Technologies

DuckDuckGo: Meet the Privacy-Focused Rival to Google Search

What is DuckDuckGo, and how does it work? Here’s everything to know about the privacy-minded search engine.

Online trackers can be annoying. You search for a product or click on an advertisement one time, and then ads for that product seem to follow you to the ends of the internet, even across devices. Sometimes, you just want a little privacy in your browsing. Enter DuckDuckGo, a search engine that pledges to keep your search activity anonymous and not track you online.

There are other private browsers, such as Brave and the Mullvad Browser, that block others from monitoring your online activity. But DuckDuckGo — which has spent heavily on an advertising campaign — sees itself as a direct competitor to Google Search, complete with a mobile app and extensions for Chrome, Firefox, Safari and other browsers, as well as a Mac browser in public beta.

After major incidents like the Cambridge Analytica scandal, people have become more aware of how much personal information is available to tech companies and advertisers — and are opting out of being tracked when they can. While it doesn’t track users, DuckDuckGo’s app was downloaded more than 50 million times between July 2020 and June 2021 — more than all other years combined since its 2008 launch.

Here’s what you need to know about DuckDuckGo and how it tries to keep your searches more secure.

What is DuckDuckGo?

DuckDuckGo is a search engine that offers a mobile browser app and a desktop extension, both aimed at allowing you to browse the internet without companies gobbling up your personal data. It promises to keep your searches private, anonymous and offers built-in tracker blocking, so the sites you visit have a harder time collecting information about you.

Read more: Best VPNs of 2023

How does DuckDuckGo work?

For starters, DuckDuckGo does not track searches made through its browser extension or mobile app. Other browsers, including Chrome, allow you to use private or incognito windows that don’t track your search history, but their default windows do. (That’s the basis of every «embarrassing search history» joke.) Instead of making you navigate to a different version of its app, DuckDuckGo never tracks your search history.

Searches made through DuckDuckGo also automatically connect you to the encrypted versions of websites wherever possible, making it harder for anyone else to see what you’re looking at online. This is another scenario where both options (encrypted and unencrypted) exist on other search engines, but the default isn’t always the privacy-friendly option. DuckDuckGo saves you the extra steps of manually navigating to encrypted connections.

DuckDuckGo was criticized in May 2022 when researchers discovered some Microsoft tracking scripts while using DuckDuckGo’s browsers. The presence of Microsoft trackers seemed to fly in the face of the search engine’s privacy promise, and DuckDuckGo’s founder and CEO clarified on Reddit that the company was «currently contractually restricted by Microsoft» from stopping Microsoft scripts from completely loading. This is because the company uses Microsoft’s Bing to power its search results. The company followed up in August, however, by announcing that it would further restrict Microsoft trackers in its browsers.

However, DuckDuckGo remains ahead of other popular privacy options when it comes to blocking tracking data, and the company has clarified its app store descriptions to better clarify limitations in its privacy protections. DuckDuckGo had also previously disclosed its partnership with Microsoft, and its CEO said in the Reddit post that the company is working to get that restriction changed.

DuckDuckGo also actively blocks external trackers from following you around online. For a more detailed explanation of DuckDuckGo’s privacy features, check out DuckDuckGo’s blog.

DuckDuckGo search page — The DuckDuckGo search engine emphasizes privacy.

Screenshot by Stephen Shankland/CNET

How is DuckDuckGo different from Google Search? What about Incognito mode and private browsing?

DuckDuckGo essentially takes the opposite approach compared to other big tech companies like Google and Facebook, which have traditionally made money by targeting ads based on your browsing history and personal data. While Google has said it’s going to stop this practice, the platform still collects a ton of data about you, including your location and search activity — yes, even in incognito mode.

Incognito mode simply deletes information related to your browsing session from your computer: your history, cookies and any info you’ve entered into fields. Notably, it only does that after you end your session by closing out all your tabs. So if you leave your incognito tabs open for hours or days at a time, that information will still build up. And no matter what, Google can save your searches — and companies, internet service providers and governments can still track you across the internet, even when you’re using incognito mode.

DuckDuckGo is different because it doesn’t store your browsing data at all, and it blocks trackers while you’re browsing.

