Connect with us

Technologies

Is TikTok Safe for Kids? Change These 11 Privacy Settings Right Now

TikTok can be a dangerous place, especially for teenagers. Here’s how you can help protect them.

TikTok is the second-most-popular social media site among teenagers in the US. It not only offers kids an endless stream of entertaining videos, TikTok also connects people with their friends and family and with people who have similar interests. And it gives folks the chance to go viral with one of their own creations. But there’s also a dark side of TikTok.

Many kids and teens who have their videos go viral are subjected to harassment, ridicule and bullying. There’s also the worry of violent and obscene videos coming up in their timelines. Not to mention anonymous users sending inappropriate messages.

If you have kids on TikTok, or even use the service yourself, it’s important to become familiar with the features and settings TikTok offers to keep you safer while you’re online. Here are 11 settings that can help protect you from unwanted followers, harmful comments and violent videos on TikTok.

See everyone who views your TikTok profile

If you have a public account and you’re over 16 years old, anyone on TikTok can access your profile and watch your videos. (Accounts for people under 16 are automatically set to private.)

For many users, widespread exposure is the attraction of TikTok. It’s a chance for your content to be seen around the world. But you may not want everyone, like bullies or even some family members, to be able to view your TikTok account.

Luckily, it’s easy to find everyone who has looked at your profile.

  • On TikTok, go to Profile and tap on the three-dash menu in the top right.
  • Tap Settings and privacy and go into Privacy.
  • Hit Profile views and toggle on Profile view history.
Profile views setting on TikTokProfile views setting on TikTok

If you enable the profile views setting on TikTok, other people will be able to see when you check out their profile.

Nelson Aguilar/CNET

You’ll now be able to see everyone who’s viewed your profile in the last 30 days. If you find someone that you don’t want to have access to your profile and videos, you can then block them.

Block accounts on TikTok so they can’t see your profile

If you want to stop a certain account from being able to see your profile, you can block them — whether they’re harassing or stalking you, or for any reason you like.

  • First, find the account you want to block and go to their profile.
  • Next, tap on the three-dot icon in the top right. 
  • Finally, hit the Block button in the small menu that appears and then hit Block again when prompted.
Blocking people on TikTokBlocking people on TikTok

Block someone’s account so they can’t see your profile, send you messages and more.

Nelson Aguilar/CNET

Not only will a blocked account be unable to view your profile, they also can’t send you messages or even find your profile by searching for it. However, if your video is in a duet or you’re on a livestream with multiple hosts, it’s possible that a blocked account may be able to see those videos.

Set your TikTok account to private to control who can see it

The easiest way to maintain your privacy on TikTok is to make your account private, meaning only people you actively allow can view your profile and videos. To make your account private:

  • Go to Profile in the nav bar at the bottom of the page.
  • Tap the three-dash menu in the top right.
  • Hit Settings and privacy > Privacy
  • Toggle Private account to On
Private account setting on TikTokPrivate account setting on TikTok

If your TikTok account is private, only those you accept as friends will be able to see your videos.

Nelson Aguilar/CNET

After changing to a private account, only users that you approve can follow your account and watch your videos, but existing followers are allowed to continue following you. If that’s a problem, you’ll need to individually block any followers that you don’t want seeing your videos.

Stop people from downloading your TikTok videos

By default, anyone who stumbles across your video on TikTok can download it using the site’s built-in video download feature. If you don’t feel comfortable with other people having your videos saved on their devices, you can disable that feature.

  • Go to Profile > three-dash menu > Settings and privacy
  • Tap Downloads underneath the Interactions heading
  • Toggle Video downloads to Off
Video downloads setting on TikTokVideo downloads setting on TikTok

There are still other ways to download videos from TikTok, especially with third-party services.

Nelson Aguilar/CNET

Unfortunately, there are other ways that people can download your videos, such as screen recording, third-party apps and shortcuts, but this setting will prevent one of the most popular (and easiest) ways of downloading videos from TikTok.

