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Adobe: Our New Generative AI Will Help Creative Pros, Not Hurt Them

The Firefly tools begin with image creation and font styling but soon will spread to Photoshop and other software.

In 2022, OpenAI’s Dall-E service wowed the world with the ability to turn text prompts into images. Now Adobe has built its own version of this generative AI technology with tools that begin a technological overhaul of the company’s widely used creative tools.

On Tuesday, Adobe released the first two members of its new Firefly collection of generative AI tools for beta testing. The first tool creates an image based on a text prompt like «fierce alligator leaping out of the water during a lightning storm,» with hundreds of styles that can tweak results. The other applies prompt-based styles to text, letting people create letters that look hairy, scaly, mossy or however else they want.

Firefly for now is available on Adobe’s website, but the company will build generative AI directly into other tools, starting with its Photoshop image editing software, Illustrator for designs and Adobe Express for creating quick videos. The company hasn’t revealed its pricing approach for the new tools.

Creative professionals might see Firefly as an incursion into their creative domain, going beyond mechanical tools like selecting colors and trimming videos into the heart and soul of their jobs. With AI showing new smarts when it comes to translating documents, interpreting tax code, composing music and creating travel itineraries, it’s not irrational for professionals to feel spooked.

Like other AI fans, though, Adobe sees artificial intelligence as the latest digital tool to amplify what humans can do. For example, Firefly eventually could let people use Adobe tools to tailor designs to individuals instead of just creating one design for a broad audience, said Alexandru Costin, vice president of Adobe’s generative AI work.

«We don’t think AI will replace creative creators. We think that creators using AI will be more competitive than creators not using AI. This is why we want to bring AI to the fingertips of all our user base,» Costin said. «The only way to succeed in AI is to embrace it.»

Adobe’s Firefly products are trained from the company’s own library of stock images, along with public domain and licensed works. The company has worked to reduce the bias in training data that AI models can reflect, for example that business executives are male.

AI is a «sea change»

Artificial intelligence uses processes inspired by human brains for computing tasks, trained to recognize patterns in complex real-world data instead of following traditional and rigid if-this-then-that programming. With advances in AI hardware, software, algorithms and training data, the field is advancing rapidly and touching just about every corner of tech.

The latest flavor of the technology, generative AI, can create new material on its own. The best known example, ChatGPT, can write software, hold conversations and compose poetry. Microsoft is employing ChatGPT’s technology foundation, GPT-4, to boost Bing search results, offer email writing tips and help build presentations 

AI tools are sprouting up all over. Adobe has used AI for years under its Sensei brand for features like recognizing human subjects in Lightroom photos and transcribing speech into text in Premiere Pro videos. EbSynth applies a photo’s style to a video, HueMint creates color palettes and LeiaPix converts 2D photos into 3D scenes.

But it’s the new generative AI that brings new creative possibilities to digital art and design. 

«It’s a sea change,» said Forrester analyst David Truog.

An illustration Adobe's use of generative AI to style the letter N so it looks mossy, golden, or made or thousands of red particles.An illustration Adobe's use of generative AI to style the letter N so it looks mossy, golden, or made or thousands of red particles.

One of the first members of Adobe’s Firefly family of generative AI tools will style text based on prompts like «the letter N made of gold with intricate ornaments.»

Adobe

Alpaca offers a Photoshop plug-in to generate art, and Aug X Labs can turn a text prompt into a video. Google’s MusicLM converts text to music, though it’s not open to the public. Dall-E captured the internet’s attention with its often fantastical imagery — the name marries Pixar’s WALL-E robot with the surrealist painter Salvador Dalí.

Related tools like Midjourney and Stability AI’s Stable Diffusion spread the technology even further.

If Adobe didn’t offer generative AI abilities, creative pros and artists would get them from somewhere else. 

Indeed, Microsoft on Tuesday incorporated Dall-E technology with its Bing Image Creator service.

Training AIs isn’t easy, but it’s getting less difficult, at least for those who have a healthy budget. Chip designer Nvidia on Tuesday announced that Adobe is using its new H100 Hopper GPU to train Firefly models through a new service called Picasso. Other Picasso customers include photo licensing companies Getty Images and Shutterstock.

Legal engineering

Developing good AI isn’t just a technical matter. Adobe set up Firefly to sidestep legal and social problems that AI poses.

For example, three artists sued Stability AI and Midjourney in January over the use of their works in AI training data. They «seek to end this blatant and enormous infringement of their rights before their professions are eliminated by a computer program powered entirely by their hard work,» their lawsuit said.

Getty Images also sued Stability AI, alleging that it «unlawfully copied and processed millions of images protected by copyright.» It offers licenses to its enormous catalog of photos and other images for AI training, but Stability AI didn’t license the images. Stability AI, DeviantArt and Midjourney didn’t respond to requests for comment.

Adobe wants to assure artists that they needn’t worry about such problems. There are no copyright problems, no brand logos, and no Mickey Mouse characters. «You don’t want to infringe somebody else’s copyright by mistake,» Costin said.

The approach is smart, Truog said.

«What Adobe is doing with Firefly is strategically very similar to what Apple did by introducing the iTunes Music Store 20 years ago,» he said. Back then, Napster music sharing showed demand for online music, but the recording industry lawsuits crushed the idea. «Apple jumped in and designed a service that let people access music online but legally, more easily, and in a way that compensated the content creators instead of just stealing from them.»

Adobe also worked to counteract another problem that could make businesses leery, showing biased or stereotypical imagery.

It’s now up to Adobe to convince creative pros that it’s time to catch the AI wave.

«The introduction of digital creativity has increased the number of creative jobs, not decreased them, even if at the time it looked like a big threat,» Costin said. «We think the same thing will happen with generative AI.»

