wideband chip that’s in the new watches. 

In addition to USB-C charging, Apple has upped its MagSafe to support the Qi2 standard.

It uses «color infused glass» for the new back (giving more durable color) with an etched layer over it. The new main camera is 48 megapixels — still dual cameras — and uses pixel binning to improve low-light performance. It still uses digital zoom for 2x by cropping into the center of the sensor. And now you don’t have to remember to switch to portrait mode; it will autodetect. Plus, it lets you select a subject for focus after the fact.

Apple has expanded its emergency satellite service to roadside assistance. It’s launching in the US with AAA, and is included in the membership. Nonmembers can subscribe separately.

The new A16 Bionic chip with an improved neural engine adds aggressive background noise cancellation on calls (aka Voice Isolation).

The iPhone 15 starts at $799 and the Plus starts at $899 in the US. Both prices are with carrier activation.

4 iphone 15 pro models

iPhone 15 Pro and Pro Max

The Pro — 6.1 inches for Pro and 6.7 inches for Pro Max — now sports a titanium alloy case with an aluminum substructure, which makes it lighter (though not thinner) and better for heat dissipation, and has shrunken borders for more screen visibility. Their new internal design also improves repairability, partly because the back glass can be replaced.

The rumored Action button is real. It’s programmable and has haptic feedback, but still remains available for muting and works in conjunction with Dynamic Island. And like Android, there’s an always-on StandBy screen enabled by iOS 17.

Apple debuts the A17 Pro chip for these, which has a new GPU that includes ray-tracing acceleration (for augmented reality!). Metal, the company’s 3D graphics framework, includes optimized upscaling, plus provides more efficient (and therefore battery friendly) operation. Some console games will also be natively playable — Apple specifically called out Assassin’s Creed Mirage, coming next year.

The chip also has improved performance cores, a new neural engine, a dedicated AV1 decoder, a USB 3 controller and USB-C connection.

The New iPhone 15 Lineup Is Here. Here’s What They Can Do

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The Max has a 48-megapixel camera with a larger sensor than the other models and coated lenses for fewer reflections. It’s got 24mm, 28mm and 35mm equivalent lenses on the main camera, and the company promises better detail and dynamic range. The 120mm telephoto lens uses a «tetraprism» design with three-axis sensor-shift image stabilization. There’s also a 3x zoom lens.

Video supports recording to an external USB drive, v-log encoding and ACES support (the latter two are big for pros). Because the Vision Pro headset is on the horizon, it lets you capture 3D spatial videos — later this year.

The $15 Pro starts at $999, with the Pro Max starting at $1,199; preorders start Friday and they ship on Sept. 22.

a set of apple watch ultra 2

Apple Watch Series 9 and Watch Ultra

The new S9 chip powers the updated watch, with upgraded graphics and neural core for more streamlined operation and on-device processing of Siri requests, including logging and retrieving health data. The new Ultra Wideband chip will allow or improve location and control other Apple devices. And the display is brighter and can get darker, which should improve visibility in dim or bright lighting. On the inside it’s also got an A16 Bionic chip.

The company says that the Series 9 is net zero, its first carbon-neutral product; part of that is replacing leather bands with a new material it calls «FineWoven.» New faces, colors and materials: There are a lot of new bands.

There’s a gesture that’s been repurposed from its accessibility tools — Double Tap — which controls the primary button in an app and scrolls through widgets, among other things.

It’s shipping in October, also in a new pink color, and preorders are live now.

In addition to all the updates to the Series 9, the new display on the Ultra goes up to 3,000 nits of brightness (that’s pretty bright, significantly brighter than the Series 9’s 2,000 nits), and offers a new modular face. It also has an expanded altitude range.

It too has an improved environmental impact, such as using 95% recycled titanium.

Both watches are available starting Sept. 22; they begin at $399 for the Series 9 and $799 for the Ultra 2.  

Technologies

Why Are Switch 2 Games So Expensive? Trump’s Tariffs May Not Be Sole Factor

It still comes down to money.

Wednesday’s reveal of the Switch 2 had a lot of buzz from Nintendo surrounding its successor to the Switch. One shocking bit, though, was the high price of its games. There’s a lot of confusion, especially with news of President Donald Trump’s increased tariffs on many trading partners, including Japan. 

After the Switch 2 Direct, Nintendo released the full details of the upcoming console and games on its website. The price of Mario Kart World shocked gamers and led to some disdain, as the $80 MSRP was $10 more than what most new games cost today. This led many to wonder if this would be a new normal for game prices due to Trump’s tariffs or if Nintendo was just being greedy. The answer, however, might be something completely different. 

Are Nintendo Switch 2 game prices hiking?

To start, some details need to be cleared up. Some people have posted on social media that the price of Nintendo’s Switch 2 games, at least in the US, will be $90. That is incorrect, as of right now. 

One X user posted Switch 2 EU prices for Mario Kart World, which start at 80 euros for a digital version and 90 euros for the physical copy. Typically, US and EU games match in price, which caused some to assume that this pricing would be the case for the US. 

US retailers, however, already posted their Switch 2 game prices, and Nintendo-published games are listed at $80.

Will Trump’s tariffs cause the Switch 2 to cost more?

As for Trump’s tariffs, that is unlikely to be a driver of this price bump. Tariffs are not applied to digital goods, and when the prices were published, there were no tariffs on Japan. Plus, games are similarly expensive in other countries like Canada and the UK.

