Technologies
Google’s AI Search Could Mean Radical Changes for Your Internet Experience
At Google I/O, the company unveiled an experimental version of Search that integrates AI-generated responses. Will it break the balance of the internet?
The future of Google Search is a big green box.
That’s exactly what Google showed off this month at Google I/O, the company’s yearly developer conference. The theme for 2023 was AI, a term mentioned more than 140 times during the two-hour keynote presentation. Google unveiled AI products that will actually be released to the public, an about-face for the apprehensive internet giant in response to growing competition.Â
Late last year, OpenAI launched ChatGPT to near-universal adulation. Suddenly, everybody had access to a generative AI engine that could seemingly answer any question with a novel response. It’s powered by a large language model, or LLM, that essentially lets it act as “autocomplete on steroids,” using massive amounts of text data to figure out what the next best word should be.Â
The power and ease of ChatGPT helped it become the fastest growing consumer web platform ever. It prompted Microsoft to up its investment into OpenAI and integrate ChatGPT’s tech directly into Bing search earlier this year, a move that helped the company see a 16% increase in traffic. The day before Microsoft unveiled Bing AI, Google announced its own generative AI engine, Bard, although it flubbed the launch and lost $100 billion in stock market value in the process. The stock has since rebounded to its highest level so far this year.
In many ways, Google I/O was a referendum on the company’s wonky entrance into consumer AI and a clear message to skeptics (and investors) that it’s willing to take radical steps to stay at the forefront of internet search, even if that means upending its core product. Google Search has long been the engine for how we all look for product information, find the latest news and otherwise interact with the internet, and for how many businesses make money.
The new Search Generative Experience, or SGE, is an experimental version of Search that deprioritizes the 10 blue links that have defined Google for the past quarter century. Instead, any query, regardless of how specific, gets answered in a mushrooming green box that expands as it fills the screen with a person’s answer.Â
“Now search does the heavy lifting for you,” said Cathy Edwards, vice president of engineering at Google, during I/O. She said that in the Search we know today, complex queries have to be broken down into smaller questions where you, the user, have to sift through the information yourself and formulate the answer in your head. SGE can do all of that automatically, even allowing you to ask follow-up questions.
Google Search Generative Experience is an experimental version of Search that integrates AI-generated results, similar to Bing and ChatGPT.Â
At the same time, it also means not having to visit multiple sites â clicks that webpages rely on, potentially upending the internet’s ad-driven business model.Â
Google is by far the largest player in online search, with 93% market share, according to Statcounter. Online search engines are also the greatest drivers of traffic for websites, with 68% of online experiences beginning at a search engine, according to a 2019 report by Brightedge Research. Google’s dominance in search at one point helped it see a valuation of $2 trillion.
With SGE, Google is potentially thrusting internet users and businesses into a new future, one that’ll require a rethinking of how quality information can continue to percolate while also incentivizing people into creating valuable content to feed its AI machine.Â
Because sign-ups just started for SGE, there isn’t any data yet to share regarding user experience. Microsoft, however, has been gathering feedback for Bing AI over the last three months and could provide a lens on how consumers may react with AI-driven Google searches.Â
“Feedback on the answers generated by the new Bing has been mostly positive, with 71% of those in preview giving the AI-powered answers a thumbs-up, said a Microsoft spokesperson. “We’re seeing a healthy engagement on the chat feature, with multiple questions asked during a session to discover new information.”
It’s unclear how AI-generated news stories will filter into Google’s or Bing’s AI results. Already, publications, including CNET, are experimenting with AI written articles. Unfortunately, AI itself isn’t always accurate and can have “hallucinations,” where it confidently says something is correct when it isn’t.
If the hallucination problem is eventually solved, generative AI in search could be faster and ultimately better for consumers. But it’s still unknown as to how it could affect the digital publishing industry, especially if people forgo clicking links en masse.Â
“As we experiment with new LLM-powered capabilities in Search, we’ll continue to prioritize approaches that send valuable traffic to a wide range of creators and support a healthy, open web,” a Google spokesperson said. Though it’s true that Google does link to sources prominently in SGE, it’s uncertain if SGE will translate to increased or higher quality traffic for sites.Â
Microsoft didn’t answer any questions regarding traffic to sources when using AI search. Google said it doesn’t have plans to share about publisher compensation but would “continue to work with the broader ecosystem.”