Editors’ note: CNET is using an AI engine to create some personal finance explainers that are edited and fact-checked by our editors. For more, see this post.


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Today’s NYT Connections: Sports Edition Hints and Answers for July 4, #284

Here are hints and the answers for the NYT Connections: Sports Edition puzzle for July 4, No. 284.

Looking for the most recent regular Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle and Strands puzzles.

Today’s Connections: Sports Edition has kind of a July 4 flavor. But come on, New York Times puzzle makers, is the blue category really a sport? Read on for hints and the answers. And pass the mustard.

Connections: Sports Edition is out of beta now, making its debut on Super Bowl Sunday, Feb. 9. That’s a sign that the game has earned enough loyal players that The Athletic, the subscription-based sports journalism site owned by the Times, will continue to publish it. It doesn’t show up in the NYT Games app but now appears in The Athletic’s own app. Or you can continue to play it free online.  

Read more: NYT Connections: Sports Edition Puzzle Comes Out of Beta

Hints for today’s Connections: Sports Edition groups

Here are four hints for the groupings in today’s Connections: Sports Edition puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: What you won.

Green group hint: Lone Star State sports.

Blue group hint: Chow down.

Purple group hint: Not cold.

Answers for today’s Connections: Sports Edition groups

Yellow group: A monetary reward.

Green group: A Texas basketball player.

Blue group: Nathan’s hot dog contest eating winners.

Purple group: Hot ____.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections: Sports Edition answers?

The yellow words in today’s Connections

The theme is a monetary reward. The four answers are prize, purse, stakes and winnings.

The green words in today’s Connections

The theme is a Texas basketball player. The four answers are Maverick, Rocket, Spur and Wing.

The blue words in today’s Connections

The theme is Nathan’s hot dog contest eating winners. The four answers are Bertoletti, Chestnut, Kobayashi and Sudo.

The purple words in today’s Connections

The theme is hot ____. The four answers are corner, dog, hand and stove.

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Technologies

Today’s NYT Connections Hints, Answers and Help for July 4, #754

Here are some hints and the answers for the NYT Connections puzzle for July 4, #754.

Looking for the most recent Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections: Sports Edition and Strands puzzles.

Today’s NYT Connections puzzle was a fairly simple one, I thought. Maybe it was a July 4 gift from the puzzle-makers. Read on for clues and today’s Connections answers.

The Times now has a Connections Bot, like the one for Wordle. Go there after you play to receive a numeric score and to have the program analyze your answers. Players who are registered with the Times Games section can now nerd out by following their progress, including number of puzzles completed, win rate, number of times they nabbed a perfect score and their win streak.

Read more: Hints, Tips and Strategies to Help You Win at NYT Connections Every Time

Hints for today’s Connections groups

Here are four hints for the groupings in today’s Connections puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: Round and round.

Green group hint: Salute.

Blue group hint: Turn the air on.

Purple group hint: Threw away your shot.

Answers for today’s Connections groups

Yellow group: Parts of a wheel.

Green group: Military clothing descriptors.

Blue group: Used in ventilation.

Purple group: Fail to take advantage of, as an opportunity.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections answers?

The yellow words in today’s Connections

The theme is parts of a wheel. The four answers are hub, rim, spoke and tire.

The green words in today’s Connections

The theme is military clothing descriptors. The four answers are camo, drab, fatigue and khaki.

The blue words in today’s Connections

The theme is used in ventilation. The four answers are duct, exhaust, hose and pipe.

The purple words in today’s Connections

The theme is fail to take advantage of, as an opportunity. The four answers are blow, lose, miss and waste.

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Technologies

Motorola’s July 4th Sale Can Save You Up to $650 on Popular Phones Like the Foldable Razr Ultra

This massive sale from Motorola brings you brand-new, unlocked Android phones, starting at just $130.

The Fourth of July holiday weekend is upon us and with it a huge array of bargains to be had. If you’ve been thinking about a new Android phone, Motorola is having a big sale on its most popular devices, making these already affordable options even more attainable. With savings of up to $650 on phones in the Razr, Edge and Moto G families, there’s something for every style and budget. Just keep in mind that these deals are likely to fade as fast as fireworks in the sky. We don’t have an exact end date, but «limited time» means if you see something you like, don’t wait.

The Motorola Razr Ultra 2025 is the company’s competitively priced foldable phone. You can pick one up with 1TB of storage for $1,300, which is $200 off the regular price and available in a variety of colors and finishes. If you prefer the Motorola Razr Plus 2024 model instead, you’ll find that starting at $799, again $200 less than the typical retail price. We spotted this same deal at Amazon right now as well, if you prefer to shop there.

Hey, did you know? CNET Deals texts are free, easy and save you money.

If the Motorola Edge lineup is more your style for a limited time, you can get the Motorola Edge 2024 for just $350 and the Motorola Edge Plus 2023 for $400, both deals reflecting a $400 savings. We also spotted the Edge 2024 for the same price of $350 at Best Buy.

And for the most wallet-friendly phones, the Moto G phones make a great option. These already super-affordable phones are now even less, including the Moto G Power 5G 2024, which is $210 at Amazon or at Motorola, a price that falls $90 below the regular cost.

More Motorola July 4th phone deals:

MOBILE DEALS OF THE WEEK

Deals are selected by the CNET Group commerce team, and may be unrelated to this article.

Why this deal matters

Concerns over the rising cost of tech because of tariffs may have you feeling more urgent about getting a new phone before there’s a further price increase. Between the Fourth of July discounts and forthcoming Prime Day offers, it’s a great time to stock up on tech. Motorola is already known for making some of the more affordable Android phones on the market, including foldable options, so if you’ve been wanting to upgrade or try one out, this July 4th sale is the time to do it.

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