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Apple Vision Pro: 5 Cringey Things to Not Do in a $3,500 VR/AR Headset

Commentary: Apple’s coming-soon headset will cost $3,500, but can you really put a price on never having to look at your kids with your own eyes?

I was watching with interest on Monday when Apple introduced the Vision Pro mixed reality headset at WWDC. It’s not really in the same ballpark as the simple Meta Quest 2 that I use to go bowling in my living room. Maybe not on the same planet. When it comes out in 2024, it will cost $3,499 — 10 times the cost of the Meta Quest 2.

Let us pause briefly to read that again: $3,499. Almost four thousand dollars. I don’t know about you, but I will not be picking up one of these on an idle Saturday trip to Best Buy. 

CNET’s Scott Stein is one of the few people who actually got to try out the headset. He says the Apple Vision Pro is amazing, with a fluid interface and stunning cinematic fidelity when you’re watching a movie. Our WWDC recap unrolls the complex elements that make the headset so pricey.  

“Technically speaking, the Vision Pro is a computer, with an M2 chip found on Apple’s highest-end computers,” CNET’s recap notes. 

I’m old enough to remember when the thought of personally owning a computer was as laughable as paying this price for a headset seems to me today. So eventually, I’m sure, the production will be refined, and prices will come down. The immersive entertainment looks unreal, and some of the other Minority Report/Star Trek-style uses for the device are truly impressive.

But in the meantime, I’ve watched Apple’s 9-minute video on the headset (I feel like I should say “the $3,500 headset” every time). And there are definitely some uses for the Vision Pro that I will not be attempting, even if the day comes when I can afford it.

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Watch this: First Impressions of Apple’s Vision Pro Mixed Reality Headset

04:21

Working in Excel

The most-memed element of the Vision Pro promotion was the fact that Apple demonstrated how Microsoft Excel, Word and Teams can run inside the headset, with your eyes controlling the user interface. Look, there are some really cool things a headset can do, but thrusting you face-first into pivot tables is not one of them. 

“I want Excel pumped directly to my retinas” is not something I’ve personally ever thought, cracked one Twitter user.

Talking to real people without taking off the headset

In the promo video, a woman wearing the headset is joined by (presumably) her teenage daughter, who sits down on the couch and chats with her as if it’s perfectly normal that mom’s eyes are behind tinted ski goggles. They barely say more than one word to each other (of course, it’s “sushi”), but I keep wanting to scream through the screen and tell the mom to take one second, push up the headset and just talk to her kid, face to face.

Thanks to Apple’s EyeSight feature, you can at least see the mom’s eyes through the headset, which you can’t do with the Meta Quest 2. But even that is one super-duper creepy feature, as CNET’s Corinne Reichert points out.

Looking at home photos – alone

There’s a scene in the Apple video where someone sits on the couch and starts virtually flicking through their family photos. Admittedly, it’s pretty cool when a panorama of what looks like an iceberg wraps around them, especially if you’ve always wondered what the Titanic saw on April 15, 1912. 

But the guy seems kind of lonely, looking at photos alone. If he could share what he’s seeing with his family, it might be a neat reminiscing experience. For now, I’m OK looking at digital photos on my phone or laptop, where I can share them with others.

Taking photos

There’s another scene in the Apple video where a headset wearer moves over to where two little girls are blowing soap bubbles (inside the house, but that’s a whole other issue). Instead of sitting down beside them to play and interact, he kneels in front of them, headset on, to take 3D photos of the fun. Why use your own eyes to look at your kids when you can stay one level removed?

Airplane mode

The promo video showed a woman on an airplane watching a movie in luxurious 3D, as if she’s living in the scenes of the film. I couldn’t get past the impracticality of it all. There are a million little distractions on the plane – flight attendants offering drinks, pilots announcing turbulence, people in my row asking me to get up so they can slip past. 

I can immerse myself in a 3D movie at home, but it just seems rude to plunge yourself into your own private cinema at 33,000 feet and expect not to be disturbed. But then, I fly coach, and the folks with $3,500 to drop on a headset might be flying private.