Report problematic accounts, videos or comments on TikTok

Blocking an account may not always be enough. If an account is pretending to be someone else or harassing people in general, you might be able to report the offending actions and have the account restricted or permanently banned. Not only can you report individual accounts, but also specific videos, comments and direct messages. 

To report hateful, violent or other prohibited content on TikTok:

  • Account: Go to the account profile of the offending party, tap the three-dot icon in the top right, hit Report and follow the instructions.
  • Video: Long press on the video, tap Report and follow the instructions.
  • Live: Long press on the live video, tap Report and follow the instructions.
  • Comment: Long press on the comment, tap Report and follow the instructions.
  • Direct Message: Long press on the message or messages, tap Report and follow the instructions.
Reporting a video on TikTokReporting a video on TikTok

You can report TikTok accounts, videos, comments and other improper behavior.

Nelson Aguilar/CNET

You can report something for a variety of reasons, including minor safety, disordered eating, self-harm, adult nudity, bullying, harassment, spam, harmful misinformation, illegal activities, violent content and more.

Stop TikTok from recommending your account to other people

If you want your account to stay low-key and away from too many people’s eyes, you can stop your account from being suggested to other people that might have your contact information on their phone or have mutual friends with you. To stop your account from being recommended by TikTok:

  • Go to Profile > three-dash menu > Settings and privacy > Privacy
  • Tap Suggest your account to others
  • Toggle off all the options
Setting to stop suggesting your account to others on TikTokSetting to stop suggesting your account to others on TikTok

By default, your account is suggested to other people on TikTok.

Nelson Aguilar/CNET

Your TikTok account is normally suggested to several groups, including your contacts, Facebook friends, people with mutual connections and people who open or send links to you (including links to content on TikTok that are shared outside of TikTok). Disable all of the settings to stop your account from being suggested at all, which will make it harder to find.

Keep your TikTok comment section safe and healthy

Comments on any social media service can quickly turn hostile, and TikTok is no exception. Fortunately there are several features buried in your TikTok settings to help you moderate your comments and eliminate spam and hateful comments.

To find your comment settings, go to Profile > three-dash menu > Settings and privacy > Privacy > Comments. Consider adjusting the following settings:

  • Who can comment on your videos and Stories: Choose between all of your Followers, Followers that you also follow or No one.
  • Comment filters: You can choose to filter all comments, only spam and offensive comments or comments with certain keywords. All filtered comments will be hidden until you individually approve them.
  • Comment management: Here is where you can review your filtered comments, choosing Approve or Delete to decide which comments will appear beneath your videos.
Comments settings on TikTokComments settings on TikTok

Don’t like what’s going on in your comment section? Use these settings to manage it.

Nelson Aguilar/CNET

Restrict who can tag and mention you on TikTok

As long as someone knows your TikTok username, they can tag you in other videos or mention you in comments. If someone is tagging you in videos you don’t want to see or mentioning you in comments as a way of targeted harassment, there is a way to prevent unwanted tagging.

First, you’ll need to find the mentions and tags settings. Go to Profile > three-dash menu > Settings and privacy > Privacy > Mentions and tags, and configure these settings:

  • Who can tag you: Choose between Everyone, People you follow, People that follow you back or No one.
  • Who can mention you: Again, choose between Everyone, People you follow, People that follow you back or No one.
Mentions and tags settings on TikTokMentions and tags settings on TikTok

You can restrict who mentions and tags you on TikTok

Nelson Aguilar/CNET

An in-box notification setting can also send you a notification anytime someone you follow likes or comments on videos you’re mentioned in, but that doesn’t really affect your privacy on TikTok.

Stop direct messages from strangers and stalkers on TikTok

While most content on TikTok is out there for the world to see, direct messages aren’t so clear and visible. Many people use DMs to harass, bully and spam other people. However, there is a way to help prevent that from happening to you.

Go to Profile > three-dash menu > Settings and privacy > Privacy > Direct messages, and change these settings:

  • Who can send you direct messages: Choose between Followers that follow you back, People you sent messages to or No one.
  • Message preference: If you toggle Filtered requests on, messages from people that TikTok suspects as being malicious or spammy will appear in your filtered requests until you reply to them.
Direct messages settings on TikTokDirect messages settings on TikTok

Don’t let just anyone send you a direct message.