“I think [generative AI] is going to bring down the amount of traffic going out because that’s the purpose of it,” said Monica Ho, chief marketing officer at SOCi, a digital marketing company. However, she posits that traffic coming in for sites might be higher quality, as people are looking for specific information versus bouncing between sites.Â
If Google becomes undependable for traffic, there might not be viable alternatives. Social media platforms such as Facebook have proved to be unreliable partners for publications, down-ranking news on a whim, according to Rasmus Kleis Nielsen, director of the Reuters Institute for the Study of Journalism and professor of political communication at the University of Oxford. He added that platforms like Instagram or TikTok “drive comparatively few referrals, and do not really feature links the way search does and social did.”Â
At the moment, search engines “crawl” websites daily to glean new information and index it into results. Websites allow engines to crawl for free because of the traffic conversion. But if AI-search leads to fewer clicks, the search economy may need an entirely new rethinking.
“I expect that original content will be placed behind paywalls and require LLM models to pay in order to read it.,” said Don White, CEO of Satisfi Labs, a conversational AI company. In a “Spotify-style compensation model,” White sees a future where sites are paid-per-view.
Ultimately, Google will likely need to find a way for revenue to reach creators and publications so that there’s still an incentive to create quality content.
“Quality data has to feed the engine, and Google’s not creating all of their own unique, authentic original content,” said Ho. “It has to come from creators. They know that they’re going to have to feed that engine somehow and make it worthwhile for content to keep coming.”
Editors’ note: CNET is using an AI engine to create some personal finance explainers that are edited and fact-checked by our editors. For more, see this post.
Technologies
Trump says MAGA Inc. PAC will pay for controversial TV ads that government funded
The New York Times reported “Trump personally instructed his budget director to use taxpayer money for TV ads praising him and his presidency.”
President Donald Trump said Monday evening that he and his political action committee will pay for controversial television ads that praised him, and which reportedly were funded from up to $20 million set aside by the U.S. Department of Homeland Security.
The White House later clarified that the super PAC â MAGA Inc. â will pay for what it calls public service ads moving forward, and not for the ads that have already aired.
Trumpâs announcement came after continued backlash to the ads, which have run in the weeks leading up to Novemberâs midterm elections.
Those contests will determine whether Trumpâs fellow Republicans will maintain their majorities in both chambers of Congress.
Critics say the ads mirror Republican campaign talking points. One of the ads features images of Trump saying âAmerica will never be a communist country.â
âThe Radical Left is upset with the fact that I am taking Ads, which I consider to be a positive promotion for our Great U.S.A., and paying for them with U.S.A. money,â Trump said in a post on Truth Social on Monday.
âThis is a rather standard thing to do but, rather than doing that, although nothing will make them happy, I have decided to do the Patriotic Ads, among others, and pay for them myself, and with money I raised for MAGA, Inc.,â Trump said.
AdImpact has tracked roughly $9.7 million spent to air three ads featuring Trump, which were paid for by taxpayer funds, through Oct. 5.
Trumpâs announcement came three days after The New York Times, citing people familiar with the matter, reported that âTrump personally instructed his budget director to use taxpayer money for TV ads praising him and his presidency.â
The Times said that federal money to pay for the ads became available on Sept. 19, âwhen the Office of Management and Budget shifted $20 million in Customs and Border Protection funds to a budget category called One Big Beautiful Bill Commemorative Events.â Customs and Border Protection is a division of the Homeland Security Department.
