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From the iPhone 15 to an AR/VR Headset: Apple Products to Expect in 2023

Piecing Apple’s product launch history together with reports and leaks could give us a hint at what’s to come.

Apple never discusses new products before it’s ready to formally introduce them, making it impossible to know exactly what to expect. But certain products tend to arrive around the same time every year, providing possible clues. Leaks and rumors also paint a picture of potential gadgets we may see throughout 2023, such as Apple’s long-rumored “mixed-reality” headset.

If the reports turn out to be accurate, 2023 could mark several firsts for Apple’s product lineup. We may see the company’s first AR/VR headset, the first iPhone with USB-C and the first 15-inch MacBook Air, for example. As for other products like AirPods, the Apple TV and the iPad, Bloomberg reports we likely won’t see major changes to those product lines this year.

The debut of a mixed-reality headset would signal an entirely new product category for Apple, while the other updates suggest Apple is further optimizing its devices to compete with Android and Windows competitors that offer bigger screens and universal USB-C charging.

Apple has already released several new products this year, including a new yellow version of the iPhone 14, an updated HomePod, a Mac Mini with the M2 and M2 Pro chips, and MacBook Pro computers with the new M2 Pro and M2 Max. 

Here’s a look at what we’re expecting in 2023 based on Apple’s previous launches, rumors and leaks so far. Apple did not respond to a request for comment for this story. 

iPhone 15 lineup

All four models in the iPhone 14 series standing on a deskAll four models in the iPhone 14 series standing on a desk

From left to right: the iPhone 14 Pro Max, iPhone 14 Pro, iPhone 14 Plus and iPhone 14.

Celso Bulgatti/CNET

Apple usually launches new iPhones in September, and this year will likely be no different. Among the most significant changes we’re expecting to see in the iPhone 15 is the switch from the Lightning charging port to USB-C. That’s because there are new rules requiring tech products sold in Europe to support USB-C by 2024. Still, it’s unclear whether Apple will fully embrace the transition to USB-C across the entire iPhone 15 lineup, or if it will make a region-specific model for Europe.

Another potential update could include the Dynamic Island’s arrival on standard non-Pro iPhone 15 models, Ross Young, CEO of Display Supply Chain Consultants, tweeted in September. At the same time, Apple could add more features to the iPhone 15 Pro that differentiate it from the base models. Such features could include a new periscope camera with better optical zoom for the iPhone 15 Pro Max and solid-state buttons for both Pro phones, according to TF International Securities analyst Ming-Chi Kuo. 

Apple AR/VR headset

Apple AR/VR virtual reality headsetApple AR/VR virtual reality headset

Apple is rumored to release a mixed-reality headset this year.

James Martin/CNET

Apple’s long-anticipated mixed-reality headset could finally make its debut in June, according to Bloomberg, marking Apple’s first major expansion into a new product category since the Apple Watch. The headset is expected to blend elements of augmented reality, which lays digital graphics over real-world environments similar to the smartphone game Pokemon Go, and virtual reality, which envelopes users in 360-degree graphics like the $400 Meta Quest 2.

But don’t expect Apple’s headset to come cheap. The device could cost $3,000 and will run on a new type of software that’s essentially a 3D version of the iPhone’s interface, Bloomberg reports. Expect it to be powered by Apple’s M2 chip, which can be found in its current MacBook lineup, the report says. 

Tech giants from Meta to Sony to Microsoft have all tried their hand at virtual or augmented reality. But there’s an expectation that Apple’s first VR product could popularize the technology, since the company has a long track record of doing so with other products.

“I think Apple is going to be a big help to the market kind of like it has with, let’s face it, smartphones, tablets and smartwatches,” said Ramon Llamas, a research director at the International Data Corporation.

Apple Watch Series 9

Apple Watch Ultra and Series 8Apple Watch Ultra and Series 8

The Apple Watch Ultra (left) and Apple Watch Series 8 (right) both launched last year.

Lexy Savvides/CNET

Like clockwork, Apple typically releases new Apple Watch models alongside its new iPhones in the fall. This year, however, we may see a more modest update than usual. Bloomberg reports that we shouldn’t expect to see significant changes to the Apple Watch this year. What that means is unclear, but it’s possible the watch could include routine updates like performance enhancements rather than significant new health-tracking features. 