Nelson Aguilar

Restrict who can Duet or Stitch your TikTok videos

On TikTok, you can react to other videos by either inserting yourself into their videos or using their videos in your own. The Duet feature lets you create a reaction split-screen video, combining half of your video with half of someone’s else’s video to create a single reaction video. With the Stitch feature, your video and someone else’s video are integrated into each other — you can edit a portion of their video into yours.

If you’re not a fan of these features or don’t want other users putting your videos into theirs, you can disable them so that no one can Duet or Stitch your video. To do this, go to Profile > three-dash menu > Settings and privacy > Privacy and then:

  • Duet: Choose between Followers, Followers that follow back or No one.
  • Stitch: Choose between Followers, Followers that follow back or No one.
Duet and Stitch settings on TikTokDuet and Stitch settings on TikTok

The Duet and Stitch features are fun, but they can also get out of control.

Nelson Aguilar/CNET

If your account is set to private, no one but you can create a Duet or Stitch with your videos.

Prevent others from viewing your following list and liked videos

You might post videos on TikTok for everyone to see, but that doesn’t necessarily mean you want everyone to be able to see who you’re following or which videos you like. Who you follow and what you like can give others more information than you might want to share, but you can easily set TikTok so that no one but you can see your follower list and liked videos.

To stop others from viewing your following list or liked videos, go go to Profile > three-dash menu > Settings and privacy > Privacy and then:

  • Following list: Choose between Followers or Only me.
  • Liked videos: Choose between Followers or Only me.
Following list and liked videos settings on TikTokFollowing list and liked videos settings on TikTok

Just because you follow accounts and like videos doesn’t mean the whole world needs to know it.

Nelson Aguilar/CNET

 If you select the “only me” option for the following list, other users will still be able to see your mutual friends.

For more about TikTok and privacy, learn how the company is protecting young users from inappropriate videos and why some US regulators are worried about TikTok sharing private user data with China.

Technologies

Trump media ban lawsuit set for Wednesday court hearing

President Donald Trump said he banned the three media outlets because of what he called “cumulative stories,” saying, “You get sick of it.”

MS NOW, CNN and Politico sued President Donald Trump on Monday morning in Washington, D.C., federal court, seeking to reverse his total ban on those three media outlets from the White House.

Journalists from the outlets were prevented from entering the White House on Saturday and had their credentials taken away, a day after Trump announced he would bar them from working there.

Judge Timothy Kelly later Monday ordered the Department of Justice to respond to the outlets’ request for a temporary restraining order against the ban by Tuesday.

Kelly scheduled a videoconference hearing on the outlets’ request for 3:30 p.m. ET Wednesday. The judge was nominated by Trump to the federal bench in 2017.

“This ban could not be a more direct assault on the First Amendment nor a more blatant violation of our most fundamental constitutional principles,” the lawsuit says, arguing that the ban has already “severely impeded the ability of” the three outlets to cover Trump and his administration.

“Presidents from the earliest days of the Republic have disagreed with and complained about the tenor and content of press coverage of their administrations,” notes the civil complaint.

But “the Constitution protects the liberty and property interests that news organizations and White House reporters have in their press credentials and the access those credentials afford them to cover the White House for the benefit of the public,” the suit says.

“No official can deprive Plaintiffs of those interests on a whim — with no notice, no process, and no warning — as the President did here.”

Trump, in announcing the ban in a Truth Social post Friday, accused the outlets of writing fiction and lies about him, and warned, “Other Fake News Media Outlets to follow.” The president cited what he called “cumulative stories” by the three news organizations, adding, “You get sick of it.”

On Monday morning, after the lawsuit was announced, Trump in a Truth Social post said, “The White House is not instituting an assault on the Free Press, something which I cherish.”

