Technologies

Will Gen Z Buy Into Flip Phones? Samsung’s Z Flip 5 Aims to Find Out

Persuading teen girls to part with their iPhones is no easy feat. But Samsung’s newest foldable could be the phone to convince them.

Cher Horowitz had one, Serena van der Woodsen had one, Lizzie McGuire had one, and now, in 2023, Sydney Sweeney has one. I’m talking about flip phones, which through the 1990s and early 2000s were the must-have tech status symbol for teen girls everywhere.

I should know, I was one of them. When I rocked up to university, it was with my trusty Motorola Razr — an icon of its time that was famously endorsed by another icon of that time: Paris Hilton.

Just as Motorola tapped Hilton in 2001, Samsung is now leaning heavily on Sweeney, star of the beloved-by-Gen Z HBO show Euphoria and part of the cast of The White Lotus’ first season, to try to convince the teens of today that they need a flip phone in their lives. Specifically, it wants to sell them the Samsung Galaxy Z Flip 5, which it unveiled in Seoul, South Korea, along with the heftier Galaxy Z Fold 5 phone, Galaxy Tab S9 and Galaxy Watch 6 during last week’s Unpacked event.

New and notable features of the Z Flip 5 include a larger cover screen on the front of the phone and a new hinge that allows it to sit fully flat when open and close completely with no gap. It goes on sale Aug. 11, and you can preorder the phone starting at $1,000 (£1,049, AU$1,649). CNET’s Lisa Eadicicco has been using one and says it’s a «step in the right direction» for Samsung.

Sweeney appeared at the event, both in a video and in person with a slicked-back ponytail and short gray dress, taking part in a live demo where she snapped a selfie with K-Pop idol Wonyoung. It’s the cross-cultural brand collaboration of dreams, and a savvy move by Samsung if it wants to appeal to teen girls globally. And it appears that it does.

In its ad for the Z Flip 5, Sweeney says the phone is a «game-changer» for when she’s filming videos on her own and talks about how her favorite part is the option to personalize it to fit her own style. With retro pastel graphics, the ad is designed to be catnip to young women. But Samsung still has a fight on its hands if it wants to convince this audience that the Z Flip 5 should be their next upgrade.

The fate of flip phones

Sadly for the flip phone, it’s a design that fell out of favor with teen girls (and everyone else) with the rise of the smartphone. For the past 15 years, the ubiquitous slimline slab is the only style of phone that’s been worth having — perhaps until now. Over the past few years, makers of Android phones have been developing their own foldable phones, including new generations of the Razr and the newly introduced Google Pixel Fold, packing flexible displays that can be flipped out to increase the screen size. Still, foldable phones accounted for only 1.2% of phone shipments last year, according to IDC, with Samsung dominating that category.

The majority of these phones are similar in size to a standard smartphone, and double in screen size when unfolded. But the Z Flip is half the size of a standard phone, and expands to the size of most smartphones in fold-out mode, making it ideal for people who like the idea of carrying a smaller device — a teenage girl, perhaps?

The «vintage» clamshell design of the flip phone has the potential to pique the interest of Gen Z users, most of whom are largely loyal iPhone users, according to a Financial Times report from February. There’s also some anecdotal evidence to suggest that some teens are already ditching their smartphones in favor of «dumb» old-school flip phones, according to CNN and other media reports. The Z Flip 5 offers the best of both worlds — the nostalgic look and feel of yesterday’s tech, with the cutting-edge features of today’s.

Sydney Sweeney and Wonyoung at the Samsung event

It’s notable, said CCS Insight chief analyst Ben Wood, that Samsung’s marketing and advertising campaigns for the phone heavily feature women and female influencers. (Its other products are all largely promoted by members of male K-Pop band BTS.) Android phone users have historically skewed slightly male, according to CCS research, with manufacturers struggling to attract as many female users. But the Z Flip 5 could provide some real competition to the iPhone in this regard, and the inclusion of Sweeney should «help drive interest in the product,» said Wood.

