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HBO Max Is Changing Its Name. We Answer Your Top Questions Here

The new streaming service gets a fresh name, updated features and a fuller catalog. Here’s what we know so far about Max.

Warner Bros. Discovery revealed on Wednesday that «HBO Max» is out, and «Max» is the name of its rebranded streaming service. The reworked platform will house merged content from HBO Max and Discovery Plus, giving you shows like Euphoria and Succession next to greige-tinted unscripted series like Fixer Upper. Along with the new name comes a new tagline: The One to Watch.  

The company is touting a larger library and a better user interface, but you may have some basic questions about how all these changes will affect your existing account. And newcomers may be curious about what’s up with Max and what the service has to offer. Here are answers to some of your questions. 

When will Max roll out in my country?

US customers will have access to Max on May 23. Users in Latin America will see the rollout in fall 2023, with certain Europe and Asia markets receiving Max access in early to mid 2024. 

Once the service launches, it will automatically upgrade with the new Max logo, interface and features. According to Warner Bros. Discovery, existing subscribers will see their profiles, billing information and watch lists seamlessly transfer to the updated version and they’ll only have to open the app to use the platform. However, the company said some users will be prompted to download the new version of the streaming app. 

New Max customers can either sign up for HBO Max now, or wait to subscribe to the new service on May 23 to start streaming instantly. 

How much will Max cost? 

The price will remain the same as current HBO Max subscriptions, but there’s one new premium plan that will cost more than the standard two options. Max Ad-Lite will cost $10 per month and come with HD and two streams, while ad-free Max is priced at $16 monthly for HD, two streams and 30 downloads. 

When the new service arrives in May, there will also be a $20-per-month Ultimate Plan, which offers four concurrent streams, 4K HDR with Dolby Atmos sound and 100 downloads. This is a change, as HBO Max currently offers three streams for both plans with the ability to watch some titles in 4K Ultra HD. Yes, you’ll have to pay more for 4K, but some existing HBO Max features will still be available for up to six months after Max’s launch. 

Note that Discovery Plus will continue to be a standalone streaming option. It’s currently priced at $5 a month for the ad-supported plan and $7 per month without ads. 

What TV shows and movies will be on Max?

Warner Bros. Discovery’s streaming offering will bring together content from HBO Max and Discovery Plus. Max will have HBO originals, Warner Bros. movies, Max originals, DC Comics and Harry Potter alongside programming from brands including Discovery Channel, HGTV, Food Network, TLC and ID. The entire HBO Max library will be found on Max with a selected collection of Discovery titles.

At its Wednesday press conference, Warner Bros. Discovery highlighted a range of new titles that’ll be hitting the freshly rebranded streaming service. In addition to DC drama The Penguin, subscribers will have access to spinoffs of familiar franchises like The Conjuring, The Big Bang Theory, Game of Thrones and Harry Potter. New shows coming to the streamer range from a limited series starring Kate Winslet to a Barbie-themed home renovation competition series, and from a thriller based on a Pulitzer Prize-winning novel to a dating series from the producers of 90 Day Fiance

WBD’s head of content, Kathleen Finch, and Max’s content boss, Casey Bloys, emphasized that family and children’s content will also take center stage on the new service, with an aim at audiences of all ages. Viewers will get more animation and entertainment releases from popular brands like Cartoon Network, Hanna-Barbera, Boomerang, Looney Toons and DC. This includes a new animated version of Peter & the Wolf from U2’s Bono. 

Subscribers can also expect films to find Max as their streaming home after their theatrical runs. Shazam! Fury of the Gods will arrive on launch day, and Blue Beetle, Dune 2, Barbie, and The Flash are among the other movie titles you’ll find on the platform. The Flash will hit Max in the fall. 

illustration of a boy facing a wolfillustration of a boy facing a wolf

A new take on Peter & the Wolf is coming to Max, courtesy of Bono.

Max, Warner Bros. Discovery

Is there a way to opt out of Discovery or HBO Max content?

No. But you can choose to have a standalone Discovery Plus subscription instead of subscribing to Max. While there won’t be a separate version for HBO Max and HBO-branded content, Warner Bros. Discovery says the updated app will have an interface that’s more tailored to a user’s personal tastes. It’ll also feature genre hubs and a new content navigation menu at the top of the screen to make it easier to find what you want. 

According to the company’s global streaming boss, J.B. Perrette, Max will «have differentiated and high-performing personalized experiences including elements such as ‘Because You Watched’ recommendations, and immersive hero images tailored for each user.» He indicated that the app’s recommendation engine will eventually learn to surface content that matches your viewing habits. 

Should I cancel my current HBO Max or Discovery Plus subscription if I have both?

There’s no need to cancel your subscriptions right now unless you’re no longer enjoying them. All existing HBO Max subscribers will transition to Max when the app relaunches in May. Max will include Discovery Plus content, but Discovery Plus will also remain a separate, lower-priced streaming option that has content only from Discovery networks. If you like Max’s fully merged lineup, then you may want to wait and drop Discovery Plus in May. 