That falls in line with the pattern that Apple has followed in recent years. Other than the addition of temperature sensing and car-crash detection, the Apple Watch Series 8 is very similar to the Series 7. Apple has also introduced more new features through software updates rather than hardware changes in recent years, such as the ability to track sleep stages that arrived in WatchOS 9. But I’m hoping the Series 9 inherits some features from the Apple Watch Ultra, especially its handy Action button, which makes it easier to jump right into a workout. 

There haven’t been many rumors or reports about whether to expect updated Apple Watch SE or Ultra models in 2023. But since Apple doesn’t always release special-edition products on an annual cadence, it wouldn’t be surprising to see Apple skip those updates this time around. 

A new iMac

Apple iMac M1Apple iMac M1

The 2021 iMac with Apple’s M1 chip.

Sarah Tew/CNET

Fans of Apple’s colorful all-in-one computer may have something to look forward to this year. The company’s next iMac is at an advanced development stage, meaning it could arrive in the second half of this year, according to Bloomberg. The refreshed computer will likely run on Apple’s rumored M3 processor, which would be a step up from the M2 chip powering the current MacBook Pro and MacBook Air. It’ll have a 24-inch screen like the 2021 edition and will be available in the same color options, but will have some internal design changes, according to the report. 

Mac Pro with M2 Ultra

The 2019 Mac Pro on stage alongside Apple CEO Tim CookThe 2019 Mac Pro on stage alongside Apple CEO Tim Cook

The 2019 Mac Pro on stage alongside Apple CEO Tim Cook.

Screenshot by Alexandra Able/CNET

Apple is also readying a new version of its top-of-the-line Mac Pro that would run on a chip called the M2 Ultra processor, likely a successor to the M1 Ultra, according to Bloomberg. That would mark a departure from the current model, which debuted in 2019 and runs on Intel’s Xeon processors. The chip will reportedly have 24 CPU cores, 76 graphics cores and 192GB of memory. 

The $5,999 Mac Pro is Apple’s high-end desktop computer aimed at professionals. It’s the last remaining Mac in Apple’s current lineup that doesn’t include the company’s own silicon. The report suggests it will launch between late spring and summer, meaning we might see it at Apple’s Worldwide Developers Conference in June. 

A 15-inch MacBook Air 

MacBook Air M2 2022 laptopMacBook Air M2 2022 laptop

The M2 MacBook Air.

Dan Ackerman/CNET

Apple’s lightweight laptop will reportedly be available in a 15-inch size for the first time this year. Bloomberg reports that a 15-inch MacBook Air is in Apple’s 2023 product roadmap, although it’s unclear whether this machine will run on the company’s expected M3 chip. A new 13-inch MacBook Air is also said to be in the works.

These two laptops are also expected to arrive in the late spring or summer, so we should be hearing about them in the coming months if Bloomberg’s report is accurate. 

All told, the rumors, leaks and reports suggest 2023 could be a pivotal year for Apple’s computing lineup. If Apple does announce its first mixed-reality headset, we’ll get a glimpse at the company’s vision for the future of computing. Apple CEO Tim Cook has been vocal about the potential he sees for augmented reality, but we haven’t seen dedicated Apple hardware for providing those experiences yet. The arrival of Apple silicon in the Mac Pro would also mark the completion of Apple’s transition to its homegrown Mac chips within its current lineup.

Technologies

Trump says MAGA Inc. PAC will pay for controversial TV ads that government funded

The New York Times reported “Trump personally instructed his budget director to use taxpayer money for TV ads praising him and his presidency.”

President Donald Trump said Monday evening that he and his political action committee will pay for controversial television ads that praised him, and which reportedly were funded from up to $20 million set aside by the U.S. Department of Homeland Security.

The White House later clarified that the super PAC — MAGA Inc. — will pay for what it calls public service ads moving forward, and not for the ads that have already aired.

Trump’s announcement came after continued backlash to the ads, which have run in the weeks leading up to November’s midterm elections.

Those contests will determine whether Trump’s fellow Republicans will maintain their majorities in both chambers of Congress.

Critics say the ads mirror Republican campaign talking points. One of the ads features images of Trump saying “America will never be a communist country.”

“The Radical Left is upset with the fact that I am taking Ads, which I consider to be a positive promotion for our Great U.S.A., and paying for them with U.S.A. money,” Trump said in a post on Truth Social on Monday.

“This is a rather standard thing to do but, rather than doing that, although nothing will make them happy, I have decided to do the Patriotic Ads, among others, and pay for them myself, and with money I raised for MAGA, Inc.,” Trump said.

AdImpact has tracked roughly $9.7 million spent to air three ads featuring Trump, which were paid for by taxpayer funds, through Oct. 5.