With that cleared up, why are Nintendo games on the Switch 2 so expensive? One likely reason is game storage. 

Read More: All the Nintendo Games You Can Update to Switch 2 for Free

The Switch 2 uses what Nintendo calls game-key cards, which are Switch 2 cartridges that don’t have all the game data on the cartridge itself. This helps save on production costs as storage is expensive. The original Switch cartridges went up to 32GB of storage, which doesn’t seem like a lot these days, with some games taking up 100GB or more of storage, but this is for the original Switch. Only a few games, like The Witcher 3, went above 32GB because the graphics for the Switch weren’t on the high end like with a PC, PS5 or Xbox Series console, where a Witcher 3 install size starts at 50GB

Switch 2 games are going to be bigger in size — there is little doubt about it. CD Projekt Red confirmed it would put its Cyberpunk 2077: Ultimate Edition on one 64GB cartridge, and there will likely be other games to surpass that 64GB. With the max size of the cartridge doubling in size, it adds to the price of the physical card, as not only does storage have to be bigger, but they will need to transfer data faster. That can get more expensive for physical copies, unlike optical discs, which are still the same price whether it has 20GB or 100GB on the disc. 

What does all this mean for gamers?

This leads to a dilemma for publishers: Put the entire game on the physical card and sell it at a loss, increase the price of the physical copy with the full game on it or use the game-key card to have a card with minimal storage, requiring gamers to download the entire game.

Read More: The 17 Best Nintendo Switch Games Right Now

It appears that Nintendo went with door No. 2. This doesn’t come as much of a surprise, knowing the company. Anyone who wants to save money on games knows that Nintendo will seldom bring the price down of its own games. Mario Kart 8 Deluxe, for example, is 8 years old and is still full price on Nintendo’s website

According to an industry analysis from Niko Partners, this new pricing could become the new normal in a couple of years when it comes to physical cartridges.

«While there has been some sticker shock regarding the price of games increasing from $60 to $70 or $80, these price points are set to become industry standard over the next two years, especially so for Nintendo first-party games,» Niko Partners said in a statement Wednesday. «One reason for the higher price is the increased cost of the new and faster Game Cards themselves, with higher capacities being more expensive to manufacture than a PS5 Blu-ray disc.»

Nintendo didn’t respond to a request for comment about the higher price of its games. 

That said, this doesn’t explain the lower price of Donkey Kong Bananza, which comes out in July; that’s listed on Nintendo’s site for $70. This could mean the game isn’t using a larger storage card, but that can’t be said for sure until the game comes out. It’s unclear how things will change in the future.

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Technologies

Nintendo Switch 2 Pre-orders in US Delayed Due to Trump’s Tariffs

The Switch 2 launch is still happening on June 5, and preorders outside the US seem unchanged.

Nintendo Switch 2 preorders in the US were to start April 9, but it appears those plans have changed due to the new tariffs imposed this week by President Donald Trump. It’s unclear if this means Nintendo will also have to increase the price of the Switch successor, which currently starts at $450. 

Nintendo said Friday that it’s delaying Switch 2 preorders in the US, but its June release date is unaffected. 

«Pre-orders for Nintendo Switch 2 in the U.S. will not start April 9, 2025 in order to assess the potential impact of tariffs and evolving market conditions,» the company said in a statement. «Nintendo will update timing at a later date. The launch date of June 5, 2025 is unchanged.»

Nintendo didn’t indicate if preorder dates outside the US would change, but Eurogamer reports that preorders are live at various retailers in the UK.

A tariff of 24% has been applied by the US to goods from Japan. Were that rate to be applied directly to the Switch 2’s announced price, it would rise to $558, but it would be up to Nintendo how much of the tariff it will pass on to consumers.

This is a developing story.

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Technologies

Twelve South’s Foldable Wireless Charger for iPhone and Apple Watch Is Up to 27% Off at Amazon

This handy accessory makes it easier to travel with your Apple gear and stay charged wherever you go.

Whether you’re traveling for business or off on a wonderful family vacation, charging your stuff shouldn’t be something you have to worry about. Taking extra chargers and cables can be a pain, and they all take up space in your bag. But the handy Twelve South Butterfly SE charger is a compact alternative that can wirelessly charge an iPhone and an Apple Watch at the same time. And it’s available with up to 27% off right now at Amazon.

That top line discount applies to the pink version, though the white model is only $7 more and other colors are seeing 15% off the usual $100 price tag if you have a strong preference. It’s not clear how long the discounts will last, though. 

Hey, did you know? CNET Deals texts are free, easy and save you money.

The charger itself offers a way to wirelessly charge a iPhone and Apple Watch from a single AC outlet, and you can even charge your AirPods when your phone is done, too. And because this is a Qi2 charger you’ll get a full 15 watts of wireless charging for compatible devices — including the best iPhones.

When you’re not using the Butterfly SE, it folds up so it can be slid into a pocket, bag or luggage without taking up too much space. It really is the perfect partner for people who like to travel light.

Unfortunately, this charger doesn’t come with an AC adapter in the box, so you’ll need to provide your own. Make sure it’s rated for 20 watts or more. If you need to buy one, Apple’s 20-watt USB-C charger is just $15 right now.

Why this deal matters

We all carry multiple devices around with us these days. Anything that can make charging them more convenient is a win in our books, especially when you’re traveling. This charger takes up little space when it isn’t being used and charges quickly when it is.

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