What if I get HBO or HBO Max through cable?

If you currently receive HBO Max or HBO through a mobile carrier or your cable/satellite TV provider, you’ll have access to the updated Max app. You won’t have to cancel and resubscribe. Upon launch, it’ll be available through AT&T, Hulu, Cox, Xfinity, Verizon, DirecTV, Prime Video channels and other services. You can view the list on the Max website. Max will be accessible on most devices, including TVs, gaming consoles and mobile phones.

If you’re new to Max or Discovery Plus, you can sign up now or wait until May 23. 

To learn more about WBD’s streaming services, read up on its strategy for live sports and which channels are on Discovery Plus.

Technologies

Today’s NYT Mini Crossword Answers for Thursday, July 17

Here are the answers for The New York Times Mini Crossword for July 17.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.


I breezed through today’s Mini Crossword. There’s a little something for everyone. Birders will appreciate 3-Down while musicians will immediately know the answer to 6-Down. Read on for an assist with today’s Mini Crossword. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

The Mini Crossword is just one of many games in the Times’ games collection. If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.

Mini across clues and answers

1A clue: Workout facilities
Answer: GYMS

5A clue: Pipe dream? Just the opposite!
Answer: LEAK

6A clue: In good spirits
Answer: JOLLY

7A clue: Up to the task
Answer: ABLE

8A clue: Headache-inducing situation
Answer: MESS

Mini down clues and answers

1D clue: Boston newspaper
Answer: GLOBE

2D clue: TALKS LIKE THIS
Answer: YELLS

3D clue: Mallard ducks with green heads, e.g.
Answer: MALES

4D clue: Drone’s zone
Answer: SKY

6D clue: Rock out
Answer: JAM

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Technologies

WeTransfer Backtracks on AI File Training After Backlash: What You Need to Know

The company has updated the changes to its policies after some users objected to new terms.

WeTransfer, the service that allows users to send large files to others, is explaining itself to clients and updating its terms of service after a backlash related to training AI models.

The company published a blog post, «WeTransfer Terms of Service — What’s Really Changing,» that details more updates the company made to its policies, after users noticed that recent changes seemed to suggest WeTransfer was training AI models on the files users are transferring.

In the blog post, the company says: «First things first. Your content is always your content.»

The post goes on to say, «We don’t use machine learning or any form of AI to process content shared via WeTransfer.» WeTransfer explains that its use of AI would be to improve content moderation and enhance its ability to prevent the distribution of harmful content across its platform.

The company adds that those AI tools aren’t being used and haven’t been built yet. «To avoid confusion,» it says, «we’ve removed this reference.» 

A representative for WeTransfer did not immediately return an email seeking further comment.

The backlash over the terms prompted users such as political correspondent Ava Santina to write on X, «Time to stop using WeTransfer who from 8th August have decided they’ll own anything you transfer to power AI.» 

What this means for users

Anxieties are high about what information users share or store in services such as social media accounts is accessed by companies to train AI models. WeTransfer may be used for highly sensitive file transfers, raising fears that private information might be accessed by AI. According to the company, this isn’t the case.

To further explain, the company said in its post:

  • «YES — Your content is always your content. In fact, section 6.2 of our Terms of Service clearly states that you ‘own and retain all right, title, and interest, including all intellectual property rights, in and to the Content’.»
  • «YES — You’re granting us permission to ensure we can run and improve the WeTransfer service properly.»
  • «YES — Our terms are compliant with applicable privacy laws, including the GDPR.»
  • «NO — We are not using your content to train AI models.»
  • «NO — We do not sell your content to third parties.»

When the Terms of Service change

While eagle-eyed experts understood the potential implications of what WeTransfer’s new terms could mean for people using the service, it’s unlikely that most people would be able to spot such changes.

«Expecting users to fully understand Terms of Service is unrealistic. These documents are often too complex to navigate,» says Haibing Lu, associate professor at the Leavey School of Business at Santa Clara University. 

Lu told CNET that companies would do well to clearly highlight any changes they make to AI-related terms and explain them clearly to give people a real choice. «That’s what true transparency looks like,» Lu says. «Companies are increasingly risking backlash when they update Terms of Service to include AI, especially when users’ data is involved.»

Companies including Adobe, Slack and Zoom have had similar issues with terms changes related to AI, but it’s not just AI that’s the problem, Lu says — rather, it’s the lack of transparent communication.

In the case of WeTransfer, Lu says the company’s response, including revising the terms and blogging about them, «was a smart move and helped rebuild trust. It showed they were listening and willing to act fast.»

WeTransfer could include more understandable language in its terms, or communicate the changes better or sooner, Lu says, adding: «Transparency shouldn’t start after a backlash.»

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Technologies

Best Galaxy Z Flip 6 Deals: Get The Previous Generation Foldable for Less Now That the Z Flip 7 Is Available

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