«Having an attractively designed device that offers a more compact alternative to an iPhone may be more appealing to female customers, and anecdotal feedback so far seems to suggest the Flip form factor does resonate well with women,» he said.

Flippin’ pricey

One potential roadblock for the Z Flip 5 on its way to winning the hearts and minds of teens everywhere is price. Foldable phones have struggled on the whole to gain mainstream traction at least in part due to their $1,000-plus price tags. The Z Flip 5 comes in at just under this, at $999, making it more affordable than most. (For contrast, Samsung’s other foldable phone, the Z Fold 5, starts at $1,800.)

It could be in Samsung’s favor that the improvements it’s made to this year’s Z Flip offer better value for money, said Anisha Bhatia, senior analyst at GlobalData.

«Samsung is following its Galaxy S23 strategy by giving consumers ‘more’ for the same price in this time of inflationary stress,» she said. «The Flip 5 costs the same as its predecessor at $999 but doubles the base storage to 256 GB.»

Make no mistake: That’s still a hefty amount to part with whether you’re a young person or a parent of one. But no high-end phone these days comes cheap, and the Z Flip 5 offers a lot for the money, while standing out in a crowded market with its unique design.

If any phone can tempt Euphoria and K-Pop fans to embrace Android and foldable screen technology, it wouldn’t be surprising if the Z Flip 5 is the one to do it.

Samsung Galaxy Z Fold 5 Flexes Its Foldable Beauty

A photo of the Galaxy Z Fold 5 taking a photo

+19 more

See all photos

Technologies

How Much Energy Do Your AI Prompts Consume? Google Just Shared Its Gemini Numbers

Current measurements of AI’s impact aren’t telling the full story. Google has offered a new method it hopes to standardize.

The explosion of AI tools worldwide is increasing exponentially, but the companies that make these tools often don’t express their environmental impact in detail.

Google has just released a technical paper detailing measurements for energy, emissions and water use of its Gemini AI prompts. The impact of a single prompt is, it says, minuscule. According to its methodology for measuring AI’s impact, a single prompt’s energy consumption is about the equivalent of watching TV for less than 9 seconds.

That’s quite in a single serving, except when you consider the variety of chatbots being used, with billions of prompts easily sent every day.

On the more positive side of progress, the technology behind these prompts has become more efficient. Over the past 12 months, the energy of a single Gemini text prompt has been reduced by 33x, and the total carbon footprint has been reduced by 44x, Google says. According to the tech giant, that’s not unsubstantial, and it’s a momentum that will need to be maintained going forward.

Google did not immediately respond to CNET’s request for further comment.

Google’s calculation method considers much more

The typical calculation for the energy cost of an AI prompt ends at the active machine it’s been run on, which shows a much smaller per-prompt footprint. But Google’s method for measuring the impact of a prompt purportedly spans a much wider range of factors that paint a clearer picture, including full-system dynamic power, idle machines, data center overhead, water consumption and more.

For comparison, it’s estimated that only using the active TPU and GPU consumption, a single Gemini prompt uses 0.10 watt-hours of energy, 0.12 milliliters of water and emits 0.02 grams of carbon dioxide equivalent. This is a promising number, but Google’s wider methodology tells a different story. With more considerations in place, a Gemini text prompt uses 0.24Wh of energy, 0.26mL of water and emits 0.03 gCO2e — around double across the board.

Will new efficiencies keep up with AI use?

Through a multilayered series of efficiencies, Google is continually working on ways to make AI’s impact less burdensome, from more efficient model architectures and data centers to custom hardware.

With smarter models, use cases and tools emerging daily, those efficiencies will be critical as we immerse ourselves deeper in this AI reality.

For more, you should stop using ChatGPT for these things.

Technologies

Vivo Launches Mixed-Reality Headset, an Apple Vision Pro Competitor

Vivo Vision has many of the same design elements as Apple’s VR/AR, but is only available in China, for now.