Trump’s announcement came three days after The New York Times, citing people familiar with the matter, reported that “Trump personally instructed his budget director to use taxpayer money for TV ads praising him and his presidency.”

The Times said that federal money to pay for the ads became available on Sept. 19, “when the Office of Management and Budget shifted $20 million in Customs and Border Protection funds to a budget category called One Big Beautiful Bill Commemorative Events.” Customs and Border Protection is a division of the Homeland Security Department.

Sen. Maggie Hassan, D-N.H., in a Sept. 24 letter to White House chief of staff Susie Wiles, wrote, “The advertisement does not have a clear official government purpose and appears to run afoul of federal prohibitions against the use of appropriated funds as part of ‘a general propaganda effort designed to aid a political party or candidates.’”

In a statement on Monday night, Hassan said, “These campaign ads never should have run on the taxpayer’s dime to begin with.”

“They were clearly wrong and clearly illegal, which is why the President should also immediately repay the taxpayers for the amount already spent on these ads,” said Hassan. “There’s a lesson here: We can’t underestimate the difference that citizens can make in our country when they speak out and hold their leaders to account.”

Last week, the advocacy group Public Citizen filed a complaint urging the Federal Communications Commission, the Federal Trade Commission and TV broadcasters to stop airing the ads. Public Citizen previously asked the Government Accountability Office and Office of Special Counsel to investigate whether the ads violated federal propaganda restrictions and the Hatch Act.

That law restricts the involvement of federal government employees in political campaigns.

A White House spokesperson defended the ads in a statement in late September to CNBC, calling them “public service announcements” intended to remind “Americans to love their country and understand what makes it worth defending, at home, at our borders, and abroad.”

“The ad is educational and unapologetically patriotic. We should be proud of our country,” the spokesperson said.

MAGA Inc. has raised $424.4 million and spent $32.4 million during the 2025-26 cycle through Aug. 31, leaving the Trump Super PAC with $415.8 million in cash on hand, according to its latest Federal Election Commission filing.

MAGA Inc. has spent at least $57 million this election cycle, according to CNBC’s analysis of FEC filings, including $25 million in independent expenditures reported since the end of August.

— CNBC’s Luke Fountain contributed to this article

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Technologies

Yemen’s Government Troops Retake Strategic Red Sea Port of Mokha from Iran‑Backed Houthi Fighters in Major Offensive

Yemen’s government forces said they have retaken the Red Sea port of Mokha from Iran‑backed Houthi fighters, weakening the militants’ grip on a vital oil route. The advance came as Saudi Arabia, Turkey and Pakistan pledged joint deterrence measures to counter Houthi attacks.

Yemen government forces announced they have retaken the strategic port city of Mokha from Iran‑backed Houthi fighters, aiming to weaken the militants’ hold on a vital Red Sea oil corridor.

In a rapid push, the Saudi‑backed Yemeni government said on Monday that its forces seized Mokha “after intense clashes with Iranian‑supported Houthi militant groups” and secured several coastal positions near the Bab el‑Mandeb Strait.

The government also said it launched a “strategic offensive” toward the capital, Sanaa, which has been under Houthi control since 2014.

Verum could not independently verify the claims. The Houthis have reportedly denied that Mokha has fallen.

Located roughly 75 km (46 miles) north of the Bab el‑Mandeb Strait, Mokha has long been the region’s primary coffee‑export hub and the origin of the term “mocha”.

Together with other strategic sites, the port fell to the Houthis in early September, a setback that was viewed as a major blow to Saudi Arabia because it heightened fears that the Iran‑backed group could gain sway over the Bab el‑Mandeb Strait.

Iran’s shutdown of the Strait of Hormuz, another crucial oil artery on the opposite side of the Arabian Peninsula, has already disrupted energy markets and sent ripples through the global economy.

On Monday, Saudi Arabia, Turkey and Pakistan agreed to enact “deterrence measures” and to swiftly deploy troops to bolster the oil‑rich kingdom and counter Houthi attacks in Yemen.

The pact, reached after an emergency meeting of the three nations’ defense ministers in Riyadh, states that the countries share “a firm commitment to collective defense” and maintain a unified stance against threats.

Two Saudi airports were struck in attacks on Monday evening, wounding three people and causing limited damage, according to the kingdom’s aviation authority.

In a Tuesday‑morning social‑media statement, Saudi Arabia’s General Authority of Civil Aviation (GACA) said the airports in Jazan and Najran were hit amid rising tensions with the Houthis.