“It is instituting an assault on the FAKE NEWS, something that has grown like Cancer in our beloved United States of America,” Trump wrote. “It is corrupt, purposeful, pervasive, fully coordinated, and totally out of control.”

“It is a threat to our National Security, and must be stopped, NOW!” he said. Trump had not previously cited national security in justifying the ban. The president gave no examples to back up his claim.

The suit alleges the ban violates the Due Process Clause of the U.S. Constitution by failing to give the outlets advance notice and an opportunity to challenge it, without establishing clear standards for Trump’s decision.

The complaint also says the ban violates the Constitution’s First Amendment by retaliating “against protected newsgathering and speech.”

And it says the ban violates the First Amendment for a separate reason: It bars the three media outlets “from a nonpublic forum for unlawful reasons.” Those reasons include so-called viewpoint discrimination, or targeting the outlets for their perceived “motivating ideology or the opinion or perspective.”

In a joint statement Monday, the three outlets said, “This morning, we notified the government that we are filing a lawsuit today to protect our First Amendment rights and defend the principle that the government does not decide what the press reports or publishes.”

“Without notice or process, the White House revoked our journalists’ credentials because it objected to our reporting,” the statement said. “Left unchallenged, this threatens press freedom and the public’s right to independent journalism free from government interference.”

Theodore Boutrous Jr., the attorney for the three outlets, said in a statement, “The law is on our side across the board, and we look forward to presenting our arguments to the court as soon as possible.

The White House, in a statement later Monday, said Trump removed the three outlets “from the White House grounds after years of false reporting.”

“The First Amendment protects their right to publish; it does not entitle them to a hard pass, briefing room seat, or place in the press pool,” the White House said. “Access changes are nothing new. What is new, however, is the sudden claim that it becomes sacred only when the outlets are friendly to the Radical Left. The rule was never ‘every outlet gets in.’ It was always ‘our side stays in.’”

Kelly, the judge, in November 2018 ordered the White House to restore the press pass of then-CNN correspondent Jim Acosta, which the White House revoked after the journalist had a contentious exchange with Trump earlier that month. CNN sued Trump to get Acosta’s credentials restored.

Trump referenced Kelly by name, and mentioned his ruling on Acosta, in a Truth Social post later Monday that suggested the president believes the judge will ruling against him in the new lawsuit.

“The Judge’s name is Tim Kelly, and he was, sadly, appointed by “TRUMP,” the president wrote.

“In other words, almost without question and, as usual, we’ll go for appeal because Fake News people and publications that only write negatively, and who violate our National Security by writing false and defamatory stories with unknown ‘sources,’ shouldn’t be allowed access to the most important Office anywhere in the World.”

In addition to Trump, the defendants named in the complaint include Steven Cheung, his assistant for communications, White House Chief of Staff Susan Wiles, and Sean Curran, director of the U.S. Secret Service.

The named plaintiffs are the three outlets and three White House reporters: Akayla Gardner of MS NOW, Betsy Klein of CNN, and Politico’s Cheyenne Haslett. The three journalists were denied entry to the White House on Saturday and their hard passes were taken away by a Secret Service officer there, the suit says.

On Sunday night, the White House removed CNN from its scheduled rotation as the pool television network for the White House travel pool. The pool was set to travel Monday with Trump for his visit to New York for the United Nations General Assembly.

The lawsuit cites the White House’s removal of CNN from Monday’s pool schedule as an example of the ban “causing irreparable harm to” the outlets.

After the suit was announced Monday, members of the White House television press pool decided not to cover Trump ahead of his trip or in New York because of the action targeting CNN.

The suit is being filed in the same court where The Associated Press has a pending lawsuit against the White House for a ban on that wire service’s journalists working in certain restricted spaces in the White House, including the Oval Office and on Air Force One. The White House’s partial ban on the AP came in February 2025 after the wire service refused to reflect Trump’s renaming of the Gulf of Mexico to the “Gulf of America” in how it routinely refers to that international body of water.

Trump told reporters Friday that the latest ban is worth implementing, even if it is overturned by a judge.