A blocked tracking notification on DuckDuckGo — When you first use the DuckDuckGo Privacy Browser, the app will walk you through the different ways it protects your privacy.

Screenshot from Adam Benjamin/CNET

If it isn’t targeting ads, how does DuckDuckGo make money?

DuckDuckGo still makes money from advertising — it just doesn’t use targeted ads. The search engine shows you ads based on the keywords you search for, which aren’t connected to your personal data like your browsing or purchase history. Essentially, you’ll only see ads for whatever you’re currently searching for, not the weird product your friend sent you a link to last week that you now can’t get away from.

How can I use DuckDuckGo?

On mobile devices, simply open your app store and search for «DuckDuckGo.» You’ll be able to download the DuckDuckGo Privacy Browser app and use it the same way you’d use Chrome or Safari. At the bottom center of your app, you’ll see a fire icon, which you can press at any time to close all your tabs and clear all personal data.

On desktop, go to duckduckgo.com, where you’ll see a button to add DuckDuckGo to your browser. On Chrome, you’ll be directed to the Chrome webstore page to download the extension for free. On Safari, you’ll be instructed on how to set DuckDuckGo as your default search engine or to manually activate a search using DuckDuckGo.

For more about online privacy, check out the five reasons to ditch Google for DuckDuckGo, what to know about DuckDuckGo’s free AI feature DuckAssist and how DuckDuckGo’s app tracking protection beta is available to Android users.

Technologies

Nintendo’s Pokemon Legends: Z-A Is a Hit. Just Ask My Kid

Pokemon Legends: Z-A has sucked my family in, and I can’t get my Switch controller back from my son.

I’d love to tell you all about Pokemon Legends: Z-A, arriving this week, and what it’s been like to play on the Nintendo Switch 2. I can mostly do that — but for most of the past five days, it hasn’t really been me playing. What started as co-playing together quickly turned into my kid taking over completely as he got hooked. And honestly, I’d say that’s a good sign.

Nintendo makes a lot of Pokemon games, too many for me to keep track of. But Legends Z-A is the first that’s Switch 2-optimized, although you can play on original Switches, too. I can’t tell you what that’s like, though — my early review access limited me to playing Pokemon Legends: Z-A on the Switch 2 only at home. I was doubtful about how much a city-based game would truly feel like a must-have experience, but so far it’s already become one of my favorite Pokemon games ever.

I’ll let my son tell you. He’s gotten deep into the trading card game and has played most of the recent Pokemon titles over the past year, and he says this is his favorite so far. When I asked him why, he said it’s because the game completely rethinks how battles work. The quick, real-time system feels more immediate and far less sluggish than in past Pokemon games. Plus, he’s loving the story… and honestly, so am I.

A city full of surprises

My son loves the «peculiar» storyline, the fast-paced battles (which he now wants in every Pokemon game) and the constant sense of surprise while exploring Lumiose City.

All of Pokemon Legends: Z-A (at least from what I’ve seen in my 10-plus hours so far) takes place entirely within Lumiose City — a Paris-like metropolis where the CEO of a company called Quasartico Inc. is planning to rebuild everything into a new world where Pokemon and humans can better coexist. The setup reminded me of the Detective Pikachu movie during my demo a few weeks ago, and it turns out my instincts were right.

Pokemon roam in wild zones within the city, occasionally spilling into urban areas, while mysterious rogue «Mega Evolution» Pokemon have begun appearing and threatening the city’s calm. There’s clearly a deeper mystery at play, and while I’m still uncovering it, I won’t spoil anything here.

The game seems to mostly involve a journey to level up in rank from Z to A by battling various Pokemon trainers, but that’s not the whole story. There’s a group of friends you hang out with at a local hotel, along with research missions you have to carry out. Side quests are everywhere. The city, though it can feel a bit sparse at times, stretches all the way up to its rooftops, where all sorts of hidden spots are waiting to be discovered. It feels like a living maze, and one I’m still navigating.

And the city’s always changing, too. Wild zones keep multiplying, and from day to night the city’s dynamics shift. Battles take place at night, with trainers gathering in new pop-up spots each time. It’s not as lively as I’d hoped — this isn’t Grand Theft Pokemon — but the cozy, vibrant world still makes me daydream about what a real-life Universal Pokemon theme park could someday look like.