Look-alikes of Apple products often pop up in China, and mixed-reality headsets have now joined the party. Chinese smartphone maker Vivo has introduced the Vivo Vision, a headset mixing both AR and VR, and it bears many similarities to the Apple Vision Pro.

The company announced the Vivo Vision Discovery Edition at its 30th anniversary celebration in Dongguan, China, saying it’s «the first MR product developed by a smartphone manufacturer in China, positioning Vivo as the first Chinese company to operate within both the smartphone and MR product sectors.»

The Vivo Vision, currently only an in-store experience in mainland China, has a curved glass visor, an aluminum external battery pack and downward-pointing cameras like the Vision Pro. But it also has some differences — an 180-degree panoramic field of view and a much lighter weight at 398 grams (versus the Vision Pro’s 650 grams).

CNET asked Vivo if it plans to sell the Vivo Vision to non-China markets, but the company did not immediately respond.

The Vivo Vision runs on OriginOS Vision, Vivo’s mixed-reality operating system. It supports 3D video recording, spatial photos and audio, and a 120-foot cinematic screen experience.

The starting cost in China will be $1,395 (converted to US dollars), compared to the Vision Pro at $3,500.

Even if the Vivo Vision came to the consumer market in the US, it might not matter much to Apple’s bottom line. The Vision Pro hasn’t been a big seller, likely because of the price tag. Still, the headset market is expected to grow quickly over the next several years, and Apple is already working on new versions of the Vision Pro, including one that’s more affordable than the original.

Jon Rettinger, a tech influencer with more than 1.65 million YouTube subscribers, says he’s not overly enthusiastic about VR/AR just yet. «It’s heavy, invasive and without a must-have use case,» Rettinger told CNET. «If the technology can go from goggles to glasses, I think we’ll see a significant rise. But if the current form factors stay, it will always be niche.

The YouTuber loves that the technology exists, but still doesn’t use it. «The honeymoon wore off. Aside from some gaming and content viewing, it’s still cumbersome, and I tend to go back to my laptop,» he said.

Technologies

Today’s NYT Strands Hints, Answers and Help for Aug. 22 #537

Here are hints and answers for the NYT Strands puzzle for Aug. 22, No. 537.

Looking for the most recent Strands answer? Click here for our daily Strands hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections and Connections: Sports Edition puzzles.

Today’s NYT Strands puzzle has a fun theme, especially if you have ever read Agatha Christie books or played a few rounds of the board game Clue. If you need hints and answers, read on.

I go into depth about the rules for Strands in this story.

If you’re looking for today’s Wordle, Connections and Mini Crossword answers, you can visit CNET’s NYT puzzle hints page.

Read more: NYT Connections Turns 1: These Are the 5 Toughest Puzzles So Far

Hint for today’s Strands puzzle

Today’s Strands theme is: Whodunit?

If that doesn’t help you, here’s a clue: Solve the crime

Clue words to unlock in-game hints

Your goal is to find hidden words that fit the puzzle’s theme. If you’re stuck, find any words you can. Every time you find three words of four letters or more, Strands will reveal one of the theme words. These are the words I used to get those hints but any words of four or more letters that you find will work:

REST, POEM, SOUR, SOURS, DIAL, HOLE, VOLE, ROLE, ROLES, VOLES, HOLES, DEEM, GAIT, SAME

Answers for today’s Strands puzzle

These are the answers that tie into the theme. The goal of the puzzle is to find them all, including the spangram, a theme word that reaches from one side of the puzzle to the other. When you have all of them (I originally thought there were always eight but learned that the number can vary), every letter on the board will be used. Here are the nonspangram answers:

HEIR, LOVER, RIVAL, SPOUSE, STRANGER, DETECTIVE

Today’s Strands spangram

Today’s Strands spangram is ITSAMYSTERY, with all the answers being characters common to mystery novels. To find it, look for the I that’s the farthest left letter on the top row, and wind down.