“I think it’s good to point it out, whether it survives or doesn’t,” he said.

Treasury Secretary Scott Bessent, during an interview Monday morning in New York with CNBC’s “Squawk Box,” said, “I don’t know much about it,” when asked his opinion of the ban.

But Bessent also suggested the ban was justified, saying “legacy media” is unpopular with the public “because of the perceived bias.”

Asked by CNBC’s Joe Kernen about a possible “off-ramp” from the ban, Bessent said, “We’ll see. Maybe it’s a change in coverage at the White House.”

Bessent also said, “The one thing I’m sure of: The press cares more about the press than anything else,” claiming news media focused more on the personal experiences of journalists at the aborted White House Correspondents’ Dinner in April than a gunman’s would-be assassination of Trump.

“One thing I’m sure is that this [ban] will be covered by the press,” Bessent said. “And, you know, I think we could get back to something that is a little more, I can’t even remember which network it is, fair and balanced.”

Fox News, a media outlet that is often criticized as being biased toward Trump and his administration, previously used the slogan “Fair and Balanced,” before discontinuing its use about a decade ago.

Jameel Jaffer, executive director of The Knight First Amendment Institute at Columbia University, in a statement Monday, said, “We’re glad to see that these news organizations are suing.”

“The president’s decision to bar them from the White House for the content of their reporting is a flagrant violation of the First Amendment,” Jaffer said. “It’s an attack both on press freedom and the public’s right to independent information about the government. We will support these news organizations in court.”

White House Correspondents’ Association President Jacqui Heinrich, in a statement Saturday, said, “The American people, through a free and independent press, must be able to scrutinize those elected to power, regardless of whether government officials view it favorably.”

“That’s why courts have repeatedly held that once the White House provides access to journalists, it cannot deny that access arbitrarily or based on the content of their reporting,” said Heinrich, a Fox News correspondent.

In the AP’s lawsuit, Judge Trevor McFadden ruled in April 2025 that Trump’s partial ban of the agency’s journalists violated the First Amendment and ordered that the AP be given the same access as other members of the presidential press pool to the Oval Office, other restricted areas of the White House and Air Force One.

“The Court simply holds that under the First Amendment, if the Government opens its doors to some journalists — be it to the Oval Office, the East Room, or elsewhere — it cannot then shut those doors to other journalists because of their viewpoints,” wrote McFadden, who was appointed to the federal bench by Trump.

“The Constitution requires no less,” the judge said.

Rather than allowing the AP access to places the White House press pool goes to cover the president, the White House said it would abolish the so-called wire pool, which included the AP, Bloomberg and Reuters. The wire pool for decades had traveled with presidents to bring news coverage to news consumers around the world. It has not been reinstated.

A three-judge panel of the U.S. Court of Appeals for the District of Columbia Circuit, in a 2-1 vote in June 2025, blocked McFadden’s ruling from taking effect while Trump appealed it.

The panel heard oral arguments in the appeal in November but has not issued a decision.

Disclosure: CNBC and MS NOW are divisions of Versant Media.

Continue Reading

Technologies

U.S. strikes Greenland deal at UN to expand military presence at Arctic outposts

Trump said the agreement with Greenland and Denmark would give the U.S. “permanent control over security” in the Danish island territory.

President Donald Trump and the leaders of Greenland and Denmark signed a deal Tuesday allowing the U.S. to expand its military presence in Greenland, while maintaining the sovereignty of Denmark and its autonomous island territory.

“This is tremendous for Europe and for the United States and for everybody and for Greenland,” Trump said at a signing ceremony with the other leaders on the sidelines of the United Nations General Assembly in New York City. “It’s going to be incredible.”

The deal builds on an existing defense agreement from 1951, under which the U.S. established a presence at Pituffik Space Base. The amended deal signed Tuesday lets the U.S. expand that base and establish two new ones, and leaves the door open for additional defense areas to be built.

The two new sites are at Narsarsuaq, home to just a few dozen residents after the U.S. shut its Bluie West One base in the 1950s, and Mestersvig, a military outpost used by the Sirius Patrol, a Danish special forces unit, Reuters reported.