Sen. Maggie Hassan, D-N.H., in a Sept. 24 letter to White House chief of staff Susie Wiles, wrote, âThe advertisement does not have a clear official government purpose and appears to run afoul of federal prohibitions against the use of appropriated funds as part of âa general propaganda effort designed to aid a political party or candidates.ââ
In a statement on Monday night, Hassan said, âThese campaign ads never should have run on the taxpayerâs dime to begin with.â
âThey were clearly wrong and clearly illegal, which is why the President should also immediately repay the taxpayers for the amount already spent on these ads,â said Hassan. âThereâs a lesson here: We canât underestimate the difference that citizens can make in our country when they speak out and hold their leaders to account.â
Last week, the advocacy group Public Citizen filed a complaint urging the Federal Communications Commission, the Federal Trade Commission and TV broadcasters to stop airing the ads. Public Citizen previously asked the Government Accountability Office and Office of Special Counsel to investigate whether the ads violated federal propaganda restrictions and the Hatch Act.
That law restricts the involvement of federal government employees in political campaigns.
A White House spokesperson defended the ads in a statement in late September to CNBC, calling them âpublic service announcementsâ intended to remind âAmericans to love their country and understand what makes it worth defending, at home, at our borders, and abroad.â
âThe ad is educational and unapologetically patriotic. We should be proud of our country,â the spokesperson said.
MAGA Inc. has raised $424.4 million and spent $32.4 million during the 2025-26 cycle through Aug. 31, leaving the Trump Super PAC with $415.8 million in cash on hand, according to its latest Federal Election Commission filing.
MAGA Inc. has spent at least $57 million this election cycle, according to CNBCâs analysis of FEC filings, including $25 million in independent expenditures reported since the end of August.
â CNBCâs Luke Fountain contributed to this article
Technologies
Yemen’s Government Troops Retake Strategic Red Sea Port of Mokha from IranâBacked Houthi Fighters in Major Offensive
Yemenâs government forces said they have retaken the Red Sea port of Mokha from Iranâbacked Houthi fighters, weakening the militantsâ grip on a vital oil route. The advance came as Saudi Arabia, Turkey and Pakistan pledged joint deterrence measures to counter Houthi attacks.
Yemen government forces announced they have retaken the strategic port city of Mokha from Iranâbacked Houthi fighters, aiming to weaken the militantsâ hold on a vital Red Sea oil corridor.
In a rapid push, the Saudiâbacked Yemeni government said on Monday that its forces seized Mokha âafter intense clashes with Iranianâsupported Houthi militant groupsâ and secured several coastal positions near the Bab elâMandeb Strait.
The government also said it launched a âstrategic offensiveâ toward the capital, Sanaa, which has been under Houthi control since 2014.
Verum could not independently verify the claims. The Houthis have reportedly denied that Mokha has fallen.
Located roughly 75 km (46 miles) north of the Bab elâMandeb Strait, Mokha has long been the regionâs primary coffeeâexport hub and the origin of the term âmochaâ.
Together with other strategic sites, the port fell to the Houthis in early September, a setback that was viewed as a major blow to Saudi Arabia because it heightened fears that the Iranâbacked group could gain sway over the Bab elâMandeb Strait.
Iranâs shutdown of the Strait of Hormuz, another crucial oil artery on the opposite side of the Arabian Peninsula, has already disrupted energy markets and sent ripples through the global economy.
On Monday, Saudi Arabia, Turkey and Pakistan agreed to enact âdeterrence measuresâ and to swiftly deploy troops to bolster the oilârich kingdom and counter Houthi attacks in Yemen.
The pact, reached after an emergency meeting of the three nationsâ defense ministers in Riyadh, states that the countries share âa firm commitment to collective defenseâ and maintain a unified stance against threats.
Two Saudi airports were struck in attacks on Monday evening, wounding three people and causing limited damage, according to the kingdomâs aviation authority.
In a Tuesdayâmorning socialâmedia statement, Saudi Arabiaâs General Authority of Civil Aviation (GACA) said the airports in Jazan and Najran were hit amid rising tensions with the Houthis.
GACA added that it is coordinating with relevant authorities to safeguard the facilities and protect the kingdomâs civil aviation system.
Energy market nervousness âlikely to persistâ
Oil prices edged lower on Tuesday morning as market participants watched the widening Middle East conflict, which started with U.S. and Israeli strikes on Iran in late February.