But if the Vision Pro is your dream device, start saving. There’s no exact release date yet, but 2024 is just half a year away.

Technologies

Oil prices fall as crude exports recover at Saudi Arabia’s Red Sea ports

Saudi Arabia has restored flows through the pipeline to around 3.5 million barrels per day, according to media reports.

Oil prices fell Tuesday as Saudi Arabia’s crude exports from its Red Sea ports recover from an attack on a key pipeline earlier this month.

Brent crude

Satellite imagery has confirmed a “major operational recovery” at the Yanbu and Muajjiz terminals, according to a Kpler note published Tuesday.

A total of 12.5 million barrels were loaded onto nine tankers at Yanbu from Saturday through Monday, according to Kpler. Exports from Yanbu were disrupted by the drone attack on Saudi Arabia’s East-West pipeline earlier this month, raising fears of another major hit to global supplies.

But Riyadh has restored flows through the pipeline to around 3.5 million barrels per day, people familiar with the matter told The Wall Street Journal and Bloomberg News on Monday. Its maximum capacity is 7 million bpd.

U.S. and Iranian officials, meanwhile, spoke to mediators on Monday as they try again to negotiate a deal to end the seven-month-long conflict.

Iran offered last week to reopen the Strait of Hormuz in seven days if the U.S. commits to the conditions in the failed June memorandum of understanding. But President Donald Trump on Saturday rejected Tehran’s proposal as oil exports through Hormuz recover.

Oil flows through Hormuz have hit a seven-day average 13.2 million barrels per day, which is 77% of the 17 million bpd that transited the waterway before the U.S.-Iran war, according to Kpler data.

The U.S. military provides protection to tankers from its Gulf allies and maintains a blockade against Iran’s exports.

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Technologies

Bank of America Warns Bond Market Echoes 2022 Conditions

Bank of America warns that current bond market conditions mirror those of 2022, when rising yields and rate hikes triggered a significant equity correction. The firm advises investors to consider hedging strategies as real yields break out of trading ranges.

The bond market is giving 2022 vibes right now, and not in a positive way, according to Bank of America. Yields skyrocketed to multiyear highs this week, as oil prices stay elevated and new U.S. data suggests the Federal Reserve may need to hike rates even more to quell inflation. The benchmark 10-year Treasury note yield reached levels not seen since 2007 above 5.2%. The 30-year bond yield also spiked to its highest levels since 2004. Equities, for their part, weathered the move higher well. The S & P 500 is up around 1% week to date. The Nasdaq Composite jumped nearly 2%. But for BofA technical strategist Paul Ciana, this may be the calm before the storm. US10Y YTD bar US 10-year yield in 2026 “We see parallels with 2022, when the US 10-year real yield broke out of a trading range and rose from approximately -1% to +1.5%. Around that period, the SPX, Euro and Bitcoin formed important peaks and declined, while equity, rates and FX volatility accelerated higher,” Ciana wrote. “The comparison does not require an identical outcome, but we do think it argues for greater caution.” Stocks entered a bear market in 2022, as the Fed quickly raised rates to fend off a massive surge in inflation. The S & P 500 fell more than 19% that year, marking its worst annual performance since 2008 — when it tumbled 38%. Ciana noted investors can hedge by scooping up put options on the SPY ETF , which tracks the S & P 500. “Investors seeking protection may consider one- to three-month SPY 750 puts or 750/730 put spreads,” he said. “The lower strike corresponds to the July lows.” “However, the rise in real yields is quite stretched on weekly RSIs. If yields retrace lower and positive SPX seasonals follow through, hedges may not perform,” he said, referring the relative strength index, a popular indicator that helps assess whether an investment may be overbought or oversold.

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Technologies

Anthropic warns investors of AI’s ‘existential risk to humanity’ in IPO prospectus, reports say

Anthropic’s IPO filing dedicates 80 pages to the risks of AI, nearly double the 48 pages it spends discussing its business plans, according to Reuters.

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