Trump had announced the deal on Truth Social on Friday, saying it would give the U.S. what he described as “permanent control over security, and all other needs” in the Danish island territory.

Trump has repeatedly insisted during his second term that the U.S. must take control of Greenland for national security reasons, at times declining to rule out the possibility of using military force to acquire it. Trump’s demands alarmed Greenlanders and other Europeans and opened a rift between the U.S. and NATO, of which Denmark and the U.S. are both members. Greenland has maintained it is not for sale, and the European Union earlier this year united to rebuke Trump over his push to acquire the island.

Trump signaled in Friday’s post that he was satisfied by the new deal, asserting that it addresses “ALL of our many U.S. concerns” and at no cost to the U.S.

The agreement gives the U.S. “the complete ability to do what is necessary to defend the American continent, and also Europe and other places,” Trump said during his address at the UN general assembly Tuesday morning before signing the pact.

Danish Prime Minister Mette Frederiksen said Friday that the deal “strengthens our common security in the Arctic and the North Atlantic area and therefore is great for NATO and Europe as well.”

Secretary of State Marco Rubio on Monday pressed allies of the U.S., including Canada, Denmark, Greenland, Norway and Sweden, to raise defense spending in the Arctic region, his spokesman said.

The deal signed Tuesday would bar non-NATO nations, such as China and Russia, from establishing a military footprint in Greenland. It would also prohibit sensitive investments by non-allies that may pose national security threats.

Retreating sea ice has opened new shipping lanes and exposed mineral deposits across the Arctic, drawing the U.S., Russia and China to bolster their presence in the region and raising concerns international rivals.

Continue Reading

Technologies

AI stock valuations may have peaked. Trivariate Research thinks these shares can keep working

Revenue growth could more than offset anticipated contractions in stock multiples for some key AI stocks over the next few years

It may all be downhill from here for valuations of artificial intelligence-related stocks, but that doesn’t mean investors need to start fleeing the space en masse, according to Trivariate Research. Revenue growth could more than offset anticipated contractions in multiples for some key AI stocks over the next few years, the firm said. “We think that the interest rate cycle, and policy direction on AI both yield the same answer – that multiples for AI-related names are likely to continue to decline, and maybe have permanently peaked,” wrote Trivariate founder Adam Parker. Still, “we continue to want exposure to this group.” On Wednesday, the Federal Reserve raised its overnight interbank borrowing rate to a range of 3.75% to 4% – the first hike in more than three years. The hike followed a hot August jobs report that exceeded Wall Street’s expectations, as well as an inflation uptick in August. Higher interest rates can hurt AI stocks as many companies involved in the ongoing buildout of computing power are heavily indebted. As rates rise, these companies will have to pay more to borrow money. AI companies are also facing political pushback on multiple fronts. Multiple states are considering bans on data center construction, with 71% of Americans opposing construction projects in their area, according to a Gallup poll published in May . Trivariate said Sunday that job losses due to AI expected next year could also mean additional regulation of the technology that could have consequences for stock returns. Still, Trivariate’s Adam Parker thinks investors shouldn’t give up on the space completely. The research firm put together a list of AI stocks over the weekend whose revenue expansion could more than make up for declining valuations. Among them are data center operator Iren , along with cloud providers Nebius and CoreWeave . Chipmakers AMD and Marvell Technology and database manager Oracle also made the list. CoreWeave popped more than 6% Monday as the broader AI trade outperformed to start the week. Still, shares are down more than 26% over the past three months. Oracle rose slightly on the day, but is down more than 19% over the three six months. To be sure, it trades at a slight discount to the broader market. Oracle has a forward price-to-earnings ratio of 16.4, per FactSet, while the S & P 500 has a multiple of 19.3. AI chipmaker Marvell has been on a fairly steady rise since the end of August and is up about 200% year to date. AMD, which jumped 9% on the day, has also rallied 184% in 2026. “We remain directionally optimistic for the near-term,” Parker said. “The earnings narrative of continued upward earnings revisions, remains intact.”