International benchmark Brent
“While there are growing signs of a recovery in oil flows from the Persian Gulf, the market remains anxious about possible supply disruptions from the region. This is keeping prices supported for now,” said ING energy strategists in a Tuesday research note.
“Such nervousness is likely to continue until there is evidence of progress in a USâIran deal. Meanwhile, the risk of further escalation remains very real,” they added.
Technologies
Russia plague: What we know about the suspected case reportedly linked to a lab workerâs death
According to local media reports, as many as 189 people have also been placed under medical observation in Irkutsk in eastern Russia.
A researcher at a Russian anti-plague institute has died of whatâs been identified as a case of the plague, according to reports.
Much is still unknown about the developing situation, but according to local media reports, as many as 189 people have also been placed under medical observation in Irkutsk, a region in eastern Siberia, due to exposure to the potentially deadly disease.
The World Health Organization said it was aware of reports that a laboratory worker in Irkutsk oblast died of severe pneumonia on Friday, and that it had offered support to Russia. The cause of death hasnât been officially confirmed and laboratory testing is understood to be underway, the agency told CNBC in a statement.
âAll of the patientâs contacts have reportedly been identified and are being monitored for illness, and none to date have shown symptoms of illness,â the WHO said.
What is the plague and how does it spread?
Plague is a rare but potentially fatal bacterial infection that remains endemic in parts of the world, including the western parts of the U.S., but can be treated with antibiotics if identified quickly. Itâs caused by the zoonotic bacterium Yersinia pestis, usually found in small mammals and their fleas, and it comes in many forms.
Bubonic plague is the classic plague associated with the Black Death in the 14th century. Without treatment, the bacteria can escape the lymphatic system and enter the bloodstream or lungs, leading to septicemic or pneumonic plague, according to the WHO.
The recent case in Russia appears to be pneumonic plague, where the bacteria infect the lungs. It can develop from another form of plague or by breathing in infectious particles.
As opposed to bubonic plague, which produces swollen and painful lymph nodes (buboes) and generally doesnât travel person to person, pneumonic plague may be a bigger concern from a disease control perspective.
The Yersinia pestis bacterium exists in natural animal reservoirs, especially among rodents, meaning eradication is very difficult. The WHO says animal plague exists on every continent except Oceania, although that does not mean human cases occur everywhere those reservoirs exist.
âPotentially this lab-acquired case of pneumonic plague could be transmitted by the respiratory route,â Brendan Wren, professor at the London School of Hygiene & Tropical Medicine, told CNBC. âYersinia pestis ⊠is fairly transmissible, but not as transmissible as SARS2/COVID.â
Whatâs happening with the suspected case in Russia?
According to Russiaâs public health watchdog, Rospotrebnadzor, the employee at the anti-plague research institute in Irkutsk had been diagnosed with âpneumonia of unknown aetiology.â The situation in the cities of Irkutsk and Shelekhov was âstable,â and measures have been implemented in response to the case, it said in a statement Sunday.
Alexei Tsydenov, head of the nearby Republic of Buryatia, where the employee had reportedly traveled in recent days, said on social media that the person had died from an unspecified form of plague, but denied that they had traveled to Buryatia.
CNBC has not been able to independently verify the reports. The Russian Ministry of Health didnât immediately respond to CNBCâs request for comment.
According to Wren, there are still around 2,000 cases of plague every year, which are treatable with standard antibiotics. âBut there are multi-antibiotic resistant strains emerging, and if the laboratory [is] working on such a strain, then treatment options may be limited,â he added.
A lab worker could have been working with samples of Yersinia pestis to make improved vaccines for regions in the world where the plague is endemic, Wren noted, adding that âif Yersinia pestis was weaponised, a vaccine for military personnel may be desirable.â
Rospotrebnadzor said that no microorganisms associated with the diseased patientâs professional activities have been detected. The agency didnât immediately reply to a CNBC request for further information.
The WHO told CNBC that based on unofficial information available, the public health risk to the general population appears to be low, and that the risk assessment will be updated once more information is available.
â CNBCâs Jenny Lee contributed to this report.
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