The Pokemon shine

I keep reminding myself to take extra time to discover and level up my Pokemon. At least that’s what my son’s telling me to do. He loves how many Pokemon can become Mega Evolved in this game, and how much fun the battle moves are to pull off. I’m happy he’s happy. I thought I’d get lost in the RPG aspects of the game, but I think the real-time Pokemon battles put me in a looser state of mind, more able to explore and not feel locked down into systems and rulesets. Swapping Pokemon battle moves and reassigning them to buttons is easy, too.

The stronger focus on trainer battles — and the sheer variety of Pokemon capable of mega evolving — gives the game more of that classic, Pokemon-centered energy than Pokemon Legends: Arceus ever did. I found myself more excited to see how different Pokemon looked and behaved than to uncover new realms to explore. After all, for all of Lumiose City’s secrets, you’re spending a lot more time roaming one massive location than in any other Pokemon game I can remember. Thankfully, the visual upgrades on the Switch 2 make those Pokemon look fantastic in battle.

I do want to spend more time in Lumiose City, though, and can’t help but wonder if this is a glimpse of how all Pokemon games will keep evolving. It’s hard to say, since Legends games like Z-A and Arceus have been more experimental than the rest of the series. But, like Arceus, Z-A is now one of my favorite Pokemon games on Switch. And on Switch 2, it plays smoother and feels better than any Pokemon game ever has before.

Technologies

iPhone 17 Preorders Spike and Overall Phone Sales Aren’t Slowing Down Despite Tariffs

Global smartphone shipments saw a notable increase in the third quarter of 2025. Plus, preorders for Apple’s new iPhone 17 beat out the iPhone 16.

Despite tariffs and market uncertainty, global smartphone shipments increased 2.6% in the third quarter of 2025, compared to the same time last year, according to the International Data Corporation. Additionally, preorders for the iPhone 17, which launched last month, outpaced last year’s iPhone 16.

These increased sales include premium phones like the latest iPhones and Samsung foldables, suggesting yet again that pricier phones still sell in periods of economic strain. It’s a remarkable achievement, says IDC senior research director Nabila Popal, citing shrewd financing options as the reason people keep buying these high-end phones, which cost anywhere from $800 to nearly $2,000.

«[Phone makers] have mastered the art of innovation not only in hardware and software to entice upgrades but also in removing purchase friction. They have flawlessly combined cutting-edge devices with innovative financing models and aggressive trade-in programs that make the upgrading decision a ‘no-brainer’ for consumers,» Popal said in an IDC press release.

Apple sold 58.6 million iPhones this quarter, an increase of 2.9% over the same period in 2024, with more preorders for the iPhone 17 series than its predecessor. But Samsung wasn’t far behind, with its Galaxy Z Fold 7 and Galaxy Z Flip 7 selling better than all of the company’s prior foldables. The company still reigns atop the phone market with 61.4 million phones sold, representing 19% of the market in the third quarter of this year — an increase of 6.3% from the same period last year. Meanwhile, Apple lands slightly behind Samsung with 18.2% market share this quarter.

The other phone makers trailing Apple and Samsung are, in order: Xiaomi, with 13.5% of the market; Transsion, with 9%; and Vivo with 8.9%. The remaining companies in the phones industry, from Chinese stalwarts like Oppo and Honor to Motorola and Google, make up the remaining 31.4% of the market for the quarter. All told, 322.7 million phones were sold, up from 314.6 million in the third quarter of 2024, according to IDC.

IDC’s findings for the third quarter continue the small but steady growth of phone sales over the year, including a modest 1% increase in the preceding three months — which includes the April deadline when President Donald Trump unveiled sweeping tariffs. In the second quarter, IDC cited midrange devices like Samsung’s Galaxy A36 and other phones that started incorporating AI. But even persistent tariffs haven’t slowed down people’s appetites for pricier phones in the third quarter.

Technologies

Today’s NYT Mini Crossword Answers for Tuesday, Oct. 14

Here are the answers for The New York Times Mini Crossword for Oct. 14.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.

Today’s Mini Crossword has an odd vertical shape, with an extra Across clue, and only four Down clues. The clues are not terribly difficult, but one or two could be tricky. Read on if you need the answers. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.