This site is now part of Versant. By continuing to use this service, you agree to our Terms. You also acknowledge that our updated Privacy Policy applies, including to your existing data. For details on your data rights, click here.

On this service, we and our vendors use cookies and other tools (“Cookies”) to store and access information on your device, such as device identifiers, IP address, and your browser type. You can access a list of all our potential 1021 vendors by selecting “IAB and Google Vendors,” although we may work with only a small selection of these on this service. Your data may be used to save and communicate your privacy choices; ensure security, prevent fraud, and debug our products and services; personalize advertising and content; for advertising and content measurement; to conduct audience research and services development; so we can improve our services and develop new ones; to match and combine offline data with your online activity; and for social features. We may share this data with select vendors with your consent.

Click “I Accept”, to consent to our use of these Cookies or “Reject All” to reject our use of these Cookies. Click “Manage Choices” to set your preferences. If you previously made choices with respect to Versant’s use of Cookies on this browser and device, you will need to update them. You can adjust your choices any time through the “Cookie Preferences” link in the footer of relevant Versant sites or in-app settings. Visit our Cookie Notice and Privacy Policy to learn more.

We will also use other Cookies that are essential or related to our services, including for security and fraud prevention.

Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development.

– Your Privacy

– Strictly Necessary

– Save and communicate privacy choices 516 partners can use this special purpose

– Ensure security, prevent and detect fraud, and fix errors 651 partners can use this special purpose

– Deliver and present advertising and content 639 partners can use this special purpose

– Store and/or access information on a device 847 partners can use this purpose

– Personalised advertising and content, advertising and content measurement, audience research and services development 988 partners can use this purpose

– Targeted Advertising

– Content Selection

On this service, we and our vendors use cookies and other tools (“Cookies”) to store and access information on your device, such as device identifiers, IP address, and your browser type. Your data may be used to save and communicate your privacy choices; ensure security, prevent fraud, and debug our products and services; personalize advertising and content; for advertising and content measurement; to conduct audience research and services development; so we can improve our services and develop new ones; to match and combine offline data with your online activity; and for social features. We may share this data with select vendors with your consent. You can adjust your choices any time through the “Cookie Preferences” link in the footer of relevant Versant sites or in-app settings.

We will also use other Cookies that are essential or related to our services, including for security and fraud prevention. To learn more about some of our vendors, see the IAB and Google Vendors under each purpose. Visit our Cookie Notice and Privacy Policy to learn more.

Always Active

These Cookies and SDKs are required for Service functionality, including security and fraud prevention, and to enable any purchasing capabilities. You can set your browser to block these tracking technologies, but some parts of the site may not function properly.

The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.

Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.

Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.

Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.

– Use limited data to select advertising 787 partners can use this purposeAdvertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).

– Create profiles for personalised advertising 633 partners can use this purposeInformation about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.

– Use profiles to select personalised advertising 637 partners can use this purposeAdvertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.

– Create profiles to personalise content 259 partners can use this purposeInformation about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.

– Use profiles to select personalised content 231 partners can use this purposeContent presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.

– Measure advertising performance 912 partners can use this purposeInformation regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.

– Measure content performance 403 partners can use this purposeInformation regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.

– Understand audiences through statistics or combinations of data from different sources 575 partners can use this purposeReports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).

– Develop and improve services 683 partners can use this purposeInformation about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.

– Use limited data to select content 179 partners can use this purposeContent presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).

These Cookies and SDKs are used to collect data about your browsing habits, use of the Services, your preferences, and your interaction with advertisements across platforms and devices for the purpose of delivering targeted advertising content, both on our Services and on third party sites. Third-party sites and services also use Targeting Cookies to deliver content, including advertisements relevant to your interests on the Services. If you reject these Cookies or SDKs, you will see less relevant advertising.

Data collected under this category through Cookies and SDKs can also be used to select and deliver personalized content, such as news articles and videos.

Consent Leg.Interest

label

Continue Reading

Trending

Copyright © Verum World Media