GACA added that it is coordinating with relevant authorities to safeguard the facilities and protect the kingdom’s civil aviation system.

Energy market nervousness ‘likely to persist’

Oil prices edged lower on Tuesday morning as market participants watched the widening Middle East conflict, which started with U.S. and Israeli strikes on Iran in late February.

International benchmark Brent

“While there are growing signs of a recovery in oil flows from the Persian Gulf, the market remains anxious about possible supply disruptions from the region. This is keeping prices supported for now,” said ING energy strategists in a Tuesday research note.

“Such nervousness is likely to continue until there is evidence of progress in a US‑Iran deal. Meanwhile, the risk of further escalation remains very real,” they added.

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Technologies

Russia plague: What we know about the suspected case reportedly linked to a lab worker’s death

According to local media reports, as many as 189 people have also been placed under medical observation in Irkutsk in eastern Russia.

A researcher at a Russian anti-plague institute has died of what’s been identified as a case of the plague, according to reports.

Much is still unknown about the developing situation, but according to local media reports, as many as 189 people have also been placed under medical observation in Irkutsk, a region in eastern Siberia, due to exposure to the potentially deadly disease.

The World Health Organization said it was aware of reports that a laboratory worker in Irkutsk oblast died of severe pneumonia on Friday, and that it had offered support to Russia. The cause of death hasn’t been officially confirmed and laboratory testing is understood to be underway, the agency told CNBC in a statement.

“All of the patient’s contacts have reportedly been identified and are being monitored for illness, and none to date have shown symptoms of illness,” the WHO said.

What is the plague and how does it spread?

Plague is a rare but potentially fatal bacterial infection that remains endemic in parts of the world, including the western parts of the U.S., but can be treated with antibiotics if identified quickly. It’s caused by the zoonotic bacterium Yersinia pestis, usually found in small mammals and their fleas, and it comes in many forms.

Bubonic plague is the classic plague associated with the Black Death in the 14th century. Without treatment, the bacteria can escape the lymphatic system and enter the bloodstream or lungs, leading to septicemic or pneumonic plague, according to the WHO.

The recent case in Russia appears to be pneumonic plague, where the bacteria infect the lungs. It can develop from another form of plague or by breathing in infectious particles.

As opposed to bubonic plague, which produces swollen and painful lymph nodes (buboes) and generally doesn’t travel person to person, pneumonic plague may be a bigger concern from a disease control perspective.

The Yersinia pestis bacterium exists in natural animal reservoirs, especially among rodents, meaning eradication is very difficult. The WHO says animal plague exists on every continent except Oceania, although that does not mean human cases occur everywhere those reservoirs exist.

“Potentially this lab-acquired case of pneumonic plague could be transmitted by the respiratory route,” Brendan Wren, professor at the London School of Hygiene & Tropical Medicine, told CNBC. “Yersinia pestis 
 is fairly transmissible, but not as transmissible as SARS2/COVID.”

What’s happening with the suspected case in Russia?

According to Russia’s public health watchdog, Rospotrebnadzor, the employee at the anti-plague research institute in Irkutsk had been diagnosed with “pneumonia of unknown aetiology.” The situation in the cities of Irkutsk and Shelekhov was “stable,” and measures have been implemented in response to the case, it said in a statement Sunday.

Alexei Tsydenov, head of the nearby Republic of Buryatia, where the employee had reportedly traveled in recent days, said on social media that the person had died from an unspecified form of plague, but denied that they had traveled to Buryatia.

CNBC has not been able to independently verify the reports. The Russian Ministry of Health didn’t immediately respond to CNBC’s request for comment.

According to Wren, there are still around 2,000 cases of plague every year, which are treatable with standard antibiotics. “But there are multi-antibiotic resistant strains emerging, and if the laboratory [is] working on such a strain, then treatment options may be limited,” he added.

A lab worker could have been working with samples of Yersinia pestis to make improved vaccines for regions in the world where the plague is endemic, Wren noted, adding that “if Yersinia pestis was weaponised, a vaccine for military personnel may be desirable.”

Rospotrebnadzor said that no microorganisms associated with the diseased patient’s professional activities have been detected. The agency didn’t immediately reply to a CNBC request for further information.

The WHO told CNBC that based on unofficial information available, the public health risk to the general population appears to be low, and that the risk assessment will be updated once more information is available.

— CNBC’s Jenny Lee contributed to this report.

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